Why Protean Research? “Protean dramatically reduces the time and confusion between when you identify the issue and when you are ready to move forward with recommendations.” Research is a journey into the hearts and minds of people and you need an experienced guide: Laurence Bernstein can help you get the learning you need in order to make informed decisions. He has been in the consumer insights business for over 20 years. He has moderated focus groups, designed research strategies and delivered insightful, paradigm shifting findings to clients in almost every category: CPG, Retail, Financial Services, Automotive, Hospitality, Foodservices, Professional Services, Not for Profit, Government, etc. His strength lies in a unique combination of business acumen, marketing know-how, consumer behavior, and research science.
A strategic approach to project design A collaborative way of building and executing projects Strategic interpretation of research learning
Useful, usable conclusions Short and to the point reports and presentations delivered on budget, on time
You ought to have the option of choosing the methodology that is right for you, from the traditional to the leading edge:
Psychoanalytics Anthropological techniques: ethnography, in-home interviews, in-situ observations, shop-alongs, semiotics Predictive markets and thin slicing On-line focus groups and surveys And of course: traditional focus groups, diads, triads, one-on-ones
You need a seasoned, experienced, research partner with extensive experience in all facets of insight investigation:
Probative and concept/strategy development research Strategic evaluation Concept testing
Creative testing New product development
We will help you by doing three things exceptionally: 1. We will work with you to clearly define what needs to be known 2. We will ask the right questions, of the right people in the right way 3. We will crystallize the findings into user friendly, supportable, actionable recommendations Phone: 416.967.3337 E-mail: bernstein@proteanstrategies.com. www.proteanstrategies.com
80 Cumberland Street, Suite 1503, Toronto, M5R 3V1