Retail Focus 125

I am thrilled to present to you Issue 125 of Retail Focus. Whether you’ve received your copy in the mail, discovered it online, or grabbed one at the VM & Display Show, we hope to offer you a glimpse into the world of retail and spark your imagination.

We’ve barely had a chance to catch our breath from attending EuroShop and Integrated Systems, but we’re already hitting the road again for another major retail event this month. On April 18th and 19th, I’ll be at the VM & Display Show in London, a little closer to home. I won’t just be browsing the 100+ exhibitors; I’ll also be hosting the Retail Focus FORUM, a unique seminar session during the event. We’re in for an exciting and enlightening two days, and I can’t wait! Keep an eye on the RF website for updates on speakers and schedules, and be sure to check out pages 43-45 for more information on the VM & Display Show.

In this issue, we’re featuring luxury goods brand Swaine on our cover. With a rich history dating back to 1750, Swaine has been a staple of London’s high-end retail scene. They’ve recently opened a 7,000 square foot flagship store on New Bond Street, and you can read all about it on pages 28-31.

We’ve also included an array of fascinating projects in this issue, such as the new Sports Direct flagship in Manchester, Elton John’s Selfridges Cornershop residence, Sephora’s latest physical presence, and more.

From all of us at Retail Focus, we hope you enjoy this issue and are looking forward to connecting with many of you at the VM & Display Show. Don’t forget to register for the Creative Retail Awards’ rooftop networking drinks on April 18th after the first day of the VM Show. See you there!

DIARY

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LONDON

11-12 July 2023

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Join the CX Retail Exchange to be a part of the next wave of retail excellence, and to define what customer experience holds “in store”.

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RETAIL TECHNOLOGY SHOW OLYMPIA, LONDON

26-27 APRIL 2023

The must-visit event for retail and hospitality organisations looking for the right tools, solutions and advice on how to run their business more effectively, more efficiently, and more profitably, resulting in seamless multichannel operations and enhanced customer experience.

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SHOPTALK EUROPE Fira de Barcelona

Gran Via

9-11 May 2023

The annual ShopTalk Europe conference brings together some of the biggest names in the retail industry for three days of networking, panel discussions, and workshops.

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DELIVER AMSTERDAM

7-8 June 2023

Make deals, share insights, and network. DELIVER Europe connects logistics, tech, and supply chain businesses with retailers actively looking for new solutions and technologies. Together, they shape the future of logistics.

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VM & DISPLAY SHOW BDC, London 18-19 APRIL, 2023

The VM & Display Show is the place for all your visual merchandising and display needs. Visitors can meet with an array of industry experts who can help make displays a reality, from concept to installation. Discuss your visual merchandising and display requirements with experts in your field.

The show provides exhibitors with the chance to present their expertise to the teams behind the high streets’ windows and in-store displays.

Taking place at the Business Design Centre in London, the VM & Display Show is the only UK exhibition dedicated to this creative industry, bringing together everything from mannequins, print and props to POP, lighting and fabrics – and every in-between – under one roof across two days.

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FEATURED:

CREATIVE RETAIL AWARDS LONDON 21 SEPTEMBER 2023

The Creative Retail Awards are a dynamic and exciting annual event designed to recognise and reward innovation and excellence in retail design and experience. Organised by the Shop & Display Equipment Association (SDEA) and Retail Focus, the awards span a number of disciplines, including store design, surfaces, display systems, innovative technology, lighting and much more. The awards are judged by a panel of industry leaders and experts.

Bringing together the whole industry, the Creative Retail Awards is a night that blends networking with an informal party atmosphere celebrating the diversity in our industry. The Awards recognise talent across the full spectrum of retail design and display in a broad range of awards categories.

NOW OPEN FOR ENTRIES

www.creativeretailawards.com

SPORT 2000 Launches New “Home of Experts” Retail Concept

Creative agency, Mynt, has designed a new retail concept for SPORT 2000, the international sports retail giant.

At the heart of the store concept is a new ‘hub’ where customers engage with SPORT 2000’s team of experts for a conversation starter, sharing stories, and picking up the best advice. The new ‘pop-up space’ allows customers to discover new brands and products while learning about different topics such as nutrition, gaming, and cosmetics. Pop-up talks will update and change regularly, keeping customers intrigued and willing to make return visits to the store.

Under Armour Opens

First UK Brand House in Liverpool ONE

Under Armour, the global sports apparel brand, has opened its first UK Brand House in Liverpool ONE.

The new Brand House offers a seamless experience for Under Armour athletes and consumers, including connected fitting rooms that give them the opportunity to feel, try, and learn about the products and their benefits by using the interactive screens installed. It also features bespoke artwork, paying homage to Under Armour athlete and Liverpool hero Trent to inspire future generations of football athletes in Liverpool.

Under Armour recently announced major launches at London’s Battersea Power Station and London’s Westfield shopping centre in Stratford, with more to come later in the year.

shopping centre in Stratford, with more

Varley’s Inaugural Global Flagship to Grace King’s Road

Cadogan has announced that athleisure brand Varley will open its first European store at 110112 King’s Road in summer 2023. The brand, founded by Lara and Ben Mead in Los Angeles in 2015, is known for creating classic, stylish, and functional clothing for women, championing quality and community.

The 2,203 sq. ft store has been signed on a five-year lease and will hold a prominent position on King’s Road, joining recent arrivals Lampoo, Reformation, and self-portrait. Varley’s contemporary collections are designed to enhance workouts, featuring patented technologies and custom fabrics. In-store events inspired by an active lifestyle are also expected.

The Fragrance Shop to Launch Flagship Store on Iconic Oxford Street

Great Portland Estates (GPE) has announced that The Fragrance Shop, the UK’s largest independent fragrance retailer, will open its first experiential flagship store at 70/88 Oxford Street in London. The deal finalises the leasing for the entire development.

Unit 2 at 70/88 Oxford Street will house the brand’s new store, which spans 2,300 sq ft and boasts an impressive eight-metre double-height frontage. The prime location, near the Elizabeth line, is expected to bring additional footfall to the West End, particularly benefiting Tottenham Court Road.

Sanjay Vadera MBE, CEO of The Fragrance Shop, added: “The launch of a flagship store in one of the world’s most iconic retail locations is a symbol of how far we’ve come. We’ll be working hard to make sure it embodies everything that The Fragrance Shop is famous for and show the world what the future of fragrance retail looks like.”

Polestar chooses Cribbs Mall for its first showroom in the South West

The 1,000 sq ft store, located on the corner of Paradise Street, marks the brand’s first UK opening in six years and the first standalone UK Charlotte Tilbury space outside London. The store’s interior design embodies

the brand’s trademark glamourous aesthetic, taking inspiration from Hollywoodesque vanity tables to provide an immersive luxury experience.

Lark London Launches First Boutique Outside Capital in Woking’s Victoria Place

Independent lifestyle boutique, Lark London, has opened its first store outside of London at Woking’s Victoria Place. The 1,558 sq ft space on 7 Commercial Way showcases the brand’s signature Scandi-inspired style and features over 300 small independent brands, including The Aromatherapy Co., My Doris, and Ortigia Sicilia.

Founded by Dominic and Priya Aurora-Crowe, Lark London was created to fill the gap in the market for affordable, independent lifestyle boutiques. Accessibility is a core focus of the brand, and the new Woking store offers high-quality products at three different price points, catering to a range of budgets. The store’s location on Commercial Way provides easy access to the town centre and train station.

Bang & Olufsen and Tom Sellers Unite Film and Food in a Visionary Pop-up at Smallbone’s Luxury Pavilion

Bang & Olufsen has launched a visionary pop-up in the heart of Knightsbridge, inviting Londoners to immerse themselves in an evening of cinematic indulgence at Smallbone’s Luxury Pavilion. The pop-up, which will be available for two weeks only, unites film and food in collaboration with celebrated two Michelin-starred chef and restaurateur, Tom Sellers. Guests will have the chance to see and hear classic films like never before, accompanied by theatrethemed bites with a fine dining twist.

The pop-up picture-house is part of Bang & Olufsen’s exclusive ambassadorial relationship with Tom Sellers, whose meticulously constructed menu for the pop-up comprises a selection of delectable delights designed to feed the soul.

Lladró Opens a New Concept Store in New York City

Lladró has announced the opening of a new store in New York, the first in the US with the brand’s new concept. This new retail concept is dedicated to showcasing Lladró’s most innovative and groundbreaking creative designs and collaborations.

The interior design of the store is a collaboration between Valencia-based Carmen Baselga Taller de Proyectos and Lladró’s store engineering team. The design is centred around a walkthrough experience that invites visitors into the world of Lladró through a series of immersive scenes.

The location of the store is prime, situated in a busy commercial area of the city known for its chic bars, restaurants, galleries, hotels, and boutiques. Adjacent to Little Island and a block away from the Chelsea Market, the store is expected to attract New Yorkers and visitors alike. This new retail concept is also being rolled out in select Lladró spaces and pop-ups around the world, including Beijing, Berlin, and Venice.

Liverpool ONE Chosen as Location for Sweaty Betty’s Largest Retail Store in the North

Global activewear and lifestyle brand Sweaty Betty will open its largest retail store in the North of England at Liverpool ONE, according to property group Grosvenor. The 2,600 sq ft

standalone city store on Peter’s Lane marks Sweaty Betty’s debut in Liverpool and will showcase the brand’s extensive range of women’s clothing, accessories,

Home News size? expands across the Midlands with three brand-new stores

Street-fashion retailer size? has opened three new concept stores across the Midlands. These three new stores represent the expansion of size? following successful store openings in Liverpool and Stockholm in 2022, which align with the retailer’s design direction of paying homage to the history and architecture of the local areas.

Stores opening in the Midlands:

Caxton Gate, Cannon St, Birmingham

Clumber St, Nottingham

High St, Leicester LE1 5YN

Luxury Swiss Watch Brand Rado Opens First UK Boutique

Rado, the high-end Swiss watch brand, has launched its first UK boutique in Merry Hill, adjacent to the existing Ernest Jones store. The opening of the boutique is the result of a longstanding and successful partnership between Rado and Ernest Jones, and the 32.5 square foot space allows Rado to offer customers the full 360-degree experience. Inside the boutique, customers will be able to enjoy a serene atmosphere surrounded by opulent materials, providing a truly unique shopping experience.

SWAINE NEW BOND STREET, LONDON

Luxury goods brand Swaine has opened its largest store on New Bond Street, marking its most significant rebrand in 273 years. The new flagship store, spanning 7,000 square feet, boasts a ground floor and mezzanine level, showcasing Swaine’s extensive range of men’s and women’s leather goods and luggage, Herbert Johnson hats, and Brigg umbrellas. The 19th-century building is designed by architectural firms Malherbe Paris and Atelier Architecture and Design, with a “Rain Room” displaying Swaine’s handmade umbrella range. The store also includes a museum chronicling the brand’s rich history and dedicated areas for bespoke services and private appointments.

In celebration of the store opening, Swaine collaborated with B_RD on a window concept inspired by surrealist artist Magritte. The window display features a large cloud print graphic, classic surrealist characters printed directly on acrylic suspended through the space, and an oversized suitcase prop with Swaine newspapers flying up through the windows. The concept aims to catch the attention of passersby and showcase Swaine’s unique brand identity.

HARRODs X LOUIS VUITTON X YAYOI KUSAMA, LONDON, UK

The collaboration marked a significant milestone in the world of art and luxury fashion. Famed for her distinctive painted dots symbolizing infinity, Yayoi Kusama is a renowned Japanese artist who first collaborated with Louis Vuitton in 2012. The second collaboration between Kusama and the iconic fashion brand proved to be their most extensive partnership with a single artist to date.

This extraordinary collaboration transformed Harrods, London’s prestigious department store, into an immersive, vibrant canvas showcasing Kusama’s artistic flair. The store’s exterior was adorned with the artist’s signature painted dots, creating a striking visual effect that captured the attention of passersby and shoppers alike.

The collaboration extended beyond the façade, with 27 of the store’s street-level windows dedicated to displaying the exclusive Kusama x Louis Vuitton collection. Each window showcased a unique blend of the artist’s creative vision and the fashion house’s luxurious designs, resulting in a captivating and memorable visual experience.

Inside the store, the collaboration was further celebrated with dedicated pop-up spaces and installations. Shoppers were treated to an upclose look at the limited-edition pieces from the collection, which included clothing, accessories, and even specially designed artwork.

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Creative

Retail Awards crown the very best in worldwide design and display for 2022

As physical retail evolves, design and experience have become more powerful tools than ever. The Creative Retail Awards have recognised the very best in retail, leisure, and hospitality design & display since 2018. With categories including sustainability, omni-channel, technology, VM schemes, POP/POS, shopfitting, store design, experience, and innovation, the Awards recognise talent across the full spectrum of the industry.

The 2022 Judging Panel independently shortlisted and selected the Winning and Highly Commended entries submitted by suppliers, designers and retailers from across the globe.

The big night took place at Proud Embankment on the 22nd of September, with the Creative Retail Awards’ unique take on a ceremony that blends networking with an informal party atmosphere celebrating the diversity in our industry. Shunning the traditional gala dinner format, the Awards ceremony was interspersed with enthralling live acts, finishing with a live band and DJ into the small hours.

The night was attended by the Who’s Who list of suppliers, designers, and retailers including ASDA, Chopard, Dermalogica, Harrods, Harvey Nichols, Musgrave Group, Ribble Cycles, Sky, Sports Direct, and many more. Each Award category gave the shortlisted entrants a chance to walk away with a Highly Commended or Winner’s trophy in front of a supportive crowd of industry peers. Winners this year included projects from retailers such as AT&T, Bonadea, Chanel, Coach, Nestlé, and Woolworths South Africa. Store Design of the Year was won by Sports Direct with their new Oxford Street store, with the Retail Experience Award going to Chanel and Harrods for their Door Nº 5 in celebration of 100 years of Chanel Nº5. The ceremony closed with the announcement of the Judges’ Choice Award, which this year went to Portuguese tinned goods store Comur Coimbra, from Grupo O Valor do Tempo.

VIEW THE 2022 HIGHLY COMMENDED & WINNING ENTRIES.

2023 AWARDS NOW OPEN FOR ENTRIES

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PRADA CAFFE Harrods, LONDON

Prada Caffè invites guests to immerse themselves in an extraordinary design experience that embodies the essence of the iconic brand. This carefully curated space offers visitors an opportunity to engage with Prada's distinctive world view, with every detail – from the atmosphere and decor to the menu and tableware – echoing the brand's unique approach and style.

Upon entering, visitors are greeted by the iconic Prada green adorning the walls, ceilings, and plush velvet sofas and armchairs. The flooring showcases the black-and-white checkered design reminiscent of Prada's historic boutique on Corso Vittorio Emanuele II in Milan, while the floral basreliefs that grace the walls pay homage to Prada's flagship stores worldwide.

Exclusive and original tableware, handpicked by Prada, complements the sophisticated surroundings. Pale-blue Japanese porcelain, inspired by ancient Celadon pottery, features contrasting double black lines on tea and coffee cups, teapots, plates, and trays. Blown-glass crystal glassware, including the Triangle series adorned with Prada's signature triangular pattern, further enhances the dining experience.

The culinary offerings cater to all times of day, from breakfast to evening cocktails, with a refined and contemporary take on Italian tradition. The menu boasts a variety of dishes, such as sandwiches, risottos, buffalo mozzarella, salmon and crab, as well as spritz- and negronibased aperitifs. The extensive wine list features selections from across Italy, ranging from Sicily to Piedmont.

Pastries hold a prominent place at Prada Caffè, with a stunning central counter display and an accompanying wall showcase. Expertly crafted fine patisserie items artfully combine traditional ingredients with modern techniques and innovative flavours.

Prada Caffè is open from March 31st, 2023 to January 7th, 2024, with operating hours of 9 AM to 9 PM Monday through Saturday, and 12 PM to 6 PM on Sundays. The entrance is located on Hans Road. Soon, an outdoor ice cream stall will join the café, offering a delectable range of frozen treats for Londoners to enjoy.

SPORTS DIRECT MANCHESTER

Sports retail giant, Frasers Group, has opened a new flagship Sports Direct store in Manchester, providing sports enthusiasts with a modern and engaging retail experience. The multi-millionpound investment has transformed the Arndale Centre space, one of the city’s main shopping destinations, into a five-floor retail destination with dedicated areas for football, running, specialist sports, men’s, women’s, and kids’ wear.

The store features interactive experiences and curated activation spaces, including a golf putting green, running gait analysis, Jordan basketball performance challenge, and a dedicated bra studio. Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and worldclass experiences.

Murray emphasized the significance of the new store in Frasers Group’s strategic growth plans, stating that it is a crucial step towards becoming

the leading sports retailer in EMEA. He further underlined the Group’s commitment to delivering elevated retail destinations that offer top brands, product innovations, and unparalleled customer experiences.

The Manchester flagship is the third Sports Direct flagship store and a significant milestone in the Group’s expansion plans. The new store is expected to strengthen the Group’s position as one of the top destinations for sports enthusiasts in the UK and Europe. Murray expressed his excitement about the opening, particularly as Manchester is a significant location for the Group.

SWAINE LONDON, UK

Swaine, a luxury goods brand that has been a fixture of London’s high-end retail landscape since 1750, has opened its largest store yet on New Bond Street, the centrepiece of its most radical rebrand in 273 years. The new flagship store spans 7,000 square feet, with a ground floor and mezzanine level, showcasing Swaine’s range of men’s and women’s leather goods and luggage, along with Herbert Johnson hats and Brigg umbrellas.

Designed by architectural firms Malherbe Paris and Atelier Architecture and Design, the flagship store is housed in a 19th-century building, with a ‘Rain Room’ that displays Swaine’s handmade umbrella range. The store also features dedicated areas for private appointments and bespoke services, as well as a museum charting the brand’s extensive history.

Carine de Koenigswarter, Chairman and CEO of Swaine, highlighted the significance of the new flagship store, stating that it is where each customer, new or connoisseur, can fully engage with the spirit of Swaine through an immersive brand experience. The brand’s long tradition of manufacturing in the heart of London continues with the workshops for both Swaine leather goods and Herbert Johnson hats located above the store. Leather artisans and hatters will handcraft bespoke orders for clients and the UK armed forces, setting a new standard of workmanship in London’s most prestigious retail district. >>>

After trading from premises in St James’s for almost three centuries, Swaine left the district in 2022, opening a boutique in Mayfair’s Burlington Arcade with the aim of establishing a new flagship store. The opening of the New Bond Street store marks a significant milestone in the brand’s history, as it embarks on a wider brand refresh.

“The flagship will not only showcase the full range of luxury products but is where each customer, new or connoisseur, will be able to fully engage with the spirit of Swaine through an immersive brand experience”, said de Koenigswarter.

The attention to detail and focus on quality are evident in every aspect of the store, from the carefully crafted leather products to the beautifully designed window displays. The surrealism-inspired concept created by B_RD adds a touch of whimsy to the store’s already distinctive identity, encouraging visitors to engage with the brand and its heritage. The window display is a reflection of the brand’s commitment to creating exceptional products that are as unique and individual as its customers.

Fortnum & mason london

Fortnum & Mason has announced a ground-breaking project to revolutionise the 3rd floor of its historic flagship, 181 Piccadilly, creating an experiential hub dedicated to extraordinary food and drink.

Customers will be able to collaborate with guests from every corner of the culinary world in a purposebuilt Food and Drink Studio where they can take part in customer workshops, live cooking demonstrations, and experimentation in a new multi-use kitchen. The space will also play host to over 100 Fortnum’s chefs as a production kitchen to create, taste and master recipes, supplying the Piccadilly store with Fortnum’s classics such as Scotch Eggs and Beef Wellingtons.

The space is designed to be a creative hub for anyone with an interest in food and drink innovation – an interactive space where customers can engage with tastings, live foodtheatre, and the discussions and co-creation that form the backbone of the progressive food and drink industries. The studio will also be an open platform for up-and-coming talent with a programme of events hosted by both emerging and established chefs and pioneers from around the globe. It will be a hub for content creation with full broadcast and streaming capabilities. Expect chef’s tables and supperclubs, masterclasses and workshops, conversations with experts from the world of food and drink, book launches and podcasts. >>>

Also on site is Fortnum’s own copper vacuum still, Amalthea, where customers can choose a personalised small batch ‘Made in Piccadilly’ London Dry or Pink Gin distilled on-site, and a new Cook Shop with an expertly curated edit of the finest ingredients, utensils and cookware, supported by a dedicated library and bookshop to meet the needs of the most passionate cooks and aspiring chefs.

The space will also host a new dedicated area for Fortnum’s iconic Hamper range, where customers can indulge in an extended collection of luxury wicker hampers with brand new personalisation options and a focus on re-use and recycling.

The floor combines Fortnum’s historic charm with the latest thinking in circular design, using future-focussed sustainable materials and construction methods.

The floor combines Fortnum’s historic charm with the latest thinking in circular design, using future-focussed sustainable materials and construction methods.

Fortnum & Mason CEO, Tom Athron says: “Ever since William Fortnum met Hugh Mason and started a business, Fortnum & Mason have been in search of extraordinary new food and drink experiences, so it seems only natural to create a home dedicated to this search.

Set in the heart of 181 Piccadilly, the new 3rd floor is an experiential space designed for sharing our knowledge of and love for food. It’s a space where all are welcome, to experiment and learn, craft and produce; where beginners are encouraged to participate in the joys of food and drink and where playing with food is absolutely encouraged.

With the launch of our new Food & Drink Studio and all that comes with it, we are looking forward to a new era of retail with sustainability, innovation and customer experience at its very core.”

ELTON JOHN SELFRIDGES CORNER SHOP

Selfridges has unveiled its latest installation, “Elton John at The Selfridges Corner Shop”, which aims to transform the retail space into a glittering reimagining of the iconic performer’s world. Customers are invited to explore Elton’s archive and shop for limited-edition fashion, accessories and lifestyle collaborations instore and online.

The bespoke installation boasts an impressive range of iconic archive costumes, including a designer Nudie Cohn rhinestone suit and awe-inspiring outfits by Annie Reavey and Bill Whitten Workroom 27. Framed prints of legendary shows and Elton John Eyewear are also on display.

With Elton’s Farewell Yellow Brick Road UK tour kicking off in Liverpool in a matter of days (in London from 2 April 2023), Selfridges customers can enjoy a truly immersive Elton John experience. Limited edition collaborations include Elton x Selfridges tour merch, an exclusive ‘MORE ELTON’ collection by Christopher Kane and a reissued polka dot suit made for Elton by Richard James.

Other exclusive products on offer include items from KidSuper and FPM Milano, limited edition bottles of Champagne from Moet & Chandon, an Elton-inspired candle by CENT.LON and playful plates by independent ceramicist Laetitia Rouget, featuring beloved song titles and lyrics from Elton’s discography

To celebrate the forthcoming Honky Choteau 50th Anniversary Edition (released 24th March via UMR / EMI, Universal Music Group), The Selfridges Corner Shop will be the only in-store physical retailer stocking the limited edition gold LP, with a limited 100 copies signed by Elton himself. >>>

The Selfridges Corner Shop will also host a series of events throughout the duration of the installation, including talks, book signings and live music performances.

Speaking about the collaboration, Elton John said, “I’m truly excited to see what the Selfridges Corner Shop experience looks like now it’s being brought to life. We’ve been working closely with the teams at Selfridges and Bravado to create a unique experience that allows my fans to take a step into my world. I’m an avid shopper, so the bar has been set high and we’ve come up with something special that celebrates the things I love – fashion, vinyl, live music, food and some beautiful design. I hope my fans love it as much as I do.”

The Cinema at Selfridges will also host screenings of Rocket Man, inviting customers to relax into plush velvet chairs, reminisce and celebrate the life and career of Elton John.

Elton John at The Selfridges Corner Shop” was brought together in collaboration with Bravado, Universal Music Group’s leading brand management division. The installation will run from 22 March to 8 May.

SEPHORA LONDON

SEPHORA, the global beauty retailer, has opened its first physical store in the UK at Westfield White City in West London. Customers, who had eagerly awaited the opportunity to shop in-store after the unprecedented demand following the launch of its website and app last autumn, can now enjoy a retail space spanning over 6,000 square feet.

The store boasts next-generation design features that enhance the retail experience for customers, including soft geometric shapes, ambient lighting, textured finishes, and succulent greenery to create a warm and inviting atmosphere. The Grand Beauty Hub is one of the store’s highlights, offering customers a range of unique beauty services and treatments performed by in-house experts alongside brand professionals. This includes professional makeup services, comprehensive skin treatments, and passionate beauty advisors trained in Sephora’s best European stores, who provide expert advice and knowledgeable service to customers.

With nearly 40 years of experience in retail design and delivery and a proven track record of delivering unique retail experience in URW centres, both in the UK and abroad, rpa:group was appointed by Sephora to provide a range of services including Design, Project Management, Quantity surveying and Interior Architecture.

The initial interior concept was designed by Sephora’s internal Architecture and Design team with rpa:design providing design support, site specific detailing, specification and interior architectural services.

Other features of the store include the first-ever Sephora Lip Bar in the UK, a Hot on Social corner consisting of the 10 most talked-about products on social media, the iconic Benefit Brow Bar, personalized gifting and gift wrapping, and a fragrance engraving service. The store offers a product range of over 135 brands, with an unparalleled curation from the Sephora universe, including brands exclusive to Sephora UK, such as Makeup by

Mario, GXVE by Gwen Stefani, ONE/SIZE by Patrick Starrr, Vegamour, Skinfix, and Commodity.

Sephora UK’s physical store opening is a significant milestone for the brand, which has already amassed a loyal following in the UK through its online presence. The store is set to become a go-to destination for beauty lovers in London and beyond, with its impressive range of products, beauty services, and knowledgeable staff. Customers can now experience the Sephora universe in person and take advantage of the store’s exciting features and services, creating a truly immersive beauty experience.

VM & DISPLAY SHOW PREVIEW

An Exciting Showcase of Innovation, Creativity, and Expertise in the Retail Design Industry.

The Visual Merchandising and Display Show is one of the most highly anticipated events in the retail industry, providing a unique platform for professionals to come together and showcase the latest innovations, trends and techniques in the field of visual merchandising and display.

The show will take place on the 18th to 19th April 2023 at the Business Design Centre in London and is set to be a must-attend event for anyone looking to stay ahead of the curve in retail.

One of the most exciting aspects of the show is the opportunity to meet and network with other industry professionals. Attendees can connect with leading experts from around the world and gain first-hand access to the latest products and solutions in visual merchandising and display. This unique opportunity allows for the expansion of professional networks, building new relationships, and gaining valuable insights from some of the most experienced professionals in the industry.

For retailers, VM directors, store planners, creative directors, procurement teams, visual merchandising managers, and their teams, this event is a must-attend where they can update their knowledge, network, and be inspired.

During the visit, attendees can meet up with the industry’s talented creatives who will share their expertise and know-how, discover the very latest production

techniques and technologies from concept to installation, and source hard-to-find props. Additionally, attendees can explore the potential of innovative companies and creatives exhibiting who can turn their ideas into reality.

The show also provides attendees with the chance to witness some of the most innovative visual merchandising and display solutions on the market. Exhibitors will showcase a wide range of solutions designed to help retailers create engaging and dynamic in-store experiences, from interactive displays to cutting-edge technologies.

Attendees can explore the latest products and solutions and see how they can be used to create truly immersive retail environments. With over 100 companies showcasing mannequins, props, design, Christmas decorations, 3D modelling, hangers, print, fabrics, lighting, artificial plants, graphics, window dressing, signage, audio-visual, large format print, neon, display cabinets, wallcoverings, and much more in a central, easy-to-reach London location.

Excitingly, the Visual Merchandising and Display Show will feature the Retail Focus Forum, which is set to host an array of seminars led by industry experts. These seminars will delve into a variety of topics, including emerging trends, creative techniques, and the latest advancements in sustainability and technology. With the chance to learn from some of the most experienced and knowledgeable professionals in the field, attendees will undoubtedly gain

valuable insights and expertise that they can apply to their own work. Moreover, the show’s keynote session, which will take place on April 18th at 10:30 am, will be presented by Simon Hampton, Head of Visual Merchandising at the globally renowned Harrods store. Visitors can also expect an enlightening talk from John Hoyle, CEO of High Street Disrupter Sook, as well as sessions from Save the High Street and Author Ghalia Boustani, among other esteemed professionals. These sessions are available for free to all attendees and will take place over the two days of the show.

The Graduate Challenge is back for another year and promises to showcase some of the UK’s finest students from five renowned colleges competing for a highly sought-after placement. This exciting competition is proudly sponsored by the British Display Society, making it an even more remarkable experience for participants and visitors alike. The competing teams hail from top institutions such as Hertford Regional, Hugh Baird Liverpool, Windsor Forest, London College of Fashion, and TU Dublin, each bringing their unique talents and creativity to the table. With such exceptional talent on display, the Graduate Challenge is an unmissable opportunity for anyone looking to be inspired by the next generation of visual merchandising and display professionals.

The Creative Network is an essential component of the VM and Display Show, offering a specialized area where visitors can explore and engage with the most innovative and hard-to-find talent in the industry. This exciting feature provides an opportunity to discover new, undiscovered creatives and build meaningful connections that can help drive businesses forward. Whether attendees are looking for fresh perspectives or unique ideas, the Creative Network is the perfect place to find inspiration and connect with some of the industry’s most exciting professionals.

A new edition to the VM & Display Show is the SDEA Networking Lounge, which offers attendees a comfortable and professional space to network with other industry professionals. Networking is a crucial aspect of any trade exhibition, and the lounge provides a perfect opportunity to make valuable connections. Whether you are looking to exchange ideas, discuss new developments, or form long-lasting business relationships, the lounge is the ideal setting.

The SDEA Networking Lounge is brought to you by the Shop & Display Equipment Association (SDEA), which has been representing and supporting the shopfittings and display industry for over 70 years. The association is committed to promoting and advancing the industry, and the lounge is just one of the ways it is helping to connect industry professionals.

provide engaging and theatrical in-store experiences. This can be achieved through inspiring Visual Merchandising, which will not only retain loyal customers but also attract new customers and reach wider audiences. The Visual Merchandising and Display Show will bring this key issue to the forefront and bring the world’s best retailers together with the most creative suppliers in the industry, offering attendees the opportunity to learn about the latest trends, techniques, and technologies that will allow retailers to stay ahead of the curve.”

With over 100 leading suppliers showcasing their talents, seminars led by top industry experts, competitions featuring the finest students from renowned colleges, and networking opportunities with the most innovative and hard-to-find talent in the industry, this show is not to be missed. Visitors will have the opportunity to stay up-to-date with the latest trends, connect with industry professionals, and gain valuable insights into the future of visual merchandising and display. To register for free, visit www.vmanddisplayshow.com and secure your place at this exciting event.

boasts a range of top-level suppliers, including Oxtonic, London. The setting is perfect for productive conversations

The lounge which is sponsored by Morplan and Graphica boasts a range of top-level suppliers, including Oxtonic, Spirit Displays, Geck, Proportion London and Kesslers London. The setting is perfect for productive conversations that can help attendees to maximize their time at the event.

Show Director Andrew Colclough commented, “As we is crucial. To retain customers who use brick-and-mortar

Show Director Andrew Colclough commented, “As we all know, keeping the High Street interesting and vibrant is crucial. To retain customers who use brick-and-mortar retailers and to increase customer footfall, it is essential to

Special areas

SDEA NETWORKING LOUNGE

A comfortable and professional space to network with other industry professionals. Networking is a crucial aspect of any trade exhibition, and the lounge provides a perfect opportunity to make valuable connections.

GRADUATE CHALLENGE

Back for another year and promises to showcase some of the UK’s finest students from five renowned colleges competing for a highly sought-after placement.

CREATIVE NETWORK

A specialized area where visitors can explore and engage with the most innovative and hard-to-find talent in the industry. This exciting feature provides an opportunity to discover new, undiscovered creatives.

RETAIL FOCUS FORUM

These seminars will delve into a variety of topics, including emerging trends, creative techniques, and the latest advancements in sustainability and technology. With the chance to learn from some of the most experienced and knowledgeable professionals in the field, attendees will undoubtedly gain valuable insights and expertise that they can apply to their own work.

18th APRIL

10:30 - SIMON HAMPTON HEAD OF VM, HARRODS

13:30 - JOHN HOYLE CEO, SOOK

15:00 - TIM NASH RETAIL INFLUENCER

19th APRIL

10:30 - JAMES BREAKS RPA GROUP

12:00 - JOHN ABBATE

13:30 - KATIE PEAKE, JAMES BARNES & KATY PROCTER

15:00 - GHALIA BOUSTANI

Un-learn to Re-learn

How the current retail environment is reconditioning consumer’s behaviours

Ghalia BOUSTANI. Senior retail consultant at Univers Retail

Two or three decades ago, a recession hit Europe, the North American countries, and then descended into the Middle East and Asia. Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. As a result of the closure or restriction of physical stores, many shoppers have turned to online retailers for their purchases. This has conditioned customers to expect greater convenience, faster delivery times and a wider range of online products.

A further change is the focus on contactless payment methods and self-monitoring options. Customers are now more comfortable with mobile payments or scanning items themselves, causing them to expect faster and more efficient payment experiences. The pandemic has also altered the types of products customers buy. For instance, the demand for personal protective equipment (PPE) and home office equipment has increased significantly as many people work from home. This allowed customers to acclimatize to give priority to health and safety products and to invest more in technology and equipment at home.

There have been changes in priorities around consumer spending. and more people are giving priority to essential items like groceries and household supplies rather than discretionary purchases like travel or entertainment. Moreover, customers put a greater emphasis on locally sourced products and sustainable goods, as they have become more concerned about the

environmental impact of their purchases and the resilience of local supply chains.

Yes, the current retail environment is changing and conditioning clients in new behaviors. This has prompted customers to expect greater convenience, speed, and safety, and it is likely that these changes will continue even after the pandemic ends.

Where customers accustomed do consumption patterns in the past decades?

Prior to the widespread use of the Internet, customers primarily bought goods and services in physical stores. Clients would go to different stores to compare prices and products prior to making a purchase. They had limited access to product information. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. This was due in part to the limited access to information and the higher cost of switching brands. Customizations were limited prior to the year 2000. Customers generally purchased mass-produced products designed for a wide range of consumers, instead of products tailored to their needs and preferences. Finally, prior to the rise of credit and debit cards, customers primarily used cash and cheques to pay for goods and services. This has made online and distance shopping more challenging.

At the turn of the century, customers became more demanding and demanding in their consumption habits, expecting a broader range of choices and higher quality products and services. With the rise of e-commerce and enhanced retail technologies, the retail environment underwent a series of disruptions that led to changes in consumption patterns. >>>

1. Online shopping: The rise of the Internet has resulted in a dramatic increase in online shopping. Customers can now buy products from around the world in just a few clicks, causing disruption to traditional stores.

2. Health and well-being: Consumers are increasingly interested in healthy living and are ready to pay more for products that promote health and well-being. This has led to an increase in demand for organic, natural, and whole foods, as well as products such as dietary supplements and fitness equipment.

3. Sustainability: Environmental concerns have generated greater interest in sustainable products and practices. Customers seek environmentally friendly products, from garments made from recycled materials to household cleaners free of harmful chemicals.

4. Personalisation: Customers want products that suit their needs and preferences. This has resulted in increased options for personalization and personalization, personalized clothing and accessories to personalize meal plans and fitness routines.

5. Convenience: Customers are seeking products and services that make life easier and more convenient. This has resulted in increased services like meal delivery, carpooling and home cleaning services.

Can customers unlearn and relearn?

Unlearning refers to the process of changing or letting go of previously held beliefs or behaviours, while re-learning implies the acquisition of new knowledge or skills to replace old ones. These processes are key to adapting to changes in the retail environment or other aspects of someone’s life. Customers can unlearn and relearn through various methods, including education, training, and exposure to new experiences.

For example, if a customer has become accustomed to shopping for products in-store, they may need to unlearn this behaviour and relearn how to shop online if they want to adapt to changes in the retail environment. Similarly, if a customer has become accustomed to using cash for their purchases, they may have to unlearn this behaviour and learn to use contactless payment methods again. This may require education or training in new technologies or payment systems.

In some cases, unlearn and relearn can be challenging, especially if a client has deep-rooted habits or beliefs. However, with patience, perseverance and adequate support, customers can adapt to changes in the retail environment and develop new habits and behaviours that are more responsive to their needs and preferences.

Customers significantly impact the retail industry by making purchasing decisions based on their preferences, needs and values. The retail industry addresses these choices with products, services and experiences that meet customer demand.

How can retailers teach customers to adopt new habits?

Retailers can use a variety of strategies to teach

customers to adopt new habits through education, providing incentives and evidence, or setting an example. Retailers can provide educational materials, such as brochures, videos, or tutorials, that explain how to take on new habits or behaviours. For instance, if a retailer wants their customers to use contactless payment methods, they can provide information about how to use mobile payments or instant credit cards.

They can offer incentives, such as discounts, rewards points, or free samples, to encourage customers to adopt new habits. For example, a retailer may offer a discount for customers who use contactless payment methods or provide a free sample of a sustainable product to encourage customers to make environmentally friendly choices.

If a retailer wants customers to bring their own reusable bags, they can provide employees with reusable bags and encourage them to use them. This this way, retailers would have led by example and adopted new habits themselves. Social proof refers to the tendency of people to adopt the behaviours of others, to encourage customers to adopt new habits. Under the light of social proof, a retailer can display signs or testimonials from satisfied customers who have successfully adopted new habits or behaviours. Most importantly, retailers can make it easy for customers to adopt new habits by removing barriers or obstacles. For example, if a retailer wants customers to use the automatic cash register, they can make sure the machines are easy to use and clearly labelled.

Retailers may use a combination of these strategies to educate consumers to adopt new habits. By making it easy, providing incentives, and leading by example, retailers can help customers to adapt to changes in the retail environment and develop new habits and behaviours that better suit their needs and preferences.

Do clients have a say in what they consume and how they consume it?

In recent years, there has been a growing trend towards customer-focused retail, highlighting the importance of understanding and responding to customer needs. Retailers are increasingly using customer feedback, data analytics and market research to gain a deeper understanding of customer preferences and behaviors. This allows retailers to tailor their offerings to customer needs and preferences and create custom shopping experiences.

In addition, the growth of social media and e-commerce has provided customers with a greater voice and influence in the retail industry. Social media platforms enable customers to share their views, experiences, and recommendations with a broad audience, while e-commerce platforms enable customers to easily compare products, prices, and retailers.

However, while consumers have a say in what and how they consume, their choices are not always independent of external factors like marketing, pricing, and availability. Retailers use different strategies to influence customer behaviour, such as product placement, advertising, and pricing strategies. As a result, even if customers have a say, they may not always have full control over their buying decisions.

VM & Display Awards Winners 2023

The VM & Display Awards, an annual event honouring the most exceptional talents in retail visual merchandising and display, announced this year’s winners at a dazzling awards ceremony held in London last night. The Leonardo Hotel St Pauls served as the perfect backdrop for this prestigious gathering, as suppliers and retailers convened to celebrate the industry’s top achievers.

The VM & Display Awards recognize and honour the individuals and teams responsible for creating innovative and visually appealing retail environments.

The awards ceremony featured a selection of categories that encompassed various aspects of visual merchandising and display, from window design and instore displays to the use of technology and sustainable practices.

As the VM & Display Awards continue to shine a spotlight on the best and brightest in the retail visual merchandising and display industry, the event serves as a powerful reminder of the significant impact these professionals have on shaping retail environments and creating unforgettable shopping experiences for consumers worldwide.

VIEW THE FULL SHORTLIST AND WINNERS:

Window France Wins Creative Retail Awards’ EuroShop 2023 Best Stand Award

The winner of the award was judged on three key points; visual impact, visitor experience, and communication. After deliberation, Window France was unanimously selected for their stand, which offered an experience beyond the traditional product display. The space was light, clean, and inviting, with focus points that flowed into experience spaces on each side. The products were clearly displayed, promoting the brand and offering a clear message throughout.

2024 EVENT:

12th MARCH 2024, LONDON

TORMAX

Aiming to improve accessibility throughout, the Mill Gate shopping centre in Bury is in the process of replacing many of the automatic entrances with technologically advanced TORMAX operators, improving functionality and standardising systems.

A recent installation, for example, was at the carpark corridor entrance where a TORMAX Windrive 2201 sliding door drive has been retrofitted to the existing doors. Incorporating a break-out function that increases the opening width, the door is now fully compliant with fire evacuation legislation, with the added benefit that maintenance and repair vehicles or machinery can be easily manoeuvred into and out of the building.

Delivering exceptional reliability, the Windrive 2201 operator is capable of driving a single door leaf of up to 120kg or a double set of doors weighing up to 100kg per leaf. Tested to considerably over the required industry standard of one million cycles, Windrive operators can be found installed in demanding locations throughout the world.

With the long-term future of the Mill Gate shopping centre secured when Bury Council took over ownership early in 2022, a programme of re-development and improvement has been initiated, including the development of new shops, attractions and indoor street markets.

At the time that the Council took over management of the shopping centre, TORMAX had already started replacing existing entrances with their automatic door drives, and this work continues today.

In addition, Mill Gate has a Planned Maintenance Contract (PMC) with TORMAX, ensuring all entrances

IDS

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are regularly serviced, minimising unexpected downtime and improving life expectancy of the units.

“A PMC is a cost-effective option, especially on sites where multiple automatic entrances are located and which are key to the smooth running of the facility,” said Simon Roberts, MD for TORMAX UK.

“Our team of in-house trained professional engineers operate a UK-wide network of emergency call out and ongoing maintenance programmes. Specialists in automatic door technology, the team is qualified to service and repair almost any system and with the back-up of a well-stocked van, many problems can be rectified immediately.”

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Selfridges celebrates special moments

Selfridges new season launched across all stores with a focus on helping customers celebrate special moments, big or small. In 2023 this is brought to life through the lens of 2D artistry.

Unveiling all-new window displays and unexpected visual pleasures in its physical and digital spaces, ‘Selfridges Celebrates‘ is Selfridges playful take on how to shop and plan for the moments in life that call for joyful celebration. All year round, customers can find thoughtful gifting ideas and experiences, sustainable solutions and accessible treats, all with a Selfridges 2D twist.

n a world flooded with hyper-connection and the multi-sensory, 2D illustration is having a moment in the spotlight across all Selfridges categories. Four talented female artists and illustrators Angela Kirkwood, Paulina Almira, Brindha Kumar and Lena Yokoyama have been commissioned to interpret special Selfridges destinations including the beauty concierge, skate bowl, brasserie, bar, opticians and other parts of the store encouraging shoppers in. Each illustrator has a clear and different style which also adds to the diversity of the visual merchandising concept.

A special commission by John Booth in Selfridges flagship Oxford Street windows on the corners of Oxford Street and Orchard Street invites customers to explore playful interpretations of what celebration means to them.

Propability delivered on the creative vision working in co-operation between the illustrators and the Selfridges team. Each window was constructed by printed reboard or diabond in 2d but as the individual elements are layered a 3d effect was cleverly created. Each part was clad in print and as always used sustainable and recyclable materials.

One of the key challenges was to ensure that the various scales, sizes and parts were constructed and printed correctly with Propability managing the process each step of the way liaising between the artists, printers and ensuring a smooth delivery and installation from start to finish.

Customers will also be able to shop exclusive 2D inspired collaborations and drops revealed throughout the year, from special edition Selfridges Selection treats featuring colourful designs by Angela Kirkwood, to playful homeware, cards and trinkets by David Shrigley, Reselfridges vintage fashion edits inspired by 2D artistry and a whole host of Selfridges Celebrates eventing.

The many benefits of entering awards

Antony Behiels - Shop and Display Equipment Association

A Shape-the-Future study, surveying 400 business decisionmakers, unveiled an intriguing trend: an overwhelming 82% of participants acknowledged that awards played a significant role in their purchasing decisions for products and services. Furthermore, 76% concurred that awards hold substantial importance in generating business and enhancing brand value. In an increasingly competitive market, business awards offer a trusted third-party endorsement, instilling confidence in customers and partners while fostering stronger business relationships.

The Value of Awards in Marketing and Brand Awareness: Often underestimated, awards can play a crucial role in a company’s marketing strategy. Even being shortlisted as a nominee can generate significant brand awareness, introducing your business to a broader audience. Winning an award, on the other hand, can create new opportunities, forge connections, and pave the way for further growth.

The Creative Retail Awards - A Catalyst for Innovation and Excellence:

The Creative Retail Awards were established with a clear vision: to showcase entrants to a global audience and celebrate the finest achievements within the industry. These prestigious accolades have rapidly become a benchmark for innovation and excellence, honoring projects and products that exemplify the highest standards of ingenuity and performance.

A Platform for Industry Leaders and Visionaries:

By participating in the Creative Retail Awards, your business is placed at the forefront alongside some of the most influential retailers, designers, and manufacturers worldwide. This exposure elevates your profile within the industry and expands your reach on a global scale, creating invaluable networking opportunities and opening doors to potential collaborations.

Don’t Miss the Opportunity - Enter Today:

There’s no better time than now to seize the chance to propel your business to new heights. Enter the Creative Retail Awards and let your accomplishments shine among industry leaders and visionaries. Visit www.creativeretailawards.com to submit your entry before it’s too late, and unlock the vast potential that awards can bring to your business and brand.

Scan to view the 2023 categories