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Laurence R Bernstein

Toronto, Canada

Laurence Bernstein founded Protean Strategies in 1998. Protean is a leader in aligning business goals to customer experiences, by way of strategic planning, branding and communication.

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Eleven Immutable Laws of Boutique Hotels

February 5, 2020

Making it rain: designing experiences customers will remember

January 13, 2017

Ten Immutable Laws of Boutique Hotels

March 17, 2016

The ttc and the chair

March 17, 2016

Brand confusion: Are loyalty programs part of the problem or part of the solution

October 29, 2015

Understanding micro macro and meta experiences

October 29, 2015

Soft branding: the answer to everything?

October 29, 2015

Will Customer Experience Design Replace Marketing

May 28, 2015

The Four Cornerstones of Branding

May 8, 2015

LGBT Segment Marketing: A Primer

January 26, 2015

Facing the Big-Brand Juggernaut: How to Compete Against the Big Guys

January 14, 2015

Is behavioral economics a game changer in hospitality marketing

October 15, 2014

2014 Survey of Canadian LGBT travelers

September 29, 2014

New Insights into Luxury Branding in the Hospitality Business

July 24, 2014

Tgc snapshot of canadian travelers 2011

April 3, 2014

The Millennials: Leading to the Damnation of Hotel Brands?

March 12, 2014

2013 Report on the Canadian LGBTQ Sector

March 12, 2014

Industry Mythology versus Customer Reality

March 12, 2014

Understanding Brand Experiences that Lead to Customer Loyalty

March 12, 2014

Paradox of Hotel Choices

March 10, 2014

The Holy Grail: Achieving Customer Loyalty in a Loyalty Free Universe

March 10, 2014

New Lessons in Customer Experience Management

March 10, 2014

Managing and Profiting from Emotional Engagement in the Hospitality Industry

March 10, 2014

Consumer Understanding of Hotel Market Segments

July 10, 2013

Hospitality Loyalty Programs: Help or Hinder

April 1, 2013

Introduction to Protean Strategies

January 17, 2013

Protean Prediction Collective Wisdom Engine

January 17, 2013

Retail Brand: Back to Basics

December 3, 2012

Protean Hospitality E-Brochure

October 29, 2012

Introduction to Protean Hospitality Partners

September 27, 2012

Protean Hospitality Brand Emotion Study Findings Detail

September 10, 2012

Protean Study of Housekeeping Trade-offs

August 21, 2012

Protean Hospitality Brand Emotion Study

June 7, 2012

Who is really suppressing room rates?

December 20, 2010

The Death of Gay Marketing has Been Fabulously Exaggerated

December 19, 2010

Strategic Rainmaking

December 19, 2010

Archetypes and Automobile Marketing

December 10, 2010

Protean Prediction Evaluation System

November 29, 2010

Bernstein Heirarchy of Organizational Needs

November 9, 2010

Protean Guest Experience Audit

October 12, 2010

An Introduction to Inner Directives

July 13, 2010

Opinion -- Why we think quant research is in the dark ages

July 12, 2010

Our Scorecard Exercise

July 12, 2010

Protean approach -- Inner Directives Psychoanalytics

July 12, 2010

Opinion -- Experience and experiential branding

July 11, 2010

Why Protean Research

July 11, 2010

An Introduction to Inner Directives®

July 10, 2010

The who how and what of brands

July 1, 2010