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2013-11 Retail Focus Full page emb 1.indd 1
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Cover Photography: Ed Reeves
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Features Regulars Country retreat
British menswear brand Hackett has replaced its existing store on London’s Regent Street with a three-storey flagship that sells the entire Hackett lifestyle.
37EuroShop supplement
34 Luxury retail
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Shopping centres
Leader
17-20 W indow shopping Festive window displays from around the globe.
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26-33 P roject Focus
Qela : Hackett London : Galeries Lafayette
Diary
11-14 N ews
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Focus on: Lighting
Top of the POPS Karl McKeever As this year comes to an end, it’s time for reflection and fresh action in 2014, says Karl.
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Opinion
The regeneration of the eastern end of Oxford Street should make it one of London’s most visited retail spots by 2020, claims Nigel Collett, CEO of interior design and construction consultancy rpa:group.
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Q&A
This month, Ted Baker founder and CEO, Ray Kelvin talks style, attention to detail and why it’s better to expect the unexpected.
67-74 P roducts Products and services for the retail industry.
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www.retail-focus.co.uk
leader
December ‘13 It’s almost the end of 2013, which means it’s time to evaluate the past 12 months and make resolutions for 2014. It also means that Retail Focus is turning four and so we’ve taken the opportunity to give some of the pages a design refresh. Let us know what you think. It being December and nearly Christmas, the holiday windows and in-store displays are up, the festive TV ads are on and battling for attention, and the cheerful sales predictions are in (online and offline Christmas retail sales are expected to rise by 3.5 per cent to £40.3 billion, according to research from Deloitte). This month we’ve extended our regular Window Shopping feature to bring together some of the best seasonal window displays from the UK and around the globe (for even more coverage, check out the blog). There is a theme of luxury through this issue, as we explore the first boutique for Qela, the new global luxury brand from Qatar Luxury Group. The store, which opened in Doha in September, invites customers to discover a continuously changing gallery of crafted luxury products and fine art (pages 26-27). We also report on the UK luxury retail sector as a whole and find out what brands are doing to reach the next generation of consumers as well as maintain their exclusivity (pages 34-35). Looking ahead to February and the triennial retail trade fair EuroShop returns to Dusseldorf in Germany for five days of forums, product launches and networking events. To help you plan your visit, we’ve put together a supplement providing the whens, wheres and hows (pages 37-56). We look forward to seeing some of you there! Until then, have a very merry Christmas.
Gemma Balmford Editor
Editor
Display Sales
Gemma Balmford e. gemma@retailfocus.co t. +33 (0)7 61 03 21 33
Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405 f. +44 (0)871 528 8000
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7
diary
Interiors UK NEC, Birmingham 19-22 January 2014 The UK’s definitive interiors event for furniture, lifestyle and design takes place over four days in January 2014. Aimed at interiors professionals, and multiple and independent retailers, Interiors UK is packed with more than 500 exhibitors, covering furniture, lighting, flooring, soft furnishings, decor and accessories. As part of the event, a host of industry professionals will also take over two stages to discuss business, retail, customer service and emerging trends. The speaker lineup includes Andrew McMillan, former head of customer service at John Lewis, and Richard Vickery, general manager at Harvey Nichols Birmingham.
interiorslive www.interiorsuk.com
Hello, my name is Paul Smith Design Museum, London 15 November 2013 9 March 2014
EuroShop Dusseldorf, Germany 16-20 February 2014
Surface Design Show Business Design Centre, London 4-6 February 2014
The Design Museum takes visitors into the world of fashion designer Paul Smith. Celebrating his career to date and exploring future developments, the exhibition references Paul Smith’s influences and fashion designs, charting the rise of this quintessentially British label,
Occuring once every three years, EuroShop is a world leading retail trade fair. The event takes place over five days and is divided into four key sections - EuroCIS, EuroConcept, EuroExpo and EuroSales covering everything from technology and lighting to shopfitting and POS marketing.
This show is dedicated to architects, interior designers and specifiers looking for innovative surface solutions for the built environment. Highlights include the Surface Design Awards presentation and the packed seminar programme, branded Fringe Thinking.
DesignMuseum www.designmuseum.org
EuroShop www.euroshop-tradefair.com
surfacethinking www.surfacedesignshow.com
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AN EXPLOSION OF DESIGNS & IDEAS
The Visual Merchandising and Display Show is a magical explosion of light and colour tailor-made to dazzle and inspire. Don’t miss your chance for early registration today. 29th April – 1st May 2014 Business Design Centre, London T: 01945 420 068 E: enquiries@rvmww.com www.vmanddisplay.com
19-22 JANUARY 2014
NEC BIRMINGHAM
THE UK’S DEFINITIVE FURNITURE, LIFESTYLE AND DESIGN EVENT Register for your FREE ticket at www.interiorsuk.com Please quote promo code INT94
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Trade only. No children.
27/11/2013 12:16
news
Argos opens first digital concept store Argos has unveiled the first of six new digital concept stores at Old Street in London, designed to transform the shopping journey for consumers. The new stores will offer consistent experiences with the retailer’s internet and mobile shopping channels, and provide either immediate, same-day or next-day fulfilment on an expanded range of around 20,000 products. The digital concept store features iPads with expanded shopping applications such as product videos and customer reviews, free in-store WiFi and digital display screens to inspire customers and support suppliers. Behind the scenes, the new London digital concept store will also trial the retailer’s ‘hub & spoke’ distribution model. The larger ‘hub’ store will stock an expanded range of lines, and run routes to deliver products in a van to its smaller ‘spoke’ stores. This will provide all stores with either immediate, same-day or next-day access to an expanded range of products. John Walden, managing director of
Argos, comments: ‘We are early in our ambitious plan to transform Argos into a digital retail leader. We are seeking to reposition our stores to support a digital future - in which digital channels are the primary interface for customers, but stores continue to be critically important as a national network for product collection, and a local presence for local colleagues to provide customer service.’ The new store has a fresh and modern look with white brick-effect walls, LED energy efficient lighting, and light toned vinyl and porcelain flooring. New floor displays and shop-in-shop displays will be used to showcase specific product ranges such as toys, consumer electronics and jewellery, as well as support events with suppliers. A customer service area with high-level tables and stools will enable customers
to browse online, review a catalogue, or obtain information or assistance from staff on topics such as product returns or credit applications. ‘This new digital store concept for Argos is a revolution, a very significant development for the brand and its perception in the market,’ says David Dalziel of design consultancy Dalziel & Pow, which worked with Argos on the project. ‘It’s about making Argos a cool, vibrant and relevant place to shop. It provides a flexible platform for future developments, able to respond to further technical advances that will further enhance the customer experience.’ Further stores are due to open in London, in Marble Arch, Old Kent Road and Chancery Lane, as well as in Colchester, Essex and Dunfermline, Scotland.
John Lewis to open at Westfield London John Lewis has announced plans to open a four-level department store at Westfield London shopping centre. The 21,370 sq m shop will anchor the new Westfield London extension and will include an outdoor terrace with views over the listed Dimco buildings and BBC television centre. Andy Street, John Lewis managing director, comments: ‘Our business in London has strengthened significantly over recent years. It is therefore right that we now move to open in Westfield London and bring our offer to customers in the west of the city.’ The new John Lewis department store at Westfield London is expected to open in 2017. The planned Westfield London extension will feature 55,740 sq m of additional retail and 1,500 homes.
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news
In brief... John Lewis has joined forces with Hotel Chocolat and Joe & The Juice to open separate outlets in two of its shops. Hotel Chocolat’s cocoa bar cafe concept will open in Edinburgh in early 2014 followed by York, when its flexible format shop opens in spring 2014, while Joe & The Juice will open in Solihull. The move is part of John Lewis’ ongoing strategy to create inspiring environments for customers in its physical shops. Young British fashion brand Lipsy has opened a store at Watford’s Intu shopping centre with a new design that reflects a more modern, up-to-date brand personality. The new concept, developed in collaboration with Dalziel & Pow, has ‘accessible luxury’ at its heart, which is reflected by a simple marble and gold palette. arken P-O-P International has launched a new website that enables users to purchase its signage display items in three easy steps. The new site www.arken-pop.com - also allows customers to track their orders online, from purchase to delivery. High Technology Lighting has acquired LED lighting solutions designer and manufacturer, Creative LED Solutions. The acquisition will allow High Technology Lighting to strengthen its position as a market-leading LED lighting solutions provider. Car parts and bike retailer Halfords has worked with digital agency Salmon to redesign its website. The new Halfords.com site features inspirational visuals, a no-fuss layout and easier navigation to provide a better online experience for customers. Commercial real estate services firm Cushman & Wakefield has appointed Justin Taylor as head of retail, EMEA with effect from 1 January 2014. Taylor will continue to head the firm’s UK retail team and succeeds John Strachan in leading the 450-strong European retail team across the EMEA region. Strachan continues in his role as global head of retail at Cushman & Wakefield. French fashion house Carven has opened its first store in the UK, on the South Kensington Estate in London.
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Bravissimo reveals new store concept Lingerie retailer Bravissimo has opened a new two-level store in Guildford, Surrey, designed by Four-by-Two and fitted by Garenne Shopfitting. The store concept is designed to seamlessly combine the Bravissimo brand with its clothing label Pepperberry under one roof, yet give an individual and distinct shopping experience to each. Four-by-Two associate director, Becky du Feu comments: ‘We wanted to showcase the two brands and add a sense of delight for existing, loyal customers, whilst attracting new ones. So we took Bravissimo and Pepperberry’s colourways and softened them to give a more feminine and timeless feel. We focused on scale and materials, played with the “curved” shape, and wove our thinking right the way through to the specialist lighting, flexible fixtures and delicate detailing
throughout the store.’ The ground floor is home to Pepperberry and features a floral design in the fixtures, floorboards and fret-cut panels. Highlights of black and dark grey are used throughout the area to define the space and add a sense of sophistication. The first floor acts a showroom for the entire Bravissimo lingerie, swimwear and nightwear ranges. Aesthetically, Bravissimo has a more ‘homely and warmer feel’, and the colour palette, with highlights of pink, reflects the brand’s softer tone. On the upper floor, floral fret-cut curved screens are used for merchandising and act as an enclosure for the lounge area adjacent to the fitting rooms. Originally set up as a mail order business in 1995 by Sarah Tremellen, Bravissimo champions lingerie for the curvier figure and now operates 22 stores nationwide.
rpa:group develops PhotoCovers & More pop-up shop rpa:group has designed a new pop-up shop concept called PhotoCovers & More that offers personalised, on-the-spot printing onto covers of smartphones, androids and tablet computers, as well as puzzles and canvases. The consultancy has redeveloped the brand and 3D concept, originating in South America, for use in UK shopping malls, the first of which opened in Westfield London and Westfield Stratford at the beginning of December. ‘Our design team’s approach to the execution of this pop-up store has ensured that it is modular, flexible and scalable,’ says James Breaks, head of design at rpa:group. ‘Graphically, our designers came up with flexible logo solutions to provide consistency across various mediums. Simple, bold, varying and informal graphics on the image boxes inspire people to create their own cover designs, while clear use of imagery
explains the buying process. The use of white, black and red flat colour and framing options helps to accentuate and create flow between the graphic elements.’ A total of 15 PhotoCovers and More pop-up stores will open across the UK before Christmas.
news
Clerys Dublin reopens following flood damage Iconic Dublin department store Clerys has reopened four months after it was forced to close due to extensive storm damage. As part of the repair and refurbishment work, intricate ceiling cornicing and elegant balustrades have been exposed, and spacious vistas have been opened up to reveal the building’s original columns and windows. During the closure, Clerys together with BWP Group, opened a pop-up shop to encourage consumer engagement and build anticipation of the store relaunch. The on-site activity was supported with a social media campaign that encouraged people to share their favourite Clerys memories. Clerys worked with Jennings Design Studio and Johnston Shopfitters on the refurbishment, along with EQ2 Light and Designer Group. The store was first designed by architect Robert Atkinson in 1922. It reopened on 21 November in time for Christmas.
JD Sports opens new JD Pro store JD Pro, the performance sports brand from JD Sports, is set to open a new store in Bayswater, London in December. Designed by The Yard Creative, the store will sell functional sports clothing, footwear and accessories from a range of key specialist brands. The interior will have a dynamic feel that leads with urban materials and textures, neon lighting and integrated technology. Steve James-Royle, creative director at The Yard Creative, describes the design as, ‘a category specific experience enabling shoppers to browse all relevant products on offer for a particular sport within one dedicated area’. ‘We really wanted to create an interior that would stop people in their tracks, so we used a darker than usual colour palate to boost the impact of the colourful products on offer,’ says James-Royle. The mix of materials and textures nod to the geometry of the microfibres found in the products, and a sense of speed is created with moving mannequins, digital countdown clocks and illuminated chevrons. The perimeter signage uses old style pin
boards with a modern twist. Visplay is providing the new Grid 50 for the mid-floor fixtures while the merchandising displays are designed as a kit of parts to encourage regular visual merchandising changes throughout the store.
Clarks trials interactive foot measuring technology Footwear retailer Clarks is piloting a new iPad foot gauge to measure children’s feet. Created in collaboration with Designworks Windsor, the device and bespoke app have been introduced to give both parents and children an interactive and fun shopping experience. The iPad foot gauge features animated Clarks’ characters, Jack Nano and Daisy, who entertain children while guiding them through each step. The iPad app is used to measure a child’s foot length while a special digi-tape is used to measure foot width, which is then relayed to the iPad app. This presents an instant shoe size guide that Clarks trained fitters use to find the best fitting shoes. Chris Towns, innovations manager at Clarks International comments: ‘We’re
constantly seeking to innovate and improve both product and customer experience at Clarks. Combine this with our shoe making experience and heritage and it makes for a very powerful combination.’
The iPad foot gauge is currently in 50 selected Clarks stores and stockists across the UK and is expected to roll out to additional UK stores, stockists and global markets in 2014.
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news
Caulder Moore designs new beauty bar concept Blow Ltd Blow Ltd has opened its first Fast Beauty Bar, in London’s Covent Garden. Designed by Caulder Moore, the salon is spread across two floors and offers a fast, fun and accessible beauty service, including blow-dries, make-up and nails. The environment is inspired by high-end, fast-food New York restaurants, which comes through in the specially created ‘take out’ boxes, menu boards and gift coaster cards. Maria Correia, design director at Caulder Moore, says: ‘We wanted to create a minimal yet stylish environment to offset the fast nature of Blow Ltd. Using clearly defined zones with strong use of typography, image and technology, it revolutionises what you come to expect from the beauty market.’ Blow Ltd opened its first Fast Beauty Bar in London in November with plans to open further salons nationwide in the near future.
J.Crew opens in London Asda to launch Click & Collect at London Underground Supermarket chain Asda has announced that it is working with Transport for London (TfL) to offer grocery click and collect services locations at six London Underground station car parks. The service will offer same-day ordering (before noon) and collection of Asda products from their home station after 4pm. The move comes soon after Asda set out its five year strategic priorities, which included a major push into the London and South East market where it has lower awareness and fewer stores than its competitors. ‘Customers in the South East tell us that they want the prices and quality provided by Asda value but they can’t access it easily. This tie-up with TfL solves that,’ comments Asda retail director, Mark Ibbotson. ‘We’ve led the way in Click and Collect by bringing Asda to where customers are rather than expecting them to come to us. From park and ride locations to business parks, now London Underground station car parks are another significant step on that journey.’ Ordering will be available seven days a week with customers able to order from a laptop, tablet or smartphone via Asda.com or the Asda App to access fresh food and groceries, general merchandise and George clothing. If the initial Click and Collect locations at London Underground station car parks are successful, Asda will seek to extend the scheme into other areas of London and the South East. The first stations will be East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.
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US fashion brand J.Crew has arrived in London with not one, not two but three new stores, including its first flagship location outside of North America. The company opened a men’s store on Lamb’s Conduit Street in October and a small women’s boutique in Brompton Cross in November, followed by a 1,580 sq m flagship store on Regent Street, all fitted out by Bridgford Interiors. Set over two floors, the Regent Street flagship houses separate women’s and men’s shops, each with their own designated entrance along with crewcuts, J.Crew’s destination for kids. Honor Westnedge, senior retail analyst at Verdict, says the brand’s reputation for product quality and sharp design has been made the centre of attention at the new flagship store. ‘The store design was simple but effective, with careful lighting and touches of comfort through seating, rugs and wall art creating a relaxing environment conducive to browsing,’ comments Westnedge. ‘Unlike its men’s only boutique in London’s midtown, the flagship has an American feel to it, reminiscent of a high-end Gap or Banana Republic, due to the amount of stock on the shop floor. However, because of the product, where classic pieces have been pepped up and modernised, the retailer showed signs of shaking off its US preppy image allowing it to sit more comfortably in the UK market.’ J.Crew is exploring other locations in London for future stores and is also planning to open one or two stores in Hong Kong in 2014, marking its entrance into Asia.
Bridgford Interiors: Wishing J.Crew every success with their first UK stores and beyond. Proud to have delivered: J.Crew: Lambs Conduit
Located in a small 1800’s townhouse is an exclusive men’s store primarily retailing shirts. With a single trading floor and all wood finish throughout creating a vintage feel.
“Today I really felt that we truly ‘Landed’ in London when we received our first delivery truck to Regent Street. Without you and your team, I honestly feel that we would not have been in this position today.” “Bridgford’s hard work and efforts were nothing short of amazing, I couldn’t have asked for a more successful project.”
J.Crew: Brompton Cross
South Kensington, a two floor store with a central feature staircase. The boutique will sell limited-edition pieces from the J.Crew Collection and will include Italian cashmere, jewellery, handbags and shoes.
J.Crew: Regent Street
UK flagship store. 1st store outside of North America. An important location on arguably one of the most important streets in the retail world.’ Set over two floors offering Clothing for Men, Women and Children.
Interior fit out specialists
bridgford interiors limited bridgford building, wellington crescent, fradley park lichfield, staffordshire WS13 8RZ tel: 01543 443200 email: alan.palmer@bridgford.co.uk web: www.bridgford.co.uk
@BILfitout
Bursting display Bursting with with ideas ideasfor foryour yourretail exhibition www.bbrown.co.uk | Tel: +44 (0) 8705 340340 | Fax: +44 (0) 8705 329610 | Email: customerservices@bbrown.co.uk
visual merchandising
Window Fenwick Department store Fenwick of Bond Street unveiled its ‘Enchanted Christmas’ themed window displays at the end of October. English National Ballet’s lead principal, Elena Glurdjidze performed in a tutu encrusted with Swarovski crystals as Clara the Nutcracker doll in the windows of the store to celebrate the launch.
shopping Festive window displays from around the globe
Photography: David Jensen
Selfridges The theme for the 2013 Selfridges Christmas windows in London is ‘The Wish List’. Each window showcases a single giant version of a perfect Christmas gift, including this gold Kitty slipper by Charlotte Olympia. Photography: Andrew Meredith
Liberty Inspired by the flash created from the pull of a traditional Christmas cracker, the Liberty London windows display gifts on polished chrome shelves, surrounded by an explosion of light and sparkle. Jewel encrusted, floating mannequins also shimmer in the windows, highlighting new party and formalwear. Photography: Melvyn Vincent
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10/12/2013 13:52
visual merchandising
Harvey Nichols Harvey Nichols London brightens up Knightsbridge with its dynamic Colourful Christmas window scheme. The displays feature a variety of multilayered props, with a giant star or snowflake design behind every arch window around the store. Each layer is made from coloured lighting, which is programmed to switch on and off, resulting in a kaleidoscope of colours. Mannequins have also been given a festive twist with angelic features, such as wings, snowflake encrusted halos and glitter. Photography: Melvyn Vincent
Le Bon Marché The Christmas windows at high-end Paris department store Le Bon Marché are dominated by the concept of time, featuring an imaginary forest with tick-tocking metronomes and cuckoo clocks. Photography: DR
John Lewis The festive window displays at John Lewis Oxford Street and Peter Jones in Sloane Square feature different animals made from products held in store, such as deer made from Dyson vacuum cleaners and penguins crafted from kettles. ‘This year we’ve gone in a new direction, whilst ensuring that products still remain the stars of the show,’ comments Kim Morris, head of retail design at John Lewis. The animals were designed by creative consultancy Chameleon Visual and produced by Setsquare Staging. The entire process took a year. Photography: Melvyn Vincent
Printemps
Harrods The Harrods Express has taken over the store windows on Brompton Road. Visually inspired by the iconic British steam train, each carriage window showcases fashion, accessories and homewares set in scenes such as a glamorous piano bar and dinner party.
This Christmas, Paris department store Printemps has collaborated with luxury fashion house Prada to celebrate a ‘Joyful Obsession’. All of the traditional Christmas symbols, such as gifts, confectionary, Christmas trees, baubles and snow have been revisited and reinterpreted. Some elements are supersized across four animated window displays, which also feature teddy bears to underscore the idea of a nostalgic childhood Christmas. Photography: Romain Ricard
Photography: Melvyn Vincent
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visual merchandising
Mappin & Webb The Mappin & Webb window displays in London were inspired by a 1960s Christmas catalogue, which featured hand-cut paper birds. ‘I wanted to make it feel rich and modern, therefore using jewel colours and created a winter forest for the birds to sit within and interact with the jewellery,’ says James Shouli of Mappin & Webb. The displays were created in collaboration with The Makerie Studio and Replica. Photography: Melvyn Vincent
Galeries Lafayette ‘Once Upon a Christmas... Before the Clock Strikes Twelve’ is the theme at Paris department store Galeries Lafayette, a fairytale romance where time and imagination run wild. The animated windows feature Lili the doll and Martin the teddy bear, and their menagerie of legendary creatures. The store has also dedicated five windows on Rue de la Chausee d’Antin to the film Beauty & The Beast. Photography: Thibaut Voisin
Schuh Schuh’s ‘Start Xmas’ window was inspired by the nostalgic theme of first generation arcade games. The retro-style window becomes a giant video game, where pixelated space invaders move up and down among hanging Christmas puddings, snowflakes and POS trees. The display was designed and produced by PLANarama. Photography: Melvyn Vincent
Karen Millen The Karen Millen seasonal windows take a more conceptual art-based approach to the traditional Christmas elements of ribbon and gifting, by creating a floating installation with a geometric, modern feel. The Karen Millen team, headed by Jay Lowdon, worked with Arthur Mamou-Mani, an architect that the brand collaborated with for the RIBA Windows Project 2013, to finalise the design and produce the structures now being showcased in its Regent Street flagship store. Photography: Melvyn Vincent
Fabergé Fabergé’s Christmas windows in London, New York and Geneva feature gold and pearlescent hand-crafted paper snowflakes, wrapped with silken thread and positioned in brushed gold showcases, providing a delicate backdrop to the jewellery. The displays were designed and produced by UK-based Elemental Design. Photography: Elmar Rubio
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See more 2013 Christmas window installations on the blog: www.retail-focus.co.uk/blog
D E S I G N E D F O R FA S H I O N
lady
Š Melvyn Vincent
by ralphpucci
www.cofrad.com contact@cofrad.com www.facebook.com/cofradmannequins
POP
p o t POPS e h t f o
Company: arken P-O-P
Client: Suzuki
Display title: SX4 S-CROSS launch
Sector: Automobile
Locations: Suzuki dealerships, nationwide
The brief: Japanese auto manufacturer Suzuki tasked arken P-O-P with creating a modular and flexible graphic display system to aid the launch of the new SX4 S-CROSS. A new addition to the SX range, the SX4 S-CROSS is targeted at 25-45 year old mums with two children and competes against typical four-wheel drive hatchbacks.
The result: Designed to drive sales of the newest entrant to the competitive SUV sector, the display incorporates large modular graphic panels that feature an image of the vehicle and a halo-effect design in electro-luminescent colours. The ‘hot spot’ element of the display houses the product specification while a secondary graphic to the left of the design helps create a complete zone around the circular floor area. The graphic elements are designed to be fully interchangeable, making them suitable for future product launches in the dealerships. Tammy Charnley, Suzuki’s general manager marketing, comments: ‘With the launch of a new model, dealerships must be able to capture the hearts and minds of potential customers in a short timeframe. The arken solution offers a new modular, flexible design that has the car at its heart and gives it the wow-factor.’ A total of 137 units were rolled out in September, in car dealerships nationwide.
www.arken-pop.com 22
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26/11/13 12:12
Q&A column
Karl McKeever Is retail ready for the good times? As we approach the end of 2013, and for Visual Thinking the end of our own momentous, celebratory 20th birthday year, I’m pleased to say that for us it has been a time of continued good progress. As retailers worldwide begin to express cautious optimism once again, our company has expanded and developed an even stronger consultant team in readiness for new opportunities in 2014. Of course, this is great news for us, but also for the many brands to whom we provide effective consultancy support. It’s no surprise that the past five years have been tough for our industry, but now many business sectors, and also retail seem to be firmly on the up. Yes, parts of the high street are still struggling and we have yet to find a cure for its ills, but businesses there now have their heads above the parapet and are seeking to capitalise on the ‘once in a generation’ structural changes which are taking place. This year, I’ve been travelling extensively and working with clients old and new around the world, developing strategies and planning what good will look like for their brands and customers. It’s striking how, outside of Europe and the UK, the big brands and retail companies are being more bold and confident in their plans. For me, as all retailers begin to consider what they want to do with this expected period of growth and opportunity, I suggest they consider three words when building their strategy: orientation, opportunity and alignment. All brands must define a clear orientation and journey. This determines what, as a business, they are trying to be and where they have opportunities to develop and grow. Initially, this means taking stock of the brand’s heritage and even considering its long-term legacy. Brands must also be clear about their strengths; be that creatively, operationally or in the behavioural characteristics that define how they do business. It means understanding and facing up to the challenges of competitors, and crucially above all else, what their consumers want and need. It’s hard for businesses to hold up a clear lens to answer such questions about themselves, but clarity in these important areas is essential for brands to remain relevant, useful and ultimately in business. Difficult as it is, it’s the quality of response to these questions and the actions that follow that turn good brands into Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
Email Karl at karl@retailfocus.co www.visualthinking.co.uk
market leaders over time. As such, retailers should regularly review their progress and perform a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis on their brand performance. Such analysis helps businesses to know and decide what they should be doing next, and if their plans are on track. That’s where being imaginative and expansive in considering potential new opportunities can be a motivating and empowering characteristic in itself to drive new growth and change. The recession has knocked the stuffing out of many brands, denting their confidence and taking the ‘wind out of their sales’. Now it’s time to discover new or improved markets where change can deliver increased opportunities for all. But recognising a need to change and carrying it out, are often two very different things. This is a problem that I come across when helping family businesses on The Fixer TV show. Larger corporate businesses have the means and impetus to parachute in new, highly skilled leaders to challenge the status quo and bring fresh thinking to the table – even in the tougher times. This leads to innovation, and as the teams are bigger and less personally connected, they are more open to this change, as culturally for them it’s ‘business as usual’. In business, such as in real life, change can be daunting. Especially if the reasons for change are not well understood, fully supported or carefully aligned across the organisation. In my many years as a consultant, I have seen many a great company come unstuck due to a lack of cohesive buy-in to the brand vision and company objectives. It’s important to have a third party, impartial viewpoint and an open mind to work through the often complex communication challenges that hold back change. It’s here that confusion, complacency, denial, inertia and even fear, can derail delivery of the best brand vision, strategic or operational change objectives in any organisation. So, as this year comes to an end, it’s almost time for the annual ritual of us looking to what we personally want to change. Whether to renew lapsed commitments to diet and exercise, or to end destructive personal vices, the time for reflection and fresh action in 2014 is soon due. As such, I recommend similar corporate reviews and objective setting activities are planned, for brands to create clear road maps for the next stage in their journey ahead. We don’t know how long this current period of positive retail news will last, which is why it’s so important that businesses adopt this advice when developing their strategies. For some companies, this could be their last chance to make the best of the good times. Retailers need to be tougher on themselves to try to reach their full potential. They need to give more support to the teams that will help them to achieve their goals this year, as this could be the one that counts for us all. As I’ve said before – the retailers that I’ve seen survive over the past 20 years of Visual Thinking are the ones that keep on challenging themselves to be better, and being open to the possibility that they may need to do things differently.
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project focus
Qela Doha, Qatar
Photography: Adrian Haddad
Design: UXUS Opening date: September 2013 Store size: 400 sq m
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When Qatar Luxury Group launched its new global luxury brand, Qela, it tasked design consultancy UXUS with developing a groundbreaking retail experience. The first boutique, which opened in Doha in September, strikes a delicate balance between the brand’s cultural heritage and its progressive spirit, immersing customers into a world of art, culture and design. The interior is designed to blend the atmosphere of an intimate salon with the dynamism of a world-class art space, inviting clients to explore a continuously changing gallery of crafted luxury products and fine art. ‘Aesthetically, the Qela experience has its roots in travel and embodies its native country’s aesthetics of quiet, pure and natural landscapes,’ explains a spokesperson for UXUS. ‘Undulating forms and flowing curves echo majestic Qatari vistas, punctuated with rich, luxurious materials and a palette of elegant desert tones to highlight the Qela collection.’ A material palette of bronze, solid walnut, travertine and nero d’avola stone slabs is softened by bespoke hand-knotted silk rugs and swathes of satin and linen curtains. Celebrating the brand’s Arabic roots, the store features a Qela Meshrebiya pattern created from distinct elements of the Qela logo. The pattern forms the facade and helps define intimately curated spaces in the store. Meanwhile, product displays are focused on solid wood and stone plinths with the walls reserved for the
project focus
hanging or projection of works of art. At the entrance, a large video display announces art shows inside the store. Throughout the space, low-energy lighting can be remotely positioned and dimmed to bring out the inherent qualities in the artwork and the products. On the upper level, haute joaillerie is displayed in freestanding cylindrical vitrines that allow a 360-degree view of the jewellery pieces. Around the floor, individualised services and made-tomeasure couture collections immerse customers in a tailored shopping experience. At the heart of the experience, the cashmere-tented private salon takes inspiration from the hospitality symbolised by desert hearths and invites customers to enjoy a moment of calm and relaxation. ‘At the intersection of culture, fashion and design, Qela represents the 21st century definition of luxury as the ultimate blend of art, savoir-faire and innovation,’ says the spokesperson. ‘The new retail experience embodies these brand qualities, taking customers on an aspirational journey that sets a new benchmark for the world of luxury.’ Qatar Luxury Group plans to open further Qela boutiques in 2014, including a site in Paris.
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Hackett Regent Street, London Photography: Ed Reeves
Design: In-house Opening date: November 2013 Store size: 830 sq m
British menswear brand Hackett London has replaced its existing store on London’s Regent Street with a three-storey flagship at 193-197 Mutual House that sells the entire Hackett lifestyle. At 830 sq m, it is currently the largest Hackett store in the world, housing everything from casualwear, formalwear and kidswear to accessories and luxury leather goods. The interior has a similar design to other Hackett stores but with a slightly younger, edgier touch. Central to the space is an architectural staircase which connects the three floors. The structure has an industrial feel with laser-cut and pressed steel, and ‘Hackett London’ etched onto the risers. The ground floor is one large open space, housing the brand’s extensive casualwear collections, including its sponsorships ranging from the Oxford and Cambridge Boat Race to Aston Martin Racing. It presently has an autumn/winter countryside theme with the idea that the design will change with the seasons. The lower ground level, which is home to kidswear and Aston Martin Racing, will also provide a seasonal experience for customers starting with the same country weekend theme. In the children’s area, a large, decorative tree produced by the same company that worked on the Harry Potter film sets serves as the centrepiece. In the dedicated Aston Martin area, stitched leather, carbonfibre and chrome fixtures all reflect the detailing from the luxury sports cars, while the shelving concept allows the space to be changed quickly, further enhancing the theatrical experience. The top floor is home to formalwear and the Mayfair collections, as well as an accessories room and Beefeater 24 bar, serving a selection of hot, cold and alcoholic drinks. The whole project for Regent Street was a collaborative effort internally, says Michael Carey, Hackett’s director of
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project focus
store development and creative services, with the team keen to develop elements that would offer additional customer experiences. The bar, accessories room (a first for the UK), Mayfair room and leather workshop have all been introduced to enhance the in-store experience. The workshop, in particular, enables customers to have their purchases hot-pressed with monograms or personal messages. The brand’s large selection of luxury leather goods can also be customised while customers relax in the lounge area adjacent to the bar. The lounge features antique pieces and mid-century furniture, including day-beds, Egg chairs and glass coffee tables that are positioned close to a working stone fireplace. ‘There’s a personality tied around Mayfair,’ explains Carey. ‘We like to think of it as a guy who collects Damien Hurst and Andy Warhol... he has a fantastic flat in Mayfair, he might have an unbelievable country house and drive an Aston Martin, [and] that’s really where a lot of the design aesthetic came from.’ Hackett’s brand identity is further reflected in the artwork found throughout the store, with timeless ‘Mr Classic’ images, contemporary oils, prints, lithographs and architectural drawings all combined to display the vintage Hackett aesthetic. An interactive sound system and digital screens have also been installed throughout the space to bring to life many of Hackett’s sporting partnerships and activities. The Hackett London Regent Street flagship store offers the complete Hackett lifestyle and is testimony to the success of the British brand.
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HACKETT
HACKETT
THOMAS PINK
M&S INTERNATIONAL
JOSEPH / GILES DEACON BARBOUR
BANANA REPUBLIC
JOSEPH
harlequin-design.com twitter.com/HarlequinLondon facebook.com/harlequindesignlondon +44(0)20 7253 6238 Harlequin Design (London) Ltd. 4th Floor 26/27 Great Sutton Street, London EC1V 0DS
project focus
Galeries Lafayette Beijing, China French premium department store chain Galeries Lafayette has translated its Parisian fashion spirit into the Chinese market with a new flagship in Xidan, downtown Beijing. Designed by UK-based consultancy HMKM, the 47,000 sq m store represents the second largest department store for the group, after the Boulevard Haussmann flagship in Paris. Spread over six levels, the store is divided into eight departments - womenswear, menswear, childrenswear, footwear, lingerie, accessories, beauty and gourmet - housing more than 500 brands, including around 50 new French labels. ‘Our aim is to pool our resources to create a major unique fashion destination for Chinese customers,’ says Nicolas Houzé, chief executive officer of Galeries Lafayette Group’s department store division. ‘In Beijing, Galeries Lafayette occupies a strategic premium location, enhanced by a striking architecture. By bringing audacious events and a large selection of products, we are committed to deliver an exceptional shopping experience.’ The building stands out with its series of double-stacked display windows on the ground and first floors. Large LED screens also wrap around the double-height entrance doors, displaying footage from catwalk shows and welcoming visitors into the store. In the main atrium entrance, a striking 200 sq m LED display in the ceiling replicates the Art Nouveau glass and steel coupole of
Photography: Jonathan Leijonhufvud
Design: HMKM Opening date: October 2013 Store size: 47,000 sq m
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the Boulevard Haussman store. It is a motif that is repeated on the cash desks, store bags, loyalty cards and around strategic in-store displays. The store interior is designed to replicate an elegant Parisian apartment but in a modern, youthful way. ‘The goal here is to celebrate the identity of Galeries Lafayette while ensuring it’s right for the local market,’ says HMKM senior associate director, Mark Billington. Each floor has its own palette of colours and materials as well as motifs taken from vintage French decorative interiors and furniture. These details appear in wall panels, soffits, decorative grilles, mouldings, screens and display counters. For the lighting, HMKM collaborated with London design practice PJC Light Studio to deliver a solution that incorporates the latest retail lighting technology. ‘The hope is that this aspirational and exciting presentation will draw a new fashion retail consumer to the Xidan area, appealing to the growing numbers of Chinese consumers who wish to express their individuality through creating their own fashion style,’ says a spokesperson for HMKM. ‘We all believe this to be the first of a number of stores across the market.’
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luxury retail
Life of
luxury
The UK luxury retail sector is set to grow significantly in the next five years as brands increasingly deliver personalised shopping experiences both online and in store. The latest UK Luxury Benchmark study from non-profit industry organisation Walpole British Luxury and market research firm Ledbury Research reveals that the UK luxury sector is expected to be worth £12.2 billion in 2017, rising by almost double from £6.6 billion in 2012. This growth is largely being boosted by established and emerging international markets, with tourist shoppers remaining a key factor in the success of the industry. Also driving growth is the reinvestment into the luxury industry from established brands, says Michelle Emmerson, managing director of Walpole British Luxury. ‘From Burberry to Mulberry, British brands are increasingly manufacturing their goods at home, investing in the UK economy and developing the skills of artisanal craftmakers,’ she says. ‘As well as nurturing these skilled workers and ploughing resources into local job markets, this also strengthens the reputation of “Brand Britain”, extending the UK’s influence internationally.’ According to the 2013 UK Luxury Benchmark report, the two most important challenges currently facing British luxury businesses are maintaining product quality and reaching the next generation of consumers. ‘Aside from a few early innovators, luxury brands have perhaps been slow to adopt ecommerce as part of their sales strategy, but this is quickly changing,’ observes Emmerson. ‘As a result, brands are opening their “online doors” to new consumers from a younger demographic (both internationally and domestically) who are acquiring knowledge and discerning tastes from an earlier age. This, in turn, is transforming the way the luxury retail experience has been traditionally perceived - as a rarefied environment only available to a privileged few - into one which is increasingly open to young, more socially engaged consumers, who are today driving the growth of online shopping for luxury goods.’ Innovation was a key theme to come out of the report, with digital remaining a top priority for UK luxury brands. ‘The customer now expects an omnichannel experience that is personalised and relevant and consistent across all platforms, blurring the distinction between the bricks-and-mortar and online store,’ continues Emmerson. ‘This is something which brands such as Burberry do so seamlessly, with the online experience reflecting the offline reality.’ The Burberry flagship store on London’s Regent Street is a celebration of British design and craftsmanship, offering a dynamic and luxurious brand environment. Importantly, technology has been woven throughout the period architecture of the building to enhance the shopping experience and incorporate future advancements. Speaking at the store opening in 2012, outgoing Burberry CEO Angela Ahrendts said walking through the doors is just like walking into the website. ‘It is Burberry World Live.’
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Aside from the obvious digital innovations, Emmerson claims luxury also sets itself apart from mass market products through innovations in design, service and exclusivity. ‘Personalisation is increasingly offered, with the opportunities ranging from simple initials on a bag through to a personal choice of fabrics, designs and tailoring to create a product which is almost as unique as its owner,’ she says. Earlier this year British luxury handbag and accessories brand Anya Hindmarch opened a new flagship store on Madison Avenue in New York with an environment inspired by an artist’s studio (Retail Focus, September 2013). The space houses the brand’s seasonal and bespoke collections, and incorporates a workshop with British master craftsmen on hand to personalise products in front of customers. ‘This is an interesting time for luxury bricks-and-mortar retail, with online retail and other social media rapidly changing the way people shop and interact with a brand,’ says Stephanie Srivastava, director at MRA Architecture and Interior Design. ‘Rather than seeing this as a threat to the physical store, we think this new digital landscape can liberate the store to be more than just a place for transaction, presenting a tangible and tactile opportunity for the customer to be engaged.’ Increasingly, luxury brands are transforming their shops from standard selling spaces into experiential hubs, primed for more personalised consumer engagement, agrees Katie Baron, senior editor of retail at innovation research and advisory firm, Stylus. ‘[Those] that consider how consumers in a certain culture think and what their values are, while staying true to their brand identity are the ones building those longer lasting relationships and maintaining their exclusivity,’ she adds, citing Louis Vuitton as a good example. ‘Louis Vuitton stages exhibitions, book readings, performances and talks in the penthouses of its Tokyo and Paris flagships, while visitors to its Taipei 101 flagship can relax in its terraced sculpture garden,’ notes Baron. ‘An invitation-only strategy is also influencing store design. In Shanghai, Louis Vuitton’s VIP guests are invited to ascend a gilded spiral staircase to a private floor, where they can dream up designs for custom-made handbags while being attended to by a personal butler.’ In London, Louis Vuitton has opened a ‘Townhouse’ in Selfridges that follows a new architectural concept by French-born, Japan-based designer Gwenaël Nicolas. At the centre of the space is an eye-catching spiral structure wrapped around a revolving glass elevator that connects the three floors. The ‘Townhouse’ features the brand’s first Digital Atelier, a tactile digital table that takes people on an interactive journey through the history and craftsmanship of Louis Vuitton, highlighting its heritage and close links to London. With continued demand from international luxury brands, prime retail rents in London are rising and making it difficult for some high-end retailers to secure top locations. Nicola Ko, senior luxury analyst at Ledbury Research, says this is especially a challenge for smaller and/or newer luxury brands which may
luxury retail
Above: The Louis Vuitton Townhouse in Selfridges London provides an ultimate destination for retail theatre.
not have the budget. However, she claims it could also prove an opportunity as luxury consumers increasingly gravitate towards brands that are more niche and possibly off the beaten track. Cushman & Wakefield’s latest Main Streets Across the World report, published in November, reveals that London’s New Bond Street is now the fourth most expensive street in the world, behind Avenue des Champs-Elysées in Paris, Fifth Avenue in New York, and Causeway Bay in Hong Kong. The study shows that luxury locations in London are continuing to attract phenomenal interest from occupiers with around 10 international brands competing for each store. ‘Economic risks remain for 2014 but conditions are expected to steadily improve across most markets,’ says Martin Mahmuti, a senior analyst in Cushman & Wakefield’s European Research Group. ‘The retailers’ push towards the best and most sought-after locations will continue, however, limited supply and higher rental costs will create obstacles for some brands, leading a number to look to alternative locations in close proximity to the main thoroughfares. While cities will grow in importance, a stronger focus on the use of all channels including online will also be seen to both speed and support expansion.’ While ecommerce is an opportunity, it also represents a challenge for luxury retailers, argues Ko. ‘Retailers have to make sure that their online presence doesn’t cannibalise their retail store sales, but that they complement each other instead,’ she says. ‘They need to keep their brick-and-mortar stores relevant by constantly innovating and offering an experience that customers can’t get online.’ Ledbury Research’s 2013 Global Luxury Hotspots report, also
released in November, indicates that the top three fastest growing luxury markets are in the Middle East, with Qatar leading. With Italian label Valentino, British landmark Harrods and French department store Printemps under Qatari ownership, as well as a home-grown luxury brand, Qela, luxury awareness is high in the country, says the report. ‘Africa is also another promising region, increasingly rising to the top of many brands’ growth agendas,’ adds Ko. At the World Retail Congress in Paris this year, Yves Carcelle, former chairman and CEO of Louis Vuitton, argued that while having many stores is a great strength, at the same time it could be a weakness if people become bored of seeing the same brand around the world. ‘The temptation is to create the same brand and the same windows but although I am not saying this is a danger today, it is a danger for the future, at a time when people are craving personalisation and customisation,’ he said. Gregor Jackson, founding partner of design consultancy gpstudio, which has worked with the likes of Mulberry, Fortnum & Mason and Alexander McQueen, believes that a number of luxury brands have near saturated their global exposure, describing them as ‘mass luxury’. ‘This has created the opportunity to strategically position yourself as “super luxury”, where less is more,’ he says. ‘With this new opportunity, a brand needs to create a very, very special experience and one where the consumer becomes the brand ambassador.’ In this omnichannel era, Baron imagines we will start to see ‘super flagships’ that will only be placed in four or five global cities. ‘They will be incredibly exclusive and add more depth to the brand,’ she says.
Below left: Burberry flagship store, Regent Street, London. Below right: Anya Hindmarch flagship store on Madison Avenue, New York.
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euroshop
Talk
EuroSho A guide t o the trien
nial retail
One show, four zones Forums & awards Product preview
trade fair
p Sponsored by
ASICS
Stand 14C40, Hall 14
Design / Build / Manufacture / Maintenance
+44 (0) 845 674 4420
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For high-quality creative retail interiors, visit the CDS group at Euroshop.
The CDS group comprises of: cdsgroup.uk.com
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Welcome In 2011,
EuroShop attracted 2,036 exhibitors from 53 countries and more than 100,000 visitors. In 2014, the 18th triennial retail trade fair promises to be even bigger and better with more exhibition space and a host of new features, including the Lighting Designers’ zone. Taking place from 16-20 February 2014 in Dusseldorf, Germany, the event brings together innovative ideas, products and services to meet the challenges of today’s retail environment. Once again, it will be divided into four key sections, namely EuroCIS, EuroConcept, EuroExpo and EuroSales, covering everything from shopfitting and design to technology and visual merchandising. In the pages to follow, we provide a preview of EuroShop 2014, including forums, award ceremonies, stand highlights and what to do while in Dusseldorf. Happy planning and we look forward to seeing you in February.
It’s been
an incredibly tough few years for retail with brands and manufacturers feeling the impact of the financial downturn. However, sometimes the greatest amount of creativity can come out of having to work on a tight budget and being up against fierce competition. The shopfitting industry has had to work hard to innovate and find ways to make amazing things happen with less money and this is something that we at the CDS Group pride ourselves in doing. EuroShop 2014 marks a turning point and provides a hub for us and other retail designers and manufacturers to display our expertise to brands hungry for new ideas to make their businesses more attractive. I’m sure we’ll be one of many companies designing our exhibition stand to demonstrate the best of what we do with innovation, excellence and flexibility in mind. This creativity and competition will make for an impressive and inspiring event for attending brands and the wider sector. Brad Hurter CEO, CDS Services Proudly sponsoring the EuroShop 2014 supplement
Gemma Balmford Editor
49-50 sneak preview 43-44 Show highlights
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Talk EuroShop
46 Floorplan
euroshop
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Talk EuroShop
What to expect from the 18th triennial retail trade fair.
www.retail-focus.co.uk
43-44 Show highlights
Editor
An overview of EuroShop 2014 and what to do while in Dusseldorf.
Gemma Balmford e. gemma@retailfocus.co t. +33 (0)7 61 03 21 33
Production & Web Terry Clark e. terry@retailfocus.co t. +44 (0)845 680 7405
46-47 Floorplan A site map to help you find your way around the mammoth event, which is divided into four main zones: EuroCIS, EuroConcept, EuroExpo, EuroSales.
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Display Sales Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405
Sponsored by
Cover image: Window Mannequins stand, EuroShop 2011 Photography: Messe Dusseldorf
49-50 Sneak preview A small selection of stands worth a visit during the five-day event.
6126_AD_EUROSHOP_A4_V1.indd 1
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EuroShop
Talk EuroShop The triennial retail trade show, in which Retail Focus is a media partner, returns to Dusseldorf in February 2014 with a promising programme of exhibitors, events and seminars. The retail world will descend on Dusseldorf, Germany early next year for EuroShop 2014. Staged just once every three years, the mighty retail trade fair attracts industry professionals from around the globe looking for ideas, innovations and solutions for store design, architecture, visual merchandising, POS marketing, IT and security. For the first time the event will spread across 16 exhibition halls at Messe Dusseldorf and will be split into four main sectors, namely EuroConcept, EuroSales, EuroCIS and EuroExpo. EuroConcept will form the largest segment of the show, covering everything from shopfitting, architecture and store design to lighting and refrigeration equipment. It will also be home to the Designer Village, where retail architectural firms and design studios such as Dalziel & Pow, Kinnersley Kent Design and Green Room Retail will showcase their services and previous work. The supporting EuroShop Architecture & Design Forum will also provide a stage for some of these firms to present trends and developments in store design, lighting, shopping centres and exhibition architecture. Among the line up, Kinnersley Kent Design will speak about ‘retail internationalisation’, and Green Room Retail will give a talk on ‘Retail Reinventions: Experience is Everything’. EuroConcept will also house the new Lighting Designers zone, which provides a platform for independent lighting planners
and designers. Here, individual stands will be grouped around a lounge area with bar in hall 11. ‘The Lighting Designers’ Zone offers an opportunity for [lighting planners and designers] to present their trade and to show the retail establishment the still untapped potential of lighting design,’ says EuroShop show director, Elke Moebius. ‘That’s because we’re talking about independent lighting planners, which means they aren’t tied to any manufacturer, product or brand but are free to act independently and develop new visions from scratch, fuelled by product ideas from around the world.’ The EuroSales segment will focus on visual merchandising and display while EuroCIS will be dedicated to retail technology. EuroExpo will centre on stand construction, design and events. On the opening night, EuroShop and EHI Retail Institute will present the winners of the EuroShop RetailDesign Award 2014, in the Capitol Theatre in Dusseldorf. Then, on the second day the winners will give presentations of their award-winning projects at the EuroShop RetailDesign Conference, in the Congress Centre at Messe Dusseldorf. Visitors to EuroShop and its supporting programme of conferences, forums and awards can register online at: www.euroshop-tradefair.com
EuroShop 2011 Photography: Messe Dusseldorf
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EuroShop
,
What s on... One show, four zones EuroConcept, Halls 5, 10-17
EuroCIS, Halls 6, 7, 7a
Shopfitting, architecture & store design, lighting, refrigeration equipment
Retail technology, multichannel retailing
EuroSales, Halls 1, 3, 4
EuroExpo, Halls 5, 9, 10
Visual merchandising & POS marketing
Exhibition stand construction, design & special events
Forums
Awards
EuroShop RetailDesign Conference
EuroShop RetailDesign Award 2014
International store design trends and architecture highlights. Winners of the EuroShop RetailDesign Awards will also present their projects. The conference takes place on Monday 17 February at the Congress Center Sud, Messe Dusseldorf.
Winners of the top store design concepts from across the world will be presented on Sunday 16 February in the Capitol Theatre, Dusseldorf. The shortlist includes Karl Lagerfeld, Paris, by Plajer & Franz Studio; Montreux Jazz Cafe, London, by Portland Design; and Whole Foods Market, Detroit, by JGA Design. A total of three equal-ranking winners will be selected from the submitted projects in a two-stage process. The winning projects will be presented at the EuroShop RetailDesign Conference on 17 February 2014.
EuroShop Forum Architecture & Design Trends and developments in store design, lighting, shopping centres and exhibition architecture.
EuroCIS Forum Case studies, innovations and trends in IT and security technology, presented by exhibitors and their clients.
Multichannel Forum Sales channels need redesigning in response to changes in shopper behaviour. This forum focuses on solutions for practical implementation.
Eco-Forum Professional contributions and scientific exchange, information and innovations on the theme of sustainability.
EuroShop//JAPAN SHOP Shop Design Awards The joint venture between Messe Dusseldorf and Nihon Keizai Shimbun aims to honour outstanding Japanese store design concepts that reflect the tradition of the country and the essence of Japan.
Retail Technology Awards Europe (reta) The invitation-only event takes place on Monday 17 February in the Capitol Theater, Dusseldorf and recognises innovative IT solutions in retail. The award categories are Best In-Store Solution, Best Enterprise Solution, and Best Customer Experience.
Innovation Prize Architecture and Presentation Now in its fifth year, the prize underlines the importance of architectural quality in exhibition stand building and shopfitting. The competition is run by architecture journals AIT and xia intelligente Architektur.
Scientific Prize POPAI Forum Daily presentations, lectures, discussions on POS marketing.
Announced on Tuesday 18 February, the prize recognises outstanding scientific papers which take up innovative ideas and translate them for the retail industry.
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EuroShop All information correct at time of going to press
When and where Venue: Messe Dusseldorf, Germany Dates: 16-20 February 2014 Opening times: 10am to 6pm Useful websites:
www.euroshop-tradefair.com www.ehi.org www.duesseldorf-tourismus.de
Show highlights Global POPAI Village European and global POPAI members return to EuroShop 2014 to cover the complete cross section of POP marketing. The POPAI Village will be located in hall 5, in the EuroSales zone and will also host daily presentations.
Designer Village
When in Dusseldorf... Shop the Königsallee (also referred to as the ‘Kö’), one of the most exclusive kilometres in Germany. The boulevard is home to high-end designers, jewellers and antique shops. Schadowstraße is also worth a visit with its numerous shops and department stores. Explore Altstadt (Old Town) with its combination of museums, art galleries, boutiques and restaurants. Visit Little Tokyo. The Japanese area is located in and around Immermannstraße. Eat at Carlplatz market. Located on the edge of Altstadt (Old Town), the former farmers market is now a gourmet’s paradise.
Stroll along the Rhine embankment promenade, which links Old Town to the modern MedienHafen and is lined by cafes and bars. Travel to and from the exhibition for free on public transport with your EuroShop entrance ticket (valid for visitors, exhibitors and staff).
©Düsseldorf Marketing & Tourismus GmbH – Photographer: U. Otte
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The Designer Village is home to around 30 international architectural firms and design studios with a focus on retail. It provides a global meeting point for retail design and is located in hall 12, at the heart of the EuroConcept zone.
Lighting Designers zone New for EuroShop 2014, the Lighting Designers zone will provide a platform for designers who specialise in retail lighting concepts. Individual stands will be grouped around a lounge area with bar, occupying a total area of 300 sq m. The Lighting Designers zone will be located in hall 11 (lighting hall).
EuroShop
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EuroShop
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Catch Us at Hall 7, Stand A27
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EuroShop
Sneak preview
Some 2,000 exhibitors from more than 50 countries took part in EuroShop 2011 and next year’s event promises to be even bigger and better. Here are just some of the stands Retail Focus plans to visit during the five-day event.
Space for encounters Hall 12, C53 Austria-based Umdasch Shopfitting Group will adopt the slogan ‘space for people’ at EuroShop 2014, because in the company’s words, ‘it is the people that make the stationary retail stores a place of encounters and a place to meet’. Large tubes will ‘magically’ lure visitors into the world of Umdasch Shopfitting and to the heart of the exhibition stand. The 920 sq m space will be divided into fashion & lifestyle, food & care, premium & travel retail, and ViBiz. The ‘shop of the future lounge’ will also give special attention to the winning projects of the Josef Umdasch Research Prize.
www.umdasch-shopfitting.com
London Design, Global Style Hall 4, Stand A39 UK retail design and visual merchandising company SFD will make its debut at EuroShop 2014 with the tagline ‘London Design, Global Style’. The stand will showcase several new mannequin ranges, all designed by SFD visual director, Tony Crathern who has worked for such brands as Gucci, Liberty, Joseph and Harrods.
www.sfd.co.uk
Retail of Tomorrow Hall 5, Stand G40 Samsung Chemical Europe, Samsung Semiconductor and Zaha Hadid Architects along with other key partners will present the ‘Retail of Tomorrow’ concept for online Swiss fashion brand Heidi.com, which is moving offline with a physical flagship store. Zaha Hadid Architects has designed modular furniture for the retailer using STARON Solid Surfaces from Samsung Chemical Europe in pure white, which will be on show at EuroShop. The furnishings include tables in various heights, presentation units and interactive displays.
www.retailoftomorrow.com
Destination stand Hall 13, Stand A89/B89 Wanzl is once again set to make an impact at EuroShop with a 1,300 sq m stand that will combine shop solutions, retail systems and selected logistics and industry products. According to Wanzl UK Group managing director, Dean Rolland, the stand will make an emphatic statement of the group’s diverse creative scope, strength of design and manufacture, sustainability credentials and international reach. ‘Visitors to the stand will experience first hand what is likely to be the most engaging showcase ever for the Wanzl brand on the global retail stage,’ he says.
www.wanzl.com 49
EuroShop
Retail Internationalisation Hall 12, Stand A18-1 As well as taking a stand in the Designer Village, Kinnersley Kent Design will also be speaking at the Architecture & Design Forum. Founding partner, Mick Kent will discuss a series of best practice retail designs and share top tips for helping retailers grow beyond their home markets and adapt to the local market. The consultancy recently adapted the House of Fraser brand and retail concept to suit the Middle Eastern Market (pictured) Photography: Mandolin Media
www.kkd.co.uk
360 degree service Hall 14, Stand C40 CDS Group will use the latest shopfitting innovations and technologies to profile its 360 degree service of concept, design, development, manufacture, installation and maintenance. The company recently completed the fit out of the new Asics Running store in London’s Canary Wharf, which features an AV display as well as Foot ID scanning systems. Photography: Shea Bradley
www.cdsgroup.uk.com
Lighting the way Hall 11, Stand E64 Bright Green Technology will showcase its LED Light Panel at EuroShop as well as launch its new LED Light Box. The Bright Green LED Light Box is an aluminium profile light box for front loading tension fabric graphics. The company specialises in LED systems that improve the quality and performance of retail displays, illuminated signage, backlit media and architectural features.
www.brightgreentechnology.com
Retail Reinventions Hall 12, Stand A17-17 Green Room will have a presence in the Designer Village, where it will showcase its global retail design services, including international retail concepts, experiential brand campaigns, pop-up, concessions and shop in shops, visual merchandising and window display programmes. The consultancy will also deliver a speech entitled ‘Retail Reinventions: Experience is Everything’ as part of the EuroShop Forum Architecture & Design.
www.greenroomretail.co.uk
Walk of competences Hall 12, Stand B69 Explore the Liganova stand which is based on a lab environment. The brand and retail marketing specialist will take visitors on a ‘walk of competences’, introducing its broad services, new innovations and products. It will also present its Digital VM service for the first time as well as showcase its newly developed VDC 2.0 software for ‘a progressive supervision of all processes and data of window campaigns’. The company recently designed, produced and implemented the Breuninger shoe salon in Stuttgart, Germany.
www.liganova.com A full list of exhibitors can be found on the EuroShop website: www.euroshop-tradefair.com
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Come visit us at Euroshop 2014, Dusseldorf, Germany, 16-20 February, Hall 04 stand 4E40.
products
euroshop Hangers of London Hall 4, Stand F27 Hangers of London is a wholesale hanger manufacturer providing a wide selection of clothes hangers in plastic, wood, wire, or metal. The company has one priority in mind, and that is providing good quality hangers with an excellent service. It works closely on innovative designs with its customers to ensure they receive exactly what they need thus reflecting the loyal relationships it receives back from its clients across the world. T. +44 (0)208 885 3055 E. info@hangersoflondon.com www.hangersoflondon.com Twitter: hangersoflondon
Designs in Aluminium Hall 13, Stand D94 We will design and manufacture to your specifications and can have your product anodised or powder coated to the colour you require. Our products can be found in many high street stores such as M&S, Topshop, John Lewis, Oasis and TK Maxx. If you have a requirement for a unique system, our bespoke design service can help turn a design idea into reality for any system incorporating aluminium and mild steel. T. +44 (0)1273 582 241 E. sales@d-i-a.net www.diagroup.co.uk Twitter: DesignsinAlumin
Philips Lighting Visplay Hall 12, Stand B35 Push: Your merchandise display in a click. Can you imagine a system that appears when required and disappears when no longer in use? Push by Visplay appears with a click and disappears just as easily. This leaves plenty of creative scope for the perfect display, which can be flexibly adapted to changing merchandise densities. The system comes in two sizes – 43mm and 28mm - and will be on display at EuroShop 2014. T. +44 (0)207 288 9570 E. visplay-uk@visplay.com www.visplay.com
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Hall 11, Stand B22 Lighting is a powerful tool for retailers to create inspiring shopping experiences. It can change the mood and environment in any conceivable way, addressing different shopper motivations and supporting brand identity, product presentation and retail promotion. Philips will showcase a host of solutions for both grocery and fashion at Euroshop, including Crispwhite, an LED solution that make whites appear pure and bright, while simultaneously presenting deep, vivid colours. T. +44 (0)845 601 1283 E. lighting.uk@philips.com www.philips.co.uk/lighting Twitter: PhilipsLight
products
euroshop GDP
Onelan Hall 3, Stand G84 ONELAN is a global leader of digital signage and IPTV solutions and a proud investor in UK engineering talent. The company develops high quality, innovative solutions for all types of screen-based communications for applications including retail, advertising networks, corporate communications, education, health, public signage and hospitality.
Hall 12, Stand E19 GDP designs, manufactures and installs world-class retail environments, store fixtures, promotional displays and visual merchandising equipment. The company is very excited to be an exhibitor at the EuroShop Trade Fair in February 2014. GDP’s stand will comprise a range of display offerings ranging from lingerie to homewares and deli to sex toys! T. +44 (0)1582 433 771 E. info@gdprojects.eu www.gdprojects.eu Twitter: GDProjects
T. +44 (0)1491 411 400 E. sales@onelan.com www.onelan.com Twitter: onelan_ds
CDS Group Hall 14, Stand C40 CDS group was formed in 2005, specialising in shopfitting and has grown into a company with a turnover in excess of £26 million. This has been achieved by expanding the business into all aspects of commercial interiors, electrical, mechanical and manufacturing. With a team of more than 100 dedicated staff, over 30,000 sq m of manufacturing facilities and up to 6,500 sq m of additional storage and logistic facilities enable the CDS group to work on a diverse range of projects simultaneously. T. +44 (0)845 674 4420 E. info@cdsgroup.uk.com www.cdsgroup.uk.com Twitter: CDSGroupLtd
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Clipper Retail Hall 7, Stand A27 Clipper Retail, Sekura Global’s European partner, is pleased to exhibit its full range of retail security tagging equipment, including its latest innovative developments, the new patented ‘BoxGrip Retract’ tag and the ‘RFID Scout’ system which targets professional thieves. As shoplifters are becoming more and more intelligent in their knowledge of how to outwit security systems, many retailers are seeing security tagging and CCTV alone as limited in their ability to provide real ongoing return on investment, and are now implementing the new ‘RFID Scout’ patented system to help them to identify the professionals and approach them with absolute confidence. T. +44 (0)1206 390 800 E. edward.price@clipper-retail.com www.clipper-retail.com
Follow us on twitter @retailfocus
The Shop and Display Equipment Association is supporting a group of British exhibitors at EuroShop in association with UK Trade & Investment. Make sure you visit these innovative UK companies while you are at the show. Find out more about the British group exhibitors on our dedicated website:
ïïïKbritishgroupKçêÖ= Book your hotel here: Call 0207 407 5492 and quote ‘SDEA EURO 14’
Shop and Display Equipment Association
T: 01883 348911 F: 01883 343435 E: enquiries@sdea.co.uk www.shopdisplay.org
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Call: 0845 680 7405 to advertise
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opinion
Oxford Street
East: Time to shine The regeneration of the eastern end of Oxford Street should make it one of London’s most visited retail spots by 2020, claims Nigel Collett, CEO of interior design and construction consultancy, rpa:group. The Ramblas, Rue Faubourg St Honore, 5th Avenue and Oxford Street are just a few of the world’s top-class shopping destinations, but there is an odd man out here. Only one can own up to having a seedy ‘East End’, featuring tacky bazaars with megaphoned ‘barkers’ pulling in the crowds, a sprinkling of shuttered-up store fronts and even the occasional pound shop. I am ashamed to say that I am talking about Europe’s biggest and arguably most famous shopping destination, London’s Oxford Street. Admittedly, I am speaking only about the eastern half of the street, not the posh Selfridges end. But, as you stand at Oxford Circus and look eastwards towards Centre Point you are, in my opinion, looking at one of the worst retail destinations in Europe. Most large brands have ignored the eastern end of the street since the closure of its last department store, Bourne & Hollingsworth in 1983. Now rents here are as much as 50 per cent lower than the more up-market Oxford Street West. However, there is hope for Oxford Street East as 27,870 sq m of retail space is about to be redeveloped, the biggest retail event the area will have seen in over 40 years. For decades this part of London has struggled to shake off its poor relation image and
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now it’s about to attract some very high profile retailers indeed. It’s all thanks to Crossrail really, a massive investment that will deliver a wholly new tube line to London. As a result of this, and the knock on redevelopment of the Tottenham Court Road area, spending growth in the area is set to double over the next 12 years. At last the wrong end of the street is to get a major facelift that will entirely change its fortunes. The New West End Company, representing 600 businesses in London’s West End, has revealed more than £1 billion of private and public sector investment set to be injected into the East end of Oxford Street by 2016. Already, the launch of a giant 7,655 sq m Primark has marked the beginning of a renaissance in the area that should make it one of London’s most frequented retail destinations in the capital by 2020. A crack team is working on the regeneration, including retail expert David Kenningham. Already dubbed by Property Week as ‘Mr Oxford Street’, Kenningham believes that the chances of hooking big retail names are better than good. After all, shopper footfall has increased by 20 per cent since Primark opened, and apparently Crossrail is expected to improve this by a further 38 per cent. Kenningham is currently mounting a charm offensive in the US to persuade key brands to choose Oxford Street East when they expand to the UK. He wants to attract an ‘edgier’ mix of retailers, hoping that as Oxford Street changes over the next few years the retail mix will be unrecognisable from today. I believe that landlords will immediately see the unbelievable opportunity in this area and move to create space that meets the needs of a new breed of retailer. Three key areas of change are required to drive growth, including blending established and new brands to create a point of difference, introducing a retail mix to entice younger shoppers and replacing obsolete stock with quality new retail space. Fashion, it seems, will be king of the new Oxford Street East. A lot of discussions are already taking place and big names such as H&M and Zara have been targeted to take flagship units following the success of Primark’s recent launch at 14-28 Oxford Street. Also rumoured to be targeting expansion in the area are sizeable US brand names like American Eagle, Express and Joe Fresh. It all means that, as the street changes over the next few years, the retail mix will be markedly different to its current uninspiring offer. One thing is for sure, the way retail looks and behaves in what amounts to a third of a million square feet of
opinion
virgin retail territory is bound to be different to anything that Oxford Street has seen so far. I expect at the very least to see best of class retail destinations that provide everything that bricks-andmortar retailers need right now to attract footfall. For the Americans that have been mentioned it will be a double challenge. Firstly, they will need to come up with a retail look and feel that will blow the socks off both London and international shoppers. And secondly, they must create a retail solution that will answer all the challenges of being in a country that has the highest internet shopping usage per capita in the world. Here, where the intensely competitive retail scene offers
only one bite of the cherry, your store either tells the right brand story or you are history. But one thing is certain, any brand that chooses to establish a presence in Oxford Street East will have the attention of both shoppers and media alike. It’s a chance to shine and create a retail icon much like Nike has done at Oxford Circus. This is big, on the same sort of scale as Bluewater and Westfield but probably more significant in many ways. After all, it’s not often we get the chance to witness a retail revolution right in the centre of a major city.
www.therpagroup.com
Images courtesy of New West End Company
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shopping centres
Shopping centres: The entertainment factor Today more than ever the success of a shopping centre is measured on its ability to provide a vibrant and exciting shopping and leisure experience, finds Retail Focus.
Above: Trinity Kitchen is a new dining concept at shopping and leisure centre, Trinity Leeds. Below: Buchanan Galleries in Glasgow will eventually house more than 100 shops, 25 restaurants and a multiscreen cinema.
The European shopper of the future likes to ‘touch and feel’ products before buying, is a more advanced user of technology, and expects an entertainment experience from retail centres. This is according to a report published by global property advisor CBRE at MAPIC in November. The findings suggest that entertainment, leisure and catering facilities play a key role in attracting younger people to retail centres. ‘It’s clear that the physical store complements the online world, often acting as a showroom,’ says CBRE head of EMEA cross-border retail, Peter Gold. ‘A strong tenant mix providing both quality and value remains essential, but managers should also be investing in their in-store strategies and digital technology. Features such as cinemas, digital walls and the use of tablets on the shopfloor will increasingly contribute towards the experience of a complete day out.’ In October, Land Securities-owned Trinity Leeds launched a new dining concept called Trinity Kitchen, which offers a mix of street food vendors, pop-up market stalls and emerging high street food and drink brands in a 1,860 sq m indoor food hall. Designed by creative consultancy Fusion, Trinity Kitchen is a combination of warehouse and street alley styling, featuring individual zones inspired by urban environments. It forms part of Land Securities’ response to the evolution of the retail market, which has seen food and beverage facilities at Trinity Leeds increase from 13 per cent to 24 per cent in response to demand from consumers. ‘Shopping centres are not only judged by how much hard-earned money is spent at the tills, but crucially by experience - a complex and hard-earned recipe made up of shopping, leisure, entertainment and food - whilst also keeping up to date with the latest trends in the use of technology
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shopping centres by consumers,’ says Ashley Blake, head of retail portfolio management at Land Securities. The main factor changing consumer attitudes and behaviour towards shopping centres has been the influence of technology and the development of the shopping experience, holds Blake. ‘Shopping centres have now become much more than just a retail venue,’ he says. ‘In an age of increased convenience, there is now an emphasis on adding food and beverage and leisure attractions to malls in an effort to increase dwell time.’ At MAPIC, The Buchanan Partnership - a joint venture between Land Securities and Henderson Global Investors unveiled its vision for a transformation of Buchanan Galleries in Glasgow. The scheme, which is expected to open in 2017, will house more than 100 shops, 25 restaurants and a multiscreen cinema when complete, as well as a new 13,935 sq m Marks & Spencer flagship store and a reconfigured 27,870 sq m John Lewis department store. Nick David, development director at Land Securities, says: ‘Not only will the new development give us the opportunity to strengthen our shopping offer and environment, but also deliver the very best in dining and entertainment for our customers’. Incidentally, John Lewis has also announced that it will open a 21,367 sq m, four-level store at the new Westfield London extension in 2017. The £1 billion redevelopment to the north of the shopping centre will include a residential quarter as well as new leisure facilities and new shops, with the construction expected to begin in 2014. The latest Shopping Centre Development Pipeline report by British Council of Shopping Centres (BCSC) and Lunson Mitchenall highlights the continued growth in spend on leisure related sectors by consumers seeking experiences and entertainment, often as part of the overall shopping visit. Locations which can evolve to address consumers’ expectations and requirements in a vibrant and exciting environment have the opportunity to continue to grow and outperform, says the report. ‘It could be described as choice architecture, not just the physical environment but the holistic components that keep the location at the forefront of consumers’ minds to visit, shop, spend time and be entertained.’ Adrian Griffiths and Robin Pinfield, UK directors at Chapman Taylor who were involved in the Trinity Leeds scheme, consider a successful shopping centre to be one that exceeds expectations of its customer profile, whether that be on the grounds of the range of shopping available, the food offer, ease of parking, the quality of the environment or the level of service received from retailer and shopping centre staff. At the heart of a successful retail design, they add, is the ability to create a natural sense of place that the customer responds to, making it ‘their town centre’. ‘This doesn’t just include creating buildings and spaces that people will enjoy, but also means ensuring developments are easily navigated and integrated into their surroundings and environment,’ says Griffiths and Pinfield. ‘Clearly, success focuses on good profitability and for this shopping quarters must provide good customer experience and benefits,’ they continue. ‘A key aim in the future will be to provide more experiential shopping for consumers in destinations that deliver through competitive offers. Leisure will continue to be a growing factor of importance plus good food and beverage offers. After all, you can’t eat on the internet.’
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Russia leads European shopping centre development Russia delivered more shopping centre space in the first six months of 2013 than any other country in Europe, according to the recent European Shopping Centre Development report by global property consultant Cushman & Wakefield. Combined with Turkey, which had the second highest number of shopping centre completions, the two countries accounted for nearly half of all European shopping centre space opened in the first half of the year. The report shows that Russia is poised to overtake the UK as the second largest market with a total of 3.2 million sq m under construction and due for completion by the end of 2014. Maxim Karbasnikoff, head of retail in Russia for Cushman & Wakefield, comments: ‘Russia demonstrates sustainable growth with demand for quality shopping centres exceeding supply, despite 1.5 million sq m delivered annually. There are large cities with almost no quality retail supply, such as Perm, where there are opportunities to gain a dominant position. In Moscow we still see potential for new development, not withstanding the pipeline of 1.4 million sq m of new space under construction.’ A total of 4.9 million sq m of shopping centre space is projected for completion by the end of the year with Central and Eastern Europe expected to account for 70 per cent of the total pipeline. In 2014 some 171 new schemes and 65 extensions are due to be delivered across Europe, with the pipeline volume estimated at 6.2 million sq m of GLA.
Below: Trinity Kitchen opened at Trinity Leeds in October. Main: John Lewis has announced plans to open a 21,370 sq m store at the new Westfield London extension.
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promotion
Driving Shopping Centre Footfall Founded and run by retailers, BWP Group has years of experience in developing integrated marketing campaigns that drive footfall to both shopping centres and some of the world’s largest retail brands. Here, Alex Venner, director of the Group’s international retail proposition, shares his knowledge on how to create a compelling and desirable leisure destination. Over the best part of two decades, we have built a business based on delivering the commercial goals for our clients. In the case of shopping centres and retailers, this invariably means driving footfall, encouraging repeat visits and increasing transactions. Over the last 20 years these targets have remained constant, but the landscape we are working in has changed dramatically as customers are presented with more competition for their spend. So when we consider how to meet the footfall targets of both shopping centres and retailers, we use all the tools at our disposal. In the current climate, retail communication goes well beyond the creative above-the-line approach of delivering a sales message to the mass market. Our approach is collaborative and inclusive to ensure we get the right messaging to the right people at the right time. In the shopping centre, this means primarily understanding the pressures and demands on the retailers themselves and combining their individual objectives into an integrated strategy that benefits both the individual stores and the shopping centre landlord. Once we have this foundation in place, we can start to consider the mechanics of delivery. At BWP Group we have the strategic planning, creative, social media, PR and digital communication resources all available in-house, which allows us to work on an integrated approach from the outset. There is no one-size-fits-all solution to retail marketing, so the analysis of catchment, brand offer, spending and social habits of the audience, promotional periods and local external competition is essential before the creative process even begins. Once plans are finalised, then the fun can really start. As well as getting feet through the door, we support activities through social media, generating column inches, and producing tailored digital and data capture activities to sustain consumer interest and provide customer insight. We are constantly asking questions and challenging ideas at BWP Group, putting ourselves in the position of the customer: Is
this message important to me? Will it convince me to visit the shopping centre? Would I tell my friends about this promotion? Is there something or somewhere else I’d rather be at the time of the event? There are plenty more but the purpose of the questions is to identify what the key drivers are and what barriers are in place to prevent a visit. It’s all about the long-term for us. Producing a spike in footfall is one thing, but sustaining commercial footfall over a prolonged period of time is something else. Few shopping centre budgets will support a 12 month rolling programme of on-site events and promotions so the challenge is to be creative with the budget. This leads to more questions: Is it better to hold a big event instead of investing in the brand positioning of the centre? Is it better to invest in a promotional campaign or work with the local community on a loyalty driven initiative? Should the investment be in the service offered by the centre – rather than the offers? BWP Group is set up not only to ask the questions but also to answer them; to offer tried and tested solutions in order to deliver sustained footfall for our shopping centre and retailer clients. For more information on our approach to shopping centre marketing, visit: www.bwpgroup.com or email alex.venner@bwpcreate.com Alex Venner – Director, BWP Create
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products
Signs + display Movetech UK Movetech UK’s Small Carousel range comprises versatile and reliable mains powered display turntables, ideal for creating compact window and counter displays. The Small Carousel range includes the popular Mini Carousel, the B25 range and B200 range. All are well suited to generating simple, full circular platform displays. They can also be combined with other movements in the range or, for instance, imaginative lighting effects, to create something really special that stops customers in their tracks. Ceiling mounted and battery powered units are also available. T. +44 (0)1204 537 680 E. display@movetechuk.com www.movetechuk.com/smallcarousels.html Twitter: MovetechUK
Mad About Design Once again Dior has mandated The Mad People to handle its Christmas promotion roll out. Multiple sites and windows have gone into over 35 sites and windows in Harrods, Debenhams, John Lewis, House of Fraser and Selfridges stores nationwide. Inspired by the Parisian palaces windows on the night before Christmas, the white and gold look was carried over across most sites allowing the brand to stand out in store. T. +44 (0)20 3598 3138 E. whos@themadpeople.com www.themadpeople.com Twitter: madltd
Creative Instore Creative Instore Solutions is a global point of purchase design and manufacture powerhouse that blends creativity with structural engineering to conceive sustainable designs which drive incremental sales. It’s an award-winning combination that sees them work with a blue chip client base. Creative Instore Solutions is about understanding our client’s business objectives, crafting innovative solutions that are representative of our clients’ needs and delivering quality merchandising systems in a cost-effective and time critical environment, resulting in long-term successful business relationships. T. +44 (0)208 965 7995 E. hello@creativeinstore.co.uk www.creativeinstore.co.uk Twitter: @CreativeInstore
Andy Thornton This heavy duty, free-standing garment rail is part of a range of vintage-style rails and stands offered by Andy Thornton, as part of its expanding visual merchandising collection. Manufactured in steel tube with cast brackets and small wheels for easy portability, it is shown here in an antique white finish. This versatile product can be used in most retail applications as well as in cloakrooms, hotels and conference centres. The range includes simple t-stands for displaying single items right through to double garment rails with height-adjustable lower rails. As well as white, there are models in satin black, brushed nickel and steel with reclaimed timber. T. +44 (0)1422 376 000 E. marketing@andythornton.com www.andythornton.com
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products
signs + display MicroSlat International New flat backed single-sided MicroSlat is now available to leading architects, designers, shopfitters and specifiers across the globe, for use in their own unique designs where MicroSlat steel support uprights are not required. The 18mm depth makes it compatible with 18mm MDF/MFC boards and the associate trims and connectors. The new flat backed profile has the same attributes and strength as the company’s standard single-sided MicroSlat, but at a lesser cost. Immediate availability in stock lengths of 3,050mm or cut to size, in mill finish for powder coating or standard silver anodised. T. +44 (0)1325 351 276 E. sales@microslat.com www.microslat.com Twitter: MicroSlat
Crystal Displays Crystal Displays (CDS) has found that many companies are interested in testing transparent displays but cannot justify the price of a 22-inch or 46-inch kit, for example. So, CDS has introduced small format 10-inch and 15-inch Transparent Display development kits to allow companies to better experiment and evaluate the technology at an affordable price. The kits include one Transparent Display panel with supporting frame, Interface card with USB and HDMI inputs and power supply. It is effectively a plug-and-go kit with the client only needing to add backlighting and content. T. +44 (0)1634 292 025 E. info@crystal-display.com www.crystal-display.com Twitter: CrystalDisplays
Spur Creative Perch Interactive Design and technology company Perch Interactive has developed a new promotional display for the cosmetics industry, which can be modified to match any individual retail campaign. Designed to address a shopper’s unique needs, and heighten their sensory and emotive connection with a skin care brand, the display addresses two modes of shopper behaviour: those who go straight for the products and those who want to learn about the products first by choosing a consultation. Upon picking up a product, digital media is activated that informs the shopper about that particular product and shows how it fits within a skin care regime. T. +1 212 334 6978 E. info@perchinteractive.com www.perchinteractive.com Twitter: PerchNYC
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Spur Creative Workshop delivers unique customised visual merchandising solutions for retail brands. Boasting a wealth of experience in high-quality prop making and sculpting carried out in its own production studio or on site, the company creates unique display concepts for window staging, point of sale and brand awareness campaigns. T. +44 (0)1892 890 608 E. info@spurcreative.co.uk www.spurcreative.co.uk Twitter: spur_creative
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WHAT WE DO: RETAIL DISPLAY & POS, WINDOW GRAPHICS, EXHIBITION GRAPHICS, EXHIBITION KITS, TEXTILE PRINTING, STRETCH FABRIC WALLS, GRAPHIC WALLPAPER, LED LIGHTBOXES, FULL INSTALLATION.
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products
lighting Atrium Light Bell by Piero Lissoni is a suspended general lighting luminaire for indoor mounting. It has a high efficiency latest generation LED light source and a low-loss technical thermoplastic diffuser. The luminaire housing is made of spun aluminium, available in external matt white finish with silver anodized interior, external matt black with gold interior, and external polished aluminium with silver anodised interior. T. +44 (0)20 7681 9933 www.atrium.ltd.uk Twitter: Atrium_ltd
Luxonic Designed for cove and under-shelf lighting, the new Covelux LED from Luxonic Lighting represents the highest quality in LED interior lighting. The highly efficient LED luminaires are slim and discreet, providing users and specifiers with direct or indirect lighting that enhances the aesthetic of any interior space. The elegant luminaires can be used for recesses, ledges, valences and under-shelf or cabinet lighting. Particularly suitable for use in retail, Covelux LED adds style and gives a contemporary feel to office spaces, leisure facilities and luxury hotel complexes. T. +44 (0)1256 363 090 E. info@luxonic.co.uk www.luxonic.co.uk
iGuzzini Laser Blade, the first linear downlight with circular distribution, combines an extremely minimal design with iGuzzini’s considerable experience in LED products for internal applications. The body of the fitting is a long and thin strip of only 4cm wide, designed to create sophisticated optically circular light distributions. The particular light distribution of Laser Blade avoids the dot-like effects typical of single LEDs and creates a more traditional circular distribution normally achieved by circular downlighters to achieve a single general emission. T. +44 (0)1483 468 000 E. info@iguzzini.co.uk www.iGuzzini.com Twitter: iGuzzini
Hacel Continuing to develop its innovative LED range, the ultra slim Wallwasher LED by Hacel combines high output, exceptional photometric performance, energy efficiency and longevity. The extruded aluminium ‘drop down’ asymmetric design with a recessing depth of only 31mm, delivers lighting directly into the wall and ceiling junction making it eminently suited to wall display illumination in retail applications. The Wallwasher LED is designed for 15mm and 25mm T grid ceilings with complementary versions for recessed and surface applications. T. +44 (0)191 280 9911 www.hacel.co.uk
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products
surfaces + finishes Sektor Sektor, the own-brand range of professional interior products from CCF, is exclusively offering ClicWall as an innovative solution for specifiers, architects, and contractors under growing pressure from tightening deadlines. The easyto-install panelling system provides a way of reducing the time required on site, while the clean finish further cuts labour costs. Sektor ClicWall is equipped with a unique Uniclic system, which allows the panels to be simply located and pushed together, making it virtually seamless. The MDF panels, which come in a variety of contemporary pre-decorated finishes, vastly improve installation time as both the preparation and final decoration stages can be avoided. www.sektorinteriors.com
www.ccfltd.co.uk
Armstrong Ceilings Just months after one of its mineral fibre tiles became the first in the world to be granted basic Cradle to Cradle certification, Armstrong Ceilings has gone one better. Armstrong’s Perla OP 0.95 tile, which contains 53 per cent recycled content and is 100 per cent recyclable, is now accredited to Silver status. In addition to this, it performs acoustically to Sound Absorption Class A and is highly light reflective (85 per cent), being available in Board, Tegular, MicroLook and SL2 edges. T. +44 (0)800 371 849 www.armstrong.co.uk Twitter: ArmstrongCeilin
Armourcoat The UK showcased its vast experience and leadership in green building and design through a UK Trade & Investmentled delegation at the annual Greenbuild Conference and Expo in Philadelphia in November. The delegate companies represented the UK’s diverse set of capabilities and services in sustainable building practices, ranging from innovative products and building materials to energy efficiency and overall consumption and waste reduction services. The UK delegation included Armourcoat, a manufacturer of polished plaster and high performance surface finishes. In 2009 the company established a formal office in Las Vegas, Nevada to serve as a base for its US operations. T. +44 (0)1732 467 993 E. sales@armourcoat.co.uk www.armourcoat.com Twitter: Armourcoat
Forbo The ultimate moisture absorber, Forbo’s award-winning Coral entrance flooring now stops up to 94 per cent of all tracked in dirt, making it 40 per cent more effective. This reduces the potential for slips and trips, and delivers savings of up to 65 per cent in cleaning costs. A supreme all-rounder, the enhanced range also offers superior environmental credentials, improved fire rating and is even easier to install. All Forbo’s Coral textile and Nuway rigid entrance flooring systems can be co-ordinated to create fully integrated entrance areas. T. +44 (0)844 822 3928 E. info.flooring.uk@forbo.com www.forbo-flooring.co.uk/coral Twitter: forboflooring
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products
selection proportion london London’s Design Museum recently launched the exhibition ‘Hello My Name is Paul Smith’ which demonstrates the development of seminal British fashion designer Paul Smith and his eponymous fashion label. proportion>london is thrilled to have been invited to collaborate with this respected institution in the making of the show through sponsorship of a range of bespoke tailor’s forms and mannequins. As a company, proportion>london has been honoured to have been associated with Paul Smith for more than 15 years; supplying this respected client with bust forms, mannequins and display equipment which embody the ingenuity and witticisms of the labels VM approach. T. +44 (0)20 7251 6943 E. sales@proportionlondon.com www.proportionlondon.com Twitter: Proportion
Armourcoat Armourcoat decorative plaster finishes feature in the Brunner showroom in Clerkenwell, London. The Armourcoat ‘KonCrete’ finish has been used extensively on the first floor of the showroom. A hand-applied plaster wall finish, ‘KonCrete’ offers a wealth of surface options to achieve a distinctive industrial look. In addition, a large selection of both standard and custom plaster finishes are included with Brunner’s ‘designer’s resource’ – a custom-designed feature area – to explore the full potential of Armourcoat surface finishes. T. +44 (0) 01732 467 993 www.armourcoat.com www.brunner-group.com Twitter: Armourcoat
Print & Display Andy Thornton Andy Thornton has supplied two antique bow-ended mahogany display cabinets from its unrivalled collection of original shop fittings to the impeccably arranged menswear department of the Nottingham city centre Flannels store. The high-quality antique shop fittings now showcase exclusive men’s accessories, including timeless designer bags, leather wallets and designer sunglasses. A double bow-ended antique cabinet provides a stunning centrepiece to the menswear department, displaying the luxury merchandise inside to spectacular effect, with a 360-degree view of the goods through the bowed glass end panels and glass shelving. T. +44 (0)1422 376 000 E. marketing@andythornton.com www.andythornton.com
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Print & Display is the first choice for many brands when they need to produce cost-effective solutions for tactical campaigns. The use of a dump bin in a retail environment allows brands to build presence, and retailers to move and replenish stock quickly at a relatively low cost per unit. Ideally suited to various products, dump bins can be printed with graphics that catch the shopper’s eye and when used tactically within a store drive upselling of products. T. +44 (0)115 927 5141 E. sales@printdisplays.com www.printdisplays.com Twitter: printdisplays
Retail Focus Oct 13_Layout 1 30/09/2013 13:45 Page 1
Realistic mannequin
NEW
collection
autumn/winter 2013
Over 40 stunning NEW mannequins now in stock Faceless • Abstract • Sculpted • Headless • Natural • Stylised • Torsos
morplan.com • Freefone 0800 451122 • Visit our 4 regional stores
lighting
focus on: Lighting
LED the way The RefLED MR11 185Lm from Sylvania provides an LED alternative to existing 20W Halogen MR11 lamps. Catering specifically for display lighting, the new lamp uses just 3.5W of power and offers 25,000 hours of operation, helping to reduce lamp replacement costs.
www.havells-sylvania.com
At LuxLive (www.luxlive.co.uk) in November, a panel of retail lighting professionals argued that in order to make the most of LED technology the industry must be willing to experiment and take risks. As part of the conference programme, Mark Hawker, head of engineering at Sainsbury’s, discussed what the supermarket chain is doing with its lighting and in particular its Leek store, which is fitted with a full LED lighting system. Here, we look at the first Sainsbury’s all-LED store along with other LED solutions for retail lighting.
Light well for less Supermarket chain Sainsbury’s partnered with GE Lighting for its first all-LED store, located in Leek, Staffordshire. Using multiple LED lighting solutions, including GE’s Lumination Linear Suspended luminaires, the scheme delivers a 59 per cent energy saving that is helping to contribute towards the retailer’s 20x20 Sustainability Plan. Sainsbury’s trialled the first installation of the Lumination Linear Suspended luminaires in one if its local convenience stores in Scotland before installing the system in its Leek supermarket. Sainsbury’s Leek was shortlisted at the LuxLive Awards 2013, in the Retail Project of the Year category.
www.gelighting.com/eu
In service MHA Lighting has replaced traditional fluorescents used on the shop floor and in the food preparation areas at the Robin Hood Service Station in Chatham with a selection of TiLite 40/700 fittings to help reduce energy bills. Using 120 lumen LEDs, the new lighting system achieves a colour rendering of 80CRI and 4,500 kelvin colour temperature. It is also low maintenance, saving the client time and costs.
www.mhalighting.co.uk
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lighting In the spotlight
On the right iTrack
Austria-based lighting company Zumtobel has added the small Vivo XS spotlight to the Vivo spotlight system, for accent lighting in shops and small retail spaces. It also offers an LED version of the Vivo M spotlight, rounding out the company’s LED spotlight range for retail lighting. IR and UV-free technology means that fruit and vegetables remain luscious, meat stays fresh and textiles retain their colours.
Fashion and homewares retailer Matalan is working with Fagerhult Lighting on its new high street and shopping centre locations. The recently opened Matalan flagship city centre store in Liverpool’s St Johns Centre uses the iTrack system which allows the retailer to combine accent, ambient and emergency lighting on one track system, providing flexibility for future layout changes. Fagerhult’s Dupio product with T5 lamps is used for ambient lighting and is supplemented with the Marathon spotlight, using LED and CDM light sources. The store is now being used as a template for further high street developments.
www.zumtobel.com
www.fagerhult.co.uk
360+ view The new 360+ product range from ACDC lighting is a family of 16 trim and trimless single, double, triple and quad LED gimbals, offering in excess of 1100 and 2200 lumen outputs. Each fitting has a deep recessed LED and snoot position, which is said to deliver maximum power with minimal glare, and has interchangeable lens facilities for variable beam angles.
www.acdclighting.co.uk
Time for change House of Fraser is working in partnership with Philips Lighting to explore new lighting solutions at its flagship store on London’s Oxford Street that enhance product displays and improve the customer experience, particularly in the fitting rooms. Research has shown that around 60 per cent of purchasing decisions for clothing are made in the fitting room, so Philips has introduced a new approach to the lighting in both the lingerie and general fitting rooms. Philips AmbiScene Occasions mirrors, which provide tuneable white light that can be adjusted by scene-setting controls, enables customers to easily select day, evening, by the pool and natural (daylight) lighting scenes. In addition, suspended square LED feature luminaires have been installed to provide indirect ceiling (cove) lighting and
the wall lights have been relocated and fitted with MASTER LED lamps. Phil Locker, head of design for store development at House of Fraser, comments: ‘Many of our stores have different heights, different surfaces and different reflective materials, so creating an environment that is consistent in its visual appearance is a major challenge. The benefit of working with Philips from the outset is that the integration between the location of the lighting and the positioning of the products help to inform how the customers interact with the space. The lighting is used as a tool for signposting, as well as creating the appropriate look and feel for different concessions and brands.’
www.philips.co.uk/lighting
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Directory
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world. Retail Supplier Directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co.
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Directory
Aluminium Fittings
Bespoke Display
Bespoke Display
Design Consultancies
RGB Products Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Aluminium Fittings
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
Bespoke Display
Bespoke Display
Design Consultancies
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
Bespoke Display
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Barcode Readers
Bespoke Display
Bespoke Display
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
CNC Routing
Display
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
Display
RGB Products Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
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Directory
Display
Display
Display - Digital
Furniture
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T: +44(0)113 265 0093 E: sales@concept-data.com W: www.concept-data.com S. www.twitter.com/GDProjects
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Display
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Display
Display
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
Display
Display
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
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Furniture
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
GDP designs, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia. T: +44 (0)1582 433 771 E: info@gdprojects.eu W: www.gdprojects.eu S. www.twitter.com/GDProjects
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
Display - Digital
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
EPOS
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
Finishes
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat
Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Directory
Interactive Displays
Lighting
POP/POS
Slatwall
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Wandsworth is the oldest independent manufacturer of electrical accessories in the UK. A truly British company, the majority of our products are sold throughout the world. Wandsworth’s traditional activities are the design and manufacture of superior metalfinished electrical wiring accessories.
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T, 01483 713 400 E. info@wandsworthgroup.com W. www.wandsworthgroup.com S. www.twitter.com/WandsworthGroup
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Interactive Displays
POP/POS
POP/POS
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
Slatwall
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
CDS began life in 2005 specialising in shopfitting. The offer now covers all aspects of Commercial interiors, Electrical, Mechanical and Manufacturing and Maintenance. CDS is now in a perfect position to cover the complete life cycle of your next project, whether that covers a single or multiple stores.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T: 0845 674 4420 E: info@cdsgroup.uk.com W: www.cdsgroup.uk.com S. www.twitter.com/CDSGroupLtd
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
Logistics
POP/POS
At Chequers, we provide a specialist fragile transportation and logistics solution, dedicated primarily to the retail visual merchandising, POP/POS display and shopfitting sectors.
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
T, 01757 707077 E. sales@chequerstransport.com W. www.chequerstransport.com
Lighting
Atrium, established 36 years ago, is the UK’s longest standing independent architectural lighting supplier. Flos, Ilti Luce, LTS and Modular have granted us full exclusivity for the UK and the Republic of Ireland. We specialise in the supply of high quality design-led technical and decorative luminaires to the commercial project market. T: +44 (0)20 7681 9933 E: sales@atrium.ltd.uk W: www.atrium.ltd.uk S. www.twitter.com/Atrium_ltd
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
POP/POS
POP/POS
Slatwall
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
POP Install
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
Our aim is simple: To provide GOLD STANDARD Installation and Merchandising of Display Equipment at competitive prices.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T: 0161 941 2239 E: mike.kirchin@plan2install.co.uk W: www.plan2install.co.uk
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Suspension System
Suspension systems - Simple installation, high carrying weights, automatic height locking device and progressive adjustment, compatible with existing covering and panelling.
T: 020 8446 0161 E: sales@walterlogan.com W: www.walterlogan.com
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Q&A
Ray Kelvin CBE is described as ‘the closest man to Ted’. The founder and CEO of British fashion brand Ted Baker opened his first store 25 years ago in Glasgow and today has more than 340 stores and concessions worldwide. From the very beginnings of the business in his front room, he has carefully managed the growth and development of the Ted Baker brand. Here, he talks style, attention to detail and why it’s better to expect the unexpected. RF. Firstly, happy 25th birthday to Ted Baker.
RF. How many stores does Ted now have in its estate?
RK. Thank you.
RK. Ted has 341 stores and concessions comprising 178 in the UK, 60 in Europe, 58 in the US and Canada, 40 in the Middle East and Asia and 5 in Australasia.
RF. So, who is Ted? RK. Ted has always been something of an enigma, travelling the globe, setting rather than following fashion, mixing business and pleasure, wherever the fancy has taken him. He is a pioneering fashion icon (not to mention an intrepid aviator, all-round sportsman and consort of Princesses and Hollywood beauties), the life, loves and adventures of the debonair Mr Baker stand testimony to a man whose ambition is to experience everything. RF. What is the key to the brand’s huge success? RK. Ted tries very hard to bring personality out in everything that he does – a fundamental measure of a brand’s success. He doesn’t want to be ordinary or like anybody else. From subtle embroidered details in the clothing to amusing notes on the packaging, everything that bears the Ted Baker name always offers absolute quality and that little bit more. It all comes down to his belief in making fashion, and life in general, fun. All of which creates an individual and quirky viewpoint on fashion and which keeps the customer coming back for more. RF. The company is continuing to develop its international presence. What are some of the biggest challenges in expanding overseas? RK. ‘British’ is a key part of Ted Baker’s brand identity around the world and as we enter new international markets, we are discovering that this offers clout and consumer desire. As such, we endeavour to underline our British personality as we grow, whilst continuing to learn more about our global customers and their different cultures. RF. Does the company have plans to open any further stores in the near future? RK. We will be opening new stores in Turkey and Abu Dhabi, together with a host of new and exciting developments on the cards in countries the Ted Baker brand already operates in. Ted is always striving to exceed expectations so it’s normally better to expect the unexpected!
RF. Each store has its own charm and uniqueness. Why is this important to Ted? RK. Each Ted store is tailored to reflect both Ted’s own style and the immediate surroundings. The design of each Ted Baker store is unique, with whimsical details inspired by the city in which each is located which sets us apart. All of our stores are quirky and infused with an irreverent sense of humour and meticulous attention to detail that is an extension of our product design. All of these components, in addition to the high level of customer service that our store teams provide, create what we call retail theatre and ensures a memorable experience. RF. Brand storytelling is used in retail to entertain and engage with consumers. What’s Ted’s story? RK. The Ted Baker brand started as a shirt specialist in Glasgow back in 1988. The original plan was to deliver outstanding quality, uniqueness, innovation and attention-to-detail both in terms of the clothes and the customer service. Ted started off in the retail business by trying to find alternative ways to build brand awareness including creative window displays, which create a talking point and viral/guerilla tactics which create a buzz. And since Ted has always preferred not to advertise, we are able to reinvest Ted’s passion and energies into his clothes, stores and – most importantly – his customers. RF. Tell us one thing we’d be surprised to learn about Ted. RK. Probably that he prefers to stay in the background because ‘Ted Baker’ is not about one individual. He’s a big believer in team performance and old-fashioned values. He believes good manners give you an advantage. When Ted Baker opened his first store in Glasgow 25 years ago, there was no budget to advertise so he worked tirelessly to create alternative ways to build brand awareness. Customers were offered a free shirt laundry service to ensure repeat visits, goldfish were given away and Ted’s Mum was always on hand to make sure everyone was treated like royalty… and excellent customer service is still at the heart of what makes Ted Baker tick. Read the interview in full at www.retail-focus.co.uk
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Award-Winning Designers and Makers of: Window Schemes • VM & Display • Shop-Fit & Interiors • Pop-Ups • Bespoke Lighting
w w w. p r o p s t u d i o s . c o . u k
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Blacks VM London 3rd Floor Studio, 2-8 Scrutton Street, London EC2A 4RT | Telephone +44 (0)20 7377 1776 | Email info@blacks-vm.com Blacks VM Factory Rudgate, Walton, Leeds LS23 7AT | Telephone +44 (0)1937 840 090