The Growing Concern August 2015

Page 1

Growing Concern

The

AUGUST 2015

A P U B L I C AT I O N O F T H E O H I O L A N D S C A P E A S S O C I AT I O N

Successful Plant Combinations August 23, 2015 PAGE 34

Snow and Ice Management Clinic August 27, 2015 PAGE 12

OLA’s 50th Anniversary Celebration September 19, 2015 PAGE 18


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PRESIDENT’S COLUMN

STEVE MOORE S.A.M. Landscaping, Inc.

PLANNING TO PLAN It is always a good problem to have when a great plan is put in place. This past week I went on a sales call for a nice project in our area. I met with the Mr. and Mrs. for an hour or so discussing their project needs and wants in detail. Typically, I like to take notes, give a few suggestions, then come back with costs, details, and the logistics of how we would build out the project. However, this customer was different.

Everyone dreams of those perfect customers that know exactly what they want.

They both were on cue with exactly what they wanted, what they could afford, and what they didn’t want, which is almost more important. Everyone dreams of those perfect customers that know exactly what they want. I did exactly what I usually do, take notes, give suggestions, and follow up with a detailed proposal. So, for the second visit I show up with my detailed proposal and certainly a signature line at the bottom of the proposal accepting the project. After a lengthy discussion of plant material, brick options, and the “how it all comes together” spiel, they agreed to utilize our services, but…. in the spring of 2016. What? Where the heck was I when we talked about timing?

At that point, I asked why they were holding back and not going to move forward right away. Their response: “Well, we need to budget for the project and we really just needed to put a plan together of where we were headed with the project.” They assured me that their signature was good and they wanted to move forward… in the spring of 2016! To say the least, I really didn’t expect to walk away with a signed contract for a project that is not even going to start for another 9 months. My plan was to walk in the office that very next morning and write it on our 60 day production board — not so much. continued on page 6

The Growing Concern x August 2015 x 3


TA B L E O F C O N T E N T S A U G U S T 2 0 1 5 W W W. O H I O L A N D S C A P E R S . O R G

OHIO’S PROFESSIONAL GREEN I N D U S T R Y A S S O C I AT I O N OHIO LANDSCAPE ASSOCIATION 9240 Broadview Road Broadview Heights, Ohio 44147 Phone: 440-717-0002 or 1-800-335-6521 Fax: 440-717-0004 Web: www.ohiolandscapers.org or www.myohiolandscape.com EDITOR Darlene Hess, Ohio Landscape Association REGULAR WRITERS Michael J. Donnellan, King Financial, Inc. Jim Funai, COLP, Cuyahoga Community College Shelley Funai, Stan Hywet Hall and Gardens Sandy Munley, Ohio Landscape Association Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb Steve Moore, S.A.M. Landscaping, Inc.

ON THE COVER — 2012 Landscape Ohio! Award Winner Masterscape, LLC.

FEATURES

3

PRESIDENT’S COLUMN

Planning To Plan

8

PERENNIAL FOCUS

14

PLANT OF THE MONTH

Agastache Anise Hyssop

ADVERTISING INFORMATION Submission deadline: 10th of month prior to publication month. For advertising rates, please call 1-800-335-6521 DISCLAIMER The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attest to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association.

Parthenocissus quinquefolia Virginia Creeper

OFFICERS President Steve Moore

P. tricuspidata Boston Ivy

President-Elect Bryan Taynor

20 24

HOW DO I MOTIVATE MY STAFF? FISCAL FITNESS

Portfolio Rebalancing

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FOR SAFETY SAKE

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Protecting Workers from Heat Illness

DIRECTIONS

Fun Facts

INSIDE EVERY ISSUE

37

ADVERTISING INDEX

Treasurer Cathy Serafin, ASLA, RLA Immediate Past President Joe Twardzik, CID OLA STAFF Executive Director Sandy Munley Communications and Events Manager Darlene Hess Membership Coordinator Sue Whitlam

DIRECTORS Eric Brubeck, ASLA Adam Capiccioni Jacob Grimm Nathan Kowalsick Marie McConnell


CALENDAR OF EVENTS U P C O M I N G O L A M E E T I N G S , E D U C AT I O N S E M I N A R S A N D O T H E R G R E E N I N D U S T R Y E V E N T S

AUGUST

SEPTEMBER

Join us for a fun day of golf, networking, food and liquid refreshments at Mallard Creek Golf Club in Columbia Station. For more information contact OLA at 1-800-335-6521, or visit OhioLandscapers.org.

You are not going to want to miss this event! OLA turns 50 this year, so we will be celebrating in style at the Embassy Suites in Independence, Ohio. Join us for a fun evening of food, beverages, live entertainment by Nitebridge, dancing, prizes, and networking. For more information, contact OLA at 1-800-335-6521, or visit OhioLandscapers.org.

OLA Scholarship Golf Classic AUGUST 6, 2015

NGLCO Field Day AUGUST 11, 2015 This year’s field day will be hosted by Chalet Debonne Vineyards in Madison, Ohio. We will be there…visit the OLA booth! For more information, contact Annette Howard at 440-241-7969, info@nglco.com, or visit nglco.com.

OLA Happy Hour AUGUST 13, 2015 Join us as we hang out, talk shop, share information and have a few laughs. We will be gathering at The Boneyard, 101 East Royalton Road, Broadview Heights, Ohio from 6pm to ?? For every prospective new member you bring, you will be entered in a drawing to win a prize. For more information, contact OLA at 1-800-335-6521, or visit OhioLandscapers.org.

OLA Snow & Ice Management Clinic AUGUST 27, 2015 Go where the pros go! Whether you have been in the snow and ice business for years, or are thinking of adding it to your list of services –you and your management staff will not want to miss this clinic! Held at St. Michael’s Woodside in Broadview Hts, Ohio. For more information or to register, contact OLA at 1-800-335-6521, or visit OhioLandscapers.org.

OLA 50th Anniversary Celebration SEPTEMBER 19, 2015

Successful Plant Combinations SEPTEMBER 23, 2015 Attendees will learn how to make a difference in landscape design by working with texture, color, form and the design process. Instructed by Kathy Stokes-Shafer, APLD. Held at Klyn Nurseries in Perry. For more information or to register, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

OCTOBER

Landscape Industry Certified Technician Test – Written Only OCTOBER 6, 2015 Held on the campus of OSU ATI in Wooster. Pre-register by September 14, 2015. Written test only will be given October 6 at ATI. For more information, contact Jan Elliott or Kim Sayers at the Ohio State ATI Business Training and Educational Services office at 330-287-7511, or 330-287-0100, or visit LandscapeCertifiedOhio.org.

OLA Central Ohio Meeting – Facility Tour OCTOBER 15, 2015 Join us for a behind the scenes tour of Hidden Creek Landscaping’s brand new facility in Hilliard, Ohio. For more information, contact OLA at 1-800-335-6521, or visit OhioLandscapers.org.

The Growing Concern x August 2015 x 5


PRESIDENT’S COLUMN continued from pg 3

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After being a little surprised that I spent a nice July day, selling a project for spring of 2016, I thought to myself, “That customer really has their plan in place!” Even though it was a different plan than I would have expected, as I was thinking I was going to be selling work for this fall — it was the right plan for that customer. Planning is a wonderful thing. Most of the time, I do have to admit that I don’t know what I am doing tomorrow. Just remember, everyone has their own plan and sometimes it may be different from yours. There is nothing wrong with having a plan in place, but make sure that there is always some room to be flexible and adjust your plan so that it works for everyone! Speaking of planning, your OLA board of directors and staff are planning to celebrate our 50th Anniversary (1965-2015) on September 19, 2015. We request your presence. Please check your schedules and plan to attend. It will be an event that you don’t want to miss!

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48th Annual Summer Field Day

Tuesday, August 11, 2015 • 9am - 4pm

Presented by Nursery Growers of Lake County Ohio, Inc. • Hosted by Chalet Debonne Vinyards In affiliation with OSU Extension, USDA and Ohio Nursery and Landscape Association

Join us for a fun-filled, information-packed day at our 48th annual Summer Field Day! Come visit with old friends, make some new ones and network with the best of the best this industry has to offer! Not only will you see the most innovative and unique plants and products but you will have the opportunity to tour the winery! Your ticket price includes a sit-down lunch and wine samples! It’s the perfect way to spend a summer day! Don’t miss it!

For more information on exhibiting or attending, contact Annette Howard, NGLCO Executive Director Phone: 440.241.7969 Fax: 440.259.2378 info@nglco.com • www.nglco.com


PERENNIAL FOCUS

BOBBIE SCHWARTZ, FAPLD Bobbie’s Green Thumb

Agastache ‘Blue Fortune’

AGASTACHE

ANISE HYSSOP

As the deer maraud through our landscapes, there is a genus of perennials that remains unscathed. Agastache is not well known, but it is time for that lack of knowledge to change. Deer tend to avoid plants that have smelly foliage; therefore, most herbs qualify. Although many of the Agastache species are not herbs, technically speaking, they all have foliage that is scented. Most species of Agastache are native to the southwestern United States and Mexico and have a licorice fragrance. Fortunately for us, there are some species that are hardy to Zone 5. All of the species thrive in full sun and well-drained soils and are very drought tolerant once established. Be sure to add enlarged aggregate to the soil to improve the drainage. It is easiest to find under the brand name of Turface. The first Agastache to be used in the Midwest was A. foeniculum ‘Blue Fortune’ which is hardy to Zone 5. It grows two-and-a-half to three feet tall with multiple lavender blue spikes in July and August above somewhat large, coarse green foliage. The spikes are

8 x Official Publication of The Ohio Landscape Association

Even after several weeks of very high temperatures and no rain, these plants were unfazed. large; thus the plant benefits from deadheading, both to improve its appearance and to encourage more bloom on the laterals. Bees are frequent visitors. This is a good perennial to use in the middle continued on page 10


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PERENNIAL FOCUS continued from pg 8 of a blue border with either Scabiosa columbaria ‘Butterfly Blue’ or the scrambling Clematis heracleifolia var. davidiana (Tube Clematis) at the front for all summer color, and at the back of the border, Aster novae-angliae ‘Hella Lacy’ for October purple flowers. It could also be used with yellow and white perennials for a totally different color scheme. A cultivar introduced by Piet Oudolf is ‘Black Adder’ which has flower spikes that are darker because the florets are a combination of purple and blue. A yellow-foliaged cultivar is ‘Golden Jubilee’. The contrast of yellow leaves and blue flowers is quite lovely. A. foeniculum and its cultivars are more forgiving of moist soil than the other species. Still little used but very worthwhile is Agastache cana (Mosquito Plant) which is also hardy to Zone 6. This two to three foot Hyssop has delicate, blue-green foliage on well-branched stems. A profusion of small tubular flowers decorate the plant during August and September. The lovely color is very difficult to describe; it is a rose pink with hints of coral and purple in it. I like to combine it with one of the ornamental Rhubarbs in order to take advantage of the contrast in leaf size and color. Agastache ‘Golden Jubilee’

10 x Official Publication of The Ohio Landscape Association

Agastache rupestris

Many people think that they do not like orange, but they are liable to change their minds if they see Agastache rupestris (Rock Anise Hyssop) in bloom. This Hyssop is a bit hardier (hardy to Zone 5). And its foliage is very similar to that of A. cana although it is more gray-green than blue-green. The tubular flowers are


PERENNIAL FOCUS

orange, tinged with rose in August and September and are spectacular when combined with Euphorbia dulcis ‘Chameleon’ which has multi-colored foliage of purple, green and reddish-orange. Both plants are extremely drought tolerant. In fact, I have it planted at a non-irrigated Agastache rugosa ‘Alabaster’ driveway entrance of a property. Even after several weeks of very high temperatures and no rain, these plants were unfazed.

When Agastache rugosa ‘Alabaster’ blooms in late July and August, it is nearly smothered in bees and butterflies. It will grow at least four feet tall and has very coarse foliage, so be sure to place it toward the back of the border. As ‘Alabaster’ implies, the flower spikes are white. Start using Agastache and surprise your clients with a plant that the deer will not eat!

Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, free-lance writer, and lecturer whose specialties are perennial gardens and four-season landscapes. In addition to being an Ohio Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie is a Past President of the Association of Professional Landscape Designers (APLD). Bobbie currently serves as chair of the ONLA Plant Selection Committee. Bobbie can be reached at (216) 752-9449.

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The Growing Concern x August 2015 x 11


SN OW & I C E M A NAG E M E NT

R E GIS T R AT I O N GO WHERE THE PROS GO

Presented by

AUGUST 27, 2015 8:30 am to 4:30 pm Held at

St. Michael’s Woodside Broadview Heights, Ohio

For more information on Sponsors and Presentors go to: www.ohiolandscapers.com

Whether you are the owner of the company, the operations manager, the person that answers the phone, or anyone in between...this is a can’t miss event! You will be treated to diverse and interesting topics with a lot of interaction between you and the presenters, as well as between you and your peers. Focus on making your company even better when handling the “white” side of your business. If you are new or have been around for years, join us for a fun and informative day! Round Table Discussions on pertinent industry topics —Always a Favorite! Morning Session Key Note Speaker Joshua Strickland, Dworkin & Bernstein Co. L.P.A. — Contracts and Best Practices Afternoon Session Keynote Speaker Dave Murray, The DiJulius Group — Creating A Customer Service Revolution! Each participating company will receive a complimentary copy of the new book, The Customer Service Revolution — Overthrow Conventional Business, Inspire Employees, and Change the World.

Qualifies for 5.5 CEUs for Landscape Industry Certified

Panel Discussions — Another Favorite, back by popular demand. Hear from industry peers. Mini Trade Show — Visit industry vendors and see what’s new as they display equipment, products and services. Network — with other green industry professionals. Special Price! ~ Register one person from your company and each additional person from the company is only an additional $69!

Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations 7 days or less prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full. Register On Time, Payment Received Before 8/14/15

OLA Members

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NON Members

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Register Late, Payment Received After 8/14/15

OLA Members

$129

NON Members

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Company

Contact

Address City

State

Phone (______)

Fax (______)

Zip

Email

NAME OF ATTENDEE

FEE $

 Check No. ___________ Enclosed

Each additional person from your company is only $69

$

Each additional person from your company is only $69

$

Each additional person from your company is only $69

$

Charge to my  MasterCard

 Visa

TOTAL DUE

$

Acct. No.

Exp. Date

Name on Card

Signature

Billing Address + Zipcode for Card

Last Three Digits on Signature Line

SNOW & ICE MANAGEMENT CLINIC Make checks payable and send to: Ohio Landscape Association, 9240 Broadview Rd, Broadview Hts., OH 44147 Register online, by mail, by phone, or by fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org


SNOW & IC E M A NAG E M E NT

SP O N SO R S H I P SPONSORSHIP / EXHIBIT OPPORTUNITIES The Ohio Landscape Association would like to invite you to participate in our 2015 Snow & Ice Management Clinic! Our Snow & Ice Management Clinic is a can’t miss event for anyone in or thinking about being in the snow and ice business. Designed for both business owners and employees, the clinic will include group discussions and great information from snow and ice industry experts. SPONSORSHIP/EXHIBIT INFORMATION: Sponsorship and exhibit opportunties are available to all Green Industry suppliers - even non snow and ice related businesses. Exhibitors may set up their exhibits on August 27, beginning at 7:00 am. All exhibit spaces will be located on pavement and should be interactive for attendees. COST & BENEFITS EVENT INFORMATION

10x10 Outdoor Space

August 27, 2015 8:30 am to 4:30 pm

• • • • • • • •

Held at St. Michael’s Woodside 5025 East Mill Road Broadview Heights, OH 44147

Includes attendance for up to 2 people - All attendees receive breakfast and lunch Signage with company name displayed at the event Company will have the ability to display equipment within their 10x10 outdoor space Company logo will appear on all email blast communications promoting event with a link to company website Company logo and link to website will appear on the Snow & Ice Clinic page of our industry website with event information Company will be recognized at the event and will have the ability to pass out marketing materials to attendees Company will receive a complimentary event attendance list, including attendee’s company name, contact person, mailing address, and phone number Cost: OLA Member - $400; Non Member - $550

30x40 or 20x60 Outdoor Space

• • • • • • • •

PRESENTED BY Ohio Landscape Association www.OhioLandscapers.org www.MyOhioLandscape.com

SIZE AND BOOTH # REQUESTED

Includes attendance for up to 3 people - All attendees receive breakfast and lunch Signage with company name displayed at the event Company will have the ability to display equipment within their 30x40 or 20x60 outdoor space Company logo will appear on all email blast communications promoting event with a link to company website Company logo and link to website will appear on the Snow & Ice Clinic page of our industry website with event information Company will be recognized at the event and will have the ability to pass out marketing materials to attendees Company will receive a complimentary event attendance list, including attendee’s company name, contact person, mailing address, and phone number Cost: OLA Member - $600; Non Member - $800

 30x40 Outdoor Space #_______

 20x60 Outdoor Space #_______

 10x10 Outdoor Space #_______

CONTACT INFORMATION

Sponsor Company

Contact

Address City

State

Phone (______)

Fax (______)

Zip

Email

PAYMENT INFORMATION

 Check #

Enclosed

Charge $

 MasterCard

 Visa

 Please send an invoice (Invoices will be sent upon receipt of this form.) Acct. No. Name on Card Billing Address + Zipcode for Card

Exp. Date Signature Last Three Digits on Signature Line

Make checks payable and send to: Ohio Landscape Association, 9240 Broadview Rd, Broadview Hts., OH 44147 Register by phone or fax with MC or Visa: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org


PLANT OF THE MONTH

JIM FUNAI, COLP, LIC Cuyahoga Community College

SHELLEY FUNAI, LIC Stan Hywet Hall and Gardens

Boston Ivy

PARTHENOCISSUS QUINQUEFOLIA

VIRGINIA CREEPER

P. TRICUSPIDATA

BOSTON IVY

Surely you have heard the saying, “Leaves of three, let it be; leaves of five, let it thrive?” This saying is an attempt to help the novice avoid touching Poison Ivy in the woods, and perhaps the home gardener to know if the vine on their tree is “dangerous.” While a funny saying, the end result is to leave both plants alone! In our landscape at home, especially in the gardens that border the woods, the saying may be a bit closer to, “leaves of three, nuke it with Roundup®. Leaves of five, well… I don’t want that on this tree so nuke it too!” Maybe we should not publish that as it makes us sound like we run around with a missile launcher filled with Roundup® to kill all weeds. Come to think of it, that would be convenient! Our sentiment though is the same as usual: even great plants can be a “weed” when they are discovered growing in an unwanted continued on page 16

14 x Official Publication of The Ohio Landscape Association

The rapid, perhaps “aggressive” nature of these vines is why we caution you to use foresight when using these plants…


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PLANT OF THE MONTH continued from pg 14 location of the garden. Vines can quickly move from garden superstar to garden weed without proper planning, and this month we will review two similar vines that should be planted with proper foresight to avoid such a fate. Parthenocissus quinquefolia (Virginia Creeper) and Parthenocissus tricuspidata (Boston Ivy) are old garden favorites that seem to have taken a backseat in many garden centers to Honeysuckle (Lonicera), Trumpet Creeper (Campsis) and Clematis vines. Virginia Creeper is native to the entire Eastern Seaboard and Midwest and has been used in American garden design since the early 1600’s. It was one of the first plants from the New World to be introduced to trade. As for Boston Ivy, despite the name, this plant is native to Japan and Central China (in some circles it is called Japanese Creeper) and is comparatively new to trade, showing up in catalogs in the late 1800s. These two vines clearly have a similar ancestor and for however many thousands of years they spent time evolving on separate continents, they certainly stuck to the family trait of being incredibly tough plants. Typically, we suggest looking where a plant is found in nature to give hints at what landscape conditions the plant will prefer, but in the case of Parthenocissus, it does not matter. Usually found in a wooded landscape (certainly exceptions), upon inspection of urban settings one can find both of these vines paying little attention to the stress of the built environment. A number of years back, Jim had an apartment in Ohio City that had an alley with a beautiful four story high, 50-plus foot wide Boston Ivy vine covering an otherwise ugly cinderblock wall that was growing in a 12 inch strip of gravely garbage dirt where it took a beating from salt and passing cars. Think about those conditions, nothing should have been able to live there, yet this vine held on and provided beauty in the absolute harshest conditions. We took that lesson and planted a Boston Ivy at home in a dark corner of our house that eventually reaches into blasting sun of the southern exposure. After two years, our brick wall went from being a summer heat sink that baked the rooms on the south side of the house to a shaded retreat offering a welcome cooling effect notable on the interior of our home. What is even better is the deciduous nature of the vine which allows the brick to go back to collecting solar heat in the winter when we want that extra heat. The same results could be expected from choosing Virginia Creeper.

16 x Official Publication of The Ohio Landscape Association

Virginia Creeper

Boston Ivy

Maintenance on these plants can be accomplished in a number of ways, but make no mistake, it will need to be pruned. When asked how big these vines will grow the easy answer is, “However big whatever they are climbing on is.� When ours reaches the soffit each year about this time, we get out the ladder and cut it back about 3 feet or so. By autumn, it will have filled back in. We do this to keep the vine from growing up onto the roof which it would do without hesitation. We also spend time about two or three times each year trimming it back from our windows as it could cover them without issue. At Stan Hywet, however; you will find Boston Ivy growing along the brick wall leading into the well and along the east side of the Manor House treated a bit differently. Shelley has the crew cut this down to about 3 feet tall each year to keep it from growing too high, so as not to hide the great architecture, yet still provide some of the softening effect of the plants. Both techniques work great, but taking a year off could result in a big green monster of regret. Vines can grow in a number of ways. Some will twist themselves around something like a boa constrictor, some have tiny rootlets to grab a surface, and some will use little tendrils to twist around something skinny and hold on. Parthenocissus climb with modified tendrils that have little flat pads that can excrete a small amount of calcium carbonate (same material that makes up limestone) which it uses as an incredibly strong glue to adhere to nearly any type of surface. This glue is so strong that should you try to remove the plant from something, you can plan on the little pads staying behind forever. Calcium carbonate is water


PLANT OF THE MONTH

When you are working in the urban environment, remember the ability of these two to tolerate nearly anything but napalm … insoluble which means you will not be washing them off the surface unless you bust out some acid, which will not be good for the structure, you, or the plants around you. The rapid, perhaps “aggressive” nature of these vines is why we caution you to use foresight when using these plants to avoid the transition from desired ornamental to weed. While we have not noticed reseeding issues with Boston Ivy, we have certainly seen that bird planting of Virginia Creeper is quite common. Perhaps you have noticed how Virginia Creeper will seemingly pop up in the middle of a landscape bed. This is because the fruit is quickly eaten by birds and the seeds are dispersed at random across the area. Parthenocissus are in the Vitaceae family (grapes) and will get a grape-like fruit in autumn which is the season for this plant to really take center stage. Virginia Creeper is one of the first plants to turn color in fall displaying the brightest of reds and easily seen along trunks of trees along the highway. Boston Ivy will not be too far behind with the same blast of red. When the leaves fall, the fruit is most notable as it was hiding under the leaves before: little quarter-inch grape-like fruits are deep purple/black with a blueish bloom and held on deep red pedicels (stem). The color contrast is beautiful but not a show stopper, as you need to be close to the plants to see them. The biggest visual difference you will see between these two plants is in leaf as indicated by the botanical names. First, Parthenocissus. Parthenos is a derivative of the Greek word for “virgin” and cissus for “ivy.” Why “Virgin Ivy”? This genus of plants has the ability to set fruit (we are not sure if it is viable) without pollination. Now, the specific epithets reveal the difference. Quinquefolia is derivative of quin “five” and folia “leaf/ foliage” meaning “With Five Leaves.” In truth, this title can be a

bit misleading as it is five leaflets of one leaf but they are palmate compound with a long enough rachis to make each leaflet look like a separate leaf. Tricuspidata brings us tri “three” cusp “points” which accurately describes the mature leaves of the plant which are palmate lobed with three points like a big green duck foot. An interesting feature toward the base (perhaps the bottom foot or so) is the presence of juvenile foliage (more often on P. tricuspidata). This juvenile foliage is palmate compound with just three leaflets and can resemble Poison Ivy to many people. In fact, not a summer goes by where at least a few people do their Good Samaritan duty and alert Shelley to the “Poison Ivy” growing so nicely along the brick walls at Stan Hywet. She takes them over and shows them how it is just the juvenile foliage of the Boston Ivy and they have no need to worry because the vine has no urushiol in it, which is the chemical compound that causes the allergic reaction in true Poison Ivy (Toxicodendron radicans). Give some consideration to these two vines next time you are faced with the need to cover an unsightly wall or to create some shade on a building quickly. When you are working in the urban environment, remember the ability of these two to tolerate nearly anything but napalm (while having the ability to cover a large space with green where a tree could never grow). Perhaps, explore the few cultivars that exist such as the Variegated Virginia Creeper or ‘Fenway Park’ Boston Ivy that starts the season with a bright yellow leaf that fades to a deep shiny green and ends with the bright red color it is known for in the fall. These two great vines can save the day when the site is right, keep them in your arsenal!

Jim Funai is full-time faculty at Cuyahoga Community College, a NALP accredited associate of applied science in horticulture degree program offering many paths to higher education in the green industry. He is pursuing a PhD in Landscape Engineering and Forestry and is a Licensed Arborist. Shelley Funai is Grounds Manager at Stan Hywet Hall and Gardens in Akron, Ohio that offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. She is Landscape Industry Certified in Ornamental Plant Care. Both are graduates of The Ohio State University. Contact Jim and Shelley via email at hortsquad@gmail.com.

The Growing Concern x August 2015 x 17


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Sponsors are needed Sponsors will enjoy: • Signage at the Event • Company name mentioned at the Event • Thank you in the Growing Concern • Logo included in ad, emails, and signage Find out how you can participate by contributing to this wonderful celebration through sponsorship by calling the OLA office at 440 -717-0002.

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Find out how you can participate through sponsorship by calling the ola office at 440 -717- 0002.


OLA IS 50! Join us as We Celebrate the Past 50 Years while Anticipating our Bright Future. The Ohio Landscape Association welcomes you to a fun night filled with good cheer, good friends and good food. Bring your co-workers, significant other, or reward your staff by offering a night out on the boss! This is one of those once in a lifetime events you will not want to miss. Wear your Sunday best and don’t forget to don your dancing shoes, because the band Nightbridge will be performing live. There will be appetizers, dinner, an open bar, games, prizes and plenty of elbow room to...you know...rub elbows. Special pricing* on overnight guest rooms if you would like to continue celebrating past midnight or have to travel a distance to attend. Space is limited so reserve your spot soon!

September 19, 2015 Embassy Suites • Independence, Ohio Cocktail Reception 6pm Dinner 7pm Music and Dancing 8pm Tickets $50 per person • $375 table of eight • $460 table of ten *Special pricing on overnight guest rooms only $109 if booked by August 19th


HOW DO I MOTIVATE MY STAFF? BY MARK BRADLEY

“You have a choice… play victim to labor problems or seize the opportunity to differentiate yourself.”

Every year, finding and keeping good staff is one of the biggest problems for landscape contractors. With industry prices stagnant and even deflating in some areas, it’s never been more important to get maximum results out of your most important resource — your people.

THE PROBLEM Our industry faces significant labor challenges. Our average wages are less than other trades, and we don’t attract enough exceptional, young talent out of schools. Most companies are small businesses working without a plan, with limited opportunities for advancement and no formalized training. Many can only guarantee steady work for eight months a year. The work is hot, cold, wet and dirty. It’s no wonder it’s difficult to find people who want to commit their futures to our industry. But you have a choice: Join the tens of thousands of other companies that play victim to labor problems or seize the opportunity to differentiate yourself. The labor problem, in fact, can be an extremely powerful competitive advantage.

BUILDING A DOOR OF OPPORTUNITY During performance reviews for my company, it became obvious we lacked a system for employees to envision how they fit in. I find reviews are more positive when criticism is framed as “this is what you need to be doing to get to the next level” rather than “this is what your weaknesses are.” But right after our review process came the questions: “When will I be re-evaluated?” “What else do I need to do?” “How can I move to a hardscape crew?” “Where can I go to get that training?” continued on page 22

20 x Official Publication of The Ohio Landscape Association


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continued from pg 20 Employees were motivated to move up, but there was no system in place to guide them, and they weren’t about to make it up themselves. So we set the following system in place to define the opportunities available to staff and the criteria required to move up the ladder. There are five steps to implementing the system.

1. Define the roles. Identify different positions in your company as an opportunity tree. Even if you haven’t had formal positions before, draw out what they’d look like. If they’re not clear to you, imagine how your staff feels about future opportunities with your company. Make it look like a flowchart or an organizational chart. Use this for new and existing hires to illustrate the opportunities.

2. Establish pay scales. We define fixed wage floors and ceilings at each position. Ceilings motivate development. An A-level laborer will bump up against a wage ceiling eventually. To earn another raise, he needs to develop himself into a bigger role. Incentive systems based on time served breed overpaid, underperforming employees.

3. List your requirements. Define your standards for each position. To move up to a B-level laborer, you need to take a first aid course. To be a stonemason apprentice, you must register in an apprenticeship program. To be a foreman, you must become a Landscape Industry Certified Technician. Whatever your firm’s criteria are, put them in writing to give your staff a clear road map. Ensure you’ve got a plan for which training expenses (if any) your company will cover (e.g., employees do the course on their own time, but you’ll reimburse the cost of the course after completion).

4. Make your goals their goals. I believe strongly in employee incentives, especially at the foreman level. Hourly wages put the company and its staff at odds. The longer jobs take, the worse for the company, but the better for the staff. If we want to inspire performance, we must create incentive systems that reward staff for achieving company goals. Keep your goals objective. Bonuses given without transparency for how they’re calculated are forgotten faster than they’re spent. Objective goals are based on criteria such as beating sales or production targets, estimated hours and a target sales-to-wages ratio (total sales divided by total wages).

5. Stick to it. You need regular feedback and reinforcement. Have a performance review at least once a year with written objectives and give your staff a copy. Come back to that document during the next review. Share information, such as how the company is doing relative to

22 x Official Publication of The Ohio Landscape Association

our bonus or incentive goals. Discuss it in meetings. Put a chart on the wall at the shop. Without regular reinforcement, this will be just another change that didn’t work.

THE RESULTS • Better hiring. Your opportunity tree diagram is an ideal tool for hiring. Show prospects the opportunities for growth in your company. You’ll excite the right kinds of employees and drive the wrong kinds to find work with your competitors. • Better motivation. Without an opportunity system, staff will lack drive and motivation. Visible opportunities, clear criteria, incentive systems and wage ceilings work together to provide strong incentives for improvement. • Better culture. Everyone knows who’s moving up and why. They know the expectations you set. Raises and promotions are earned on merit, not just time served. • Better accountability. You’re putting the responsibility on your employees to develop themselves. You’ve provided the framework. It’s up to your staff to take advantage of it. • Better responsibility. Delegate work easier by making certain roles and responsibilities part of your opportunity criteria. Inspire others to sweat the small stuff, so you can focus on the big picture. • Better sales. Our employee-training program has played a role in our sales presentations to customers with high standards for health and safety. • Better profit. Worried about rising costs because of raises? Consider this: A raise of $1 an hour will cost you about $1.25 an hour after taxes, benefits, etc. That’s $12.50 a day. If that employee is just 10 percent more productive as a result of his training, engagement, experience and attitude, then you’ve added $40 a day in productivity, assuming a charge-out rate at $40 an hour, 10 hours a day). The difference is even bigger if he’s installing materials. He’ll install 10 percent more material a day, as well. Defining opportunities for your staff is just as important for your company as it is for them. Hiring key people off the street is like handing the keys to your business to a stranger. A few mistakes can cost you a lot of money in a short amount of time. Given the industry’s turnover, successful companies must be focused on developing their talent. Current employees know your systems and procedures. You know their strengths and weaknesses. It’s a win-win for the company and employees.

Mark Bradley is the president of TBG Landscape in Brooklin, Ontario, and the Landscape Management Network. Check out his workshops at golmn.com/events. This article originally appeared in the October 2013 issue of Landscape Management.


201 SAMPLE FUTURE OPPORTUNITIES FLOWCHART Construction foreman (big crew)

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Construction foreman

$20/hr

Maintenance foreman (big crew)

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Maintenance foreman

$16/hr

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$14/hr

$12/hr

Laborer A (construction) Lead hand

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*Opportunity paths are suggested/typical but don’t necessarily need to follow the order above. Wages and positions have been changed for confidentiality.

The Growing Concern x August 2015 x 23


FISCAL FITNESS

MICHAEL J. DONNELLAN King Financial, Inc.

PORTFOLIO REBALANCING Now is an important time to review your investment portfolio, whether in stocks, bonds, mutual funds or especially a 401(k) or retirement plan. With the U.S. stock market muddling around flat returns in 2015, international stocks bouncing all over, and oil trading in huge ranges, many portfolios will be over-concentrated or under-exposed in some industries or sectors. Diversification and balance will reduce the overall risk in a portfolio. Technology stocks made huge gains from 1998 through the first quarter of 2000. Without rebalancing, the technology stocks would have consumed a large portion of the portfolio. The overall portfolio would have taken a large hit if still over-weighted in technology in the last nine months of 2000 when the Nasdaq fell over 50%. In 2007, oil and natural resource companies had posted huge gains, outperforming all other sectors. Without rebalancing, this sector would have consumed a large percentage of the overall portfolio. In the last six months of 2008, oil has plummeted from $147 per barrel to around $40 per barrel, sending a wave of selling throughout the industry, and portfolios overweight in the oil sector have taken large hits. Oil has had a run back to $100 per barrel and back down to $50 in the last two years. continued on page 26

24 x Official Publication of The Ohio Landscape Association

Rebalancing is important because any mix of investments will get out of whack over time.


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FISCAL FITNESS continued from pg 24 2008 saw the financial sector suffer the worst loss since the Great Depression. Without rebalancing, financial stocks now probably make up a smaller percentage of assets than they should. The financial sector could rebound sharply over the next few years, but most current portfolios are probably underweight this sector. Rebalancing is important because any mix of investments will get out of whack over time. Your bond funds will not grow at the same rate as your stock funds (and usually will not lose as much). Your domestic and foreign investments will post differing returns, and funds following different investment styles will behave differently from each other, too. That shifting mix matters. You had a reason for dedicating a certain portion of your portfolio to U.S. stocks, a certain portion to foreign, and so on. You built your portfolio to reflect your investment goals and the level of risk that you are comfortable with, but if your portfolio has drifted far enough away from that original mix, it will no longer be the same fit for you.

Rebalancing also makes sense from a point of diversification because a diversified portfolio will generally carry less risk. Investors heavy in a particular stock, sector, or industry take inordinate amounts of risk compared to diversified portfolios. I have seen people with huge chunks of stock from their large, stable companies lose tremendous amounts of money or miss excellent market opportunities because they were not properly diversified. Even mutual funds can be concentrated in the same stocks or sectors. For example, you might have five mutual funds from five different mutual fund companies and think you are diversified extremely well. Chances are that the top holdings in those funds could be identical. Make sure periodic reviews are conducted on your portfolio. Talk with your financial advisor to review and rebalance when necessary.

Michael J. Donnellan is President of King Financial, Inc., in Strongsville, Ohio specializing in stock selection and retirement planning. Feel free to contact him with any questions or comments. Phone number (440) 878-9676.

26 x Official Publication of The Ohio Landscape Association


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FOR SAFETY SAKE

PROTECTING WORKERS FROM HEAT ILLNESS At times, workers may be required to work in hot environments for long periods. When the human body is unable to maintain a normal temperature, heat-related illnesses can occur and may result in death. This article provides information to employers on measures they should take to prevent heat-related illnesses and death.

Heat Stroke is a medical emergency that may rapidly result in death!

FACTORS THAT INCREASE RISK TO WORKERS • High temperature and humidity • Direct sun exposure (with no shade) • Indoor exposure to other sources of radiant heat (ovens, furnaces) •L imited air movement (no breeze) •L ow fluid consumption •P hysical exertion •H eavy personal protective clothing and equipment •P oor physical condition or health problems • S ome medications, for example, different kinds of blood pressure pills or antihistamines • Pregnancy •L ack of recent exposure to hot working conditions •P revious heat-related illness •A dvanced age (65+)

HEALTH PROBLEMS CAUSED BY HOT ENVIRONMENTS Heat Stroke is the most serious heat-related health problem. Heat Stroke occurs when the body’s temperature regulating system fails and body temperature rises to critical levels. Heat Stroke is a medical emergency that may rapidly result in death!

SYMPTOMS OF HEAT STROKE INCLUDE: • Confusion • Loss of consciousness • Seizures • Very high body temperature • Hot, dry skin or profuse sweating continued on page 32

30 x Official Publication of The Ohio Landscape Association


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FOR SAFETY SAKE continued from pg 30 If a worker shows signs of possible Heat Stroke: •H eat Stroke is a life-threatening emergency! While first aid measures are being implemented, call 911 and get emergency medical help. •M ake sure that someone stays with the worker until help arrives. •M ove the worker to a shaded, cool area and remove outer clothing. •W et the worker with cool water and circulate the air to speed cooling. •P lace cold wet cloths or ice all over the body or soak the worker’s clothing with cold water. Heat Exhaustion is the next most serious heat-related health problem.

SYMPTOMS OF HEAT EXHAUSTION: • Headache • Nausea • Dizziness • Weakness • Irritability • Thirst • Heavy sweating • Elevated body temperature • Decreased urine output If a worker shows signs of possible Heat Exhaustion: • Workers with signs or symptoms of Heat Exhaustion should be taken to a clinic or emergency room for medical evaluation and treatment. • If medical care is not available, call 911 immediately. • Make sure that someone stays with the worker until help arrives.

32 x Official Publication of The Ohio Landscape Association

• Workers should be removed from the hot area and given liquids to drink. • Remove unnecessary clothing including shoes and socks. • Cool the worker with cold compresses to the head, neck, and face or have the worker wash his or her head, face and neck with cold water. • Encourage frequent sips of cool water. If the worker is unable to drink, get emergency medical help immediately.

HEAT CRAMPS Heat Cramps are muscle pains usually caused by physical labor in a hot work environment. Heat Cramps are caused by the loss of body salts and fluid during sweating. If a worker shows signs of possible Heat Cramps: • Workers should replace fluid loss by drinking water and having a snack, and/or carbohydrate electrolyte replacement liquids (e.g., sports drinks) every 15 to 20 minutes. • Workers should avoid salt tablets. • Get medical help if the worker has heart problems, is on a low sodium diet, or if cramps do not subside within one hour.

HEAT RASH Heat Rash is the most common problem in hot work environments. Heat Rash is caused by sweating and looks like a red cluster of pimples or small blisters. Heat Rash usually appears on the neck, upper chest, in the groin, under the breasts and in elbow creases. If a worker shows signs of possible Heat Rash: • The best treatment for Heat Rash is to provide a cooler, less humid work environment.


FOR SAFETY SAKE

• The rash area should be kept dry. • Powder may be applied to increase comfort. • Ointments and creams should not be used on a Heat Rash. Anything that makes the skin warm or moist may make the rash worse.

PREVENTING HEAT ILLNESS The best way to prevent heat illness is to make the work environment cooler. Recommendations for all work environments (indoors and outdoors): •T rain workers and supervisors about the hazards leading to heat illness and ways to prevent them. • Train workers to recognize symptoms in themselves and others. •T rain and encourage workers to immediately report symptoms in themselves and others. • I f you have someone who is new to the job or who has been away for more than a week, gradually increase the workload or allow more frequent breaks the first week. •P rovide workers with plenty of cool water in convenient, visible locations close to the work area. Water should have a palatable (pleasant and odor-free) taste and water temperature should be 50-60°F if possible. •R emind workers to frequently drink small amounts of water before they become thirsty to maintain good hydration. Simply telling them to drink plenty of fluids is not sufficient. During moderate activity, in moderately hot conditions, workers should drink about 1 cup every 15 to 20 minutes. Instruct workers that urine should be clear or lightly colored. •W orkers should eat regular meals and snacks as they provide enough salt and electrolytes to replace those lost through sweating as long as enough water is consumed. Electrolyte drinks (e.g. Gatorade®) are usually not necessary. • S et up a buddy system if possible; if not, check routinely (several times an hour) to make sure workers are making use of water and shade and not experiencing heat-related symptoms. •M ake workers aware that it is harmful to drink extreme amounts of water. Workers should generally not drink more than 12 quarts (48 cups) in a 24 hour period. If higher amounts of fluid replacement are needed due to prolonged work in high heat conditions, a more comprehensive heat illness prevention program may be warranted.

• Reduce the physical demands of the job. If heavy job tasks cannot be avoided, change work/rest cycles to increase the amount of rest time. • Schedule frequent rest periods with water breaks in shaded or air-conditioned recovery areas. Note that air conditioning will NOT result in loss of heat tolerance and is recommended for rest breaks. Additional recommendations for outdoor work environments • Monitor weather reports daily and reschedule jobs with high heat exposure to cooler times of the day. Be extra vigilant during heat waves when air temperatures rise above normal. Additional recommendations for indoor work environments • Indoor workplaces may be cooled by using air conditioning or increased ventilation, if cooler air is available from the outside. • Other methods to reduce indoor temperature include providing reflective shields to redirect radiant heat, insulating hot surfaces, and decreasing water vapor pressure, e.g., by sealing steam leaks and keeping floors dry. • The use of fans to increase the air speed over the worker will improve heat exchange between the skin surface and the air, unless the air temperature is higher than the skin temperature. • Reflective clothing, such as safety vests, worn as loosely as possible, can minimize heat illness.

RESOURCES For more information about protecting workers from heat-related illnesses visit: OSHA online at: www.osha.gov/SLTC/heatstress/index.html and www.osha.gov/dts/ osta/otm/otm_iii/otm_iii_4.html NIOSH online at: http://www.cdc.gov/niosh/ topics/heatstress/ Cal/OSHA’s Heat Safety program at: www.99calor.org/english.html OSHA Publications OSHA has an extensive publications program. For a listing of free items, visit OSHA’s web site at www.osha.gov/publications or, contact the OSHA Publications Office, U.S. Department of Labor, 200 Constitution Avenue, N.W., N-3101, Washington, DC 20210. Telephone (202) 693-1888 or fax to (202) 693-2498. Contacting OSHA To report an emergency, file a complaint or seek OSHA advice, assistance or products, call (800) 321- OSHA (6742) or, contact your nearest OSHA regional area, or State Plan office; TTY at 1-877-889-5627. Contacting NIOSH To receive documents or more information about occupational safety and health topics, please contact: NIOSH at 1-800-CDC-INFO (1-800-232-4636); TYY at 1-888-232-6348; e-mail: cdcinfo@cdc.gov, or visit the NIOSH web site at www.cdc.gov/niosh

The Growing Concern x August 2015 x 33


OLA EDUCATION SERIES

SUCCESSFUL PLANT COMBINATIONS September 23, 2015

Presented by

9:00 am to 5:00 pm

Instructed by Kathy Stokes-Shafer, APLD Held at Klyn Nurseries

Sponsored & Hosted by

Perry, OH Visually see how you can make a difference in your landscape designs by working with texture, color, form, and the design principles. Qualifies for 6.5 CEUs for Landscape Industry Certified

You will study design solutions for difficult sites and learn about sustainable landscapes. Actual plant material will be used to show various combinations for different effects. The day will also include discussion about providing habitat for wildlife in your landscape and a tour of Klyn Nurseries. GENERAL INFORMATION: Registration fee includes continental breakfast and lunch. Register Early - Class size is limited and will fill up quickly.

Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations less than 7 days prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full.

Register On Time, Payment Received on or Before 9/14/15 Register Late, Payment Received After 9/14/15 Firm Address City Phone (______)

OLA Members OLA Members

$99 $129

NON Members NON Members

$149 $179

Contact State Fax (______)

Zip

Email

NAME OF ATTENDEE

FEE $ $ $

 Check No. ___________ Enclosed

Charge to my

 MasterCard

 Visa

TOTAL DUE

$

Acct. No. Name on Card Billing Address + Zipcode for Card

Exp. Date

Signature Last Three Digits on Signature Line

SUCCESSFUL PLANT COMBINATIONS Make checks payable and send to: Ohio Landscape Association, 9240 Broadview Rd, Broadview Hts., OH 44147 34 x Official Publication Register of Theonline, OhiobyLandscape mail, phone orAssociation fax • Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org


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The Growing Concern x August 2015 x 35


DIRECTIONS

SANDY MUNLEY Executive Director Ohio Landscape Association

FUN FACTS OLA has a long, very rich history. I have been looking at scrapbooks and old records of the association over the past few months since we are celebrating our fiftieth anniversary this year. Here are a few fun facts about our past that I discovered‌

continued on page 38

36 x Official Publication of The Ohio Landscape Association


ADVERTISING INDEX

15 Botson Insurance Group

40 Belgard Hardscapes

11 Burns JCB

29 Davis Tree Farm & Nursery, Inc.

6 Empaco Equipment Corporation

35 Irrigation Supply, Inc.

29 Kurtz Bros., Inc.

27 Lakeside Sand and Gravel

25 Mason Structural Steel, Inc.

6 Medina Sod Farm

25 Oliger Seed Company

29 O’Reilly Equipment, LLC

39 The Pattie Group

31 Shearer Equipment

9 Sohar’s / RCPW

31 Three-Z-Supply 2 Unilock 21 Valley City Supply 9

LOOKING FOR OUR CLASSIFIEDS? Looking for our Classified and Help Wanted ads normally published here? You’ll find them at ohiolandscapers.org or myohiolandscape.com. Interested in purchasing space to run your own ad? The information below should prove useful. HELP WANTED ADS Help Wanted ads are posted on both our industry website ohiolandscapers.org and our consumer website myohiolandscape.com CLASSIFIED ADS (I.E. Equipment for sale) Classified ads are posted on our industry website ohiolandscapers.org COST MEMBERS: $35 plus $3 for each 10 words for 30 days. NON MEMBER: $70 plus $3 for each 10 words for 30 days. PAYMENT All classified advertising must be prepaid. Mastercard or Visa can be taken over the phone. In most cases, online posting will occur within 2 business days once payment is received. Please send all inquiries and ad content to: info@ohiolandscapers.org or call the OLA office at 440-717-0002.

VanCuren Tree Service

27 Willoway WDC

35 Zoresco OLA Classified Ad Half Vertical.indd 1

The Growing Concern x August 2015 x 37

2/2/2015 10:35:34 AM


DIRECTIONS continued from pg 36 The OLA magazine was introduced in 1985 as the official monthly publication of the Ohio Landscape Association, but it did not have a name for the first year. The association ran a contest to name the magazine and the new name, The Growing Concern, is still used today. We have quite a number of old issues stored in the office, but unfortunately, we do not have them all and I cannot tell you who actually won the contest and named our monthly publication. The Growing Concern was printed in black ink on ivory paper with green and black ink on the cover only until May of 1991, when we began to print it on white paper. The printing remained black and green, with red ink occasionally making an appearance in the December issue. In January of 2004, the front cover was printed in full color, while the inside remained black and white. The magazine made a spectacular transformation to full color in September of 2011. The Installation Dinner was a dinner/dance that was held every year to celebrate the newly elected Board of Directors. In 1997, the event was renamed to the Annual Dinner / Dance, to celebrate all members and welcome in the new year. The last OLA Dinner / Dance was held in 2005. Attendance numbers were shrinking, and the Board of Directors thought we should take a break from the event. At that time, we moved awarding milestone membership plaques to the annual business meeting in the fall and our Lifetime Contributions to the Landscape Industry Award to our Landscape Ohio! Awards Dinner. Our Landscape Ohio! Award’s Program began in 1997. The very first dinner was held at the Cleveland Botanical Garden’s Floralscape Show at the Cleveland Convention Center. We were able to hold a private event there because the show wasn’t open to the public on weekday evenings. Attendees were able to stroll through the gardens at the close of the show. There was a wedding tent in the area where the gardens were constructed and it housed our dinner and slide show presentation beautifully. After the first year, our dinner moved to the Cleveland Botanical Garden on East Boulevard on Wade Park Oval. OLA Scholarship Golf Classic debuted in August of 2001. The outing has been extremely successful and well-supported by our supplier and contractor members alike, with 168 golfers the very first year! Our attendance peaked at 274 golfers at the height of our booming economy in 2005. In the last few years, we have had between 200 and 220 golfers. At the time of writing, we are on track for the same strong attendance figures! In 2002, OLA took a big step into the 21st Century by reserving our first URL and creating our industry website – www.ohiolandscapers.org. In 2006, we created our consumer website www.myohiolandscape.com. And in 2005, enough members were using email that we began to use Constant Contact for sending bulk emails out about our events, prior to that we used the fax machine in addition to the postal service. It was as recent as 2010 that we first offered online registration and an electronic version of our Growing Concern magazine. It is crazy to think how recently we have added these technological advances! It is fun to look back and be reminded of all the changes. As you can see, OLA has added many features and benefits over the years, but the one thing that strikes me the most is the two major reasons OLA was originally created – to provide opportunities to share and network and to promote professionalism in the landscape industry – still remain at the core of our organization’s purpose and mission.

38 x Official Publication of The Ohio Landscape Association


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08/15

GROW YOUR

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