the softness of
Snow Blanket www.mtfx.com/vm
23-24
Features Regulars Jewel in the crown
The world of Tiffany & Co. has moved locations to Selfridges’ Wonder Room, in the form of a temporary boutique area on the ground floor of the department store.
37 Luxury retail
33
London Design Festival
43
7
Leader
23-30 P roject Focus
8
Tiffany & Co. : Fred Perry : Studio Xfinity
Diary
11-13 News
15-16 Window shopping Inspiring window displays from around the globe.
18
Top of the POPS
21
Karl McKeever
on: 59 Focus Materials & finishes
Supermarkets
47
Opinion
66
Q&A
Steve Collis, joint managing director and strategic director of JHP Design, chats to Retail Focus.
When it comes to the clicks and bricks debate, use your sixth sense says Nigel Collett, CEO of rpa:group.
48-56 Products Products and services for the retail industry.
Longer Sunday trading makes sense, says Karl.
www.retail-focus.co.uk
leader
August ‘15 Recent research by Wealth-X into the luxury retail sector says customisation and personalised services are key to engaging customers. There is no doubt that this sector has become more competitive and in this issue we look at what luxury brands are doing to keep ahead. ‘These new temples of luxury include amenities that would have been unheard of a decade ago, such as world class artwork, outdoor terraces and VIP rooms with in-house chefs. By tailoring these spaces not only to the new, more knowledgeable customer, but also to the specific locale, luxury brands are creating unique and immersive experiences that appeal to local residents and global travelers alike,’ believes Sterling Plenert, Callison senior vice president, global head of luxury retail. Turn to pages 37-39 to find out more. Continuing with the theme of luxury, we look at Tiffany & Co’s new boutique in Selfridges’ Wonder Room in the Project Focus section on pages 23-24. We also find out more about Fred Perry’s latest Bangkok store on pages 26-27 and Studio Xfinity in Chicago on pages 29-30. On pages 43-44 we look at the rise of discount supermarkets and what the big brands are doing in the fight for footfall. Will shopping and leisure destinations be the future of grocery shopping? The likes of Sainsbury’s is looking at the technology route and heavily investing in its Digital Lab, exploring how technology can make grocery shopping more convenient for consumers. London will be taken over by all things design-related in the form of London Design Festival in September. Part of the celebrations will include RIBA’s Regent Street Windows Project that will see 13 architects partner with retailers to create inspirational window schemes. Get your guide to all the events taking place in the capital on pages 33-35. Lyndsey Dennis Editor
Editor
Display Sales
Lyndsey Dennis e. lyndsey@retailfocus.co t. +44 (0)845 680 7405
Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405 f. +44 (0)871 528 8000
Production & Web
Subscriptions
Terry Clark e. terry@retailfocus.co t. +44 (0)845 680 7405
For subscription enquiries please email:
Get more from Retail Focus online!
www.retail-focus.co.uk
subscriptions@retailfocus.co
Search Retail Focus
Retail Focus is published 12 times a year by Retail Focus Promotions Ltd, Yeomans, Bassetts Lane, Woodham Walter, Maldon, Essex, CM9 6RZ.
Industry associations
@retailfocus
No part of Retail Focus may be reproduced, stored in a retrieval address all enquiries to the editor at the above address. The opinions expressed in Retail Focus are the views of the writer and do not necessarily reflect the views and opinions of the publisher. Every effort has been made to ensure accuracy of the information contained in these pages. We will assume permission to publish any unsolicited material unless otherwise stated. ©Retail Focus Promotions Ltd 2013.
Find us on...
system or transmitted in any form without permission. Please
Facebook / retailfocusmagazine Retail Focus is proud to be associated with and a supporter of ACID
instagram.com/retailfocus
Pinterest /retailfocus
7
diary
World Retail Congress Rome Cavalieri, Italy 8-10 September 2015 World Retail Congress is a dynamic, thought-provoking and forward-looking platform where senior retail executives join together to share new thinking, be inspired by the latest innovations, and debate the challenges and opportunities facing the future of the industry. The theme for 2015 is ‘Retail transformation today, tomorrow and beyond’ and is designed to capture what many retailers have said to be their key business focus as they look to ensure they can stay competitive. The format of the Congress has been consolidated; more interaction in smaller more focused sessions and workshops and the more intimate setting of the Cavalieri Hotel. WorldRetail
www.worldretailcongress.com
London Design Festival London, Citywide 19-27 September 2015
100% Design Olympia London 23-26 September 2015
First staged in 2003, the London Design Festival is one of the world’s most important annual design events. The festival programme is made up of more than 350 events and exhibitions staged by hundreds of partner organisations across the design spectrum and from around the world.
100% Design is the largest and longest running contemporary design event for industry professionals in the UK. For 2015 the show will move to a new venue, Olympia London. The show is defined by four key industry sections: Interiors, Workplace, Kitchens & Bathrooms and Design & Build.
@L_D_F
www.londondesignfestival.com
8
designlondon
www.100percentdesign.co.uk
RIBA Regent Street Windows Project London 7-27 September 2015 Now in its sixth year, the RIBA Regent Street Windows Project pairs RIBA architects with flagship retailers to create engaging architectural installations in their shop windows. The project creates a huge public architectural exhibition. RIBA
www.architecture.com/WhatsOn
Save Time & Money through Emulation A challenging budget doesn’t have to limit your choice of materials or finishes - get the look you want and save with Novograf emulations. We can emulate slate, wood, tiles (as shown) bricks, marble - in fact, any hard or soft material you can think of. That’s because at Novograf we know anything imagined is possible. Novograf emulated materials look like the ‘real thing’ and they save money because they are designed for rapid installation. Our durable, semi-flexible, self-adhesive Lamigraf and Digigraf products can be easily customised to look like almost anything you can imagine.
Let’s talk
about how easily we can create an emulation for you. Contact us today on 01355 900100 or hello@novograf.co.uk.
Novograf v3 20/7/15
www.novograf.co.uk
COME A ND SEE WHAT W E CAN D O IPOS -DE SIGN.CO .UK
New Era JD Oxford Street Store Brand Event Day
info@ipos-design.co.uk | 0161 477 8501 | ipos-design.co.uk
iposdesign
We create exceptional marketing campaigns across every aspect of retail point of sale throughout the UK, Ireland and Europe.
Come and see what we do at ipos-design.co.uk
news
Selfridges raises more awareness with Project Ocean Selfridges is continuing its fight against plastic with its Project Ocean campaign. Now in its fifth year, Selfridges commits to raising awareness of the danger plastic poses to the world’s oceans and commits to removing all single use plastic water bottles from its foodhalls and restaurants.
Zoe Bradley adorns Burlington Arcade with floral chandeliers Zoe Bradley Design has created two large hanging chandeliers at London’s Burlington Arcade for its summer art exhibition and to coincide with the launch of its new crafted floor, which took two years in the making. Together the two chandeliers consist of 1,860 flowers made up from 9,676 petals and 2,100 leaves. ‘I made the flowers and leaves from a range of 120gsm - 300gsm iridescent papers, known for its luminous finish. The floral chandeliers will hang in
the Burlington Arcade until September,’ explains Bradley. ‘My aim is to transport the public into an exotic garden on their visit to Burlington Arcade; an oasis of luxury. The designs of the chandeliers took their inspiration from another familiar public space artist Anish Kapoor, particularly his Cloud gate piece. I’m a great admirer of his work and how the scale plays with the environment. The illusion was to create an enormous bouquet of floating flowers.’
Under the banner of ‘Be Part of the Sea Change – See through the Plastics Problem’, Project Ocean 2015 runs until 3 September with supporting activities and awareness initiatives with the London store and online. Selfridges has curated an engaging exhibition in collaboration with Jane Withers, Studio Swine and Arabeschi di Latte to raise awareness and communicate the scale of the plastic problem as well as innovative solutions. Visitors can discover dedicated windows on Duke Street where recycled bottles have been used to create ocean and water-themed installations.
11
news
In brief... The 2016 Surface Design Awards have been launched. Architects and designers from the UK and across the world are invited to enter their very best surface projects into the awards. Full entry details are available at www.surfacedesignshow.com/surfacedesign-awards. In Autumn, Jo Malone London will open the doors to its first Global Premier Boutique on London’s Regent Street. The store will be a flagship site, offering exclusive services and products as well as hosting consumer events. RBTE and Retail Design Expo 2016 will be joined by a new event, Retail Digital Screen Expo, a dedicated new show located at Olympia between RBTE and Retail Design Expo. Retail Digital Screen Expo will provide a platform for all the suppliers of digital signage and screens, along with the other vital players in the digital signage eco-system, to come together under one roof.
Liberty is celebrating 140 years in style This year marks Liberty’s 140th anniversary. Part of the celebrations include this beautiful maypole in the historic scarf hall. The brand will be holding an exhibition called Liberty in Fashion at the Fashion and Textile Museum on 9 October 2015 - 28 February 2016. Charting Liberty’s legacy as the place to shop as well as the brand’s role in key trends from fashion history including Orientalism and Art Deco, the exhibition will also highlight the relationship between Liberty and brands such as Jean Muir, Cacharel, Yves Saint Laurent and Vivienne Westwood. ‘From the earliest imports and Eastern influenced and artistic dress to present day collaborations, Liberty has occupied a unique place in British fashion. Every garment in the exhibition has been carefully chosen to enable the museum to represent the incredible range of textile designs created by the firm as well as to present an argument about why Liberty is always in fashion,’ says Dennis Nothdruft, curator of Liberty in Fashion.
Retail agency Visual Thinking has appointed Kirsty Kean as senior business development manager, whilst Lisa Lawson and Suzanne Tanner join as VM consultant and VM project manager respectively.
Creative Instore scoops Gold award BIC and Creative Instore Solutions (CIS) received Gold at the 2015 France POPAI Marketing at Retail Awards in the Personal Accessories caegory with this eyecatching Miss BIC lighter display. CIS was commissioned to design and manufacture a permanent in-store display system that would capture the DNA of the Miss BIC brand. The resulting high heel display unit, with its small footprint and ready-to-use flexible configurations, immediately engaged female shoppers, driving tobacco and convenience impulse lighter category sales.
12
Nike opens first women-only store in Europe Nike has opened its first womens-only store in Europe at 33 King’s Road, London. The 207 sq m consumer experience store offers the best of Nike’s performance products and services and is designed to inspire the women of London to reach their athletic potential. Nike King’s Road offers consumers bespoke services such as pant hemming, gait analysis and bra fitting. Consumers can also get advice on the best products for individual running techniques and training programmes. The store will create a fitness hub in the King’s Road community with free weekly Nike+ Training Club classes and a Nike+ Run Club. A booking system is housed on the digital community wall within the store that allows visitors to reserve spots at all Nike running and training sessions held by Nike across the city.
news
Boxpark Croydon revealed as food, drink and events destination Following the launch of Boxpark Shoreditch in 2011, Boxpark Croydon is set to open in summer 2016. Bigger by far (80 containers), more ambitious and even more radical, the Croydon site will be home only to carefully chosen fiercely independent, fresh-thinking businesses with a strict ‘no high street fascia’ rule. Like Boxpark Shoreditch, it’s going to be a fertile community of brands but the difference is that this time it’s all about food, drink and events. The thinking behind the scheme is to create a place that’s part of the casual dining revolution, where retail becomes entertainment and a riot of colour, sounds, scents and the flavours of food from all over the world. ‘It’s not just about greet street food — it’s about creating a special dining experience. Boxpark Croydon aims to become part of the fabric of local life by colour, creativity and life of its own,’ says Roger Wade, founder of Boxpark.
Harrods welcomes Tartufi & Friends truffle lounge Harrods has extended its gourmet offering with the opening of the Tartufi & Friends truffle lounge on the Lower Ground Floor, entirely dedicated to the world of the truffle. Designed by Italian architect Laura Franco, the stylish space features walls decorated with elegant prints from the 1500s, illustrating the history of the black and white truffle and creating a full immersive dining experience for diners and customers alike.
Chanel announces exhibition at the Saatchi Gallery
Shinola to double its retail space in Carnaby American heritage brand Shinola opened its first store outside of the US in 2014 in Carnaby’s Newburgh Quarter. The company is now upsizing to a larger store on the corner of Foubert’s Place and Newburgh Street. The brand will ocupy two floors,
combining the ground floor and basement, totalling a space of 125 sq m. The new store will house an even bigger collection of the brand’s famous handcrafted products, including bicycles, leather goods, watches and bags.
From 13 October - 1 November, the Saatchi Gallery will host an exhibition entitled Mademoiselle Prive, which will spread across three floors. Visitors will be able to explore the world of Chanel, indulging themselves in a plethora of couture as well as Coco Chanel’s Bijoux de Diamants from 1932. The exhibition offers a journey into the origins of Chanel’s creations, capturing the charismatic personality and irreverent spirit of Mademoiselle Chanel and Karl Lagerfeld.
13
visual merchandising
Window shopping Inspiring window displays from around the globe
Fortnum & Mason Colour, fun, summer... Fortnum & Mason’s latest window schemes are certainly show stoppers, showcasing the store’s variety of products alongside fun props such as flamingoes, a giant pineapple, tubas and pelicans, all set against a London skyline backdrop.
Selfridges Selfridges’ latest windows are dedicated to its Strength campaign, promoting the latest fashion collections that celebrate strength of design and character. The windows have been transformed into an evocative exploration of strength through fashion. Pictured are Untamed mannequins from SFD. Photo credit: PrintempsPalace@ FrancisPeyrat
Printemps As part of Printemps’ 150th anniversary celebrations, photographer Steve Hiett has captured the essence of four legendary Parisian luxury hotels: Le Bristol Paris, Le Meurice, Hôtel Plaza Athénée and Le Royal Monceau-Raffles Paris enhanced by the silhouettes of nine prestigious brands.
15
visual merchandising
Dover Street Market To celebrate the launch of its AW15 collections, Dover Street Market in London has collaborated on this artist’s studio window with designer Molly Goddard in conjunction with her latest range.
See more window installations on the blog:
www.retail-focus.co.uk/blog
Al Rubaiyat Modern Luxury Prop Studios was commissioned by Al Rubaiyat Modern Luxury to design and manufacture a series of large props to complete its four windows in Saudi Arabia. The window scheme was designed by Al Rubaiyat visual and creative manager Amra Alabdalilsharif, and the theme was elegant luxury with each window revolving around a large prop centrepiece. Props included a giant grammophone with cascading flowers, a chandelier made from perfume bottles and crystal droplets, a carousel and a giant perfume bottle.
Liberty Liberty has adorned its windows with pink shimmering party streamers, as part of its 140th anniversary celebrations.
Coach The Wild Beast collection windows at Coach feature giant paws, upon which handbags hang and mannequins pose. The design explores a tongue-in-cheek take on Wild Beast inspired by Buster, one of Coach’s collection characters and by ‘Where the wild things are’. The retailer has played on scale and the unexpected with the large-scale arm, hand and claws of the beast busting through the window space and cheekily interacting with the mannequins and bags.
16
B
. e m a n d e h s i l estab s. a e d i fresh
arthelmess
UK
CNLmannequins THE SWAN COLLECTION
Experts in Christmas Design and Production
e: info@barthelmessuk.com
Christmas Factory
t: 01438 318634 - 724065
Global Manufacturing and Logistics
www.barthelmessuk.com
CNL bespoke designed Mannequins and Forms Decorado off the shelf decor and props
RF_Aug_2015.indd 1
12/08/2015 12:55
POP
p o t POPS e h t f o
Company: arken P-O-P
Client: Superdrug Stores
Display title: Superdrug New Cosmetics Carcass
Sector: Cosmetics
Location: Nationwide rollout (starts October 2015)
The brief: Superdrug asked arken P-O-P to reimagine the visual presentation of its cosmetics space in-store. The solution had to be both modular and flexible, maintaining premium and consistent shopping whilst allowing for indefinite updates to ‘inner displays’ for a number of different brands and their ranges, without the need to replace the outer carcass.
The result: The Tile System is set to deliver a real step-change in cosmetics merchandising in the UK. The display’s modular construction will support 21 different cosmetics brands across five different sized carcasses. As well as accommodating differing widths, the display also enabled the top section of the unit to be added or removed to create midfloor, low level units or taller wall-mounted solutions. All materials and components, including LED illumination, were sourced locally and made in the UK. The display has been nominated in the 2015 POPAI Awards for Best Permanent Cosmetics Display and in the Sustainability category.
www.arken-pop.com
18
The Retail Shopfitting & Display Summit will provide you with a platform to enhance your company and share the long-term vision of the retail shopfitting business by setting tomorrow’s standards today, and to prepare for future developments, innovations and technology. Network with fellow experts within this industry, listen to case studies, meet and discuss ideas with retail shopfitting service providers, hear personal experiences and find solutions to issues facing this ever changing industry. For further information or to book your place contact Courtney Saggers on: 01992 374100 rds@forumevents.co.uk www.forumevents.co.uk
Media Partner
@Retail_Summit
8th & 9th February 2016 Radisson Blu Hotel London Stansted
Q&A column
Karl McKeever Sunday trading makes sense With the Government’s recent emergency budget announcing the biggest change in the law to retail trading hours since 1994, retailers will soon have the opportunity to stay open for an extra four hours on a Sunday. A ‘growing appetite’ for Sunday retailing was how Chancellor George Osborne described the public’s view on extending the weekend’s trading hours. At a time when the UK retail market is slowly but surely clawing its way along the road to recovery, I can’t see this being anything other than a welcome shot in the arm for retailers. Existing laws are out of step with modern retailing. The world has moved on and the need for existing trading laws to be reviewed and changed was long overdue. First introduced a quarter of a century ago, the restrictions on Sunday trading helped smaller retailers at a time when the big supermarkets were swallowing up market share. Today however, we live in a time where shoppers want, and will pay for, convenience. It’s bizarre that you can’t visit a supermarket at 6pm on a Sunday, but you can have them deliver groceries directly to your home. Surely lifting the restrictions will only encourage more people to be out and about shopping on a Sunday? In the same way that pubs and restaurants benefited from restrictions on their opening hours being relaxed, the retail industry will now also be able to play catch-up. The high street didn’t have the same level of competition from digital retailers 20 years ago. Now, with online sales growing, any opportunity to encourage shoppers back onto the high street and into physical stores should be jumped upon. If Amazon and eBay operated as physical stores, they would dwarf the 280 sq m size that limits a retailer’s Sunday opening hours. Yet, same day couriers such as Shutl are helping online retailers to operate and deliver goods 24 hours a day. By all accounts, to level the playing field they should be forced to suspend the websites for browsing and ordering on a Sunday, but could you imagine the public outcry? The customer’s expectations of retailers are far more demanding today, as more people want convenience and 24-hour accessibility. With services such as home grocery delivery and click and collect, retailers have to work harder in order to fit in around shoppers’ lives Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
Email Karl at karl@retailfocus.co www.visualthinking.co.uk
and accommodate their expectations. Retailers should be looking at reinventing Sunday as a day for people to have a special shopping experience. There will naturally be less football in comparison to a Saturday, and as such there will be an opportunity for a retailer or sector to take ownership of the day. There are other specific times of the week or year, late-night shopping on a Wednesday or Boxing Day sales, when retailers expand on the shopping experience. The opportunity will now again be there on a Sunday. It strikes me that in the spring months, DIY, garden centres and other outdoor retailers would see footfall rise on Sunday evenings, through offers and promotions they could easily take ownership of a specific month or weekend to drive customers to the till. You may start to see new in-store promotional activity within supermarkets, perhaps offers on food items for office workers to make their lunch for the week or tie-ins with sporting events that take place on a Sunday. Premier league football matches attract millions of television viewers every week, with the biggest games taking place between midday and 6pm on a Sunday. A retail offering designed to accommodate grocery shopping in the evening, after the footfall, would give customers more freedom with their weekends. Sunday is traditionally the day of the week when families get together to socialise and relax before heading back to work or school. There is no reason why this experience cannot be integrated into a retailer’s offering. Tie-ins between restaurants, shops and leisure operators would offer value to the customer and entertainment for the whole family. Imagine if you were able to head out on a Sunday and have a family lunch at Jamie’s Italian, pick up some items from John Lewis, groceries from Tesco and then entertain the kids with a film at a Vue cinema. Offers and links between these businesses would start to create fully experiential family days, with retailing at the very centre. There have been examples in recent years when Sunday trading restrictions have been lifted for limited periods of time. During the 2012 London Olympic and Paralympic games, retailers were able to open longer over the weekend in order to take advantage of the swelling number of visitors to the UK. At the time, the Government was keen to show Britain was not ‘closed for business’ when foreign tourists were in the country, and this is surely a sentiment that should continue when we are still recovering from a recession. The relaxing of Sunday trading restrictions seems to be a natural step in retailers’ journey back to the pre-recession highs of eight or nine years ago. People shop in different ways now, convenience is king, and the antiquated laws created gaps in the constant and seamless retail experience required to compete with online retailers. What the retailers should now do is see this is as an opportunity to not only sell for longer, but also create new and exciting experiences for their shoppers.
21
Wednesday 16th September Grosvenor House Hotel, London book tickets: retaildinner.co.uk Co-headline Sponsors:
project focus
TIFFANY + CO. Selfridges, Oxford Street, London Design: In-house Size: 219 sq m Opening date: June 2015
The world of Tiffany & Co. has moved locations to Selfridges’ Wonder Room, in the form of a temporary boutique area on the ground floor of the department store. This boutique is Tiffany’s ninth in London and 10th overall in the UK. This new immersive space replaces the current boutique and offers residents and tourists a truly luxury shopping experience. Tiffany opened its first boutique at Selfridges London in 2008 as part of the department store’s creation of the Wonder Room on the ground floor. The features of the new Selfridges boutique are based on the brand’s contemporary design sensibility while speaking to the origins and heritage of the brand. The space boasts a modern décor and a unique light sculpture created by artist Tomás Saraceno. The sculpture extends the exploration of light, refraction and facets that can be found in the design of the Tiffany store at Selfridges. The piece echoes the beauty of Tiffany cuts in gemstones based upon the principles of returning the most spectacular elements of light to the eye. The wood flooring is inlaid with yellow, red, blue and green stones in faceted patterns. The idea of the refraction of light through coloured gems is a prominent motif reflected in the architecture and choice of
23
project focus
materials used in the space. The walls are unique among Tiffany stores. They feature zig-zagged wood panels inlaid with a mix of brass and stainless steel trim, velvets, stones, straw marquetry and cast coloured glass that evokes faceted gems. The space also features a Private Selling Room and a dedicated Bridal Salon where customers can sip champagne while browsing Tiffany jewellery designs. Tiffany celebrated the Wonder Room installation in June with an immersive experience at the Old Selfridges Hotel situated behind the store, bringing the wonder of New York’s Fifth Avenue to London. The brand is currently stocking new designs from the Tiffany T Collection, available exclusively at the new Selfridges boutique for a limited period.
24
project focus
FRED PERRY EmQuartier, Bangkok Design: BuckleyGrayYeoman Store size: 130 sq m Opening date: June 2015
Architectural firm BuckleyGrayYeoman has completed its second Fred Perry store design in the Far East, the second one located at the new retail development EmQuartier in Bangkok, Thailand. The EmQuartier store represents a subtle development of the Fred Perry design language developed by BuckleyGrayYeoman, which has resulted in a contemporary and elegant boutique designed to fit in with the selection of international luxury brands selected by the mall. ‘EmQuartier is an exciting new development for Bangkok that brings together a truly stellar collection of international retail brands. To match the tone of the development, we have successfully modified our core design strategy, creating a smart interior that aligns with the ethos of EmQuartier while retaining the definitive Fred Perry DNA,’ explains Paul
26
White, director in charge of the project at BuckleyGrayYeoman. The store has an open-plan layout and a sophisticated palette of materials, including concrete, black steel, timber and polished brass that contrasts with the wooden parquet flooring. A supersized signature Fred Perry laurel wreath logo also features in the plan, influencing the shape and position of the seating and custommade cabinets. ‘The plan of the shop is centred on an oversized laurel logo, which runs through the centre of the shop. This gives a playful, sculptural quality to the space that also ties back to Fred Perry’s brand,’ explains Amr Assaad, associate director at BuckleyGrayYeoman. ‘In EmQuartier we have also reinterpreted the Fred Perry laurel by adding a layer of refinement and a sense of luxury to the shopfront by working with materials such as ribbed
project focus
black steel and brass to create a striking installation.’ Curves play a big role in the store, especially in the design of the elliptical display tables that have been dotted throughout the space. Hanging over these are a number of suspended pendant light bulbs. ‘Every shop we have designed for Fred Perry has been bespoke. While each store has the same DNA, they all have their own unique character and aim to explore the heritage of Fred Perry in playful new ways,’ says Assaad. ‘By engaging with the meaning of the brand and the local culture, we ensure that our design also responds to the local context and market. For this reason, the Emquartier shop has a superior look and feel, with the use of a sophisticated palette of materials. There’s a strong emphasis on the heritage of the brand with a focus on the iconic Fred Perry Laurel wreath.’ The Bangkok EmQuartier store is the sixth project the design practice has completed for Fred Perry. Another one is on the cards in Cologne, Germany and scheduled to open towards the end of the year.
27
SITTING PRETTY. The greatest gifts to make your shop shine in 2016.
BROUGHT TO YOU BY
Get your free ticket today at www.autumnfair.com
Gift Boxes - Globe Enterprise, Teapot Lamp – Culinary Concepts, Telephone – Wild & Wolf, Union Jack Pillow – Woven Magic, Light up A – Trans Pacific, Party Hat – Meri Meri, Decorations - Talking Tables, Purse - Helen Moore
ChaiseLounge-GiftsToday.indd 1
19/06/2015 13:06
project focus
STUDIO XFINITY W Weed Street, Chicago Design: ESI Design Store size: 836 sq m Opening date: July 2015
Studio Xfinity’s new store in Chicago is designed to completely reimagine customer service and engagement for Comcast Xfinity customers. The dynamic retail environment brings together play, technology and entertainment to create an engaging, fun and fully integrated customer experience. Comcast approached ESI Design to conceive an immersive and interactive experience for Studio Xfinity. The result is a reimagined retail space where new customer service initatives are premiered and tested while consumers test drive Xfinity products and services on the store’s 46 tablets and touchscreen demo surfaces, as well as play custom-designed multi and single-player games and engage with special content and programming in the media-rich entertainment space. ‘ESI Design created the Studio Xfinity experience so that customers can engage with everything Xfinity connectivity can bring
29
project focus
into their lives,’ explains Ed Schlossberg, principal designer and founder of ESI Design. ‘Studio Xfinity offers seamless access to the newest media and the best in digital culture through a wide range of interactive experiences. It’s the community centre of the 21st century — a fun, warm and interesting place where customers will be drawn to visit again and again.’ Joe Karadin, director of physical design for ESI Design, says: ‘Studio Xfinity not only invites customers to interact and engage with the brand like never before, but keeps the experience fresh through ever-changing and evolving activities, programming and content.’ The store includes a new customer engagement model that provides customers with dedicated service support
30
from the moment they enter a store via a tablet-based, custom designed app. ESI Design worked with the technology design firm Control Group on the technical development of the new Customer Timeline App, which the company is testing at the store. The app helps team members provide service quickly and efficiently by giving them access to customer information, ranging from the services they have to trouble-shooting histories. There are more than 243m of LED screens and large-scale media installations throughout, including a 32.6m-long LED media band wrapping the store’s upper walls. The media screens and installations display brand messages and live or on-demand programming that can coordinate with each of the studios.
THE UK’S BIGGEST EVENT FOR ARCHITECTS AND DESIGNERS
DESIGN IN COLOUR
NEW LOCATION
23-26 September 2015
100design_A4_reitailfocus.indd 1
Register FREE at www.100percentdesign.co.uk
10/08/2015 16:23
LDF preview
London Design
Festival : Design takes London Immerse yourself in design throughout the capital this September.
Somerset House, a new location for this year’s festival.
Established in 2003, the London Design Festival celebrates and promotes London as the design capital of the world, creating a platform for inspirational design initiatives. More than 350 events and installations will take place across the city, from a stimulating programme at the V&A Museum to a series of installations and exhibitions in Somerset House — a new location for this year’s festival. Somerset House director, Jonathan Reekie, commented on the collaboration: ‘Somerset House embraces a broad range of cultural activity, including music, fashion, film and photography, and design is a very important part of this mix. As well as being both a stimulating environment in which many designers and makers work, we also are an important public platform for the best in contemporary design through our exhibitions and events. With strong links to the design community, we are pleased to present a number of projects as part of the London Design Festival, and look forward to working with them over the upcoming
year to create new opportunities to bring design in all its manifestations to the heart of London and to a new audience.’ The V&A is the central hub for the London Design Festival. Since the relationship between the V&A and the LDF began in 2009, it has continued to grow stronger year on year, producing a programme of installations and events bigger and more daring than ever before. ‘As an organisation that aims to inspire creativity in everyone, the V&A is proud to partner once again with the festival. During the nine-day period, visitors will be able to see a series of exciting and beautiful installations interacting with our worldrenowned collections and historic spaces; take part in innovative design workshops, and hear from the best international designers working today to motivate, provoke and discover new creative ideas,’ says Dr. Martin Roth, director of the V&A. Sir John Sorrell CBE, chairman of the London Design Festival, says: ‘This year’s festival programme really reflects
the diversity of design across the whole of our capital with a vast array of events, installations and exhibitions showcasing the huge number of different design disciplines practiced in London. Locations this year range from some of London’s most historic buildings to areas of the capital where regeneration is transforming the landscape in a truly exciting way.’ This year there are seven official design districts spread across London during the festival — Bankside Design District (which is new for 2015), Brompton Design District, Chelsea Design Quarter, Clerkenwell Design Quarter, Islington Design District, Queen’s Park Design District and Shoreditch Design Triangle. There will also be a number of large partner shows taking place across the capital, including 100% Design at Olympia, Decorex at Syon Park, designjunction at Central Saint Martin’s and Victoria House, Tent London & Super Brands at Old Truman Brewery and Focus/15 at the Design Centre at Chelsea Harbour.
33
LDF preview
Timeless Design curated by Harrods Working with a select group of international design brands, Harrods will showcase an exhibition named Timeless Design. The exhibition will run throughout the luxury department store’s recently redeveloped Second Floor Home and Third Floor Furniture departments. Brands including Alessi, B&B Italia, Fornasetti, Fritz Hansen, Ligne Roset, The Rug Company and Knoll will lead the exhibition with unseen archive pieces.
Landmark Project
Robin Day Exhibition by Assemble
As an official Project Sponsor of the London Design Festival for the third time, BMW Group Design again supports a creative collaboration at the event. After last year’s successful project featuring BMW with Barber and Osgerby’s poetic installation at the V&A, BMW Group continues its successful collaboration with the festival, this year in partnership with MINI which is itself a British design icon. Together with the renowned London-based architect and designer David Adjaye, MINI is presenting an immersive installation during the festival, which will be installed in the courtyard of Somerset House. In addition to the creative exchange with external designers, MINI’s aim is to convey new and inspiring aspects of automotive design detached from the conventional perspective of the car industry. Somerset House will also host the work of 10 internationallyacclaimed designers in the elegant West Wing Galleries and an exhibition of the winning ideas for the #PoweredByTweets: The Challenge design competition.
2015 marks the centenary of the birth of Robin Day, one of the most significant British furniture designers of the 20th century whose work pioneered a new modern ethos for post-war Britain with simple, functional furniture. To celebrate Day’s life and to mark the huge contribution he made to our everyday lives, design and architecture collective Assemble will create an installation responding to Day’s passionate interest in wood, which will be shown alongside original furniture designs, archival photos and tools. Curated by Jane Withers, the display will explain the significance of wood in Day’s work and life, an aspect of his work that has been previously overlooked.
Curiosity Cloud Boutique champagne house Perrier-Jouët returns to the London Design Festival with acclaimed Austrian design team mischer’traxler as part of their ongoing design collaboration ‘Small Discoveries’. The new project, Curiosity Cloud, will explore the transience of nature and the Art Nouveau movement.
RIBA Regent Street Windows Project This September, 13 architectural installations will transform shop windows along Regent Street. Now in its sixth year, the RIBA Regent Street Windows Project is developed in partnership with the Regent Street Association and pairs RIBA architects with flagship retailers to create architectural installations in the windows of fashion retailers, skincare boutiques, perfumeries, restaurants and cafes along and around Regent Street. From spiraling fabric forests to kaleidoscopic reflections; lenticular props to ceramic arrested mid-flight, this year’s RIBA Regent Street Windows Project sees RIBA architects reinvent the boundaries of display from 7-27 September.
Mise-en-abyme Designers Laetitia de Allegri and Matteo Fogale are joining forces with Johnson Tiles to create a colourful installation on the bridge over the Medieval and Renaissance galleries at the V&A. Inspired by the Renaissance which saw the birth of perspective in art, the designers have created a landscape of shapes that will emphasise the visitor’s viewpoint at the entrance to the bridge. The overlapping of semi-transparent colours will create a void and feeling of depth while the arrangement of the tiles on the floor will represent the grid and perspective lines on a drawing. The designers reference the V&A’s glass and stained glass collections through their use of coloured transparent materials.
Barnaby Barford: The Tower of Babel An imposing six-metre high installation by artist Barnaby Barford, The Tower of Babel will comprise 3,000 bone china façades, each depicting a different London shop photographed by the artist. At its base the shops are derelict, while at its pinnacle are London’s exquisite boutiques and galleries. Standing as a monument to the great British pastime of shopping, Barford’s apparently precarious Tower playfully likens our efforts to find fulfilment through retail with the biblical Tower of Babel’s attempt to reach heaven. Explicitly blurring the boundaries of art and commerce, each shop in the Tower will be for sale during the exhibition. With more prestigious but less affordable properties higher in the Tower, Barford confronts us with the choices we ourselves make as consumers, through necessity or desire.
34
Curiosity Cloud by mischer’traxler for Champagne Perrier-Jouët. Image courtesy of the London Design Festival.
The Tower of Babel by Barnaby Barford.
LDF preview
V&A Talks Following on from a more curated approach, which has proved popular in previous years, each day of talks at the V&A is themed, helping visitors and participants to make the most of their time and interests during the festival. This year, the themes are: Graphics (the weekend of the 19-20), Luxury (Monday 21), Future (Tuesday 22), Making (Wednesday 23), International (Thursday 24), Industry (Friday 25), and Digital Design (the weekend of 26-27). On Friday 25 September the museum will remain open until 10pm, with activities including music, talks and tours. Continuing from the success of last year and in addition to the talks programme, there will be free daily tours within the museum of the installations and displays.
Global Design Forum The Global Design Forum is the festival’s annual programme of talks and discussions exploring the role of design in a sustainable and prosperous future. Returning for a fourth year, the Forum will focus on profiling the industry’s pivotal figures. Maverick thinkers, agitators and originators from around the world will be in conversation with leading journalists at the V&A every weekday during the festival (21-25 September). This series of Masterclass Sessions will amongst others feature David Adjaye, who will design an installation for Somerset House as part of the wider festival programme, and Wolfgang Buttress, the designer behind the UK Pavilion at Milan Expo 2015. A full programme will be announced online later in the summer.
The V&A will host a number of talks during each day of the festival.
100% Design 100% Design will be celebrating its 21st edition in a brand new home, Olympia London. Taking place across 23-26 September, the event is based on the central theme of Design in Colour. The show has collaborated closely with trend forecaster WGSN among many others to bring to life the visual and sensual experience of using colour across interiors and the built environment. The top colour trends for 2016 will thread thoughout the show as a means to demonstrate the importance of colour and to navigate the show.
Decorex International Returning to Syon Park on 20-23 September, Decorex International 2015 will explore the future through a series of interactive feature installations and focused seminar discourse. Throughout the four days, visitors will be the first to see new collections from more than 400 design brands and experience inspirational talks as part of the popular seminar programme.
designjunction
Laetitia de Allegri & Matteo Fogale and Johnson Tiles will create a colourful installation at the V&A.
designjunction will be held at two new locations during London Design Festival on 24-27 September. Renowned for taking on challenging industrial spaces across the globe, designjunction2015 will see the transformation of the former Central Saint Martin’s college and nearby Victoria House. The former Central Saint Martin’s College building will house designjunction’s leading tradefocused brands and live content, whilst across the road, Victoria House will present the show’s largest ever retail offering of premium high-end design brands. designjunction2015 will host more than 180 cutting-edge design brands, over 50 design-led pop-up shops, the largest ever edition of lightjunction, a stellar seminar programme, interactive flash factories and a wealth of culinary delights.
Tent London & Super Brands London
Banana Republic by Make Architects, 2014 RIBA Regent Street Windows Project.
Old Truman Brewery will play host to Tent London & Super Brands, offering 450 exhibitors from 29 countries. Some pavilions will be themed around a design discipline such as the Czech Republic’s 2014 Glass Mania by Umprum academy, or will be a crossdisciplinary selection by producers such as Fulgen for 100% Norway 2015. For the first time, Tent will present a feature area called Techable Home for tech enabled design for the home. Techable Home will be paired with a Tech Meets Design talks programme at Second Home — London’s newest tech community space on Hanbury Street, E1.
When and where London, 19-27 September 2015 For a full list of events taking place during London Design Festival 2015, visit www.londondesignfestival.com L_D_F #LDF15 Partner activity across London will include 100% Design at its new home of
*All information correct at time of going to press
Olympia London.
35
P R E S E N T S
THE ULTIMATE RETAIL MEETING
The events E-Commerce Paris and Digital(in)Store federate 35,000 players from e-commerce and retail around tomorrow’s major challenges!
21 23 sept. 2015 PARIS EXPO PORTE DE VERSAILLES FRANCE
Pavilion 1
2 EVENTS, 1 PLACE
NEW
• 600 participating companies • + 250 Workshops • + 30 Masterclass • 2 Start-up Villages • 10 Reference Awards including 1 start-up «Rookie of the Year»
Inside Paris Retail Week • 4 exceptional Plenaries • The Facebook, Twitter, Google Academiese • The Awards ceremony - Sept. 21 • A Careers Area
«Hors Les Murs» in Paris • 2 store tours • Networking evening
Non-contractual information subject to change
• Partner events
REQUEST YOUR FREE BADGE ON: Prepare your visit and download the apps
an event by
ECOMMERCEPARIS.COM DIGITAL-IN-STORE-EVENT.COM
PARIS, CAPITAL OF CONNECTED COMMERCE.
Join the community
#ParisRetailWeek
#ECP15
#DIS15
flix
luxury retail
y R U LUX
ld Westfie f o s e lik , as theopping area. w o r g h o inues td its luxury s t n o c r an cto etail ses plans to exp r y r u x The lu n announce Londo
F O E F I L
Luxury retailers are thriving throughout many of the top global markets including Paris, London, New York and prime cities in Asia, according to research by Colliers International. High-end retail brands have seen a rise in recent years, with the continued pressure of standing out amongst others. From the size of displays to the choice of materials used, luxury brands are creating one-off experiences for customers. Following demand, Westfield London has announced plans to expand its luxury shopping area. As part of the new refurbishments, a number of stores will expand, new luxury names open and existing retailers relocate to bigger premises. Versace will increase its presence with three stores at Westfield London, including two new stores in The Village. Autumn will see other new retailers such as Sandro, Jigsaw, Zadig and Voltaire and Claudie Pierlot. The Village enhancements will also see the launch of a new personal styling service, The Fashion Lounge, located on the second floor, offering expert stylists and beauty treatments. According to research by Wealth-X, customisation is one of the points highlighted in its recent research into luxury themes. The report says customisation and personalised services are key to engaging customers. At the debut store of Anglo-Swedish watch brand Larsson & Jennings in Seven Dials, customers have the change to create their own bespoke watch on site in the LJX Custom area, as well as sip coffee from the in-house Fika bar. Designed in collaboration with Campaign Design, the 46 sq m store uses raw materials and contemporary signage to create a classic yet minimalist interior. Over at Burberry on Regent Street, a new giftwrapping area and Thomas’s cafe have been unveiled. Gifts can be personalised in a number of ways including embroidery and leather embossing by skilled craftsmen in the store.
The Wealth-X research also notes the era of the consumer. ‘All focus is now on the consumer — in order to succeed brands must be guided by consumer needs and not what they want to impose upon the consumer,’ states the report. Take Selfridges’ 2014 Beauty Project campaign for example, which celebrated its consumers’ beauty. According to Linda Hewson, creative director at Selfridges, the Beauty Project was designed to be a ‘thought-provoking exploration of the definition of beauty and what it means to today’s society.’ The Beauty Project also allowed consumers to customise their own scent in a Fragrance Lab. In July 2014, Chanel offered its loyal clients a private viewing (via an email campaign) of its autumn/winter 2014 pre-collection. Chanel’s email included links to the film, the collection, and a store locator to allow subscribers a first glimpse at the campaign and the locations it can be purchased. By providing a digital private showing, the brand’s collection appears more exclusive to consumers and makes clients feel that Chanel is putting their needs first. There is no doubt that the sector has become more competitive, particularly within certain categories such as leather goods, which have seen an increase in the number of accessible luxury brands such as Michael Kors and Tory Burch entering the space and challenging incumbents.
Above: At Larsson & Jennings in Seven Dials, customers have the chance to create their own bespoke watch on site.
37
luxury retail
For Stuart Weitman’s Hong Kong flagship, Zaha Hadid Architects created a playful dialogue of geometrics. The displays have both functional and ergonomic considerations. The central display units have been designed to showcase the Stuart Weitman collection and also provide seating. These displays were made from fiberglass dipped in rose gold — a technique similar to that used in boat manufacturing. The walls and ceiling are covered in glass-reinforced concrete to express solidity, whilst the precision of complex curves generate focal points and areas for display. With a palette of subtle monochromatic shades, the design creates an interior landscape of discovery centred on two separate zones to enhance the relationship between the customers and the collection. ‘A true luxury retail experience should make the customer feel special. The idea is to create a unique shopping experience that has been crafted just for them, as ultimately, they are the only person that matters,’ says Mariann Wenckheim, director at retail design consultancy, 20.20. ‘Increasingly luxury retailers are considering the emotional and sensory impact of their customer journey. Customers are no longer just shopping with their eyes. All the senses need to be engaged to create unique experiences. Therefore, touch, feel and even taste and smell are becoming just as important.’ There’s no escaping the mention of technology within store design, as Wenckheim acknowledges: ‘Recently there has been a lot of emphasis placed on in-store technology. For the luxury sector, it needs to be handled with care and should be more hi-touch than hi-tech. It’s easy to place an iPad in a store in the hope it creates an instant sense of luxury but any technology choices must be unobtrusive and add to the overall experience.’ 20.20’s most recent luxury retail design was for Lingerie Atelier at Steffl department store in Vienna. The store wanted to create a space that stands out as a premier destination for lingerie shoppers and position Steffl as the market leader in Vienna. ‘Shoppers in Vienna have embraced the city’s boutique culture and place personal relationships at the heart of their own shopping experience. The concept would encapsulate this trend, whilst also embracing Steffl’s overall retail experience proposition of passion,’ explains Wenckheim. The store is located in Wolfgang Amadeus Mozart’s former apartment and workroom in the heart of Vienna; details such as this couldn’t be ignored from a design point of view. Bespoke interior features are influenced by the craftsmanship of musical instruments and Viennese references are present throughout, with St Stephen’s Cathedral and its roof formations featuring prominently. The space pays homage to the city’s past, whilst also offering the customer a modern, lifestyle shopping experience; the store presents itself as both ‘residential’ and ‘sensual’. ‘We also wanted to recognise the notion of Steffl department store being a vertical city of boutiques in Vienna. We named the space Lingerie Atelier — reflecting intimacy, craftsmanship and an artisan lifestyle with individualism at its core. The space is created with a luxury atelier aesthetic that gives a feeling of intimate rooms in a stylish apartment,’ continues Wenckheim. 20.20’s design scheme is a celebration of timeless materials including handcrafted parquet flooring with modern limed finish and fixtures framed by dark patina metalwork offset by brushed brass. Matt lacquered and upholstered surfaces in skin nudes and
38
rose tones add softness to the space. The wallpapers, embellished with natural and metallic textures, act as backdrops to product presentations, helping to achieve the desired residential and sensual finish, whilst plush Moroso seating, bespoke cowhide rugs and brass pendants puntuate the customer’s journey throughout the department. Design firm Callison first considers the customer experience, to develop a space that both enhances the brand’s identity and provides the consumer with a unique and personalised shopping experience. ‘The same attention to detail and craftsmanship that goes into the product goes into the store. The difference between a 3mm joint and a 6mm joint is not only important, but by adhering to that level of detail, we can ensure a store worthy of the client and the brand,’ says Sterling Plenert, Callison senior vice president, global head of luxury retail. ‘Another critical part of a luxury retail environment is enabling the staff to create a memorable customer experience and provide a smooth and seamless sales procedure. For this reason, we find that the back-of-house service spaces are just as important as the customer-facing spaces. We spend an equal amount of time developing store rooms, wrap counters and support spaces as we do showcases, display walls and salons. Plenert recognises a new trend in the luxury retail sector. ‘Instead of expanding into new markets, leading luxury brands are focusing on their existing locations and transforming these stores into luxury palaces. As customers become more sophisticated and knowledgeable, luxury brands are responding by creating spaces that allow the sales staff to customise the experience for every customer.
Luxury retail
‘These new temples of luxury include amenities that would have been unheard of a decade ago, such as world class artwork, outdoor terraces and VIP rooms with in-house chefs. By tailoring these spaces not only to the new, more knowledgeable customer, but also to the specific locale, luxury brands are creating unique and immersive experiences that appeal to local residents and global travelers alike. While maintaining the overall brand identity, a store in Hong Kong offers a very different experience to one in New York.’ The leaders in the world of luxury have a unique and differentiated point of view, but can also adapt and change to meet the needs of the consumer. They identify the core values of the brand, tell compelling stories and create strong emotional connections with the customers that enhance the brand identity. Customers buy on emotion. Combine that with the incorporation of worthy technology into a luxury retail environment and the experience is enhanced and allows retailers to engage with today’s tech savvy customers.
Photographer: Chris Eden
Facing page: Westfield London is set to expand The Village, its luxury area; Burberry’s new gift-wrapping area at its Regent Street store. Above: Curves feature heavily at Stuart Weitman in Hong Kong, designed by Zaha Hadid Architects; Burberry has also launched Thomas’s cafe at its Regent Street store. Left: Callison created the luxury interior for the Dhamani 1969 boutique in the Dubai Mall. Below: 20.20 created a stand-out location for Lingerie Atelier at Steffl department store in Vienna.
39
Hunter Flagship by Checkland Kindleysides
The European annual leading event for INNOVATION AND INSPIRATION IN RETAIL DESIGN, VISUAL MERCHANDISING, MARKETING & SHOPFITTING is doubling in size and filling up fast! Your unique opportunity to: • • • • • •
Be seen as a leader in the industry Engage with the retail design industry Meet with senior decision makers Generate qualified targeted leads Promote awareness for your company Launch new products and services
“It was, without a doubt, the best Show we have exhibited at in 20 years – in terms of the volume and, crucially, the quality of leads we picked up. We will definitely be back next year.” Mike Houghton, Marketing Director, CJ Retail Solutions
80% of available stands are already booked! Don’t wait, secure the stand you want. Call Rachel or Michelle on +44 (0) 208 874 2728 or email rachel@retaildesignexpo.com
www.retaildesignexpo.com
NEW for 2016: Retail Digit al Signage Ex po A major ne w event for the reta il industry. www.rd se.co.uk
Co-located with
Supported by
supermarkets
THE BATTLE IS ON:
SUPERMARKETS As the fight for superiority within the supermarket sector continues, discount stores are breaking through and excelling. So what makes these budget brands so successful? Changes in shopping habits have had a huge affect on the supermarket sector. Supermarket price wars are at a peak as the likes of Aldi and Lidl reported substantial sales growth at the beginning of this year, pushing the big four (Tesco, Asda, Sainsbury’s and Morrisons) to cut prices in an attempt to entice shoppers in. According to consumer panel research specialist Kantar Worldpanel, Morrisons gained market share during the 12 weeks to 21 June this year, the first time it has done so since December 2011. Its total sales rose 0.6 per cent while its market share edged up 0.1 percentage point to 11.0 per cent. Since March, Morrisons has had a new boss in the form of ex-Tesco executive David Potts who has cut prices and improved customer service. Morrisons (Britain’s number four) was one of the only big four grocers to record a sales rise, says Kantar Worldpanel. Market leader Tesco and number three player
Sainsbury’s both saw sales fall 1.3 per cent, while sales at number two Asda dropped 3.5 per cent. Aldi’s sales rose 15.4 per cent over the 12 week period, giving it a record high market share of 5.5 per cent. Lidl’s sales increased 9.1 per cent, giving it a share of 3.9 per cent. The discount supermarkets aren’t known for their creative interiors, but do deliver cheaper prices — something at the forefront of shoppers’ minds. Lidl says it offers spacious sales areas with wide aisles for a more comfortable shopping experience, as well as logical store layouts with simple merchandising, ensuring customers can find the same products in the same place in every store. Part of the change in shopping habits is the growing popularity of little-and-often shopping instead of one weekly shop, which has led to consumers buying less from supermarkets and more from discount and convenience stores. The discount stores are also succeeding in taste tests. A survey of 1,103 own-label products found that Aldi and Lidl beat most of Britain’s supermarkts when it came to taste. Aldi and Lidl each received 13 gold medals in the annual Own Label Food & Drink Awards survey carried out by The Grocer magazine. Awards like these help to eliminate the stigma that low prices means a compromise on flavour and quality — another reason for consumers
to shop there. However, the likes of Aldi and Lidl aren’t for everyone, as they stock fewer items than the big four, and only a few brands, but on the flip side this can save time by not having to compare many different brands of a particular food. These budget stores also lack certain amenities such as a restaurant or cafe, toilets and bagging areas at the tills. Morrison’s new Match & More card scheme even claims to price match Aldi and Lidl, as well as Tesco, Sainsbury’s and Asda. With Match & More, shoppers collect points that can be exchanged for vouchers to spend in-store. Morrisons is late to the points store card, with Tesco’s Clubcard and Sainsury’s Nectar card scheme being in place for years. Morrisons is also the last supermarket out of the big four to offer a home delivery service, but only to certain parts of the country. At the beginning of the year, Morrisons launched its new Format Flex lab stores, designed by M Worldwide. The new store concept, introduced at Weybridge in Surrey, Birtley in Gateshead and Milton Keynes, experiments with tailored formats that are targeted at different local communities, with differing propositions, ranges, store designs and environments. Weybridge features a wider fresh range, while the Birtley store has a focus on value. The Milton Keynes site has additional elements incorporated into the design to appeal to the high number of young families in the area. Andy Newton, director of format and space at Morrisons, says: ‘Customers want their local store to be relevant to them and their family. The ability to dial up or dial down targeted aspects of stores is crucial in delivering that.’
Top Left: Lidl offers spacious sales areas with wide aisles for a more comfortable shopping experience. Above: Morrisons launched its new Format Flex lab stores at the beginning of the year, designed by M Worldwide.
43
supermarkets
Top: Tesco Extra Watford is marketed as a shopping and leisure destination, offering a discovery experience for visitors. Above: Digital and technology is a core part of future growth at Sainsbury’s. Below: Waitrose’ hiku scanner has been trialed in around 200 homes.
At each of the Format Flex lab stores, the serve-over counter size and type is flexed. Destination zones on the perimeter of the store have been created for hero categories that resonate locally. Extra space is also being given to the retailer’s Nutmeg children’s clothing range, along with improved connectivity to baby and health & beauty categories. ‘Our work complements pre-existing research into customer segmentation and space allocation to create targeted propositions. This is all about getting closer to customers and providing value without compromise in a way that’s locally relevant but unmistakably Morrisons,’ says Michael Heanue, co-managing partner at M Worldwide. Sainsbury’s is planning six stores across the UK with a new format, designed to make the supermarkets more convenient for customers and help large out-of-town stores challenge online, the discounters and convenience stores. According to The Telegraph, the exact new format and locations remain a secret, but Mike Coupe, chief executive of J Sainsbury says popular products like fresh food will be moved to the store front, new self-scan technology will be introduced to allow shoppers to pay using their phone, and new in-store services such
44
as foreign exchange points will be added. Sainsbury’s is creating 480 specialist jobs in London and Coventry, strengthening its in-house digital and technology capabilities as customers seek more convenient and intuitive ways to shop using new technology. These new digital experts will run and improve Sainsbury’s existing digital platforms for customers, such as the website and mobile shopping apps. They will also develop, test and launch new products in a new Digital Lab opening in the summer — giving developers, digital designers, product owners, engineers and testers a modern space to work and test new ways of shopping. ‘The shape of our business is changing and digital and technology is a core part of our future growth. Ultimately these changes are good news for customers — the Technology Hub in Coventry will keep our systems running smoothly and experts in our Digital Lab in London will be developing new ways of digital shopping to give customers the best access to our products, services and offers,’ explains Coupe. In May, the first of 10 Argos digital stores opened in Sainbury’s stores in North Cheam, Surrey and Nantwich, Cheshire, bringing extra choice and convenience to customers in local communities. The new stores are equipped for shopping in the digital age, with tablets that mirror the online shopping experience and staff on hand to help. Sainsbury’s retail and operations director, Roger Burnley, says: ‘This partnership with Argos is one of a series of steps we are taking to ensure we continue to offer our customers a wide range of products at great value and to make their shopping more convenient. We are looking forward to working with Argos to ensure the best availability and shopping experience for our customers.’ Waitrose is very much aware of the role technology is and will be playing in the way we shop, having made sure it was ready for Apple Pay’s launch in July. As part of its Hot Ideas initiative, Waitrose has been trialling hiku home scanners with 200 customers in their homes, which allows them to either scan a barcode on a product or speak into the scanner with the name of the item, which is then added to a shopping list. Customers can then edit their personal shopping list as they wish and either pick up their order in-store or have it delivered at home. ‘Technology is changing the way customers shop and at Waitrose we are working to make sure that we are at the forefront of market-leading technology and innovation. The Waitrose Hot Ideas programme creates a culture in which we are able to push the boundaries, working with our partners and customers to find convenient and time-saving shopping solutions and our exciting partnership with hiku is one example of this,’ explains Cheryl Millington, Waitrose IT director. Launched in 2013, Tesco Extra Watford brings all of the businesses and brands Tesco has been steadily adding to its offering, including a Giraffe restaurant, Harris + Hoole coffe shop, a Euphorium Bakery and The Bakery Project. Other features include a community space available for yoga and baby gym. The store is marketed as a shopping and leisure destination, offering a discovery experience for visitors — something far more than just the routine grocery shop. Tesco hit the headlines last month when it revealed a £4 surcharge will be added to all Click + Collect orders under £40 that are ordered online and picked up in store. This news came in the same month that John Lewis announced it will charge £2 for click and collect orders of less than £30. Amazon also revealed plans to deliver online orders within an hour in London, of course at a price. As the price war continues, it will be interesting to see what the big four come up with to get consumers through their doors. Are large shopping and leisure destinations the way forward, offering an all-round experience, as well as tailoring stores to each local community to meet their particular needs?
Call: 0845 680 7405 to advertise
Half Page H Temp_Layout 1 5/29/12 9:21 AM Page 1
45
Call: 0845 680 7405 to advertise
Trading places Visual Thinking deliver retail excellence and transform store performance worldwide. Take a journey of retail transformation with us. And put best practice on the map. Watch our coast to coast review of the very best in Australian retail.
Find out more and see images from our international VM travels at visualthinking.co.uk
The essential buyers’ guide to creating innovative retail interiors
The new SDE A
Retail Display Directory SHOPFITTINGS . DISPLAY . POS . POP . LIGHTING SIGNAGE . VISUAL MERCHANDISING
Order your free copy today by calling SDEA on 01883 348911, or email directory@sdea.co.uk
Shop and Display Equipment Association 24 Croydon Road Caterham Surrey CR3 6YR T: 01883 348911 F: 01883 343435 E: enquiries@sdea.co.uk www.shopdisplay.org
46
/shoptatics
opinion
Use your sixth sense When it comes to the clicks and bricks debate, use your sixth sense says Nigel Collett, CEO of rpa:group. A physical store engages all five senses but there is one sense that some retailers are having trouble getting to grips with, one that we commonly ignore, and that is common sense. For me, it’s our vital sixth sense, and it seems to be the missing link in a world where omni-channel has been accepted by so many and where the topic of ‘future store’ is discussed daily in the boardroom. In the bricks world the winners are, and always will be, the ones that can assemble the right cocktail of technology, services and customer delivery, plus an increasing twist of experiential activity that makes stores both engaging and unforgettable. All need to work in harmony to improve the shopping experience and engagement with customers. Retailers must be ready and willing to think outside the retail box, using common sense to get to know customers and understand exactly what makes them tick. Ultimately, to engage, delight and retain customers, will require them to look a few miles down the motorway, rather than simply staring at the car in front, braking when they brake and accelerating when they accelerate. So, what is the common sense solution to understanding the future of retail? First of all, it’s about understanding Generation Z, today’s 11-19 years olds, and what they want from a shop. Engage with them now and you will engage with tomorrow’s shoppers. Gen Z is a difficult social group to understand as it’s composed of a number of different ‘shopper tribes’, but research can help us define a profile. JWT has recently revealed that Gen Z enjoy shopping and are very brand literate. They are also complex, cynical and highly attuned to marketing strategies. At the upper reaches of the age group they are already shopping independently and they know a good shop when they see one, even though your idea of what makes a good shop might not entirely tally with theirs. They love to see things work smoothly and appreciate technology at play in the retail environment. They like to be treated like a human being, not just another ‘sale’, and, even though they are not expecting every day of the week to be Black Friday, they are very value driven in their purchasing behavior. These kids have been targeted by marketing campaigns their whole life, not just through linear advertising but through guerrilla marketing, bloggers, vloggers, viral sensations and social media phenomenon, which over the years have all become co-opted by brands, resulting in the most marketing aware generation we have ever known. Very shortly we will have to be designing stores that fulfill the desires and expectations of Gen Z. Those stores need to be retail destinations that provide not only theatre but also a chance of honest interaction with the brand. Thanks to their savvyness, Gen Z enjoys ‘the retail stage’ but doesn’t go shopping to consume huge amounts of brand ‘fiction’ or storytelling; they are after good old fashioned straight talk from a brand.
In light of these recent insights into Gen Z, I have come up with some common sense ideas that may give brands a head start on this age group and to make it easier for them to evolve their store design: • They want a special relationship so embrace that by creating a brand fraternity and setting up something like a ‘secret sale zone’ — you check in with your phone once you are in-store and as one of the cognoscenti you get special prices; every day becomes the first day of the sales. • They desire conversation and relationship not just with each other but with the retail brand so create ‘dialogue points’, which can be both digital and physical, where conversations with the brand can be initiated and continued. • For these kids collaboration is cool, they are doers and would be happy to work with store designers on what tomorrow’s store should look like, so why not go for the common sense solution and enlist their help? So, while most of us in the UK are still proudly fumbling with our Facebook pages, Gen Z is out there waiting to be connected with. My common sense advice is that they should be bringing together designers with kids and retailer’s marketing teams, to address what the store of the near future, the Gen Z store, should look like. This might require a whole new corporate remit on behalf of brands. For example, someone appointed on the marketing team to champion this consumer group and to make sure that their voice is heard. There is no doubt that Gen Z will have a profound effect upon the retail landscape. Brands just need to make sure that they are an active and influential part of the revolution and not merely helpless spectators.
www.therpagroup.com 47
products
PROJECTS Tyco With the installation of a new six-storey hanging garment racking system at Matalan’s Corby distribution centre, the company called on the expertise of Tyco Fire and Integrated Solutions to advise on the fire extinguisher and signage strategy. Tyco’s innovative use of photoluminescent, floor-mounted signs ensures that a clear escape route is identified to Matalan staff. The highquality photoluminescent signs on the floor are AAA rated, giving a high light output of 25 lux and are very durable. TFIS also developed a location strategy for the 120 fire extinguishers installed in the refurbishment of the centre. Matalan deliberated where they should go, looking at all locations, and came up with a back board system for mounting the extinguishers, with the boards painted red to make them highly visible and numbered. T. +44 (0)1932 743 333 www.tyco.com
PEL Music & Media PEL Services has completed the design, supply and installation of a package of key safety systems for a further Debenhams store. As with numerous other Debenhams stores around the UK, the new store in North Lincolnshire Shopping Park, Scunthorpe has been fitted with fire detection, security and public address (PA) and music systems by PEL Services. The new store is protected by a comprehensive store-wide ‘open protocol’ Fire Detection system and PEL’s Refuge Call, which allows a disabled person to alert the central station to their predicament, enabling appropriate action to be taken. PEL has installed Access Control, Intruder Alarm and Video Door Entry systems as part of the overall store security requirements. A PA system has also been fitted. T. +44 (0)333 123 2100 E: info@pel.co.uk www.pel.co.uk www.pelav.co.uk Twitter: PELservices1
JS Air Curtains JS Air Curtains has supplied a bespoke Zen air curtain for use at the Marconi Building in The Strand, London. The air curtain was specified to match the same colour as the entrance of the building, thereby meeting both aesthetic and functional objectives. The Zen is part of JS Air Curtains’ Designer range and has a contemporary architectural style. It can be fitted with bespoke fascia panels of different materials and any RAL colour, and can also carry signage, branding or even elements such as clocks. It is available in 0.5m lengths from 1m to 2.5m, with electric or water heaters or as a non-heated, air only model. Low noise, double inlet centrifugal fans with external rotor motors provide up to 6,475m3/h airflow making it suitable for use on doorways up to 3.5m. The control panel has five speed selection and is easy to connect to the air curtain with 20m of plug and play RJ45 lead. The Zen can also be controlled via BMS. T. +44 (0)1903 858 656 E. sales@jsaircurtains.com www.jsaircurtains.com Twitter: JSAirCurtains
48
3M 3M Envision Translucent Films Series 3730 have enabled Domino’s to make huge savings in running costs at its U.S. franchisor outlets. Available in standard and customised colours and in an inkjetprintable format, the films optimise LED technology, allowing sign and graphics producers to achieve maximum brightness whilst using fewer light sources. The visual definition and brightness of the signs and displays have been enhanced, and are cleaner and crisper due to the high light transmission capabilities of the films. T. +44 (0)800 121 4739 E. commgraphics.uk@ mmm.com www.3M.co.uk/ graphicsolutions Twitter: 3MGraphicsUK
products
Futura Retail Solutions Morleys Stores, the London-based independent department store group, is extending its Futura retail POS and Head Office solution to integrate systems at its latest store acquisition, Camp Hopson of Newbury in Berkshire. Rolling out the Futura retail management and EPOS solution to the latest store will help streamline operations in line with the rest of the group bringing with it the benefits of centralised buying and improved business intelligence and analysis. The roll-out, which also includes Futura’s integrated gift card solution, brings the total number of tills across the Morleys estate to 232. T. +44 (0)1189 841 925 E. sales@futurauk.com www.futura4retail.co.uk Twitter: Futura_retail
Junckers Junckers solid oak flooring has been chosen for Bethlem Royal Hospital’s Museum of the Mind, which has recently opened to the public after undergoing extensive renovation and refurbishment works. The understated interior scheme features Junckers Wide Board Oak flooring and white surfaces to act as a backdrop to the museum’s permanent collection of treatment methods and implements of almost 800 years of psychiatric care. Hardwearing and easy to maintain, Junckers solid wood floors are ideal for public spaces, even in high traffic areas. The 20.5mm thick planks can be sanded and re-finished several times. T. +44 (0)1376 534 700 E: brochures@junckers.co.uk www.junckers.co.uk Twitter: junckersfloors
Pioneer Digital Sunglass Hut has enhanced its in-store digital signage across three flagship stores with a 3mm pixel pitch LED display addition. Ideal for high resolution close proximity viewing, the 4m x 2.5m Bling Wall displays create a captivating and engaging messaging platform ideal for accurate representation of the high-end brands. The installations were completed by Pioneer Digital utilising Dynamo’s LED product. T. +44 (0)845 054 2764 E. info@pioneergroup.co.uk www.pioneergroup.co.uk Twitter: PioneerGroup06
Polyflor A bold and dramatic flooring design from Polyflor’s Expona Commercial range of luxury vinyl tiles has been chosen for the refurbishment of Vida Loca Tattoo studio in Bolton, Greater Manchester. The owners chose the Dark Recycled Wood design from Expona Commercial PUR range to fit in with the studio’s contemporary style. To give the look of a random patchwork of upcycled timber, the design includes tiles in three different widths and various complementary shades creating the effect of a reclaimed wood floor, a look that is becoming increasingly popular. The Expona Commercial luxury vinyl tile collection features 55 eye-catching wood, stone and effects design options for use in heavy commercial environments. T. +44 (0)161 767 1111 E. info@polyflor.com www.polyflor.com Twitter: Polyflorltd
49
Fast Forward
RK •
de
Ma
rk
UNIVERSAL DISPLAY ra
info@universaldisplay.co.uk
YO
ON
Info@iconeme.com
EW
ND
www.universaldisplay.co.uk
N
LO
www.iconeme.com
•
Mannequins that interact with your customers
Establis
Retail Focus Universal Display Fast Forward.indd 1
hed
19
51
•T
10/07/2015 10:05
products
TECHNOLOGY Mitsubishi Electric Mitsubishi Electric’s range of photo gift kiosks are affordable multi-touchscreen digital photo gift solutions, designed for retail stores, copy shops, pharmacies and forecourt shops. In-store customers can easily upload photographs from their mobile devices to instantly create full-colour prints and beautiful personalised photo gifts such as calendars, greeting cards and collage style albums. The new ergonomically designed Compact kiosk incorporates the gift product display shelving of the Plus, whilst requiring the minimal floor space of the Flex, making it ideal for smaller areas. Each one of the eye-catching kiosks is integrated with Mitsubishi Electric’s dye sublimation printer which produces high quality durable prints in a choice of size and finish. T. +44 (0)1707 278 684 E: printer.info@meuk.mee.com www.mitsubishielectric-printing.com
ONELAN The University of Greenwich wanted a way of presenting visual information to staff and visitors across all three campuses, and to give staff and students a better idea of what goes on at other campuses — to improve the feeling of community. Digital signage from ONELAN is gradually being rolled out across the university. The University has the ONELAN Content Management System (CMS) and a ONELAN 4K player driving a 3 x 2 video wall in the main reception at Greenwich. Different zones display bus and train travel information, students’ work and event-specific information. An RSS feed at the bottom shows BBC news. T. +44 (0)1491 411 400 E. sales@onelan.com www.onelan.com Twitter: onelan_ltd
Sharp Sharp Europe’s PN-V551 full-HD 55in LCD video wall display is now available to buy across Europe. The PN-V551 monitor is the first to include Sharp’s unique Uniform Colour Calibration Technology (UCCT) and to benefit from calibration at the factory, which ensures a high level of colour and white-point consistency from display centre to edge, and across all displays in a video wall. T. +44 (0)208 734 2222 E. sgs.europe@sharp.eu www.sharp.eu/visual-solutions Twitter: Sharp_Europe
Unique Secure Unique Secure’s MePOS, the world’s first ‘5-in-1’ intelligent, modular, self-diagnostic, fully brandable tablet Point of Sale (POS) is now available worldwide. The MePOS offers retailers of all sizes the flexibility to buy this modular system one mode at the time. The complete system enables retailers to set up their POS in five different positions, offering three different modes of selling — traditional, kiosk or mobile. Switching between modes is instant. Retailers can also adapt their POS to suit their environment and can brand all surfaces to fit the look and style of the store. Ideal for all retailers from micro merchants to global brands, the MePOS combines aesthetics with functionality, providing unprecedented customisation opportunities. It is unlike any other tablet-based system and offers complete integration with the tablet, PIN entry device (PED), printer, diagnostic system and scanner. T. +44 (0)1483 688 320 E. us@unique-secure.com www.unique-secure.com Twitter: Us_UniqueSecure
51
products
LIGHTING + electrical Wieland Electric Combining the advantages of busbar with the benefits of flexible cables, the latest generation of Wieland Electric’s gesis NRG flat cable system is ideal for installing power distribution and lighting control in retail applications. It enables fast and easy installation, not to mention future modifications, without the need to specify where the tap-offs should be placed until it is installed on site, while the flat cable ensures easy routing around corners. The system facilitates fasttrack fit-outs and re-fits of retail premises, reducing material costs, shortening programme delivery times and minimising the costs of onsite labour. T. +44 (0)1483 531 213 E. sales.uk@wieland-electric.com www.wieland.co.uk Twitter: WielandElectric
Megaman Megaman has launched a new LED technology called Perfect White that enhances textiles, bringing the whites to life and accentuating colours. Offering superb efficacy and high energy efficiency, Perfect White is ideal for all applications but really shines in retail facilities. The range includes Megaman Vito LED downlight, Carlo LED downlight, Modena LED Tracklight and AR111 reflectors, all designed to produce a vibrant light that accentuates white objects, making them appear even whiter and brighter. T. +44 (0)845 408 4625 E. sales@megamanuk.com www.megamanuk.com Twitter: MegamanUKLtd
arken POP Designed to be incorporated into the interior of retail environments and create a striking feature, the arken Purelite LED panel can be used in a wide range of applications, particularly to provide illumination within freestanding displays, shelving or counters. The Purelite panel’s aluminium construction is finished in a powder coated white, fully assembled, and is supplied to a maximum of 3m x 1.2m, which enables it to be used to create a large wall of light, if required. These unique features give the Purelite LED panel a point of difference and make it a highly suitable and cost-effective means of providing illumination for almost any application within the retail space. T. +44 (0)1638 565 656 E. info@arken-pop.com www.arken-pop.com Twitter: arkenPOP
52
Megaman Vito from Megaman is a fully integrated, recessed, adjustable LED downlight that offers excellent energy saving solutions and performance in retail applications. Vito is part of the new Megaman UK fixtures range. Vito is suitable for Tecoh RDx modules (4100 to 5100 lumens) and provides an ideal replacement for metal halide lamps up to 70W. Easy to install with standard cut out sizes, Vito offers up to 50,000 hours life and incorporates Megaman’s new Perfect White technology which intensifies and brightens white tones and enhances colours. T. +44 (0)845 408 4625 E. sales@megamanuk.com www.megamanuk.com Twitter: MegamanUKLtd
R_Focus_RH_Aleda_Hacel.qxp_Layout 1 22/06/2015 11:10 Page 1
Aleda Adjustable : LED
Precise and Powerful Featuring a distinctive design, the Aleda Adjustable downlighter by Hacel adds an innovative dimension to accent lighting. Combining creativity with lighting class single point LED Modules, the luminaire, with a smooth and precise pan and tilt adjustment, hosts outstanding performance characteristics and energy efficiency. The Aleda is ideally suited to a wide range of applications, providing a lighting solution of the highest quality. Dynamic Design. Exceptional Engineering.
Our stunning new Fluent in Lighting Catalogue presents a dynamic range of architecturally inspired, class leading LED luminaires with superior perfomance. Request your high quality catalogue at marketing@hacel.co.uk or Download Now www.hacel.co.uk
products
SELECTION Romag Specialist glass processing company Romag has introduced a new toughened laminated glass range incorporating the highest levels of transparency and durability on the market. AirGlaz combines special anti-reflective properties with maximum strength for bespoke high value showcase applications where absolute visual clarity and high levels of protection are priority. It has been created using low iron float glass that incorporates the most advanced magnetron sputter coating, which is then strengthened and toughened using advanced thermal treatment processes. T. +44 (0)1207 500 000 E. sales@romag.co.uk www.romag.co.uk Twitter: Romag_UK
Eurobrick Systems The UK’s largest stockist of brick slips, Eurobrick, has introduced new colours to its ranges, providing more options in the search for the ideal aesthetic for retail clients. Eurobrick has supplied its brick slips to the retail interiors sector for nearly 25 years. The product is a popular choice due to its slim profile meaning that the loss of valuable retail space is minimised. The Britannia range, an extensive collection of kiln fired, extruded brick slips, is made in standard UK sizes, typically 15mm thick. Pistol corner brick slips are also available. Rustic Charcoal 697 is a dark brown, multi-shaded brick with a rustic texture, while Smooth White R100 is a clean, crisp line that will appeal to those looking for a contemporary finish. T. +44 (0)117 971 7117 E. info@eurobrick.co.uk www.eurobrick.co.uk Twitter: eurobrick
Dorma Dorma has introduced its latest space saving folding door — the FFT Flex Green. Designed to offer the maximum opening within tight structural widths, the quieter, more dynamic folding door has been certified for escape routes and achieves market leading thermal separation. At 2.4m, the FFT Flex Green has the widest clear opening in the market and can be specified up to 2.5m in height. It offers a particularly suitable solution where a small structural width has to be utilised to the full. The folding door is an option for both external and internal doors and is ideal for barrier-free access points where space is limited, emergency exits and escape routes. The folding door benefits from an intelligent drive system that detects wind loads and compensates accordingly for superior operating smoothness. T. +44 (0)1462 477 600 E. info@dorma-uk.co.uk www.dorma.com Twitter: DORMAUK
54
Allegion Specialist security provider Allegion has introduced its complete range of Briton mechanical locking solutions, which meet Grade 3 of EN 12209 regulation. Building on the success of Briton 5400 and 5500, the Briton 5600 Series has been bolstered with two additional Briton locks that are suitable for both internal and external doors in public buildings, in both new build and retrofit commercial applications. Briton 5600 Series features specialised functions, such as the Briton 5650 Nightlatch with anti-thrust for protection against vandalism. T. +44 (0)1922 707 400 www.allegion.co.uk Twitter: AllegionUK
Retail Focus Aug 15_Layout 1 11/08/2015 10:30 Page 1
Vintage Displays by morplan
QUALITY YOU DEMAND. PRICES YOU ENJOY. SERVICE YOU EXPECT.
Call now for your FREE catalogue
0330 44 55 023 morplan.com Visit our regional stores
products
SURFACES + FINISHES International Decorative Surfaces Ebano Luxury, Richmond Plum, Cerezo Luna and Galileo Blanco from Finsa’s Superpan décor range have been specified by designer HEMELS in Holland for the offices of travel agency Otravo in Amsterdam. Supplied by decorative surfaces company Baars & Bloemhoff, the SuperPan décor colours have been used for the desks, wall panels and doors to help create a fresh, modern and distinctively designed office environment. The SuperPan range offers 40 décors and is exclusively available from IDS in the UK. T. +44 (0)8457 298 298 E. info@idsurfaces.co.uk www.idsurfaces.co.uk Twitter: idsurfaces
Johnson Tiles Johnson Tiles is spearheading the on-trend lived-in look with the launch of its new Loft and Soho ranges. The new satin finish Soho wall tile range has six different design options all with strong geometric patterns. Loops, 3D-effect squares and gridlines and rounded, soft shapes adorn each 140mm x 140mm tile, enhanced by four plain tiles in complementary colours of white, grey, blue and beige. Soho has maximum flexibility. You can use purely patterned for a full on focal surface, or mix it with the plain tiles for a contemporary, softer scheme. T. +44 (0)1782 575 575 E: sales@johnson-tiles.com www.johnson-tiles.com Twitter: JohnsonTiles
International Decorative Surfaces IDS will be launching Fenix NTM at 100% Design in September on stand E673. Fenix NTM is an innovative new supermatt acrylic surfacing material that combines impeccable aesthetics and uses nanotechnology to self-heal micro scratches. Fenix NTM is one for the style hunters with its on-trend supermatt surface, low light reflectivity, soft touch, anti-fingerprint and anti-bacterial properties. Available in 15 colours, it has wide design flexibility for domestic, retail and hospitality interiors including worksurfaces, doors, partitions and furniture. Adding to the surface experience, IDS will also showcase the updated Hanex solid surface, two new Tuscan flooring ranges and the Showerwall brand of bathroom wallpanelling, with both the standard range and digital print Shower Styling products. T. +44 (0)8457 298 298 E. info@idsurfaces.co.uk www.idsurfaces.co.uk Twitter: idsurfaces
Armourcoat Armourcoat’s KonCrete polished plaster wall finishes have been used throughout the refurbishment of 10 Bloomsbury Way for London & Regional Properties by architect BuckleyGrayYeoman. Armourcoat KonCrete is an urban range of polished plaster colours and finishes designed for contemporary projects. The range offers a wealth of design options to achieve a distinctive modern look, including distressed effects or recessed ‘shutter’ markings. T. +44 (0)1732 460 668 E: sales@armourcoat.co.uk www.armourcoat.com Twitter: Armourcoat Photography: ©Hufton & Crow
56
www.armourfx.com
2015-02-10 Mix.indd 1
10/02/2015 15:48:41
Perspex Naturals Advert draft.pdf 10/17/2014 3:51:25 PM
Introducing Perspex速 Naturals Bringing Beauty to the Surface
C
M
Y
CM
MY
CY
CMY
K
- Inspired by the simple beauty of nature - Textured surface with the aesthetic appeal of stone - 6 standard colours - Hard wearing & ideal for the retail environment For more information visit www.perspex.co.uk
Perspex速 is a registered trademark of Lucite International, a member of the Mitsubishi Rayon Group.
materials + finishes
focus on: materials + finishes From Wilsonart’s Gemstone made from recycled crushed glass, mirror and sea shells to bbrown’s 3D Décor tiles, this month we bring you plenty of surfacing options that are both practical and attractive, giving retail environments a character of their own. Photography: ©Hufton & Crow
Rock solid Armourcoat’s KonCrete polished plaster wall finishes have been used throughout the refurbishment of 10 Bloomsbury Way for architect BuckleyGrayYeoman. Armourcoat KonCrete is an urban range of polished plaster colours and finishes designed for contemporary projects. The range offers a wealth of design options to achieve a distinctive modern look, including distressed effects or recessed ‘shutter’ markings.
www.armourcoat.com
Warm reception This elliptical reception desk at Bayern Munich football club was manufactured to the club’s corporate red using the Chromatix colour matching service from Avonite. With Chromatix, the Glass and Petals translucent solid surface within the Studio Collection can be custommatched to a specified colour using the Pantone Matching System. The translucent material can also be backlit for added individuality and prestige. Chromatix by Avonite is available from International Decorative Surfaces.
www.avonitesolidsurface.co.uk
Character building bbrown’s wide range of 3D Décor tiles give each wall or surface a unique character of its own. The wall panels are easy to install and made from ecological pressed bamboo pulp that feels like cardboard but is much stronger. All of the designs are expandable in any direction with an automatic pattern repeat and can be finished in any colour.
www.bbrown.co.uk
59
materials + finishes
Lived-in look Johnson Tiles is on-trend with its new Loft and Soho ranges that create a lived-in look. Loft replicates stripped and distressed wood but with a difference. Instead of a traditional wood palette, each tile has its own individual characteristics and colours, with the design even replicating the appearance of planks that still bear the remnants of surface paint. The realistic effects are enhanced by the random mix of design and tone contained in each pack of Loft tiles, which gives an effective modern, vintage blend of denim and beige tones. Suitable for walls and internal light-use floors, Loft can be laid in any pattern including herringbone.
www.johnson-tiles.com
Be realistic Egger has added three Feelwood decors to its Zoom range, including one new texture that uses advanced surface technology to align the décor print and texture to create a registered surface finish. The new texture added to the Feelwood range is ST37 Halifax Oak that’s available in two colourways, H1180 ST37 Natural Halifax Oak and H1181 ST37 Tobacco Halifax Oak. The finish features deep cracks and knots to meet the increasing demand for more rustic materials. As well as increasing the number of decors in the Egger Zoom range, the company is now the first to bring to the market compact laminate with a synchronised pore finish.
www.egger.com
Best foot forward Luxury vinyl flooring from Moduleo has been laid throughout F&F Clothing at its Kensington store. A bespoke Scarlet Oak from the company’s Transform collection was chosen. All products in Moduleo’s Transform range feature a hard-wearing top layer, making them ideal for any commercial environment.
www.moduleo.co.uk
Wow factor Wilsonart’s Gemstone is a versatile surfacing solution made from 85 per cent recycled materials — crushed glass, mirror and sea shells, bonded with solvent-free resin. The result is a highly decorative surface with wow factor. It’s as hard as quartz with a unique look and texture. Incredibly robust and stable, Gemstone is ideal for demanding and high traffic commercial applications, can be installed horizontally or vertically and be dry-cut to shape on site. Its hygienic suface is resistant to water, mould and bacteria, making it ideal for healthcare and food installations. There are 13 standard finishes to choose from, with bespoke options available for larger projects.
www.wilsonart.co.uk
60
DESIGN LED CONTINUOUS VINYL FLOORING
A unique addition to the Expona Family Introducing the latest edition to the Expona family of floorcoverings, Expona Flow is a collection of 50 commercial vinyl sheet products encompassing authentically reproduced natural materials and innovative, eye catching designs. Contact us for your free copies of the new brochure and fully sampled presentation book.
POLYFLOR LTD. PO BOX 3 RADCLIFFE NEW RD WHITEFIELD MANCHESTER M45 7NR TEL: 0161 767 1122 FAX: 0161 767 1128 E-MAIL: INFO@POLYFLOR.COM WWW.POLYFLOR.COM
Directory
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world. Retail Supplier Directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co
62
Directory
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Bespoke Display
Bespoke Display
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Design Consultancies
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas. T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
Aluminium Fittings
Bespoke Display
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com
Aluminium Fittings
Bespoke Display
Bespoke Display
Brochure Holders
Design Consultancies
Design Consultancies
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
Balloons & Bunting
Bespoke Display
Climate Control
Display
No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.
T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123
T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com
63
Directory
Display
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
T: +44(0)113 265 0093 E: sales@concept-data.com W: www.concept-data.com S. www.twitter.com/GDProjects
Display
Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers. Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development. T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
Display - Digital
Furniture
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Furniture
Display
Display
Display - Digital
GDP display, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: +44 (0)1582 433 771 E: info@gdprojects.eu W: www.gdprojects.eu S. www.twitter.com/GDProjects
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Display
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
EPOS
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
Finishes
Display
Display
Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T, 01376 295 016 E. sales@txframe.co.uk W. www.txframe.co.uk
T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat
64
Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Directory
Slatwall
Interactive Displays
Permanent POS
POP/POS
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
> In house design and manufacture of permanent displays > Powder coated steel, stainless steel, plastics and print used in any combination > Rapid prototyping and batch manufacture > Confidentiality assured > Let us help you improve your product sales` Find out why our customers keep returning for more………
> In house design and manufacture of permanent displays > Powder coated steel, stainless steel, plastics and print used in any combination > Rapid prototyping and batch manufacture > Confidentiality assured > Let us help you improve your product sales` Find out why our customers keep returning for more………
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T: 01482 345067 E: sales@jcrpos.co.uk W: www.jcrpos.co.uk S. @JCR_POS
T: 01482 345067 E: sales@jcrpos.co.uk W: www.jcrpos.co.uk S. @JCR_POS
T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
Lighting
POP/POS
LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.
Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.
T: 0116 262 5933 E: sales@ledsolutions.co.uk W: www.ledsolutions.co.uk S. www.twitter.com/ LEDSolutionsUK
T: 0333 123 0345 E: Sales@ways2display.com W www.artillus.com Web: www.ways2display.com
Literature Display Solutions
POP/POS
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.
T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com
Maintenance
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123
T: +44 (0)161 681 1371 E: info@axiom-displays.co.uk W: www.axiom-displays.co.uk
POP/POS
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs. T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
POP/POS
From small, lightweight point-of-sale display turntables for short term use, to larger turntables designed for durability and reliability over many years, Movetech UK has a turntable to meet your needs.
T: 01204 537680 E: display@movetechuk.com W:www.movetechuk.com S. www.twitter.com/movetechuk
POP Install
100% provides services in the UK & Europe covering: • • • • • •
Display Installation POS Updates & Maintenance Store Audits Transport & Warehousing Project Management Online Reporting
T: +44 (0)161 929 9599 E: dan.williams@100percentgroup.com W: www.100percentgroup.com S. www.twitter.com/ 100percentgroup
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
Slatwall
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
VM
MTFX Winter Effects artificial display snow range includes all you need to give your displays the crispness of a winter setting or the chill of a frosty Christmas.
T: 01452 729903 E: info@mtfx.com W: www.mtfx.com
Retail Consultancy
VM - Training & Tools
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
65
Q&A
Steve Collis, joint managing director and strategic director of retail design agency JHP Design, talks to us about his move from design in Government to retail, what’s currently on his drawing board and the projects he is most proud of. RF. What is your career background? SC. I originally worked for central Government and was involved in the design of everything from museums and galleries to submarine bases. It was a great education in the politics and personalities that can be involved in large projects and to do everything you can to find out who really makes the decisions! What drew you to a career in design? RF. SC. The way in which people interact emotionally with stuff. Consumption touches us whether we like it or not. We all have to eat, get dressed and generally move life forward. Why not do it better than we have ever done before? RF. What projects are currently on your drawing board? SC. Coffee shops in Italy Department stores in Korea Shopping centres in China Airports in France Duty Free stores in Asia Restaurants everywhere (possibly the western world’s greatest growth sector) Beauty centres in Mexico And many, many more... RF. Do you have a particular retail project that you are most proud of?
66
SC. Now that really is very difficult — but if pushed it would be a choice between L’Absinthe restaurant in Primrose Hill, the Paris Baguette chain of Boulangeries or the masterplanning of Selfridges. RF. What trends do you see accelerating in the next 12 months? SC. The recognition that by and large people like to touch the items they buy before they buy it and that social media is brilliant for, well, ‘socialising’ and finally that anybody that makes a travel based on Trip Advisor is essentially just sad! RF. If you could collaborate with any retail brand who would it be? SC. World Wide Sportsman in Islamorada, Florida. RF. What advice would you give to someone just starting out in the design industry? SC. If you want to get rich get a job in the city. If you really want to have fun (and change the world a bit) then have a go at design!