“I went by to visit yesterda and they are LOVING their package! So far, the sushi menu has been the most be eficial item and that 6 out o 10 patients were interested talking about new procedu after they fill out their patie TESTIMONIALS AND CASE STUDIES information (she is attachin the menu to the paperwork They are also really excited about the VIP cards and tri cards to utilize at events an workshops. –Allison Spears Rep, Launch package, Park
APPLAUSE
wing your practice... uldn’t it be great if it easy? If patients just mbered to come see There are coaches ery three months? If who instruct from the dures could actually sidelines. Then While there e themselves? are captains dreaming, howwho nice ://upload.wikimedia. lead on the field, that ipedia/en/thumb/e/ have never stopped nt_logo.svg/1024pxplaying the game. eant_logo.svg.png it education happened lessly while patients d for appointments? 2
IF Marketing offers aesthetic physicians unparalleled solutions. With tools and formulas developed and tested inside actual practices, the strategies uniquely empower physicians to grow. Through a comprehensive menu of services, our tools engage patients and result in action. In the following pages, discover why over 1,000 practices have trusted their business to IF Marketing.
3
Internal Tool Case Study 72,500 Increase in Monthly Non-surgical Sales
$
“Our hair restoration has increased about $23,000 per month. This is roughly 3 new patients per month from the photo books and sushi menus. We have increased our facial fillers on average about 6 syringes per month which is around $3,000 per month.”
“Our cellulite treatments alone have increased by $8,000 per month. Our packages cost about $1,000 so this is about 8 new packages per month. Our Accent treatments (body contouring) have increased just under $20,000 per month. They are around $1,700 per package of 6 so this is about 12 new packages per month. This is all from the before and afters in the photo book and sushi menus.”
4
“From the month of January when we implemented the new marketing materials compared to July we have seen an increase of $88,784 in new sales for one month alone. I know this number is outrageous but I can document it. We have been incredibly busy.”
“The increase in cross sales for additional services have been about $18,500 per month. This includes services such as Botox/Dysport, fillers, hormone therapy, and other services that patients were not currently having.” William Moore, Owner of Advanced Skin Fitness, Dallas-Fort Worth, TX
Case Study
Advanced Skin Fitness
$72,500 Increase in Monthly Sales “From January 2011 when we implemented the new marketing materials, through July, we have seen a $72,500 increase in monthly sales. I know this number seems outrageous, but I can document it!” William A. Moore, Owner, Advanced Skin Fitness (Dallas, Texas)
Procedure
Revenue Increase
Facial Fillers
$3,000 / Month
Cellulite Reduction
$8,000 / Month
Skin Tightening
$20,000 / Month
Hair Restoration
$23,000 / Month
Cross Sales
$18,500 / Month 5
“Everything looks great!!! We love the VIP cards. Your marketing firm does an amazing job and I will recommend you to any colleagues who are looking for marketing strategies.” Dr. Genevieve Blackburn, MD
“Creative, friendly and professional are the adjectives that describe IF Marketing best.” Griselda P. Oaxaca, El Paso Cosmetic Surgery
“I appreciate all the help IF Marketing gave me during the set up and launch of Haven Medical Spa. You have been a tremendous resource for anything and everything I could have possibly needed to make this medical spa the best it could possibly be. I look forward to an ongoing relationship with IF Marketing, knowing that with your continued help and support, Haven’s success is assured.” Dr. William Fagman, Haven Medical Spa
“IF Marketing has surpassed my personal expectation in terms of the products they deliver and results.” Dr. Jeff Daiter, Oak Ridge’s Aesthetic Centre
“IF Marketing truly gave us the opportunity to modernize our whole marketing campaign. Everyone at IF was helpful and informative and gave us individualized attention. They were easy to work with and patient with all are additions and changes. They were great about keeping us on task.” Dr. Maldonado, Dr. Kay, Dr. Lapins, Dr. Keller, Peninsula Dermatology
“IF offers great ideas for in-house marketing that keep advertising costs down, yet yield a strong return. Great level of professionalism and consistent follow up.” Dr. Wendy Tink, Vive Rejuvenation
“We are a small clinic and still working to build our business so doing things as economically as possible. What IF did for us has been a huge boost for our image and business.” Roberta Segar, Skinpossible Laser & Light
“Just got our package in from IF marketing. The physicians as well as office staff are very impressed. The material is printed in high quality and we are so proud to hand it out. Thanks to you and your whole team for doing such a great job. Looking forward to seeing the patient feedback. Love it.” Oakbrook Terrace Dermatology
6
“My experience with IF Marketing has been very positive. All of the staff members at IF Marketing are very friendly and professional. They truly are interested in ensuring that their customers are happy with the marketing tools that have been created to represent their practice. The staff at IF responds to your phone calls and/or e-mails quickly and welcomes your input in the creation of your marketing tools. They put a lot of effort into learning about your practice whether it is through discussion with you personally or by researching your business. The marketing tools and materials created for our practice are very professional looking and the turnaround time was very fast.” Ageless Skin Rejuvenation Ashlee Biasucci, Owner/Manager
“We are implementing all the tools that you have sent us and we’ve received many complements about the professionalism and consistency of our marketing messages. So thank you on behalf of all of us at The Grace Clinic to you and your team for all that you have completed for us!” Erin Grace, Office Manager, Dr. Doug Grace, The Grace Clinic
“We found IF Marketing to be very patient and accommodating. Thanks for the incredible tools!” Judith Finn, Director, ECC
“Working with your company has been a great experience… Everything looks terrific.” Oak Ridges Aesthetics Centre, Dr. Daiter
“IF Marketing provided a creative, yet simple process for our marketing materials. All of their ideas and products are top-notch, and the staff was very accommodating to any requests our office had. All print material that arrived was very professional and polished. Very creative ideas for the various packages offered.” Dr. Peter Purcell, Horizon Surgical Specialists
“The whole process was great. The team was easy to work with. The ideas, end product, etc. were fantastic!” Dr. Teller, Bellaire Dermatology Associates Cosmetic Center
“IF Marketing gave me a path when I had no direction.” S.J. Shah, Amari Medical Clinic
7
New Device Launch Campaign 20% Increase in Laser Hair Removal Treatments “IF personnel were consistently very dedicated to our project and kept it moving along smoothly. The tools they produced had a significant impact on our nonsurgical business.� Isabelle McCloud, Maas Clinic
8
9
Internal Marketing Campaign “Through Lumenis, we were fortunate to have IF Marketing design a customized plan to turn our current patients into laser patients and to gain and retain new patients. IF Marketing has been instrumental in providing our office with keen insight and collaterals to build a strong patient base.� Aesthetics by Design/Colorado Facial Plastic Surgery, Imola
10
Internal Marketing Campaign “I am very pleased with the work that IF Marketing did for our practice. It was funny that I had searched you out before being introduced by Lumenis! We have been armed with new tools to make our office visit with patients more effective and has helped make the patient’s decision making process easier.” Dean L. Johnston, MD
“We think that the DVD about our practice is the best and use it daily to educate new patients on all our services.” Kathy Johnston
11
“We’ve been extremely impressed with IF Marketing’s professionalism and knowledge. We’ve realized we not only received a comprehensive marketing plan but a tutorial on the medical aesthetics industry. It’s been a pleasure working with IF Marketing and we look forward to an even closer collaboration.” Annette Delagrange, Publisher of Skin Inc. Magazine
“Thanks to IF Marketing for doing such a tremendous job of planning and implementing business plans for my customers. It is/was crucial to their continued success! You are a joy to work with!” Dave Maslowski, Territorial Sales Manager, Alma Lasers
“Really love love love everything! We love the staff training and have been utilizing that service. The team has put all of the flyers out, as well. They have been utilizing the sushi menus really well and have absolutely seen an increase in conversations about all of the procedures. Staff members are able to talk more easily about lasers and all of the treatments now. The tools make them feel so professional. We have absolutely been seeing an increase in procedure conversations since we implemented our tools.” Brenda Burr, Accent on You, Dr. Y. Anthony Nakamura
“IF Marketing truly gave us the opportunity to modernize our whole marketing campaign. Their ideas and suggestions were fantastic and we are extremely pleased with our new logo, color, design and all materials.” Peninsula Dermatology
“IF Marketing is truly interested in ensuring that their customers are happy with the marketing tools that have been created to represent their practice. They put a lot of effort into learning about your practice whether through discussion or research.” Ageless Skin Rejuvenation
“You did a great job capturing the essence of our aesthetic practice!” Lauri E., Aesthetics at Illinois Eye Center
“The Before & After Photo Book resulted in a 47% increase in cross-sells and 60% increase in new patient purchases.” Advanced Skin Fitness
12
“Love everything! We receive lots of compliments on the photo books, people love the concise and easy to understand descriptions.” Medical Aesthetics LTD.
“Love everything! Lots of compliments on the photo books and information sheets. People love the concise and easy to understand descriptions. The photo books give a lot of info in a little package.” Jean Borrelli, RN, Medical Aesthetics Ltd.
“We’ve received many compliments about the professionalism and consistency of our marketing messages. In particular, we are finding the Patient Education Binder very helpful.” The Grace Clinic
“The notebook with educational articles has been great for the waiting room. Couldn’t pick just one thing as my favorite!” Dr. Peter Purcell, Horizon Surgical Specialists
“Flyers, wall clings, photo book used to launch new laser hair removal device: $21,000 in revenue and 59 new patients in 6 months.” True Skincare Center
“We love the “wall clings”. They can go anywhere and can be moved without all the hammer and nails. They have been really effective for introducing new treatments to current patients.” Peninsula Dermatology
“My favorite tools are the Cling-on Wall Posters. An attractive, eye-catching, non-permanent and very professional way of letting our patients know about the IPL treatments. We’ve definitely experienced more questions from patients regarding IPL since using them.” Indiana Plastic Surgery
“We utilize the wall clings and desk signs to increase internal business.” Clarkston Dermatology
13
Custom Marketing Plan 45 new patients in six months “There is no way that I would, could or should have known how important professional marketing is for building successful aesthetic businesses. Marketing is a key unto itself and your help has made all of the difference for my business. Your services are amazing.� Nancy West, LE, Owner, Dermascape/Dermashape
14
15
Internal Marketing Campaign “IF Marketing did some work for us over the past year or so. Their work was outstanding. The products they produced were so impressive that I have had numerous compliments on them. I recommend them highly.” Office Manager, Dr. Clayton Moliver
“IF Marketing’s work was outstanding. The book was quite impressive and the end results were superb. The products they produced have had a very nice impact on my practice’s revenue. I recommend them highly. Phenomenal job, we have really enjoyed it. Thank you very much!” Clayton L. Moliver, M.D.
16
“The [tools] catch everyone’s eye and are a great conversation starter…I love the cute little brochures that look like presents and so do the patients.” The Aesthetic Clinic
“In todays’ commercial market, every new or old business needs to have a great marketing strategy. It has to be unique to your business, planned and then executed. The cost of the marketing tools are minimal vs the results with IF Marketing.” Dr. Constance Nasello, Infinity Medical Cosmetics
“I am totally amazed at the last marketing package you have sent us. We are using everything in the office, for advertising. It is professional to the max. I love it!!!!” Kathryn Suitor, CEO/Owner, Infinity Medical Cosmetics
“We are finally implementing all the tools that you have sent us. We’ve received many compliments about the professionalism and consistency of our marketing messages. In particular, we are finding the binder and the before and after pictures very helpful.” Erin Grace, Office Manager, Grace Clinic
17
“My favorite tools are the Cling-on Wall Posters. An attractive, eye-catching, non-permanent and very professional way of letting our patients know about laser treatments.” Dr. David Robinson, Indiana Plastic Surgery
“Our Beauty through the Ages campaign materials just arrived and I can’t tell you how excited our staff is to get started on this campaign! We knew from the proofs that they were going to turn out great, but the finished product exceeded our expectations. Thanks for a great job!” Marilyn Marocchi, Office Manager at Indiana Plastic Surgery
“I like a lot of IFs marketing pieces, especially the “sushi” menu. I’ve never seen anything like this with photos before - great idea!” Dr. Lippnik, Dr. Brundage, Dr. Telman, Dr. Rechner
“IF Marketing has been an invaluable resource, every piece we get looks amazing and our patients love our VIP and loyalty programs!” Miranda Mogle, office of Jennifer Lee, MD
“Thank you so much to IF Marketing for your services. Our growing cosmetic practice has certainly benefited from the use of materials such as VIP Referral Cards and Loyalty Cards. Patients have also enjoyed the easy-to-read cosmetic material that is in our waiting room prompting them to inquire about our services. The staff has been wonderful to work with, and all marketing materials we have received have been very professional and polished. Thanks again!” Jennifer Delk Boaz, Director of Aesthetics
“Over $13,000 in revenue in 10 months redeemed from the Conversion Card.” Kaitlin Walker, True Skin
“66% increase in web “contact us” submissions within 6 months of implementing IFM suggestions.” O.J.P., MD, Bodysculptor
“I’ve had numerous patients notice the photo book in the lobby and request more information about the duet.” Tracy Louder, Manhattan Dermatology
18
“The VIP Cards have been our most profitable investment this year.” Helene Sanders, Practice Manager CCFPS
“Great ideas for in house marketing that keep advertising costs down.” Vive Rejuvenation
“My Lumenis sales representative introduced IF Marketing to me. I had a one hour detailed webinar with a Practice Development Specialist. We discussed all my concerns and marketing options and came up with a highly professional, customized and rich package. I felt so relieved after that and took one of the biggest decisions in my life and decided to move ahead with purchasing a laser.” Dr. Nada Hana
“IF Marketing is a great resource. They provide a valuable selection of marketing resources that can fit your individual needs.” Doctor’s Approach Dermatology
“Love the Duet stuff. It’s nice to get nice marketing for a change. All the patients are noticing and commenting.” Dermatology and Laser Center of Studio City, California
“We have seen an increase in laser hair removal patients since introducing the marketing tools. The more knowledge they have the more they are willing to have the service.” Anders Dermatology
“When a patient comes in and reads one of the girls’ shirts, she is a lot more likely to ask about the Duet. And, we put the seasonal attachments in the bathroom and people ask about the Duet all the time.” Comprehensive Dermatology
19
• • • DVD In-offiloop ce campaign • Sushi Trivia menu cards • certifi cates • • Gift Loyalty cards • Staff Vinyl training letteringflip pac • ce campaigncards • cards cards • In-offi Next appointment • Trivia VIP referral • • lettering • Loyalty Patient cards education guide • Vinyl Wall clings • appointment cards • referral cardsand • Next Patient tip binder and cards • VIP Website analysis • education guide • Wall clings • Patient Photo book “We’ve definitely an increase in revenue aftercards implementing IF Marketing’s Marketing • noticed Patient tip binder and • Website analysis and Materials. They• havePhoto definitelybook helped to define our brand and have added extra enthusiasm with our
Internal Marketing Campaign
Facts: Facts: Length of Use
service providers. It not only makes our practice look so much more professional, it is proving to attract more clientele.”
Marie LeBlanc, Dr. Joseph Office, Acadian ENT
Length of Use Campaign Value Campaign New PatientValue Increase
6 Months 6$10,000 Months $10,000 150%
New Patient Increase Non-Surgical Procedure Increase
150% 30%
Non-Surgical Procedure Increase
30%
“We’ve definitely noticed an increase in revenue after implementing IF Marketing’s marketing materials. They “We’ve definitely noticed increase in revenue after have helped to defi ne our an brand and have added extra implementing IF our Marketing’s marketing Itmaterials. They enthusiasm with service providers. not only makes have helped look to defi ourmore brandprofessional, and have added extra our practice sone much it is proving enthusiasm withclientele.” our service providers. It not only makes to attract more our practice look so much more it isENT proving Marieprofessional, LeClair, Acadian to attract more clientele.” Marie LeClair, Acadian ENT
IF Marketing is a SOLUTION based marketing comp
IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335
IF Marketing is a SOLUTION based marketing comp
IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335
20
Cross Promotion Campaign 30% increase in non-surgical procedures in 30 days “Now that the Sushi Menu is being used, our injectors are asked more often to go into a surgical consultation to discuss nonsurgical procedures. We expect the 30% increase in patient services to grow as our staff becomes better at cross-selling services.� Dr. David Robbins, Des Moines Plastic Surgery
21
Internal Marketing Campaign 6 out of 10 patients asked about new procedures after they filled out their Sushi Menu “I went by to visit yesterday and they are LOVING their package! So far, the sushi menu has been the most beneficial item. They are also really excited to use the VIP and trivia cards at events and workshops.� Allison Spears, Rep, Launch package, Park Cities Skin Care
22
23
Medical Marketing Book Over 5,000 copies sold “THRIVE is like the Bible in our office.” Riverwalk Medical
“The book virtually percolates with new ideas if the number of dog eared pages is any measure. There are great insights from someone that knows how to market and organize and understands out specialty values and idiosyncrasies.” Peter A Hilger, MD, AAFPRS, President 2006
“A landmark book, rich in practical and applicable strategies and tactics to keep an aesthetic practice’s phone ringing—in good times or bad. Common sense marketing, logical patient services and essentials of business management, including the most important—star employee acquisition and nurturing—all meld together to deliver a clear roadmap to a successful and rewarding practice. The savvy practitioner will make room for this on his bookshelf.” Robert Kotler, MD, F.A.C.S., Beverly Hills, CA
“I couldn’t put Thrive down! It is a very easy and enjoyable read and there are many creative and breakthrough ideas here. The personal stories hit home and are easily relatable. This book is not only beneficial for the physician looking to prosper in a down economy, but I would recommend it for any service business in any economy looking to grow.” Robert M Goldman, MD, PhD, DO, FAASP, Chairman of the Board: A4M, International Medical Commission, World Academy of Anti-Aging Medicine. President Emeritis – National Academy of Sports Medicine
“The unique features of Thrive are: 1) the amount, richness and relevance of the practical and concrete initiatives you have taken in your own clinic that should be highly inspiring to other doctors and 2) the business focus you introduce to the doctor by drawing on your own experiences and using language that connects with doctors.” Michael Peytz, CEO, Contura International A/S
24
“There are secrets to success not only for doctors but for all small businesses wanting to be customer-centered. This is a great book, quick read with so many wonderful ideas that do not require a huge investment but deliver a big return.� Charles DuBois, President, Standard Proces
25
35% Growth Since Implementation Goal:
Solution:
Increase revenue during slow months
Holiday Cards & Gift Cards
Increase patient word of mouth Bring NEW patients into the practice
Facts: Cards Redeemed New Patients Generated Total Revenue Generated
What is the Holiday Card? 330 36 $179,689
Average Bill Total
$440
% of Monthly Sales
28%
Cost
• Holiday greeting card • Includes $50 gift for patient (and $50 for a friend) good in January or February of the following year • Sent to entire patient database
$7,127
Return on Investment Growth since Implementation
$172,562 35%
“January & February used to be our slowest months - this year they were some of our busiest!” Monica Otero, Patient Coordinator Chicago Center for Facial Plastic and Reconstructive Surgery
IF Marketing is a SOLUTION based marketing company. IF Marketing • 845 N Michigan Ave, Ste 923E • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com
26
Case Study Campaigns
Introducing a New Provider Goal:
Introduce a new nonsurgical provider into the practice & establish them as revenue generating asset
Solution: New Provider Credentialing Campaign
Facts:
How this was accomplished:
Length of Campaign
12 Months
Q1 Baseline Revenue
$10,000
Average Annual Percent Increase in Revenue*
570%
Campaign Cost
$8,500
*Based on annual percent ncrease from multiple nonsurgical provider campaigns
• Provider credentialing flyers and takeaways displayed during check-out • Monthly promotional offerings • Web & social media education including website sub-page, pricing, before & after photos, testimonials, and videos
IF Marketing is a SOLUTION based marketing company.
27
IF Marketing Client Case Study:
Infinity Medical Cosmetics, Total Package
A customized marketing program proven to generate new patients, as part of a total solutions package available to IF Marketing clients.
Goal:
Solution:
Grow new patient visits and build
IF Marketing total solutions campaign using customized practice tools.
loyalty with current patient base.
Tools Used:
• • • • • •
Safety chart Sushi menus Photo book & DVD photo loop Patient education guide Patient tip binder Gift certificates
• • • • • •
DVD photo loop In-office signs and take-aways Next apointment cards Loyalty cards VIP cards Staff training flip pack
Facts: Length of Use
4 Months
New Patient Increase
400%
Loyalty Cards Redeemed
75%
VIP Cards Redeemed
60%
Campaign Value
$12,500
Receive a stamp for every $100 investment. Earn a $50 gift card for every 10 stamps to be used toward services at Infinity Medical Cosmetics.
“Your marketing materials gave us a true professional look. This gave our business great credibility very quickly, which would have taken longer to do on our own.” Kathryn Suitor, CEO/Owner, Infinity Medical Cosmetics
IF Marketing is a SOLUTION based marketing company. 28 IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com
IF Marketing Client Case Study:
Akron Oral and Facial Cosmetic Surgery
A customized Lumenis Launch marketing program proven to increase practice revenue. These branded marketing pieces are available for Lumenis clients through both the Launch and Total packages.
Goal:
Solution:
Lumenis Launch marketing campaign using customized tools.
Grow new patient numbers and cosmetic practice revenue
Tools Used:
• • • • • •
Safety chart Photo book Trivia Cards Patient Education Guide Patient Tip Binder DVD loop
• • • • •
Next appointment cards In-office signs and take-aways Website analysis Loyalty Cards Staff training flip pack
Facts: Length of Use Campaign Value
9 Months $13,000
New Patient Increase
25%
Cosmetic Revenue Increase
10%
“Many of the cosmetic patients are becoming repeat visitors and are having multiple procedures done.” Angie Watters, Akron Oral Surgery
IF Marketing is a SOLUTION based marketing company. 29 IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com
Case Study
In-Office Campaign
Promotions that Pay Goal:
Solution:
Educate patients on promotions within the practice
In-Office Campaign
What is the In-Office Campaign?
Facts: Length of Use
6 Months
New LHR Patients
59
Packages Purchased
23
Campaign Cost
$1,600
Total Package Revenue
$21,495
Return on Investment
1,343%
• Customized promotion campaign using IF Marketing’s proven marketing formulas • Includes professionally printed set of in office signs, takeaways, and wall clings
“We had tried everything to get our laser hair removal business going and nothing worked. But once we put out the tools from IF - our appointments skyrocketed!” Kaitlin Walker, Esthetician - True Skin Care Center 30
Case Study
nd ts?
uickly of use,
VIP Referral Card
Over 1450% Return on Investment Goal:
Solution:
Increase Patient word of mouth
VIP Referral Cards
Bring NEW patients into the practice
Facts:
What is the VIP Referral Card?
31 Esthetic Treatments 25 Nonsurgical Treatments 1 Rhinoplasty Surgery
$2,351 $10,168 $5,200
Total Revenue Generated
$17,719
Cost of VIP Referral Cards
$1,120
Return on Investment* New Patients
• Business card sized • Gives a $50 gift to a “new” patient • Staff and loyal patients pass them out
$16,599 56
Jane Williams
3/10
*based on initial visit only.
“The VIP Cards have been our most profitable investment this year!”
en a ents.”
Helene Sanders, Practice Manager Chicago Center for Facial Plastic and Reconstructive Surgery
Reconstructive Surgery
Get your VIP Referral Cards as part of a customized marketing package available exclusively to Clarion physicians. Call 312.335.1700 to learn more!
31
Case Study
Advanced Skin Fitness
$72,500 Increase in Monthly Sales “From January 2011 when we implemented the new marketing materials, through July, we have seen a $72,500 increase in monthly sales. I know this number seems outrageous, but I can document it!” William A. Moore, Owner, Advanced Skin Fitness (Dallas, Texas)
Procedure
Revenue Increase
Facial Fillers
$3,000 / Month
Cellulite Reduction
$8,000 / Month
Skin Tightening
$20,000 / Month
Hair Restoration
$23,000 / Month
Cross Sales
$18,500 / Month
Marking should be...
ee Call for a fr actice SIMPLE pr & exclusive n io t a lu a v e grams. o r p is n e m Lu
00 312.335.17
IF Marketing • 845 N Michigan Ave, Ste 923E • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com
Case Study Surgical Gift
Turn $1,245 into $13,444. Ask us how! Goal:
Solution:
Convert surgical patients to
Nonsurgical treatment gift
nonsurgical procedures
for surgical patients
the true experience
Facts: Length of Use
True Skin Care Center’s expert estheticians use the latest technology and most effective ingredients available in the medical skin care industry. Working directly with Steven H. Dayan, M.D., F.A.C.S., one of the country’s most recognized and sought after plastic surgeons, True estheticians provide expert treatment with a distinct advantage to acheive results by using producsts and procedures that may only be performed within a physician’s office.
10 Months
Certificates Given
212
Dr. Steven H. Dayan Services offered: • Microdermabrasion & True Skin Care Center invite you to enjoy a
Certificates Used Revenue Generated Return on Investment
70 / 33% $13,444 2051%
• • • •
Chemical Peeling Dermaplaning Cellulite Reduction Lash & Brow Tinting
complimentary ultrasound treatment (valued at $105)
Did you know...a thirty minute ultrasound
treatment at True Skin Care Center can accelerate healing and reduce swelling following your surgery. Best results seen after a series of five treatments. Package rates are available.
Steven H. Dayan, M.D., F.A.C.S. & True Skin Care Center 845 N. Michigan Avenue Suite 923 E Chicago, Illinois 60611 312.335.2070 www.trueskincarecenter.com
www.trueskincarecenter.com
Cost to the Practice
$1,245*
YOUR COMPLIMENTARY ULTRASOUND TREATMENT IS SCHEDULED FOR: Date
* Cost to the practice includes copy writing, design, production, shipping and staff treatment time.
Time Esthetician appointment card
845 N. Michigan Ave, Suite 923 E, Chicago, Illinois 60611 312.335.2070 • www.trueskincarecenter.com
Call IF Marketing at 312.335.1700 to execute custom, proven marketing solutions in your practice. IF Marketing • 845 N Michigan Ave, Ste 923E • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com
Case Study Sushi Menu
30% Increase in Procedures Goal:
Solution:
Educate patients on services offered
Sushi Menu
Increase conversion to other services
Facts:
What are Sushi Menus?
Length of Use
30 Days
• Before and After pictures educate patients on the practice services
Extra effort required
Minimal
• Check boxes allow them to note which they might be interested in
Procedures Performed
Increased by 30%
What do I get when I order? • 500 Customized Menus • Professional design and printing • Your customized order in 4-6 weeks
Cost: $950 (shipping included) “Now that the Sushi Menu is being used, our injectors and esthetician are asked more often to go into a surgical consultation to discuss nonsurgical procedures. We expect the 30% increase in patient services to grow as our staff becomes better at selling and cross-selling services.” Dr. Robbins, Des Moines Plastic Surgery
34
IF Marketing is a SOLUTION based marketing company.
IF Marketing • 845 N Michigan Ave, Ste 923E • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com
Case Study
Digital Patient Magazine
Patient Education with Style Goal:
Increase surgical & non-surgical awareness in a consumer-friendly, innovative format
Solution:
The Holiday “Look Book” featuring the practice’s Patient Profiles, educational articles and exclusive offers
Facts: Method of Distrubtion
ISSUU.com & Email Blast
Distributed to Practice Email Database
4,000 emails
Magazine Views
28%
Practice Call Volume Increase Post-Blast
10%
Surgical Conversion
$15,500
What is ISSUU.com?
Issuu is the leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs, and newspapers. Upload your publications free!
“A first-time patient called who said she had received the email with the magazine link. She booked a consult & a facelift just two weeks later!” Katie Ziemba, Patient Coordinator- Chicago Center for Facial Plastic Surgery 35
Case Study Holiday Cards
Generate Patient Loyalty Goal:
Bring in previous patients and new referrals using a direct mail campaign
Solution: Holiday Gift Cards
Burke Robinson, MD 3400-C Old Milton Parkway Suite 515 Alpharetta, GA 30005 (770) 667-3090 • www.robinsonfps.com
Facts: Holiday Cards Sent Patient Visits Generated
3,000 104
Revenue from PatientVisits
$49,841
Campaign Cost
$4,000
Return on Investment
1,246%
What is the Holiday Card? • Holiday greeting card • Includes $50 gift (and $50 for a friend) good in
Season’s Greetings!
January or February of the following year • Mailed to the practice’s patient database “We had to extend our holiday card deadline out by two months to accommodate the appointment requests because our schedule was full! Some patients who brought in their holiday cards hadn’t visited our practice in the past 2 years.” Karen LaForge Front Office Manager- Robinson Facial Plastic Surgery
IF Marketing is a SOLUTION based marketing company. IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com
CASE STUDY 125 Patients Subliminal Difference Patient
Average Injectable Patient
Similar Return Schedule
113%
Increased
Product &Revenue
•19% of patients had laser treatments included with Subliminal Difference treatment •56% of patients began with more product immediately •39% of patients converted over from standard treatment •5% started with standard treatment and then “upgraded” within 2-4 weeks
remembered to come see you every three months? If procedures could actually mote themselves? While we dreaming, how nice would t be if education happened effortlessly while patients waited for appointments? ’s pretend your treatments could essentially speak for emselves, and not only tell our story but that of all the patients you have helped ng the way. Well, you don’t have to dream anymore. ifmark.com/store
38
November 2013