FEATURE
Insight Into Consumerism Post COVID-19 The YARD CREATIVE
Over the past few weeks, we have seen people make massive unforeseen changes to their lives almost at the drop of a hat. If you had suggested only a couple of months ago what society would look like right now, nobody would have believed you. It has truly shown the capacity that mankind has for adapting. In a crisis, the best and the worst in people comes out. Fear and uncertainty can make people act in negative ways, but it is also an opportunity for people to step up as beacons of hope. When the lockdown first hit, we at TYC knew that we wanted to be one of those beacons. Some businesses have used their facilities to make hand sanitizer, hospital gowns, providing free or discounted food to key workers, all according to their expertise. Our expertise is insight, strategy and brand experience so during COVID-19 we wanted to support our clients, and the wider industry, by sharing our mix of customer knowledge and creativity to help brands understand the impact on consumer behaviour.
We started by publishing a number of surveys, the responses to which have been analysed and the findings split into short, digestible snapshot insights that have been shared with businesses across retail, food & beverage, travel, property development, hospitality and leisure sectors. For instance, the findings indicate that a key concern is connection, and ensuring people stay close to their loved ones, even though it has to be done virtually. Video chats with friends and family is one of the top new or increased activities that people have undertaken during the lockdown, with 79% of people doing this for the first time, or doing it more frequently, and it’s one of the things that is bringing the most comfort
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