Retail Focus July / August 2019 - #109 by Retail Focus

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#109

July/August 2019

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COSMETIC SURGERY BOOTs, has opened a new flagship store in COVENT GARDEN, LONDON.

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contents

CONTENTS

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BOOTS

Covent Garden, London

Retail 21 Creative Awards 2019 6

Diary

09-11 News

17 Window Shopping

32 Boots 48-56 Products

Boots has opened its new 28,524 square foot format store in Covent Garden, London. The Brand new Beauty and Wellness halls will introduce exciting new brands, innovative experiences and access to expert advice. The new Beauty Hall will have over 300 brands including Fenty Beauty and Urban Decay, with advice on all the brands from the passionate and committed Boots Beauty Crew as well as Instagram points and two beauty studios. Covent Garden will also be home to Boots biggest ever wellness range, with 32 new brands including Beauty Kitchen and Equi. There will be a rehydration point for refilling water bottles and an Innocent bar for people to pick up snacks. In Pharmacy, there will be express pickup lanes, extra advice and consultation spaces and a warmer and friendlier waiting area with a great view over Covent Garden Market. Sebastian James, Managing Director, Boots UK and ROI said “Our new Covent Garden store starts a journey of reinventing Boots for the future. The store is full of exciting beauty brands, ideas for living well and services to help you get better, all with

17-18 Window shopping Inspiring window displays from around the globe.

26-27 Project Focus

Manolo Blahnik, Tokyo

26-27 Project Focus

JP Morgan Chase, NYC

32-33 Project Focus

Boots, Convent Garden, UK 32

www.retail-focus.co.uk

the great care that Boots colleagues give. We will learn what people love and want from this shop and this will help us shape a blueprint for our whole 2,500 store estate.” Boots worked with experience agency Dalziel & Pow on the new store which is home to Boots biggest ever wellness range. The launch includes 36 new brands and over 300 new lines, including sustainable toiletries, eco-friendly sanitary protection and CBD products. An ‘Innovation Studio’ will house cutting-edge health and fitness technology, including FitBit, with ecoconscious shoppers set to love the ‘Beauty Kitchen’ where they can refill their empties from this natural and sustainable brand. Knowing it is easier to find free WiFi on the high street than free drinking water, customers will be able to refill their water bottles at a Rehydration Station. Beauty at Boots has been transformed. Covent Garden will have exciting high street firsts in beauty including Josh Wood Colour Consultations and a La RochePosay skincare tool. The store will be home to exciting new brands like Fenty Beauty and Urban Decay, and a dedicated skincare zone with cutting edge brands like

Products and services for the retail industry.

Q&A

Roya Sullivan, Windows Director, Macys

35 Department Stores

diary

DIARY London Design Festival London, UK 14-22 September 2019 London Design Festival returns to the capital for its 17th year this September 2019 with an inspiring programme of events and installations across the city. This year also marks 11 years with the V&A as a collaborating partner and the official Festival hub. During the Festival, the worldâ&#x20AC;&#x2122;s leading museum of art, design and performance will once again play host to a series of specially-commissioned projects by internationally-renowned designers. L_D_F www.londondesignfestival.com

SURFACE AND MATERIALS NEC, UK 8-10 October 2019

MAPIC Cannes, France 13-15 November 2019

VM & DISPLAY AWARDS London, UK 21 November 2019

Surface & Materials will have an exclusive array of new product launches and creative ideas that will inspire designers and specifiers from all parts of the interiors and architectural industry.

Rethinking spaces and places! How can property owners build & reshape lifestyle destinations to suit the changing face of retail? This crucial question and the themes and issues it raises will be the key focus for MAPIC 2019.

Held annually in an iconic, Central London location, the Awards bring together the UKâ&#x20AC;&#x2122;s most influential creatives, retailers and suppliers in celebration of their considerable achievements for projects installed from 1st August to 31st of July each year.

UK_CW

www.ukconstructionweek.com

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VIEW THE WINNERS & HIGHLIGHTS VIDEO WWW.retail-focus.co.uk/awards #CRA2019 6

GIVING BRANDS A VOICE cdw+partners design and brand consultants

WE DEFINE AND CREATE CUSTOMER CENTRED BRAND EXPERIENCES FOR RETAIL. Want to know more?

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news

NEWS

Browns Announces Brook St Opening In the summer of 2020, Browns will open its doors to Browns Brook Street and mark its 50th anniversary, a momentous milestone for the heritage luxury retailer. The move cements Browns as a purveyor of experiential retail augmenting traditional notions within the luxury fashion landscape. Alongside Farfetch, who acquired the retailer in 2015 the flagship in Mayfair will pave the way for exciting retail concepts where customer experience is paramount and technology and the power of personal service are at its heart. Holli Rogers, CEO of Browns and CFO of Farfetch, says “it really is telling that we found this incredible location to be our new home as we also look to celebrate our 50th anniversary. It was important that we stayed in the heart of Mayfair bringing our clients on this exciting journey, whilst honouring the path we’ve been on and looking to the future of Browns as a pioneer of luxury multi-brand retail with a technology viewpoint. Being in one dedicated space, we are excited to be able to offer a vital and engaging customer experience that draws on the store of the future technology whilst also playing homage to the history and story of both the location and fundamentally Browns.”

Seven Dials unveils Pride ‘Street Party’ pop-up shop Chief Executive of Shaftesbury, Brian Bickell was celebrating the exclusive Pride pop-up store opening at 53a Neal Street, Seven Dials, alongside Alison Camps, Co-Chair of Pride in London. The ‘Street Party’ Pop-up store is in conjunction with Pride in London 2019 and Mary Portas ‘Queen of Shops’, and is open to the public until 12 July. 2019 marks the third year running in which a dedicated site has been donated by Shaftesbury, who hold significant ownership within Seven Dials and are longstanding partners of Pride in London. Brian Bickell, Chief Executive of Shaftesbury commented on the Seven Dials pop-up launch: “This dedicated Pride space is a welcome addition to Seven Dials, where the sense of community and equality is so strong. We’re delighted to once again partner with Pride in London and provide a hub for the significant Jubillee celebrations and conversations within the heart of the West End.”

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Flipping fun at intu Lakeside leisure development Adventure park operator Flip Out has opened a 30,000 sq ft attraction at intu Lakeside’s £72 million leisure development. It’s the latest leisure brand to open at intu Lakeside, following the recent opening of one of the largest Hollywood Bowl venues to date. Family entertainment centre Nickelodeon Adventure and Puttshack will follow later this year. The leisure development at intu Lakeside has also been selected by thriving food hall business Market Halls for its first out-of-town concept, The Hall. Other restaurants choosing intu Lakeside to launch include new brand Chiktopia, a start-up fried and grilled chicken restaurant making its debut this summer. Flip Out’s new adventure park features dozens of trampolines and several UK-first attractions. Attractions include a ninja tag game, obstacle course, battle beams, travellator, parkour stunt area, wipe out zones and the UK’s longest traverse climbing wall.

Rebecca Ryman, regional managing director of intu, said: “We’re pleased to welcome Flip Out as the latest leisure brand at intu Lakeside and we can’t wait for visitors to enjoy its unique offering of healthy fun for everyone “A number of exciting brands have either opened or will

Charity-toy vending company partners with Lidl GB CharityPodz, the company behind the UK’s first charity-toy vending machines, has announced a new partnership with Lidl GB after raising over £400,000 for UK charities. The fundraising business has sold more than 1.6 million toys from its vending machines in just 24 months, benefitting dozens of charities including Alder Hey, The Childrens Hospital Charity and the NSPCC. The CharityPodz machines have now been rolled out across more than 500 Lidl stores with the donations raised from the charity toy sales going towards the NSPCC’s work to keep children safe from abuse. With the specially designed machines, children can spend their pocket money and purchase a collectable toy. For every toy purchased, a donation is made to the retailer’s chosen charity. The charitable payment is credited directly into the relevant charity’s bank account, cutting out any admin or costs for the store’s staff.

soon open at intu Lakeside bringing new, compelling leisure experiences to what is already one of the country’s most popular shopping destinations. We want to put a smile on our customers’ faces while creating a buzz for our retailers”.

news

Converse Renew Canvas Pop-Up at Coal Drop’s Yard Converse has announced it is taking steps to make its trainers more sustainable, with the launch of Converse Renew. Seen Displays designed and produced the Renew pop-up which opened for one day only on Saturday, June 29. The space consisted of recycled

materials or ones that have the potential to be renewed. This included a mixture of wood from reclaimed timber yards, chip foam made from scrap multi-purpose foams, sourced pallets and recycled cardboard — all of which will have further life after the event.

Seven Dials celebrates 30th anniversary of Sundial Pillar

Seven Dials’ free one-day event, FESTIVAL 30, took place on Saturday 29 June to mark the 30thanniversary of the historic village’s focal Sundial Pillar. The seven interconnecting West End streets were pedestrianised for the day to allow for the celebrations, with an array of theatre, music and craft workshops on offer. Lawns installed around the Sundial Pillar saw visitors enjoying alfresco dining, while street performers and stilt-walking characters added an extra dimension of live entertainment. Regarded as one of London’s ‘great public ornaments’, the current Sundial was unveiled by Her Majesty Queen Beatrix of the Netherlands in 1989, replicating the original structure which was designed and constructed by an English stonemason in

#CRA2019 Finalists of the ‘Overall Store Collaboration’ category at this years’ Creative Retail Awards had the opportunity to see a 360º virtual version of their nominated retail store. Category sponsors C A Design Services (CADS) treated finalists to a 3D immersive tour of their shortlisted store design using ‘StoreView’, an interactive tool developed in-house by the retail specialist.

the 1690s. A range of Seven Dials retailers, including Miller Harris, Laura Lee, Benefit, Pierre Herméand Knomo took part in the event with in-store activations and special promotions, while a selection of the traders from the much-anticipated Seven Dials Market offered a delicious taste of what’s to come when the market opens its doors in September 2019. David Bieda, Chairman of The Seven Dials Trust, commented on the event: “The Sundial Pillar is a fundamental part of Seven Dials’ story, and its regeneration by the Trust in 1989 has helped to establish the area as the unique destination it is today. This one-day event perfectly captures the community spirit and special village atmosphere which the area is renowned for.”

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H.O.L. are a London based leading provider of Retail Design, Shop Fitting and Retailer Supplies. We provide a creative and effective retail display environment to engage your customers and enhance your brand.

INTRODUCING OUR NEW COLLECTION FARRINGDON LAUNCHED AT THE VM & DISPLAY SHOW We worked with one of the UKâ&#x20AC;&#x2122;s leading body language experts to create a range of mannequins that convey a contemporary attitude. The collection includes male, female, urban and plus size adults along with playful children. We invite you to book an appointment to view the full Farringdon collection at our London showroom

Find out more: Visit our NEW website at www.hol-group.com

news

NEWS FENDI launches pop-up café in Harrods FENDI has partnered with renowned luxury department store Harrods, to invite visitors to an exclusive emporium experience. Launching from July 1st, FENDI brings its signature craftsmanship, creativity and iconic spirt to Harrods, taking over the exhibition space and windows with a made-to-order Peekaboo Bar and a FENDI café pop-up. The FENDI CAFFE on the Fifth Floor of Harrods will be a two-month takeover for the Maison with a specially curated menu taking inspiration from Italy. LA-based visual artist Joshua Vides has transformed the space into his surreal style dubbed “Reality to Idea” covering objects to buildings in his unique black and white graphics. Think monochrome FF logoed walls, tables, menus, plates, cups and saucers. This unique artwork enriches the pop-up settings for the FENDI CAFFE.

Longo’s opens Canada’s first sustainable grocery store

W I N D OW S A N D I N S TO R E C R E AT I V E / S H O P F I T T I N G A N D F I X T U R E S / E V E N T S / C O N S U LTA N C Y /POP UPS/INTERIORS W W W. L U C KY F OX . U K . C O M

ELECTRIFY YOUR MANNEQUIN MAGNWALL GmbH is the first company in the world to have invented completely electrified display systems. GENESIS MANNEQUINS design and produce high-class and trend-leading shop window mannequins, busts and displays for the international fashion industry. Together we have developed the first electrified mannequins in the world. Advance your product display with the new generation of E-Mannequins which have programmable lights, LED displays and even sound components. Ask for your individual solution!

magnwall.com | genesis-display.com MAGNWALL_X_Genesis_Advertising.indd 1

29.05.2019 14:40:25

Fenwick Photography: Daniel Salemi

A gloriously bright and happy spring / summer window scheme that delivers a vintage English summer garden look and feel. Working with the VM team at Fenwick, Propability created shapes and bushes to be featured in this characteristically British window scheme across nine Fenwick stores. The juxtaposition of the topiary shapes alongside the floral patterns on the merchandise contrast beautifully with the hand painted graphic backdrop and floors to create a truly appealing visual treat. In total Propability created MDF shapes for 50 pyramid trees, 152 different square and rectangular shapes, four large arches and 19 smaller arches and used sister company Flourish Trading to supply the faux foliage which included approximately 10,000 panels of topiary, almost 350 moss pads and 100 topiary balls delivered across nine Fenwick stores.

John lewis & partners In a first for Chelsea in Bloom, Edinburgh Gin and John Lewis & Partners has unveiled a mesmerising gin-inspired flower display using a staggering 3,000 live blooms. A competitive floral art show, Chelsea in Bloom sees shop fronts around the borough transformed with eye-catching, open-air installations.

A natural fit for this yearâ&#x20AC;&#x2122;s theme of â&#x20AC;&#x2DC;under the seaâ&#x20AC;&#x2122;, Edinburgh Gin Seaside takes centre stage at Peter Jones; the first time the iconic store has participated in the competition.

See more window schemes at

www.retail-focus.co.uk/vm

MICHAEL KORS Michael Kors celebrates the 50th anniversary of Stonewall uprising as well as LGBT Pride Month with a new campaign in collaboration with Harlequin Design. The scheme was rolled out to 60 stores across the UK and Europe.

lululemon Designed to coincide with Pride month, the collaboration brings together the creative talents of retail designers, Lucky Fox and the Brighton-based illustrator, Jessica Sharville. Jessica’s illustrations work to not only celebrate the diversity of the LGBT+ community, but also highlight the moments of protest, activism and victories that have made Pride what it is today. Central to the artwork are the empowering and celebratory banners and signs, all inspired by the LGBT+ community that surrounds Jessica, as well as photography archives of Pride marches.

OASIS Rainbow coloured graffiti-style graphics, with the phrase ‘Love is Lovely’, fill the store’s windows. Elsewhere, vinyl hearts are applied to the pavement, leading customers into the store. Instore, mannequins armed with banners repeat the phase ‘Love is Lovely’, working as a reminder of the moments of protest, activism and victories that are being honoured in the jubilee year.

UNITY www.panachedisplay.co.uk info@panachedisplay.co.uk Panache Unity Ad 210x297mm_with_3mm_bleed.indd 1

14/06/2019 16:15

CRA2019

project focus

creative retail awards Creative Retail Awards crown the best in retail design and display

The Creative Retail Awards, organised by Shop and Display Equipment Association and Retail Focus, held at Londonâ&#x20AC;&#x2122;s newest super-club Proud Embankment on 6th June were once again an outstanding success. The Awards were attended by some of the most influential and creative minds from all around the world to celebrate the entire spectrum of retail design and display. The Creative Retail Awards have quickly become one of the most distinguished accolades within the retail industry. They recognise projects that have demonstrated the very highest level of innovation and excellence within retail. A panel of industry leaders and experts including senior staff from LEGO Group,

Hammerson plc, M. Worldwide, The Honest Brand and The Fashion Retail Academy were faced with the difficult decision of judging a winner within each discipline. These included innovative display product, technology, lighting, POP, store design, surfaces, visual merchandising and many more.` The eveningâ&#x20AC;&#x2122;s celebrations combined the perfect blend of networking with an informal party atmosphere that was enjoyed by the diverse retail and display community. The event encompassed a Prosecco reception, DJ, live band and eclectic, world-renowned performance artistes, including fire and aerial acts. >

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creative retail awards WINNERS 2019 Sustainable Display Sponsored by Kesslers

Innovative Display product Sponsored by SDEA

WINNER: Woolworths South Africa Magical Botanical Gifting Window – Plastic Waste In collaboration with: VM Central / Eassy Gifts NGO / WW In-house Agency

WINNER: MAGNWALL and Jades GMbH MAGNWALL & E-Mannequins In collaboration with: MAGNWALL & GENESIS-Display

POP/POS Concept Sponsored by Antalis WINNER: Clarins Clarins Angel Fruity Fair Fragrance Gift End In collaboration with: CSM Retail Seasonal or temp display Sponsored by H.O.L Group WINNER: PANDORA PANDORA Shine In collaboration with: YourStudio Lighting design Sponsored by Graphica Display Flannels Oxford Westgate In collaboration with: Fagerhult Lighting, Argent & EB Designs Limited Graphics & wayfinding Sponsored by Retail Focus

Technology Sponsored by 365 Retail WINNER: T.M Lewin & Sons Christmas In collaboration with: Harlequin Design Pop-up Store Sponsored by Unibox Olivia Burton Dream Garden In collaboration with: Backlash Store-in-store or concession Sponsored by Kesslers Primark Harry Potter In collaboration with: Stylo and Warner Bros Food/Beverage and Supermarket Design Sponsored by arken POP

Best overall store collaboration Sponsored by CA Design Services WINNER: Sports Direct International Sports Direct Flagship Thurrock In collaboration with: The One Off, Brinkworth, Fagerhult Lighting Retail Experience Sponsored by Imagine WINNER: Timberland Timberland Park at Bread and Butter In collaboration with: Green Room Design Store design of the year Sponsored by Lumens of London WINNER: Arçelik Arçelik Experience Centre In collaboration with: FITCH Student Award Sponsored by Morplan WINNER: Karolina Kulig Inspirational Person Award Sponsored by Barthelmess WINNER: Nathan Hicks Judges Choice Award

BM Supermercados Renedo de Piélagos Store In collaboration with: Kendu In-Store Visual Solutions Surfaces & finishes Sponsored by CSM Retail WINNER: Napapijri Shoreditch Concept Store In collaboration with: StudioXAG VM Scheme Sponsored by The VM & Display Show WINNER: Joseph Monochrome In collaboration with: Harlequin Design

WINNER: Uvesco Grupo BM Supermercados Renedo de Piélagos Store In collaboration with: Kendu In-Store Visual Solutions Best independent store Sponsored by CSM Retail WINNER: Leicester City Football Club Fan shop In collaboration with: Kesslers International

WINNER: PANDORA SHINE

CRA2019

VIEW THE WINNING PROJECTS, PHOTOS & HIGHLIGHTS VIDEO BY SCANNING THE CODE BELOW:

WINNER #CRA2019

RETAILâ&#x20AC;&#x2122;S DYNAMIC DISPLAY The new generation of dynamic LED displays that combines image & movement in an easy 3-step set-up. Add motion effects to printed visuals to enhance the in-store experience. Available only at Kendu

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Manolo Blahnik Omotesando, Tokyo

Manolo Blahnik has opened its new flagship in one the world’s most iconic retail areas, Omotesando Tokyo. The project is the latest in a 16-year working relationship between Nick Leith-Smith and Manolo Blahnik – a partnership responsible for over 60 stores globally. The store in Tokyo is one of the most highly anticipated retail openings of the year and brings the fashion label to the world-famous Tokyo district. Omotesando is as renowned for its star architecture as much as its international shopping. The store’s impressive double height

glass façade reveals a beautifully crafted shuttered concrete slab structure behind. Set across two separate floors the expansive 168 square meter space is organised with the women’s collection on the ground floor and men’s upstairs. The open galvanised steel slatted ceiling shows off the concrete and inner workings as a futuristic and crafted High Tech marvel. This is further expressed in the window shelving system, a custom-designed technical system of tension cables connect the ground to ceiling slab supporting aluminium shelves with integrated lighting.

The store is largely defined by gallery shoe display areas in materials such as shuttered concrete, brushed and polished stainless steel. A dramatic 6 metre long steel table acts as a dramatic display spine through the middle of the main entrance floor. The impression is a utilitarian and minimal interior providing a powerful backdrop for the intricate and colourful shoes. In stark contrast is the clinical serenity of the ‘retro-futuristic’ environment the trying on areas are defined as Bauhaus salons. These are created with deeply-

padded Gropius style chairs, vertical ribbed padded walls, and a rich multicoloured checkerboard carpet. Designed for comfort, this juxtaposition creates a members’ club feel in keeping with Manolo’s elegant living room aesthetic. Ascending the staircase to the men’s floor, the customer is faced with a dramatic gallery corridor, a contrasting polished steel wall on one side contrasts with a deep padded wall on the other. The distinctiveness of the shoes presented on brushed steel cylinder drums offers a dramatic contrast to the restrained reflective backdrop. The crescendo to this dramatic sequence of spaces is the men’s salon, a powerful semi-circular plan form facing the full height shop front. The geometry is enhanced by a semi-circular rug pattern and pendant lights that pinpoint 5 exquisite shoes elevated in the shop window. Adding a heightened sense of occasion to the customer experience, there is a place to safely place coats and bags; slippers available while browsing; discreet charging points and a carefully concealed whisky cabinet on the men’s floor.

ARCHITECTURAL DESIGN Designing and delivering innovative solutions for the built environment

INTERIORS Crafting space and experience, to suit the project needs.

TECHNICAL Our specialist knowledge and experience enables our clients to deliver big ideas, down to the finest detail.

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JPMorgan Chase Madison Avenue, New York City

Accenture has helped JPMorgan Chase & Co. design its new flagship retail store within its global headquarter campus in New York City. The new location at 390 Madison Avenue provides an integrated experience that combines digital concepts and technologies. The new physical location has open lounges, private offices and flexible spaces that can accommodate a variety of community events for different audiences. “Our flagship branches are meant to be experiential locations where the brand truly comes to life for our customers,” said John McGinley, Head of Real Estate, Chase Consumer Banking. “That can be through community events and conversations on financial health, or a place where we’ll show the latest technology, innovation and experiences before they’re introduced to the market.” Working alongside the JPMorgan Chase team and New York-based architect firm the Spector Group, Allen International, Accenture’s retail design and customer experience agency, helped create a >>>

project focus

differentiated design that delivers a unique experience and environment that is digital at its core. This enables customers to interact seamlessly with the bank through a combination of digital and physical channels, according to their preference. Paula O’Reilly, a managing director in Accenture’s Banking practice, said, “Consumers want financial services institutions to provide a high-touch, human experiences coupled with the latest digital tools. JPMorgan Chase’s new branch is a leading industry example of a nextgeneration experience that empowers front-line colleagues with technologies that enable a differentiated retail experience.”

See more images at www.retail-focus.co.uk

genesis-display.com

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BOOTS

Covent Garden, London

BYBI and Skyn Iceland. Due to the rise in popularity of masks Boots will be launching its first ever Mask Bar. A new beauty playground of trend zones, discovery areas and live demonstrations, will be crewed by brand agnostic Boots Beauty Specialists. Customers can then show off their new buys in a special Instagram zone. The new pharmacy area is a warmer and more inviting space and will also offer access to more convenient healthcare. The new Boots Free Online NHS Repeat Prescription Service offers an easier and quicker way for customers to pick up their

prescriptions and customers in Covent Garden will have the option of ‘express pick-up lanes’ and secure lockers. The store will also offer two of Boots newest pharmacy services – UTI Test & Treat which allows pharmacists to prescribe antibiotics without the need to see a doctor and the new Skin Scanning Service, a first of its kind in the UK to help people understand and treat skin conditions. Boots Opticians stylish new store will provide everything you need to take care of your eyes with a huge range of stylish frames from brands including Gucci,

Givenchy, Prada, Ray Ban & many more. Boots Opticians will also be launching Catch London, a new & exclusive brand from Tom Davies, loved by celebrities. There will be a limited edition range of 24 trend led frames specially curated for Boots Opticians customers. The team of in-store frame stylists have been trained in partnership with the London School of Styling. View more images and the video at: www.retail-focus.co.uk

arken-pop.com | +44 (0)1638 565656 | info@arken-pop.com

Department Stores

THE FALL AND RISE OF DEPARTMENT STORES Text: Adam Shilton - Detailed Retail

It’s raining in New York City, and tourists huddle under their umbrellas as they photograph the towering Vessel structure located at Hudson Yards, the City’s newest retail destination. Even against the grey Manhattan skyline, Thomas Heatherwick’s copper-clad Vessel has an ethereal quality that is both captivating and bemusing; a sculptural Escheresque puzzle brought to life in Manhattan’s redeveloped West Side. Despite the pouring rain, crowds of tourists diligently queue to enter the open structure and ascend the rain-soaked staircase. The energy and excitement is palpable and no matter how divided opinion may be surrounding the Vessel, it has clearly become an experience to be owned – and shared – regardless of the weather. This place has a pulse. Yet in the warm and dry surroundings of neighbouring Neiman Marcus, Hudson Yards’ anchor department store tenant, that energy and pulse is noticeably lacking. The opening of Neiman Marcus within Hudson Yards heralds a first for the luxury department store chain who’ve never previously operated an outpost within New York City. The announcement to plant their flag in the Big Apple came with the promise of delivering a world class retail experience to rival its established peers within the city. Yet despite the luxury brands (who are all in attendance), the curated selection of art (the store features original work by Lichtenstein and Matisse) and the store’s scale (17,500 sq metres), the retail “experience” is somewhat thin on the ground. Aside from a pocket of theatre provided by operator Atelier Notify who hand customise items on-site, New York’s Neiman Marcus certainly doesn’t redefine department store retail. Granted it’s a wet Wednesday afternoon, but where is the store’s beating heart? I decide I’d rather queue in the rain.

The Relevance Problem Department stores have been suffering from a relevance problem for years and these once lofty cathedrals of consumerism are seeing their congregations dwindle. As has been widely reported in the media, department stores have been hit by a combination of changing shopping habits, high running costs and (as with House of Fraser in the UK and Sears in the USA) years of underinvestment. However other key factors are also having an effect on the relevance of department stores in today’s retail landscape. For a start, brands no longer require an on-the-ground distribution network of stores in order to reach their customer. Previously, brands relied on department stores (and the wholesale model) to sell their products and, symbiotically, customers relied on department stores in order to access those products. Convenience and commodity for both brand and consumer all under one roof. Now however, post internet, brands no longer have to rely on department stores to gain access to their customer as the convenience and commodity of shopping has moved online. Secondly, fashion’s Spring Summer / Autumn Winter cycle as well as the pre-Christmas / New Year sales periods – crucial for department stores – are becoming increasingly obsolete as fashion brands “drop” collections and provide straight-to-consumer discounts all year round. Many department stores do not have the agility to cater for this faster-paced turnover, nor are they able to accommodate a consumer who has become increasingly fickle in their pursuit of newness. Thirdly, consumers are increasingly demanding greater levels of experience from a brand’s physical offerings as their >>>

Department Stores

expectations move away from simply buying things to the experience of buying those things. Historically, department stores – often focussed on shifting inventory – have placed too much importance on the practical, and not enough on the emotional aspects of the customer experience. Today’s consumer wants to be engaged in a genuine sense of discovery and the importance of how a space makes them feel is paramount.

Substance and Style Not all department stores are on life support however. Indeed, various pioneers in the market are facing these challenges head on. Selfridges’ flagship store in London – possibly one of the best examples of bricks and mortar retail in the world – continues to be a trailblazer for the potential of department stores. With a calendar of events and launches that infuse constant energy and newness into the store customers don’t just simply shop Selfridges, they live it. Their ‘Corner Shop’ pop-up has become a hosting space for super brands and artists to present capsule collections and limited editions only available in-store. Selfridges relationship with luxury players has seen them launch numerous exclusive collaborations, including their Radical Luxury campaign which saw brands including Louis Vuitton and BYREDO create unique installations that questioned our ideas of luxury. Selfridges also continue to in invest heavily in their stores with last year seeing the completion of Oxford Street’s accessories hall, one of the largest in the world. And in Trafford Manchester, the newly redesigned beauty hall features a wealth of customer focussed beauty services including a team of ‘Beauty Insiders’, experts unaffiliated with any particular brand that are on hand to provide impartial tailored advice. Across the English Channel, Galeries Lafayette is also championing a different style of department store retailing with its new Champs-Élysées store. The space designed by Danish architecture firm BIG (Bjarke Ingels Group) is radically different to the Boulevard Haussmann flagship, located less than two miles away, and features a unique mix of brands aimed at a younger fashion focussed customer. Cantilevered glazed “internal windows” overlook the central atrium space and juxtapose against the store’s original Art Deco features. That new-meets-old juxtaposition can also be seen through the store’s service offering as the 300 “personal stylists” utilise a “personal stylist 2.0” app to assist customers before, during and after their visit. These sales assistants were specifically selected to include trend and style experts as well as cultural

Images: Top - Galeries La-fayette Bottom - Galeries La-fayette, Teases Shanghai Previous Page - Hudsons Yard

influencers who provide a knowledgeable, yet informal, level of personalised service. The store also features digital “smart hangars” that track stock availability, allow customers to order their size, and then have garments waiting in the fitting room. By redefining customer service, the store experience and adding retail theatre, the Champs-Élysées store champions a sense of place and community above simply being a shopping space. Galeries Lafayette also continues to expand its store estate within the China market and opened its second outpost in April this year. The Shanghai store with its beautifully landscaped internal garden terraces was designed by London design studio HMKM and marks the beginning of an ambitious expansion plan for Galeries Lafayette, with ten additional store openings planned by 2025. In New York City, Showfields may be a newcomer to the scene, but unlike other department stores their assortment features only direct to consumer brands. Self-titled “The Most Interesting Store In The World”, the store curates a mix of art, homewear, fashion and beauty, which periodically changes meaning that on each visit the customer will discover something new. Showfields ethos is about showcasing physical retail in a digital world by fusing the best of online and offline. Many brands in-store have never had a physical space and Showfields provides a six-step process which assists with their concession’s design and construction. Guided by impartial sales assistants, customers ultimately get to interact with and trial products within the store and use tablets to explore additional items. If desired, customers can then use the tablets to purchase items which are shipped directly to the their home. This symbiotic relationship between offline experience and online convenience is something many major department store players could benefit from emulating. The simple fact of the matter is that department stores can no longer afford to be the ocean liners of retail as these once stately giants become increasingly out of date, their concept nostalgic and their purpose obsolete. Today, there are simply too many icebergs. The disruptive icebreakers of today are the department stores who are radically re-imaging the way in which they connect with their customers, they are the stores that have a pulse. They are the stores who offer experiences that are relevant and engaging and who embrace agility by honing their “fix and flex”; the balance between areas of the store that remain static and areas which adapt to accommodate constant newness. They are the stores who create spaces focussed on how they make the consumer feel through a genuine sense of discovery and are bravely innovative. Ultimately though, it will be those stores who are willing (and able) to face their relevance problem head on by championing the very best of physical retail, that will survive the fall – and rise – of department stores.

Adam Shilton

www.detailedretail.com

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Virtually V Vi rtually walk w around aro r und your ro y ur store yo r re Share rre before befo ef rre & after aft f er changes ft es in branding e bra r nding Cross team collaboration without costly visits to stores Explore E ore Expl r store re r formats re f forma ts & layouts layo y uts in a true to life yo f environment fe envi n ronm nvi r

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100% design 18-21 September 2019 London Olympia

100% Design announces show stopping brands and thought-provoking features as part of its 25th anniversary 2019 marks the 25th anniversary of 100% Design, The event is celebrating a quarter century of introducing some of the industry’s most influential designers, makers and producers. The 2019 show will present a stellar line-up of more than 400 exhibitors showcasing the latest products across furniture, lighting, textiles, glazing, surfaces, accessories and more. Striking installations, inspiring collaborations and innovative projects feature thought-provoking experiences and push the boundaries of design. One of the key areas of 100% Design is Design London – which for this year has beenvcarefully curated to include a selection of the world’s leading interior brands such as Arper,vBenchmark, Dare Studio, Boss Design and Antonio Lupi. Another addition for 2019 will be the brand new exhibition space, Detail London. Located within one of Olympia’s lavish Victorian reception rooms, Detail London will showcase the latest high-end contemporary soft furnishings and wall coverings from international design companies. Instagram has fundamentally changed the way most designers work. This social media platform is used to inspire, with many designers gaining huge followings for their work. Equally, designers are being increasingly briefed to design Instagrammable interiors. With this in mind, 100% Design has chosen seven designers working in interiors to create ‘inspiration kiosks’,selecting images from their personal Instagram that reflect their inspiration. The installation will highlight interior designers using Instagram to create spaces that connect and inspire people.

www.100percentdesign.co.uk Instagram: @100percentdesign Twitter: @designlondon

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RBEWC

Retail & Brand Experience confirms its commitment to the digitalisation of stores and brands

The director of the Retail & Brand Experience World Congress, Alba Batiste, stressed that “in this first edition we have been able to see the great interest in the transformation that brands and businesses must face at a key moment of change in the digital environment and in the way customers buy and consume”. In this sense, Batiste added that “the event has managed to place Barcelona as a benchmark and lever for the digital transformation of the retail sector”. During the three days of the event, 120 sessions were held around six themes (customer experience, omnichannel and digital, real estate sector, retail technologies, personalisation and new models and trends) and eight sectors

(fashion, mass consumption, department stores and shopping centres, beauty, electronics, online, furniture and banking). Standing out among the sessions that had the most follow-up among the visiting public were ones that addressed changes in the customer experience in the era of the big e-commerce operators; new retail formats in China; personalisation and the digital experience; the digital transformation among the big retailers; smart data; the future of food retail; omnichannel strategies; or new business models. In total, more than 210 speakers from leading companies such as Ikea, Purina Petcare, British Airways, Google, Carrefour, Hoff, Mvideo, Renova, Value Retail, Levi’s,

Via Emilia, El Corte InglĂŠs, Casa Ametller and Muji, among others, took part. As for the exhibition area, the technological applications from companies like Cisco, SAP, Accenture, Beabloo or Deloitte, such as interactive mirrors, smart labels, robots, cameras that detect products and recognise faces, or solutions that allow for the all types of data analysis, have raised great interest among visitors. Best Start-up Awards Likewise, start-ups have also played a leading role, with an exhibition area, an

auditorium and a conference area, which saw the participation of 64 newly created companies. The event has awarded the best emerging proposals with the â&#x20AC;&#x153;Next Awards. Oyper won in the disruptive technology category with an intelligent shopping assistant; Aura Vision, in digital initiative for a camera that detects the busiest areas of stores and the age range of visitors; and Localoo, the best digital brand, with an application that makes it possible to manage and enhance the web visibility and GPS of stores. Also, the routes through

certain Barcelona stores currently applying the new retail trends, which were organised by the trade fair over the three days, were very well received by visitors. The event closed its first edition with nearly 5,500 visitors. The second edition of the Retail & Brand Experience World Congress will take place in May 2020 at Fira de Barcelona. View more images and the video at: www.retail-focus.co.uk

The ideal security solution for all retailers All retailers, large and small, understand the importance of having a good security system in place. eCLIQÂŽ from leading security provider Mul-T-Lock is the perfect solution for all types of retail applications, from shopping centres and supermarkets to jewellers and duty-free outlets at airports.

Grant and remove access remotely The new and advanced eCLIQÂŽ technology allows retailers to both grant and remove access remotely. This includes the ability to schedule individual access permissions for each key, as well as to provide time-limited access. For retailers with complex access and security requirements this is ideal, as it allows tailored access for not only staff, but also delivery drivers and contractors. Plus, keys can be validated daily, weekly or monthly keeping them continuously secure.

Varied applications The available cylinders are also suitable for a number of different applications, from cabinets housing high value items to cold storage areas. In fact, just one key can access doors, cabinets, cupboards, elevators, machines, gates and many other locking devices. There is also a varied range of compatible padlocks available, some of which are designed for all weather conditions, making them ideal for applications such as perimeter gates.

If a key is lost or a member of staff leaves, access can also be revoked at the click of a button, which is particularly useful for retailers that suffer from a high staff turnover or employ seasonal staff for busier times of the year. This not only offers enhanced security but also significantly reduces whole life costing, as it removes the need to replace physical locks.

Typical applications include: A - Perimeter fencing B - Exterior and interior doors C - Display cabinets D - Food access points E - Securing access to data storage areas

Working on a modular system, eCLIQ® locks are quick and easy to install with no cabling required, offering an easyto-install and low maintenance solution for retailers. Not only is maintenance not required for up to 200,000 cycles, but key batteries are also fast and easy to replace once every 30,000 operations, at a nominal cost to the business, with no need for specialist tools.

B B B

C D

Audit trail capability eCLIQ’s audit trail capabilities also mean that business owners are provided with comprehensive data illustrating who accesses which lock and when; ideal for those who are concerned about staff shrinkage or those who want to determine who should have access to certain assets. The system can also be managed from anywhere in the world – at any time.

Better for business The safety and security of visitors and staff is paramount for any retailer, and in such a competitive industry the smooth running and ongoing service can be vital to its success and profitability. Mul-T-Lock’s eCLIQ® not only enhances security and mitigates risk, but also helps with business continuity.

To learn more about eCLIQ® technology and Mul-T-Lock’s expertise working alongside retailers, please call 01902 364200, email internalsales@mul-t-lock.co.uk or visit www.mul-t-lock.co.uk.

T: 01902 364200 E: enquiries@mul-t-lock.co.uk W: www.mul-t-lock.co.uk

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LONDON DESIGN FESTIVAL 14-22 September 2019 LONDON London Design Festival announces its 17th edition in the capital with a citywide celebration of design.

Find out more about #LDF19 at www.retail-focus.co.uk/upcoming-events

INSTITUTE OF PATENT INFRINGEMENT-CREDIT ANDY STAGG

London Design Festival returns to the capital for its 17th year this September 2019 with an inspiring programme of events and installations across the city. This year also marks 11 years with the V&A as a collaborating partner and the official Festival hub. During the Festival, the world’s leading museum of art, design and performance will once again play host to a series of speciallycommissioned projects by internationally-renowned designers. Initially established in 2003 by Sir John Sorrell and Ben Evans, London Design Festival is an annual citywide celebration that brings together a global community of designers, artists, architects and the creative industries with a vision to celebrate and promote London as the design capital of the world. Since its inception, London Design Festival has grown to encompass a broad range of activities, and attracts visitors from around the world: the 2018 Festival welcomed a record-breaking 588,000 direct visitors from over 75 countries generating almost 1 million visits. London Design Festival Director, Ben Evans says, “London has the biggest creative economy in the world, and design is a key part of it. London Design Festival celebrates and promotes London’s design excellence in a period when showcasing creativity is even more important.”

www.londondesignfestival.com Instagram: @l_d_f_official Twitter: @L_D_F

PLEASE FEED THE LIONS BY ES DEVLIN-CREDIT ED REEVE

Photo Credit: SLVHCS ‘Project Legacy’, New Orleans, USA © Sean Airhart/NBBJ

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SURFACES & MATERIALS 8-10 OCTOBER 2019 NEC, BIRMINGHAM, UK Surface & Materials will have an exclusive array of new product launches and creative ideas that will inspire designers and specifiers from all parts of the interiors and architectural industry. In its 5th year, UK Construction Week (UKCW) takes place on 8-10 October and brings together all stakeholders within the built environment across design, build and supply; promoting innovation, projects, learning and networking. From colour forecasts to bionic buildings; from cladding to coatings, panels to plumbing and flooring to finishes, there will be topics that anticipate all the major technological, cultural and societal trends. As an event dedicated to knowledge sharing, best practice, problem solving and product sourcing, it is the environment for the whole industry to discover, develop, discuss and do business; providing all the answers for how we build for our future. UKCW is FREE to attend and welcomes 650+ exhibitors, 35,000 visitors, over 300 expert speaker line-up and over 150 hours of CPD content. With a single registration, visitors can enter the co-located sections including: Build, Building Tech, Civils, Energy & HVAC, Surface & Materials, Timber and Grand Designs Live (free entry is for 9-10 October only) and newly launched Concrete Expo (8-9 October only). Find out more about UKCW at www.retail-focus.co.uk/upcoming-events

www.ukconstructionweek.com/surface-materials Twitter: @UK_CW

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flooring Tarkett Bridal retailer WED2B has selected luxury vinyl floor tiles from Tarkett. To further enhance the customer experience in the new WED2B store in Ashford, Kent, a combination of iD inspiration 70 Luxury Vinyl Tiles featuring brushed pine grey and brown tones was selected. The tiles are made to stay looking great — even in the face of high foot traffic. Treated with Tarkett’s Top Clean surface protection system, all the planks and tiles in this collection have the additional benefits of easy maintenance and a high resistance to scuffs, scratches and stains. The combination of a beautiful realistic wood effect pattern, with the high performance benefits, made Tarkett’s iD Inspiration 70 ideal for WED2B. T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK

Havwoods Havwoods has introduced six new plank designs to its popular Henley collection. A fashion-forward product with plenty of character, Henley is the ideal floorcovering for those who desire the texture of a reclaimed board, with the strength and durability of an engineered construction. Featuring a superiorquality European oak lamella, this high-performance plank offers a durable and long-lasting surface that also delivers on visual appeal. Henley presents a choice of over 30 distinctive designs and surface finishes to ensure a suitable fit for any design brief, from various oil applications, to smoked and hand-distressed effects. T. +44 (0)1524 737 000 E: info@havwoods.co.uk www.havwoods.co.uk Twitter: havwoods

Forbo Flooring Systems

Tarkett

Forbo Flooring Systems has launched its award winning Allura Fusion; a luxury vinyl tile (LVT) collection that uses innovative colouring techniques to create a fresh unique look, with no pattern repeats. The trend collection, which was recently decorated with the prestigious international Red Dot Design Award, features four plank and three tile designs, with every piece of the Allura Fusion range completely unique. No two planks or tiles are the same, resulting in an organic and truly individual aesthetic. This is made possible by the innovative manufacturing technique, which combines traditional printing methods with free-flowing, coloured PVC streams to produce the 0.7mm wear layer. The result is a flowing, expressive appearance, which is further heightened by the realistic wood embossing on the plank options.

Cementi Click is a new category of premium mineral tiles and planks from Tarkett, for architectural spaces. Manufactured from 95 per cent clay, cement’s main composite, Cementi Click boasts the look and feel of this raw modern material, thus embodying the timeless elegance of concrete art in architecture. The collection features a range of stone and graphical designs. Subtle marble, ethereal decors, and natural clay tone effects create a pure and refined architectural atmosphere for designers and architects looking to create inspirational spaces from mineral textures.

T. +44 (0)1773 744 121 E. info.flooring.uk@forbo.com www.forbo-flooring.co.uk/allurafusion Twitter: forboflooring

T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK

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MATERIALS & SURFACES Metalier Metalier Coatings are a sprayable liquid metal system that can make any substrate look like solid metal. They can be used instead of metallic paint, chrome spray finishes, powder coating, metal paint, chrome paint, sheet metal and Corten steel. The liquid metal coatings can be applied to any surface, even the unexpected ones, and are suitable for use both indoors and outside. The light-weight, real metal finish can be applied over complex surfaces. T. +64 9376 7099 E: mary@metaliercoatings.com www.metaliercoatings.com Instagram: metaliercoatings

Lawcris CompacMel Plus is an innovative and eco-friendly alternative to compact laminate, boasting a range of benefits that free the designer from the constraints of other materials. It is used a lot in changing rooms and staff rooms for lockers and furniture. As well as moisture resistance and excellent machinability, CompacMel Plus features a black core throughout, allowing creativity in both shapes and applications, without the need for edging. In 18 vibrant uni-colours and woodgrains, itâ&#x20AC;&#x2122;s easy to see why this range is so popular. Find the whole range on the Lawcris website â&#x20AC;&#x201D; www.lawcris.co.uk. T. +44 (0)113 217 7177 E: sales@lawcris.co.uk www.lawcris.co.uk Twitter: Lawcris1982

International Decorative Surfaces Available from this month from IDS, the new Elements3 collection is a 3mm mineral-based solid surface material that is easy to fabricate for the creation of high-end signature designs. Ideal for retail interior projects, Elements3 is suitable for both horizontal and vertical applications and can be cut, shaped, moulded, thermoformed and seamlessly jointed, offering unlimited design possibilities. In addition, an existing 12mm solid surface product can be colour matched creating an identical 3mm version at a fraction of the cost. The material can be used with standard woodworking tools to create countertops, cash and wrap desks, displays, furniture and has a myriad of other uses with sheet sizes of up to 4,100mm x 1,250mm available for added design flexibility. Elements3 copes easily with the demands of high traffic retail environments. T. 0845 603 7811 E. info@elements3.co.uk www.elements3.co.uk Twitter: SurfaceStyling

SileatherUK Introduced to the UK for the first time, Sileather is a pioneer in performance upholstery fabrics with the surface made of 100% silicone. Sileather redefines high performance fabrics through the best combination of leather texture and the superior advantages of silicone. The eco-friendly, sustainable, easy to clean, weatherproof, and highly durable performance fabrics can be used in numerous applications. T. +44 (0)1274 759 009 E: info@sileatheruk.com www.sileatheruk.com

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TECHNOLOGY NEC Display Solutions Europe NEC Display Solutions Europe has announced its partnership with the Royal Opera House (ROH) in London. As part of the Open Up project to promote more openness, availability and accessibility, NEC is providing several display and projection solutions to the venue in Covent Garden. NEC has worked alongside Intevi, the channel partner and solutions provider, and amongst the NEC solutions is a dramatic 28.5 sq m, 90 degree curved LED screen in the redeveloped entrance area, which opens out onto Covent Garden. T. +44 (0)870 120 1160 E: infomail@nec-displays.com www.nec-display-solutions.com Twitter: NEC_Display_EU

Posiflex Technology Posiflex Technology has launched the Paragon TK-3200 Series and the Stellar TK-2100 Series - interactive kiosks that are aimed at shaping the future of retail and hospitality industries, enabling brands to interact with consumers in new and innovative ways. Packed with functionality and convenience in an appealing design, the Paragon TK-3200 Series is a 32in interactive kiosk that is suited for retail stores, quick service and fast casual restaurants. The Stellar TK-2100 Series is a 21.5in modular kiosk that can be configured in countertop or floor-standing style, providing modular deployment options in the same standardised family. T. +886 2 2268 5577 E. sales@posiflex.com.tw www.posiflex.com

Futura Futura Retail Solutions is making GDPR compliance one step easier for users with a new data module designed for easy manipulation and editing of customer data en masse, ensuring speed and accuracy for customer data management. The new GDPR module extends the functionality of Futura4Data, a suite of time saving tools with a flexible user-friendly interface to import and export bulk data in Futura using files rather than manual data entry. With extensive data validation it helps to improve productivity and accuracy for otherwise time-consuming data entry and editing tasks. T. +44 (0)1189 841 925 E: sales@futurauk.com www.futura4retail.co.uk Twitter: Futura_retail

NEC Display Solutions Europe The latest MultiSync V Series from NEC Display Solutions Europe is a family of huge display surfaces designed to provide the most natural and realistic image rendition. The new â&#x20AC;&#x2DC;pixel-freeâ&#x20AC;&#x2122; displays are designed for digital signage in retail, entertainment, museums, meeting and conferencing, and industries such as manufacturing, engineering, leisure and hospitality, and many more. The V Series is available in three extraordinarily-large sizes: 75in, 86in and 98in. Users can take advantage of life-size digital canvases for all their advertising, presentation or signage needs, providing a crystal-clear and fully immersive experience. T. +44 (0)870 120 1160 E: infomail@nec-displays.com www.nec-display-solutions.com Twitter: NEC_Display_EU

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SELECTION Tormax A busy healthcare hub in the centre of Leicester, Yakub Chemist offers a community pharmacy as well as home care services. Ensuring all customers can access the facilities, the main entrance has recently benefit from a complete refurbishment. An accessible ramp combines a TORMAX automatic sliding door, giving clear and easy access from the street. Powered by the compact and unobtrusive TORMAX 2201 door operator, the sliding door will deliver reliable and continuous use, efficiently welcoming customers into the Chemist. Protecting their investment, Yakub Chemist has a service agreement with TORMAX. Through appropriately spaced maintenance checks, the automatic entrance will continue to run smoothly and safely for many years to come. The deliberately high torque motor that powers the TORMAX 2201 door operator is capable of driving a single leaf door weighing as much as 120kg, providing an impressive opening width of up to 2000mm. Quick and easy to install, thanks to a patented component fastening system, the TORMAX 2201 offers straightforward 2-key programming to allow door opening and closing speeds to be adjusted to match increases in foot traffic or changes in weather conditions. Measuring just 142mm x 100mm, the TORMAX 2201 operator is ideal for locations where space is tight.

T. +44 (0)1932 238040 E: sales@tormax.co.uk W: www.tormax.com

Havwood Havwoods has introduced seven new plank designs to its popular Henley collection. A fashion forward product with plenty of character, Henley is the ideal floor covering for those who desire a beautifully textured board, with all the strength and durability of an engineered construction. Featuring a superior quality European oak lamella, this high performance plank offers customers a durable and long-lasting surface that also delivers on visual appeal. T. +44 (0)1524 737 000 E. info@havwoods.co.uk www.havwoods.co.uk Twitter: havwoods

Polyflor Polyflor has announced the relaunch of two high design luxury vinyl tile collections within the renowned Expona brand family â&#x20AC;&#x201D; Expona Commercial PUR and Expona Simplay PUR. With a total of 75 exciting new designs added to these updated collections, the Expona Commercial luxury vinyl tile collection and the Expona Simplay range of loose lay luxury vinyl tiles are designed to bring style and robust performance to high traffic commercial interiors in the retail sector. The Expona Commercial range now features 80 inspiring wood, stone and abstract effect designs, 55 of which are new additions to the collection. Making it easier to create a striking design floor, the Expona Commercial range now features more out-of-the-box design floor options which are straightforward to install, including beautiful chevron and woodblock patterns. T. +44 (0)161 767 1111 E. info@polyflor.com www.polyflor.com Twitter: Polyflorltd

www.hacel.co.uk

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surfaces Polyflor Delivering a luxurious and bespoke design, Ark Interiors, were able to create a high-end bar and restaurant setting for staff and customers to enjoy at The Propeller Bar & Grill, Humberside Airport. Their objective, to provide a nostalgic 1960s aircraft impression in keeping with the history and location, was enhanced with the installation of Polyflor’s Affinity255 in the shades Dappled Oak, Flamed Chestnut and Seasoned Grey Oak. Affinity was the ideal choice for the project that combines nostalgic features with a contemporary finish. This beautifully engineered collection of high design luxury vinyl tiles is developed for heavy traffic environments and is an eclectic mix of authentically reproduced wood plank designs, incorporating contemporary and recycled timber patterns. The innovative 2mm gauge allows Affinity to be installed alongside 2mm vinyl sheet flooring, providing a seamless flooring solution that flows throughout any commercial installation. Fitted throughout the entrance, main restaurant and bar areas Affinity makes the perfect addition, ideal for heavy commercial interiors, the rustic and contemporary timber designs are ideal for the retail sector, developed and presented in a practical, resilient and hygienic product construction. T. +44 (0)161 767 1111 E. info@polyflor.com www.polyflor.com Twitter: Polyflorltd

Armourcoat Decorative specialists Armourcoat have provided the finishing touches to The Soak, a new bar and restaurant next to London’s Victoria Station with an all-day menu that is built around signature soaked flavours through fermenting, pickling, brining and steeping techniques. Armourcoat’s Koncrete polished plaster finish is used to great effect on the bar front with recessed logo. Koncrete is an urban range of polished plaster colours and finishes designed for contemporary projects. The range offers a wealth of design options to achieve a distinctive modern look including distressed effects or recessed ‘shutter’ markings. Outside the building, Armourcoat PPX has been used to repeat the restaurant logo design. PPX is a low maintenance, durable external limestone render system that can create stunning honed and textured stone like finishes for both new build and renovation projects. T. +44 (0) 1732 460668 E. sales@armourcoat.co.uk. www.armourcoat.com Twitter: @armourcoat

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LIGHTING Megaman Megaman has launched its patented Dual Beam Technology (DBT). Incorporated in a selected range of products, the innovative technology offers a flexible choice of beam angles that can be changed easily on site. This latest intelligent innovation from Megaman will also enable wholesalers to rationalise stock. DBT is currently available with Megaman’s PAR16 Dimmable 5.5W LEDs, in colour temperatures of 2,800K or 4,000K, and also with the 24W MARCO MIDI integrated LED white tracklight, available in 3,000K and 4,000K. All LEDs with DBT have a narrow and a wide flood setting, catering for any lighting plan and changeable at a moments notice. The PAR16 LEDs have beam angle options of 24° on the narrow flood setting and 35° on the wider beam angle. T. +44 (0)1707 386 000 E: sales@megamanuk.com www.megamanuk.com Twitter: MegamanUKLtd

Flos Gaku by Nendo is the latest addition to the Flos portfolio. Gaku is a frame (this is the meaning of ‘gaku’ in Japanese) hosting and interacting with lamps and a variety of matching objects, which is conceived as something inbetween accessories and furniture. An adjustable-height pendant lamp hangs down inside a frame, while a wireless version features inductive charging functionality to power a luminescent lamp. Normally laying on the charging dock, the lamp can be moved around freely when lighting is needed elsewhere. T. +39 03024381 E. info@flos.com www.flos.com Twitter: FlosWorldwide

Reggiani UK

iGuzzini

A wide range of luminaires from Reggiani have been installed in the new Jaguar Land Rover showroom and servicing centre in Slough, Berkshire. Both Jaguar and Land Rover occupy their own showroom space within the new facility with both areas utilising Reggiani’s soft recessed Yori L linear fittings to provide the desired uniform ambient lighting. All vehicles are highlighted by two suspended linear Mood fittings with a brighter and cooler colour temperature of 4,000K. Fittings are positioned at an equidistant 1.4m from the centre of every vehicle to ensure an efficient scheme with no shaded areas.

The newest addition to Belfast’s growing City Quays development is the AC Marriott Hotel, designed by Mark Higgins with the interior design by Karen Crookes, both of Robinson Patterson Partnership. The designers worked closely with Chroma Lighting — iGuzzini’s partner in Northern Ireland — to make lighting a key feature of the project; extensive use of the iGuzzini Laser Blade and System 53 ensures that the light is effective yet discreet, while the use of concealed Underscore LED strips helps reveal the architectural details and interior finishes without drawing attention to the luminaires. Externally, the public spaces around the hotel are illuminated using a combination of iGuzzini Wow outdoor luminaires, which have been adopted throughout the project, and small Woody projectors mounted on bespoke columns which illuminate the open areas. As with the interior, concealed Underscore InOut is used to give shape to the landscape details.

T. +44 (0)20 8236 3000 E.reggiani@reggiani.co.uk www.reggiani.net Twitter: reggianilight

T. +44 (0)1483 468 000 E. info.uk@iguzzini.com www.iguzzini.com Twitter: iGuzziniUK

insight

contemporary yet timeless Umdasch shows excellence in Store Making at Harrods Men´s International Designer Room 1 After a successful opening of the Roastery & Bake Hall and Fine Wines & Spirits Room, which was part of the biggest redesign of the historic Food Halls in the last 30 years, umdasch was commissioned to work in collaboration with David Collins Studio to revamp the Men´s International Designer Room 1 of the Menswear section in the store.

Revamping Tradition In response to an increase in customer demand and ground breaking innovations within the sector, Harrods plans to invest in an exciting redevelopment of the Menswear. David Collins Studio drew up a spectacular design concept, in-keeping with the historical aspects of the building and worked together with umdasch to pull off a successful concept implementation in the Men´s International Designer Room 1. umdasch provided the services of engineering drawing, manufacturing of the furniture, delivery and installation, just a few of the many services that umdasch offers.

The Family Business Both Harrods and umdasch share a history of family business and a focus on quality goods, an appreciation of great

Image Copyright: Ben Anders @ One Represents

craftsmanship and brilliant service. Representing for umdasch in Harrods, our Sales Director based in the UK Simon Wait, says umdasch are focused on the fine details of the concept. He stated: “To create the required atmosphere, ambient and task lighting was installed, drawing the eye to spaces of interest. Top classcmaterials were used including beautiful oak, brass and specialist glass, again mixing the traditional and luxury into one.“

lightness. These colours feel luxurious, classic and homely and contrast beautifully the monochromatic checkerboard walkways in grey and white marble. In the walkways, black Nero Marquina marble frames the entryways to each brand boutique. Interior window displays made from walnut wood line the walkways and mannequins stand in the windows on stern dark marble plinths surrounded by specially designed task lighting, all implemented by umdasch.

Design Specifics

A Job Well Done

“The concept is developed around a radial model, at the centre of which is a 2.1m chandelier in alabaster and brass finished with a fretwork detail, which continues as a framing detail throughout the space” states David Collins Studio. The magnificent chandelier echoes the intricate designs of the ceilings you´ll find throughout the Knightsbridge store. Further layering of materials are in the finishing of the central forum, with walnut, bubble glass, nickel and lined with navy suede. Circular vitrines and gondolas are mid-century in reference and are design as open as possible to create a sense of

“The excellent cooperation of all participants is characterised by an impressive result. A further milestone was reached during the conversion work to preserve the Victorian character of Harrods’s noble department store and to give it a contemporary yet timeless appearance.” Roman Fussthaler, Managing Director umdasch Premium Retail.

For more information visit www.umdasch.com

A first-class understanding of the market and a comprehensive focus on the needs of our customers make us your trusted partner for sophisticated Retail Environments. umdasch Store Makers United Kingdom Ltd. 4 The Gallery, 54 Marston Street 0X4 1LF Oxford T +44 18 65 20 78 00 uk@umdasch.com

MAKE AN IMPRESSION With our super range of Flooring. Featuring high performing products that offer an unmatched level of performance, longevity and quality.

Call us now to find out more on 01985 218994 or visit www.jaymart.co.uk Jaymart Rubber & Plastics Ltd.

Roman Way, Crusader Park, Warminster, Wiltshire, BA12 8SP

Mats and Floors

@retailfocus

Advert 86mm wide x 127mm deep 10-05-2017

Dragon Display Systems

Plan. Design. Build.

Designed and Manufactured in the UK

Manufacturers of merchandising systems, especially for clothing-related retailers, including bespoke production.

Colour is no obstacle. www.dragondisplay.co.uk Visit lawcris.co.uk for all your decorative panel products.

Display Systems Ltd

Tel 01952 290055 â&#x20AC;˘ Fax: 01952 290056 â&#x20AC;˘ sales@dragondisplay.co.uk

directory

DIREcTORIES

www.retail-focus.co.uk/directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UKâ&#x20AC;&#x2122;s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co

directory

Aluminium Fittings

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: sales@diasystems.co.uk W: www.diagroup.co.uk S. www.twitter.com/DesignsinAlumin

Aluminium Fittings

Bespoke Display

Design Consultancies

Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.

Kendu is a European company with over 18 years of experience in pioneering in-store visual solutions for retailers. We design, manage and manufacture in-house to guarantee the best results. Visit our new office and showroom in Hackney Wick, London.

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc

Bespoke Display

T: +44 (0)20 373 55 258 E: info@kendu.com W: www.kendu.com S: www.twitter.com/kenduinstore

Bespoke Display

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

Design Consultancies

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.

T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat

T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown

T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com

T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com

Audio Visual Integration

Anna Valley looks to help guide clients with their audio visual decision making by offering high end impartial advice and help manoeuvre them through the current “minefield” of different technology and services available to them. This process then enables them to have a clear vision of what they are actually striving to achieve within the budget available to them and then provides a full range of services in the delivery of that vision.

Bespoke Display

Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.

Brochure Holders

Design Consultancies

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com

T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual

T: +44 (0)208 941 1000 E: nick.shaw@annavalley.co.uk W: www.annavalley.co.uk/avintegration

T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1

Balloons & Bunting

Bespoke Display

Climate Control

Display

No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide

JPMA is a worldwide leader in designing and manufacturing high-quality store fixtures and visual elements made of wood, metal and acrylic. We make everything all under the one roof and offer designs and finishes not available anywhere else in the industry.

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.

T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com

T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123

T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com

T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com

directory

Display

Focused on our customer’s unique needs, with expert knowledge of the procurement market, and a firm grip on the entire visual merchandising supply chain, we are specialists in designing and delivering complex point of sale projects.

T +49 (0) 911 97 13 389 E: info-uk@barthelmess.com W: www.barthelmess.com

Display

Display - DIGITAL

FURNITURE

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com

T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays

T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative

Display

Display - DIGITAL

FURNITURE

Durable have been one of Europe’s largest business supplies manufacturers for almost 100 years. We’re pioneers in developing and producing innovative solutions designed for retail from literature displays and POS to signage and display solutions.

We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative

T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech

T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo

T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk

Display

We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.

T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ

Display

EPOS

GRAPHICS

Providing Scotland’s signage, exhibition displays, digitally printed wallpapers, LED flex faces, light boxes and window graphics. Located in the centre of Scotland we are ideally situated to cover your requirements throughout Scotland. We can offer huge savings with an excellent, professional and prompt service

Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.

Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.

T: 0131 337 1237 E: info@specializedsigns.co.uk W: www.specializedsigns.co.uk FB: Specialized-Signs

T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd

Display

Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.

Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.

Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.

T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop

T, 01376 295 016 E. sales@txframe.co.uk W. www.txframe.co.uk

T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat

Finishes

T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet

GRAPHICS

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo

directory

interactive displays

MANNEQUINS

pop/pos

Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays

T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_

T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign

T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk

LED LIGHTING

pop/pos

Addlux supplies high-tech LED lighting and display technologies for the retail sector, including the largest, thinnest and most cost-effective light sheet on the market today. Fast turnaround of deliveries and prototypes at competitive prices.

Harrison Products provide one the largest ranges of POS and Display componentry in the UK. We are able to supply off the shelf and customised products to suit your project. We pride ourselves on our industry leading service and super quick delivery options.

T: 0333 800 1828 E: info@addlux.com W: www.addlux.com S. www.twitter.com/addlux

T: +44 (0)1451 830083 E: sales@harrisonproducts.net W harrisonproducts.net

signage

pop up

GENESIS MANNEQUINS design and produce high-class and trend-lead shop window mannequins, busts and displays for the international fashion industry. Additionally we offer style, trend and product consultation as well as a comprehensive after-sales service.

T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1

T: +49 (0) 5752 1803 0 E: info@genesis-display.com W: www.genesis-display.com S: www.twitter.com/GenesisDisplay

Literature Display

pop/pos

Retail Consultancy

GBL Associates are experts in the point of sale and retail display industry. We pride ourselves in the ability to expand in a competitive and challenging climate by offering both quality and value in the service and products we provide.

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.

T. 01376 519124 E. sales@gbl-associates.com W. www.gbl-associates.com S. www.twitter.com/gblassociates

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_

T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com

Maintenance

T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123

pop/pos

We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.

T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ

slatwall

VM TOOLS AND TRAINING

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

Q&A

ROYA SULLIVAN After leaving grad school approximately 20 years ago, Roya Sullivan joined Macy’s as a scenic painter working for Linda Fargo. After about 1 year she left and worked for a number of top retailers including Bloomingdales and Ralph Lauren. Roughly five more years passed before Roya found herself back at the store she has always loved, Macy’s only this time in the position of Window Selector and progressing to her current position of National Window Director. Here, she talks challenges, inspirations, collaborations and what’s on the cards for 2019.

RF. Where do you go for inspiration?

RF. What is a typical workday in the life of Roya Sullivan?

RF. What about other stores?

RS. Well, a typical workday starts with my office at Harold Square, which is our largest store, it is our flagship. I will begin the day by walking the windows making sure everything looks good before I mosey of to me office. We have 200 stores that have windows, so I can’t see them in person every time, but there is a lot of work that gets done through FaceTime interacting with people on email enabling me to check on the other stores. That’s just the beginning of the day. The midday starts designing meetings, budget meetings, then from there planning for the next window changes.

RS. Yes, 100%. I would have to say the French department stores are my favourite, Le Bon Marche and Galeries Lafayette. I feel that these stores, even though they have a traditional aspect to them, they’re still doing a lot of good stuff where, especially Le Bon Marche they connect with their ad campaign, The in shop entrance, they usually have a shop right at the entrance. The character that is in this shop is in the window, it’s on their bags, it’s everywhere in their ad campaign and I really like that. I think that is the way to go to have a full experience in a department store.

RF. What challenges do you face as National Window Director at Macy’s?

RF. What plans do you have for the year ahead?

RS. Well I wish I had an unlimited budget, but other than that I think it is not being able to be at every window installation because of there being 200 stores of which 8 are classed as flag windows comprising of 18 to 24 windows each. RF. Do you have a favourite installation? RS. I would say my favourite is, of course, always the holiday windows, but in the past five years one of my real favourites happened to not be a holiday window. It was put in prior to the holidays for trolls based upon the movie. What was great about that installation was that it was all encompassing. It was an ad campaign, it was a bag that people carried in the store plus there was a huge bag outside the building that says “The largest department store in the world”. We were able to change that bag and alter the reflection of it and add characters inside the bag, so it really was an all encompassing marketing campaign which I loved.

RS. I think anyone who’s doing windows. Or any type of display now, is definitely looking at a lot of social media. Instagramming, blogs, online magazines, not necessarily visiting stores as much. I personally really like looking at artists, especially outdoor artists, installation artists. Jeff Coons does a lot of cool stuff outside in squares, or creating an experience moment. I like to look at what is grabbing the attention of the consumer today.

RS. We finished flower show, which we call our mini- Christmas. This was installed in three stores. It takes a whole year to do the full Christmas planning so this is still ongoing. We start building Christmas around June or July so that is what I am focused on, together with seasonal changes throughout the year like Mother’s Day, summer, back to school, fall, and all before Christmas.

WATCH THE FULL INTERVIEW AT www.retail-focus.co.uk

CSMRetail.com

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