IWJWOMEN’S JOURNAL idaho
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Come Play with the IWJ (SNAP EVENTS) SE P T 1 8 , 2 0 1 3 O C T 1 6 , 2 0 1 3 ( A nnua l c e l e b r ation ) NOV 20, 2013 DEC 18, 2013 JAN 15, 2013 6 : 0 0 p m to 9 : 0 0 p m MER I D I A N S C H O O L D I S T R I C T 1 3 0 3 E A S T C E N T R A L AV E N U E , M e r idian , I D
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contents 3 products
4
- Should You Screen Your Health?
profits
Karleen Andresen, Publisher PAPER PLANE PRODUCTIONS, Design ROB AYERS, Cover Photographer, Boise Fashion Week Distribution Distributed through the U.S. Postal Service, and at many Treasure Valley locations. Emissionfree distribution in Boise city provided by North Star Cycle Couriers. See our Website, www. IdahoWomensJournal.com, for a list of locations. If you would like additional copies of this issue, please email karleenandresen@gmail.com. There may be a postage charge. The Idaho Women’s Journal is published bimonthly and is available free of charge. No part of this magazine may be reproduced without the written permission of the Publisher. The Idaho Women’s Journal is not responsible for any editorial comments (other than its own), typographical errors from advertisements submitted as camera ready or any reproduction of advertisements submitted as camera ready. If an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time, whether or not is has been already acknowledged and or previously published. The advertiser assumes sole responsibility for all statements contained in submitted copy and will protect and indemnity the Idaho Women’s Journal, its owners, publishers, and employees against any and all liability, loss or expense arising out of claims for libel, unfair trade names, patents copyrights and proprietary rights and all violations of the right of privacy or other violations resulting from the publication by this journal of its advertising copy.
- Detroit’s Bankruptcy
5 8
profile - Barbara Rudin, Breast Cancer Survivor
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products
Should You
Be Screening Your Health? Nicole Holten
The idea of "well-being" is big business nowadays. With the amazing technology that is easily accessible, we’ve become much more proactive regarding our own health. We check our own blood pressure while waiting in line at the local pharmacy, we do a free eye-check to make sure we can still see straight, and every six months we get postcards in the mail to remind us we're due for a dental visits and women’s health check-ups. Regular screening is important because it allows you to be aware of any risk factors at an early stage. Many of these tests can serve as a wake-up call. Early screenings have saved lives. One of the most important tests, according to the American Heart Association, is the heart health screening test. “Cardiovascular health is critically important to your overall well being," explains Wayne Faw, expert of the Cardio Test Center in Meridian. “Your cardiovascular system is designed to provide your limbs and vital organs with the necessary ingredients for life – oxygen and nutrition. The less your heart pumps, the less oxygen is delivered to other organs which may have an adverse affect on your health.”
“Many of these tests can serve as a wake-up call. Early screenings have saved lives.”
For those looking to be proactive in their own heart health, the Cardio Test Center specializes in cardiovascular testing with a non-invasive screening. "It's an easy test, but can give an indication if your heart beats too slow, carrying less oxygen, or too fast indicating premature aging of the heart." According to Faw, a lack of oxygen can result in a lack of energy, memory loss, and a poor immune system." Faw's cardio test measures the blood’s pulse rate and strength through a noninvasive Pulse Wave machine. One of the reasons why we don’t often sign up voluntarily for many of these health tests is because they involve needles, out-patient care, or are uncomfortably invasive. The Pulse Wave Test is none of these things, and yet will give you a clear understanding of the health of your heart. Wouldn’t it be nice to know how your heart is functioning? Screening tests, such as mammograms, Pap smears, and cardiovascular testing, can find diseases and conditions early when they are easier to treat. Making a small investment into screening can lend peace of mind and arm you with knowledge when talking with your doctor. Faw recommends talking to your doctor about which of the tests are right for you and when you should have them. iwj
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Sept/Oct 2013
Wayne Faw is an expert at the Cardio Test Center. He is not a physician, but offers heart screenings for informational purposes to those who take a proactive role in their well being. The services of the Cardio Test Center are being used by some physicians in Idaho. For more information visit www. CardioTestCenter.com or 208-795-5121. He conducts in-office and in-home testing in the Treasure Valley.
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Detroit’s Bankruptcy
FLYING HIGH STOCK MARKET Dini Harris • Harris Financial Advisors / KMS Financial Services, Inc.
The Motor City, a global symbol of innovation, modernity and American Capitalism is out of gas. The city of Detroit has filed for bankruptcy. Yet, the stock market is still driving to all time highs. Here's the big money question: Should an investor continue to put money into a retirement plan, IRA, their 401k, 403b,
Our natural reaction to securing wealth might be to wrap it up, pull it close, and hold tight.
Our natural reaction to securing wealth might be to wrap it up, pull it close, and hold tight. The children of the great depression, those kids who grew up in bread lines, buried their coins in old coffee cans, hid cash in the walls of their homes, and concealed their wealth within common everyday items. Because of those years of struggle they reacted emotionally from what they had experienced.
If you are just getting started in saving and investing for retirement, a mutual fund may be the best way to reduce some of this risk. As money grows you may look to spreading into several individual stocks to provide variety. There is also power in time and investing, but procrastination will cost you this advantage. Starting now, however small, be consistent and let your money work. There are options available to get started investing as low as 25 dollars per month. Lastly, seek advice from people you know and trust. If you are looking to find a professional that can help, seek a second opinion, and maybe even a third until your investment philosophies are aligned.
There is also power in time and investing, but procrastination will cost you this advantage.
Use your heart for giving, not for investing. Sadly, this is where most investment errors happen. Making investment decisions with the heart or out of fear rather than solid fundamental and technical analysis like financials, charts, and trends can have costly results. For example, historically, over the long term, stocks have outperformed www.idahowomensjournal.com
Although it is near impossible to determine exactly what will happen in the market and how that will affect the nation or even the world, consistency patterns can be found. In order to have some sort of consistency when trading stocks, it is important to continue to analyze market trends and understand what they mean. Next, go back to the basics and diversify. The old clichĂŠ for eggs in many baskets is still true today. Having the number of baskets that a well diversified portfolio provides helps to minimize volatility and is certainly less risky than concentrating on just one investment.
or Real Estate? Or would a smart investor purchase gold and silver coins to bury in the back yard? Many sensed this Detroit bankruptcy headline would be coming. Nevertheless, news of a once great city unable to pay its own bills certainly doesn't encourage people to set aside a part of their hard-earned cash into investments.
Here in 2013, society is still reeling from a great recession, watching great cities go belly up. So, how does a smart investor make choices in a time filled with such events and emotions?
other investments.
Know your goals, review them often, and then have the commitment to stay the course. With discipline in planning and sticking to principals, choices about savings and retirement will be a little less challenging.iwj Sept/Oct 2013
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Barbara Rudin
An Accountant and 9 Year Breast Cancer Survivor
Amy Urian
5
July/Aug 2013
www.idahowomensjournal.com
Barbara Rudin says frankly, “I may have been meant to have cancer because she is not afraid to open up and tell her story.” She is an accountant by career choice, and she played the odds even in the face of physical threat. Just six months after her father’s death from bladder cancer in 2004, Barbara Rudin was faced with her own breast cancer diagnosis. Feeling her family was still reeling from the loss of their patriarch, Barbara’s first comment to her doctor was, “And how do you suggest I tell my mom this?”
profile
Meanwhile, life was still taking place in her Arizona household. She was still working and even moved into a new house. She and the rest of her family still worked through the loss of her father.
Not every situation has a simple end. After Christmas in 2004 Barb underwent her second surgery, and a sentinel node biopsy. A sentinel node biopsy is when the doctor injects a blue dye or special tracer substance or both into the area around the original cancer site. The dye or tracer moves to the first lymph node (sentinel node) that drains close to the cancer site. The dye or tracer makes a map pattern of lymphatic fluid. The map then can show where the cancer is likely to spread and which lymph node is most likely to have cancer cells.
Rudin says, “Get a mammogram.” The numbers don’t lie.
At age 30 Rudin was living in Phoenix and had her first mammogram on a whim after her friend was diagnosed with stage IV breast cancer. Barbara’s results were negative, or no cancer in layman terms. Her doctor advised her that her breast tissue was too dense and they would not need to see her until she was 40. At 44, Rudin was tested. Over the long Thanksgiving weekend in 2004 she received a letter indicating her mammogram was abnormal and she would need more tests. On a weekend that was meant to be spent celebrating, Barb was instead spiritless. On her next visit to the doctor she had an ultrasound and a biopsy was ordered. By the time Rudin got home, her doctor had already made her appointment. Ruden heard the words, “You have cancer.” In her straight forward style she told the doctor of her father’s passing and asked him what to tell her Mother. The doctor sat in silence. The doctor’s discussion for treatment jumped to a mastectomy for a one-centimeter tumor. He encouraged plastic surgery is she chose, but Ruden wouldn’t be pushed into a decision. She went home and shortly after consulted with another doctor, her father’s Oncologist. The Oncologist gave her the best advice to that point. He referred Rudin to a breast surgeon. The breast surgeon took his time with her and educated her on her form of breast cancer. Taking control of the moment, Barb put the breast surgeon on the spot and asked point blank, “What would you do if it was your wife?” His counsel lead her path. The surgeon would go back in, explore around the tumor bed, map the tumor margins to know exactly which spot in the area may still be affected by the cancer. This method prevented unnecessary cutting and loss of body tissue. www.idahowomensjournal.com
Your doctor can see the dye or tracer with a special device. The lymph node can be taken out, cut into very thin slices, and looked at under a microscope at the time of surgery. She had 4 sentinel lymph nodes removed. She would have additional treatments and now knowing her prognosis was more positive, Barbara decided to share the information with her Mom. With reports in hand, Rudin talked to her mother. She was able to deliver the news that her daughter had breast cancer but all the damaged tissue had been removed. She still had several weeks of radiation treatments and wanted her mother included. With a mother’s love Rudin was scolded for not telling her what was happening. But for six and a half weeks, five days a week, Rudin’s mother was vigilant. Mother drove daughter to every treatment and caring for Rudin with the tenderness of a doting mother. Rudin is steady, sturdy, and was the last person friends would suspect had health issues. Barbara kept an active lifestyle that included organic foods and plenty of excercise. She has been active with the Susan G. Komen Race for the Cure long before being diagnosed with the disease, and continues to participate each year since moving to Boise five years ago. In jest, Rudin notes that the year she did not participate in the Race for the Cure is the year she was diagnosed with cancer. Sept/Oct 2013
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She wears her pink shirt to the gym, the grocery store, and as many places as she can. It helps to start a dialog so that she can share her story with others and get them thinking about their own health screening. Rudin is a breast cancer survivor. When asked what her most important message is, Rudin says, “Get a mammogram.” The numbers don’t lie. Research shows that early detection can dramatically increase chances of survival. And true to the accountant in Rudin, who sees life in simple calculatons, she says a lumpectomy and radiation are preferred over chemotherapy and mastectomies. iwj
For cancer support:
Susan G Komen National: ww5.komen.org Boise Susan G Komen: www.komenidaho.org St Al’s Mobile Mammogram Screenings: Sept 3, Council 253-4242 Sept 3, WalMart Nampa 461-6481 Sept 4, Walter Knox 367-8787 Sept 5, Meridian Health Plaza 367-8787 Sept 5, Weiser 367-8787 Sept 9, SWDH Caldwell 455-5345 Sept 9, Micron 367-8787 Sept 10, Cascade 382-4285 Sept 11, Vale Clinic 541-473-2101 Sept 11, Nyssa Clinic 541-372-2211 Sept 12 SWDH Payette 549-2370 Sept 12, Blue Cross Meridian 331-7644 Sept 17, Garden Valley 462-3533 Sept 18, W.V. New Plymouth 278-3406 Sept 19, D&B Supply Caldwell 453-2423 Sept 19, Micron 367-8787 Sept 24, El-Ada Homedale 337-4812 Sept 24, Horseshoe Bend 793-2257 Sept 25, Meridian Health Plaza 367-8787 Sept 26, Boise Inc. 384-7177 Sept 26, Weiser 367-8787 Sept 27, Middleton Clinic 585-6311 Sept 27, Walter Knox 367-8787 There are 26 locations in October. For other dates call 367-3571 or 866-7513
7 Sept/Oct 2013
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B e s t Networking Advice
planning
Compiled by the IWJ
Looking in the community of business professionals, eyes will settle on a cluster of people. In this case, the cluster happens to be a group of people who are active online. The question was asked, What is the best networking advise you've received? Here is what they said: people “Connect with two or three triguing that you find interesting/in ne n-o and follow up with a one-o foster meeting that allows you to the relationship.”
-Cruisy Susie Conger
“The more you speak about your business, the better you can communicate your business.”
“Potential leads don't care about you. They care about what you can do for them!” -Eagle Acupuncture’s Toni Burris
“Go to a IWJ event and bring a giveaway for 60 seconds of your time. IWJ networking events are one of my friend's favorites.” -Jahanara Dancer of 1 World Dance
-Amy Urian with It Works !
“Just
show
-Barbara
up!”
D Hugue
nin
30 secondor pitch r u o y t e G “ l/elevat commerciad then share it.” r pe Bona down, an -Amy Ho
Other tips
Look for leaders: If they lead, most likely they're going somewhere. You should be on that itinerary. Be memorable: Find something that makes you stand out. It might be in wearing a certain brioche or a color, or it might be in always having a gift in your pocket. Follow up: At some point the goal is to capture leads. So for heaven's sake, follow up with them. Resist the clique: Don't look for revenue through the same 10 people you've become attached to. Look around, sit in other places, and have new conversations. Contribute: Be purposeful. Not to sell your wares, but intentional to contribute. Share knowledge, appreciation, ideas, strength, or leadership, but share who you are, where you are.iwj www.idahowomensjournal.com
Sept/Oct 2013
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planning
It is said that people don’t know until they know
HOW TO BE BUSINESS in 60-seconds!
y x Se
business, that means you
Karleen Andresen, Marketing Renegade
care how much you
save money with our unique model.” There are several
how much you care. In
problems with this. It’s long winded for one. And trying
have 60-seconds to create a
to be mysterious to create a stampede of inquiries works
lasting relationship, right? Wrong! That means you have
for companies like Apple, Google, or Nike - not for local
one minute to make them “want” to know who you are.
business.
To attract people requires giving something to make them
While these efforts still attract some, it doesn’t attract a line
come to you. In a social setting, you adorn yourself with bling or a cute pair of shoes to be noticed. In a business setting, you say something worth hearing. Let’s examine a couple.
up of options to choose from. It doesn’t accomplish
“To attract the task. The suitors are leaving. people requires giving something But what if Betty got a little creative and said, “Hi my to make them name is Betty and I’ve helped 13 people in the last six come to you.” months increase revenue by 25 percent, and if you’d like to be one of them, let’s talk.”
Betty introduces herself at a chamber meeting, “Hi my name is Betty and I am a life coach”. This is the business card
It takes a bit of effort to be attractive, and that’s the
intro. It doesn’t exactly give you chills.
business setting. Just like getting someone to turn their head, words must resonate in the ear.
Heidi offers this, “My name is Heidi, I work for ABC
The model is simple: Say what the
company and we
company does, offer
offer companies
a result potential,
the chance to save
and tell them how
money through a
to follow up.
special model. (the droning begins) I can’t
What if Heidi said, “With
really explain it here,
under $250, my company can
but we would be happy
decrease your spending on
to sit down with you and
average by 35 percent by
show you how you can
applying one of three
9 Sept/Oct 2013
www.idahowomensjournal.com
steps. My name is Heidi with ABC company, and I’d like to take you to lunch.” It’s still longer than the first example, but in social and business settings some people feel a need to talk longer.
is “The modehl at the w simple: Sadyoes, offer company otential, a result p m how to and tell the up.” follow
When translated to a social model: Say hello, illustrate what they can gain from staying, and let them know you’re interested in a second date. This same model can be used across industries.
“My name is Judy. Losing weight can be a losing battle. With one month of time and 250 dollars, you could lose as much as 30 pounds. If life would be different for you 30 pounds lighter, I’m offering free brownie packets to taste test. No obligation except to tell me if you liked it.” “I’m a certified virtual admin with special bells and whistles in Wordpress, blog posts, and social interaction, and it would be my pleasure to offer introductory packages starting at 50 dollars a week. I can free up two major tasks with this plan.” Once the model is understood, then it becomes a matter of word-smithing. Want to entice someone to pull the trigger: introduce the company, slip in an example of results, and in your best professional tone, invite the listener to come talk. iwj
www.idahowomensjournal.com
Sept/Oct 2013
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• Nutrition Tips • Healthy cooking class • Other Alternatives to Good Health • Open to the public
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“When it hurts, we help.” Heart Center at The Infinity Wellness Center (208) 344-6099 1001 N. 27th Street, Boise, ID
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