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Laurence R Bernstein

Toronto, Canada

Laurence Bernstein founded Protean Strategies in 1998. Protean is a leader in aligning business goals to customer experiences, by way of strategic planning, branding and communication.

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What can advertising accomplish - Copy

July 1, 2010

Account Planning -- added value or lost opportunity - Copy

July 1, 2010

Opinion -- Hotel pricing in crisis

June 28, 2010

Opinion -- Why agencies and clients don't see eye to eye on creative

June 28, 2010

Protean Approach to Retail

June 28, 2010

Protean White Paper Understanding Luxury in the Hospitality Business

June 28, 2010

Our opinion on government intervention and the future of marketing

June 28, 2010

Opinion -- The future of the marketing industry in Canada

June 28, 2010

Opinion -- Great branding returns immediate profits

June 27, 2010

Engaging LGBT customers -- an overview

June 27, 2010

Protean Brand Experience Audit

June 27, 2010

Protean White Paper -- how business travelers choose hotels

June 27, 2010

The essentials of experiential branding -- a primer

June 27, 2010

Impact of experiential branding on advertising

June 27, 2010

Protean White Paper -- Do Brands Have Souls

June 27, 2010

Protean White Paper -- Planning to be heard - the path to purchase

June 27, 2010

Protean White Paper - Experiential Branding

June 27, 2010

Protean Path to Purchase Mind-State model

June 27, 2010

Opinion -- Digital marketing is not a core skill

June 27, 2010

Customer Odyssey Process

June 27, 2010

Yield management effect

June 26, 2010

Protean White Paper -- The Nature of Luxury

June 26, 2010

Opinion -- creating and delivering experiences

June 26, 2010

A brief history of gay marketing

June 26, 2010

Building an actualized organization

June 26, 2010

A brief primer on engaging LGBT customers

June 24, 2010

09 Dec Marketing on a Global Scale

January 22, 2010

Protean White Paper -- Understanding Business Travelers

January 22, 2010

Connecting with the LGBT market segment

January 21, 2010

Protean Quali-Quant Creative Evaluation

January 21, 2010

Protean Brand Asset Accelerator System

January 13, 2010

Understanding Luxury in the Hotel Business

January 12, 2010

The Nature of Luxury

January 12, 2010

Do brands have souls?

January 12, 2010

Experiential Branding for Retailers

January 11, 2010

proteanresearch Qualiquant Brochurre

January 5, 2010

An Introduction to Protean Research

January 5, 2010

Experiential Branding

January 4, 2010

proteanstrategies

December 29, 2009