The Growing Concern January 2024 by Sandy Munley

Growing Concern

The

JANUAR Y 2 0 2 4

A P U B L I C AT I O N O F T H E O H I O L A N D S C A P E A S S O C I AT I O N

NE Ohio Evening Meeting / Annual Committee Kick-off February 21, 2024 / St. Michael’s Woodside (Broadview Hts., OH) / PAGE 29

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PR ES I DEN T’S COLUM N

CAMERON MANERI Wolf Creek Company

2024 CALL TO ACTION Hello to you all! My name is Cameron Maneri and I will be your Ohio Landscape Association president for the year 2024! I’d like to start by telling you a little bit about myself, as I know many of you may be unfamiliar with me. Since I entered the Green Industry at the age of 13, I have undergone a pretty dramatic transformation. Like many of you, I started off pushing a mower. Eventually, I did this long enough that I worked my way up to creating and owning my own small business. Ultimately though, I’ve moved into distribution, and am currently employed with Wolf Creek Company as a territory manager. I view my role with Wolf Creek very much the same way I view my role as your newly elected president. I am here as a resource for all of you! I am passionate about our industry – making a point to keep up with all of the latest developments and trends – and over time have discovered that I get great satisfaction out of giving back to the industry by sharing my expertise and donating my time.

That being said, in reflecting upon some of my more lifealtering experiences in this industry, probably the one that stands out the most is when I started working at H.A.M. Landscaping and was first introduced to the OLA. It was my first opportunity to get involved with an association like ours, and it opened my eyes to the idea that staying involved, but on a grander scale, would be a great catalyst in my personal and professional development. Given this article is titled “2024 Call to Action,” I would essentially like to ask every one of you to take the same step I did, years ago. While being a member of the association is an important step in and of itself, participating and taking action is what makes everything we do possible. Contributing ideas and attending evening meetings are fantastic places to start. Beyond that, if you are passionate about education, event planning, mentoring the future generation of landscapers, or even legislation, I would highly recommend – as my first call to action – that you attend our committee meeting in February to gain an understanding of continued on page 6 The Growing Concern | January 2024 | 3

TAB LE OF CON TEN TS J A N UA R Y 2 0 2 4 WWW. OH I OLA N D SCA P E R S. OR G OH I O’ S P R OF E SSI ON AL G REEN I N D UST R Y A SSOCI AT I O N OHIO LANDSCAPE ASSOCIATION 9240 Broadview Road Broadview Heights, Ohio 44147 Phone: 440.717.0002 Toll Free: 1.800.335.6521 Web: www.ohiolandscapers.org and www.myohiolandscape.com DESIGNER / EDITOR Rick Doll REGULAR WRITERS Michael J. Donnellan, M3 Wealth Management Dr. Jim Funai, PhD., Cuyahoga Community College Shelley Funai, Stan Hywet Hall and Gardens Stephanie Gray, LIC, BrightView Landscapes Sandy Munley, Ohio Landscape Association Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb COVER: 2023 Landscape Ohio! entry in the category of Garden Structures & Pavements, #1 Landscaping.

FEATURES

3 PRESIDENT’S COLUMN 2024 Call to Action

5 NEW MEMBERS 8 PERENNIAL FOCUS

A Perennial Bonus: Seedheads

12 FISCAL FITNESS

Four Key Estate Planning Documents

16 FOR SAFETY SAKE

Reducing Back Injuries While Snow Plowing

20 PLANT OF THE MONTH Juniperus Sabina: Savin Juniper

24 FEATURE ARTICLE

Prepare Your Business for the New Year

30 DIRECTIONS 31 ADVERTISING INDEX 4 | Official Publication of The Ohio Landscape Association

ADVERTISING INFORMATION Submission deadline: 10th of the month, prior to the month of magazine publication. For advertising rates and ad specs, please call 440.717.0002, or email Rick Doll Jr. at rick@ohiolandscapers.org. DISCLAIMER The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attests to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association. OFFICERS President Cameron Maneri

OLA STAFF Executive Director Sandy Munley

President – Elect Ryan Drake

Associate Director Rick Doll

Treasurer Brandon Barker

Membership Coordinator Melissa Roberts

Immediate Past President Stephanie Gray, LIC DIRECTORS Amy Gatoo Matt Malone Tim McCaskey Bob Ramser, LIC Tom Rieder, LIC

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Companies that can provide meaningful employee development opportunities have a distinct advantage in the marketplace, as employees are looking for employers that are willing to invest in their long-term growth. Join the OLA as we welcome Matt Crinklaw, Senior Vice President and co-founder of Greenius to speak on this topic.

Ultimate Networking – Learn From Your Peers. Join us for a series of roundtable discussions on various topics to help increase your bottom line. In addition, a representative from the Bureau of Workers Compensation will be on hand to discuss safety grants, which grants are available, and how to apply for them. Held at St. Michael’s Woodside in Broadview Hts., OH. See page 29 for more information.

JANUARY 18, 2024 CENTRAL OHIO EVENING MEETING

JANUARY 23 - FEBRUARY 1, 2024 SET-UP OF OLA DISPLAY: GREAT BIG HOME & GARDEN SHOW If you are interested in volunteering to help construct this year’s OLA garden please contact the OLA at 440.717.0002, or register online at www.ohiolandscapers.org/committees using the ‘Join a Committee” option. This is a great opportunity to work along side others in the industry, as well as contribute to the association.

FEBRUARY

FEBRUARY 2-11, 2024 STAFFING OF OLA DISPLAY: GREAT BIG HOME & GARDEN SHOW This is a great opportunity to help promote the industry, our association, and your company. If you are interested in volunteering to help staff the garden during show hours, please contact the OLA at 440.717.0002.

FEBRUARY 21, 2024 OLA COMMITTEE MEETINGS Joining an OLA committee is a wonderful way to get involved, not only within the association, but in the industry you love. Join us for our 2024 kick-off meeting. RSVP required. Call the OLA office at 440.717.0002 or register online at www. ohiolandscapers.org/committees using the ‘Join a Committee” option. See page 29 for more information.

FEBRUARY 21, 2024 NE OHIO EVENING MEETING

MARCH

MARCH 28, 2024 CENTRAL OHIO EVENING MEETING A company vision is your goal for what your business will be in the future. It will align with your business goals and aspirations. Your company vision is the formal way of communicating your business goals and commitments to others. Join the OLA as we welcome Jerry Schill, president and co-owner of Schill Grounds Management, to discuss the process and importance of having a clear company vision. Registration opens February 1, 2024.

MARCH 11, 2024 SANDLER SALES TRAINING CLINIC Professionals in the Green Industry face a unique set of challenges when it comes to engaging and converting the modern buyer. To address these challenges and help you thrive in today’s competitive market, Sandler Training will be leading an insightful, highly interactive sales talk tailored exclusively for the OLA. See page 7 for more information.

WELCOME NEW MEMBERS REGULAR MEMBERS BGB Outdoor Solutions LLC 48 Church St. West Salem, OH 44287 (330) 635-1679 Brandon Boltz Ground Pro, LLC 3873 Wyoga Lake Rd. Cuyahoga Falls, OH 44224 (330) 642-4776 Chris Gray JJ’s Beautification Service 70 Chadwick Drive Aurora, Ohio 44202 (330) 998-2552 John Retton J. S. Goode Landscaping 6795 Tarlton Rd. Circleville, OH 43113 (740) 474-5053 Amy Goode MTG Landscaping & Snow Removal, LLC 35300 Lakeland Blvd. Unit E Eastlake, OH 44095 (440) 779-2244 Michael Gregal

ASSOCIATE MEMBERS Northwoods Cabin Company 12321 Kinsman Rd. Newbury, OH 44065 (440) 666-6250 Danialle Lynce Northern Ohio Lumber & Timber 2850 West 3rd Street Cleveland, OH 44113-2516 (216) 771-4080 Makinsie Evans Purchase Green Cleveland 875 Crocker Rd. Ste 2 Westlake, OH 44145 (440) 638-1266 Kevin Lizak The Growing Concern | January 2024 | 5

PR ES IDEN T’S COLUM N continued from page 3 what our committees do and just how important they are. This is where we come up with the ideas and plans that drive events for our fellow members, and we need volunteers.

Finally, my third call to action.

My second call to action is to assist in the continued growth of the association.

We sincerely value your input and want to ensure that we are meeting all your needs. To do this, your feedback is crucial in shaping the educational and programming events that we offer. By actively engaging with our Board of Directors, we can work together to provide you with the best possible experience and further enhance our network for company development. So please, the next time you answer a survey, fill out an evaluation, or talk with a board member at an evening meeting, let us know how we are doing, whether it be something we’re doing well, something we could do better, or perhaps something we need to investigate!

Many of you either worked with or knew someone who was a member before you joined. In that spirit, this is your opportunity to do the same, and it not only supports the organization but facilitates the growth of the entire industry. As our mission statement outlines three essential tasks – “Educate, Elevate, and Advocate” – we encourage other industry participants to accompany us on our purpose of enlightening the industry, advancing the industry, and championing this wonderful sector.

In closing, as we enter 2024, it is crucial for us not only to acknowledge the challenges we have overcome but the resilience we have shown. And, despite any uncertainties that lie ahead, we must remain confident in our ability to navigate through them and thrive as a community. The Ohio Landscape Association remains committed to supporting you in your journey toward business growth and fostering strong connections within the industry. Let’s embrace this new chapter together and make 2024 a year of success and prosperity.

In that regard, I’ve had the opportunity to serve on almost every committee within the association at some point during my tenure and can say with all honesty that each committee has something unique to offer. This is a fantastic opportunity to give back to the association if you can dedicate one or two hours each month.

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Professionals in the Green Industry face a unique set of challenges when it comes to engaging and converting the modern buyer. To address these challenges and help you thrive in today’s competitive market, join the OLA for an insightful, highly interactive sales talk tailored exclusively for the Ohio Landscapers Association. In this dynamic and informative session, Rob Yoho with Sandler will discuss strategies, techniques, and mindset shifts essential to winning over the modern buyer. Rob will explore and equip you with practical insights that are executable, repeatable and will boost your sales performance. In this session Rob will cover the psychological and behavioral traits of today’s consumers. You will learn the how to: •

Building Trust and Authenticity: In an age of information overload, authenticity and trust are critical. Learn how to build and maintain trust with your customers and establish a strong, lasting reputation.

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Personalize and Focus on the Customer: The modern buyer expects personalized experiences. Understand the importance of tailoring your offerings and services to meet individual customer needs and preferences.

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PEREN N I AL FOCUS

BOBBIE SCHWARTZ, FAPLD Bobbie’s Green Thumb

The berries of Ilex verticillata ‘Winter Red’ will last most of the winter, even if encased in ice, if the birds haven’t eaten them.

A PERENNIAL BONUS SEEDHEADS In the middle of November, some perennials and sub-shrubs were still blooming in my garden and the bright red berries of Ilex verticillata gladdened my spirits. Then, surprise! Winter ignored the calendar and came early this year at the very end of November when I woke up to snow. Even though nothing in the garden was still blooming, there were stems and deadheads galore to be a reminder that the garden wasn’t dead, merely dormant. Astilbe bloomed months ago but I am still enjoying their plumes which strongly thrust above the foliage and will persist through the winter long after the foliage has disappeared. These plumes consist of ascending arms, appearing to reach for the sky. The fullest and strongest plumes are found on cultivars of Astilbe chinensis such as ‘Pumila’, ‘Spathsommer’ and ‘Visions’. The plumes of other Astilbe species are sparser or do not have such stalwart stems. continued on page 10

8 | Official Publication of The Ohio Landscape Association

The strong plumes of Astilbe chinensis ‘Spatsommer’ will last through the winter.

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P ER E NNIAL FOC US continued from page 8 Echinacea purpurea (Coneflower) fills the garden with a multitude of daisy-type flowers from July to October if deadheaded. However, if, as the bloom season ends, you have stopped deadheading and left the bronzy stems and golden brown cones, they will reward you with their slightly pyramidal cones that will be a source of food for the birds. Hopefully, you will also have left some of the black cones of Rudbeckia for your clients and the birds. I do not recommend leaving all of them unless I were growing the Rudbeckia in a fairly wild area where it could seed wantonly.

Birds feast on the seeds of Echinacea deadheads. By mid-december, half of them are gone already.

Eryngium (False Sea Holly), with its mass of small blue prickly flowers from July to September, becomes a sea of silvery-brown, small rounded cones atop a surround of narrow petal-like bracts. If we get an ice storm, the deadheads become unworldly. Allium tuberosum (Garlic Chives) do not bloom until September when their cheerful white heads are most welcome. I have interplanted them with Iris siberica in order to wrest two seasons of bloom from the same space. The Allium seeds are black and keep their hold until well into the winter when the winds disperse them into the garden. The beige open pods stand bravely above the snow until they finally fall over in early spring. The only drawback is having to dig the seedlings in the spring as they become too numerous. The Iris pods, a taller and larger echo of the Allium pods, stand bravely above the orange fall foliage which adds more color to the fall landscape. Don’t forget the beauty of Clematis which last for a very long time. These seedheads are delicate, fuzzy pinwheels which tantalize us with memories of summer. This array of seedheads is an indication of the diversity of nature as well as a reiteration of variety as a design principle. All of these wonderful seedheads remain as a reminder throughout the winter that the garden and the cycle of life will begin again in the spring. Next year, be sure that you include perennials that have interesting seedheads. Forget about the notion of fall cleanup! Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, freelance writer, and lecturer whose specialties are perennial gardens and four season landscapes. In addition to being an Ohio Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie is a Past President of the Association of Professional Landscape Designers (APLD).

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Ice-covered Eryngium planum ‘Blaukappe’ deadheads look like something alien.

The seedpods of Allium tuberosum are very delicate while those of Iris sibirica are quite sturdy.

The beautiful seedheads of Clematis ‘Bill Mackenzie’ will last all winter, even if eventually covered with snow.

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The Growing Concern | January 2024 | 11

F I SCAL FI TN ESS

MICHAEL J. DONNELLAN M3 Wealth Management

FOUR KEY ESTATE PLANNING DOCUMENTS Global events earlier this year created unanticipated market turbulence, demonstrating that it’s sometimes impossible to plan for everything in life. It’s a good example of why the present is a great time as a family to discuss the importance of designating a power of attorney (POA). Designating a power of attorney is an issue that should be addressed well in advance of when you need it. With a POA designation in place, if you are incapacitated and unable to make decisions, somebody will be in a legal position to do so for you. A durable financial POA can step in to handle your financial matters when you are no longer able to, or no longer wish to retain control. A financial POA is distinct from a health care POA, which only allows you to delegate important medical decisions. You can become incapacitated and unable to handle your own financial affairs at any age, but the risk increases as you grow older. If you are already retired or about to be, you should give serious thought to making a power of attorney designation and discussing your decision with your family.

12 | Official Publication of The Ohio Landscape Association

IDENTIFYING THE RIGHT DESIGNATE You can name a family member, friend or even a professional (such as an attorney) to take on POA responsibilities. The goal is to have a trusted and reliable surrogate in place to make key financial decisions on your behalf if you are no longer capable of doing so. The trust factor is critical, because you don’t want to be exposed to a situation where the person with the POA designation takes advantage of their position. Married couples may consider each other as their mosttrusted surrogate; however, as both grow older, each person could lose the capacity to make decisions. It may make sense to name someone else, such as a trusted adult child, to carry the responsibility. Another option when you establish a POA designation is to name successors who can step in if the primary designate is no longer able to fulfill the role.

ROLES AND RESPONSIBILITIES The two parties involved in the POA arrangement are: • The principal, who identifies the individual or entity who will be responsible for making decisions if the principal can’t. • The agent, the individual or entity designated to fulfill the continued on page 14 power of attorney role.

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F ISCAL FI TN ESS

continued from page 12 The principal should carefully consider the specific powers granted to the agent in the POA document. Should the agent be able to change beneficiaries or gift money to themselves or others? These powers, if exploited by an agent, may lead to abuse and family disputes. Carefully read through each section of the POA document before signing. The agent may not be familiar with the fiduciary role to which they have been appointed. It is important that the agent understands their four primary responsibilities: • Make decisions that are in the best interest of the principal, superseding the agent’s own interests or those of others. • Manage money and property with care on behalf of the principal, being sure that bills are paid, debts are collected and all investment decisions are prudent. • Never commingle the principal’s money or property with anybody else’s. • Keep accurate records of all financial transactions, including payments, expenses and investments.

A SENSE OF URGENCY IS APPROPRIATE You never know when a health issue will arise that may leave you unable to manage your own financial affairs. It may be a physical concern, or a cognitive challenge (such as dementia or Alzheimer’s). If a POA is designated prior to that time, and you’ve communicated your decision with your family, you know you’ve prepared for this circumstance. With no such designation in place, significant issues can occur that may complicate your financial life.Try to avoid doing it at the last minute or failing to do it at all.

14 | Official Publication of The Ohio Landscape Association

The ability to establish a POA designation is something that individuals can take upon themselves without having to deal with courts. It is, however, a legal document, and in many states, you are required to complete appropriate paperwork and have all signatures notarized. While an attorney isn’t required, it is important to confirm that documents are drawn up correctly and with appropriate specifications. Each state offers a standard power of attorney form that can be used, but if an attorney is feasible for you to consider, it makes sense to enlist those services. Planning for potential incapacity in the future should be part of your retirement and estate planning conversations. Talk to your financial professional and your attorney to determine how to get the process started. Scenarios illustrated are hypothetical in nature, results may vary. Investing is subject to risk which may involve loss of principal. Past performance is not indicative of future results. The M3 Wealth Management Office does not provide legal or tax advice. Consult an attorney or tax professional regarding your specific situation. The information herein is general and educational in nature and should not be considered legal or tax advice. Michael J. Donnellan specializes in stock selection and retirement planning. Feel free to contact him with any questions or comments at the M3 Wealth Management office at 17601 W. 130th Street – Suite 1 in North Royalton, Ohio. Phone number (440) 652-6370 Email: donnellan@m3wealthmanagement.com Securities and advisory services offered through L.M. Kohn & Company Registered Broker/Dealer Member FINRA/SIPC/MSRB 10151 Carver Rd. Suite 100 – Cincinnati, Ohio 45242 Phone: (800) 478-0788

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F OR SAFETY SAK E

REDUCING BACK INJURIES WHILE SNOW PLOWING When winter arrives, it can mean hours, if not days behind the wheel for your crews. That much time sitting in a truck can leave everyone with sore, aching muscles. While chronic back pain and injuries are common for any profession that requires many hours of prolonged sitting, snow removal drivers can be sitting longer than most without taking the proper measures to protect their backs. Back injuries can lead to downtime, meaning a loss of money for the employer and the employee. According to the National Center for Biotechnology Information, back pain costs employers 7.4 billion dollars per year in employees ranging from 40 to 65 years old alone. It is not difficult to take preventive measures to prolong the onset of chronic back pain or injuries. All you have to do is keep these recommendations in mind when heading out to tackle the next snow event.

GET OUT AND STRETCH, IF YOU CAN When you’re out clearing lot after lot, time is tight and the weather is often nasty, so it’s not always practical to take a stretch out of your truck. But if the weather, and time, allow for it, take a break to walk around and stretch your muscles. Stretching warms up your muscles and gets the blood circulating which reduces your chance of injury and stiffness. Ergonomic experts suggest getting out and stretching about 5

16 | Official Publication of The Ohio Landscape Association

minutes of every hour. If that isn’t practical, try to set the goal of stretching after you finish each job.

BE AWARE OF HOW YOU MOVE This isn’t something too many people think about, but it should be. Even the most subtle motion, like buckling your seat belt, can cause back discomfort or injury. Avoid all unnecessary twisting. Be aware of how you move now so you won’t have to worry about which motions will “throw your back out” later.

USE LUMBAR SUPPORT If the seat in your truck has a lumbar support feature, use it! Not only is this going to make you more comfortable right away, it’s going to reduce the chance for long term back problems. If lumbar support is not available in your truck, simply roll up a continued on page 18 towel and put it behind your lower back.

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continued from page 16

ADJUST THE SEAT

SLOW DOWN

Move the seat forward and angle it correctly. By moving the chair forward you’re not straining to reach the pedals or the steering wheel. Position your chair at approximately 100 to 110 degrees. You don’t want to sit up too straight, but you shouldn’t be slouching either. By placing your hands in the “9 and 3” position on the steering wheel instead of the “10 and 2” position, you can rest your elbows on the armrests of your chair, taking some of the strain out of your upper back. This will also make your wrists more comfortable.

If you are driving too fast across the pavement and hit a bump, it is going to cause your body to move in a jarring way, which could be very damaging. The same goes for hitting a snowbank while stacking snow. And your back isn’t the only thing taking a toll; your entire body is, not to mention the stress you’re putting on your equipment. To avoid these issues, keep to the recommended plowing speed of no more than 14 mph.

USE GEL SEAT CUSHIONS When operating a plow there may be some vibration in the cab. This can cause discomfort to the driver’s back. A gel seat cushion will help to absorb some of that vibration.

USE HEATED SEATS OR A HEATED SEAT COVER A heated seat, or heated seat cover, will act just like the heating pad you would use at home for back pain. The heat will help relax muscles, dull pain, and promote proper blood circulation to the affected areas. However, be cautious when using a heated seat and then immediately stepping into the cold. The sudden shock of the cold temperature on warm skin can cause muscles to stiffen, thus making them more prone to injury. So, when leaving the warmth of your truck don’t forget to stretch! Don’t move anything until you stretch and warm up your muscles.

18 | Official Publication of The Ohio Landscape Association

Back pain is a serious problem in many professions nationwide, including the contract snow removal profession. If you get a tingling sensation or begin to feel numbness in your legs, thighs, or back, it’s time to get up and move around. Sitting for too long without giving your back a break isn’t healthy and can result in some lifelong medical problems. It’s a fact that the injuries derived from improper sitting habits cost businesses billions of dollars per year. By learning how to sit in a way that is most beneficial to your spine, you can save time, money, and your health.

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The The Growing Concern January 2024 19 The Growing Growing Concern Concern ||| January January 2024 2024 || 19

PL ANT OF TH E M ON TH

JIM FUNAI, PhD

Cuyahoga Community College Juniperus sabina ‘Broadmoor’ (Broadmoor Savin juniper) leaves.

SHELLEY FUNAI, LIC

Stan Hywet Hall and Gardens

JUNIPERUS SABINA

SAVIN JUNIPER

Here is a plant that has been recorded in landscape use since the founding of the Roman Empire, well over 2,000 years ago. We note this because here, in America, we don’t often consider the long history of our profession because our country is so young. For example, in Ohio, our oldest manicured landscapes are just over 100 years. It’s important to understand the long history of human attempts to organize the landscape around us into both functional and aesthetic gardens that allow us to live in harmony with nature. This month, we take a look at Juniperus sabina, the Savin Juniper, named after an ancient tribe that lived to the North of Rome upon its founding. The Sabine were a tribe that inhabited the Apennine Mountains of central Italy on two of the “Seven Hills of Rome.” This region, along with much of central and southern Europe, western Asia, Siberia, and spilling to the Caucasus Mountains is the native range of Savin Juniper. This vast native range is why the plant was originally named Juniperus vulgaris (from Latin, vulgare, meaning “common”). Naturally, this Juniper is a scraggly, open shrub in the 6-foot x 10-foot range and not overly useful in the ornamental landscape. Unlike most of the family (Cupressaceae) who have

20 | Official Publication of The Ohio Landscape Association

a pleasant scent to the crushed foliage, this Juniper is on the gross/stinky side and not one to take a big ‘ol whiff of. We’re really selling this one, aren’t we? So, why bring this plant up? Because, like many Junipers, it is the cultivars that have been selected over time that bring the value to our landscapes. Before we talk specifics, let’s talk about proper siting. To keep these plants doing their best, do not consider them for anything less than full sun exposure. Shade will bring about higher rates of Juniper tip blight (caused by one of three fungal diseases, Phomopsis, Kabatina, or Schlrophoma). Shade will also cause the plants to stretch and become leggy, thus defeating one of their more continued on page 22 ornamental attributes.

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continued from page 20 Soil should be very well drained, heavy clay is the enemy. Typically found on limestone-based soils, the pH should be slightly acidic to slightly basic, say in the 6.5 to 8.5 range. This plant is used for gravelly, dry, exposed slopes, so look for conditions that can replicate that. Urban plantings can be a great site for these Junipers. How many times have you dug around in urban soils and thought, “My, what a nice loamy soil we have here?” Now that we are considering the dry, gravel soil located in full sun and not too much moisture (no irrigation), let’s consider some available cultivars that might fit the ticket. ‘Broadmoor’ – The Broadmoor Juniper is a selection by Hill Nursery (Illinois) from seed sent to them out of Petersburg, Russia in the early 1930s. Broadmoor used to have much more popularity and will still be encountered in the inner ring suburbs in large masses around 2 feet tall and spreading well over 10 feet. With age, the branches root in and create a large mass of plant, blueish-green foliage that swoops up at the tips and can be very graceful. ‘Buffalo’ – Staying on the green side of foliage, Buffalo is a softer, somewhat feathery texture effect staying under the 12inch height range. Also, a spreader, this can serve as a very useful ground cover with incredible cold tolerance as well as salt tolerance. We’ve seen very effective use of this plant in the hellacious landscape setting known as the parking lot island.

22 | Official Publication of The Ohio Landscape Association

‘Calgary Carpet’ – Introduced by Monrovia in 1978 and so named to give nod to extreme cold hardiness and perhaps a love of hockey. A very low growing ground cover (under 8 inches) staying in the green range of colors. ‘Moor-Dense’ – also introduced by Monrovia as an improved form of ‘Broadmoor’. This form will stay shorter (12 inches) and as the name so aptly hints, it is “more dense” in foliage than its predecessor. While many of us are more accustomed to our native Juniperus horizontalis and its hundreds of cultivars (‘Blue Chip’, ‘Blue Rug’, etc.), there is danger in overusing any species. By mixing up your groundcover Juniper species and incorporating the Savin Junipers you can help reduce the impact of the various tip blight diseases. Next time the right site presents itself, consider one of these great ground cover Junipers to tie your design together.

Jim Funai, PhD, is full-time faculty at Cuyahoga Community College, a NALP accredited associate of applied science in hoticulture degree program. He has a PhD in Landscape Engineering and Forestry and is a Licensed Arborist. Shelley Funai is Grounds Manager at Stan Hywett Hall and Gardens in Akron, Ohio, which offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. She is Landscape Industry Certified in Ornamental Plant Care.

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FEATURE ARTI CLE

Prepare Your Business for THE NEW YEAR! ESSENTIAL STEPS TO HELP YOU GET YOUR LAWN CARE OR LANDSCAPE BUSINESS READY FOR 2024. As a new year kicks off, it’s time for lawn care and landscaping businesses to start planning for the upcoming season. A well-prepared strategy can make all the difference in ensuring a successful and prosperous year ahead. Here are some essential steps to help you get ready for the new year in the lawn care and landscaping industry.

REFLECT ON THE PREVIOUS YEAR Begin by evaluating the performance of your business over the past year. Consider what worked well and what could be improved. Take note of your successes and learn from any mistakes. This reflection will serve as a foundation for setting realistic goals and making informed decisions for the coming year. When it comes to financials, I like to compare a profit and loss statement from the same time period the previous year. This will give you insight into if sales are up or down, as well as expenses.

UPDATE AND STREAMLINE OPERATIONS Review your operational processes and identify areas

24 | Official Publication of The Ohio Landscape Association

that can be streamlined or improved. This could involve implementing new software for scheduling and invoicing, optimizing routes for efficiency or refining your purchasing and inventory management systems. Streamlining operations can lead to increased productivity and cost savings. There are many lawn care and landscape industry specific softwares out on the market. Do your research, demo and go “all in” when you pick one. Roll up your sleeves and commit. Implementing a new software can take weeks and even months, so act now, before spring. Remember, implementing a new software is a TEAM effort and shouldn’t just be a left continued on page 26 up to owner.

2024

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With landscape specific content that will provide context for Landscape Ohio! is produced partnership your advertising message, LandscapeinOhio! Magazine with is the the Ohio Landscape Association. ideal way to reach the widest audience of potential customers. The magazine willWith showcase member projects in feature trend pieces landscape specific content that willstories, provide context for and products highlights, putting you in the spotlight. your advertising message, Landscape Ohio! Magazine is the ideal to reach the widest of potential customers. As an added bonus, anway electronic edition of theaudience section will be produced: The magazineatwill showcase memberand projects in feature stories, trend pieces • available ohiolandscapers.org at clevelandmagazine.com and products highlights, putting you in the spotlight. • fully interactive with hyperlinks from all ads to the advertiser’s Web site As an added bonus, an electronic edition of the section will be produced: • available at ohiolandscapers.org and at clevelandmagazine.com • fully interactive with hyperlinks from all ads to the advertiser’s Web site LEGAL WEED?

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F EATURE ARTI CLE

continued from page 25

SET CLEAR AND ACHIEVABLE GOALS Establish specific, measurable, achievable, relevant and timebound (SMART) goals for your business. Goals could include targets for revenue, customer acquisition and retention, expanding services or increasing market share. Having clear objectives provides direction and motivation for you and your team.

INVEST IN EQUIPMENT AND TOOLS Ensure that your equipment and tools are in top condition for the upcoming season. Schedule maintenance for your lawnmowers, trimmers and other machinery. Consider investing in any necessary upgrades or replacements to ensure your team has the best tools for the job.

STAFF TRAINING AND DEVELOPMENT Invest in your team by providing training and development opportunities. This could involve workshops on new techniques, safety protocols, or customer service skills. A well-trained team not only improves the quality of your services but also enhances customer satisfaction and loyalty.

DEVELOP A MARKETING PLAN A solid marketing plan is crucial for attracting new customers and retaining existing ones. Consider your target audience, and use a mix of online and offline marketing strategies. This

26 | Official Publication of The Ohio Landscape Association

might include a professional website, social media presence, email marketing campaigns and local advertising initiatives.

PRICING AND COST ANALYSIS Review your pricing structure to ensure it reflects the current market conditions and covers your costs while remaining competitive. Analyze your expenses, including labor, materials and overhead, to identify areas where cost-saving measures can be implemented. Leverage your vendors and take advantage of early order programs and any substantial discounts you can by paying your vendors with cash or checks verse credit cards.

EXPLORE NEW SERVICES AND TRENDS Stay informed about the latest trends and innovations in the lawn care and landscaping industry. Consider expanding your services to meet emerging demands, such as sustainable landscaping practices or specialized services like organic lawn care or irrigation system installations.

BUILD STRONG CUSTOMER RELATIONSHIPS Foster strong relationships with your existing customers. Communicate regularly, seek feedback and address any concerns promptly. Happy customers are more likely to refer your services and become long-term clients. Pick up the phone! Phones make you MONEY. Call your clients and talk

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MONITOR AND ADAPT Regularly track key performance indicators to monitor the progress of your business. Be open to making adjustments to your strategies based on the data and feedback you receive. Adaptability is a key trait of successful businesses. Make “profit” a habit NOT an event in the new year. Don’t continue down the same path as the years before. Learn from your mistakes and start running your business off of a proven cash flow system: Profit First. By following these steps, you’ll be well-prepared to tackle the challenges and opportunities that the new year brings to your lawn care and landscaping business. Remember, careful planning and a proactive approach can set the foundation for a successful and rewarding year ahead. This article was written by Adam Linnemann, co-owner & co-founder of The Green Executive. Having proudly owned Linnemann Lawncare & Landscaping for over 30 years, Adam and his wife, Sahra, now offer their knowledge and expertise to others as industry consultants. Visit www.thegreenexecutive.com for more information.

The Growing Concern | January 2024 | 27

OLABENEFIT MEETINGS SERIES OLA MEMBER ANNOUNCEMENT

NEW YEAR, NEW OLA MEMBER BENEFIT!

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The Ohio Landscape Association – in conjunction with Botson Insurance Group - is happy to announce one of its most impactful member benefits to date, the OLA’s VIP (Valueadded Insurance Protection) Program, designed exclusively for OLA members.

Why enroll in the OLA’s VIP Program?

The newly established OLA VIP Program includes at least four different plans (based on your premium levels) to protect: • • •

Your Commercial Vehicle Fleet Your Contractor’s Equipment, and your Business Property Your General Liabilities in the field. Including Cyber and EPLI

Join a community of like-minded Green Industry professionals who want more value through Safer environments, Better Protection and Advice, and more Long-term Profitability. Once enrolled, you will receive the OLA’s VIP Safety Tool Kit including the following: • • • •

Field & Fleet Safety, Loss Control & Distracted Driver Resources Subcontractor Agreements & Selection Resources Discounts on state-of-the-art safety cameras & Certificate Compliance Monthly Virtual Safety Education

Enrollment Details

The first enrollment period begins immediately and runs through February 2, 2024.

* OLA Member benefits are only available to current OLA members whose dues are up to date at the time of registering for such benefits.

FUTURE CLIENTS: EASY 3-STEP PROCESS. 1. Scan the QR code (left), answer (6) questions and reserve a 10-minute appointment with the Botson Team to discuss your business, its current insurance program, and what the OLA’s VIP program has to offer.

CURRENT BOTSON CLIENTS: EASY 2-STEP PROCESS. 1. You will receive an email before February 2, 2024, detailing what extra benefits you will receive from this program and how we can best serve you.

Work with the Botson Team to obtain the necessary documents to create a Proposal of Protection, designed specifically for you to compare the OLA’s VIP program to your current program. (Allow 2 - 60 days, based on the size of your current program.)

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For any immediate questions, or to set up a phone or in-person appointment, contact Greg Botson on his cell phone at 440537-2292.

The Growing Concern | December 2023 | 28

OLA MEETINGS SERIES OLA EVENING MEETING SERIES

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DATE & LOCATION FEBRUARY 21, 2024 ST. MICHAEL’S WOODSIDE 5025 EAST MILL ROAD BROADVIEW HEIGHTS, OHIO 44147 AGENDA REGISTRATION / NETWORKING FOOD / CASH BAR 6:00 PM TO 7:00 PM PROGRAM 7:00 PM TO 9:00 PM COST TO ATTEND MEMBERS: NO CHARGE NON MEMBERS: $50 REGISTER TO ATTEND BY FEBRUARY 14, 2024