The Growing Concern - June 2013 by Sandy Munley

Growing Concern

The

June 2013

A p u b l i c a t i o n o f t h e O h i o La n d s c a p e A s s o c i a t i o n

Stormwater Management Training July 9, 2013 PAGE 15

Plant ID Clinic July 17, 2013 PAGE 7

OLA Scholarship Golf Classic August 1, 2013 PAGEs 12-13

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President’s column

How To Hire The Best Employees Whether you are an owner, supervisor or manager, there comes a time when you are involved in hiring people to aid in running and growing a company. This process can prove to be almost as stressful for the company as it is the applicant. I have been on both sides of the table – trying to convince someone I am the right person for the position or trying to figure out why an applicant thinks they are the right person. Both can be equally difficult. Although the hiring process is not exact, there are some procedures that can help you to move in the right direction. Here are a few that can help your hiring process.

Continuously Be On The Search Most successful companies are always looking for talented people to fill their ranks. They know where they want to position themselves now and in the future and constantly assess their needs. This

JAmes Arch, ASLA Vizmeg Landscape, Inc.

strategy also allows for an easier transition when an employee leaves.

Make A Shopping List This starts with detailed job descriptions that not only include the tasks and details of a position, but a list of personality traits needed to fit into your company’s culture. A tip here would also be to hire someone who brings more to the table than you are currently looking for. This becomes a stepping stone to help you grow.

Standardize The Hiring Process

…the more important the position, the more time should be taken to ensure the best for both parties involved.

To start, you should have a system including standardized question formats, background checks and structured interviews. Don’t rely on a single interview to make a decision. Multiple sessions bring out a better understanding of the candidate. Also, the more important the position, the more time should be taken to ensure the best for both parties involved. continued on page 6 The Growing Concern x June 2013

Ta b l e o f c o n t e n t s J u n e 2 0 1 3 w w w. o h i o l a n d s c a p e r s . o r g

Ohio’s Professional Green I n d u s t r y A s s o c i at i o n Ohio Landscape Association 9238 Broadview Road Broadview Heights, Ohio 44147 Phone: 440-717-0002 or 1-800-335-6521 Fax: 440-717-0004 Web: www.ohiolandscapers.org or www.myohiolandscape.com Editor Lindsay Scott, Ohio Landscape Association

Features

President’s Column

How To Hire The Best Employees

Perennial Focus

Polygonatum odoratum Variegated Solomon’s Seal

Plant Of The Month

Cedrus Cedar

Fiscal Fitness

Commodities As A Hedge

For Safety Sake

Workplace Emergencies

30 How to Get Through the

Entrepreneur’s Middle Mile

Directions New Business Opportunity: Stormwater Management Training

Inside Every Issue

5 33 38

Welcome New Members Advertising Index ClassifiedS

Regular Writers James Arch, ASLA, Vizmeg Landscape, Inc. Michael J. Donnellan, King Financial, Inc. Jim Funai, COLP, Cuyahoga Community College Shelley Funai, Stan Hywet Hall and Gardens Sandy Munley, Ohio Landscape Association Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb Advertising Information Submission deadline: 10th of month prior to publication month. For advertising and classified rates, please call 1-800-335-6521 Disclaimer The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attest to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association. Officers President James Arch, ASLA President-Elect Joe Twardzik, CID Treasurer Chad Mikin

Directors Patrick Beam, RLA Jason Cromley Josh Hayden Chris Meltzer, MLA Steve Moore Cathy Serafin, ASLA, RLA Bryan Taynor

OLA Staff Executive Director Sandy Munley Membership Coordinator Jean Koch Events and Communications Manager Lindsay Scott

Ca l e n d a r o f E V e n t s U p c o m i n g OL A m e e t i n g s , e d u c a t i o n s e m i n a r s a n d o t h e r g r e e n i n d u s t r y e v e n t s

July

Stormwater Management Training JULY 9, 2013 This free clinic will teach attendees about local regulations related to stormwater control measures for residential properties. Held at Cuyahoga Community College Eastern Campus in Highland Hills. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org

Plant ID Clinic JULY 17, 2013 This clinic will cover the basics of Plant ID for plants typically used in zone 6 in Ohio. Many of the plants are on the plant list for the Landscape Industry Certified Technicianâ&#x20AC;&#x2122;s Test. Held at Davis Tree Farm in Valley City. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

PLANET Legislative Conference JULY 21-23, 2013 Influence lawmakers and make a difference in your industry. Held in Washington D.C. For more information or to register, contact PLANET at 1-800-395-2522 or visit LandCareNetwork.org.

PLANET Renewal and Remembrance Day JULY 22, 2013 Beautification project held at Arlington National Cemetery where green industry companies from across the country spend the day mulching, pruning, planting, and aerating. For more information, contact PLANET at 1-800-395-2522 or visit LandCareNetwork.org.

Landscape Industry Certified Technician Test August 8, 2013 The hands-on portion of the Landscape Industry Certified Technician Test will be offered on the campus of the OSU/ATI in Wooster. For more information, visit OhioLandscapers.org or call The Ohio State ATI at 330-287-7511.

NGLCO Field Day AUGUST 13, 2013 Presented by the Nursery Growers of Lake County Ohio. Held at the Holden Arboretum. For more information, contact NGLCO at 440-241-7969 or visit NGLCO.com.

Snow and Ice Management Clinic AUGUST 23, 2013 Go where the pros go! Held at St. Michaelâ&#x20AC;&#x2122;s Woodside in Broadview Heights. For more information on registration or sponsorship, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

Successful Plant Combinations AUGUST 27, 2013 Attendees will learn how to make a difference in landscape design by working with texture, color, form and the design process. Instructed by Kathy Stokes-Shafer, APLD. Held at Klyn Nurseries in Perry. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

August

September

A great day that includes 18 holes of golf, cart, driving range, breakfast, lunch, dinner, beverages, game day contests and lots and lots of fun. Held at Mallard Creek golf Course in Columbia Station. For more information on registration or sponsorship, please contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

One-day, classroom setting pond clinic that will teach how to plan, build, and maintain ponds and water features. Instructed by Bill Hoffman of Pond Supplies of Ohio. Held at Chenoweth Golf Course in Akron. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

OLA Scholarship Golf Classic AUGUST 1, 2013

Pond Clinic SEPTEMBER 11, 2013

WELCOME NEW MEMBERS !

The Ohio Landscape Association is delighted to welcome the following new members to the association: ASSOCIATE MEMBERS:

AFFILIATE MEMBER:

STUDENT MEMBER:

Boulders Direct

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Greg Malone, LEED GA

3025 Denne Dr NW Canton, OH 44709 (330) 493-7547 Doug Baum

1314 Washington Blvd Mayfield Heights, OH 44124 (440) 565-7477 Nick DiCillo

Cuyahoga Community College 4250 Richmond Rd Highland Heights, OH 44122 (216) 987-2235

Clark State Community College Matthew Whitley

The Growing Concern x June 2013

President’s column

One Stop Shop

continued from pg 3 Document, Document, Document Write it down in a personnel file – from resumes, acceptance letters, assessments, disciplinary actions, letters of commendation to the exit interview. And, please remember, the confidentiality of the employee information in the employee personnel file is of paramount importance. You may want to consult legal counsel or an HR professional on proper procedures in this matter.

Who’s Your Buddy Assign a “buddy” or mentor to a new hire to make the transition and integration into your company easier. People look for acceptance when they are the “new guy”. A little help in the beginning can get a new employee contributing to the company in a shorter timespan.

What Should I Do Today? It seems simple, but we tend to throw the new guy into the mix and see what happens. Let new hires (and even veterans) know what is expected of them. This can be in the form of a written document with an outline of a training program. So what can you do if that perfect hire turns out to be not so perfect? Path & Spread

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Provide Feedback Unless a situation dictates the immediate dismissal and removal from the job, it is best to talk to the employee and provide feedback. This should be an open two-way discussion. Keep in mind that the goal of the feedback is to help the employee succeed and improve. You should then clearly see if the feedback is taken to heart or not.

Conduct Exit Interviews The opportunity to talk honestly with an employee who is walking out the door is a chance to see your company from a different perspective. Be honest, sincere and listen. This may offer insights on how your employees view the company and ways to improve your employee retention. There are volumes of this information available on the internet and at your local library about this subject. You can even explore hiring a part time HR person to guide you. OLA members can also contact SACS Consulting – an OLA member benefit/service company – who provides human resource services, investigative services, and corporate training programs. OLA members receive 25% off certain services that they offer. Best of luck in your search for the best the landscape industry has to offer.

6 x Official Publication of The Ohio Landscape Association

OLA EDUCATION SERIES

July 18, 2013

Presented by

8:30 am to 3:00 pm Instructed by Wendy Moore ~ Davis Tree Farm Bridget Comes ~ Medina County Career Center Russ Luyster, OCNT ~ Impact Grounds Maintenance Held at Davis Tree Farm & Nursery

Sponsored & Hosted by

Valley City, OH

This Plant ID Clinic is a hands-on training opportunity for you and your crews that will cover the basics of Plant ID for plants typically used in Zone 6 in Ohio. Many of the plants that will be covered are on the plant list for the Landscape Industry Certified Technician’s Test, including: perennials, groundcovers, ornamental grasses, as well as trees and shrubs - both evergreen and deciduous. Qualifies for 5 CEUs for Landscape Industry Certified

Those who should attend are plant installation staff, maintenance staff, garden center staff, foreman, and anyone studying to take the Landscape Industry Certified Technician’s Test. GENERAL INFORMATION: This seminar is hands-on training with live plant material. Attendees will need to bring their own notepad and pen, and will need to dress appropriately for outdoor practical training. Continental breakfast and lunch are included. Register early as class size is limited and will sell out quickly. Register online by going to www.ohiolandscapers.org and clicking on the EDUCATION button.

Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations less than 7 days prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full.

Register On Time, Payment Received Before 7/8/13 Register Late, Payment Received After 7/8/13 Firm Address City Phone (______)

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$69 $99

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$99 $129

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PLANT ID CLINIC Make checks payable and send to: Ohio Landscape Association, 9238 Broadview Rd, Broadview Hts., OH 44147 Register online, by mail, phone or fax • Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org

Perennial Focus

Bobbie Schwartz, FAPLD Bobbie’s Green Thumb

Polygonatum odoratum Variegated Solomon’s Seal May and June are months beloved by gardeners and landscapers. The natural world has turned many shades of green, among which are interspersed an infinite variety of colorful and blooming bulbs and perennials. In the woodland, small, creamy white bells dangle from the leaf nodes of arching, unbranched stems that seem to reach to the sky. These bells are an indication that Polygonatum is in bloom. All Solomon’s Seals grow taller and increase faster if moisture is constant and all require at least partial shade and will tolerate heavy shade. The Perennial Plant Association has named Polygonatum odoratum ‘Variegatum’ (Variegated Solomon’s Seal) as the 2013 Plant of the Year. A native of Europe, Asia, and North America, this all-season perennial provides interest for the entire growing season with flowers, variegated foliage and small blue-black fruits that are charming but not spectacular. In addition, the foliage turns golden yellow in the fall. continued on page 10

8 x Official Publication of The Ohio Landscape Association

This shade loving perennial has few insect or disease problems and, happily, is ignored by deer.

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The Growing Concern x June 2013

Perennial Focus continued from pg 8 The derivation of common names is often obvious but I had to research this one. Evidently, there are circular sunken scars that remain on the rootstock after the leaf stalks die and fall off. The scar could be interpreted to resemble a seal that would have been pressed into wax to enclose a letter or document. King Solomon would certainly have availed himself of a seal in order to keep secret the contents of documents not meant for every eye.

I have been growing this perennial for several years in my garden. Maintenance is minimal; if the stems haven’t fallen to the ground during the winter, I merely cut them back to the base in early spring. Use Polygonatum odoratum ‘Variegatum’ in the middle or back of a shade border with a white flowering hydrangea such as ‘Annabelle’ or “Incrediball’ nearby so that you can take advantage of the principle of color echo.

Hardy in zones 3 to 8, Polygonatum odoratum ‘Variegatum’ grows twenty-four to thirty-six inches tall. It is rhizomatous and forms colonies within a few years if ample moisture is supplied. Division will not be necessary for many years, but I would plant at least three, spacing them a foot apart, since spread is slow. Although the flowers are fleeting, the foliage lights up shady areas from mid-Spring until frost.

Graham Rice, editor-in-chief of the AHS Encylopedia of Perennials, includes Polygonatum odoratum ‘Variegatum’ in his new book Powerhouse Plants. This shade perennial will brighten your garden and provide more than one season of interest.

Another common name for this perennial is Fragrant Solomon’s Seal but I have to say that I have never noticed its fragrance. This shade loving perennial has few insect or disease problems and, happily, is ignored by deer. It will tolerate morning sun if the soil remains moist.

are perennial gardens and four-season landscapes. In addition to being an Ohio

10 x Official Publication of The Ohio Landscape Association

Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, free-lance writer, and lecturer whose specialties Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie is a Past President of the Association of Professional Landscape Designers (APLD). Bobbie currently serves as chair of the ONLA Plant Selection Committee. Bobbie can be reached at (216) 752-9449.

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OLA Scholarship Golf Classic Lunch Sponsor

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Closest To The Pin Contest Sponsor

Long Drive Contest Sponsor

Cornhole Sponsor

Trophies Sponsor

Driving Range Sponsor

Continental Breakfast Sponsor

Long Putt Contest Sponsor

Hole-In-One Sponsor

Beverage Cart Sponsors

Sponsorship Opportunities We're not asking .... We're begging!! We are excited to be holding our 13th annual golf outing at Mallard Creek Golf Club on August 1, 2013. But we need your help to make it a success! This event helps to generate funding for our scholarship program, targeting qualified students interested in a vocation within the green industry.



Major/Contest Sponsorships Dinner (Top Level Sponsor) .............................................. $2,500

Tee Sponsorships

Tee Sponsorship

................................................ $100

(Your company name will appear on a sign at your designated tee.)

Major Sponsorship Features:  Ability to display equipment/product at the event (TOP LEVEL SPONSORS ONLY)  Recognition during winners presentation at event.  Banner and signage recognition at event.  Recognition in the Growing Concern.  Company logo with website link will appear on the Golf Page of OhioLandscapers.org.  Recognition and website link on all email event reminders.

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Let us shop for you!

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PROCEEDS BENEFIT OLA SCHOLARSHIPS! 13th Annual

OLA Scholarship Golf Classic August 1, 2013 Mallard Creek Golf Club Columbia Station, OH 4-person Scramble Shot gun start 9am

Each Golf Registration Includes: 18 Holes of Golf Golf Cart Driving Range Game Day Contests

Beverages Continental Breakfast Lunch Dinner

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Before July 8th - $95 After July 8th - $105

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Plant Of the Month

Jim Funai, COLP Cuyahoga Community College

Shelley Funai Stan Hywet Hall and Gardens

Cedrus

Cedar

One thing Shelley and I love to do in the fall is find little garden centers around the area and see what plant treasures they may have on sale for the fall planting blitz. We’ve found this is a key way to feed our addiction to plants without breaking the budget and sacrificing a week of food just to obtain our next member of the collection (it’s quite dangerous to have two plant nerds under one roof.) This past fall, while strolling through a garden center in Wadsworth, we found some great additions to our mini arboretum including a member of this month’s focus, Cedrus, or the “true” cedars. We’ll talk more about our find in a moment, but first, let’s discuss this idea of a tree called “cedar”. Cedar as a common name is one of the best examples for the need to learn our botanical names of plants. A “true cedar” is of the genus Cedrus, from the Greek root of Kedros, plants belonging to the Pinaceae (Pine) Family. Furthering the odd history of the name, there are no Cedrus native to Greece, just

junipers, which is likely what was first given the name. Perhaps due to the similarity of the aromatic wood, kedros was passed from junipers (Juniperus) to what we now call cedar (Cedrus). Most other plants given the cedar common name are of the Cypress Family (cupressaceae) including the genera, Calocedrus (incense cedear), Chamaecyparis (Whitecedar), Thuja (redcedar), Cryptomeria (Japanese cedar), and Juniperus (eastern redcedar), with some additional confusion through different species in each getting a mix of color (white, red, yellow) and direction (western, eastern, etc.) added in. continued on page 16

14 x Official Publication of The Ohio Landscape Association

OLA EDUCATION SERIES

Presented in Partnership by

July 9, 2013 Held at Cuyahoga Community College - Eastern Campus Highland Hills, OH

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Attendees will learn about the local regulations related to stormwater control measures (SCMs), including those associated with downspout disconnections, rain barrels and downspout diverters, mowing regulations, riparian setbacks, grading permits, and tree codes. You will receive SCM factsheets, operational guidance documents, and maintenance checklists to assist you in the selection and implementation of the SCMs at your client’s sites. By attending these sessions, landscape contractors will gain expertise in design and maintenance of stormwater management practices and can expect business growth and job creation.

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This event is FREE and will include a tour of stormwater management practices at different locations. Register Early - Space is limited for the bus tour portion of this training. Lunch is on your own and is not provided.

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Watch for announcements of part two of this training on commercial applications that will be held October 1, 2013.

Deadline to Register: June 21, 2013 Firm

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STORMWATER MANAGEMENT TRAINING Send to: Ohio Landscape Association, 9238 Broadview Rd, Broadview Hts., OH 44147 Register online, by phone, or fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org

Plant Of the Month continued from pg 14 So, with our heads spinning from a whole mess of evergreen plants with cedar in the name, lets head back to the genus, Cedrus. In the genus we will find three cousins, Atlas Cedar (Cedrus atlantica), Deodar Cedar (Cedrus deodora), and Cedar of Lebanon (Cedrus libani). All being of the pine family, we find traits common to pines, mainly that of needle drop. Members of Pinaceae will drop some needles each fall, sometimes panicking clients who think it is in decline. Rest assured, this is part of the process of preparing for winter for these plants.

Cedar of Lebanon is perhaps one of the more popular cedars and, when you come across a mature specimen such as the large collection you would find at Longwood Gardens, you will be at a loss for words. Cedar of Lebanon can reach over 100 feet tall and wide and is just awe inspiring. In our gardens, it won’t get that carried away, at least not in our lifetimes. Many nurseries seem to prefer the natural variety, stenocoma, which demonstrates the best cold hardiness of the species. This is an upright, green foliage form reaching into some 50 feet by about 20 feet or so wide. Full sun siting is best for this species, but maintain very well drained soil.

Blue Atlas Cedar is a great option for adding that blue color of a Blue Spruce but giving a slightly different texture and that touch of unique we are always seeking in our designs.

It is most likely that you will come across the Atlas Cedar as the cultivars ‘Glauca’ – (Blue Atlas Cedar) which is a 25 foot tall by slightly over 10 feet wide specimen with great silvery blue needles – or ‘Glauca Pendula’ – which is a weeping variety that is trained by nurseries to have many forms including “serpentine” where they bend it into many “S” curves making quite a striking specimen for the garden. Blue Atlas Cedar is a great option for adding that blue color of a Blue Spruce but giving a slightly different texture and that touch of unique we are always seeking in our designs. Deodar Cedar may be the most rare find in the nursery as Dr. Dirr has, for many editions now, stated it has a 20 year life span in the garden. We have seen much older specimens in our journeys and suspect that further south, where summers get much hotter much longer, this tree isn’t such a fan. Another name for this plant is the Himalayan Cedar, noting that it is native to the Himalayan Mountains from Afghanistan over to Western Nepal. The majority of cultivars available are selected from colder regions of the native range and have allowed this plant to move further north into our zone 6 gardens. We recommend a site that is very well drained (grows on the side of a mountain) and protected from harsh winter winds. Deodar is an English word confused from Sanskrit – deva (god) and daru (tree) as they call it, devadaru “wood of the gods”.

So, when considering the next specimen or focal point of a garden, give a second thought to the addition of one of the true cedars. We always are strong advocates for “consider the native habitat” and don’t force a plant where it doesn’t want to be. Site your cedars in soil that drains well, doesn’t need a high level of organic matter, and may do best in a sandier or gravelly soil as would be found on the slopes of the Himalayan Mountains. They grow somewhat protected from harsh winds on southwest facing slopes, so pay attention to shelter from harsh winter winds. For those of you operating the independent garden centers, please keep a handful of the unique and interesting in your offering. There are still many gardeners out there looking for something beyond the spirea and barberry rainbow!

Jim Funai, COLP, is full time faculty at Cuyahoga Community College, a PLANET accredited, associate of applied science in horticulture degree program, offering many paths to higher education to the green industry. Shelley Funai is a full time Senior Gardener at Stan Hywet Hall and Gardens in Akron, Ohio that offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. Both are graduates of The Ohio State University. Contact Jim and

Our treasure from Blooming Acres is a cultivar of Deodar called, ‘Karl Fuchs’, named after a German botanist. It should reach no more than 20 feet tall and about 4 feet wide and exemplifies the graceful, pendulous, but not quite weeping, habit of the species. Such an exciting find to add to the collection!

16 x Official Publication of The Ohio Landscape Association

Shelley via email at hortsquad@gmail.com

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The Growing Concern x June 2013

x 17

Mark your

calendar! 46th Annual Summer Field Day Tuesday, August 13, 2013 Join us for a day of Natural Connections – nurseries, landscape design, cultivated gardens, conservancy – surrounded by the beauty of nature at The Holden Arboretum, featuring the arboretum’s new Rhododendron Discovery Garden and Tree Allée. The new 4.5-acre garden was designed to showcase rhododendrons, the role Northeast Ohio has played in developing new hybrids and how home gardeners can care for these plants in their own landscapes.

New. Every Day. For more information on exhibiting or attending, contact Annette Howard, NGLCO Executive Director Phone: 440.241.7969 Fax: 440.259.2378 info@nglco.com • www.nglco.com

Presented by Nursery Growers of Lake County Ohio, Inc. Hosted by The Holden Arboretum In affiliation with OSU Extension, USDA and Ohio Nursery and Landscape Association

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The Growing Concern x June 2013

x 19

Fiscal Fitness

Michael J. Donnellan King Financial, Inc.

Commodities As A Hedge With the stock market holding up near record highs, a lot of pundits are wringing their hands about an inevitable pullback in stocks and how big it will be. So, if you’re tempted to buy stocks but are worried about getting burned by buying at the top, commodities may be the way to go. They’ve already had their pullback. While the sharp decline in gold has grabbed most of the headlines, a number of traded commodities, including coffee, sugar, wheat, copper and platinum, have also been hit hard this year. Why the pullback in commodities? Here are a couple possible reasons… Commodities are weak on concerns that the global economy is slowing – fears that are probably overblown. As European countries fight their way out of recessions or economic downturns, the possibility of economic growth could return. continued on page 22

20 x Official Publication of The Ohio Landscape Association

…if you’re tempted to buy stocks but are worried about getting burned by buying at the top, commodities may be the way to go.

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800-752-1220

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The Growing Concern x June 2013

x 21

Fiscal Fitness continued from pg 20 Long term, big global population growth supports a sustained uptrend in commodity prices. By 2040, the world’s population is predicted to grow 28% to 9 billion people. Many people around the world will join the middle class, with the budget to buy better food, for example. Several commodities – including wheat, coffee, cocoa and natural gas could be strong near term as well, because supplies and inventories are low.

Investors can trade commodities by using futures contracts. An easier way is to buy and sell the Exchange Traded Funds (ETFs) that track these sectors. There are ETFs tracking agricultural commodities, precious metals, industrial metals, raw materials, energy, etc. Also, most of the commodities above actually have an ETF that attempts to track the daily price of that individual commodity.

Commodities offer a kind of portfolio insurance. When fears grow about some global calamity – think European meltdown, Mideast war, or inflation caused by the stimulus policies of central banks – precious metals spike as investors flock to them for safety. At some point, those fears will return.

Commodities can be a useful tool to diversify portfolio risk. Talk to your financial and tax advisors for information specific to your individual needs and goals.

Some commodity ideas might include: • Coffee – down over 50% from two years ago • Sugar – down over 50% from two years ago • Chocolate – down over 35% from two years ago and down 14% from this time in 2012 • Wheat – down over 20% from last summer • Gold, silver, platinum and copper – all declined about 15% to 20% over the last seven months • Coal – declined over 25% since the end of 2010 • Natural gas – increased up 30% this year, but is still down 40% from 2011 levels

22 x Official Publication of The Ohio Landscape Association

OLA EDUCATION SERIES

August 27, 2013

Presented by

9:00 am to 5:00 pm

Instructed by Kathy Stokes-Shafer, APLD Held at Klyn Nurseries

Sponsored by

Learn to plan, build, and maintain ponds and water features with this one-day, classroom setting, pond clinic! This class will cover the tools, tips, and the science behind making every pond project a success. This clinic is designed for company owners, landscape salespersons and designers, and field technicians. Topics covered will include:

Qualifies for 8 CEUs for Landscape Industry Certified

• • • • •

Creating the correct ecosystem Selecting the site/location Types and sizing of filtration Correct size of pumps and hoses Green water and algae solutions

• • • •

Plants and fish care Water additives Pondless water features New techniques, products and more

Special Price! ~ Register one person from your company and each additional person from the company is only an additional $69! Attendees are invited to stay for a reception immediately following the clinic to meet manufacturers and see products. Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations 7 days or less prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full.

OLA Members OLA Members

Firm

$99 $129

NON Members NON Members

$129 $159

Contact

Address City

State

Phone (______)

Fax (______)

Zip

NAME OF ATTENDEE

FEE $

 Check No. ___________ Enclosed

Each additional person from your company is only $69

TOTAL DUE

Charge to my  MasterCard

 Visa

Acct. No.

Exp. Date

Name on Card

Signature

Billing Address + Zipcode for Card

Last Three Digits on Signature Line

POND CLINIC

Make checks payable and send to: Ohio Landscape Association, 9238 Broadview Rd, Broadview Hts., OH 44147 Register online, by mail, by phone or by fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org

F o r Sa f e t y Sa k e continued from pg 26 • • • • •

equirements of the OSHA bloodborne pathogens standard R Shutdown procedure Chemical spill control procedures Search and emergency rescue procedures Hazardous materials emergency response

Response Activities Effective emergency communication is vital. An alternate area for a communications center other than management offices should be established in the plans and the emergency response coordinator should operate from this center. Management should provide emergency alarms and ensure that employees know how to report emergencies. An updated list of key personnel and off-duty telephone numbers should be maintained. Accounting for personnel following evacuation is critical. A person in the control center should notify police or emergency response team members of persons believed missing. Effective security procedures can prevent unauthorized access and protect vital records and equipment. Duplicate records of essential accounting files, legal documents. and lists of employee relatives – to be notified in case of emergency – can be kept at off-site locations.

Training Every employee needs to know details of the emergency action plan, including evacuation plans, alarm systems, reporting procedures for personnel, shutdown procedures, and types of potential emergencies. Any special hazards, such as flammable materials, toxic chemicals, radioactive sources or water-reactive substances, should be discussed with employees. Drills should be held at random intervals, at least annually, and should include outside police and fire authorities. Training must be conducted at least annually and when employees are hired or when their job changes. Additional training is needed when new equipment, materials or processes are introduced, when

28 x Official Publication of The Ohio Landscape Association

… firms with more than 10 employees must have a written emergency action plan; smaller companies may communicate their plans orally. the layout or design of the facility changes, when procedures have been updated or revised, or when exercises show that employee performance is inadequate.

Personal Protection Employees exposed to or near accidental chemical splashes, falling objects, flying particles, unknown atmospheres with inadequate oxygen or toxic gases, fires, live electrical wiring, or similar emergencies need appropriate personal protective equipment.

Medical Assistance First aid must be available within 3 to 4 minutes of an emergency. Worksites more than 3 to 4 minutes from an infirmary, clinic, or hospital should have at least one person on-site trained in first aid (available all shifts), have medical personnel readily available for advice and consultation, and develop written emergency medical procedures. It is essential that first aid supplies are available to the trained first aid providers, that emergency phone numbers are placed in conspicuous places near or on telephones, and prearranged ambulance services for any emergency are available. It may help to coordinate an emergency action plan with the outsider responders such as the fire department, hospital emergency room, EMS providers and local HAZMAT teams.

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www.masonsteel.com The Growing Concern x June 2013

x 29

The bad stuff often doesn’t keep you from succeeding; the good stuff does, because it allows you to settle.

How to Get Through the Entrepreneur’s Middle Mile In between the initial rush of your launch and the ultimate culmination of your success lies a long, tough road. Stay the course with these tips. Starting a business is exciting. Selling a successful company, or going public, or handing it off to your kids – that’s exciting, too.

only on today…you also must keep your eye on where you ultimately want to go.”

But what about all the stuff in between?

Here are Steenerson’s tips for mastering the middle mile:

The real work gets done in what Daniel Steenerson, the founder of Disability Insurance Services, the largest wholesale distributor of disability insurance products in the U.S., calls “the middle mile.”

Constantly Visualize The Finish Line

That’s where you burn the most energy: overcoming minor and major setbacks, dealing with long-term fatigue, working through cash flow shortages, and simply trying to keep from burning yourself out.

When you get to the point where you’re good, good becomes the enemy of great. The bad stuff often doesn’t keep you from succeeding; the good stuff does, because it allows you to settle.

“During the middle mile there’s a huge temptation to quit,” Steenerson says. “That’s why such a huge percentage of businesses fail in the first five years. Poor management and lack of capital are the two main reasons, but from my standpoint the real culprit is losing sight of the finish line. While you can’t get myopic and focus

Many business owners reach a certain level of success…and then they settle.

Look at your goals every day. Measure your progress. Adjust your pace. Remind yourself why you started this journey, and allow the destination to inspire you. Work with relentless urgency, and work hard every single day. A consistent, hard-driving work ethic will set you apart. continued on page 32

30 x Official Publication of The Ohio Landscape Association

Building Luxury Outdoor Spaces Has Never Been Easier or More Affordable!

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continued from pg 30 Keep Putting One Foot In Front Of The Other Stay disciplined. Focus on taking small steps. The time and energy you invest will pay off. Every day know what you’ll accomplish, how you’ll accomplish it, and keep putting that foot forward. Then measure the success of your activities. We achieve what we measure – so keep measuring and keep moving.

Reaching a certain skill level and a certain level of affluence makes most people comfortable, and that’s where they stay unless they expand their area of comfort into areas of discomfort. Sure, you’ll fumble for a while and you’ll struggle because you really have to stretch in order to do new things. Most people eventually feel they’ve paid their dues, but in order to gain something new, you have to give something up – usually that “something” is comfort.

Stay Nourished

Believe The Surge Will Come

Don’t let your creative juices run dry. Remember, what got you here won’t get you there – and in this case, “there” is past the middle mile.

Very rarely does progress come at an even pace. You may work incredibly hard for three years and suddenly there’s a big surge… and then growth levels off.

We change in two different ways: the people we meet and with whom we associate, and the books that we read.

Then work incredibly hard, because the next surge will come. Stay motivated during the flat periods by planning and preparing for that surge.

Put Your Trust In Execution Good ideas come to many people at the same time; the people who execute are the people who succeed. Execution is a function of discipline. Without relentless execution you will never achieve greater results.

Simplify, Simplify, Simplify

Read. Try to be an expert in a particular subject or expand into areas you know little about. Or both. Entrepreneurs should always have a book on their nightstands. And, talk to people. Meet people inside and outside your industry. Get informed. Get motivated. Learn from others. Everyone you meet knows something you don’t know that you should know. No matter what, don’t stop learning. It’s all about your journey, not your age. And your journey is never finished.

Hold Yourself Accountable

Whenever you can simplify a task, a process, the way you achieve a goal, etc., you can accomplish more in less time because you aren’t bogged down in complexity.

The best way to hold yourself accountable is to develop the right relationships: healthy relationships, both outside of your business and especially in your business with your management team and staff.

The same applies to training your staff: It’s quicker and easier to share what you know and do when you simplify.

See yourself as a servant – because you are – and be truly accountable to those you serve.

Embrace Discomfort

Jeff Haden learned much of what he knows about business and technology as he worked his way up in the manufacturing industry. Everything else he picks up from ghostwriting books for some of the smartest leaders he knows in business. @jeff_haden

If you’re willing to put yourself in a position of discomfort, you can learn anything.

32 x Official Publication of The Ohio Landscape Association

Advertising Index

25 ABC Equipment Rental & Sales

17 Chagrin Valley Nurseries

19 Davis Tree Farm & Nursery

35 Huggett Sod Farm

6, 21 Irrigation Supply 21 JCB of Ohio.

33 Klyn Nurseries

11 Lakeside Sand & Gravel

19 M&M Certified Welding

29 MRLM Landscape Materials

29 Mason Structural Steel

17 Medina Sod Farms

15 NGLCO

grasses perennials

9 Oâ&#x20AC;&#x2122;Reilly Equipment

37 Ohio Mulch

35 RCPW/Soharâ&#x20AC;&#x2122;s

38 Shearer Equipment

19 Three Z Supply

Over 1800 Different Species And Cultivars To Meet Your Needs! bamboo

klynnurseries.com

ferns vines roses dwarf conifers bog & marginals shade & ornamental trees

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(contact us to receive your username and password.)

klyn nurseries, inc.

1-800-860-8104 klynnurseries.com

2 Unilock 31 Valley City Supply 17, 35 VanCuren Tree Service 9 Willoway WDC The Growing Concern x June 2013

x 33

go where the pros go

AUGUST 23, 2013 CLEVELAND, OH

1-800-335-6521 • OhioLandscapers.org

SOHARS.com for Equipment & Repair

RCPW.com for Parts & Parts Lookup

save on your commercial equipment, parts & accessories needs!

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www.huggettsod.com The Growing Concern x June 2013

x 35

Directions

New Business Opportunity: Stormwater Management Training Join us for training on new or expanded business opportunities for installation and maintenance of stormwater practices. The training will include details on design, construction, and maintenance of common stormwater control measures and a tour of selected practices. This event is FREE and will be held on July 9, 2013 at the Tri-C Eastern Campus from 8:30 to 4:00. Registration is available on the OLA website (OhioLandscapers.org), by mail, or fax. Sign up early as space is limited for the tour portion of this training. Stormwater runoff from developed areas leads to increased flooding, streambank erosion, water pollution, and costly improvements to stormwater treatment structures such as pipes and ponds. Many residential landowners suffer from drainage problems associated with increased stormwater and have become interested in ways to reduce stormwater runoff from their property by using stormwater management practices. These include filtration through the use of soil and vegetation, evapotranspiration, and recycling of stormwater runoff. These practices can also enhance the beauty of yards and neighborhoods, and any of them have a significant landscaping component. In 2013, the Northeast Ohio Regional Sewer District (NEORSD) began to assess a stormwater fee to residents located in the Districtâ&#x20AC;&#x2122;s service area based on the amount of impervious surface area on their property. Impervious surface areas include driveways, rooftops, parking lots and other hard surfaces that do not allow water to absorb into the ground. To allow customers to reduce their stormwater fee, the NEORSD has established a stormwater fee credit program that allows residents to implement stormwater control measures (SCMs) to

36 x Official Publication of The Ohio Landscape Association

Sandy Munley Executive Director Ohio Landscape Association

The increased use of stormwater control measures has created a demand for landscape professionals with the knowledge and specific skills needed for the successful selection, design, installation, and maintenance of these practices. reduce the amount of stormwater runoff from their property. Eligible SCMs include rain gardens, stormwater storage (rain barrels and cisterns), pervious pavement, and vegetated filter strips. Residents may also receive a fee credit if they have an existing stormwater basin on their property. Many local communities regulated under the Ohio EPAâ&#x20AC;&#x2122;s stormwater program also require maintenance and inspection of installed stormwater SCMs. The increased use of stormwater control measures has created a demand for landscape professionals with the knowledge and specific skills needed for the successful selection, design, continued on page 38

STONE DIVISION

CL A SSIFIED s

Directions

For an up-to-date listing of all classified/help wanted ads, please visit ohiolandscapers.org LANDSCAPE OPPORTUNITIES

REGIONAL BUSINESS SALES REPRESENTATIVE

Moscarino Outdoor Creations is actively seeking for the most talented professionals in our industry for our rapidly growing maintenance and construction divisions.

Garick, LLC, a leading organics producer and marketer of lawn, garden, landscape, and construction materials is looking for an experienced Regional Business Sales Representative. Identify leads and work your pipeline from prospect to establishing long-term relationships with customers within your assigned territory. Customers will be market specific but may include one or several of these market segments: independent garden centers, professional turf and landscape, retailers, golf courses, nurseries, and growers. For more information and to apply online, please visit Garick.com, or submit your resume to cheryl.beal@ garick.com. Please indicate BDR-Assoc in the subject line.

• Enhancement Foreman • Lawn Maintenance Foreman • Hardscape Foreman • Account Manager Compensation packages will be tailored for an experienced individual. Valid driver’s license EOE/Drug and Smoke Free Workplace Please fax or email resume to: Fax: 440-235-3744 Email: info@moscarino.net

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www.ShearerEquipment.com 38 x Official Publication of The Ohio Landscape Association

continued from pg 36 installation, and maintenance of these practices. Attendees of this residentially-focused training session will be given introductions to the NEORSD Stormwater Fee Credit Program and the Ohio EPA’s stormwater management program. Training will include a discussion of the basic design, installation, maintenance, and selection of plants for different types of residential stormwater management SCMs, including bioretention cells, rain gardens, rain barrels, downspout disconnections to vegetated filter strips, pervious pavement, existing stormwater basins, and the management of riparian corridors. Attendees will learn about the local regulations related to stormwater SCMS, including those associated with downspout disconnections, rain barrels and downspout diverters, mowing regulations, riparian setbacks, grading permits, and tree codes. They will receive stormwater SCM factsheets, operational guidance documents, and maintenance checklists to assist them in the selection and implementation of the SCMs at their clients’ sites. By attending these sessions, landscape contractors will gain expertise in design and maintenance of stormwater management practices and can expect business growth and job creation. This training will be beneficial to landscape professionals who will need to meet the demand of emerging stormwater management markets such as the NEORSD Stormwater Fee Credit Program. Attendees will learn how to properly assist their clients in the design, installation, and maintenance of stormwater SCMs on their properties. This training is free and is the first of a two-part training series for landscape professionals on stormwater management practices. Attendees of this session are encouraged to participate in the second part of the series that will focus on the stormwater management for larger commercial sites on October 1, 2013 at the Cleveland Metroparks West Creek Watershed Stewardship Center in Parma, Ohio. This center is the first facility in the Cleveland Metroparks dedicated to scientific research and promoting sustainable action. I hope to see you there!

Ohio's most prestigious landscape enhancement awards program

deadline to enter

~ november 22, 2013

Rules, Regulations, and Entry Forms Available Now For details and tips on entering your projects, go to www.ohiolandscapers.org or call 1-800-335-6521

Winning projects will be featured in the Spring/Summer 2014

Landscape Ohio! Magazine - a supplement to Ohio Magazine and Cleveland Magazine. Entrants will be invited to join us in March 2014 for dinner and awards presentation.

9238 Broadview Road Broadview Hts., OH 44147-2517

06/13

PROCEEDS BENEFIT OLA SCHOLARSHIPS! 13th Annual

OLA Scholarship Golf Classic August 1, 2013

Mallard Creek Golf Club Columbia Station, OH 4-person Scramble Shot gun start 9am

Join over 200 of your industry peers and register today! Register online, by mail, phone or fax. For additional information, visit www.ohiolandscapers. org or call 1-800-335-6521. www.ohiolandscapers.org

18 Holes of Golf Golf Cart Driving Range Game Day Contests

•

www.myohiolandscape.com

Beverages Continental Breakfast Lunch Dinner