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Features Regulars Making a comeback
French fashion house Paco Rabanne has returned to the retail scene after a 14-year absence with a new store in Paris, designed in collaboration with Belgian architects Office KGDVS.
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Technology supplement
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63 Retail Design Expo
Sustainable design
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Leader Diary
Opinion
Top of the POPS
The stores of the future will be diverse, dwellable spaces for learning, inspiration and socialising, believes Laura Lutz, creative strategist at Dalziel & Pow.
Karl McKeever
68-75 Products
19-20 Window shopping Inspiring window displays from around the globe.
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Is it moving day for the urban retailer?
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Q&A
Liz Silvester, head of visual identity at Liberty London, talks trends, collaborations and plans for the year ahead.
Paco Rabanne: O2: Centra
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13-16 News
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26-33 Project Focus
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76 Focus on: Props
Products and services for the retail industry.
www.retail-focus.co.uk
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February ‘16 Consumer spending increased solidly in December, rounding off 2015 as the second strongest year since 2008, according to figures from payments group Visa Europe. But, while online spend showed robust growth, the data suggests that high street spending remained broadly flat. With consumers increasingly shopping via their smartphones, tablets and computers, the role of the store is fundamentally changing. In this month’s opinion article, Laura Lutz of design agency Dalziel & Pow explains why she believes the stores of the future will be diverse, dwellable spaces for learning, inspiration and socialising (page 59). Incidentally, the London-based design agency has recently completed a new store concept for O2 that is designed to revolutionise the look and feel of a traditional mobile phone shop, as well as provide a destination for people to learn about the latest technology. Read about the new versatile design in this month’s Project Focus (pages 29-30). Unsurprisingly, technology is driving major changes in consumer shopper behaviour and retailers need to adapt to survive. One technology trend that is set to make waves this year is augmented reality, as it presents retailers with the opportunity to provide engaging in-store experiences. In our special Technology supplement, we highlight three trends set to transform the retail landscape in 2016 (page 43). We also preview next month’s Retail Business Technology Expo, taking place at Olympia London, alongside Retail Design Expo (pages 45-47). Hopefully we’ll see you there!
Gemma Balmford Editor
Managing Editor
Display Sales
Gemma Balmford e. gemma@retailfocus.co t. +44 (0)7908 895 906
Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405
Editor
Production & Web
Lyndsey Dennis e. lyndsey@retailfocus.co t. +44 (0)7500 138 810
Terry Clark e. terry@retailfocus.co t. +44 (0)845 680 7405
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system or transmitted in any form without permission. Please address all enquiries to the editor at the above address. The opinions expressed in Retail Focus are the views of the writer and do not necessarily reflect the views and opinions of the publisher. Every effort has been made to ensure accuracy of the information contained in these pages. We will assume permission to publish any unsolicited material unless otherwise stated. ©Retail Focus Promotions Ltd 2015.
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diary
Retail Digital Signage Expo Olympia, London 9-10 March 2016 Retail Design Expo and Retail Business Technology Expo are embracing the booming digital signage market by welcoming a new addition alongside the 2015 shows — Retail Digital Signage Expo. Specialists in the field will come together under one roof at the largest gathering of retailers, brand owners, agencies, designers and more. Exhibitors will include screen manufacturers, integrators, software providers, content creators, media players, kiosks and related specialised technologies. In addition to the wide range of exhibitors, the topic of digital signage will be widely addressed in both the Retail Design Expo and RBTE conference programmes across the two days.
www.retaildigitalsignageexpo.com
Retail Design Expo Olympia, London 9-10 March 2016
Retail Business Technology Expo Olympia, London 9-10 March 2016
GlobalShop Mandalay Bay, Las Vegas 23-25 March 2016
Retail Design Expo returns for its second year at double the size. RDE is a must-attend event for retailers, designers, marketers, visual merchandisers, architects and shopfitters wanting to find new ideas or suppliers, benchmark their existing practices, learn from expert speakers and find out what lies ahead from leading trendsetters in the industry.
RBTE offers retail, hospitality, travel, entertainment/leisure operators and etailers the ideal opportunity to keep up to date with the latest solutions. Visitors can take advantage of the strategic and tactical advice that will be available to help them and is relevant for all members of the team responsible for taking or influencing purchasing decisions.
The annual GlobalShop show for retail design and shopper marketing features a comprehensive array of store fixture companies and in-store solutions. Spread over five pavilions, visitors can gain fresh ideas and knowledge of innovative solutions to optimise the retail environment and take advantage of new conference speakers and content.
RtlDesignExpo
www.retaildesignexpo.com
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rbtexpo
www.retailbusinesstechnologyexpo.com
GlobalShopShow
www.globalshop.org
Retail transformations ‘over-night’
At Novograf we understand the value of time. That’s why we have developed our own range of long-lasting, quick-install surface & graphic products and rapid installation capabilities. We create and install solutions for almost every area of the retail environment from walls, columns, counters and checkouts through to murals, signage, window graphics, even ATM surrounds and restrooms. Rapid simultaneous national rollouts Novograf’s unique products, combined with our efficient manufacturing and installation teams, enabled us to undertake 5,000 rollout site visits in 2015 (that’s an average of 1,369 every 100 days!). We’d love to hear from you. Call 01355 900100 or emal hello@novograf.co.uk
Let’s talk about how easily we can deliver rapid retail transformations for you. Contact us today on 01355 900100 or visit on Stand P7 at the Expo.
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Europe’s leading annual event for innovation and inspiration in RETAIL DESIGN, MARKETING, VISUAL MERCHANDISING & SHOPFITTING from around the world. 250+ Exhibitors | 75+ FREE Marketing, Branding and Design Conference Sessions NEW Shopper Marketing Conference | NEW Retail Digital Signage Expo VM Workshop | Designer Pavilion | Trends Experts ALL UNDER ONE ROOF! Unparalleled speaker line-up including:
Giovanni Flore, Global Digital Signage Project Manager, Benetton
Guy Smith, Head of Design, Arcadia
Guy Cheston, Media Sales Director, Harrods
Bridget Lea, General Manager Stores, O2
Don’t miss out! Free registration now open at www.retaildesignexpo.com
Andy Turnbull, Global Creative Principle, New Look
Phil Whittle, Head of Store Operations, Schuh
Eli Petricka, Director Brand Experience, The North Face
Andy Dowling, Global Point of Sale Operations Manager, F&F Clothing, Tesco
“So glad I came along. This will be a must every year for me from now on. A one stop shop for all things retail related with a wealth of suppliers and contacts to be found! Being in a creative role, it’s important to stay up to date with the latest innovations and materials, this is the place to do that. Make sure you book out a whole day, you won’t regret it!” Laura Warden-Brown, Creative Project Coordinator, Warehouse
Supported by:
RIBA
(Royal Institutes of British Architects)
RDE2016_RetailFocus_December2015_210x297.indd 1
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news
Lumiere London Festival takes over the capital The city of London was taken over by the Lumiere London Festival in January. The festival was developed by creative producers Artichoke and supported by the Mayor of London. The free event reimagined London’s urban landscape and architecture in 30 artworks across four main areas: King’s Cross; Mayfair and Grosvenor Square; Piccadilly, Regent Street, Leicester Square and St James’s; and Trafalgar
Square and Westminster. Lumiere London’s aim was to attract Londoners and tourists alike into the heart of the capital during what is traditionally one of the quieter months of the year. Festival visitors were encouraged to explore the dazzling nighttime gallery on foot, following a map and discovering parts of the capital for the first time, and seeing familiar sights in a new light.
LUSH opens Gorilla Gallery scented installation Following the success of the Scented Cinema, LUSH Gorilla Gallery has unveiled a new scented installation in the basement of the Oxford Street store, based around two LUSH perfumes: ‘Sun’ and ‘The Smell of Freedom’. The space is split into two room
installations, centred around each scent. ‘Sun’ is inspired by LUSH founder Mark Constantine’s stateside road trip. Listening to the soothing harmonies of Simon & Garfunkel on the New Jersey Turnpike, Constantine had a vision of the sun as a
Photographer: Stuart Weatherley www.flickr.com/photos/stuartw81
big glowing orange on a lollipop stick. This vision was translated into the fun scent, bursting with tangerine, spiced woods and vibrant citrus notes. For the installation, the starry night sky of the drive-in cinema is transformed into a beautiful hand-painted sunset, filling the room with a sense of warmth and longings for summer. ‘The Smell of Freedom’ - The Protest Perfume is made up of three parts and is based on Simon Constantine’s (head perfumer and ethical buyer at Lush) experiences of meeting three survivors of hardship and campaigning for their release. The entrance to the space is through a dark tunnel with prison bars and emotive words from the told accounts of the survivors dripping down the walls. At the exit, the hostile surroundings give way to a light, airy space filled with scented clouds and bright white neon light, evoking feelings of freedom after being trapped and incarcerated. ‘The Smell of Freedom’ perfume is emitted in this space to connect the senses. The installations were created in collaboration with StudioXAG.
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news
John Lewis enters Middle East with largest international shop-in-shop John Lewis has announced plans to open an international shop-in-shop in Dubai in spring 2017. The 1,393 sq m space will be the retailer’s largest overseas shop-in-shop to date and will open in the new flagship Robinsons department store in Dubai Festival City Mall, both of which are part of Al-Futtaim. John Lewis has also committed to doubling the product assortment on offer at the store compared to its existing international collaborations. New items for customers in Dubai will include the retailer’s own furniture brand, cookware, textiles, glassware and nursery products, as well as bed, bath, living and gifting assortments. The look and feel of the new shop-in-shop will be designed by John Lewis’s in-house store design team in collaboration with
Al-Futtaim and Robinsons. John Lewis has also announced plans to further extend its partnership with Robinsons in Malaysia by opening a 60 sq m shop-in-shop at its Kuala Lumpur store in March 2016. The retailer already has 14 shop-in-shops across Singapore and the Philippines, seven in South Korea, and last year announced plans to open a further seven in the Netherlands throughout 2016 and 2017. Dubai Festival City Mall will be Robinsons’ first department store location in the UAE, and at almost 16,722 sq m will be the largest department store in the region once complete. John Lewis will be the flagship brand in the store’s Home department. Dubai Festival City Mall will be the first of a collection of department stores in the region for Robinsons.
Sheridan & Co unveils brand and retail design for new ‘hybrid fitness’ studio Sheridan&Co has developed the brand identity and retail strategy for ETHOS, a new boutique ‘hybrid fitness’ studio set to open in London later this year. The project involved creating full interior design concepts, including a reception and retail concession to showcase the brand’s own line of sportswear alongside other designer
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apparel, and a food bar area. Sheridan&Co was also tasked with determining the look and feel of the brand mark and website, as well as creating packaging and label design concepts for ETHOS’ own range of fresh juices and soups as well as other marketing collateral. Sheridan&Co delved into the brand’s
current market position, analysed its competitor landscape and identified trends in the burgeoning boutique fitness scene to devise a strategy that strongly defined ETHOS’ core point of difference. For the design and development of the retail concepts, Sheridan&Co created three interior concepts that strove to apply this thinking into the physical environment. The final design is a hybrid of all three, which harnesses the serene and natural woody aesthetics of a ski lodge, Scandi-retreat and tree house den. A muted background is offset by accents of vibrant green delivered by the multiple planters on display, while visual interest is created by juxtaposing textures from different natural materials. The overall effect is stripped-back, tactile and honest design, in keeping with the brand’s philosophy and service offering. Meanwhile, accents of the five core elements that make up ETHOS are manifested on major touchpoints, from the changing room locker doors to the shower cubicles. The London studio is expected to open later this year in Spitalfields Market.
news
Starbucks introduces Mobile Order & Pay in the UK
Dixons Carphone set to close 134 stores and introduce 3-in-1 format Dixons Carphone has announced plans to close 134 stores and combine its remaining PC World and Currys stores, placing a Carphone Warehouse outlet in each one. It is believed that approximately £50m will be invested into the refit of the stores and a £70m provision to cover shop closures and other costs. The company expects these new changes will result in an extra £20m annual profit from next year onwards. These plans will involve merging the remaining PC World and Currys stores, and inserting a Carphone Warehouse. ‘While this will reduce our store numbers by 134, we have been doing this — on a smaller scale — for some years and are very confident that the impact on sales and colleague numbers will be neutral or better. In addition, our experience shows that colleagues prefer working in, and customers prefer shopping in, our new 3-in-1 format stores,’ says Seb James, group chief executive of Dixons Carphone.
Starbucks has launched Mobile Order & Pay in the UK, allowing customers to place an order and pay ahead on the Starbucks app for iPhone and Android. This means they can walk in and skip the queue to collect their freshly made order at the pick-up area. The nationwide launch follows a four-month run in London. The app detects a customer’s location and suggests a nearby store where they can collect their order. Frequent users of the app can earn stars to put towards free drinks and rewards via the My Starbucks loyalty scheme. Ian Cranna, vice president marketing & category EMEA, says: ‘We’re really proud of Starbucks Mobile Order and Pay, the newest, fastest and most innovative way to buy coffee on the go. It has seen high demand and we’re excited to be bringing it to Starbucks customers across the country. ‘The launch of Mobile Order and Pay means there is always time for great coffee,’ continues Cranna. ‘Our customers can skip the queue by placing and paying for their order before they get in store – ideal for those rushed days when every minute counts and you don’t think you have time to stop for coffee. ‘We’ve responded to our customers’ on-the-go lifestyles by offering them greater convenience with Mobile Order & Pay providing the ability to customise their drink and food orders, time savings and access to exclusive opportunities to earn Stars with My Starbucks Rewards.’
JUSTSO creates interactive Rolls Royce pop-up at Harrods In December, Harrods unveiled a Rolls Royce pop-up space at the front of the store, created by retail design agency JUSTSO. The pop-up was designed to promote the car manufacturer’s latest range of soft-top convertibles called Dawn. Advertising agency DUKE approached JUSTSO to support with the retail campaign. In keeping with the namesake of the new range, the idea incorporated the unveiling of the new model with an ‘artificial new dawn’ effect. Created by using Switchable Smart Film, the substrate was applied directly to the windows of Harrods and was operated with electrical currents, controlled by a dimmer switch. A countdown every three minutes queued the reveal of the car and built anticipation for shoppers. The real challenge was adding resistance to the electrical current to
create a fading dawn effect, as Stuart Henry, managing director of JUSTSO, explains: ‘During the product research we put the susbstrate options through rigorous testing before we finally decided on the Switchable Smart Film. But, nothing quite as large as the piece that we used at Harrods. It wasn’t until the installation if we’d know it would pay off, as the fade effect had never been done before.’ The Rolls Royce exhibition included
an interactive screen of the infamous symbol of Rolls Royce, the spirit of Ecstasy, which imitated the movement of the user. A consultation area was also created with a Nyetimber bar, complemented by Fendi furniture that provided space for the clientele. The Rolls Royce pop-up was in place at Harrods between 4 December 2015 3 January 2016.
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news
Harrods unveils Doha pop-up village After three successful years of the pop-up village for Harrods in Porto Cervo, Sardinia, the next destination for the international luxury village was Doha, Qatar. Katara Cultural Village was selected to host the site of Harrods Doha 2015, with JUSTSO chosen as the project guardian to oversee the full implementation of the 10 pop-up luxury stores. Appointed by Harrods, JUSTSO worked directly with Qatar Investment Authority (QIA), current owner of Harrods, in order to support the project. JUSTSO worked in partnership with Gio Pagani Architects through the design phase in order to achieve the best possible concept, taking into consideration an optimal retail environment that would
work for the brands and clientele. The shipment arrived of the PODS infrastructure from Porto Cervo, which took four weeks and presented the design agency’s first challenge. The Italian partners worked in collaboration with the appointed local team in order to lay the foundations of the village. When the main build was complete, the brands were then actioned to start fitting the approved interiors. At each stage, JUSTSO directed the project with timescales, design and budget in mind. The sheer amount of parties involved with the build required meticulous communication to ensure a cohesive project. Stuart Henry, managing director
Westgate Oxford marks key development milestone
The Westgate Oxford Alliance, the joint venture between Land Securities and The Crown Estate, has confirmed approval by Oxford City Council of key design elements, including new public artwork in the form of a glass lantern, a Cycle Hub and transformed public realm, for its £440 million Westgate Oxford development. The new scheme — where work began on site in February 2015 — is set to transform the west end of the city with a 74,300 sq m shopping and leisure destination including more than 100 stores, 25 restaurants and cafes, a boutique cinema, roof top terrace dining and a wealth of new public spaces. The newly approved glass lantern will be commissioned as part of Westgate’s art programme, which aims to bring a wide range of permanent and temporary artwork to the development when it opens in October 2017.
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of JUSTSO, managed the project on the ground during the build and the lead up to the launch. Even handling the exclusive ‘By Appointment’ and the ‘Royal Pod’ interior fits, ensuring that Harrods’ standards were adhered to on every single element. Working across three time zones, JUSTSO simultaneously managed the promotion and eventing opportunities of Harrods Doha — securing two sponsorship deals with QNB and Ooredoo. Harrods Doha 2015 soft launched between 10-16 November 2015 with private VIP eventing for the brands and retailing families. Eventually, it opened to the public between 16 December 2015 - 24 January 2016. In total, 34 brands showcased at Harrods Doha 2015.
Work begins on Meadowhall’s £60m refurbishment Work has begun on the initial stage of Meadowhall’s £60m internal refurbishment programme in Sheffield. The first area of the shopping centre to benefit from the makeover will be both levels of The Arcade, from M&S to the iconic central dome. Designed by international architect BDP, the extensive changes include new balustrades and handrails, redesigned ceiling bulkheads, as well as new seating, lighting, signage and wayfinding. The refurbishment will take place overnight when the centre is closed to ensure visitors and retailers are unaffected by the works. The refurbishment will create distinct districts in the centre, each with an offer and character of its own. The works will also enable a number of retailers to install double-height shop fronts. Conducted in a series of phases, Meadowhall’s transformation is scheduled for completion by the end of 2017.
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LAS VEGAS
Feb_2016_rf.indd 1
01/02/2016 13:00
visual merchandising
Window shopping Inspiring window displays from around the globe
Le Bon Marché Chinese artist Ai Weiwei has created an exhibition for Le Bon Marché to coincide with the department store’s annual White Sale. Entitled ‘Er Xi’, meaning child’s play, the display draws inspiration from Shan Hai Jing, a collection of epic tales and popular legends told to children for more than 2,000 years. Ai Weiwei has used the ancient technique of traditional kites to create mythological creatures made from paper and bamboo. It is the first work ever created by the artist for a retail space and encompasses the windows, atriums and gallery. Photography: Gabriel de la Chapelle
Debenhams The Trend Forecast windows at Debenhams on Oxford Street are inspired by the icons used on a weather mobile app. The wallpaper designs, featuring clouds, raindrops, lightning flashes and umbrellas, were designed in-house. ‘There is movement within the scheme; turning umbrellas and lightning flashes moving up and down, to help bring it to life and inject a bit of energy and humour,’ says Debenhams creative controller, Amanda Britton. ‘The scheme has impact and is a good transition before we launch into spring trends.’
Photography: Brian T. Silak
Coach Coach has kicked off its 75th year with a dynamic and playful leather craft focused window, celebrating both the lunar new year and the brand’s long-standing heritage and exceptional leather craftsmanship. ‘The star of the window is Sun Wukong, our little king monkey, swinging from glistening gold Bamboo rods, and playfully interacting with our product,’ says Samar Younes, global design director at Coach. ‘Sun Wukong is flocked in a glorious white, and adorned with Coach centric details and codes that make up a lot of our legacy and heritage.’
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visual merchandising
Sotheby’s
Liberty
The Cinderella-themed window scheme at Sotheby’s was designed to highlight the auction of Old Master paintings at the London auction house. Millington Associates produced a marble paint effect staircase to showcase the ‘glass’ slipper and a decadent bedroom to house the Ugly Sisters, while artist Zoe Bradley created the paper props, slipper, clock face and sisters.
Liberty London has transformed its Regent Street windows into a multimedia collage as part of the store’s latest ‘All Eyes on Liberty’ campaign. The scheme, created in collaboration with photo, film and collage duo Gus and Stella, sees an amalgamation of 3D and 2D props, digital animation and animatronics to highlight the varied range of own-brand products now on offer at Liberty.
Printemps To celebrate the new Spring/Summer 2016 collections, Paris department store Printemps presents a woman with a free and non-conformist attitude, echoing the fashion on the fourth floor. Visitors can follow the Parisian woman going about her daily routine along the windows of Boulevard Haussmann. Photography: Francis Peyrat
Karl Lagerfeld Karl Lagerfeld worked with Harlequin Design to create the windows for a European roll-out of the current Karl Robot Cat capsule collection. The displays feature an animated Karl robot with LED scrolling text, combined with chasing LED waves on bag plinths and mannequin heads. Smaller Robot Karls appear in store.
Calvin Klein Calvin Klein has unveiled a new window display in its London, Milan, Paris and Madrid stores to promote its new CK2 fragrance. The first window features a triptych of matte black metal framework structures that are hinged together and display printed campaign images. In the second window, two contrasting large scale graphics outlined in matte black metal framework fill the space, providing the backdrop for two mannequins and represent the meeting of two people. The bottle is displayed atop a tall open plinth, with the strapline #The2ofUs applied to each window in cut vinyl. Calvin Klein collaborated with StudioXAG to design, produce and install the display.
See more window installations online:
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Retail Focus A4_mars_2016.qxp:Layout 1 03/02/16 11:16 Page1
POP
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Company Green Room Design
Client ASICS
Display title MetaRun ‘Performance Mastered’
Sector Sports & Lifestyle
Location Global rollout, 250 locations
The brief Three years ago, scientists at the ASICS Institute of Sport Science set out on a mission: to make the best ASICS long distance running shoe possible. It is packed with four patents and five new technologies. Green Room Design was tasked with bringing the culmination of this extensive R&D, the MetaRun ‘performance mastered’ campaign, to life through retail activation.
The solution The ‘A Journey through the Lab’ concept links together the R&D back story and all the in-store touchpoints. Customers start their journey by witnessing the shoe being manipulated by a robotic arm in the ‘Test Area’ window and progress through to be presented with the reports and results of the performance of the shoe. A striking hero visual was devised by modelling x-rays of the shoe, communicating the unique technology within. All communications were executed in a clean, premium, progressive design language.
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Q&A column
Karl McKeever Is it moving day for the urban retailer? As the march towards seamless omnichannel solutions gathers pace throughout 2016, retailers will be working hard to find a physical and digital mix that works for them and their customers. The idea of what a store will become, and where it will be located, could be very different from what we see on the high street today. Undoubtedly, the big winner over Christmas wasn’t a single retailer, or even sector, but online shopping as a whole. The process of shopping on the internet and delivering to home, work or utilising click-and-collect services is improving all the time, and as such, retailers have never had to work so hard to tempt customers away from their sofas and desks, and into the store. We could be set for a major reshaping of the urban retail landscape, as ever-rising rents and the questioning of whether the traditional flagship store format works could jump-start a race away from prime city centre locations. This is already apparent in the US, with big names such as Toys R Us, FAO Schwartz, Crate & Barrel and Williams-Sonoma all closing down flagship stores along Manhattan’s high footfall thoroughfares in favour of smaller store formats, away from what have traditionally been perceived as prime New York real estate. With retailers here in the UK facing spiralling costs due to the introduction of the National Living Wage, expensive real estate could well be a natural casualty of costsaving measures. BHS was rumoured to be mulling over leaving its Oxford Street store at the end of last year, possibly the first signs of a similar trend forming this side of the Atlantic? Millennials increasingly shop online and as such, demand more from their in-store experience. For many 20-somethings, the only shopping experience they know involves an iPad and a delivery confirmation email. They use their spare time (and money) in the leisure and entertainment sector, seeking out services and experiences they can’t get online. As such, restaurants, bars and the entertainment market have been taking more than their expected share of the consumer’s disposable income, a trend that retailers will have to fight hard to counteract in 2016. So, if the retailers are going to abandon their expensive prime locations, where will their stores move to? Well, in the US, Crate & Barrel has opened a number of shops closer to people’s Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
homes in an effort to reduce any ‘barriers’ that people may create for themselves to go shopping. This has been replicated in the UK, with retailers continuing to see success in opening shops out of city centres. Take for example Henley-on-Thames, a small market town where you will see the likes of Laura Ashley, White Stuff, Fat Face and Space NK. Putting big brand shops on people’s doorsteps makes the idea of shopping far less intimidating — there’s no mad dash around Oxford Street before the commute home and no train into London on a busy Saturday. When it comes to working hard to convince customers to step into a store, location and convenience could be everything. Replacing these flagship retail stores, I expect us to see spaces that are brand-led and more experiential in nature. Numerous examples have popped up recently, including Dyson planning to open an Apple-style standalone store on Oxford Street. The store will be very hands-on, allowing customers to experience not only the product’s advantages, but also to explore how the technology works. This added-value proposition is actually what the internet shopper is after, an insight into a brand’s products that they can’t get through a computer screen. Flagship stores could start to disperse, diluting themselves by location across cities, with big name retailers opening closer to where people live, possibly even helping to regenerate underdeveloped areas. Streets that were once a magnet for all manner of flagship stores may start to empty and be replaced with smaller ‘click-and-collect hubs’, similar to the format that IKEA has trialled in Norwich, and recently announced it would be opening on Oxford Street. At Visual Thinking we recently compiled a report on click-andcollect, which found that 23 per cent of mums planned to use the service over Christmas, and that there would be a 60 per cent drop in mums shopping in store. Click-and-collect has clearly been growing in popularity, and retailers have been experimenting with formats, locations and prices to find a mix that works for customers, yet still remains profitable. Whether or not the appeal of smaller collection hubs outweighs the potential up-sell of goods when collecting items in store, only time will tell. What is clear is that customers’ shopping habits are changing, and many retailers are now questioning whether traditional store formats that are based on scale are still relevant in today’s world. In-store experience, learning and entertainment will be key drivers that provide a value-added proposition to wean customers off a diet of internet shopping, and drive footfall back in store. So, while much of the media’s attention lately has focused on how retail is evolving through the growing adopting of technology throughout the path to purchase, in truth the actual format and location of physical stores will also have to adapt to fit in with a new style of shopping. The retail landscape, as we know it, could be about to change forever.
Email Karl at karl@retailfocus.co www.visualthinking.co.uk
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Paco Rue Rabanne Cambon, Paris Photography: Jean Etienne Portail
Design: Office KGDVS Opening date: January 2016 Store size: 65 sq m
French fashion house Paco Rabanne has returned to the retail scene after a 14-year absence with a new store in Paris. Located just around the corner from the stylish Rue Saint Honore on Rue Cambon, the intimate boutique is the result of a collaboration with Belgian architects Office KGDVS (the firm’s first international retail project). The 65 sq m interior comprises two main retail areas at the front and the rear of the store, with a ‘transition’ space that is inspired by the non-ornamental architecture of Adolf Loos. ‘Paco Rabanne gave us a relatively open brief with few restrictions,’ says Inga Karen of Office KGDVS. ‘They had an idea of what the store should feel like and
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how they wanted it to function on a more practical level.’ The two main retail zones feature perforated metal walls that give a nod to the radical experiments of the eponymous designer, Paco Rabanne. The structure, which incorporates drawers, display shelves and benches, is designed to give more control over the space. And just as Rabanne’s iconic metal dresses of the 1960s made a striking contrast against the skin, the aluminium walls stand out against the beautiful leather flooring, which adds a touch of warmth and softness to the interior. ‘The space created is intimate, while remaining accessible, oscillating between being totally opened yet closed,’ says a
spokesperson for Paco Rabanne. ‘It is resolutely modern without falling in the trap of futurism.’ The brand has also collaborated with perfumer Dominique Ropion to develop a signature scent for the store. The launch is part of Paco Rabanne’s multichannel growth strategy, initiated by the arrival of artistic director, Julien Dossena in 2013. Together with the opening, the fashion house unveiled a new visual identity and a fresh website, which includes e-commerce in Europe, a link with Barneys for North America and a partnership with Farfetch covering the rest of the world. The brand is expected to open a second store in London later this year.
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Showcasing the best talent from all four corners of the industry, the VM&D Show returns to the Business Design Centre, London from the 20th to 21st April 2016
For free entry register today at www.vmanddisplay.com Call 01945 420 068 or email enquiries@rvmww.com
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O2 Market Street, Manchester Design: Dalziel & Pow Opening date: January 2016 Store size: 214 sq m
O2 is rewriting the rule book. The digital communications company has opened a new concept store in Manchester that is designed to revolutionise the look and feel of a traditional mobile phone shop, as well as provide a destination for people to not only buy a mobile phone but learn about and be inspired by the latest technology. ‘Traditionally, mobile phone shops have been designed to be very functional and can often be uninviting and uninspiring,’ says Bridget Lea, general manager at O2. ‘That’s exactly what we’ve set out to change.’ The new location is three times the size of a typical O2 store, and features interactive ‘inspire zones’ and lounge areas where customers can explore the latest technology and enjoy
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complimentary hot drinks. The interior, developed in collaboration with Dalziel & Pow, blends innovative digital design with warm domestic finishes such as reclaimed furniture and soft rugs, to create a ‘relaxed, agile and social’ environment. ‘The entrance is defined by the “inspire zone”, a flexible design element regularly updated to tell relevant stories, ensuring customers always have something fresh to discover and a reason to go in store,’ explains Luke Kan, design project leader at Dalziel & Pow. ‘Themed interactive takeovers will change each month, engaging customers through a digital layer of attraction on the storefront, including four recognisable screens and the “inspire zone” inside.’ At the heart of the store in the so-called ‘discover zone’ is a large architectural community table offering everything from workshops to phone-charging pads. Here, hidden projectors overlay animations and messages onto the table, inviting customers to enjoy and explore the space. Lifestyle-focused product stories are integrated onto the mid-floor table, while
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the main product range is presented along the perimeter wall underneath a hand-drawn illustration of the city skylines. Meanwhile, accessories are arranged into a collection in a new fixture kit. Instead of traditional counters, O2 Gurus are on hand around the store to offer advice and demos, with comfy sofas in the hospitality area for more in-depth conversations. The interior has a refined, stripped-back architectural look with an open ceiling in O2’s brand colour to provide a subtle brand presence and ownership throughout the space. The lighting creates impact on entering the store, with full-scale backlit graphic and LED ceiling panels, while a more subdued and relaxed lighting approach is carefully crafted for the main store environment, explains Kan. The versatile design means that the store can be regularly updated, ensuring that customers always have something fresh to discover. and a reason to visit. A second store has since opened at Westfield White City in London.
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Centra Limerick, Ireland Design: Household Opening date: November 2015 Store size: 260 sq m
‘No longer the last minute emergency stop, convenience has become a way of life,’ claims Sarah Page, creative director at Household. The London-based design agency previously worked on the Little Waitrose format and has recently developed a new concept for Irish convenience retailer, Centra that gives customers a fresh reason to visit. Launched in Limerick, Ireland in
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November 2015, the new store design concept unifies Centra’s offer, which includes food for now, grocery top-up shop and newsagent, to create the ultimate convenience experience. ‘Store environment plays a key role in the considered convenience journey with clear navigation, layered storytelling, time-saving cross-merchandising, fast-track payment and help on hand from staff,’ says Page.
‘Centra’s new Hi-C store combines an intuitive layout with an emotive, playful tone of voice and elevates healthy choices without dictating for those who want to treat themselves, creating a store that’s not only hassle-free but a joy to spend time in.’ The design team has developed a new brand palette for Centra that’s cleaner, more ordered and contemporary, to give the store a ‘Scandinavian deli’ feel that
project focus
reflects grown-up convenience. The colours are inspired by Ireland in Spring (fresh and natural), while Centra’s brand colour - yellow - has been reappropriated as a sunny highlight colour to champion key in-store areas and messages. ‘The transformational idea for the new concept is ‘fast fresh kitchen’, which communicates a healthy appetite for life,’ explains Page. ‘This is about a healthy lifestyle though, not overt “health”. The store celebrates food that’s a little bit better natural, simple and better tasting.’ The hero area of the store is The Good Kitchen, a new food-for-now sub-brand for Centra, created by Household to dial up the retailer’s authority around food. It features a barista and deli counters, grab-and-go packaged food, and seating area complete with phone chargers and free wifi for extra convenience while customers eat. The new store design also incorporates digital poster boards with ‘time of day’ messages and digital menus above the counters in The Good Kitchen. Household selected more natural and lighter materials throughout the concept to appeal to a younger and more premium professional audience. ‘We chose them to suggest urban speed,’ adds Page. Tiles are placed in different directions throughout the store to add a sense of playfulness to the design and to set the pace across the store. The lighting further helps to set the pace, with Centra-yellow pendants used to mark feature service areas and smaller ambient pendant bulbs used to light up window seats. ‘The new concept encourages customers to make Centra part of their regular shopping routines,’ says Page. The concept is expected to be rolled out to more of the Centra estate through 2016.
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www.armourfx.com
2015-02-10 Mix.indd 1
10/02/2015 15:48:41
sustainable design Text: Lyndsey Dennis
SUSTAINABLE DESIGN: ETHICAL RESPONSIBILITY Can you create a visually stunning customer experience that engages and excites while using sustainable and ethical materials and processes? Retail Focus finds out. A successful retail space will draw people in and make them want to stay and experience the brand. Some retailers and designers are still concerned that ‘going green’ will have an impact on the overall look and feel of a store, and the overall customer experience. Retailers such as Marks & Spencer, H&M and Timberland have strong sustainable design practices in place. According to the Global 100 Most Sustainable Corporations in the World index, H&M is included for the sixth consecutive year and is ranked at number 20 overall. ‘Working with sustainability is a natural part of our business, integrated in everything we do, and it is a prerequisite if we are to grow in the future,’ says Anna Gedda, sustainability manager at H&M. The brand is the only specialty retailer on the index and, along with Adidas, is also one of only two fashion companies featured. H&M unveiled its first fully sustainable store in Mexico’s Monterrey in November. Alan Pegram, founder and managing director of Global Display, committed to establishing a Sustainability Evaluation Tool and Accreditation in early 2014 when he was elected as vice president of the Shop and Display Equipment Association (SDEA). ‘The concept of having an industry-recognised accreditation was to ultimately present retailers with the ability to include sustainability alongside the other selection criteria used when benchmarking potential suppliers,’ explains Pegram. ‘For many retailers, sustainability is a key feature of their core values; just look at Marks & Spencer and H&M. Their corporate social responsibility regimes place increasingly higher emphasis on sustainability principles to their whole supply chain and suppliers have had no choice but to go along with it otherwise they do not get past the pre-qualification stage. As we move further out of the recession, suppliers are starting to realise that they have to take sustainability seriously and that is not just because their clients tell them to,’ continues Pegram. He says there are several areas where sustainability can be integrated into shopfitting and displays. ‘I think there are certainly areas that work better
Above: According to the Global 100 Most Sustainable Corporations in the World index, H&M is included for the sixth consecutive year and is ranked at number 20 overall. in shopfitting and display for becoming eco-friendly. One of these is shelving, for example through the use of ECOboard.’ These boards are bio-based panels made from agricultural residues such as straw and reeds that are bonded together with the natural lignine (a complex polymer) of the cellulose fibres. They can be used as an alternative to chipboards, MDF or plywood and, according to ECOboard that developed them, they have a negative carbon footprint of -0.62kg of carbon dioxide per kilogram and -0.95kg for production in the Netherlands. Jason Traves, head of creative design and co-founder of Lucky Fox, believes sustainability in retail design and display will always present a challenge. ‘Retailers and brands are under pressure to progress; designing and redesigning their stores and spaces using the latest innovations and developments in technology, materials and building techniques. This extends to window displays and in-store theatre, which is where the difficulty begins. Can you create a visually stunning customer experience which engages and excites whilst using sustainable and ethical materials and processes?’ asks Traves. At the moment, he believes the industry is a long way away from successfully marrying these two objectives. ‘A key issue is budget. Unfortunately the most cost-effective
materials and production processes don’t tend to be sustainable or eco-friendly. Brands are understandably reticent to spend significantly more on projects with such a short lifespan, usually four to six weeks for most displays and window concepts,’ says Traves. He believes the best way for retail brands to improve their sustainability is to start with the physical store design from the ground up. ‘Options such as using reclaimed materials has an impact. Low-power lighting using LEDs reduces power output dramatically. Long-term display systems which can be updated are an effective way to reduce waste. For example, a set framework incorporating lightboxes and display plinths can facilitate graphical changes and cosmetic updates to refresh the store environment. This is more sustainable than producing concept after concept. However, with this comes a danger of limiting the creative proposition of the brand, which after time could start to appear stale. As we all know, fashion moves and evolves rapidly, so the store environment and shopping experience needs to move with it. ‘Until sustainable materials and processes become more cost-effective and progressive, our sector remains at a crossroads. Being environmentally aware is important to many of our clients at Lucky
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Fox, but we appreciate there are a great many pressures affecting the business decisions they subsequently have to make.’ Charles Tweed, marketing director of LED lighting specialist Visive, says hurdles that once kept retailers from committing to green practices, including poor lighting and an expected low-return on investment, appear to be correcting themselves with ever-evolving materials and lower-cost options. Inefficient, unreliable, colour limiting and maintenance needy products are being ditched by designers and architects in favour of flexible, low energy solutions. ‘The use of LEDs allows for designs to include a full spectrum of colour to be used in a solid state, striped, changing or dynamically moving light that can be programed to music or other sensory devices. These electronic capabilities are fairly limitless and the pace of technology will become smarter and more interactive based on shopper’s desires and also set to themed events. The future for retailers to display their products in a dynamic, exciting, safe, efficient and environmentally friendly manner is now within their capability,’ says Tweed. ‘Retailers are now more committed to sustainability on a global basis and this is starting to reflect in their shop design
and display of products. Eco-friendly is a concept being embraced more readily by retailers that once cringed at its cost or down played its importance. Consumers continue to demand that brands fall in line with their values,’ notes Tweed. Giles Miller Studio’s first foray into truly sustainable design was with Stella McCartney, where it used corrugated cardboard as a base material. This collaboration lasted several years and was momentous in that it matched a top-end fashion brand with a seemingly mundane but sustainably superior material. The brief in this case was not related to the sustainability of the work, but more the innovative use of the material to beautify it and produce creatively progressive results that were up to the brand’s high standards of aesthetics. ‘The sustainable aspect of a material is an important consideration in design, but shouldn’t ever become the single attribute in any design. As a creative studio we believe that sustainable consideration is an imperative part of our work, but is a given, and never the selling point,’ says Miller. ‘There is often a stigma associated with sustainable designs’ aesthetics which can be that an emphasis on the sustainability of a design surpasses its creative attributes. It’s our opinion that sustainability should never compromise a design’s visual appeal, and moreover sustainability and the visual impact of a design should always be complementary,’ believes Miller. He believes it’s vital that sustainability is considered within the world of retail and store displays. ‘The circular throw-away industry of retail display wastes inexcusable amounts of materials with the fast turnaround of these short-term projects. Retail design should consider longer-term design solutions with more sustainable interventions that can still allow them the flexibility to tailor the feel of a space to a season or collection. Truly sustainable design would consider the end-life of products and materials, and the failure
Left: Giles Miller says it’s vital that sustainability is considered within the world of retail and store displays, as was the case with this signature piece the practice created for Le Lido on The Avenue des Champs-Élysées, Paris. Bottom left: Throughout the redesign of Fred Perry in Cologne, BuckleyGrayYeoman specified plywood, a cost-effective, locally sourced, lowtech and sustainable material. Below: With all new retail developments, Canary Wharf integrates sustainable thinking very early on in the design process; AHR Architects is currently working on a low energy store design that improves the thermal performance of a building. Bottom: Timberland has strong sustainable design practices in place. Bottom right: Visive specialises in low energy LED lighting solutions.
to consider the afterlife of retail displays makes it a hugely wasteful industry.’ Amr Assaad, associate director at BuckleyGrayYeoman, says their main challenge as designers is to use design in a flexible and sustainable way, and also keep in mind that it has to last. This was the case with the revamp of Fred Perry’s Cologne store. The brief was to work with the existing structure of the store, bringing the interior up to date and improving the layout. ‘Using
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sustainable design plywood, a cost-effective, locally sourced, low-tech, sustainable material, we created a contemporary shopping experience that maximises the impact of the retail space. The versatility of the material enabled us to use it in a number of different applications and highlight different functions and displays within the store,’ explains Assaad. This project continues the design language BuckleyGrayYeoman has successfully rolled out at stores in London, Munich and Bangkok. Lindsay Gaughan, head of retail at AHR Architects, is currently working on a low energy store that improves the thermal performance of a building in order for that building to have a lower heating and cooling demand, ultimately lowering energy consumption and the operational cost of the building throughout its lifetime irrelevant of international location. The energy
design. Retailers are coming to the fore with new and exciting ways of tackling the sustainability issue, however many are still put off by the belief that sustainable costs more. The low energy store model shows that this is not the case. We as designers, architects and retailers just have to think about how we tackle the problem from new and innovative angles,’ says Gaughan. So, does sustainable design have an impact on overall aesthetics? ‘It doesn’t have to. A well designed aesthetically pleasing scheme is just that at the end of the day. The sustainable element shouldn’t be seen as a determent to that [the design] process. If anything it can add to the visual appeal of a building; more sustainable materials often help soften and create a tactile element to buildings and in the case of the low energy store a greater focus upon technical detailing and finish is
analysis completed on the store model demonstrated that stores in Montreal and Chennai had a payback period of 2.5 years and just over 3.5 years respectively. The biggest surprise of the project was that the greatest gains were seen in the UK climate zone. A reduction in plant due to a reduced heating and cooling requirement resulted in just a six month payback period, with the concept then paying back further to the tune of £15,000 per annum, every year for the store’s life. This equates to a figure of £375,000 (based on a 25 year life span). ‘I believe that retailers have an ethical responsibility to consider sustainability in
required resulting in a higher quality finish to the building, increasing its visual appeal,’ says Gaughan. Martin Gettings, group sustainability manager of Canary Wharf, will be taking part in a sustainability seminar at Retail Design Expo next month and is a firm believer in integrating ‘green’ designs and practices in the area’s retail offerings. ‘We have a mix of existing and proposed retail space and developments where the opportunity for sustainable solutions is very different. With all our new retail developments we integrate sustainable thinking very early in the design process. This provides a very efficient “shell and core” — a blank canvass for the retailer to carry out their fit-out, with which we work closely to maximise appropriate sustainability opportunities. We also have an established tenant forum where we can explore sustainable opportunities in partnership with our existing retail tenants. ‘It’s absolutely essential that retail developments new and old consider sustainability issues and implement the right solutions in design, construction and operation. We can’t afford not to!’
Dates for your diary
Ecobuild 8-10 March 2016 ExCel London Ecobuild, the exhibition and conference for the sustainable construction and energy market, will feature 800 exhibitors and more than 50 conference and seminar sessions called Next Generation on the third day of the show. Martin Hurn, event director of Ecobuild, says: ‘Providing a fresh change for visitors to Ecobuild, “Next Generation” has been designed to give an inspiring and surprising glimpse of innovative solutions to future problems. Following on from what will be a compelling first two days covering homes and architecture, the third day will provide a thoughtprovoking finale to the event for visitors.’ For further information about the exhibition and to register for your ticket, visit: www.ecobuild.co.uk
Panel seminar:
The importance of sustainability to the success of brands Thursday 10 March 15:10-15:50 Retail Design and Branding Conference Theatre 2 Retail Design Expo, Olympia London Speakers for this seminar will include Alan Pegram, founder and managing director of Global Display and president of SDEA, and Martin Gettings, group sustainability manager at Canary Wharf Group, who will focus on the importance of sustainability to the shopper experience and to the success of brands.
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February 2016
s s e l End n o i t a innov it is v r u o y n la P : 6 1 0 RBTE 2
EuroCIS Technology trends for 2016 Opinion: Big data, better design
Free Registration now open www.rbtexpo.com
BE THE FUTURE OF RETAILING At RBTE, Europe’s largest retail event, you will find out how to boost sales, reduce costs, improve margins and enhance customer engagement.
RBTE IS YOUR EVENT! Bootcamps | Dedicated Retailer Payments Theatre Innovation Trail | eCommerce Quarter & eCommerce Theatre Extensive Networking | Over 325 Exhibitors | FREE conference programme featuring leading international retailers ALL UNDER ONE ROOF
Speakers already confirmed at RBTE 2016 include: Tim Mason, Former Chief Executive, Bonmarche and Tesco US Terry Duddy, Non-Executive Director, Debenhams David Wild, Chief Executive, Domino’s Pizza Simon Roberts, Executive Vice President, Walgreens Boots Alliance Inc., President, Boots Angus Thirlwell, Co-founder & CEO, Hotel Chocolat Luke Jensen, Former Group Development Director, Sainsbury’s Andrew Livingston, Chief Executive, Screwfix Andy Harding, Chief Customer Officer, House of Fraser Oliver Meakin, Managing Director, Maplin
programme subject to change
Hayley Tatum, Executive Director / Senior Vice President – People and Stores, ASDA Robin Phillips, Omnichannel and Development Director, Boots Aaron Chatterley, Founder and Deputy Chairman, Feelunique.com Jamie Peach, Head of SEO, House of Fraser Robbie Feather, Director of Online, Sainsbury’s Supermarkets James Leech, Service Lead, Customer Services, Argos Sach Kukadia, Founding Partner and Buying Director, Secretsales.com Deirdre Devaney, Director of Fashion, Beauty and Accessories, Arnotts Arnaud Crouzet, Head of Group Global Payments Development, Auchan
9 – 10th March 2016 Olympia Grand, London www.rbtexpo.com | +44 (0) 208 874 2728 Untitled-1 1
12/11/2015 16:55
Welcome New developments come thick and fast
in the world of retail technology. According to Beecham Research, business applications will be the real drivers for augmented reality (AR) and wearable technology. The report points to manufacturing, logistics, healthcare and retail as some of the most dynamic markets, where AR offers a new way for people to interact with information hands free, to provide a greater depth of control and access to knowledge. Retail Business Technology Expo next month provides the industry with the ideal chance to experience some of these technologies and learn how they can benefit the retail sector. A new sister exhibition has been introduced, running alongside RBTE and Retail Design Expo. Embracing the booming digital signage market, Retail Digital Signage Expo will be a dedicated event featuring the entire range of suppliers, from screens and kiosks to content management, media players, networking solutions and more. Turn to pages 45-47 to find out more. On page 43, Gemma Balmford highlights three technology trends set to transform the retail landscape this year — augmented reality, big data and contactless payment. We also bring you details of EuroCIS in Düsseldorf later this month on page 52. Check out our online blog each day where we will be reporting from the show. On page 51, Charles Billott, digital director at Portland Design, shares his views on big data and discusses the challenges retailers face, and how architects can future proof spaces to accommodate advances in technology. Don’t forget you can keep up to date with the latest retail technnology news at www.retail-focus.co.uk/tech Lyndsey Dennis Editor
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Ones to watch
45 RBTE 2016
51 Opinion 43 Ones to watch
www.retail-focus.co.uk
Managing Editor Gemma Balmford e. gemma@retailfocus.co t. +44 (0)845 680 7405
Editor Lyndsey Dennis e. lyndsey@retailfocus.co t. +44 (0)845 680 7405
Production & Web Terry Clark e. terry@retailfocus.co t. +44 (0)845 680 7405
Technology trends to watch in the year ahead.
45 RBTE 2016 Immerse yourself in the latest technology developments at RBTE next month.
52 EuroCIS 2016 52 EuroCIS 2016 Europe’s meeting place for retail technology professionals is back with an even bigger footprint.
54 Products Products and services for the retail technology industry.
51 Opinion The power of big data and future proofing retail spaces.
Display Sales Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405
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trends
Tech trends: Ones to watch Technology is driving major changes in consumer shopping behaviour and today’s retailers must adapt to survive. With 2016 underway, we highlight three technology trends set to transform the retail landscape in the year ahead. Augmented reality While much of the hype around augmented reality (AR) and wearable devices has been focused on consumer technology, a new report from Beecham Research suggests that it will be business applications that drive growth over the next five years. The report points to retail as one of the most dynamic markets, where AR offers a new way for people to interact with information hands free, to provide a greater depth of control and access to knowledge. ‘AR technology and wearable devices blur the lines between computer and human environments, and provide a more immersive and interactive experience,’ says Matthew Duke-Woolley, market analyst at Beecham Research. ‘While it is still unclear where the consumer “killer-apps” will appear, there is real momentum building around business-use cases that will gain pace over the next two years with more product releases, real-world deployments and market acquisitions.’ Jonathan Chippindale, CEO of Holition — a creative services agency that specialises in emerging technologies — believes that more and more retailers will be integrating the online experience with the in-store experience through digital technology in 2016. ‘As the online environment becomes more aggressive and easier to access for consumers, brands on the high street are feeling the pressure to find new ways of interacting with them,’ he says. ‘Augmented retail offers an extra sense. One that involves and offers consumers an experience with the brand rather than one shop, four walls, sales assistants and the product.’ Chippindale claims that AR is capable of creating an enchanting experience covering usefulness, realism, playfulness and an element of surprise. ‘One key point is that technology has to be beautiful to work and seamless integration of the app as part of the shopping journey is critical,’ he adds. Richard Cope, senior trends consultant at market intelligence agency Mintel, agrees that virtual and augmented reality technologies present businesses with an opportunity to provide in-store experiences: ‘While cost will preclude VR and AR from entering everyone’s homes, it will be increasingly embraced by businesses seeking to variously entertain and reassure consumers, in a bid to win their attention and their custom.’
Big data This year, Murray Aitken, design director at Household, predicts that retailers will really start to get under the skin of their big data, capitalising on the wealth of data harnessed through analytics to create more responsive and of-the-moment retail experiences, beyond marketing communications. ‘Although still cautious, customers are becoming more comfortable sharing their personal
Green Room’s store design concept for Dubai-based retailer Sun & Sand Sports included the installation of store heat mapping.
information with brands if they are guaranteed a better and more relevant experience,’ says Aitken. ‘Being transparent about data collection and use will build a stronger connection with customers so retailers can reap greater loyalty.’ It’s a trend that Chris Chubb, digital director at Green Room, agrees will impact retail this year. ‘I believe in having good data,’ he notes. ‘Once you have good data, it can be turned from information to intelligence to predictions. Good data requires good technology to capture it. Many retailers still have multiple systems that are siloed and ineffective, and 2016 will see improvements in this area.’ Green Room’s store design concept for Dubai-based retailer Sun & Sand Sports included the installation of store heat mapping, linked to demographic data and viewable from a tablet. Using this intelligence, the retailer is able to identify cold spots within the store and reorganise merchandise accordingly. ‘Good quality, well analysed, technology sourced data is the key to good customer service and can create a real competitive advantage for retailers,’ says Chubb.
Contactless payment With contactless payments on the rise, more and more retailers are expected to adopt the technology in the coming months. ‘Contactless was one of the real success stories of 2015,’ reflects Adam Tregaskis, head of retail at The Market Creative. ‘Wide consumer adoption drove the new limit of £30 and now some cards allow high-value contactless payments of up to £100 by entering a pin on a mobile device, further boosting use. ‘As we’ve seen repeatedly, convenience is a major factor in adoption of new technologies and contactless delivers this in spades,’ says Tregaskis. ‘A cashless society will be the future and ultimately retailers will miss out on valuable sales if they fall too far behind the curve and fail to keep up with how shoppers want to buy.’
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TM
The World’s 1st Combined Bluetooth Printer and Cash Drawer Star is known worldwide as the most dominant printer manufacturer for mPOS with connectivity at all levels, so it is only natural for Star to create the world’s 1st Bluetooth all-in-one mPOS printer and cash drawer. mPOP delivers outstanding connectivity and design, plus intuitive functionality and simple integration with your chosen mobile, software and card payment system. Welcome to a new era for mPOS. Welcome to mPOP.
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show preview Text: Lyndsey Dennis
RBTE: ENDLESS INNOVATION Immerse yourself in the latest technology developments at Retail Business Technology Expo (RBTE) next month. Retail Business Technology Expo (RBTE) returns to Olympia London from 9-10 March 2016 alongside Retail Design Expo and new show, Retail Digital Signage Expo. The exhibition is a must-attend event for retail, hospitality, travel, entertainment/leisure operators and etailers who want to keep up to date with the latest solutions, as well as take advantage of the strategic and tactical advice that will be available to help them.
In-store RFID Customer Experience The In-store RFID Customer Experience provides visitors with an understanding of how RFID can bring benefits to almost every part of their business. The area offers a fully interactive retail journey — from the warehouse to the shop floor — demonstrating RFID’s multiple functions and advantages across all aspects of retail. Visitors have the opportunity to explore the In-store RFID Customer Experience Zone, which provides retailers with an understanding of how RFID can bring benefits to almost every part of their business. Representatives from the zone’s main sponsors are on hand to demonstrate
RFID’s multiple functions and advantages across all aspects of retail. RBTE has played host to an RFID area since 2012, and in 2016 even more attention is being given to this fast developing sector of the retail technology landscape.
Champagne Bar, sponsored by Dell The Champagne Bar takes centre stage at the exhibition and is situated right in the heart of the show, offering the ideal venue for networking.
PayPal Chill & Charge Lounge Sponsored by PayPal, the Chill & Charge Lounge is located within the main hall and offers visitors the opportunity to use the free wifi, have a coffee and network — it’s a great place to arrange to meet, as well as charge your phone up using the Cambrionix charging station.
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show preview Right: Tellermate will demonstrate its T-ice Intelligent Cash Drawer and T-knx Cash Office Software on stand 735.
eCommerce Quarter In addition to the hundreds of exhibitors throughout RBTE that offer some kind of eCommerce solution, the eCommerce Quarter will feature more than 60 eCommerce solutions specialists together with a dedicated eCommerce Theatre, sponsored by Silverpop, an IBM Company, covering every key aspect of the eCommerce customer journey presented by retailers themselves. It really will be the only exhibition you will need to attend to find out the solutions, tactics and inspiration for eCommerce and with the combined offering of all the other exhibitors at RBTE, provides a seamless retail experience.
The Big Party at RBTE, sponsored by Dilax Join the celebrations at The Big Party and enjoy a drink or two on the first evening of RBTE — Wednesday 9 March at 4.45pm-6pm in the Dell Champagne Bar.
Retailer Bootcamps at RBTE Hot on the heels of the successful eCommerce Bootcamps at RBTE 2015 comes the 2016 Retailer Bootcamp programme. Held over two days exclusively for retailers, these highly practical workshop sessions will provide attendees with hands on advice for every element of the customer journey. Attendees are able to learn about a subject and then go away and implement what they’ve learnt. The sessions will cover the entire customer journey. Each session in the bootcamp will be led by industry experts who know the ins and outs of their specialist subject, sharing years of knowledge in one comprehensive session, so that attendees can avoid the pitfalls and reap the benefit of their extensive expertise. Please note the eCommerce Bootcamps are for retailers only and pre-booking is required; check out the RBTE website for details.
Innovation Trail and Awards The Innovation Trail and Awards highlight some of the best retail innovation that’s on offer at RBTE. It will help navigate the vast range of solutions on offer on the show floor with a special trail, accompanied by a Winners Wall with the story behind the selected innovations. RBTE exhibitors have submitted their innovations, and a shortlist will be selected by a specialist panel of industry experts, with the ultimate winner being announced at the show.
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Right: Experience Wi-5’s mobile engagement on stand 10, which offers nearby audiences instantaneous access to engaging content and immersive interaction via any phone or tablet; without the need of an app, download or even access to the internet.
Right: Visitors to Iconeme’s stand (P6) will be able to experience the company’s VMBeacon, which works alongside the Iconeme app to deliver an unparalleled retail experience, bringing together the online virtual world and the bricks & mortar of stores.
Below: Visitors to VCA’s stand (641) will have the opportunity to see live demonstrations of a wide range of affordable and easy to implement Retail Business Intelligence tools.
show preview
Retail Digital Signage Expo
Retail Design Expo and RBTE are embracing the booming digital signage market with a new addition to the 2016 shows — Retail Digital Signage Expo. This exhibition will be a dedicated event featuring the entire range of suppliers, from the screens and kiosks to content management, media players, networking solutions and more. In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE conference programmes. The topic of digital signage is being covered extensively in the conference programme. Speakers tackling this subject will include:
Above: ChargeBox will demonstrate its secure mobile charging solutions for the first time at RBTE on stand 170.
Above: Manhattan Associates will showcase its fully integrated omni-channel point of sale and clienteling solutions on stand 512.
Left: On stand 520, iVend Retail will showcase the latest in mobile loyalty — digital passes, alongside a range of omnichannel solutions. Join iVend Retail for a drink at its Loyalty Bar on its stand from 9.30am-5pm by downloading a digital pass from www.ivend.com/ RBTE-2016
• Bridget Lea, general manager stores, Telefonica O2 • Guy Cheston, head of media sales, Harrods • Thomas Just Rasmussen, coo, Intersport Group Denmark • Giovanni Flore, global digital signage project manager, Benetton Group • Chris Annetts, commercial passenger services director, Heathrow Airport • Claude Hagege, retail digital marketing consultant, Chanel • Julija Bainiaksina, co-founder, The Dandy Lab • Jeffrey Fisher, global store experience & visual merchandising director, Sunglass Hut / Luxottica Group • Simon Bentley, former head of store development, design and merchandising, Telefonica O2 & Argos • Stuart Taylor, ceo, KINETIC WPP To find out more, visit: www.retaildigitalsignageexpo.com *All information correct at time of going to print
When and where Olympia, London Wednesday 9 March 2016 Thursday 10 March 2016
9.30am-5pm 9.30am-5pm
rbtexpo #RBTE2016 www.retailbusinesstechnologyexpo.com
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insight
Business Intelligence RBTE 2016 is the perfect platform for us to “demonstrate how we have evolved into a total solutions provider for video analytics in the retail sector. The products and solutions that we will have on show reinforce our claims that we can make it almost effortless, as well as cost-effective for retailers to take full advantage of our highly accurate and effective edge-based analytics software.
“
Kevin Waterhouse, executive vice president, global sales for VCA
New generation business intelligence solutions to give retailers an edge The retail sector has much to gain from the data that affordable analytics solutions can deliver. Understanding the buying behaviour of customers has never been more important, with high street retailers facing fierce competition from the online options that are now so easily accessible to consumers. And those retailers that give consumers the choice can take advantage of video analytics to monitor and measure the impact of on-line promotions and other marketing activities on the number of people that enter their stores. Simple implementation, low initial investment and minimum disruption, and high ROI The availability of affordable, easy-to-configure and simple-to-use cameras equipped with video analytics software has opened up the opportunity for retailers to gather reliable and verifiable data that can indicate why an individual store is performing better than others. Doing more with less staff, increasing customer satisfaction by minimising delays at check-outs and identifying the best times and locations for product promotions, are just a few of the goals that can be achieved with very little effort, with the help of the people counting feature offered by the video analytics.
live demonstrations of a wide range of affordable and easy to implement Retail Business Intelligence tools. Each has been designed to provide in-store management and on-the-road regional managers, as well as marketing and merchandising executives, with a greater understanding of customer behaviour from the moment they enter a store to when they leave.
Intelligent People Tracker VCA’s new imaging technology-based Intelligent People Tracker incorporates its highly acclaimed people counting software. The competitively priced IPT-1000MR presents an accurate method of measuring customer waiting times at the point of sale and can generate real-time alerts to store management when queuing time or queue lengths exceed pre-defined thresholds. It can also be used to track customer movements and even those “giving up” and walking away.
Cloud-based uCountit delivers real-time and affordable business intelligence
RBTE 2016
There has been no shortage over recent years of specialist software development companies offering retailers ‘business intelligence’ solutions that can help them gain a greater understanding of customer behaviour. However, the solutions offered by many of the providers are often too expensive to be deployed by the majority of retailers. They can also be time consuming to set up and the format, in which the analysed data is presented, can be complex.
VCA’s credentials as a total solutions provider for business intelligence solutions will be on show at the Retail Business Technology Expo (RBTE) 2016. Developed in the UK by a team of computer vision scientists, the VCA analytics engine is based on state-of-theart computer vision algorithms, which has been successfully used worldwide in more than 300,000 video channels. Visitors to VCA’s stand 641 will have the opportunity to see
Instantly Understandable Dashboard Help is on hand with the introduction of VCA’s cloud based uCountit counting and tracking reporting solution. uCountit’s stripped down Dashboard, developed as a direct result of feedback from existing retail clients, presents the analysed data in the form of simple charts, heat maps and reports.
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insight
The reports provide real-time information for each store, by hour or day of the week, presented in an understandable format. They are designed to be used with minimal training by operations managers, as well as store and marketing personnel, to assist them with refining their tactics for increasing sales, maintaining customer satisfaction and identifying opportunities to introduce business efficiencies, including making best use of human resources. Simple implementation uCountit can be accessed via a browser such as Internet Explorer, Google Chrome or Firefox. It does not require the installation of specialist software and provides secure data transfer even when operating under an unstable network environment. Video cameras can be installed in minutes with no additional onsite hardware; it can even use some existing cameras if installed in the right locations
VCA launches ‘Intelligent’ Public View Monitor VCA has packed its Intelligent Public View Monitor (IPVM) with a long list of impressive features, which offer tangible benefits to retail marketing executives, as well as loss prevention managers. Face Detection VCA’s IPVM takes advantage of high definition camera technology, supported by facial detection software, to record the faces of everyone entering a store. The face images captured by the built-in Full HD camera which is discretely located within the IPVM’s housing, can be used to verify where individuals have been within the store Business Intelligence VCA refers to the IPVM as being ‘intelligent’ because the camera incorporates its highly acclaimed analytics technology. With its people counting and tracking capabilities, the analytics can be utilised to produce heat maps as well as data on how long each customer dwells in specific areas of a store or how long they have queued when used in conjunction with its Ucountit cloud based software.
Supported by uCountit, VCA’s cloud-based analytics reporting solution, it therefore provides a very powerful multi-purpose business intelligence tool offering a high potential ROI when installed at individual shopping aisles, as well as at store entrances. In-house promotions The IPVM is also equipped with a built-in SD card slot for displaying welcome messages and advertisements in support of in-house promotions. The internal SD can hold the messages so each monitor can have different and specific message depending on the location in the store. Event detection Using the built-in camera and analytics, areas of particular interest can be set up as zones or tripwires, and when events occur the images can be recorded and/or sent to a mobile for instant review. In addition, when an event does take place the monitor can instantly switch into live mode to show the real-time activity. For further information on the VCA range of analytics solutions, visit stand 641 at RBTE 2016, taking place between 9-10 March 2016 at Olympia, London, or E: info@vcatechnology.com and visit www.vcatechnology.com
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15/02/2016 10:26
opinion
Big data, better design As shoppers become more digitally connected, retailers must use technology to inform design and curate branded environments that exceed expectations, says Charles Billott, digital director at Portland Design. Brands and retailers have always had what we today call ‘big data’ at their fingertips. Big data starts with the fact that there is a lot more information floating around these days than ever before, and it is being put to extraordinary new uses. Big data is about more than just communication: the idea is that we can learn from a large body of information, insights that we could not usually learn. These learnings are around what people are looking for, wanting, and expecting. Now retailers and brands can use smart technology to obtain behavioural information from customers in multiple environments, both in and out of store. The best ways of practicing this is to create enablement through interactive and immersive experiences and play. Enticing customers to play in the branded environment allows the connected store to obtain data through engagement. However, the ability to track, gain insights and react to the shopper behavioural patterns in the environments that they architect is nothing new. What to do with all this knowledge is proving difficult. Do you push brand, flow, product, experiential, tech, or all? The aim is to get personal and connect deeper with people, and customise their experience making them centric to the environment. The overall basis for this customisation is the attempt to harness the mass amount of data that is available to retailers and channel it to the benefit of both the retailer and the shopper. A major challenge for retailers is harnessing big data and carrying out the analytics that make the data meaningful. In a world where there are more connected devices (handhelds, computers, tablets) than there are people, brands are being consumed everywhere and anywhere. Take shopping centres, airports and railway stations; spaces where the retailers are reliant on a landlord’s technology, wifi and public wayfinding and direction. The use of data needs to be more generic. There is a gap between the high street/concourse and the retail experience. Within this gap lies platforms that the brands and retailers channel to, such as mobile, advertising and outdoor. But, what about the architects of these environments, the landlords, transportation owners and developers? How can they future-proof their environments and add value to a world where everyone is connected and connecting on the move? Today the omnichannel shopper searches and shops across platforms, places and objects, whether it be drinking a coffee in a sports store, or trying a bike in a train station, our consumption is cross channeled. The architects of our environments must accommodate for emerging technologies while using data to inform design. Through creating environments that offer technological enablement to people within, we can learn more around what they want and then adapt our designs in a more responsive way. Shopping centres, airports and places of public realm must keep up with the retailers, allow space for brand engagement and technology for retailers to connect deeper with customers out of store.
The way to offer enablement in these environments can take many forms. One way is product showrooms that enable the customer to interact with and try out products, as well as be sociable with staff and other customers, immersing the experience in the public realm. As well as immersive experiential hubs that enable shoppers to control their shopping experience. Venues for experiences that cannot be housed in-store or online. Within store this is already happening with the likes of Burberry, Audi and Nike. These brands use their retail space as destinations, play areas, showrooms for curated brand experiences. Take Verizon, the technology product company that makes wireless headphones, cellphones and accessories. Immersive digital experiences and tailored storytelling have made the brand’s stores a playground for the mobile lifestyle. The store features six zones highlighting the everyday moments that enrich mobile lives, from gesture-based digital walls and interactive product guides to a 40ft tall LED screen that syncs with your smartphone. Play, discovery and engagement has aligned digital’s role with the physical helping the brand become the go-to destination for a connected lifestyle. As designers we must accept that ‘digital branding’ is essential when augmenting the technological with the physical. Digital and Data helps retailers align the customer experience with the brand experience, making it much easier to meet not only the customer expectations but the commercial objectives too.
www.portland-design.com 51
show preview
Photography: Messe Düsseldorf/EuroCIS 2016 Text: Lyndsey Dennis
EUROCIS 2016:
NEW HIGHS Following its record year in 2015, Europe’s meeting place for retail technology professionals is back with an even bigger footprint.
EuroCIS Forum The latest developments including current case studies, innovations and trends presented by exhibitors and their clients. Free of charge, no registration needed.
Hall 10 F04 11am-5pm
Omnichannel Forum Technologies of the future for all aspects of omnichannel and e-commerce.
Hall 10 A70 11am-5pm
retail technology awards europe (reta) Retail technology event EuroCIS returns to Düsseldorf later this month, offering a forum of high performers, innovation drivers, new ideas and technologies spanning POS, payment systems, mobile solutions, business analytics, interactive solutions and omnichannel. A mix of 400 exhibitors from 29 countries will present innovative technology solutions revolving around retail. EuroCIS is a must-go event for the decision makers in the industry because retail technology has never been more important for retailers. The exhibition will provide an overview of current strategies and solutions for optimum networking of all channels in both the specifically created Omnichannel Area and in the integrated Omnichannel Forum. In a programme of talks (bi-lingual in German/English), best practice examples will be shared. In the Omnichannel Area, predominantly young enterprises will be represented such as Bluetrade E-Commerce, Inventorum, Mangold & Mangold, Phizzard GmbH and Tradebyte Software, to name a few. In addition to this, visitors can find start-ups with interesting solutions at an already fully booked stand sponsored by BMWI, the German Ministry of Economics and Technology, namely Apinauten GmbH, CashConcepts Europe GmbH, Fehn IT-Solutions, Gesture Powered GmbH, metoda GmbH, pro.net.expert. GmbH, SayWay GmbH and 42reports GmbH.
The prestigious awards of the EHI Retail Institute for excellent, innovative IT solutions in retail (by invitation only).
Rheinterrasse 23 February 2016
Academy Award Recognition for exceptional scientific efforts, which draws on innovative ideas and can be applied in retail. Presented by EHI and GS1 (by invitation only).
CCD South 24 February 2016
Top Produkt Handel 2015 Seventh edition of the German top retail product awards, with many innovative solutions submitted by suppliers, service providers and shopfitters to the retail industry.
Omnichannel forum 23 February 2016 at 5pm
Guided Innovation Tour Tours taking visitors to meet selected exhibitors. The focus is on innovative start-ups at the BMWi Area (Federal Ministry for Economic Affairs and Energy) and in the Omnichannel Area. Organised by PlanetRetail. Sign up by emailing RT@planetretail.net
Omnichannel Area The exclusive area for innovation and inspiration in designing a full customer journey.
Hall 10 A62 You can order tickets to EuroCIS online at the ticket shop and take advantage of the reduced price, which includes free use of public transport to and from the trade fair site.
When and where Düsseldorf Trade Fair Center Tuesday 23 February 2016 10am-6pm Wednesday 24 February 2016 10am-6pm Thursday 25 February 2016 10am-6pm
EuroCIS #EuroCIS www.eurocis-tradefair.com
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53 2015-11-25 EuroCIS 2016_Großbritannien_Retail Technology_86 x 262mm_Retail Focus _4c_4652.indd 1
20.10.15 11:33
products
RBTE SPC International - stand 540 SPC will be demonstrating the latest self-checkout development from NCR which provides retailers of all sizes with the opportunity to offer a new type of self-service, targeted particularly at the younger generation of shoppers who demand fast service and don’t carry cash. The NCR SelfServ 90 is an interactive kiosk that helps you engage customers, deliver relevant product information and promotions, and most importantly increase sales. Its compact footprint and multiple mounting options give you the flexibility you need to install it just about anywhere in your stores — from a floor pedestal to a countertop or wrap stand, or even on a wall. Dependable and built to meet NCR’s exacting technological standards, the SelfServ 90 guides shoppers with its easy-to-use interface. T. +44 (0)1895 203 120 E. retail@spcint.com www.spcint.com/rbte-2016 Twitter: spcint
Vodat International stand 554 Vodat International specialises in providing managed products and services specifically designed for the retail sector. The company will showcase four of its leading products that provide retailers with business class solutions and exemplary managed service, allowing the retailer’s IT department to concentrate on developing the business, leaving the day-to-day operation in the capable hands of Vodat. Services include: managed data networks, managed wi-fi, managed payment solutions and managed business telephone solutions. T. +44 (0)161 406 1820 E: info@vodat-int.com www.vodat-int.com Twitter: Vodat_Int
DENSO Auto-ID - stand 773 DENSO WAVE is a member of the Toyota Group and exclusively represented in Europe by the DENSO Auto-ID Business Unit. DENSO WAVE is the inventor of the QR Code and one of the global market leaders for identification systems, scanners and devices for mobile data collection. At the RBTE show, DENSO will present two innovative developments of its revolutionary QR Code: The FrameQR Code and the Secure QR Code. DENSO is also introducing the QK30 scanner. In combination with a mobile payment application from its partner company Yoyo Wallet, this development makes an all-in-one cashless payment and loyalty system for customers at the POS possible. T. +49 211 88252 450 E. info@denso-autoid-eu.com www.denso-autoid-eu.com
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Futura Retail Solutions stand 556 The choice of fashion and lifestyle brands including Cath Kidston and Lulu Guinness, Futura’s retail management and EPOS platform provides a cost effective and powerful omni-channel retail solution with live stock data, fast transaction throughout and impressive inventory control. Full e-commerce integration with live customer and item data, click and collect, gift card redemption and other features provide a seamless customer experience whether online or in store. T. +44 (0)1189 841 925 E. sales@futurauk.com www.futura4retail.co.uk Twitter: Futura_retail
products
Tilroy - stand 190 Tilroy is a cloud-based service platform for retailers that allows them to make a connection with the modern consumer in order to meet their needs at any time and any place. By providing integrated components such as a web-based point of sale, products, stock and customer management and modules such as e-commerce, Tilroy can provide the retailer a 360° view on customers and sales, on any channel or any combination of channels. The company works for any size of business. The extended ERP connector connects Tilroy to enterprise ERP systems for products, stock and sales. For smaller retailers it provides tools to manage product catalogue for offline and online use. T. +32 (3) 827 21 95 E: info@Tilroy.com www.tilroy.com
Scan Coin - stand 500 Introducing the new RCS 400 2.0, a flexible solution for retailers to manage their cash drawers. Cashiers log in and in less than 30 seconds, coins and notes are automatically dispensed for their float. During the day, RCS enables supervisors to support the cashiers with change when needed and all activities are registered online for maximum cash flow control. At the end of the day, cash is quickly deposited back into the RCS and stored securely ready for future float dispensing. Repeated and time consuming manual cash counting is eliminated and the risk of mistakes and shrinkage are reduced to a minimum. T. +44 (0)161 873 0505 E. sales@scancoin.co.uk www.scancoin.co.uk Twitter: SCANCOINUK
Chargebacks911 - stand 684 Chargebacks911’s products address both sides of the chargeback issue: prevention and representment. Its Merchant Compliance Review is a 106-point inspection of business practices and policies to detect chargeback-inducing merchant errors. Affiliate Fraud Shield ensures campaigns increase revenue, not liability. The chargeback alert network provided by Chargebacks911 offers the broadest global coverage, enabling merchants to refund unauthorised transactions and avoid chargebacks. Its Intelligent Source Detection identifies true chargeback triggers, enabling merchants to create efficient representments and dispute more illegitimate chargebacks. Its Tactical Chargeback Representment is the gold standard in the industry, guaranteeing both ROI and the highest win rate possible. T. +1 877 634 9808 E. info@chargebacks911.com www.chargebacks911.com Twitter: Chargebacks911
Britannic Technologies stand 280 Britannic will showcase two ways to blend digital and real-life interactions for a cohesive and interactive experience instore and online: one based on sensor technology to connect consumers to products, front and back office staff over a range of devices, applications and channels; the other using omni-channel contact centre innovations. Underpinned by a feature-rich demonstration including Mitel MiContact Centre software, adaptive CRM technology, social media management and analysis tools, mobile apps, SMS, IVR, voice, email, web chat, “click to video” and co-browsing capabilities, seamlessly integrated for slick UX/CX. T. +44 (0) 01483 242 526 E. hello@btlnet.co.uk www.btlnet.co.uk Twitter: BritannicTech
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Flexible strip LEDs: made to measure
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opinion
Time well spent The stores of the future will be diverse, dwellable spaces for learning, inspiration and socialising, believes Laura Lutz, creative strategist at Dalziel & Pow. Here, she explores how smart brands are slowing the retail journey to foster stronger connections with customers. The lines between retail, hospitality, entertainment and lifestyle are blurring. In an era when we can purchase products and services anywhere and at any time, new solutions are needed to engage customers in ways that cannot (at least, not yet) be replicated online, satisfying the continuing desire for tactile experiences.
Brand destinations Borrowing from the so-called ‘mall model’, mono-brand retailers are creating destinations with a holistic lifestyle offer combining food, shopping and entertainment. US homeware and food retailer Williams-Sonoma includes a cookery school, herb garden, outdoor kitchen and brand museum at its San Francisco flagship. Dining is also a major part of our concept for UK garden centre group Notcutts, adding an extensive food hall with market-style stalls and a 190-seat restaurant. Japanese brand Muji’s latest New York flagship is another true customer playground. Focused on collaboration and customisation, customers can create bespoke scents and diffusers in an Aroma Lab or embellish purchases at the Embroidery Station. By being great hosts, offering entertainment and shopping under one roof, brands make it convenient and worthwhile for consumers to spend an entire day with a single brand.
Teach them well ‘Edutainment’ helps retailers from all sectors to connect with knowledge-hungry customers, who expect experiences and solutions beyond product. Offering fun experiences with educational value is a smart way of tapping into communities, targeting a lifestyle choice or special interest rather than a specific age demographic. Activewear brands such as sports giant Nike and Lululemon organise popular workout classes and training clubs, while French home improvement brand Leroy Merlin has an in-store school of DIY. H&M also hosts embroidery and screen-printing classes at its Oxford Street flagship, where visitors can learn how to decorate products purchased in-store.
Communal spaces We’re also seeing brands strive to become an ingrained part of customers’ daily lives by encouraging peer-to-peer connections and providing relevant, convenient services or spaces. Denim label Levi’s targets cyclist commuters with its pop-up bike repair workshop, café and co-working space, offering complimentary wifi. This cannily taps into the growing nomadic workforce, as one in four under 30s in the UK plan to be self-employed by 2017. Similarly, a large communal table is at the heart of our Store of Connections store concept for O2, forming a hub where people can work remotely, join workshops or spend time however they choose. Mall operator Westfield is also throwing its weight behind this trend with the launch of Bespoke, a 3,440 sq m space at its
San Francisco shopping centre for start-up retail tech companies. It features work and meeting spaces, and the possibility to directly test ideas through pop-ups in the mall.
Cultural exchange A growing number of brands are integrating fine art in-store to showcase their commitment to local values and assert their cultural relevance, cultivating a deeper brand-customer bond. Scandinavian lifestyle brand Austere and fashion marketplace Bene Rialto both have dedicated galleries in their stores (downtown LA and New York respectively). In London, we made contemporary art the linchpin of Jigsaw’s Duke Street Emporium, filling the 19th century building with installations and paintings by up-and-coming British artists. Showcasing creative kudos can also extend beyond the store. Hermès launched a brand exhibition at London’s Saatchi Gallery in 2015, while Louis Vuitton has its spectacular Frank Gehry-designed art museum in Paris. Airbnb even used art fair Design Miami/2015 as a platform for engagement, hosting talks, experiences and art projects in its pavilion.
Retail sanctuaries Smart retailers acknowledge customers’ growing desire for decelerated journeys and restful domestic-style environments. US fashion brand The Row’s minimalist LA flagship occupies a mid-century modern house complete with a dining area, living room and swimming pool, while Chinese luxury retailer Shang Xia’s flagship in central Shanghai is conceived as an Asian urban oasis. Visitors to the three-storey villa are asked to remove shoes upon entering and served green tea while browsing. Offering a high street equivalent, our store concept for British fashion retailer Oasis on Tottenham Court Road includes a dayto-evening café bar and a beauty salon. It’s not far from natural beauty brand Lush’s Oxford Street flagship, where customers can retreat to a spa or a retro-themed multisensory cinema. Product is no longer the centre of the store proposition. Create a ‘home from home’ – sanctuaries and club houses with diverse services – which provide the room and atmosphere to discover at leisure.
www.dalziel-pow.com Time Well Spent is part of Dalziel & Pow’s six-part Engaging Brands series.
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Insight
dia systems at rde 2016 DIA Systems Ltd, formerly known as Designs in Aluminium, was established in 1997 and has now become a global force within the retail and shopfitting industry. Starting with only a handful of profiles which were supplied within the UK, we now supply to more than 20 countries worldwide and stock over 120 products. We understand the needs for working within the shopfitting industry and pride ourselves on the service and quality we offer, as well as ensuring that our products are delivered to suit your bespoke specifications. Since our rebranding, we have introduced three new retail display systems to our extensive range; namely the ‘horizontal’, ‘socket’ and ‘upright’ systems. Our ‘horizontal’ system comprises a sleek hidden horizontal track and accessories to suit; shelf brackets, forward arms, stepped arms and prongs. The hidden ‘horizontal’ track can also be used as a glass shelf holder. Our ‘socket’ system follows a minimalistic look and comprises of sockets and accessories such as forward arms, stepped arms, shoe shelves, equestrian hat holders and spigots for clients to adapt to their own specification. Finally, our sleek and slim ‘upright’ system has various accessories including RSBs, d-rails, forward arms, glass shelf brackets, etc. Building strong relationships with globally known retailers such as House of Fraser, French Connection and Boux Avenue has enabled DIA Systems Ltd to evolve into offering a complete retail display system. Exhibiting our products in some of the world’s biggest retail expos such as EuroShop and the first Retail Design Expo exhibition last year allowed us to showcase our products to an extensive and diverse audience. Following our consistent growth, we have recently opened a showroom and office in Mexico to service our clients in both Latin and North America. We have also composed a new and improved website, logo and brochure. Our staff number and expertise has substantially increased, and additional plans to expand our premises size are due to commence imminently in order to accommodate the company’s rapid development. Working with respectable blue chip companies such as Boux Avenue, French Connection and Pretty Green has enabled us to promote and develop our new systems. Working with these companies has empowered us to broaden our systems; thus satisfying each client’s individual needs. DIA Systems Ltd also manufactures bespoke systems through working closely with designers for stores such as Step2wo London, Selfridges and Fenwicks. This enables the end user to transform their vision into a reality, meaning that DIA Systems Ltd. is now the gateway to achieving your completion. We look forward to and welcome you to Stand J70! sales@diasystems.co.uk www.diagroup.co.uk
WINNER2015
show preview
RDE 2016: Blazing a trail Text: Gemma Balmford
A preview of the second annual retail design, visual merchandising, marketing and shopfitting event. Next month’s Retail Design Expo (RDE) is set to be double the size of the inaugural show in 2015, with more than 250 exhibitors, over 75 conference sessions and a host of new features. The two-day event, which takes place alongside Retail Business Technology Expo and Retail Digital Signage Expo at Olympia London, will feature some of the biggest names in retail design and visual merchandising, including Dalziel & Pow, Checkland Kindleysides, Umdasch, Philips Lighting and Millington Associates, all presenting the latest products, ideas and trends for the sector. New for 2016 is the Innovation Trail & Awards. The scheme will highlight 18 innovations on display at the show, including Armourcoat’s ArmourFX modular surface solutions, Global Display’s Eco mannequin, Iconeme’s VMBeacon, and WBC’s BRIX modular display system, with an overall winner announced during the event. As sponsor of the new show feature, design group 20.20 says: ‘Retailers need to reinvent themselves. They have spent many years improving internal processes, but today’s customers are asking retailers to focus on them, not on the systems.’ Also making its debut at RDE is the Shopper Marketing Conference in association with POPAI. Across the two days, speakers from the likes of Coca-Cola, Unilever, Tesco and Pepsi will discuss a wide range of topics such as attracting customers into the store, using shopper marketing across various channels, and managing the delivery at the point of sale across different outlets. The sessions will take place in the dedicated Shopper Marketing Theatre. Other seminar highlights will include a presentation by Guy Smith, head of design at Arcadia Group, on why retail should be all about experiences, and a panel discussion on predictions for retail design in 2020. These form part of the Retail Design & Branding conference, which will be split across two theatres. At the centre of the exhibition is the Designer Pavilion, which will host some of the UK’s leading design consultancies and architects, including Checkland Kindleysides, Shopworks and Wanda Creative. Next month’s event will also see the return of the Retail Design Student Awards, which celebrate, encourage and promote the future stars of retail design. For more information and to register for RDE 2016, visit: www.retaildesignexpo.com
Design agency Briggs Hillier will discuss its latest projects, including the interactive branded spaces for adidas.
Show features Retail Design Student Awards Mentored by leading designers, students from six top colleges will show how they answered live briefs from Topshop and Speedo. Prizes will include placements with Checkland Kindleysides, Arcadia and Graven Images.
VM Student Awards Students from four leading colleges will work to briefs from Liberty, Browns and Oasis. Visitors can see the results in the dedicated VM Student Awards Showcase area. The prize will consist of paid work placements at Liberty, Oasis and Browns.
Innovation Trail and Awards The scheme will highlight 18 innovations on display at Retail Design Expo 2016, encouraging visitors to seek out the ideas and products that could drive future changes to the industry and their business. The innovations will also be displayed in a dedicated area, while an overall winner will be announced during the event.
Designer Pavilion UK design consultancies and architects come together in the centre of the exhibition.
Retail Digital Signage Expo Located between Retail Design Expo and Retail Business Technology Expo, this new show brings together suppliers in the digital signage sector.
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SEE US AT RETAIL DESIGN EXPO 2016 - STAND E40 / VM & DISPLAY SHOW 2016 - STAND D3
STORE DEVELOPMENT
MANNEQUINS
RETAIL DESIGN
WIGS & MAKE-UP
FIXTURES AND SHOPFIT
BESPOKE PROJECTS
VM & WINDOW DISPLAYS
PROPS & SIGNAGE
GLOBAL-DISPLAY.CO
show preview
Seminar highlights Wednesday 9 March
Thursday 10 March
Why retail should be all about experiences 10:10
The effectiveness of digital signage 10:50 in luxury retail
Guy Smith, head of design, Arcadia Group (Retail Design and Branding, Theatre 1)
10:50 How brands can help retailers create a point of difference to attract customers into stores Joe Ward, associate director of shopper marketing, Coca Cola (Shopper Marketing Conference, Shopper Marketing Theatre)
14:10 K eynote: Retail futures: Smart stores, culture clubs and the active flagship Katie Baron, head of retail, Stylus (Retail Design and Branding, Theatre 2)
14:50 U nderstanding the importance of mixed-use spaces to future retail Jon Tollit, principal, Gensler (Retail Design and Branding, Theatre 1)
15:30 Panel discussion: Predictions for retail design in 2020
Moderated by Tim Greenhalgh, chairman and chief creating officer, FITCH Jim Thompson, MD, 20.20 Richard Ash, founder and CEO, Green Room (Retail Design and Branding, Theatre 2)
Guy Cheston, head of media sales, Harrods (Retail Design and Branding, Theatre 1)
11:30 Bringing the home into the home retail experience Robin Howard, concept designer, store design, buying and brand, John Lewis Display Plan (Retail Design and Branding, Theatre 2)
13:50 A new store concept for travel retail
Lee Haslett, sales director, Virgin Holiday Your Studio (Retail Design and Branding, Theatre 2)
15:10 Panel: The future of shopper marketing Moderated by Simon Hathaway, global chief retail officer, Cheil Amy Fisher, central shopper marketing manager, DairyCrest Dilyara Abdulkayumova, shopper marketing manager, Diageo Vanessa Henry, shopper insight manager, IGD (Shopper Marketing Conference, Shopper Marketing Theatre)
16:00 The Joy of Mothercare: The turnaround of destination stores Davide Carrer, UK director of store ranging and design, Mothercare Mariann Wenckheim, director, 20.20 (Retail Design and Branding, Theatre 2)
For the full conference programme, visit: www.retaildesignexpo.com/sessions
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show preview
Innovation Trail & Awards finalists
Umdasch Shopfitting Group: ESL Inclusive electronicprice labelling
Visit the dedicated innovation area to see all 18 finalists Global Display: Eco Mannequin
Iconeme: VMBeacon Office Twelve: Making a splash with trash for Converse
Unibox: Kontakt no wires no connectors lit shelving
Armourcoat: ArmourFX modular surface solutions
When and where Olympia, London Wednesday 9 March 2016 Thursday 10 March 2016
RtlDesignExpo #RDE2016 www.retaildesignexpo.com
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9.30am-5pm 9.30am-5pm
WBC: BRIX modular display system
NEW RESOURCES FOR RETAILERS
SEE US AT
RETAIL & VISUAL MERCHANDISING PRODUCTS Bespoke display commissions•Period shop fittings•Vintage props
Rosemount, Huddersfield Road, Elland, HX5 0EE, West Yorkshire Tel: +44 (0)1422 376000 Email: sales@andythornton.com andythornton.com
AT-RetailFocus-2016.indd 1
04/02/2016 16:16
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RETAIL DESIGN EXPO Fairfield Displays - stand G1 Fairfield is a specialist in using light and movement as an integral part of the display that will draw customers to products and sales messages. The company uses the very latest energy saving materials and techniques to enhance the customer experience. It is a highly experienced company, with more than 35 years of experience working with large and small retailers throughout the UK and the rest of the world. A professionally trained team of consultants, designers and installers make sure that everything runs smoothly. Fairfield is an award winning company with a proven track record with showrooms in Fleet and Shrewsbury. T. +44 (0)1252 812 211 E. info@fairfielddisplays.co.uk www.fairfielddisplays.co.uk Twitter: fdluk
Armourcoat - stand H50 ArmourFX, Armourcoat’s custom wall panel system, has been shortlisted for the Retail Design Innovation Trail and Awards at Retail Design Expo. ArmourFX offers design-led modular surface solutions including decorative wall panels and 3D display items. To find out more, log on to www.armourfx.com and visit Armourcoat on stand H50 at the show. T. +44 (0)1732 460 668 E: sales@armourcoat.co.uk www.armourcoat.com Twitter: Armourcoat
Signwaves - stand Y2 In addition to exhibiting its existing signs and displays in the range, at Retail Design Expo Signwaves will reveal its latest innovation for the first time — the POW! Sign (patent pending 1520080.1). As a leading UK designer, manufacturer and printer of promotional signs and displays, this latest product from Signwaves serves to complement the existing range of unique solutions available to help increase footfall and improve sales. With the increasing importance of combining effective bricks and clicks marketing in your mix; Signwaves could have the perfect traditional display to showcase your brand message to compliment your digital efforts. T. +44 (0)1493 419 300 E. enquiries@signwaves.co.uk www.signwaves.co.uk Twitter: Signwaves_Ltd
Wieland Electric - stand G20 Connection experts Wieland Electric will be demonstrating the benefits of the new gesis MINI connector system. With the trend towards miniaturisation, gesis MINI is an innovative compact pluggable installation system with a low profile and compact dimensions. At just 23mm wide, the 3 pole gesis MINI connector is just 70 per cent of the size of the standard 3 pole gesis CON connector, making it ideal for discrete lighting installations. Wieland’s gesis NRG flat cable system is ideal for quick and simple installation of power distribution and lighting control in retail applications. T. +44 (0)1483 531 213 E. sales.uk@ wieland-electric.com www.wieland.co.uk Twitter: WielandElectric
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International Decorative Surfaces - stand P4 With Surface Styling from IDS, there’s no need to worry over which is the right surface material for your project. This unique specification platform offers a world of design inspiration from more than 40 leading surface material brands, is supported by a 24-48 hour sampling service, and guarantees architects and designers expert technical and product advice to make all the right choices. Designers have access to an unparalleled portfolio of prestigious brands in laminates, solid surface, decorative panel, wall panelling, flooring and worktops such as Hanex, Kronoswiss, Formica, Polyrey and Fenix NTM. T. +44 (0)845 603 7811 E. info@surfacestyling.co.uk www.surfacestyling.co.uk Twitter: SurfaceStyling
Formica Group - stand Q3 Formica Group will showcase award-winning, design-led decors from its new collection. The stand will feature 113 new designs, including Concrete Formwood from the TrueScale range mimicking authentic materials, and innovative textures such as the red dot award-winning Plex. Also on show will be the versatile and customisable ColorCore range, as well as bespoke designs created using the Younique laminate service. The new Formica Collection suits all requirements of retail design, where practicality, durability, high-end and long-term visual appearance is key. T. +44 (0)191 259 3512 E. samples.uk@ formica.com www.formica.com Twitter: FormicaGroup
Progress Lighting - stand F75 The Masterspot 2 Track from Progress Lighting offers lighting without compromise, ideal for professional display applications. The LED fixture is designed to offer high quality, high CRI (>95) light, packing a powerful 4,000 lumen at 3,000 kelvin. Features include dynamic tunable white from 1,000 through to 25,000 kelvin; built-in wireless control; full blackbody dimming; static and dynamic fade control; and on-board focusing ring from 12o-24o beam angle. T. +44 (0)1423 704 124 E. led@progresslighting.co.uk www.progresslighting.co.uk Twitter: progressled
LG Hausys - stand Q9 For the first time LG Hausys will be showcasing HI-MACS at Retail Design Expo. Visit the LG Hausys stand, designed by Archistudio Podrini, and discover a world of possibilities with HI-MACS — a solid surface material that can be thermoformed into any shape you desire. Ideal for shop design as well as architectural and interior applications, HI-MACS brings you a modern acrylic stone that leaves nothing beyond the realms of possibility. Be it for interior or exterior design, this tactile, durable, non-porous, waterproof material combines aesthetics and functionality to meet your every criteria. For those looking to make their mark on the corporate world, logos can be simply and easily applied to, or cut into, the material. T. +44 (0)1892 704 074 E. info@himacs.eu www.himacs.eu Twitter: HIMACSEurope
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RETAIL DESIGN EXPO Araven - stand T22 Araven became one of the leading companies in the shopping basket market when it launched the original 34L Shop&Roll basket in 2005. Although, Araven was already an expert in baskets because it launched the first basket model for supermarkets in 1987. Its passion to overcome market expectations with surprising innovations, which will help consumers do their shopping and which, therefore, will make its customers’ businesses grow, are the keys to its success. Araven’s mission is to offer innovative, tempting, comfortable and safe solutions that will make it easy for consumers to carry shopping in stores. T. +34 976 465 200 E. araven@araven.com www.araven.es Twitter: Aravensl
Graphica Display - stand F21 Graphica Display is a firm specialising in design-led large format printers and display makers based in Chessington. The company services the retail, commercial, event and exhibition markets producing retail displays, promotional point of sale, brand roll outs, window vinyls and much more. Pictured is a fabric stretched lightbox for Debenhams in Oxford Street. T. +44 (0)845 373 0073 E. info@graphicadisplay.co.uk www.graphicadisplay.co.uk Twitter: graphicatweet
Display Lighting - stand M3 Display Lighting will be showcasing its latest advances in retail display lighting for the first time at Retail Design Expo. With more than 16 successful years’ experience in the design and manufacture of specialist lighting, the name Display Lighting has grown to be synonymous with the effective lighting of retail displays, museum showcases, jewellery cabinets and retail counters. The company offers exceptionally high standards of customer service, in unbelievably short lead times, from its UK production facility in Altrincham, Cheshire. The company’s vast selection of cost-effective, discreet yet powerful LED lighting systems have been designed to be simple to incorporate into all types of shopfitting systems, offering excellent CRI whilst also reducing energy costs. T. +44 (0)161 207 3355 E: sales@display-lighting.com www.display-lighting.com Twitter: DisplayLighting
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Trade Lines Shop Equipment - stand H62 With nearly 30 years’ expertise in the shop fittings business, Trade Lines offers top quality products at very competitive prices. It’s one of the country’s largest manufacturers and importers of high quality mannequins, keeping up to speed with the latest designs and trends worldwide. Its extensive collection of mannequins and tailors dummies range from simple torsos to professional ghost photography mannequins. The team works closely with customers, offering bespoke shop fittings and fulfilling individual design requirements to create the perfect look for their store. Trade Lines also holds large stocks ready for immediate dispatch and speedy next day courier service. T. +44 (0)121 236 3023 E. info@tradelines.co.uk www.tradelines.co.uk Twitter: TradelinesUK
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B-Loony - stand R34 B-Loony is the UK’s leading balloon printer and supplier of low-cost promotional items, including POS balloons, hand waving flags, branded staff sashes, promotional bunting and custom printed banners. Its specialist events team organise and install balloon arches and in-store decorations for retail promotions, store openings and brand events nationwide. A recent testimonial from one client showed that balloon arches outside its retail premises increased footfall by as much as 300 per cent, particularly when teamed with popular balloon giveaways to spread brand awareness throughout the high street. Visit the team at the show to discuss your requirements. T. 01494 774 376 E: sales@b-loony.co.uk www.b-loony.co.uk Twitter: bloonyltd
KriskaDECOR - stand D62 KriskaDECOR specialises in making highly original metal curtains and space dividers. Its products offer an abundance of architectural, lighting and interior design solutions along with many options for outlining and separating environments. KriskaDECOR’s products are manufactured with small, interlinked pieces of anodized aluminium that form a lightweight, versatile mesh. There are infinite ways to customise the curtains and each customer has the freedom to create their own. Due to the fleixble manufacturing process, the curtains can fit in any specific project, fulfilling all measurement requirements. T. +34 977 86 00 88 E. info@kriskadecor.com www.kriskadecor.com Twitter: kriskadecor
Reclaimed Flooring Co stand V30 Reclaimed Flooring Co considers all of its reclaimed treasures to be pioneering vessels of creativity and craftsmanship. The methodology behind sourcing and crafting each piece of wood has been developed through years of experimentation and the expertise of hand-picked industry professionals. Its belief that nature is the inherent architect is ingrained in each step, from the reclamation of unusual timbers to the hand crafting of custom patinas. RFC aims to keep wood just like wood, full of character, personality and timeless beauty. T. +44 (0)207 250 1108 E. info@reclaimedflooringco.com www.reclaimedflooringco.com Twitter: ReclaimFlooring
Horizon Retail Marketing Solutions - stand M34 Horizon helps brands and retailers increase sales by designing intelligent marketing solutions, based on research and years of grounding. Solutions include permanent and promotional in-store displays, packaging, branded incentives, exhibition and event solutions. Significant in-house resources include design, development, production, distribution, installation and field marketing. The company works across a wide range of retail sectors and brand categories but has chosen to showcase its bespoke and standard solutions for emerging categories such as wearables and connected home at this year’s show. The brand will also be showcasing powerful presentation tools including animated presentations and virtual reality walkthroughs. T. +44 (0)1353 666 110 E: info@horizon-rms.com www.horizon-rms.com Twitter: HORIZON_RMS
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RETAIL DESIGN EXPO Pulse Lighting - stand E62 Pulse Lighting, a UK LED lighting supplier based in the heart of England, prides itself on being one step ahead of the competition with its inhouse product design and development. The company works in close partnership with its clients to provide bespoke manufacturing solutions both within the UK and abroad with a rapid turnaround. With more than 20 years of experience in the industry, Pulse Lighting is confident it can make your lighting ideas a reality. Visit the company’s stand to see its extremely popular Unilight Panels. T. +44 (0)116 276 1700 E. info@pulselighting.co.uk www.pulselighting.co.uk Twitter: PulseLightingUK
CD UK - stand E30 For the first time at Retail Design Expo, CD UK will be showing new Corian Textura Panels in Ripples and Eyelet designs, expanding the range of surface choices to inspire designers and fabricators working in the retail sector. CD UK will have six large panels on display, showing a variety of different textures and patterns and colours together with a retail display highlighting back panelling. Textura Panels is an exciting range of patterns and textures that can transform projects into high-impact architecture, indoors and outdoors. Textura Panels have all the desirable features of Corian, being thermoformable, translucent and available in patterned colours, T. +44 (0)113 201 2240 E: info@cdukltd.co.uk www.cdukltd.co.uk Twitter: cdukltd
Andy Thornton - stand G63 The Andy Thornton Urban Vintage range of retail display and visual merchandising products includes industrial-style shelving units, display tables, cabinets, drawers, trolleys, carts and garment rails. The company also supplies decorative lighting, period shop fittings, vintage props, and decorative tin ceilings and wall tiles. The company has a pipeline of new products coming to market with new pieces being launched from its website weekly. As well as offering its range of standard products to an ever-growing list of high street brands, Andy Thornton is also regularly commissioned by retail designers to develop bespoke pieces that are exclusive to each customer. The company has talented in-house product designers and CAD technicians, alongside extensive workshops and finishing facilities. T. +44 (0)1422 376 000 E. sales@andythornton.com www.andythornton.com Twitter: andythorntonltd
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Doro Tape UK - stand L20 Doro Tape UK is back at the show for the second year to present its extensive range of decorative and printable self-adhesive films. Supplying products to the sign, graphics and retail sectors, Doro Tape UK is finding that many of its films are being used in shop and display designs by some of the best known names on the high street. The films can be employed to apply graphics and decorate literally any surface in or outside the shop, making them a must for the retail designer. Doro Tape UK is exhibiting at the show in partnership with Roland DG (UK). T. +44 (0)1858 431 642 E. sales@dorotape.co.uk www.dorotape.co.uk Twitter: doro_tape
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Harlequin Design - stand P34 Harlequin is building up for this year’s Retail Design Expo, with its stand itself as the focal point representing the company’s capabilities. The in-house team is creating the concepts and designs for the stand which this year will have a primary focus on textures. Harlequin is also making full use of its new machinery to demonstrate its enhanced production and fabrication skills as well as finish and quality of work. The stand will also include a host of 3D prop work to give visitors a full range of services, alongside digital content promoting recent window displays. T. +44 (0)20 7253 6238 E: jamesb@harlequin-design.com www.harlequin-design.com Twitter: Harlequinlondon
Briggs Hillier - stand H21 Award-winning creative design agency Briggs Hillier works with global brands and retailers to achieve powerful results in retail. Combining insight, imagination and commercial knowledge, the team creates ‘design that works’. The company will be talking about its latest projects including retail interiors, branded space and integrated digital experiences. It’s been a busy year creating interactive branded spaces for adidas within multiple retailers including Harrods and JD, store concepts including Ultimate Outdoors megastore, and game-changing research and insights helping to form future retail strategy. T. +44 (0)1455 233 809 E. jenny@ briggshillier.com www.briggshillier.com Twitter: BriggsHilllier
Geaves Surfaces - stand F1 You should never underestimate the power of texture in any interior scheme, regardless of its purpose, and the latest design trends are no exception. With this in mind, Geaves Surfaces will present Pure Soft Touch at this year’s show. Pure Soft Touch is a brand new product that delivers a superior super-matt finish. Available in 10 contemporary solid colours, there is option to compliment every possible scheme. Warm and soft to the touch, this innovative matt surface solution gives a stunning contemporary visual effect in any interior, whether commercial or domestic. T. +44 (0)1245 329 922 E. info@geaves.com www.geaves.com
Philips Lighting - stand T30 With Philips lighting systems retailers can enhance the customer experience, support brand identity and showcase merchandise as well as deliver operational efficiencies and significant energy savings. Philips will be showcasing a host of retail solutions for both grocery and fashion. Discover how its re-defining the world of retail lighting with an innovative dynamic shop window solution and a new changing room system that enables shoppers to tailor the lighting. Plus experience first-hand the brand’s LED lighting, enhanced with Visible Light Communication (VLC), that is able to act as a hyper-accurate, scalable and low-cost indoor positioning platform. Check out Philips Lighting’s seminar at the show entitled ‘Perfect light, precise location - engaging customers via lighting’, on 10 March 2016 at 12.50pm-1.20pm. T. +44 (0)845 601 1283 E. lighting.uk@philips.com www.philips.co.uk/lighting Twitter: PhilipsLightUK
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SELECTION Amtico Easy to specify, install and maintain, LVT flooring from Amtico is ideal for a multitude of commercial building or renovation projects. By choosing the Amtico Signature collection you’ll be utilising a product that has been trusted amongst industry professionals for decades, praised for both its technical and aestethic qualities. Signature — Amtico’s premium range — has an extensive offering to choose from, within three design types: wood, stone and abstract. With a generous 1mm wear layer as standed, Signature doesn’t just look good, it also performs to the highest standards of durability and maintenance. T. +44 (0)121 2229 863 E: info@amtico.com www.amtico.com/commercial Twitter: AmticoFlooring
Polyflor Expona Design luxury vinyl tiles from vinyl flooring manufacturer Polyflor were chosen to create a unique design floor at The Balloon Tree Farm Shop and Café in York. Natural Brushed Oak and Silvered Driftwood luxury vinyl tiles from the Expona Design collection were installed by Elvington Floorcraft flooring contractors from York, with the grey-toned Silvered Driftwood shade creating a large circle in the middle of the shop floor. There are 28 wood, stone and effect design options available in the range. Individual designs and patterns can be easily created by simply laying different designs next to each other, or Polyflor’s in-house design team can create more complex bespoke flooring designs such as logos and motifs using water jet cutting technology.
Panache Display LDN (London) Girls is the exciting new mannequin collection from Panache Display. This new range is a departure from the straight mannequin poses that have been so popular over the past few years. Each of these girls has a strong sense of movement and character. The LDN Girls have been designed and sculpted in five striking walking poses, each pose interacts beautifully with the next. They can be used to create an energetic, animated group of girls or used individually to create a strong statement. These working drawings are just a taste of the complete collection that is being launched by Panache Display at the VM & Display Show on stand E3 at the Business Design Centre, Islington in April. T. +44 (0)20 8752 2520 E. info@panachedisplay.co.uk www.panachedisplay.co.uk Twitter: PANACHEDISPLAY
T. +44 (0)161 767 1111 E: info@polyflor.com www.polyflor.com Twitter: Polyflorltd
NEC Display Solutions Europe NEC Display Solutions Europe has expanded its portfolio of high brightness displays with the launch of a 75in display designed for areas with high levels of ambient light, and where the harsh environment of sunlight would affect the performance of normal displays. These displays that can be used in high brightness environments add much-needed flexibility and high-quality visual experiences to retail, quick-serve restaurants, airports or digital out-of-home display situations. T. +44 (0)870 120 1160 E. infomail@nec-displays.com www.nec-display-solutions.com Twitter: NEC_Display_EU
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Polyflor Polyflor has launched the Expona SimpLay PUR range of loose lay luxury vinyl tiles as the latest addition to the Expona family of premium vinyl floorcoverings. The Expona SimpLay collection of loose lay vinyl tiles and planks for heavy commercial interiors offers authentic reproductions of beautiful, natural materials in an adhesive-free, ready-to-lay form designed to reduce installation time. Living up to the Expona brand’s reputation for offering high design flooring, the new range includes 38 designs in both traditional and contemporary wood, stone and textile effects. Expona SimpLay’s unique, non-skid honeycomb backing layer and thicker 5mm gauge ensures that the tiles stay in position to create a robust and hardwearing floorcovering for high traffic, heavy commercial environments such as the retail sector. T. +44 (0)161 767 1111 E: info@polyflor.com www.polyflor.com Twitter: Polyflorltd
Megaman UK Megaman UK’s 3W Gold Filament ST58 LED lamps have been used to great effect at the new John Lewis store in Birmingham. There’s a real focus on visual merchandising, designed to delight shoppers and draw them towards particular parts of the store, and Megaman’s Gold Filament lamps are being used very successfully to provide the right atmosphere to entice customers towards ladies shoes and accessories. Part of the company’s Economy Series, the new Gold Filament range includes classic, globe and ST58 shaped lamps and are ideal for use in decorative retail applications, as well as restaurants, bars and other hospitality areas. T. +44 (0)845 408 4625 E. sales@megamanuk.com www.megamanuk.com Twitter: MegamanUKLtd
BrightSign Digital signage media player specialist BrightSign has equipped 320 GAME stores with 1,320 digital signage players in a project that enhances the customer experience, reduces costs and will allow GAME to respond immediately to market shifts. The installation was carried out by digital signage company Freehand, and the players were supplied by BrightSign distributor Pixels. Freehand used a mixture of BrightSign XD232 and XD1032 networked media players, which drive Samsung screens of widths varying from 40in - 55in. Each store has a minimum of four screens. T. +44 (0)1223 911 842 E: sales@brightsign.biz www.brightsign.biz Twitter: BrightSign
International Decorative Surfaces Kronoswiss and UK distributor IDS are launching One World — a diverse collection of furniture boards in vibrant colours and textures — with an event at the Saint-Gobain Innovation Centre, 95 Great Portland Street on Monday 14th March 2016. Visitors from the architect and design community are welcome to join the event anytime between 12pm - 7.30pm. There will be a chance to win a weekend break for two in Lucerne, Switzerland and a luxury Swiss-themed hamper. Visitors will take away a One World design box including a brochure and samples of every décor available. For further information on how to obtain a VIP invitation to this event please send an email to: solutions@idsurfaces.co.uk and use ‘KronoSwiss Design event VIP’ in the subject heading. T. +44 (0)8457 298 298 E. info@idsurfaces.co.uk www.idsurfaces.co.uk Twitter: idsurfaces
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props
focus on: props Props are an important part of the visual merchandising puzzle, helping in the storytelling of windows and in-store displays. This month we showcase a mix of exciting, eye-catching props, from Valentine’s Day hearts to merry-go-rounds. The big screen In December, StudioXAG created a retro drive-in cinema installation in the Gorilla Gallery at the Lush Oxford Street flagship. The scented cinema was brought to life by a variety of props such as popcorn carts, alongside a hand-illustrated starry night sky that fills the walls, Cadillac-style seating and handmade cinema signage, sweet smelling treats and props were tailored to each film.
www.studioxag.com
Endless possiblities WBC now offers an eclectic collection of props, as another arm to its expanding range of merchandising solutions. Featuring one-of-a-kind and vintage items sourced from antique fairs, flea markets and clearance specialists from all over the country, WBC props create a whole host of possibilities. Whether it be central floor displays, merchandising hot spots or inviting windows, they have broad appeal across a range of sectors, helping retailers to achieve a special point of difference. The company hosts ‘The Retail School’ in its London-based WBC showroom, led by renowned VM industry experts, The WBC showroom is available by appointment only — contact gerry@wbc.co.uk to arrange your visit.
www.wbc.co.uk
In a spin For Swarovski’s 20th celebration, JUSTSO was commissioned to design and create an installation to enchant guests at the company’s business centre in Wattens, Austria, located near the Swarvoski Crystal Worlds. JUSTSO devised a merry-go-round garnished with collaborative product from the brand’s archives. The merry-go-round was initially built in the UK then transported in segments to Austria and assembled on site.
www.justso.eu
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props Heart felt Graham Sweet Studios specialises in decorative polystyrene products and props such as these heart VM shelves created for perfume store Arabian Oud for Valentine’s Day. As well as being decorative items, the shelves are ideal to display most small items of merchandise including scent bottles, jewellery and other gifts. The glittered heart shelves are available in three different sizes and can be hung from the ceiling with thin nylon or ribbon. Smaller painted hearts were hung around the heart shelves to add impact to the display.
www.grahamsweet.com
Islands in the sky Elemental Design recently created launch displays for Dubai-based brand Chalhoub for its latest concept store Tryano in Abu Dhabi’s Yas Mall. Elemental’s design team came up with a concept for all windows, the escalator atrium and in-store hotspots, while complementing the visually imaginative design concept of the store’s interior: ‘The Garden of Imagination’. A common thread through the designs is a series of floating islands like a piece of a park that has defied gravity and floating in the clouds. All the islands feature sculpted topiaries alluding to the product ranges across the three types. Each of the islands also has a different vehicle or transport such as a swarm of butterflies pulling one along, to a hovering bicycle with daisies for wheels.
www.elemental.co.uk
The writing’s on the wall For its first collaboration with auction house Sotheby’s, Millington Associates delivered both a Pierre Berge and Chinese Art window demonstrating the contrasting methods used in Western and Chinese printing with ink parchment. Props were hand sculpted in-house by Millington Associates, including an antique calligraphy brush, water bowl and traditional ink cake for the Chinese Art window and a pen with relief detail and ink bottle for the Pierre Berge window. The parchment and backdrops were provided by Sotheby’s.
www.millingtonassociates.com
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Directory
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world. Retail Supplier Directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co
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Directory
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Bespoke Display
Bespoke Display
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Design Consultancies
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas. T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
Aluminium Fittings
Bespoke Display
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com
Aluminium Fittings
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Bespoke Display
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1
Bespoke Display
Brochure Holders
Design Consultancies
Design Consultancies
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
Balloons & Bunting
Bespoke Display
Climate Control
Display
No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.
T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123
T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com
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Directory
Display
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
T: +44(0)113 265 0093 E: sales@concept-data.com W: www.concept-data.com S. www.twitter.com/GDProjects
Display
Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers. Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development. T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
Display - Digital
Furniture
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Furniture
Display
Display
Display - Digital
GDP display, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: +44 (0)1582 433 771 E: info@gdprojects.eu W: www.gdprojects.eu S. www.twitter.com/GDProjects
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Display
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
EPOS
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
Finishes
Display
Display
Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T, 01376 295 016 E. sales@txframe.co.uk W. www.txframe.co.uk
T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat
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Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Directory
Slatwall
Interactive Displays
Permanent POS
POP/POS
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
> In house design and manufacture of permanent displays > Powder coated steel, stainless steel, plastics and print used in any combination > Rapid prototyping and batch manufacture > Confidentiality assured > Let us help you improve your product sales` Find out why our customers keep returning for more………
> In house design and manufacture of permanent displays > Powder coated steel, stainless steel, plastics and print used in any combination > Rapid prototyping and batch manufacture > Confidentiality assured > Let us help you improve your product sales` Find out why our customers keep returning for more………
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T: 01482 345067 E: sales@jcrpos.co.uk W: www.jcrpos.co.uk S. @JCR_POS
T: 01482 345067 E: sales@jcrpos.co.uk W: www.jcrpos.co.uk S. @JCR_POS
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
Lighting
POP/POS
LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.
Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.
T: 0116 262 5933 E: sales@ledsolutions.co.uk W: www.ledsolutions.co.uk S. www.twitter.com/ LEDSolutionsUK
Literature Display Solutions
T: 0333 123 0345 E: Sales@ways2display.com W www.artillus.com Web: www.ways2display.com
POP/POS
POP UP
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1
Retail Consultancy
VM
GENESIS MANNEQUINS design and produce high-class and trend-lead shop window mannequins, busts and displays for the international fashion industry. Additionally we offer style, trend and product consultation as well as a comprehensive after-sales service.
T: +49 (0) 5752 1803 0 E: info@genesis-display.com W: www.genesis-display.com S: www.twitter.com/GenesisDisplay
VM
Panache revised logo 1
DISPLAY
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays. T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com
We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups. T: +44 (0)161 681 1371 E: info@axiom-displays.co.uk W: www.axiom-displays.co.uk
Since the ‘glam’ days of the 1970s, Panache Display has been a lead player in the global fashion business producing ever-changing looks to set its own trends in mannequin design and visual display - while establishing an enviable reputation for quality, as well as, creativity.
T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
T: +44 (0) 20 8752 2520 E: info@panachedispay.co.uk W: www.panachedisplay.co.uk S: www.twitter.com/PANACHEDISPLAY
Maintenance
POP/POS
Slatwall
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
DISPLAY
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
VM - Training & Tools
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
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Q&A
Liz Silvester joined Liberty London in June 2014 as head of visual identity. Here, she tells us what drew her to the brand, who she’d most like to collaborate with and the trends she wishes would disappear. RF. What attracted you to Liberty? LS. Everything! Mostly the freedom of creativity and the ability to work across multiple art sectors and categories. The history of the fabric collection and its link to great British style was the biggest pull for me. Also, not forgetting the interesting product mix. RF. What plans do you have for the store this year? LS. Our biggest plans are to give the beauty hall a facelift and we’re also working with a really exciting designer to redesign the scarf hall. RF. Why is it important for you to collaborate with artists and designers on your schemes? LS. We are always keen to support British talent within our schemes as I think it’s so important to give them a platform for their talent and exposure that a gallery might not. It’s also important because it refreshes our own team’s minds and pushes us to be relevant and think outside the box. Liberty is known for being quirky and we need to constantly challenge ourselves to think of new ways to enable us to do that. RF. Who would you most like to collaborate with? LS. Assemble (last years’ Turner Prize winners), Ciguë, Chaos Fashion, Frieze Art Fair. RF. What trends are you noticing in VM right now? LS. There is too much repetition of what I call ‘slick’ branding within many retailers, which makes things quite restrictive when it comes down to VM. Our strength as a team is that we have an ability to be completely unexpected in our approach to display and styling. Our customers want to explore a mix of design elements so we have to constantly mix things up when it comes to our VM in store.
RF. Are there any trends that you wish would disappear? LS. Definitely. I’m not a fan of supermarket-style ‘shouty’ graphics and aggressive marketing. RF. Who or what inspires you? LS. My team. Simple, local living and discovering new cool pockets of the city. The National Trust. Travelling to obscure places and seeing real genuine interiors / buildings / places and of course, new art talent. RF. Will you attend any trade shows this year for ideas? LS. I’ll be going to Stockholm Furniture Fair, Milan Design Week, Miami Design Centre, all the London Graduate shows this summer, and New York, Paris and London Fashion Weeks. RF. What’s on your desk right now? LS. The Ladybird Book of Mindfulness, two model Corgis from the props cupboard, a 3D print out of the Liberty building from architect Asif Khan, a pottery mould from an abandoned Stoke on Trent factory, a 1940s red leather Roberts radio and piles of junk! I can’t actually see my desk!
Liberty Fabrics launched the Chesham Cabinet Collection in January with a display in the Regent Street windows.
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