EuroShop Focus EuroShop: 50 Years
What to expect : Floorplan While in Dusseldorf : Product preview
nude-mannequins.co.uk Visit us at Euroshop Hall 11 . A60
genesis-display.com
VISIT US AT EUROSHOP 05. - 09. MARCH 2017 HALL 11 / D38
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Welcome Comfortable shoes at the ready! This March marks the return of EuroShop, one of the most important and significant - not to mention largest - events in the retail calendar. Taking place just once every three years in Düsseldorf, the five-day show is celebrating its 50-year milestone with new dimensions, new ideas andnew opportunities. To help plan your visit, we’ve compiled a comprehensive guide to what’s on and when, both at Messe Dusseldorf and throughout the city. You can also download the EuroShop App. Hopefully we’ll see you there! Gemma Balmford
49-51 EuroShop 2017 euroshop
focus www.retail-focus.co.uk
Managing Editor Gemma Balmford e. gemma@retailfocus.co t. +44 (0)7908 895 906
Editor Lyndsey Dennis e. lyndsey@retailfocus.co t. +44 (0)7500 138 810
Production & Web Terry Clark e. terry@retailfocus.co t. +44 (0)845 680 7405
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E uroShop: 50 years of retail innovation The nineteenth edition of the retail trade fair promises new dimensions, new ideas and new opportunities.
54 Floorplan Find your way around Messe Düsseldorf
57 While in Dusseldorf Make the most of your visit
47 58 Products & services Exhibitor preview
Display Sales Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405
Account Manager Adam Potter e. adam@retailfocus.co t. +44 (0)845 680 7405
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VINTAGE STYLE RETAIL DISPLAY
THE NEW VINTAGE STYLE CATALOGUE FROM ANDY THORNTON IS OUT NOW
Send for your copy Call: 01422 376000 Email: marketing@andythornton.com andythornton.com
See us at EuroShop Hall 18, PAVD02
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visual merchandising
EuroShop: 50 years of retail innovation
The nineteenth edition of the triennial retail trade fair promises new dimensions, new ideas and new opportunities.
EuroShop has been a firm favourite in the global retail calendar since it launched 50 years ago in Düsseldorf, Germany and its next manifestation in March promises to be the biggest and best yet. The five-day event is an innovation platform, discussion forum and creative hub for the entire retail sector, attracting a great many visitors and exhibitors from all over the world. Staged just once every three years, the colossal event will this year occupy 18 halls (more than 200,000 sq m) at Messe Düsseldorf, covering seven ‘experience dimensions’, from POP marketing and retail technology to lighting and visual merchandising. Some 2,500 exhibitors from more than 50 countries (including 74 from the UK) are expected to fill the venue with impressive stands that bring their products, services and ideas to life. There will also be a free supporting programme of conferences, forums and awards held at seven different stages across the fairground throughout the event. ‘Boasting over 125,000 sq m of net exhibition space, 18 halls and
some 2,500 exhibitors from 59 countries, EuroShop 2017 will be the biggest in its 50-year history. This development impressively shows that our new concept of the seven experience dimensions was the right step and has been received very well by the industry,’ says Elke Moebius, global head retail and director EuroShop at Messe Düsseldorf. ‘EuroShop in Düsseldorf is a major meeting place for the who’s who of the industry, because we’ve tailored EuroShop so clearly towards the needs of the retail trade. Nowhere else can retailers experience such a broad spectrum of developments, solutions and innovations, compare them on an international scale and enter into discussions with experts.’ There was a refreshing sense of optimism and confidence at EuroShop 2014, and as one of the most important and significant events in the retail calendar, the next instalment in March is set to deliver another positive and engaging experience for both new and seasoned visitors alike.
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visual merchandising
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Timeline 1966 EuroShop launches in DĂźsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.
One Show,
1966-1972
Seven Experience Dimensions POP Marketing
EuroShop held every two years.
1975 Initial logo depicting a shop and a window is succeeded by the two-tone
(Halls 1 & 3)
EuroShop star, which still serves as a hallmark for the show today.
Expo & Event Marketing (Halls 4 & 5)
2002 EuroShop divides into four independently themed zones, namely
Retail Technology
EuroConcept, EuroSales, EuroExpo and EuroCIS.
(Halls 6 & 7a)
Lighting (Halls 9 & 10)
Visual Merchandising (Hall 11)
2005
EuroShop debuts Designer Village.
2014
EuroConcept hosts new Lighting Designers zone.
2017 EuroShop segments into seven ‘experience dimensions’, namely
Shopfitting & Store Design (Halls 12-14)
Food Tech & Energy Management (Halls 15-17)
POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shopfitting & Store Design, and Food Tech & Energy Management.
Forums Forum Architecture & Design The central seminar area for all topics related to store design, lighting, store fixturing and visual merchandising. Themes will include pop-up stores, fitting rooms, using digital and tech to create an engaging brand experience, and designing purposeful stores for people, not products. Omnichannel Forum This forum focuses on questions related to success strategies, challenges and opportunities of new technologies related to digital and traditional distribution channels. EuroCIS Forum Developments, innovations and trends in retail technology by means of current case studies. ECOparkForum A space for energy efficient retailer solutions, enabling professional and innovative technical contributions and exchanges of knowledge. POPAI Forum Presentations and discussions on shopper marketing, retail technology, shopper behaviour, multichannel, trends and innovation.
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Special areas Lighting Designers Zone Located centrally in Hall 10, the Lighting Designers Zone will host freelance light planners and designers looking to share experience and advice on custom lighting design solutions for retail. Designers Village Retail architectural firms and design studios such as Shopworks, Fitch and Dalziel and Pow will showcase their services and previous work. The spacious lounge area will be located in Hall 12. POPAI Village European and global POPAI members return to EuroShop 2017 to cover the complete cross section of POP marketing. The POPAI Village will be located in Hall 3, in the POP Marketing zone.
Awards EuroShop Retail Design Award 2017 On the first evening of EuroShop, EHI Retail Institute and Messe Düsseldorf will announce the three winning projects of the EuroShop Retail Design Award 2017. The awards have attracted 83 entries from 27 countries, with 34 projects entered into the final round. An international team of experts, made up of representatives from leading press publications and retail associations nominate the best three stores based on an inspiring design, a clear message (in terms of product range), an unambiguous appeal to a specific target group, and a good corporate design. The shortlist includes Aston Martin in Switzerland, designed in-house, Primark in Madrid, designed by Dalziel and Pow, Moleskine Cafe in Milan, designed by Interbrand, and Christian Louboutin Yorkville in Toronto, designed by Household. Retail Technology Awards Europe (reta) The evening gala takes place on 6 March and recognises innovative IT solutions in retail. The award categories are Best Customer Experience, Best InStore Solution, Best Enterprise Solution, and Best Omnichannel Solution. EuroShop//JAPAN SHOP Shop Design Award The joint venture between Düsseldorf Trade Fair, the German Embassy in Tokyo and Nihon Keizai Shimbun aims to honour outstanding Japanese store design concepts which reflect the tradition of the country and the essence of Japan. Innovation Prize Architecture and Presentation Awarded at EuroShop for the sixth time, the prize underlines the importance of architectural quality in exhibition stand building and shopfitting. The competition is run by the architecture journals AIT and xia intelligente Architektur. Shop! Global Awards Each year, Shop! recognises excellence in point-of-purchase advertising displays and marketing-at-retail activations by bringing together gold-winning displays from the OMAs and individual Global Shop! affiliates’ own industry awards to find and celebrate best-in-class.
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site plan
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MERCHANDISING WITH MAGNETS… lig
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RAPID CHANGE, REUSABLE GRAPHICS
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Showcasing magnetic and innovative visual merchandising at our EuroShop stand: Hall 3/G54
E: sales@anchormagnets.com T: 0114 244 1171 www.anchormagnets.com
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When in Düsseldorf... Known for its fashion industry and art scene, Düsseldorf is divided by the Rhine River and has plenty of places to explore. Stay at the Innside by Melia Düsseldorf Derendorf (book through the EuroShop website for the lowest rates) Shop down Königsallee, lovingly called ‘Kö’, a boulevard with shopping malls and arcades. Eat at Günnewig Restaurant Top 180 in the Rhine Tower (Rheinturm) which overlooks the beautiful city. Take in the post-modern architecture of MedienHafen harbour. Visit the Rhine embankment promenade lined by cafés and bars. Experience the bars and social life in Aldstadt (Old Town).
EuroShop 2017 in numbers 18 Halls. More than 200,000 sq m of exhibition space. 2,200 exhibitors from 50 countries. More than 100,000 trade visitors. 7 Experience Dimensions. 1 unmissable event
When and where Messe Dusseldorf, Germany 5-9 March 2017 10am to 6pm daily
www.euroshop-tradefair.com EuroShop Download the EuroShop App All information correct at time of going to press
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products
EUROSHOP GENESIS MANNEQUINS - Hall 11 Stand D38 GENESIS will present eight new ranges at EuroShop. The company will use the opportunity to show its array of creativity in mannequin design, finishes and the use of special effects. Since the very beginning, GENESIS has been standing for creativity, passion, sustainability and precision. With its keen understanding, the company identifies global trends and continuously develops new concepts, ranges and designs. With experience and competence, GENESIS offers sophisticated, functional and aesthetic products to international brands, combined with useful services. The high quality is reflected in the perfect workmanship and the sustainable bio materials. The company will show its mannequins in an exceptional and impressive staging. T. +49 (0) 5752 1803-0 E: info@genesis-display.com www.genesis-display.com Twitter: GenesisDisplay
DIA Systems Hall 13 Stand D90 DIA Systems’ single slotted section has been utilised in collaboration with Advance International to create Lynx. This is a versatile, fully insulated, adjustable powered delivery system that is fully compatible with a variety of standard shelving systems. Manufactured to BS EN60570:2003, the system can be retro fitted into DIA Systems’ FMR002 and can be used with Advance’s Ara range of undershelf LED lighting. Neither specialised powder coating nor the additional cost of masking specific areas on the brackets is required. This flexible and streamlined system requires no unsightly cable or connectors,
Anchor Magnets Hall 3 Stand G54 Anchor Magnets’ debut at EuroShop 2017 will see the company showcase an extensive array of magnetic and attractive products and systems designed to meet the demands of the retail environment. Visit Hall 3 Stand G54 to see how the UK’s leading innovator in magnetic and attractive products can assist you with all aspects of retail merchandising and POS, including printable magnetic and ferrous medias, holding, hanging and fixing solutions and magnetic display systems. Fashion, communications and grocery retailers use Anchor Magnets’ products throughout Europe, demonstrating the company’s specialist knowledge and experience in designing and manufacturing bespoke solutions for stores and showroom environments. T. +44 (0)114 244 1171 E. sales@anchormagnets.com www.anchormagnets.com Twitter: AnchorMagnets
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T. +44 (0)1273 582 241 E: sales@diasystems.co.uk www.diagroup.co.uk Twitter: DIA_Systems
Harrison Products Hall 3 Stand H82 Harrison’s recyclable Horizontal Shelf Clip is a completely unique solution for FSDU manufacture, which gives the strength of a traditional Corr-A-Clip but without taking up valuable merchandising space. It is built into the edge of the FSDU shelf and, when clipped into place, makes for a very sturdy unit. They are part of the company’s range of recyclable FSDU and display components, and can be used anywhere along the depth of the shelf, with no need to build a front lip to the shelf; this is particularly desirable for CDUs and any other FSDUs where a ‘slimline’ appearance is required. T. +44 (0)1451 830 083 E: sales@harrisonproducts.net www.harrisonproducts.net Twitter: HarrisonPOS
EuroShop preview
2016-12-16 EuroShop 2017_Großbritannien_Retail Technology_86 x 262mm_Retail Focus_4c_5948
Fall for the fascination of the feasible.
Retail Technology/EuroCIS at EuroShop 2017. Dynamic engine driving the future of retail. At the world’s No.1 trade fair – the new EuroShop.
EuroShop All Dimensions of Success The World’s No. 1 Retail Trade Fair
5 – 9 March 2017 Düsseldorf · Germany • www.euroshop-tradefair.com
For further information contact ITSL Ltd _ Ramsay House _ Marchmont Farm Link Road _ Hemel Hempstead Hertfordshire _ HP2 6JH Tel 01442 230033 _ Fax 01442 230012 info@itsluk.com
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EUROSHOP cdw + partners - Hall 12 Stand A17-2 cdw + partners is looking forward to bringing its customer centric design approach to EuroShop. The company’s ethos is simple — customer engagement is at the heart of everything they do. For more than three decades, the team has delivered innovative, creative and effective user centred retail design solutions for international clients. The company’s way of working ensures that the end result achieves a commercially successful, creative proposition aligned to both the client and their customers’ needs. We work across a broad and diverse range of the retail sector, offering strategy, branding, store environments and digital integration. T. +44 (0)1273 673 544 E. angus.tilbury@cdwpartners.co.uk www.cdwpartners.co.uk Twitter: cdwpartners
ERCO - Hall 9 Stand C43 The ERCO stand will focus on ERCO lighting technology based on in-house developed LED photometrics, offering a cohesive toolbox of modular lighting tools for stunningly expressive concepts. To demonstrate its creative potential at EuroShop, ERCO will give three-dimensional expression to its range of light distributions. New ERCO products in 2017 will include spotlights for track and recessed mounting in an understated and compact design, as well as with the all-new and exceptionally efficient extra wide flood light distribution. The stand design centres around a mock-up area with an abstract wall design reminiscent of various shop displays. T. +49 (0) 2351 551 690 E: info@erco.com www.erco.com Twitter: erco_lighting
HL Display - Hall 3 Stand D53 Andy Thornton Hall 18 Stand PAVD02 Andy Thornton will be launching its exclusive new Manhattan Collection of retail display products, including this beautiful period-style Jewellers Showcase, featuring open drawers and glass shelving in a steel cabinet. Andy Thornton offers an extensive range of visual merchandising display products, including industrial-style shelving units, drawers and garment rails, display tables, carts and trolleys. See Andy Thornton on Stand PAVD02, Hall 18 and collect your copy of the company’s new vintage style catalogue. T. +44 (0)1422 376 000 E. sales@andythornton.com www.andythornton.com Twitter: andythorntonltd
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Visitors to the HL Display stand at EuroShop will find a comprehensive range of innovative shelf merchandising and display solutions for retailers and brands with a particular focus on grocery retail, health & beauty and confectionery. Discover more about the company’s commitment to providing brands and retailers with effective and efficient in-store solutions that will help increase sales, improve brand engagement, save labour costs, reduce replenishment times and improve the customer journey. T. +44 (0)1279 412 345 E: mandy.webb@hl-display.com www.hl-display.com Twitter: HL_Display_UK
www.reggiani.net
#theilluminationcollective
Be Inspired EuroShop, 5-9 March 2017 Every story has a balance of light and shade. All brands have a story to tell and can tell it with light. At Reggiani we always have bright ideas to transform your space, and create great experiences for you.
EuroShop DĂźsseldorf, Germany Hall 10 Stand A58
products
EUROSHOP Bonaveri - Hall 11 Stand C56 Bonaveri will present its new TRIBE collection, a new direction for Bonaveri as it will fill a gap of quality, aesthetics and price point in the middle market sector; targeting the needs of a younger generation of consumers with the stance on ‘tribes’ of guys and girls with attitude and as always exuding the Bonaveri ‘Made in Italy’ quality. Tribe will be marketed under a new family brand ‘B by Bonaveri’ and marks an exciting new era for the company. Bonaveri will also exhibit its new BPlast Eco programme; the worlds’ first biodegradable mannequins and a collection of bust forms. T. +44 (0)20 7394 2813 E: info@blue-studio.co.uk www.blue-studio.co.uk Twitter: BlueStudioNews
sfd - Hall 11 Stand A60 For Euroshop 2017, sfd has developed a space that is designed to inform, surprise and start discussion about the sfd brands: Nude, the bespoke mannequin service that will show its latest range; Our House, the design agency creating spatial design and branding; and sfd itself, the founding company of the sfd stable, providing VM, manufacture and build solutions around the world. An architectural statement, simple but impactful, will stand out in the sea of exhibition stands. Visitors will be welcomed into a calming environment that complements the physical space creating a memorable physical and sensory experience. T. +44 (0)1923 232 425 E: info@sfd.co.uk www.sfd.co.uk Twitter: retaildesigns
Unibox - Hall 12 Stand A17-4 Unibox is putting innovation at the heart of its presence at EuroShop, introducing the retail industry to the latest display and lighting technologies. Unibox has proved its worth as a valuable partner to global retailers and design agencies, offering lighting and technical design advice, as well as production considerations during initial development for realistic delivery of design intent. Unibox will showcase its work with international clients, including Dalziel and Pow’s Primark Madrid concept; SuperDry’s global LED Lightbox rollout; and River Island’s development of Kontakt illuminated shelving. Alongside this will be the latest innovations in retail display, with highlights including Motion LED Lightboxes; Kontakt - moveable illuminated shelving and graphic displays; and Magnetik ‘floating’ repositionable shelves on illuminated fabric graphics. T. +44 (0)161 655 2100 E: sales@unibox.co.uk www.unibox.co.uk Twitter: UAUnibox
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SCHOTT - Hall 17 Stand C60 SCHOTT will present highly transparent door varieties for refrigerated cabinets at EuroShop. The doors allow best visibility for product presentation and allows for retrofitting into existing refrigerated display cases. The closing of open cabinets becomes more and more attractive to retailers, especially as the return on investment (ROI) of closing open cabinets is approximately 2.5 years. Retailers benefit from 30-65 per cent energy savings and stand out at the Point of Sale (PoS) with an appealing merchandise presentation. SCHOTT will showcase products such as the SCHOTT Termofrost Smart Access, a pioneering cooling door system that allows for best visibility and touchless opening. T. +49 6131 66 3373 E: info.flatglass@schott.com www.schott.com
Insight Piece
show review
European Union Wrights Plastics and Mid West Displays join forces for Euroshop 2017 Although 2016 may be remembered by many for a certain vote to separate, for two Midlands’ display companies it was the year of unity. Wrights Plastics and Mid West Displays joined forces in March and they have since been spreading the news with a series of joint marketing ventures which will cumulate with their biggest to date at Euroshop 2017 this March. Wrights Plastics was formed in 1969 and its bespoke retail display arm designs, develops & builds impactful retail display solutions for an expanding roster of High Street brands and independent retailers including Marks & Spencer, The Arcadia Group, Tesco, John Lewis Partnership, Thomas Pink, Jack Wills, Fred Perry, Gala Coral and Bet Fred. Additionally they partner with retail design agencies, specifiers and shopfitters such as dciArtform, Sigma Group, Shopworks, PLB Group, Arno and Principle Global. Mid West Displays is a more recent vintage having been formed in 2004. It is a leading manufacturer, supplier and installer of window & interior display products for the retail & property sectors. Around 40 people are employed at their Shrewsbury HQ. They also fabricate bespoke and off-the-shelf acrylic products.
Almost 12 months after the companies joined forces, MD Mike Wright believes their joint venture at Euroshop is one European union certain of success. “An important factor in the fit between the two companies is a commitment to innovation, and Euroshop will showcase our innovative products and processes to a wider market.” Wrights Plastics drive for innovation has been demonstrated in many ways including • a project for Tesco that received an Procurement Award as an example of collaborative excellence • the development of sustainable & costeffective display solutions for M&S, and • the installation of leading-edge printers and digital cutters.
many of Mid West Display’s client base to share their vision for the business. Mid West Displays already has an established European distributor network but the companies are looking to increase this, and both will use their joint venture at Euroshop to develop collaborative opportunities on the continent. Join Wrights Plastics and Mid West Displays at Euroshop Hall 1 B02 www.wrightsplastics.co.uk www.midwestdisplays.co.uk
“Both companies are committed to UK manufacturing and we have invested extensively in equipment and people to ensure we remain competitive in a global market. With two manufacturing bases we can work smartly to keep costs down and maximise productivity.” Staffing levels at both companies have increased since the merger, and the existing management team added to at Mid West Displays. Mike and Commercial Director Andy Watkins have met with
Top: Eye catching bespoke solutions that illuminate the High Street from Mid West Displays Above: Breathtaking 3 storey wine tower for Radisson Hotels Left: A successful Womenswear Collection rollout lead to further prestige display projects for M&S
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