idaho
WOMEN’S JOURNAL
contents
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Come Play with the IWJ ( networking meetings )
Location changes coming in 2013 Check the website for more details and sign up for our email newsletter online to be in the know!
planning - Sugarplums, Snowflakes, or Sales
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practices - Pinterest Beginners & Womenpreneurs
principles - Empty Nesters
product - Healing Environments
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Special no-host dinner coming in December, watch for it!
profile - There’s Always an Upside An Interview with Sylvia Hampel
Karleen Andresen, Publisher Amy GreenSky, Design Coordinator ROB AYERS, Cover Photographer, Boise Fashion Week Distribution Distributed through the U.S. Postal Service, and at many Treasure Valley locations. Emission-free distribution in Boise city provided by North Star Cycle Couriers. See our Website, www.IdahoWomensJournal.com, for a list of locations. If you would like additional copies of this issue, please email karleenandresen@gmail.com. There may be a postage charge. The Idaho Women’s Journal is published bimonthly and is available free of charge. No part of this magazine may be reproduced without the written permission of the Publisher. The Idaho Women’s Journal is not responsible for any editorial comments (other than its own), typographical errors from advertisements submitted as camera ready or any reproduction of advertisements submitted as camera ready. If an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time, whether or not is has been already acknowledged and or previously published. The advertiser assumes sole responsibility for all statements contained in submitted copy and will protect and indemnity the Idaho Women’s Journal, its owners, publishers, and employees against any and all liability, loss or expense arising out of claims for libel, unfair trade names, patents copyrights and proprietary rights and all violations of the right of privacy or other violations resulting from the publication by this journal of its advertising copy.
Our working partners:
www.WBCIdaho.org
Sugarplums , Snowflakes , or Sales
planning
Calvin W. Goings, Regional Administrator SBA
Customers are starting to have visions of sugarplums and snowflakes. Small business owners visualize increased sales. According to the National Retail Federation’s Holiday Consumer Spending Survey, holiday sales will increase 4.1 percent. In these times, don’t be unprepared for any increase in business. The SBA has gathered these tips to support Idaho small business owners in their workforce and their promotions.
Financing Seasonal Working Cap ital Needs? If you need help meeting your short term working capital needs, SBA’s CAPLines program can help. From contracting to purchase orders, CAPLines provides financing through a revolving line of credit. CAPLines can help small businesses manage their cash cycle, scale up and create jobs. The Women’s Business Center is another source of capturing a small loan to support the increase in business. The Idaho branch provides counseling and a short turnaround on loan approvals.
Hiring Temporary or Seasonal Workers? If you plan to hire temporary or seasonal workers, be aware that some of the laws and regulations that apply to full time employees differ from those that apply to seasonal or part time employees. Take time to review the publication Equal Employment Opportunities Law – Who’s Covered? It will help you determine whether a person is an independent contractor or an employee, and which is covered under federal laws. Knowing this will avoid misunderstandings when it comes to seasonal workers and some benefit and tax laws.
www.idahowomensjournal.com
December 2012
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practices
Beginner tips for Pinterest and the W
omenpreneur
Bri Clark
Pinterest is the fourth largest traffic source worldwide. In general, people respond to visual influence more than any other, and Pinterest is a virtual bulletin board of images. Women dominate Pinterest and social media in general. At this point you should be asking yourself what does all this have to do for a womenpreneur and her marketing strategy? There have been skeptics over social interaction. Wondering how Pinterest could help business outside of fashion, photography, home sales, or crafts is especially true.
Here are five beginner tips to help the busy Womenpreneur on Pinterest. • Connect your Facebook, Twitter, and Email accounts with Pinterest. Even if you are friends with people on multiple platforms some are more active on Pinterest than Facebook or Twitter.
• Create boards that your target market will appreciate.
OTHER PINTEREST USERS:
• Look for other boards to follow, and learn from boards made by your competitors. Seriously, you can learn from them. What works and what doesn’t.
• Grasp the Value. Liora Mendeloff, present of the Women Speakers Association said, “Collaboration is the new Currency.” Connecting and supporting competitors is an opportunity to learn and teach. Comment, include, and share pins.
• Make board titles catchy and memorable. Like all marketing strategies you’ll have to test, measure, and test some more. Pinterest isn’t a fit for everyone, but it is one of the fastest growing social channels to be at.
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www.Pinterest.com/BelleConsult - Social networking winner www.Pinterest.com/RaganComm - Marketing Jedi www.Pinterest.com/Sharp - Pinterest Co-Founder www.Pinterest.com/NaturalGrlDiary - Natural helps guru on PBS www.Pinterest.com/ITrumpJewelry - Ivanka Trump jewelry line www.Pinterest.com/DTEmbellish - Wedding planner Dave Tutera
www.idahowomensjournal.com
Tips to Help my New Mom Help with the housework. It gives me and mom time alone.
Limit visiting time. My mom needs rest.
Be patient when my mom is feeding me. I want to feel close to her. Someone else can give me a bath. I will try hard to like it.
Offer to prepare a meal. We need nourishment.
WIC wants to help give me and mom food for our good health. You can call them.
Love,
cdhd.idaho.gov 327-7488
“In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age or disability". "To “In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, file a complaint of discrimination, write USDA, Director, Office of Civil Rights, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410 or call (800) 795-3272 (voice) or (202) 720-6382 national age or provider disability. file a complaint of discrimination, write USDA, Director, Office of Civil Rights, 1400 Independence Avenue, S.W., (TTY). USDA isorigin, an equalsex, opportunity andTo employer. ”
Washington, D.C. 20250-9410 or call (800) 795-3272 (voice) or (202) 720-6382 (TTY). USDA is an equal opportunity provider and employer.”
www.idahowomensjournal.com
December 2012
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practices
Empty Nester Blessings As business women, watching the children leave is a challenge for many. Empty nest is not generally spoken of over board meetings and spreadsheets, but it hurts just the same.
Empty nest syndrome is a general feeling of grief and loneliness that many adults experience when their children leave home. Mothers, often the primary caregivers, are more likely than fathers to experience empty nest syndrome. It can be particularly hard on single mothers. Parents who experience empty nest syndrome may become sad, depressed, overwhelmed by worry, stress, or anxiety about the well being of their child. However, an empty nest does not have to be a negative experience. There can be a new and evolved blessing. The first step in alleviating the symptoms of an empty nest is to recognize the loss and honor it by allowing for a period of grieving.
In On Death and Dying, Dr. Elisabeth Kübler-Ross identifies five emotional thought processes that are typically experienced during the grieving process:
• Denial • Anger
• Bargaining • Depression
• Acceptance
WANT TO LEARN MORE?: Transformational Life Coach www.TheTransformationalJourney.com Life Coach - www.BoiseWell.com Business Energy Coach - http://www.GetFitForYourBiz.com Boise Transformational Meet Up group www.meetup.com/The-Transformational-Journey-Meet-Up-Group
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December 2012
practices
for Working Women
Laureen Quick
These stages do not necessarily happen in a sequential order, one at a time, or complete it cycle during a single period. Nor does everyone who is grieving go through all of them. These stages can be used as a way for understanding and processing feelings when experiencing a loss. As part of the grieving, begin a process of personal transformation. Begin to accept the loss of the child who depended upon you, who looked to you daily for love and support. At the same time, begin to open up to the possibility of a new kind of parent-child relationship—a relationship between two adults who love and support each other based on familiar bonds. A new relationship emerges out of a process of transformation. That process encourages letting go of old patterns with a child to embrace new ways. Embracing new ideas is another step to feeling the gifts of children growing up. There are activities like night classes, dance or reading groups, networking meetings, and dinner with friends that are new considerations. There is the idea of saving money that can be spent on purchasing long forgotten decorator items or collecting for more grown up gifts for children. These are just the tip of the proverbial iceberg; however, the positive impact is threaded throughout.
www.idahowomensjournal.com
December 2012
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products
Healing Environments
Janice Lung
Straw wrapped along the interior of the cinderblock building to make thick walls and window sills. Two layers of mud plaster were spread over the walls before the final, beautiful earth plaster. Doors, floors, windows, walls, and all the finishes were installed. Another feature of the transformation was the goal of 100% re-used products: hardwood flooring, doors, windows, vanity, light fixtures trim work and more.Straw-bale walls and re-used products might lead one to an incorrect impression that the building is granola. It is more accurate to think of it as “consistently inconsistent.” Straw is a waste product, left over after hay has been harvested. Re-used building materials are often designated for a landfill. And yet, in this little cottage on Boise Avenue they have been re-born.
Straw-bale Wellness Cottage, located at 404 W. Boise Avenue in Boise, opened in August as an energy-inspired learning facility. According to its owner, Janice Lung, an education professor, “Walking into a straw-bale building creates an almost immediate healing energy.” Most people intuitively understand the energetic give and take within personal environments. When the home is a wreck – it is felt. When feeling tension and walking into a tranquil sanctuary, there is instant ease. This is a big deal for women who lead often chaotic lives. Personal environment is an important sources of energy that fuels the on-the-go lifestyle. So when people walk into a straw-bale building and almost immediately feel a healing energy, that a big deal too. Like the seeds of many great things, the idea of a strawbale cottage sprouted over the New Year holiday. Lung envisioned, designed, and measured. Today, the building beacons those who seek peace in their life plan.
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December 2012
www.idahowomensjournal.com
profile
There’s Always an Upside with SYlvia Hampel, owner of clearview cleaning
Sylvia Hampel has never faced a hurdle she couldn’t clear. But she didn’t always glide over those hurdles with ease and grace. Hampel’s success is the product of tenacity, drive, dedication, and endless hard work that started when she was a teenager, when many girls her age were consumed with thoughts of first dates and fashion trends.
she was pregnant. The father of the baby was older, and Hampel knew they wouldn’t stay together. She was prepared to give the baby up for adoption because she felt it was the best option. But Hampel, who had herself been adopted, was surprised when her parents told her they wanted her to have an abortion instead. She struggled with the choices in front of her, wondering what would be best for her future and the future of the child she was carrying. “When you’re 15 and pregnant, imagine that,” she says.
Hampel launched a business called Clearview Cleaning in 1995 and has guided it into its position as one of the largest janitorial service companies in Idaho. It wasn’t easy. Hampel was the single mother of four children when her business was just getting off the ground. In the early years she cleaned client’s offices at night while neighbors watched her children.
Hampel is clear on her position in the abortion debate: She would not have an abortion at 15 because it violated her personal beliefs, but she is fiercely pro-choice and an outspoken supporter of a woman’s right to choose. “When you are 15 and pregnant, no one knows what that woman is going through except her,” she says.
“Hampel’s success is the product of tenacity, drive, dedication and endless hard work.”
Watching Hampel describe her work style, it is easy to see how her success came by her own design. She makes things happen using any resource necessary. Hampel is small in stature (5 feet 1-and-a-half inches tall), but she is a heavy lifter: She carries around an iPad and a bulky Day Timer (the same one she has had since she was 17) and also uses a phone calendar. She uses multiple devices to make sure she doesn’t miss anything, and also to make sure she has the right tool for the right situation. She doesn’t like to use her iPad when meeting with new clients, for instance, because she doesn’t want to appear distracted by fiddling with the device. She wants them to know they have her full attention.
When she hired her first employee, a Bosnian woman, Hampel was touched by the woman’s drive to succeed. Many of her employees - there are more than 250 now - came to Idaho from other countries. Some are Bosnian war survivors. Others worked two jobs - one during the day and then for Hampel at night - just to earn enough money to survive. “I don’t feel like my hardships compare to so many of the people I know,” Hampel says. “They had to start from scratch.” Yet Hampel’s story isn’t much different. She was 15 years old, living in Salt Lake City with her parents, when she discovered
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Hampel thought she had convinced her parents that she could give up the baby for adoption, but one month before the baby was due she discovered her parents planned to keep the child and raise it as their own. It wasn’t the life she wanted for her unborn baby. Her parents were strict and had violent tempers. Her life changed at that moment. She decided to move out of the house in order to raise her daughter on her own.
Their only possessions: a bottle and a blanket. Hampel slept on a friend’s floor for two weeks while she formed a new plan. Soon she had an apartment of her own and was working two jobs in order to stay on track to graduate with her senior class. For two years, during her junior and senior years of high school, Hampel’s schedule went like this: Leave the apartment at 5 a.m. and drive 45 minutes to her aunt’s home to drop off Jessica while Hampel went to school. A friend stayed with the baby at Hampel’s apartment while she worked a graveyard shift at Denny’s. “I probably had 3 or 4 hours of sleep a night. I napped in the afternoon,” she recalls.
www.idahowomensjournal.com
profile Chereen Langrill Encouragement from a high school math teacher and the teacher’s wife spurred Hampel on to Westminster College in Utah, where she earned a dual degree in aviation management and business within three years. She began a career as an air traffic controller (she was too short to fly so followed a different path), taking a job in Salt Lake City, then Pocatello and eventually in Boise. “If you want it, you can really get after it,” Hampel says. “You hear so many people complaining about their lives, but the bottom line is you can do the thing you want to do.” The math professor and his wife (the Babcocks) became Hampel’s second family. It is a bond that remains strong today. They babysat Jessica while Hampel attended college, worked as a waitress and cleaned houses. They are part of the reason Hampel feels so blessed in her life. Instead of viewing her life as a series of struggles, she views each event as a little miracle. “In my life I just feel like I have been really blessed,” she says. “There have been people who have helped me along the way.” Hampel’s next big hurdle came as her marriage was ending. Hampel and her husband had started a commercial cleaning company while married, but the business was stagnant with just one client. After the divorce Hampel asked to keep the business and then decided to develop it, cleaning houses in addition to the commercial business. With primary custody of four children, Hampel was again in the position of relying on neighbors for help. While she cleaned at night her neighbors watched her children. “I think because of the struggles I have had it helps me connect with the people who work for me,” she says. Life is good in Hampel’s world: Her children, she says, are “phenomenal.” Talented as athletes and musicians, and driven, just like their mother. Hampel’s children are her greatest source of pride. “There’s always an upside,” she says, “When you’re 15 and pregnant, what is the upside? You have life, you have a roof over your head. You can work.”
www.idahowomensjournal.com
Publisher’s Point
Being struck by a lightening bolt is considered a negative. It infers a danger zone and the idea of hospitalization soon follows. However, the idea of lightening means there is an electric current in the air. It’s something rarely experienced, and when it is, you can never explain it but you definitely feel it. That is what is coming! I sense something coming. It’s something odd, strange, a sensation I can’t put words to. But it’s good. However, it’s clothed in collaboration, an open willingness to not hold back, to give freely when the stars align. That said, the new year will bring some amazing things. Unique, over-the-top kinds of ideas! The first is the Friends in Action Conference. Friends in Action is for every person with a parent or anyone who plans on aging over time! Friends in Action had 300 men and women attend last year. These are people who are, or will be, taking care of someone in the coming five years. Caring for someone with a disability, an aging parent, or a loved one who accidentally got hurt is a lonely task.
n Join the Friends inmAectonio: Conference with 2013
, Saturday, January 26 Building BSU, Student Union ference sessions) Cost: $15 (includes con
Look for our Boise AnnouncemenFtainshion Week 2013
l be there, lunch, Resource experts wil included o als are g kin and par
33-1363 To Register: 208-3 e regiver-conferenc oise.org/family-ca http://www.FIAb
Live like you mean it,
Karleen 11
December 2012
www.idahowomensjournal.com
Shasi Ajmani, M.D.
Women's Health Medical Doctor www.WHADoctors.com Real health for real women
KARLEEN ANDRESEN
Who’s
Idaho Women’s Journal Owner/Publisher www.IdahoWomensJournal.com Business women who refuse to deny they have a life.
KRISTIN ARMSTRONG
who
of Idaho Women
[ a g r o w i n g d i r e c t o r y o f Id a h o w o m en ] JUDY DIETZLER
sue macartney
DR. YVONNE FEDEWA
Marilyn mcallister
Melaleuca Marketing Director 208-344-2133 Lower BP, cholesterol, lose weight with ease, chemical-free cleaners.
Competitive Cyclist www.KristinArmstrongUSA.com Gold medalist, time trial, 2008 Summer Olympics, Beijing.
Essential Life Boise Owner www.ELifeBoise.com Full body wellness for the busy professional.
CHARLENE BRAGG
COLLEEN FLETCHER
Group One Owner/Independent Contractor www.GroupOne.com/CBragg Real Estate expertise for today’s market.
Massage & Body Boutique Owner www.MassageBoutique.com Est. 1995. Your Wholistic Beauty Boutique.
MYRNAMARIE BROOKS
PAM GROVE
SendOutCards Owner/Independent Distributor www.SendOutCards.com/Caring Teaching gratitude through using greeting cards.
Group One Real Estate Owner/Independent www.PamGrove.com I help people buy or sell their homes.
SUSAN CONGER (CRUISY SUSIE)
SYLVIA HAMPEL
All About Cruises Owner/Travel Agent www.AllAboutCruisesOnline.com Hassle-free cruises with a world of itineraries!
ROBIN A. COOK Personal Accounting Solutions, LLC CPA/Owner 208-362-0933 Professional conservator and fiduciary services: bookkeeping for loved ones
Crescio Inc. Brand Transformer www.ColleenDavis.com Helping solopreneurs do what they love and make money doing it.
Your Fitness Your Life, LLC Owner www.YourFitnessYourLife.com Nurture your most valuable business asset -- you!
SHELLEY Mcclure
Vault Denim Executive Director & Founding Distributor www.PremiumDenimGroup.com For jean lovers by jean lovers!
margi mcdaniel
Nourish, LLC Owner, Certified Nutrition Therapist www.MargiMcDaniel.com Specialize in hormone balance / renew your radiance.
Missy smith
Clearview Cleaning President www.clearviewcleaning.biz A full service commercial janitorial company since 1995, locally owned
HowDoesShe.com Partner www.HowDoesShe.com 40,000 subscribed readers in less than two years.
DINI HARRIS
TONI SMITH
Harris Financial Advisors Partner www.HFABoise.com Securities and advisory services through KMS Financial Services, Member FINRA/SIPC
VICKI HURST
COLLEEN DAVIS
Your Color Image Center Founder & Owner / Image & Color Consultant www.YourColor.us Est. 1980. Specializes in Custom Blend Mineral Cosmetics.
Emotional Freedom by Vicki Owner www.EmotionalFreedombyVicki.com Tapping away stress, anxiety, overwhelm and more!
DL Evans Bank Vice President & Branch Manager www.DLEvans.com The hometown community bank for women.
sheila spangler
Women’s Business Center Program Director www.WBCIdaho.org Workshops on Back of the Napkin Business Plans.
= 5 years or more in that business
www.idahowomensjournal.com
December 2012
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