biz www.idahowomensjournal.com | March/April 2014
Queen Bee Syndrome: 5 Warning Signs
Becoming the Page One Presenter Good News for Veteran Business Owners Facebook in a Snap
Profile: A Conversation with Mary Pritchard www.idahowomensjournal.com
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biz
SNAP Events
Contents
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Profile: A Conversation with Mary Pritchard
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Queen Bee Syndrome: 5 Warning Signs
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Third Wednesday of each month March 19, 2014 April 16, 2014 May 21, 2014 June 18, 2014 July 16, 2014 Meridian School District 1303 East Central Avenue, Meridian, ID (East entrance) 6:00pm to 8:30pm
Who’s Behind This?
Becoming the Page One Presenter
Good News for Veteran Business Owners
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A social networking after party for business owners
Karleen Andresen Publisher Joy Alexander, Designer Rob Ayers, Cover Photos For information about advertising, please email the publisher at KarleenAndresen@ gmail.com. You may also download the media kit on the website: IdahoWomensJournal.com The Idaho Women’s Journal distributes 10,000 bi-monthly issues through the U.S. Postal Service and more than 650 Treasure Valley business locations and 6,000 residences. We are also partnered with the Gem State Family Journal. Advertisements can be emailed, camera ready, 300dpi to LocalMagAds@gmail.com
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2014 copyright by Idaho Women’s Journal, LLC. All rights reserved. No portion of this magazine may be printed or reproduced without express written permission of the Publisher. IWJ reserves the right to deny any article or advertising for any reason. Advertisements may be revised to meet the standards of this magazine without notice. The opinions, claims, and evidence provided contributors and/or writers do not necessarily reflect the position or opinion of this company. Distribution and placement in this publication does not constitute an endorsement of the products or services being represented.
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Why the Flip Covers?
As women in business, we still have a life. The IWJ wants women to know that all aspects of their life are vital, relevant, and worthy of equal space. We refuse to deny we have a life. www.idahowomensjournal.com
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Profile
The Messenger of Heart & Mind: a Conversation with Mary Pritchard, PhD, HHC by Amy Urian
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mere introduction of this woman sounds like an acronym rap: PhD, HHC, Psy, and BSU! However, her work is serious for more than half the nation. On paper and online Mary Pritchard is an accomplished Psychologist. She is also a Holistic Health Coach, a Psychology professor at Boise State University (BSU), and has been conducting research on dieting behaviors for more than 15 years. By all standards, that makes her a diet expert with her focus in the area of psychology and hormone management. She has moved that into EmbodyHeartandMind.com, a business of her own where she counsels women on the relations between hormone and food choices. If that isn’t sufficient, Pritchard is also a published author, a contributor to the Huffington Post, Psychology Today, and about 30 plus other publications. It seems perfection is all that is left for this slender framed heavy hitter. Life in Idaho was looking like the ideal everyone strives to have, but 2013 has been Pritchard’s year of learning. In this season she has faced the walk toward her own power and fought the fear of opening different chapters of her life, and all while success continues. This 40 something and lovable woman has tested the branches of psychology in her own world, which usually creates credible learning playgrounds. A near death experience was the start of many messages Pritchard’s body would deliver with a blast. The first message came in an Evansville, Indiana hospital room where she was being treated for pneumonia. Her body was shutting down when her now former husband forced her to the hospital. Alone in her room she recalls feeling there was a presence, something telling her that she has more to accomplish. In an academia field known www.idahowomensjournal.com
for their high internal competition, Pritchard would push herself repeatedly to the edge of breaking with long hours, achieving high expectations, and demands on her profession that geared all the senses in her body. The message she says, “...remember you are a woman not a masculine machine... breathe...allow trust versus control...” Another cosmic two-by-four message struck Pritchard in April 2013 when she became marooned while writing her second book. Following symphonic behavior, she sought the guidance of a book coach who used guided meditation as a tool. True to her solutionsoriented training, she found her inner muse: she was writing the wrong book. It only took Pritchard two sessions to hear the message and take action. She went back to work on this new project and within minutes of sitting down to her computer she had a complete outline for her second book. Being a gifted psychologist is not an immunization, it’s a realization. Since
her awakening Pritchard is listening to herself more and more. She shares there are two parts and ways of doing things, a male and a female. Still, she has broken her left heel twice within months of each other and she shares, “The left side of the body represents the female or feminine and the right side, the male.” Pritchard’s proverbial light blazes as she explains, “You cannot heal a feminine break with a masculine method. You can’t crutch through life because you’re never going to heal.” With that, she admits to now finding balance and allowing her femininity to surface, to heal, to be nurturing and creative. She is even returning to her painting from a 20-year hiatus. She is expressing herself and getting to know the softer feminine side of herself, someone she has not known for a while. For many, the words embody heart and mind may sound like new age mojo, but for Pritchard’s innovative practice it is a way to help women grasp the idea of hurt, healing, transforming, and change as a whole body experience. These are concepts that are popping up throughout the health and wellness continued on page 12
For Pritchard, she is awakening women to their inner goddess and empowering their divine womanhood to find its balance, to breathe, to trust their feminine side and allow the nurturing nature to surface. March/April 2014 5
Queen Bee Syndrome: 5 Warning Signs
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by Elle Uecker
oined in the early seventies by Graham Staines, Toby Epstein Jayarante, and Carol Tavris, “queen bee syndrome” is something you might be familiar with if you have a female boss. The term refers to a woman in a position of power who treats her female subordinates more harshly than their male counterparts. Studies done on the subject have mostly concluded that queen bee syndrome is a product of the patriarchal workforce. Since men hold the majority of management positions at any given company, the rare woman that breaks through the barrier feels more pressure to stay at the top. This results in a failure of females in leadership positions to nurture up and coming female business professionals. This type of behavior in the workplace has become a frustrating roadblock for many professional women. If you work for a female boss, here are five signs you may be dealing with a queen bee.
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She pushes you away: Look for signs of exclusion where previously included. This can be through unusually delayed emails, or no response at all. It can also occur through making excuses or unexpected changes without notice.
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She is unwilling to share success: Queen bee syndrome is most commonly developed among females that succeed in typically male dominated settings. It is a defense mechanism designed to consolidate the power the queen bee has achieved. Because of this, she will be unwilling to share her successes with another female, even if you were part of them. She may take credit for your idea, or act like she accomplished a task on her own.
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She dismisses your ideas: A queen bee won’t be looking for you to come up with the next great idea. She might not even be interested in hearing what you have to say. This may come through discounting the idea or saying it’s not appropriate or a good time. Later, you might see the idea surface under the queen bee’s name or a sub group. In situations where she is confronted or reminded that the idea originated somewhere else, she may claim amnesia.
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She gets along better with the males in the office: If other females are steering clear, or if she has had previous problems with female co-workers, she might be a queen bee. A key component of the queen bee dynamic is an effort to be seen as strong. As a result of this desire for strength, many females adopt masculine qualities that can be offputting to other females.
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She puts you down: A queen bee does not want you to achieve the level of success she has. She might be a queen bee if she puts you or your ideas down without merit. In the extreme case, she may ask to dismiss you from your job, or suggest you might be happier doing something else. It may have little or nothing to do with your job performance, and it is one of the most confusing aspects of queen bee syndrome. But if a queen bee feels like her position is vulnerable, none of these actions are out of the question. www.idahowomensjournal.com
Commanding Orator: Marketing Steps to Becoming the Page One Presenter
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f you’re a charismatic or outspoken person, it’s likely that you sometimes thought your attitude could be your career. If you never did, well maybe you should. There is a particular brand of public speaker professionals relying strictly on charisma and speech skills. In ancient Greece and Rome they were called orators and they were considered a vital part of society and politics. Being briefly mentioned by one of the great talkers, like Cicerones, would be something to die for because it would mean honor and fame. In modern times, it is the same, only with less drama and more practical advantages involved. Outstanding public speakers usually have an excellent ability to entice and motivate the public. One example was Martin Luther King, whom everyone remembers by at least four of his words. Public speakers can heavily influence events. It is not uncommon nowadays that talented individuals decide to make it their job. To be in the wave of that kind of notoriety wasn’t so simple in earlier times, nor is it today, but it is possible for those with a yearning. As of today, there are classes to hone speech abilities, professionals who train people in perfecting their skills in entertaining a crowd, and even those who coach on body movement while speaking. These come by way of public speaking training courses, speaking agencies, and public speaking jobs. For those wanting to take the venture on their own; however, the most common case scenario for public speaking is when you talk about a product or business. In prepping for stage time, just “being” a public speaker isn’t enough. For the unknown start up speaker, a larger investment into promotion will be necessary before a return is realized. Once the outline and allure are bottled, the next step is the limelight. The path there is marketing, and not just any marketing but direct and proven steps. Marketing steps to becoming the page one presenter: • Marketing material for a public speaker – a branded media kit; two, maybe three speaking topics with descriptions; bio sketch; target audience; and testimonials if you have them. • Show examples of public speaking – using actual video clips are ideal and/or written out sound bites. If you don’t have them, you can create some easily using your computer video software. www.idahowomensjournal.com
by Karleen Andresen
• Personal contact – begin telling associates, friends, family, and membership associations of your interest to speak. • Publicity – blog about aspects of your speaking topic, join associations, and try and generate your own media. Take out ads about a specific topic you speak on and have people join a conference call you host. • Exploit the vastness of the Internet – blogs, article contributions, online groups, social groups, and search engine optimization are all worthy pathways to being seen. Andresen is a fierce marketer and the creator of guaranteed programs for experts, speakers, and business. She has a marketing degree and is currently pursuing her masters in negotiations from Creighton Law School. She holds a monthly business-networking meeting in Boise, Idaho that has become a gathering place to more than 1,800. To connect with Andresen, www.KarleenAndresen.com. March/April 2014 7
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Veteran Business Owners: Forward & Backward High Five www.SBA.gov
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cross America, there are over 250,000 service members transitioning out of our military and looking to start their own businesses. These veterans possess the unique skills, experience, leadership and drive that make them ideally suited to start businesses and create jobs in their local communities. Today, there are approximately 2.5 million veteran-owned businesses and these businesses employ nearly 6 million individuals. In the private sector workforce, veterans are more likely than those with no active-duty military experience to be self-employed. At the U.S. Small Business Administration (SBA) and the Boise District Office, we are committed to ensuring that our nation’s veterans have access to the capital, counseling, and federal contracting opportunities to start, build, and grow successful small businesses. In Fiscal Year 2013, the SBA supported more than $1.8 billion in lending to over 3,000 veteran-owned small businesses. As part of our partnership with the lending community, the SBA worked with our top national, regional and community lenders to collectively increase their lending activity to veterans by five percent per year, for the next five years, through the SBA Veteran Pledge Initiative. SBA also offers special assistance for small businesses owned by or employing www.idahowomensjournal.com
by Calvin W. Goings, SBA Regional Administrator activated Reserve and National Guard members. For example, military reservist business owners and companies that employ a military reservist in a key position may qualify for SBA’s Military Reservist Economic Injury Disaster Loan program when an active duty call-up results in a financial hardship on the business. Research shows that small businesses
We’ve improved our collaboration with veteran-focused partner organizations like Employer Support of the Guard and Reserve (ESGR); local college and university “Veterans Support Centers”; the U.S. Chamber’s “Hiring Our Heroes” Program; State Department of Workforce Services “Veteran Representatives”; SBA Veteran Busi-
...we are committed to ensuring that our nation’s veterans have access to the capital, counseling, and federal contracting opportunities to start, build, and grow successful small businesses. receiving counseling see increased sales and longevity and have hired more workers. The SBA supports a nationwide network of Veteran Business Opportunity Centers, which, along with SBA’s other resource partners, provide business counseling and training. In 2013, with our resource partner network, SBA has helped train and counsel more than 107,000 veteran business owners to date.
ness Development Officers; and local military bases and posts. We’ve also increased outreach via veteran-focused events and training programs, including Veteran Women Igniting the Spirit of Entrepreneurship, which provides focused business assistance to female veterans of all service areas and branches with a passion for and an interest in either starting a new small business or growing an existing one. Our nation’s veterans have helped reshape the American economy. At the SBA, we know that with the right tools and opportunities, veterans can continue to build our economy for the long-term.
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by Karleen Andresen Business is faced with the constant pressure to be remembered. The word differentiate gets pushed around a lot. Deep down inside we know it’s true, but many lack the acumen to apply that in house. The power of the slogan can move brands farther without pushing the message down the consumer’s throat. It’s having a concise message in a few words. The message that rolls off the tongue in a rhythm is the message that will be remembered. To prove our point we’ve pulled some brands and slogans. See how many brands you can match with their slogan (answer key: bottom of page 11).
Eat Fresh Make Believe Challenge Everything Does she...or doesn’t she? Good to the last drop It’s everywhere you want to be Melts in your mouth, not in your hands Have it your way Because you’re worth it Fly the friendly sky Buy it. Sell it. Love it. Keeps going and going and going Happiest place on earth There is no substitute Live in your world. Play in ours. When there’s no tomorrow Save money. Live better. If you want to impress someone, put him on your Black List 10
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Facebook in a SNAP!
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esides business, there are loads of benefits for tinkering with Facebook, but getting through the door is sometimes the hardest part. It can feel like a dark and bottomless slippery slope. Once in, that’s when the fun starts. You can keep up with children, their friends, grandkids, find old friends you’ve lost touch with, or look up that old boyfriend and see how much he’s aged. The adventure is open to the driver. For many, Facebook is the dark side of the world. New businesses launched by boomers can be especially difficult conceptualizing how Facebook plays. There are the issues of intrusion, security, and just the unknown that keeps you away. For the massive millions, Facebook has proven to be useful, fun, and simply a way to keep in touch. If you have decided you’d like to try and don’t know how, here are the step-by-step instructions to beginning your account online. We’ve also provided some general instructions to curb the concerns.
Voila!
Step-by-step instructions
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On your computer, type in www.Facebook.com in the address bar to begin creating an account.
On the home page are basic instructions for needed information. Name, email, password, and birthday are all required. Once the information is typed in, click “Sign Up.” Consider using your maiden name along with your married name so that those who know you under your maiden name can find you.
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On the next page you’ll need to type in the distorted word shown. This is called a Captcha and it proves you’re a human being instead of a computer.
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You’ll be asked to share your email address or other account
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information to find friends. This step has a “skip” option at the bottom of the screen. You can skip, but ultimately, you’ll need to share information to start connecting with friends.
To fill out your profile, and make you more searchable, you’ll be asked to add in more information like where you went to school, or where you work. You can also upload a picture so people can find you more easily. If you don’t want to add everything, consider uploading a photo at the minimum.
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Once these steps are finished, there will be a button to click, and Facebook will take you to your new account!
Facebook will send a confirmation email to the email listed in the original sign up steps you filled in. Within the confirmation email is a link. Click the link. It will take you back to your account and encourage you to search for friends and pages to follow.
Answers to the Slogan Challenge: Make believe Sony
Have it your way Burger King
There is no substitute Porsche
Challenge everything Electronic Arts
Because you’re worth it Loreal
Live in your world. Play in ours. Ps2
Does she...or doesn’t she? Clairol
Fly the friendly sky United
When there’s no tomorrow FedEx
Good to the last drop Maxwell House
Buy it. Sell it. Love it. Ebay
Save money. Live better. Walmart
It’s everywhere you want to be Visa
Happiest place on earth Disneyland
Melts in your mouth, not in your hands M&Ms
Keeps going and going and going Energizer
If you want to impress someone, put him on your Black List Johnnie Walker
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of Idaho
Woman of Influence 2013 Charlene Bragg Associate Broker Mom & Me Real Estate at Group One www.GroupOne.com/ momandme
Woman Living the Theme 2013 Stephanie Mullani Owner Natural Girl Diary & Tru Publishing www.NaturalGirlDiary.com www.TruPublishing.com
Women
Covergirl of the Year 2013 & Woman of Inspiration Aspen L. Morrow President, Author Aspen Enterprises Sound Mind Publishing www.AspenMorrow.com
Women of Inspiration 2013 Mary Pritchard, PhD Owner Embody Heart and Mind www.EmBodyHeartandMind.com
Bri Clark Owner, author, speaker, blogger, reviewer, consultant Belle Consulting www.BelleConsult.com
Paulette Esposito Owner Center of Self Discover www.CenterOfSelfDiscovery.com
Maureen O’Toole CEO Girl Scouts Silver Sage Council www.GirlScouts-ssc.org
Janice Lung Life, health, wellness coaching and education b.Well www.bWellBoiseLifeCoach.com
Shaileen Savage Student of Micro Biology
Annette Mease Owner Unlock Your Brilliance www.UnlockYourBrilliance.com
Can’t wait to meet you!
Tahirih Cahill Owner E11even Shades Studio www.ArtPartyBoise.com www.e11evenshadesofgrey.com
Can’t wait to meet you!
Can’t wait to meet you!
community, but what makes Pritchard’s message unique beyond her high credentials is that she is speaking in terms everyone can understand. For Pritchard, she is awakening women to their inner goddess and empowering their divine womanhood to find its balance, to breathe, to trust their feminine side and allow the nurturing nature to surface. Pritchard is such a proponent that she offers free group teleconferences and website downloads. She offers affordable Skype or private conference calls. Her message for women: breathe before you break. Don’t wait for the alarm of pneumonia, stroke, a broken heel, or constant symptoms. Walk into your own power. In the recent year, Pritchard has shaken, fractured, and succumbed. In her feminine self, she is now walking forward embodying balance in her heart and mind.
Michelle Murray Owner Love2Sup Rentals & Sales (208) 340-0440
Tiffany Dahl GOLD doTERRA Independent Product Consultant Tiffany & Eric Dahl D.C. www.OurOilExperience. blogspot.com www.MyDoterra.com/dahl
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