current•c Gabe Clapper / Melissa Cliver / Lesley Fleishman / Christina Payne / Elliott Williams
hVk^c\h
X]ZX`^c\
XgZY^i
hVk^c\h
X]ZX`^c\
XgZY^i
hVk^c\h
X]ZX`^c\
current•c
XgZY^i
positioning statement Current-c is a mobile application on a dynamic card that receives financial information in context and displays personalized visualizations for the user to manage monetary spending.
money spent budget size where you are
where you should be
money remaining
current•c setup add accounts
create budgets
review
visualize
decide
buy
adjust budgets
budgets bottom line timeline correlation location
move money don’t buy
make payments payment options pay bills
pay automatically
trend analysis
move distribute income to budgets auto move
pay a bill
make a payment
complex forecasting
$ in buckets tradeoffs
current•c help me
consume & comprehend short term goals long term goals debt reduction
apply & analyze create & critique
fixed budget investments
plan
see
gps
credit card companies
current•c
XZaa idlZg
banks
XjggZci X hZgkZgh
Research in the Market
methods Exploratory
Generative
Evaluative
Expert interviews
Journal studies
Paper prototyping
Market interviews
Co-design
Competitive Analysis
Scenario building
Look and feel evaluation
Peer frameworks
Concept validation
Value assessment
expert interviews “Understand your emotions at the moment of choice.�
“People play tricks with themselves when it comes to money...”
“I’ve gone through phases where I’ve tried to be more connected...”
visionary bdc^idg^c\
Zbdi^dcVaan Yg^kZc
eaVcc^c\
dkZg heZcY^c\
gZhdjgXZ[ja
“I can take out a zero interest credit card and invest the cash advance.”
risk taking
denier bdc^idg^c\
Zbdi^dcVaan Yg^kZc
eaVcc^c\
dkZg heZcY^c\
gZhdjgXZ[ja
“I’ll put it on my credit card and figure it out later.”
g^h` iV`^c\
compensator bdc^idg^c\
Zbdi^dcVaan Yg^kZc
eaVcc^c\
dkZg heZcY^c\
gZhdjgXZ[ja
“If I bike to work for a month, I’ll be able to afford those $300 shoes.
g^h` iV`^c\
engage with visual feedback
engage with visual feedback present meaningful personalized information
engage with visual feedback present meaningful personalized information provide small achievable steps
engage with visual feedback present meaningful personalized information provide small achievable steps transform routine to ritual
2.5 million new customers in the first year, 700,000 new checking accounts, 1 million new savings accounts.
20,000 new checking accounts so far, 60% new customers, $15 million break even cost in 2 years.
900,000 users, 5.5 million dollars in investment so far, tracks $50+ billion in assets & liabilities
Business Strategy
value and differentiation Users
Financial Partnership
Personalized, intuitive visualizations
Customer attraction & retention
Control with interactive interface
Deposit increases
Immediate feedback
Lower maintenance costs on Gen Y customers
Learning through action
Spending research for services
Knowledge before POS
business strategist
user experience/ design
Management Team
hardware
marketing
engineers
software
finance/ legal
breadth
Engineer
communicator trustworthy
forward thinking detail minded
depth
Business Strategist
depth
breadth
financial services
mobile device
on ra ti
int eg
ar e ha
rd w
ar e ftw so
so
de
cia
l
sig
n
y teg
str a
rk eti ma
fin
an
ce
ng
bring on board this year
critical actions Milestones
Tasks
Assumptions
Develop a prototype
Initial funding
Find an initial tester/ buyer
Assemble team
Interoperability of technology
Software infrastructure Beta testing
Aggregate partnership or Bank set-up
Access magnetic dynamic strip
Business Structure A & ROI current•c
5 year outlook: acquire 1 million customers (mint.com has 900,000 in 2 years) $50 one time device fee $10 content-based advertising click-through p/p
Business Structure B & ROI current•c
5 year outlook: sell to 5 banks $500,000 customization and set-up fee (PNC paid $15 million for Virtual Wallet) $2 p/p p/y licensing fee (PNC had 20,000 new accounts in 6 months)
prototype development costs (1 year) User Experience/Design
$350,000
Engineers (2)
$250,000
Business Strategist
$150,000
Legal
$25,000
Materials
$100,000
Incidentals
$25,000
Total
$900,000
current•c Gabe Clapper / Melissa Cliver / Lesley Fleishman / Christina Payne / Elliott Williams
Thank You!
current•c setup + review
visualize + decide + buy
current•c setup add accounts
your bank jhZg ^Y/ eVhhldgY/
current•c setup add accounts
create budgets
current•c setup add accounts
review create budgets
adjust budgets
payday review ritual
current•c setup add accounts
create budgets
review
visualize
adjust budgets
budgets bottom line
current•c
move
see
current•c
plan
move
see pay a bill make a payment
$ in buckets
current•c help me
consume & comprehend
plan
trend analysis
move distribute income to budgets
pay a bill
make a payment
$ in buckets tradeoffs
current•c help me
consume & comprehend short term goals
see
apply & analyze
plan
fixed budget
“I would call my budgets wine, books and hair...”
“One step at a time is always the way... to get to any goal.”
“I make things my own to understand them, everyone is different...�
denier
compensator
“I don’t want to be mothered by the information.”
visionary
NAME
NAME
NAME clothing
$86 of $200 remaining
food padding
BUCKETS
BUCKETS
shoes gifts
GOALS
GOALS
coffee
SETTINGS
SETTINGS
NAME
move cash in
gifts
coffee adjust budget
BUCKETS GOALS SETTINGS
clothing
food
padding
gifts shoes
clothing
$150 of $200
shoes
padding
BUCKETS
SETTINGS
shoes
NAME
How much?
remaining
BUCKETS gifts food
food
view expenditures padding
$
GOALS
Move From?
clothing
GOALS
coffee clothing
Move
SETTINGS
food
view expenditures padding move cash in
shoes gifts
coffee
adjust budget
“I like how the budgets look bigger if there is more money...”
coffee