REACH OUR AUDIENCE EVERYWHERE THEY GO ONLINE
TARGETED WEB MARKETING
WHAT IS TARGETED WEB MARKETING? PROGRAMMATIC
Deliver your digital ads to our proprietary audience. Reach them wherever they go online.
Targeted Web Marketing uses sophisticated software to automate the process and reach the right customer, at the right time, with the right message.
We target the person, wherever they go across the web, mobile and in app.
HOW IS IT DIFFERENT? PROGRAMMATIC Digital ads are displayed on your target audience’s digital devices wherever they are, targeting and reaching them where your competitors are not. Print Events & Sponsorships Email marketing Programmatic Display Broadcast TV Direct Mail Social Media Word of Mouth Reputation Management Billboards Out of Home Pre-roll Video Streaming TV Radio Audio SEM/PPC Programmatic Video
AVERAGE TIME SPENT DAILY WITH DIGITAL MEDIA The average person spends 17 minutes on Google each day. Reach them in the 6 hours & 55 MINUTES they are elsewhere on the internet beyond google. • Email • News • Finance • Traffic • Weather • Shopping • Fitness • Entertainment WHERE PEOPLE SPEND TIME ON THE INTERNET:
https://datareportal.com/
2021 snapshot)
Source: https://www.alexa.com/siteinfo/google.com https://www.alexa.com/siteinfo/google.com#section_traffic
(July
1. Site Retargeting 2. Geo Fencing 3. Event Retargeting 4. Keyword Retargeting TARGETED WEB MARKETING DISPLAY ADVERTISING TYPES OF PROGRAMMATIC ADVERTISING TACTICS INCLUDE:
Other Sites of Interest
A user visits our website. This user is served ads as they perform other online activities. The user clicks through the ad, returns to the advertiser’s site.
SITE RETARGETING Advertiser Site
1 . 2 . 3
our audience everywhere they
. Reach
go online.
USING AN EXISTING LIST: • Win-Back Clients • Prospects • Subscribers to your magazine PLACES OF INTEREST • Competitors • Other addresses GEO - FENCING Geo-Fencing uses GPS technology to create a virtual fence around a physical location. This could be neighborhood, competitor, place of interest, or list of addresses.
EVENT TARGETING
Target a relevant event by capturing device IDs of people attending the event, market to them at the event and/or serve them ads for up 30 days after the event.
and retargeting days are flexible
Dayparting
RETARGETING EXAMPLES • Your Google Ad Words • Your Competitors’ Ad Words • Competitors’ Names (online & retail) Device IDs and IP addresses store search behavior allowing savvy businesses to retarget consumers using very specific keywords! KEYWORD EXAMPLES • Google Adwords • Website Keywords (SEO/SEM) • Competitors • General Keywords KEYWORD / SEARCH Google users can be retargeted at a level for a fraction of the cost of Ad Words. VERY SPECIFIC KEYWORD
CHECKING THE WEATHER WHERE ARE MY ADS BEING SERVED? WHEN THEY ARE READING ABOUT THEIR FAVORITE TEAM WHEN THEY ARE PLAYING A GAME RIGHT MESSAGE RIGHT PERSON RIGHT TIME
WHAT WILL MY DIGITAL AD LOOK LIKE? BE INSPIRATIONAL with creatives! 160x600 - Desktop 728x90 – Desktop 320x50 – Mobile 300x250 – Mobile & Desktop 300x50 - Mobile Schedule Fitting Schedule Fitting RECOMMENDED 5 AD SIZES. Occupy 98% of the inventory and receives the most engagement. 70% of all internet traffic is tied to mobile!
MEASURABLE RESULTS COMPLETE TRANSPARENCY WITH YOUR CAMPAIGN! • 24/7 Dashboard • Impressions • Clicks • Click-Thru Rates (CTR) • Conversions • Device Delivery • Campaign Performance by Tactic • Measure Traffic • Creative Tracking Review • Geo-Fence Tracking by Location/Competitor • Keywords Detail
• Unlimited changes to campaign tactics (24-48 hr. turnaround) • Campaign will be frequently and proactively optimized • 24/7 real-time online detailed reporting link • Monthly strategy review of campaign performance PROGRAMMATIC PROPOSAL PROGRAMMATIC CAMPAIGN INCLUDES: • Site Retargeting • Addressable geo-fence retargeting • Keyword retargeting • Event Retargeting STRATEGY INCLUDES: • To create brand and top of mind awareness • To use programmatic to promote sales/ services and differentiate from competitors in the market. • Campaign will be measured by a successful Click-Through-Rate of .08% or higher. • To increase more walk-through traffic and track via conversion zone. PROGRAMMATIC GOAL: DOMINANT : 25,000 Impressions $2,000/month COMPTITIVE: 15,000 Impressions $1,200/month PRESENCE: 10,000 Impressions $800/month