Retail Focus #114 by Retail Focus

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SO FRESH, SO CLEAN

Napapijri’s ‘Peachy Clean Lavanderia’ old school launderette offers a nineties twist to spotlight their latest Tribe collection.

Made In The UK

COVID-19 | PPE & Signage For Kickstarting The UK

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contents

CONTENTS CONTACT: Terry Clark terry@retail-focus.co.uk Lee Cullumbine lee@retail-focus.co.uk

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PROMOTIONAL info@retail-focus.co.uk Published by Phygital Media & Events Ltd

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21 CUBITTS CELEBRATING - NETWORKING - WINNING

a night like no other WINDOW

13 SHOPPING

27 NIKE HOI

09-11 News

21-22 Project Focus

13-14 Window Shopping 17-19 Feature Touchless Future?

43NAPAPIJRI 35

Cubitts

24-25 Project Focus

Sandringham Estate

27-28 Project Focus Nike, House of Innovation

Experience adidas Originals

Feature Future of Sports Retail

VM Feature Napapijri

CELEBRATING - NETWORKING - WINNING

a night like no other

submit your entries at FIND OUT MORE AT:

www.creativeretailawards.com 4 june 2020 - proud embankment - london HEADLINE SPONSOR

in partnership with

Made In The UK

COVID-19 | PPE & Signage For Kickstarting The UK

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news

NEWS

The Sustainable Pop-Up chooses the Kings Road In situ until 17 August, The Sustainable Pop-Up will promote a more mindful way to retail, providing sustainable luxury fashion with a conscience. The multi-brand concept aims to offer a 360 degree shopping experience by combining fashion with industry experts, wellbeing mentors and influencers. In response to the issues covid-19 has highlighted within the fashion industry – one of the largest polluting industries in the world – The Sustainable PopUp hope to inspire more people to shop sustainably. Creating a space that has been designed to focus on customer service and education, the store will be launched alongside an online offering, enabling flexibility for trading. Isabella Broden, Founder and Creative Director at The Sustainable Pop-Up, commented: “This has been a very difficult time for many businesses but it has shone a spotlight on the importance of introducing more ethical practices and working towards a sustainable future.

NEXT in line for Affinity Staffordshire, Devon and Lancashire Outlets Next has taken a 6,000sq ft unit at Affinity Staffordshire, and will join a curated tenant line up which complements local consumer demand with a blend of lifestyle, footwear and fashion including Gap, Nike, Clarks and M&S. At Affinity Devon, Next will occupy approximately 11,000sq ft in a prominent unit adjacent to Nike, while Lazy Jacks has opened a 1,500sq ft store. In this prominent coastal location, Affinity Devon already boasts a wide range of lifestyle clothing brands including Nike, Crew Clothing, Saltrock, Weird Fish and Trespass. At Affinity Lancashire, Next Homeware will open a 6,500sq ft space. Lazy Jacks has already opened a new 1,500sq ft store, joining clothing brands Regatta, Craghoppers, Weird Fish, Trespass, Gap and Next. Nicky Lovell, Head of Outlets and Brand Development at Affinity, said: “Leasing momentum across the Affinity Outlets has proven strong throughout lockdown demonstrating confidence in outlet retailing.

Flash to go here NEWS

Trotters Launches New Autumn/Winter 2020 Collection in Harrods Set to be situated within the Childrenswear department on the Fourth Floor as well as on the Harrods website, the Trotters concession will contain a specially curated capsule collection, showcasing some of the standout pieces from their Autumn/ Winter range. Co-founder, Sophie Mirman says, “I can’t think of a better way to celebrate Trotters’ 30th birthday than to collaborate with such a prestigious store as Harrods. This is the first time that we will be showcasing our ranges outside of our own stores and website, and we are extremely excited to be working alongside the Harrods team in this new venture.”

New £90M Designer Outlet Village in north of England unveiled CBRE Global Investors has announced the significant completion of a key milestone, the raising of the angel wing sculpture, as part of the centre’s £16m refurbishment plans at Angel. The sculpture was incorporated into the progressive new design for the centre back in 2018 after local residents expressed the importance of the wings as part of the local community. A complex task followed as the twelvetonne, hand-rolled stainless steel sculpture, spanning fifteen metres, had to be raised by 3.5metres from its current position to sit atop a new footbridge. This new raised location forms part of the planned al fresco dining area that will be constructed as a focal point of the centre’s significant refurbishment plans. Photo Credit: ftadvertising.com

NEWS

Creative Design & Display Connections launched The organisers behind the Creative Retail Awards have launched the inaugural Creative Design & Display Connections (CDDC) meet the buyer event. To be held on 19th January 2021 at Bounce Old Street in London, the event consists of 14 pre-matched one-to-one meetings between buyers and suppliers over the course of the day. With Supplier

entry from just ÂŁ1,750 + VAT, the event could provide the highest ever ROI for companies at this difficult trading period. Approved delegates receive free entry plus two complimentary tickets to the world renowned Creative Retail Awards taking place in June 2021. Visit www.cddconnections.com

Creative Retail Awards postpone ceremony until 10th June 2021. Due to the ongoing COVID-19 pandemic, and for the safety and enjoyment of all participants, the organisers have decided to postpone the upcoming Creative Retail Awards ceremony until 10th June 2021. The Creative Retail Awards are truly unique in their blend of celebration, networking and entertainment. Following government guidelines there is significant doubt that large scale indoor events will be able to operate in September, even with social distancing observed. Since their inception, the Creative

Retail Awards have always been an experience led occasion with their characteristic twist on conventional Award ceremonies, and the organisers strongly feel if they are unable to provide the highest quality event it will do a disservice to all entrants, their projects and those attending. With a truly worldwide audience, the Awards attract attendees from all over EMEA and North America who wish to celebrate the industryâ&#x20AC;&#x2122;s achievements which would not be possible in the current environment.

Vilshenko upsizes post Covid-19 Inspired by its Russian heritage, Vilshenko, offers feminine floral designs and homeware in sustainably sourced quality fabrics, having continued to trade successfully throughout the crisis online, the brand are now responding to customer demand and have opened their new larger store format allowing for more socially distanced shopping. On a flexible pop-up lease based on turnover rent, the store will feature four collections on the ground floor and archived pieces on the lower ground floor with traditional Russian elements incorporated throughout from Russian dolls to traditional costumes.

STAY CONNECTED GET THE LATEST RETAIL NEWS AT WWW.retail-focus.co.uk

How to support staff with cancer Did you know that an estimated one in three people with cancer in the UK are of working age? Research by Macmillan Cancer Support found that 87% of people who are working at diagnosis say it’s important to them to keep doing so.1 The effect of cancer and its treatment on someone’s ability to work can vary widely. Some people keep working, and others may need time off or may need to leave work completely. The impact of cancer After treatment, many people recover well and can go back to their normal working life. But having the illness and recovering from it can have a big physical and emotional impact. Employers need to consider how they can support people to return to work and support them over time. You may not think of cancer as a long-term condition, but some treatments leave people with long-term side effects. For example, they may experience fatigue for months and sometimes years. After breast surgery, they may have pain in their arm. They may need to use the toilet more often if they’ve had bladder or bowel cancer treatment.

Keep the conversation going Macmillan found that one in ten people with cancer employed when diagnosed felt the need to cover up cancer symptoms, like fatigue and sickness, at work.2 So it’s important for line managers to keep talking to employees to make sure they are getting the support they need and know that it’s ok to ask for it. Legal obligations Cancer is classed as a disability under the Equality Act 2010 and the Disability Discrimination Act 1995. That means employers are required to make reasonable adjustments to make it easier for someone with cancer to work. Support for employers Macmillan at Work offers workplace training, guidance and resources to help managers and HR professionals feel confident and equipped to support employees affected by cancer. Find out more about how our expertise can help you. Sign up at macmillan.org.uk/atwork Email us at workandcancer@macmillan.org.uk Or call us on 020 7840 4725

1, 2 YouGov Plc. Total sample size was 1,507 respondents who were in work when diagnosed with cancer. Fieldwork was undertaken between 29/06/2018 – 22/07/2018. The survey was carried out online. Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). Also operating in Northern Ireland. Printed on sustainable materials. Please recycle. MAC15903_10.19

MAC15903 MAW ad_275x205_Advert_1.indd 3

11/11/2019 16:29

Jo Malone Photography: Daniel Salemi

A sensuous window display has been launched at Jo Malone in Regent Street London. The scheme by Harlequin Design brings out the essence of the Jo Malone English Pear & Freesia Cologne. The key ingredients of just-ripe pears, white freesias, amber, patchouli and woods are captured around an oversized cologne bottle in the centre of this fresh, eye-catching window display.

VIEW THE VIDEO AT www.retail-focus.co.uk adidas adidas launches a collaborative window gallery installation at Acid House Barcelona, marking the start of a careful transition back to normality. Part of this year’s ‘Change is a Team Sport’ campaign, celebrating five decades since Superstar’s inception, this gravitydefying display is dedicated to teamwork.

Superstar is an urban style silhouette that has left its mark on several generations of creators and athletes. Staying true to the Superstar’s unrivaled heritage at the forefront of culture, throughout 2020 adidas Originals is harnessing the power of teamwork in a series of initiatives designed to create and inspire positive change.

CLARKS To celebrate the preview of the Clarks AW20 collection, Harlequin Design have designed, produed and installed a new window scheme for 13 stores throughout the UK.

montblanc Montblanc challenged StudioXAG to showcase their emblem, an insignia inspired by the snow-capped peak of their namesake mountain, as an iconic symbol of excellence. Each window installation consists of a dynamic, modular system designed in three sizes, centred around a self-standing illuminated Montblanc emblem. The concept focuses on one key product housed within the emblem itself, with the opportunity to showcase several additional product rotations externally. Developed with a sustainable ethos, elements of the display are interchangeable to create brand new atmospheres for subsequent product launches.

Welcome to Melbourne Court Welcome to Displays Melbourne Court Displays

MCD is a London based design, visual MCD is a London based design, visual merchandising and merchandising and manufacturing company, with over mannequin 20 years of retail experience. Combining the latest fashion and technology, manufacturing company, withandsustainability we manufacture high-quality mannequins VM props for high-end and high street brands. at the heart of what we do. Collaborating work very artisans closely with we eachcreate of our clients, withWe talented bespoke understanding their visual needs and assist from the initial design concept through to delivery and installation. products and unique concepts for high-end We also work with many UK based and talented artisans to create bespoke street and unique stores. concepts andWhen products. itâ&#x20AC;&#x2122;s time brands to high for change MCD also, collect, up-cycle and recycle your products for you...

...yoga co ection

...his co ection

...kids co ection

We aim to be 100% sustainable by 2025. By offering our clients a mannequin collection and recycling service, we hope to reduce the impact the retail industry has on the environment.

•Retail Graphics •Window Graphics •Promotional Graphics •Point Of Sale •Lightboxes •Printed Wallpaper •Interior Graphics •Fabric Printing •Event Graphics •Full Installation •Design and Artwork

sales@graphicadisplay.co.uk www.graphicadisplay.co.uk

0845 3730073

A touchless future for retail?

With consumers’ shopping habits changing as a result of the novel coronavirus (Covid-19) pandemic, Rob Fletcher takes a look at how touchless technology could become a key part of the marketing mix in retail environments. For almost half a year now, we’ve been bombarded with messages telling us to wash or sanitise our hands regularly, in order to help slow the spread of Covid-19. With shops opening again in the UK, signage directing consumers to do just this are commonplace inside shops, often accompanied by sanitising stations. However, even with this guidance and tools, consumer behaviour is changing dramatically, with many limiting the amount of unnecessary contact they have with surfaces. Be it doors, displays or simply handling products before deciding to purchase them, shoppers are becoming much less “hands-on”. This raises questions as to how retailers should adapt to these changes in their own strategies. After all, if consumers are less likely to pick up products that they do not intend to buy, are they going to interact with existing marketing displays such as digital screens? Consumer preference for touchless New research by natural user interface company Ultraleap showed that from 538 respondents, just 12% believed touchscreens in public spaces are hygienic, while around 82% said touchless interfaces would be more hygienic and give them better protection.

FEATURE

The study also found that 71% of consumers in the UK said they expected to interact with touchless technologies such as gesture interfaces in the future, as opposed to traditional touchscreens. Speaking about the findings, Saurabh Gupta, director of outof-home product at Ultraleap, said that if people are reluctant to touch public screens, this will make them less likely to interact or make a purchase. “People clearly still value the convenience of interactive kiosks,” Gupta said. “Finding ways for consumers to use self-serve options without coming into contact with them is likely to be one of the features determining which businesses successfully navigate their way out of the Covid-19 crisis. “Touchless technologies offer the ease and convenience of touchscreens with the reassurance that you’re operating a clean interface, and removing the need to touch any surface.” In terms of what Ultraleap has on offer, Gupta said the company’s technologies focus on human input through users and interactions in the 3D space. Gupta said by tracking the position of a user’s hands with its tracking sensor and artificial intelligence (AI) algorithms, they can control digital content by moving their hands in mid-air, without touching a screen. “Our hand tracking technology can be retrofitted to any screen, kiosk or digital out-of-home interface,” Gupta said. “Our mid-air haptics technology adds virtual touch so you can feel feedback on the palm of your hand without the need for a wearable or controller. “We can add tactile effects such as virtual sliders, controls or buttons, touchable 3D holograms and immersive sensations such as lightning, raindrops, and bubbles.”

FEATURE

‘People clearly still value the convenience of interactive kiosks’

Saurabh Gupta Developing new technologies

Ready, steady, enter!

Taking these findings into account, what do some of the leading digital display brands think about the future of touchscreens and touchless in the retail sector? Dan Smith, vice president of business development at LG Business Solutions USA, said that despite some concerns, touchscreen technology has a bright future. Smith said: “In the near term, to be sure, the world is concerned about touching anything in a retail environment that’s exposed to other shoppers, but with new cleaning practices, treatment advances and, ultimately, the development of a vaccine, touchscreens will continue to define the way we interface with our display devices. “LG offers everything a retailer might need, including traditional digital signage, outdoor retail solutions, video walls, OLED transparent displays and stretch displays. Our experts can help every retailer create an environment that meets their unique merchandising needs.” However, Smith also went on to reveal that, based on customer feedback, LG is in the process of developing new touchless technologies for use in the retail market and elsewhere. Smith gave the example of LG looking at gesturebased displays and how this may benefit retail customers. Smith said: “Specifically addressing today’s concerns in retail environments, we are working with a partner to incorporate LG displays into a turnkey, touchless interactive solution. This will allow customers to connect with a digital display and content through mobile device links or voice controls.”

Another major digital display brand keen to have its say is Philips Professional Display Solutions. Simone Gagliardi, its international key account director for retail, said that while touchless technologies could have an exciting future in the retail sector, heightened awareness of hygiene mean touchscreen is likely to have a continuing role to play. Gagliardi said: “The impact of Covid-19 has forced many, if not all, businesses to reflect on the way they conduct themselves, whether that is in a busy office, a supermarket, a restaurant, or a retail store. “Touchless technology is, of course, a viable and often very cost-effective and highly efficient solution, depending on the environment in which it is being used. There’s no denying touchscreens, especially those used in public by countless people, can act as a breeding ground for germs. That’s not new, but the concerns have been heightened. “That said, by changing our mindsets around hygiene, carefully and closely monitoring and regularly cleaning touchscreen devices such as those found in stores and shopping centres, and asking customers being asked to sanitise their hands before use, these technologies are far from redundant and can and will remain prominent.” Philips recently rolled out a new type of touchless digital technology that, though not specifically for marketing use, could play an important role in helping shops to reopen as the crisis continues to ease. PeopleCount is an Android-powered queue management signage and camera solution that provides visibility on the number of people entering and exiting a

Flash to go here

building, as well as at the point of sale. Developed and operated in collaboration with partners such as Bosch Security and Safety Systems and NowSignage, Gagliardi said PeopleCount helps to ensure compliance with government guidelines and also customers and staff the confidence to enter and reengage with businesses. Installed at the building’s entrances, Philips displays provide customers and staff with information about capacity at any one time, alerting them whether it is safe or not safe to enter via a simple traffic light system. The displays also double-up to provide new means of communication, such as waiting times, marketing or what to expect in store. Gagliardi said: “Importantly, the solution requires no physical interaction and allows customers to self-manage, only entering stores when it is safe to do so. “We continue to be overwhelmed by the response from the market to date, with interest from all over the world. The beauty of PeopleCount is its versatility so, while we initially announced the solution for retail, we have been inundated with requests and conference calls with businesses in a variety of different industries and verticals where footfall plays an important factor.” While concerns over hygiene factors when it comes to using touchscreen displays in retail environments are understandable, it appears this technology still has an important role to play. However, it also seems that touchless could be an exciting prospect for retailers looking to not only offer a more hygienic way of interacting with consumers, but offering something a little bit different in terms of the in-store experience.

‘Touchscreens will continue to define the way we interface with our display devices’ Dan Smith

Top left: According to new research by Ultraleap, 82% of consumers said touchless interfaces would be more hygienic and give them better protection. Above TOP: Philips’ new PeopleCount solution uses a traffic light system to show when it is safe for a consumer to enter shops or point of sale areas. Above: LG’s display solutions include traditional digital signage, outdoor retail solutions, video walls, OLED transparent displays and stretch displays. Left: Philips said its PeopleCount technology can also be used to display marketing messages and in-store promotions.

e ng ra w ne e th h it w dy a Re l a iv st Get Fe 速 acrylic x pe rs Pe of neon-inspired

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Luau Green

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PERSPEX速 Highlights is a new range of acrylics in four neon-inspired, vibrant colours with the added benefit of being optimised for LED lighting. Perfect for slim signage, point of sale displays and exhibitions.

For more on PERSPEX速 Highlights and to request samples: www.perspex.co.uk/highlights PERSPEX速 is a registered trademark of Perspex International, a member of 3A Composites.

project focus

PROJECT

Cubitts

Borough, LONDON

CUBITTS continues to open its nine London stores after months of lockdown. Their Borough store, on the historic Park Street, has had a complete renovation inspired by places of worship. The store’s site was once the Borough Market Mission Hall and served as a church for the local market workers. Founder Tom Broughton said, “The site was once a place of worship, so we wanted to celebrate its former use through our ecclesiastical design while elevating our own deity – the humble pair of spectacles.” Cubitts brought in designer Deidra Hodgson to work on the re-fit. Hodgson’s aesthetic comes from an anthropological approach, ensuring there’s a feeling of warmth, but not at the expense of functionality. >>>

project

Hodgson said: “Taking inspiration from the divine symbolism of the ziggurat, geometry of Modernist churches and Wolfgang Laib’s work, ‘Without Beginning and Without End’, the store evokes its previous life as a mission hall while creating a myriad style framework for its new inhabitants.” Taking the ecclesiastical theme as a reference point for its refurbishment, the central focus of the store is a custom-built wooden point of sale inspired by the angular altars of Modernist churches around the world. The frame displays are based on the ziggurat, an ancient structure first constructed by the Mesopotamians to raise their temples closer to the heavens and therefore closer to

the gods. At the back of the store, a confessional window allows penitents to bring their broken frames for Cubitts to repair, reglaze, or refurbish. They’ll even give them a hydrosonic clean to wash away their sins. Elsewhere a donation box is on hand for kind souls to drop off their old frames, which Cubitt will polish up and recycle, donating them to eye health charities that they work within Kenya and Ethiopia. Inside bold primary colours abound, a colour palette also was chosen after extensive research into the design details of Modernist churches. The exterior, however, remains its signature vivid yellow shade – a nod to the store’s previous incarnation as a banana and potato wholesaler. RF

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Sandringham Estate NORFOLK, ENGLAND

Design agency STAMP embarked on an exciting project: to help reimagine the Visitor Centre experience on Sandringham Estate, home to Sandringham House the private residence of Her Majesty The Queen. Working with a group of specialist agencies and suppliers, the Estate had outlined plans to revitalise the visitor experience. STAMP were asked to redesign the gift shop, courtyard and garden shop spaces and two cafes in the main visitor area, as well as provide a structured approach to visitor centre communications. Working alongside the Estate team STAMP developed a narrative that is contemporary but heavily flavoured with life on a country estate. Through a process of creation and review, the strategy evolved to demonstrate Sandringham’s commitments in the Visitor Centre, including organic farming,

conservation, and sustainable country living. Antique and vintage items of furniture were sourced from across the country to bring authentic rural texture and patina to shop displays. Imagery and historical context was sourced from the libraries of the Royal Collection. STAMP spent time with workers from across the Estate to understand their work and to inform communications and bring product to life. The finished result is unique to Sandringham and offers a rich and diverse experience of life on the Royal Estate. The courtyard is a wide open space where people can browse the garden shop or sit beneath the oak trees. The Sandringham Estate vaulted restaurant space is transformed in muted colours and natural materials, and throughout their visit, guests can learn more about the historical and modern day Estate.

The shop is a warm and inviting sketchbook of country life, and a backdrop for a new range of products; inspired by or sourced from the Estate, championing its organic and sustainable principles. A large number of repurposed items – many of them from the Estate or the Royal collection – sit alongside bespoke fittings that create practical merchandising space, to strike a balance between atmosphere and the challenges of servicing a high number of customers each year. Garry Marsden, Visitor Services Manager says: "The Sandringham Estate project required STAMP to work with a number of our stakeholders and at every turn there has been nothing but praise for their creativity and drive. The finished result speaks for itself”

project focus

Nike House of Innovation PARIS, FRANCE

Over four floors and some 2,400 square meters (nearly 26,000 square feet), Nike Paris, House of Innovation 002 gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences. The flagship — situated amongst some of the world’s most iconic landmarks — offers an immersive and digitally-powered end-to-end consumer journey. Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities, Nike Paris is the Swoosh’s latest proof point in its ongoing commitment to transform the future of retail, while serving as a vibrant centre of sport. Inspired by the 1928 design of the building, and with the legacy of this multi-use space in mind (the building has played home to a car showroom, movie productions and a basement nightclub), Nike has curated and designed a modern retail destination that reflects the brand’s

PROJECT

innovation and Paris’ history. “When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world,” says Heidi O’Neill, President of Consumer and Marketplace. “The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.” Built to learn and evolve from the findings of its previous stores, the House of Innovation in Paris reinforces four areas of focus: uniting shoppers to a global community of sport, serving women with our most innovative product and services, creating more opportunities for kids to get active and designing a more seamless endto-end consumer experience. Key features of Nike Paris Mission Control Located at the flagship’s entry, Mission Control is a wall-to-wall installation that serves as the heartbeat of Nike Paris, connecting shoppers to the global and local community of sport, exclusive Member benefits and the latest activations at Nike House of Innovation doors in New York and Shanghai. Bra Fit by Nike Fit: A gamechanging service innovation combining personalization and digital capabilities, Bra Fit by Nike Fit uses fit as the foundation to create a better shopping experience

for female consumers. Using Nike Fit proprietary machine learning and advanced algorithms, shoppers have the in-store capability to input their perceived bra size (or walk-through a self-guided assessment) into the Bra Fit by Nike Fit tool to receive a fit recommendation for any Nike bra. This assessment also enables wearers to save that information to a Nike Member profile for future shopping reference. Kids Pod: This is an in-store destination for interactive gaming and trial station to keep kids moving. With France’s largest assortment of Kids product, children can gear up and tap into features like a one-handed zipper challenge and a 360 virtual runners experience inspired by Parkour. Digital Acceleration: Nike Paris is a physical retail destination that ignites Nike’s digital capabilities through a comprehensive suite of Nike App Services in-store (Buy Online, Reserve in Store, Nike Scan to Learn, Nike Scan to Try, Nike Shop the Look) and an enhanced digital infrastructure with boosted Wi-Fi technology. Enhanced Sustainable Design: The store is an important step on Nike’s Move to Zero journey to help protect the planet and create a better future for sport. More than 85,000 kilos of sustainable material are woven into the fabric of the store design and display fixtures at Nike Paris. Moreover, and through a partnership with Iberdrola, Nike Paris is fueled by a clean energy wind complex in Spain.

PROJECT

see more at www.retail-focus.co.uk

@RETAILFOCUS

RF advert.pdf

01/06/2020

12:32

HELPING KEEP YOUR STAFF AND CUSTOMERS SAFE

CMY

info@hol-group.com +44(0)208 885 3055

project focus

PROJECT

A Cold Wall* HARRODS, LONDON

FormRoom were invited by A Cold Wall* and Tomorrow London to codesign, produce and install their latest permanent installation in the heart of Harrod’s innovative new menswear department in Knightsbridge, London. The latest permanent space in Harrods marks FormRoom’s continuing relationship with ACW* and Tomorrow London, with previous works including pop-ups and fashion presentations. The exclusive Harrod’s installation is a super-premium collection of minimalist industrial materiality, presented in ACW*’s signature clean style. Corrugated aluminum form the majority of the key retail structure, with steel mesh providing key accent presentations through accessory risers. Product glorifiers suspend key pieces from the collection using tension wire and polished industrial clamps. RF

project focus

EXPERIENCE

adidas ZX

Artistry in motion for Adidas Originals

StudioXAG have collaborated with adidas Originals to launch a sneaker with a dynamic activation that creates bespoke content for a wider audience. To spotlight the adidas ZX, this exclusive one-day event played host to a London based artist who created live artworks within the brand’s Hanbury Street store. Dressed in a custom made adidas branded boiler suit, the artist’s cutting-edge style reflects the playground of colour and experimentation from the campaign, further cementing the sneaker at the forefront of innovation. Dressed in a custom-made adidas branded boiler suit, the artist’s cutting-edge works reflect the playground of colour and experimentation from the campaign. Visitors received a set of bespoke incense as a memento. Post-event, the artworks created during the event were flanked by oversized ZX logos. >>>

EXPERIENCE

FOUBERTS PLACE

HANBURY STREET

TREET

EXPERIENCE

see more at www.retail-focus.co.uk

FOUBERTS PLACE

HANBURY STREET

For the remainder of the launch, StudioXAG produced a series of minimalist windows and in-store installations at the brandâ&#x20AC;&#x2122;s Hanbury Street and Fouberts Place stores to spotlight the ZX with impact. In the windows, a series of sleek fins graduating from lemon yellow to deep burnt orange accompany the sneaker, which hangs amongst integrated lighting and a metallic trefoil. In-store at Fouberts Place, three stepped metalwork podiums zero in on the sneaker, accentuated by a trio of acrylic backdrops reinforcing the impactful gradient of colour. RF

HANBURY STREET

opinion

How the lockdown revitalised and reimagined the pop-up scene Simon Hathaway, MD EMEA, Outform

Too many column inches have been given over to the ravage COVID has had on retail: the most sudden, drastic and damaging moment of disruption we’ve seen is without doubt leaving a deep and savage mark. But in amongst it all, there have been moments of inspiration, of genius pivots that deserve their fair share of the limelight, and one of these unsung high-street heroes is arguably the humble pop-up. Once considered an add-on, luxury or just plain old gimmick, pop-ups were primarily viewed as a way to flog discounted or end-of-season products. Now, they’re offering a lifeline to retailers, many of which are struggling to connect with customers while the traditional brand engagement playbook remains shut. Savvy retailers like Tesco and Costcutter were both early adopters, each opening supermarket pop-ups at NHS hospitals in an effort to support time-poor key workers. Fashion retailer Ted Baker wasn’t far behind with the launch of its online pop-up, ‘Ted’s Bazaar’, and in the process, reinventing the essence of the pop-up by digitising it. Grocers too have found new business homes in pubs and restaurants, and vice versa, pubs and restaurants have found friends in grocers.

The agility shown by these retailers is proof positive that retail can adapt rapidly to shifts in consumer shopping behaviour – this is, at the very least, something to be cheerful about amidst the doom and gloom. Most importantly, however, it’s not necessarily a choice between bricks or clicks. Recent consumer surveys indicate that though consumers are buying more online, they’re preferring to shop from retailers that blend the two – and for good reason. Ecommerce is great for such dayto-day essentials like pasta, flour and toilet roll – moments where the quality versus expense doesn’t matter all that much, or a general browse is all that’s needed. But for most purchases, and particularly big ticket products, people want to experience the product before they buy it. Or they seek the little ‘indulge-me’ impulse purchase – impulses (and the requisite gratification) that are harder to achieve with a swipe or click. This is where pop-ups come into their own. Shopping remains an inherently sociable experience, and people are missing important macro-moments due to an absence of the physical experience – things like meeting up for a social shopping trip on bank holiday weekend or perusing the shelves to buy a present for a loved one. Pop-ups are an opportunity for engaging experience, with fun, thrills and surprises to bring people in to share and sometimes, live, the brand experience. The challenge as retail opens up in

COVID-safe compliance is that the micromoments of physical shopping – testing cosmetics, trying on clothes etc – will inevitably become considered rather than instinctive actions. Pop-ups – physical or digital – can go some way to providing a touchless retail experience when anxiety levels are high yet by their nature, they’re fleeting. People still want familiar shopping experiences so it’s down to retailers to weave in retail tech seamlessly into stores. There’s ample tech out there to serve this purpose that can harness motion, gesture and voice. There’s even a place to resurrect the QR code – just look at how convenient, safe and essential that seems compared to just before Christmas. Or what about the development of a virtual store? Post-pandemic, retailers will be reassessing what their assets can do within the omnichannel experience they provide for their customers. With a bit of reimagination, pop-ups have shown their versatility to extend that experience far beyond what we traditionally associated them with – temporary physical presence to digital or tech-supported asset. The more shoppers become accustomed to seeing and experiencing them, the more they will appreciate pop-ups’ role as a core part of the retail experience.

www.outform.com

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FEATURE

The future of sports retail In recent years customer experience expectations at retail have evolved rapidly, and arguably the sporting goods industry has been at the forefront – setting new benchmarks in meeting an ever-increasing demand for ever more flexibility, convenience and personal relevance. However, the last few months have generated a huge shift in human behavioural patterns. The COVID-19 pandemic – in little more than the blink of an eye – has inflicted sweeping changes across the entire retail landscape; shuttering stores worldwide, accelerating technology innovation and adoption, it has also brought into sharp focus the role that brands play in our dayto-day lives. And with lockdowns now easing in many countries across the planet and retailers once again opening their doors many of us are now questioning what these changes actually mean for the future of sports retail, in particular the physical store? The new rules of retail remain largely undefined. While we do know that the first steps back into brick and mortar will be tentative and restricted, recent reports of hundreds of customers bustling to get into Nike Town London, exercising almost zero regard for pandemic restrictions or social distancing, also clearly demonstrate (rightly or wrongly) that after many months of lockdown, many of us are craving realworld, sensory experiences. But how will sports retail continue to provide experience touchpoints that resonate, while respecting the new concerns around physical engagement?

Green Room Design explain: Diversified points of delivery Whether driven by medium-term anxieties like fear of touch, or an increasing desire for customers to want to navigate retail spaces on their own terms, it’s highly likely that sporting goods amongst other retailers will experience increased innovation and agility across retail design and integration. Already brands including Adidas and Nike are leveraging retail extension apps such as HERO to connect directly with customers, bringing product and real-time engagement to life via video, chat, or text. From contactless pick-ups to AI basket shopping and interactive queues, we would expect this trend of introducing new and helpful ways to re-engage customers and bridge the gap between channels and interactions more prevalent. Developing congruent experiences To ensure a congruent experience that really connects with customers, omnichannel is no longer just about developing interactive relationships with audiences (a pure joining of the dots approach if you like) it is about cultivating a customer relationship through joint passion and genuine empathy. Given the rate at which tech is advancing and providing consumers with almost limitless access to products and services, grabbing and maintaining the attention of a younger audience will

continue to prove challenging. With only 30% of 21-25-year-olds spending over six hours watching linear TV a week, around 50% view the same amount of TV online, linear TV is no longer a popular medium amongst most sports brand’s target consumer. Brand activation through gamification continues to create much interest within the industry and we’re likely to see this across differing formats. Whether Fortnite and it’s trailblazer in-game collaborations, or Travis Scott performing an in-game virtual concert in association with Nike and generating 27 million unique virtual attendees worldwide, brands can create unique opportunities by blurring the lines between ‘the game’ and the real world. In the physical space we brought this concept to life via a creative platform called ‘idols brought to earth’. By placing PUMA brand ambassadors – Lewis Hamilton, Antoine Griezmann and Romelu Lukaku – at the heart of a multi-sensory, immersive digital experience, we were able to create a series of virtual 1-2-1 training session where customers were encouraged to put PUMA footwear through its paces during an authentic trial with their sporting idol. Arguably the brands that are taking time to reimagine customer engagement today – utilising ‘invisible tech’ to remove all unnecessary barriers that stand in the way of a great human experience are the ones who will steal a march on how sporting goods retail will look tomorrow. Of course, understanding your customers is the bedrock of any future retail strategy, but many brands don’t go much

FEATURE

further than knowing who their customers are and what devices and platforms they use. In building truly connected retail experiences – not just knowing how to reach but what experience to engage with – brands need to go beyond the traditional demographic to create a psychographic of your customer; a deep understanding of how they behave and more importantly what they think and feel. As an industry example, history (from previous crises) can gives us some clues as to the different personas that might emerge, such as ‘The Health Nut’: a new wave of health-conscious people, subliminally preparing themselves for the next pandemic by becoming fitter, stronger and healthier is likely. Prevention being better than cure is a phrase which will likely become ubiquitous in campaign strategies over the coming years. Just as the Sharing Economy was created off the back of the last recession, new shifts in human behaviour will create new economies off the back of the recession to come. The habits and personas

that come to fruition will therefore create opportunities for brands to add new kinds of value. Then through segmentation and understanding specific journeys, it becomes possible to use emotional mapping tools and data to gain a rounded customer view and align appropriate content strategies. Omni-era workforce Brands are already wise to redefining the traditional service roles such as sales assistant to associate, and the gig economy – accelerated by a post-pandemic, scale down in retail workforce – will continue to drive an omni-era workforce; a more flexible and on-demand approach that promotes individuality, self-discovery and variety. Shop-floor relationships will include live broadcasting and 1-2-1 consultations where associates are encouraged to be more creative and also harness their own social media abilities and networks to create more personable and locally relevant content and character, whilst amplifying the brands reach.

In summary, consumers are totally accustomed to hopping between physical and digital and their expectation is that retail is similarly fluid. Adopting ‘new retail’ goes beyond omnichannel or omnicommerce, to really understand the behaviour of humans today and to create a mutual relationship using human experience design; the best enables us to plan visits in advance, react and flex in real-time, and curate our own experience every step of the way on our own terms. Sporting goods retailers must recognise that although the physical store is here to stay, its role has fundamentally changed. As the distinction between digital and physical becomes increasingly outdated, the brands that truly embrace technology to create a seamless experience for all their customers, wherever they choose to shop, will ultimately win the greatest share of both sales and customer loyalty into the future.

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WHOLESALE FAUX FLOWERS – RIBBON – SEASONAL EVENT DECORATIONS POTS & GLASSWARE – ACCESSORIES

TEL: +44 (0) 20 8640 0354 WEB: WWW.FLOURISHTRADING.COM EMAIL: SALES@FLOURISHTRADING.COM

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TAKE A SPIN NINETIES INSPIRED LAUNDERETTE WITH NAPAPIJRI

StudioXAG have designed and produced the 'Peachy Clean Lavanderia’ at Napapijri’s Carnaby Street flagship, capturing the spirit of an old school launderette given a playful, nineties twist to spotlight their latest Tribe collection. . >>> In the windows, the collection is displayed suspended on a clothing line, accompanied by an industrial style washing machine displaying a spinning Napapijri logo alongside clothing caddies finished in the brand’s synonymous orange hue. >>>

The story continues in store, where customers are offered a choice of unique photo opportunities within the activation zone. Take a spin on a couple of customised washing machines, pose next to a lit neon peach sign, or amongst retro TVs complete with branded washing supplies. The StudioXAG design team created a bespoke graphic language and set of social media assets for the launch. A

plethora of R&B influenced stickers reinforce the tongue-in-cheek message, flyposted across the windows and walls of the store takeover, including slogans such as ‘I don’t want no suds’ and ‘So fresh, so clean’. Stickers are available to take away, allowing customers to recreate the launderette aesthetic at home. RF

www.hacel.co.uk

products

surfaces Polyflor Delivering a luxurious and bespoke design, Ark Interiors, were able to create a high-end bar and restaurant setting for staff and customers to enjoy at The Propeller Bar & Grill, Humberside Airport. Their objective, to provide a nostalgic 1960s aircraft impression in keeping with the history and location, was enhanced with the installation of Polyflor’s Affinity255 in the shades Dappled Oak, Flamed Chestnut and Seasoned Grey Oak. Affinity was the ideal choice for the project that combines nostalgic features with a contemporary finish. This beautifully engineered collection of high design luxury vinyl tiles is developed for heavy traffic environments and is an eclectic mix of authentically reproduced wood plank designs, incorporating contemporary and recycled timber patterns. The innovative 2mm gauge allows Affinity to be installed alongside 2mm vinyl sheet flooring, providing a seamless flooring solution that flows throughout any commercial installation. Fitted throughout the entrance, main restaurant and bar areas Affinity makes the perfect addition, ideal for heavy commercial interiors, the rustic and contemporary timber designs are ideal for the retail sector, developed and presented in a practical, resilient and hygienic product construction. T. +44 (0)161 767 1111 E. info@polyflor.com www.polyflor.com Twitter: Polyflorltd

Armourcoat Decorative specialists Armourcoat have provided the finishing touches to The Soak, a new bar and restaurant next to London’s Victoria Station with an all-day menu that is built around signature soaked flavours through fermenting, pickling, brining and steeping techniques. Armourcoat’s Koncrete polished plaster finish is used to great effect on the bar front with recessed logo. Koncrete is an urban range of polished plaster colours and finishes designed for contemporary projects. The range offers a wealth of design options to achieve a distinctive modern look including distressed effects or recessed ‘shutter’ markings. Outside the building, Armourcoat PPX has been used to repeat the restaurant logo design. PPX is a low maintenance, durable external limestone render system that can create stunning honed and textured stone like finishes for both new build and renovation projects. T. +44 (0) 1732 460668 E. sales@armourcoat.co.uk. www.armourcoat.com Twitter: @armourcoat

Photo Credit: SLVHCS ‘Project Legacy’, New Orleans, USA © Sean Airhart/NBBJ

products

flooring Tarkett Bridal retailer WED2B has selected luxury vinyl floor tiles from Tarkett. To further enhance the customer experience in the new WED2B store in Ashford, Kent, a combination of iD inspiration 70 Luxury Vinyl Tiles featuring brushed pine grey and brown tones was selected. The tiles are made to stay looking great — even in the face of high foot traffic. Treated with Tarkett’s Top Clean surface protection system, all the planks and tiles in this collection have the additional benefits of easy maintenance and a high resistance to scuffs, scratches and stains. The combination of a beautiful realistic wood effect pattern, with the high performance benefits, made Tarkett’s iD Inspiration 70 ideal for WED2B. T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK

Havwoods Havwoods has introduced six new plank designs to its popular Henley collection. A fashion-forward product with plenty of character, Henley is the ideal floorcovering for those who desire the texture of a reclaimed board, with the strength and durability of an engineered construction. Featuring a superiorquality European oak lamella, this high-performance plank offers a durable and long-lasting surface that also delivers on visual appeal. Henley presents a choice of over 30 distinctive designs and surface finishes to ensure a suitable fit for any design brief, from various oil applications, to smoked and hand-distressed effects. T. +44 (0)1524 737 000 E: info@havwoods.co.uk www.havwoods.co.uk Twitter: havwoods

Forbo Flooring Systems

Tarkett

Forbo Flooring Systems has launched its award winning Allura Fusion; a luxury vinyl tile (LVT) collection that uses innovative colouring techniques to create a fresh unique look, with no pattern repeats. The trend collection, which was recently decorated with the prestigious international Red Dot Design Award, features four plank and three tile designs, with every piece of the Allura Fusion range completely unique. No two planks or tiles are the same, resulting in an organic and truly individual aesthetic. This is made possible by the innovative manufacturing technique, which combines traditional printing methods with free-flowing, coloured PVC streams to produce the 0.7mm wear layer. The result is a flowing, expressive appearance, which is further heightened by the realistic wood embossing on the plank options.

Cementi Click is a new category of premium mineral tiles and planks from Tarkett, for architectural spaces. Manufactured from 95 per cent clay, cement’s main composite, Cementi Click boasts the look and feel of this raw modern material, thus embodying the timeless elegance of concrete art in architecture. The collection features a range of stone and graphical designs. Subtle marble, ethereal decors, and natural clay tone effects create a pure and refined architectural atmosphere for designers and architects looking to create inspirational spaces from mineral textures.

T. +44 (0)1773 744 121 E. info.flooring.uk@forbo.com www.forbo-flooring.co.uk/allurafusion Twitter: forboflooring

T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK

products

LIGHTING Megaman Megaman has launched its patented Dual Beam Technology (DBT). Incorporated in a selected range of products, the innovative technology offers a flexible choice of beam angles that can be changed easily on site. This latest intelligent innovation from Megaman will also enable wholesalers to rationalise stock. DBT is currently available with Megaman’s PAR16 Dimmable 5.5W LEDs, in colour temperatures of 2,800K or 4,000K, and also with the 24W MARCO MIDI integrated LED white tracklight, available in 3,000K and 4,000K. All LEDs with DBT have a narrow and a wide flood setting, catering for any lighting plan and changeable at a moments notice. The PAR16 LEDs have beam angle options of 24° on the narrow flood setting and 35° on the wider beam angle. T. +44 (0)1707 386 000 E: sales@megamanuk.com www.megamanuk.com Twitter: MegamanUKLtd

Flos Gaku by Nendo is the latest addition to the Flos portfolio. Gaku is a frame (this is the meaning of ‘gaku’ in Japanese) hosting and interacting with lamps and a variety of matching objects, which is conceived as something inbetween accessories and furniture. An adjustable-height pendant lamp hangs down inside a frame, while a wireless version features inductive charging functionality to power a luminescent lamp. Normally laying on the charging dock, the lamp can be moved around freely when lighting is needed elsewhere. T. +39 03024381 E. info@flos.com www.flos.com Twitter: FlosWorldwide

Reggiani UK

iGuzzini

A wide range of luminaires from Reggiani have been installed in the new Jaguar Land Rover showroom and servicing centre in Slough, Berkshire. Both Jaguar and Land Rover occupy their own showroom space within the new facility with both areas utilising Reggiani’s soft recessed Yori L linear fittings to provide the desired uniform ambient lighting. All vehicles are highlighted by two suspended linear Mood fittings with a brighter and cooler colour temperature of 4,000K. Fittings are positioned at an equidistant 1.4m from the centre of every vehicle to ensure an efficient scheme with no shaded areas.

The newest addition to Belfast’s growing City Quays development is the AC Marriott Hotel, designed by Mark Higgins with the interior design by Karen Crookes, both of Robinson Patterson Partnership. The designers worked closely with Chroma Lighting — iGuzzini’s partner in Northern Ireland — to make lighting a key feature of the project; extensive use of the iGuzzini Laser Blade and System 53 ensures that the light is effective yet discreet, while the use of concealed Underscore LED strips helps reveal the architectural details and interior finishes without drawing attention to the luminaires. Externally, the public spaces around the hotel are illuminated using a combination of iGuzzini Wow outdoor luminaires, which have been adopted throughout the project, and small Woody projectors mounted on bespoke columns which illuminate the open areas. As with the interior, concealed Underscore InOut is used to give shape to the landscape details.

T. +44 (0)20 8236 3000 E.reggiani@reggiani.co.uk www.reggiani.net Twitter: reggianilight

T. +44 (0)1483 468 000 E. info.uk@iguzzini.com www.iguzzini.com Twitter: iGuzziniUK

directory

DIREcTORIES

www.retail-focus.co.uk/directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UKâ&#x20AC;&#x2122;s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co

directory

Aluminium Fittings

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: sales@diasystems.co.uk W: www.diagroup.co.uk S. www.twitter.com/DesignsinAlumin

Aluminium Fittings

Bespoke Display

Design Consultancies

Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.

Kendu is a European company with over 18 years of experience in pioneering in-store visual solutions for retailers. We design, manage and manufacture in-house to guarantee the best results. Visit our new office and showroom in Hackney Wick, London.

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc

Bespoke Display

T: +44 (0)20 373 55 258 E: info@kendu.com W: www.kendu.com S: www.twitter.com/kenduinstore

Bespoke Display

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

Design Consultancies

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.

T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat

T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown

T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com

T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com

Audio Visual Integration

Anna Valley looks to help guide clients with their audio visual decision making by offering high end impartial advice and help manoeuvre them through the current “minefield” of different technology and services available to them. This process then enables them to have a clear vision of what they are actually striving to achieve within the budget available to them and then provides a full range of services in the delivery of that vision.

Bespoke Display

Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.

Brochure Holders

Design Consultancies

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com

T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual

T: +44 (0)208 941 1000 E: nick.shaw@annavalley.co.uk W: www.annavalley.co.uk/avintegration

T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1

Balloons & Bunting

Bespoke Display

Climate Control

Display

No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide

JPMA is a worldwide leader in designing and manufacturing high-quality store fixtures and visual elements made of wood, metal and acrylic. We make everything all under the one roof and offer designs and finishes not available anywhere else in the industry.

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.

T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com

T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123

T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com

T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com

directory

Display

Focused on our customer’s unique needs, with expert knowledge of the procurement market, and a firm grip on the entire visual merchandising supply chain, we are specialists in designing and delivering complex point of sale projects.

T +49 (0) 911 97 13 389 E: info-uk@barthelmess.com W: www.barthelmess.com

Display

Display - DIGITAL

FURNITURE

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com

T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays

T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative

Display

Display - DIGITAL

FURNITURE

Durable have been one of Europe’s largest business supplies manufacturers for almost 100 years. We’re pioneers in developing and producing innovative solutions designed for retail from literature displays and POS to signage and display solutions.

We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative

T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech

T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo

T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk

Display

We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.

T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ

Display

EPOS

GRAPHICS

Providing Scotland’s signage, exhibition displays, digitally printed wallpapers, LED flex faces, light boxes and window graphics. Located in the centre of Scotland we are ideally situated to cover your requirements throughout Scotland. We can offer huge savings with an excellent, professional and prompt service

Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.

Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.

T: 0131 337 1237 E: info@specializedsigns.co.uk W: www.specializedsigns.co.uk FB: Specialized-Signs

T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd

Display

Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.

Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.

Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.

T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop

T, 01376 295 016 E. sales@txframe.co.uk W. www.txframe.co.uk

T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat

Finishes

T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet

GRAPHICS

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo

directory

interactive displays

MANNEQUINS

pop/pos

Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays

T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_

T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign

T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk

LED LIGHTING

pop/pos

Addlux supplies high-tech LED lighting and display technologies for the retail sector, including the largest, thinnest and most cost-effective light sheet on the market today. Fast turnaround of deliveries and prototypes at competitive prices.

Harrison Products provide one the largest ranges of POS and Display componentry in the UK. We are able to supply off the shelf and customised products to suit your project. We pride ourselves on our industry leading service and super quick delivery options.

T: 0333 800 1828 E: info@addlux.com W: www.addlux.com S. www.twitter.com/addlux

T: +44 (0)1451 830083 E: sales@harrisonproducts.net W harrisonproducts.net

signage

pop up

GENESIS MANNEQUINS design and produce high-class and trend-lead shop window mannequins, busts and displays for the international fashion industry. Additionally we offer style, trend and product consultation as well as a comprehensive after-sales service.

T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1

T: +49 (0) 5752 1803 0 E: info@genesis-display.com W: www.genesis-display.com S: www.twitter.com/GenesisDisplay

Literature Display

pop/pos

Retail Consultancy

GBL Associates are experts in the point of sale and retail display industry. We pride ourselves in the ability to expand in a competitive and challenging climate by offering both quality and value in the service and products we provide.

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.

T. 01376 519124 E. sales@gbl-associates.com W. www.gbl-associates.com S. www.twitter.com/gblassociates

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_

T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com

Maintenance

T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123

pop/pos

We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.

T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ

slatwall

VM TOOLS AND TRAINING

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

opinion

The many benefits of entering awards

Antony Behiels - Shop and Display Equipment Association

A recent study by Shape-the-Future involving 400 business decision makers revealed an astonishing 82% of those taking part admitted to being influenced by awards when buying products and services for their business. Of these 400, 76% agreed with the statement “Awards are important for generating business or improving the value of a brand”. Winning a business award provides a credible third party endorsement for your company. It gives a stamp of approval on your business whereby customers and partners will feel better about their business relationship with your company. Awards can also be an overlooked tool in your marketing mix. Simply being listed as a nominee for an award can provide a whole host of brand awareness and promote your business to new customers. Winning an award opens doors to new business and new contacts. This is why the Creative Retail Awards were established – to promote entering companies to a worldwide audience. The Awards have quickly become one of the most distinguished accolades within the industry and recognise projects and products that have demonstrated the very highest level of innovation and excellence. The Awards put you centre stage with the world’s most visionary and influential retailers, designers and manufacturers, raising your profile across the industry and on a global scale.

Find out more and enter at

www.creativeretailawards.com

#Inspire

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Supplying The World With

Award Winning Acrylic Led Letters & Shapes.

Supporting a UK business like us brings with it amazing benefits: Quicker lead times (1-2 weeks) - Higher quality - More options More control - CE compliancy - Tested by BSI - Better service

Made In The UK

If you think we can help, weĘźre open, so please get in touch: visit: www.neonplus.co.uk email: info@neonplus.co.uk call: 01132524706