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MESSAGE
Dear Friends of
By tradition, Filipinos back home “come of age” when they reach 18 years. That milestone is no less momentous for Fiesta In America as 2016 marks our 18th year as the biggest indoor consumer expo and cultural show of its kind on the east coast. For Fiesta In America, this milestone is both a backward glance and a look ahead. We turn back with pride to revisit our roots. Fiesta In America was born as the US-Philippines Trade Show at the Javits Convention Center in New York 17 years ago – a lifetime for young participants this year. Back then, the small contingent of exhibitors shared the spotlight with beloved stars of homegrown cinema: Amalia Fuentes, Romeo Vasquez, Eddie Mesa…names that do not light up the three-inch screens of smartphones. Yet they occupy a soft spot in the hearts of thousands, for whom LVN and Sampaguita Pictures were the true birthplace of stars. Indeed, it has been a remarkable journey from Gabby Concepcion to Paulo Avelino. We gaze at the future with excitement. Digital technology and the still-evolving Internet will connect Fiesta In America to millions more quickly and widely that my head spins with possibilities. Though I can’t predict what new apps and mobile devices are still to come, one thing is clear: our goal of fostering goodwill among cultures, of promoting exports and tourism, will be advanced by new forms of media that will make Facebook and Twitter as outmoded as the telex and mimeograph machines. We acknowledge our legions of supporters across nearly two decades. More than 200,000 Filipinos and non-Filipinos have been guests of Fiesta In America since its founding. Our Ambassadors in Washington, DC and Consuls General in New York have been our strong advocates, up to the Honorable Mario De Leon, Jr., our friend and outgoing Consul General (see special tribute). As well as the business communities of the Philippines and the United States have provided Fiesta In America with a solid base of sponsors, exhibitors, and advertisers. Please join me in celebrating this milestone and the limitless possibilities ahead. Mabuhay ang Fiesta In America! Mabuhay tayong lahat! Sincerely,
Nanding Mendez President, Fiesta in America
Our Mission To mobilize Filipinos from the US and the Philippines to think "stronger together" is the way to give them a voice in America.
Fiesta Talks is published yearly by Special Edition Press, Inc. | President/Publisher Nanding Mendez; Vice President Len Manansala; Editor-in-Chief Len Manansala; Associate Editor Pilar Nina R. Mendez; Contributing Writer Laura Garcia; Art Director Manny Mendez; Internet Master Nathan Mendez; Assistant Art Director Ivan Beltran; Audio/Visual Enrico David; Accounting Manager Vicie Allam; Comptroller Jesse Arteche; Sales Manager Coy Apostol; Cultural Festival Director Ogie Afable; Cultural Festival Manager Rose Javier; West Coast Correspondent Cora Pastrana; Peoples Ball Chair: Bobby Yalong; Empowerment Awards Chair Darlene Borromeo; Beauty Pageant Co-chairs Tet Palencia / Lilian Vita; Catholic Mass Co-chairs Rhodora Lyness / Virgie Wilcox; Catering Managers Ester Isip / Connie Capili / Evelyn Herrera; Video Director Mervin Mendez; Santacruzan Chair Mely Garcia; Managers (Philippines) Marina Llorente Cudala / Yoli Del Mundo; Community Outreach; Miquel Braganza / Juliet Payabyab; Logistics; John Pintor
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United States of America
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Barack Obama, President of the United States of America
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MESSAGE
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Republic of the Philippines
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Rodrigo Duterte, President of the Republic of the Philippines
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EMBASSY OF THE PHILIPPINES
The Embassy of the Philippines The Embassy of the Philippines extends its warmest greetings to the organizers, sponsors, exhibitors, performers and visitors of the 18th edition of the Fiesta in America at the Meadowlands Expo Center in Secaucus, New Jersey on 13-14 August 2016. May Fiesta in America continue to thrive, celebrate cultural diversity and promote the industries of the community as its continued success relies on the vibrancy of the minority communities and prosperity of their business and commerce. We hope that this year’s festival will build partnerships, ignite the communities’ pride and inspire their entrepreneurial spirit. Congratulations on your 18th Anniversary and we wish you more success in the years to come.
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Patrick A. Chuasoto Deputy Chief of Mission Washington D.C.
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MESSAGE
Consul General of the Philippines New York
I congratulate the Fiesta in America as it holds its 18th gathering of Filipino Americans in the East Coast. The Philippine Consulate General in New York recognizes the untiring efforts of the officers and members of Fiesta in America under the leadership of its President and CEO Fernando ”Nanding” Mendez for continuing to organize this event which Filipino Americans look forward to yearly. The event is not just a platform to showcase Philippine products and culture, but provide opportunities to the Filipino Americans in New Jersey, New York and other neighboring states to get together and enjoy performances of Filipino artists both from the Philippines and homegrown. It is also a great avenue to enable Philippine exporters, tourism facilitators, real estate firms and other Philippine businesses to tap the Filipino American market under one roof.
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Seeing that this event has made successful strides in bridging the gap between the Philippine business sector and the Filipino American market, I encourage the Fiesta in America to persist in drawing not just Filipino Americans but other demographics in the US as well. Rest assured that we will continue to support Fiesta in America, as it greatly contributes to the Philippine Consulate General’s economic and cultural diplomacy efforts. Mabuhay ang Fiesta in America!
Mario De Leon, Jr. Consul General
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MESSAGE
Office of the Governor New Jersey On behalf of the State of New Jersey, I am pleased to extend greetings to everyone gathered for the 18th annual Fiesta in America. Each year, Fiesta in America provides an excellent opportunity to celebrate New Jersey’s thriving Filipino community through musical performances, delicious ethnic cuisine, art exhibits and other culturallyinfused activities. Today’s event is a yearly reminder that small, minority owned business can expand, flourish and succeed in the Garden State, and I commend everyone who helped organize this year’s festival for your dedication to preserving and sharing your rich culture and heritage. Best wishes for an enjoyable event. Sincerely,
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Chris Christie Governor
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MESSAGE
Office of the Governor New York It is a pleasure to send greetings to the participants, sponsors, and organizers of the annual “Fiesta in America” taking place at the Meadowlands Exposition Center. New York’s greatest strength is its diversity of people and the contributors they make in many areas, including economic development, job creation, and growth of new business and commerce. Individuals of Asian and Latino heritage in the Tri-State area continue to add to the vibrancy and economic prosperity of the region through events such as the annual Fiesta in America, bringing the best of both cultures together in a venue filled with entrepreneurial energy and cultural vitality. For the past 17 years, this trade show has been a popular way for business owners, investors, and others to network within this lively setting of business and pleasure. The chance to form new partnerships offers the potential for future business growth through new associations and opportunities, and I applaud this culturally inspired way to explore creative ideas that lead to exciting prospects.
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Warmest regards and best wishes for an enjoyable and productive event. Sincerely,
Andrew M. Cuomo Governor
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Office of the Mayor New York I am delighted to welcome you to the 18th annual Fiesta In America at the Meadowlands Exposition Center. New York's immigrant communities have helped to transform our city into a global hub of commerce and innovation, and our thriving Filipino American population has made vital contributions to every sector throughout the New York metropolitan area. Featuring a diverse array of exhibitors, business seminars, Filipino music and folk dancing, and delicious traditional foods, this annual trade and cultural fair is a wonderful occasion for Filipino and American companies and entrepreneurs to showcase their goods and services, and establish relationships with consumers and investors from the United States and beyond. As my administration works to expand opportunity for all New Yorkers, I applaud the Fiesta’s organizers and everyone in attendance this weekend for their efforts to promote economic development, foster cross-cultural exchange, and unite and empower Filipino Americans. Together, we are forging a brighter, more inclusive future for all.
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On behalf of the City of New York, please accept my best wishes for a productive event and continued success.
Sincerely,
Bill de Blasio Mayor
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Office of the Mayor Secaucus, New Jersey It is my pleasure to welcome Fiesta in America to the Meadowlands Exposition Center again this summer. Now in its 18th year, the Fiesta has become an eagerly anticipated tradition in Secaucus, not only for the many Filipino Americans who make their home here, but also those Asian and Latino residents in our community. The Fiesta’s blend of trade show and cultural exposition provides opportunities for mainstream businesses to reach these strong consumer groups and allows Filipino business to penetrate the mainstream consumer market. Exhibitors reach more than 20,000 consumers whose work ethic and perseverance have made them ideal demographic with high credit ratings and steady incomes. Indeed, they are in the forefront of the American business and cultural community. I congratulate the Fiesta organizers and sponsors on selecting the theme of “Total Wellness” for this year’s event. Health is society’s most important issue and most valued asset. Indeed, the ancient Roman poet Virgil wrote, “The greatest wealth is health.” Festival goers can attend wellness modules focusing on the multiple components of physical and mental health, including diet and exercise, positive relationships and financial stability. In addition to the themed programs, the 2016 celebration will feature pavilions showcasing trade and the rich artistic, culinary and religious heritage of the Philippines.
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It is our sincere hope that visitors to the Fiesta will find a warm welcome here. Secaucus is a suburban community located just five miles from Midtown Manhattan. Our town truly combines the best of both worlds! We are proud to say that visitors can kayak on the Hackensack River during the day and take in a Broadway show in the same evening. We hope our guests will so enjoy their stay that they will return to shop, dine, walk along the riverfront and take in the scenic beauty of our Meadowlands home. The popularity of this annual gathering is a testament to your organization. I am certain that is this year’s Fiesta will be the most successful yet. Congratulations! Sincerely,
Michael J. Gonnelli Mayor
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MESSAGES Assemblyman, 36th District Congratulations to “Fiesta in America!” for 18 years of coordinating the State of New Jersey’s most important and largest gathering of Filipino-Americans. I would like to personally thank you for allowing me to participate in this momentous event. “Fiesta in America” showcases the rich heritage, language and independence of the Republic of the Philippines, while also serving as an invaluable conduit for consumers and businesses. “Fiesta in America” successfully combines trade, commerce and cultural expression in an ever-growing consumer market. Your organization routinely delivers a welcoming atmosphere, encourages members of the Filipino community to actively participate in events that affect their families and strengthens their social awareness. The traditions and contributions of Filipino-Americans continue to play an essential role in the City of Passaic and New Jersey’s thriving multicultural communities. It is with great honor and privilege to be part of this vibrant event and I wish members of the Filipino community continued achievements for many generations to come. Best Wishes,
Gary S. Schaer Assemblyman, 36th District
New Jersey General Assembly I would like to take this opportunity to offer my personal congratulations and best wishes to the participants and guests of the Fiesta in America, as you commemorate your 18th anniversary on August 13-14 2016. We applaud your efforts and commitment for being a vigorous advocate for the Filipino American community. I support and enthusiastically look forward to working with you along with the future generation of leaders inspired by the Fiesta in America community, as we collectively attain great success for the State of New Jersey. Congratulations and my best wishes for continued success. Sincerely,
Speaker Vincent Prieto New Jersey General Assembly
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MESSAGES
Office of the Mayor Jersey City, New Jersey
On behalf of the City of Jersey City, I am proud to recognize Fiesta in America during the 18th Annual Fiesta in America Festival. For the past 18 years, the Fiesta in America celebration has served as a cornerstone for the Filipino-American business community here in New Jersey and the greater East Coast. It is during this time that Filipino businesses not only showcase their culture, but introduce their products to the mainstream market in an eort to develop stronger trade practices. The Filipino-American community is a vital part of our economy, whose presence directly affects the diverse businesses here in Jersey City and throughout the world. For this reason, I encourage all entrepreneurs to continue to seek new ways to improve their communities through smart business practices and trade opportunities. During the18th Annual Fiesta in America, I would like to commend Fiesta in America, the Filipino-American community, and all those who continue to support their eorts to open the doors to Asian culture and marketplace. I wish you all an enjoyable event and look forward to many more years of continued success and celebrations. Sincerely,
Steven M. Fulop Mayor
CONSULADO GENERAL DE HONDURAS 255 W 36th Street New York, NY 10018
The Honduran General Consulate in New York, congratulates Fiesta in America on its 18th Anniversary, and joins the Filipino American community with the rest ofthe participating countries on this grand expo. We are glad to be a part of this culture-based event in which we can associate ourselves with the best that each country has to offer. We thank Fiesta in America for creating and strengthening intercultural bonds as well as enhancing the importance of the immigrant community in this country.
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From the Cultural Director It is with great pleasure to greet all our kababayans a HAPPY FIESTA! Once again, Filipinos and non Filipinos in the Tri–State area will converge at the Meadowlands Exposition Center in Secaucus, New Jersey to experience the summer’s biggest and most exciting event, 2016 FIESTA IN AMERICA EXPO & CULTURAL SHOW. This year marks the 18th year anniversary of Philippine Fiesta rebranded as Fiesta In America and the first indoor event of its kind in New Jersey to promote Filipino heritage. It was in the year 1996 when it all began at the Javits Convention Center in Manhattan and I can still recall where thousands of Filipinos and non Filipinos alike gathered at the center’s pavillion with one common goal and that is to take pride in celebrating our heritage, the Filipino heritage. It has been four years when we lost a very dear friend of ours who has been the pillar of this event, the Vice President of Philippine Fiesta the late Milagros Beltran Mendez, for all those who knew her intimately and close to her surely she will be missed and forever she will be in our hearts.
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Throughout the years, the Philippine Fiesta/ Fiesta In America has been supported by numerous sponsors, vendors, patrons, exhibitors, attendees and patrons here in the United States and in the Philippines. The participation of local talented performers has been a major factor in Philippine Fiesta’s accomplishments. Their talents and versatility proved to be at a world class level. Since its inception in 1996, some of the artists who have performed at the Philippine Fiesta have established their name and position in the entertainment industry here in the US and in the Philippines. I would also like to offer my sincerest gratitude to all Chairpersons, Co Chairs of each committees for their support and to Mr. Nanding Mendez, President of Fiesta In America and his family for his/their continued support and still believing in my capacity as Production/ Cultural Director for the past 18 years and to my ever loving friend the late Mila Mendez, no memorial big or small would be ever be sufficient enough to honor you who has done so much for the Filipino community, I missed you! And wished that you are still here with us seeing all this things coming together and continuing the legacy that you have started. CONGRATULATIONS FIESTA IN AMERICA ! Sincerely,
Ogie B. Afable Production/Cultural Director Fiesta In America Inc.
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A Special Tribute Consul General of the Philippines, New York
Mario L. de Leon, Jr. Better known as a career diplomat, Ambassador De Leon’s reputation in public service often overshadows the man behind the Consul General. I am privileged to have had long and meaningful discussions with him. I was left with a better impression of the man, his mind, and his heart with each encounter. Ambassador De Leon’s public persona reads like a typical entry in the Who’s Who: A career diplomat, he served as Philippine Ambassador to South Africa with concurrent accreditation to eight other southern African countries. In addition, he was posted to the Philippine Embassy in the United Kingdom (including Ireland and Iceland), the Philippine Mission to the United Nations in New York, and the Philippine Consulates General in New York and San Francisco. At the Department of Foreign Affairs in Manila, he was designated the Chief Coordinator of the Secretary of Foreign Affairs and the Assistant Secretary for Fiscal Management. My dealings with Ambassador De Leon, however, transcends his remarkable resume. He has always been generous with substantive ideas on how Fiesta In America can better promote small Filipino exporters, Philippine tourism, cross-cultural trade and goodwill. His opinions on the value of expanding the expo’s audience among Generation X, Generation Y and millenial Filipino Americans were insightful and forward-looking. He was passionate about the role of large-scale events like Fiesta In America in uniting the often fractured Filipino community of the east coast. Schooled in finance at the SGV Group and grounded in global business at the Philippine Export Processing Zone Authority, he has recognized the potentials of Fiesta In America for networking among Filipino exporters and mainstream importers or distributors. I encourage every follower of Fiesta In America to join me in acknowledging Ambassador Mario L. De Leon, Jr. for his dedication to our country and the profession of diplomacy. Fiesta In America will welcome a new Consul General for the next term, but this ConGen will always have a special place among us.
The Executive and Staff of Fiesta in America Expo and Cultural Show
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FIESTA TALKS SUMMER 2016 19
MAIN PERFORMERS
Paulo
Get To Know Our Special Performers
Avelino
From StarStruck to Superstar
A young actor eliminated from a TV talent show (StarStruck) reinvents himself, won an acting award, gained a legion of fans in Latin America, and even launched a successful singing career. That previously unknown artist will now headline the concert that caps the American eastern region’s most important indoor consumer expo for Filipinos and diverse audiences. Sounds like a pauper-to-prince Filipino movie? The real-world Teleserye Prince himself, Paulo Avelino, will admit to still being dazed by the skyward trajectory of his career in film, television, and recording. Born Michael Paulo Lingbanan Avelino in 1988, the budding star first made waves when he signed up with ABS-CBN in 2011. Well-received performances in the 2012 TV series Walang Haggan, challenging film roles in Shake, Rattle ‘N Roll as well Pagpag solidified Paulo as a box office draw. In fact, his mainstay role as JR Nakpil/Caros Antonio in the popular ABS-CBN soap opera, Bridges of Love, turned out to be a huge hit in Peru and other South American countries in 2015, proving that his appeal as performer-heartthrob knows no borders. Paulo received the Gawad Urian Best Actor Award for Sayaw ng Dalawang Kaliwang Paa. He will star with newcomer Ritz Azul in the 2016 ABS-CBN series The Promise of Forever. At the two-day Fiesta In America, thousands of Paulo’s fans will be treated to his rendition of OPM classics culled from his self-named album at Universal Records.
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Proudly showcasing the best of Philippine entertainment is as vital as providing a marketing platform for exports and tourism. In honor of our 18th anniversary, Fiesta In America’s multicultural show will glitter with the brightest stars in Philippine film, television, and music. Opening acts will be no less spectacular, featuring events-circuit favorites, stars-in-the-making, and cultural dance troupes courtesy of foreign consular offices.
Julia
Montes Youthful Inspiration
Born Mara Hautea Schnittka, of Filipino-German descent, Julia Montes is an actress and a commercial model who started doing television commercials before she became a star on TV and the big screen. Her television and movie career led her to become a print and commercial model and a celebrity endorser for Bench, Boardwalk, Sketcher and Rejoice. Julia received her major break in show business with ABS-CBN, where her budding career soared to dizzying heights. She appeared in ABS-CBN top-rated television shows, including Hiram, Goin’ Bulilit, Maalaala Mo Kaya, Ligaw na Bulaklak, and I Love Betty Fea. Julia's career trajectory spiked and her untapped acting abilities were honed when she landed the major role of Clara in the popular TV show Mara Clara. She was paired with heartthrob Coco Martin, showcasing her more mature role in Walang Hangan and giving birth to a headline-making love team in the movies and on television. She also starred in Muling Buksan ang Puso where she received recognition as “Philippine Television’s Teleserye Sweetheart.” In 2015, she headlined ABS-CBN’s melodrama series Doble Kara. Julia also appeared in movie films such as Way Back Home: The Reunion (a romantic comedy), The Strangers (horror-adventure), A Moment in Time (romantic-drama) and Halik sa Hangin (a horror-romance). She is a recipient of various awards including two Gawad Tanglaw Awards for Best Actress and a Princess of Philippine Television Award. A hard working and very talented young woman, Julia Montes continues to inspire a lot of people.
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Western Union to Offer 30-Day TFC TV Lite Package in New Promotion Manila, Philippines – May 24, 2016 The Western Union Company, a leader in global payments services, today announced that it has signed a promotion agreement with ABS-CBN Global Group to offer Western Union consumers key markets access to TFC.tv Lite Package . The promotion is open to all consumers in participating countries who send money to the Philippines through Western Union® or Vigo (Canada only) Agent retail locations or wu.com from May 15 to August 15, 2016. Each transfer paid out in the Philippines within five (5) days from the transaction date qualifies the sender to one (1) redemption of TFC.tv Lite Package valid for thirty (30) days. A maximum of three (3) redemptions is allowed for each sender during the promotion period. The promotion also offers access to a seven (7)-day archive of programs on the TFC.tv Lite Package and ten (10)
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selected movies featuring John Lloyd Cruz, currently Western Union’s celebrity endorser. The promotion will be available in the US, Canada, Middle East, Oceania, Central and South America, as well as selected countries in Europe, Asia and Africa.
“I am very excited about this collaboration with ABS-CBN Global Group. Their flagship product, TFC, is the leading content provider for overseas Filipinos worldwide and is accessible on a variety of platforms; cable, satellite,
video-ondemand, IPTV, mobile and online. Offering access to the rich content that TFC provides to consumers who send money to the Philippines is our way of giving back and helping them to stay connected to their heritage,” says Patricia Riingen, Senior Vice President, South East Asia and Oceania, Western Union. “Western Union is a leading global money transfer company with services available in over 200 countries and territories2. Our collaboration with Western Union will give more consumers who send money back home to the Philippines an opportunity to remain updated with news and entertainment programs from our homeland through our TFC programs, specifically via TFC.tv,” says Raffy Lopez, ABS-CBN Global COO.
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total Wellness at
F
iesta In America’s purpose is to develop markets for the export and tourism industries of the Philippines to other countries, and to build bridges among multicultural communities. But this combined consumer expo and cultural show is just as driven by other issues vital to its visitor base. Primary among these is an individual’s overall health, which is challenged on a daily basis by stress, bad diets, sedentary lifestyles, and other risk factors. Several sponsors from diverse fields of interest came together to promote the concept of Total Wellness, Fiesta In America’s theme for its 18th Anniversary edition. Painting with a broad brush, the theme signifies various ways, ideas and practices that contribute to a person’s complete well-being. Total Wellness is not easy to achieve, just as “well-being” cannot be defined by any single measure. Physical well-being involves addressing certain illnesses to which Filipinos are susceptible, and following fitness regimens into practice. Brain health includes maintaining positive relationships, relieving one’s self of emotional stressors, being aware of symptoms of mental
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health issues such as depression and earlyonset Alzheimer’s. Total Wellness even pertains to financial health, career stability, economic independence. We are grateful to AARP, Goya Foods, Inc., the Hackensack University Medical Center, and Horizon Blue Cross Blue Shield of New Jersey who responded to Fiesta In America’s call for presentations or modules that shine different lights on the Total Wellness concept.
Proud Sponsor of
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U.S. News & World Report Names Hackensack Meridian Health Among Best in New Jersey and New York Metro Area Hackensack University Medical Center ranked #1 in New Jersey Hackensack, Neptune & Brick, NJ – August 2, 2016 – Hackensack University Medical Center, Hackensack, Jersey Shore University Medical Center, Neptune, and Ocean Medical Center, Brick, all members of Hackensack Meridian Health, have been recognized as three of the best hospitals for 2016-2017 in New Jersey and the New York metro area by U.S. News & World Report. The annual U.S. News Best Hospitals rankings, now in their 27th year, recognize hospitals that excel in treating the most challenging patients.
New Jersey and one of the top hospitals in the nation. Our physicians and team members truly believe in the care they provide, and are excited to offer patients more options and innovative treatments.” Jersey Shore University Medical Center moved up to #4 in New Jersey, and is ranked #13 in the New York metro area. Jersey Shore is deemed a high-performing hospital in two specialties, Neurology and Neurosurgery, and Urology, a recognition reserved for the top 10 percent of hospitals in the nation. Additionally, Jersey Shore is deemed high performing across eight common adult procedures and conditions.
Riverview Medical Center is deemed high performing in three common adult procedures and conditions, while HackensackUMC Mountainside and Raritan Bay Medical Center Perth Amboy are each deemed high performing in two. “U.S. News evaluates nearly 5,000 hospitals nationwide,” said Ben Harder, chief of health analysis at U.S. News. “A hospital that emerged from our analysis as one of the best has much to be proud of.”
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Hackensack University Medical Center is once again ranked #1 in New Jersey and #4 in the New York metro area. Additionally, HackensackUMC is nationally ranked in four specialties for providing superior care for the most complex clinical procedures, which include: Cardiology and Heart Surgery; Ear, Nose and Throat; Orthopedics; and Urology. HackensackUMC is also deemed a high-performing hospital among all nine common adult procedures and conditions. “These Best Hospital rankings underscore the high-quality patient care Hackensack Meridian Health consistently delivers to residents across New Jersey and the region,” said Robert C. Garrett, co-CEO of Hackensack Meridian Health. “We are extremely proud that HackensackUMC is once again considered the best hospital in 27 FIESTA IN AMERICA
New this year, Ocean Medical Center is ranked #8 in New Jersey and #18 in the New York metro area. In addition to Ocean's Best Regional Hospital ranking, it is also recognized as a high-performing hospital in five common adult procedures and conditions. “We are very proud that U.S. News & World Report has continued to recognize the outstanding hospitals of Hackensack Meridian Health in these rankings,” said John K. Lloyd, co-CEO of Hackensack Meridian Health. “These rankings speak to the continued efforts of our physicians, nurses, and team members who are focused every day on consistently providing excellent care for our patients.”
The U.S. News Best Hospitals rankings, help guide patients to hospitals that deliver outstanding care across 25 specialties, procedures and conditions. The Best Hospitals methodologies include: objective measures such as patient survival, the number of times a given procedure is performed, infection rates, adequacy of nurse staffing and more. Hackensack Meridian Health combines the excellence and innovation of academic medical centers with the convenience and compassion of communitybased care and services.
total Wellness at
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Proud Sponsor of
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Local Performers, Main Stage Talent From rock bands to pop singers and lounge artists to Filipino choirs and other artists, Fiesta in America has it all. And we’re just talking about the local talents on the East Coast who get to shine onstage like the visiting performers from Manila. It’s two days of all day singing and dancing while you enjoy the trade show. Let us know who’s your favorite. Take photos of the performers and share with us on our Fiesta in America Facebook page.
The Band of Brothers
Traipse down memory lane with these millennial musicians whose repertoire makes listeners harken back to the years of rotary phones rather than smart phones. Looking barely out of high school, these artists are drawing a huge following for an act that belies their age: revivals of chart-topping songs by the Beatles, Rolling Stones, Beach Boys, Four Tops, and other icons of the ‘60s, ‘70s, ‘80s and even the ‘50s. Consisting of the Lozano siblings Jay Jay on various instruments, Pepe on guitar, youngest brother JC on
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keyboards, and their friend Neil Manapat on drums, the act started out as the Bloom Brothers. They have wowed Baby Boomers, members of Generations X and Y, and their millennial peers with catchy oldies-but-goldies renditions. Multigenerational audiences in Macau, fans of Manila’s variety TV shows, and party-goers in the Jersey-Big Apple area have been transported to more innocent times by their music – back when coke was drank instead of sniffed, and American Idol meant Elvis or Dionne.
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LOCAL TALENTS
Poca
The Queen City of the South, Cebu, has been known to produce not only the juiciest fruits like mangoes but is also known for producing the very best talents from the region - especially singers. This is how she started to weave her dreams of becoming a singer. But because she had to fend for the family - she made both ends meet while taking courses - first as an undergraduate in Airline Management then shifting to a BS in Physical Therapy where Poca ended up in the busy metropolis that is Manila. Having a knack for singing - she frequented the comedy bars all over Metro Manila and made the Library sing-along bar in Malate her second home. That was where she was discovered and offered to be one of its nightly regular hosts. And thus, emerged the moniker POCA.
At the time, more and more singers were emerging in the entertainment industry — and one who came to be known as "Asia's Nightingale", Lani Misalucha became Poca's focal point - not just as an idol, but because they have the same style in singing. This was how Poca became to be known as Lani's premier impersonator and there would be times that Lani would guest in Poca's show and vice-versa. When an offer came to try singing out in the US, Poca becmw one of the highly recommended performers to sing in Edna's Ichiban, The Library and as word got around, Poca tourned the Bay Area. Poca has performed for visitng Philippine entertainers, as well as performing with known artists like Regine Velasquez and has guested in numerous TV shows. Asked Poca how life is in the US?, she replied, "It's not easy. But I was able to cope with the demands of being an entertainer away from home. What is important is that I am doing the thing I love most and this has been my passion since I dreamt of becoming a singer in my growing up years in Cebu. I am proud to say that I have gotten this far - in being a Filipino and showing the world what I've got!" By Pilar Mateo & Crispina Martinez-Belen
Jojo Mabolo
Who would have thought that this hazel brown-eyed, 5’ 10” tall would be a stand-up comedian instead of a supermodel? Surprisingly with his “gangsta” look, He is sweet, super funny, sharp and smart approaches comedy with all the sophistication of a thief.
Jojo started performing in 2003 in San Francisco as part of the singing group called “The Chunks”. After which he was hand picked as one of the hosts at “Comic Lab” in San Fernando Valley that opened opportunities for him to host numerous shindigs nationwide. In 2009, he was part of Luis Manzano’s Dating Game segment for TFC’s 15th Anniversary – the very first One Kapamilya Go. He also did a skit with John Lloyd Cruz for PKPM show which aired on TFC. One of his hosting career highlight was to host the Philippine Independence Day Celebration in Manhattan, New York twice in 2011 and in 2014. For 2016, he was part of the very successful concert of Ms. Ai Ai delas Alas in Flushing, New York. To date, Jojo has performed with Ai Ai delas Alas, Piolo Pascual, Parokya ni Edgar, Rica Peralejo, Vina Morales, Carlos Agassi, Bea Alonzo, Maja Salvador, Ara Mina, Christine Reyes and Bugoy Drillon to name a few
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LOCAL TALENTS
Jo Awayan The Lounge Queen Total entertainer Jo Awayan – fresh off her successful Awayan Five-O cabaret show in Glendale, CA – brings her inimitable lounge act to Fiesta In America. A topnotch comedienne and noted singer in Manila as well as Fil-Am performance venues in Southern California, Cebu-native Jo began her entertainment career in Manila as a mainstay of the Big Thing Band in the ‘90s. Noticed by producers, Jo launched a solo act that led to a recording contract with BMG Records, which released her singles I Love To Sing and Colors of Love. The records landed her a nomination for “Best Female Artist” at the Awit Awards.
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Sounds
Manila OF
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Ambassadors of Philippine Music Being the only band that has performed at the Fiesta in America for six straight years, it is only fitting that Sounds of Manila would light up the stage at the expo’s 18th Anniversary. The OPM-inspired band consists of bassist Ronnie Sabangan, male vocalist Hermie Angeles (Hermie is a Tanghalan ng Kampeon finalist), female vocalist Suzanne Lansangan-Sabangan (member of U.P. Los Chavales Chorale), and drummer JR Gendrano. Occasionally joined by keyboardist Marla Villacorte, saxophonist Jun and flautist Javier, and guitarist Jason Paguiligan, Sounds of Manila is a mainstay of the New York-New Jersey Filipino music scene.
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FIESTA TALKS SUMMER 2016 35
LOCAL TALENTS
Arato Brothers Pre-teen Standouts
Touted as the youngest Fil-Am band anywhere they perform, the Arato Brothers could well be budding stars even before the oldest member turns 13. The classically trained siblings from Cherry Hill, New Jersey – keyboardist Jun-Gabriel, 12; lead guitarist Jay-Rafael, 11; and drummer Sean-Nathaniel, 9; and bassist Darwin-Miguel, 7 (soon to join his brothers) – are multi-genre performers. Every member contributes on vocals, and the band’s repertoire ranges from classic rock to dance music and progressive rock; an album of self-penned compositions is in the works. Formed in 2014 when the youngest sibling was preparing for kindergarten, the Arato Brothers are looking at many more years in the public eye as their talents are honed with every gig. The discerning audience at Fiesta In America should be their latest conquest.
Take the Stage
…and Take a Bow
Already veterans of the east coast Fil-Am concert circuit while still in their mid-teens, Take the Stage came out of Astoria, New York in 2013 with musical instruments blazing. Now, the brothers Hans and Shanne Garcia, and their cousin Juan Ezekiel Calonzo, are mainstays of festivals, dances, and charity events from Boston to Washington, DC. Though the act is much sought after, Take the Stage still finds the time to support charitable projects in the Philippines and around the New York metro area. Multi-instrumentalist lead singer Hans Garcia, 16; his brother and drummer Shanne, 12; and bassist/guitarist Ezekiel, also 16, have fronted for A-Listers such as OPM great Florante de Leon, noted crooner Marco Sison, and crowd favorite Ai Ai de las Alas. Take the Band’s swelling number of fans can expect another rousing performance at Fiesta In America 2016 – a clear path to the A List perhaps? 36 FIESTA IN AMERICA
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LOCAL TALENTS
Filipino Choir Friends of St. Anthony Belleville, NJ
F Out of Many… A Single Voice – Formed over 10 years ago, the choir is an amalgam of angelic voices from various Catholic churches in Belleville, Bloomfield and Nutley. Members belong to diverse professions, but they are melded into one by their love for Filipino religious music. Led by Musical Director Caro Padua, the members are: Francia Edquilag, Mayet Entena, Peachy Trias, Diane Calungsod, Carmen Englehardt, Tess Arceo, Bubut Noche, Loring Dabajo, Flor DeGuia, (sopranos); Zita Lopez, Marlene Padua, Prescy O'Donnell, Charie Sygengco, Virgie Cabanatan, Emy Manulat, Sim De Ocampo, Ghie Miraflores (altos); Orly Trias, Sande Idio, Ed Edquilag (tenors); Lyndon Tanedo, Erwin Villarin, Ramon Noche, Jude Ponteras, Mario Miraflores (basses).
Michelle Michelle
F A beautiful name with a beautiful voice; and a beautiful face to match – Born Michelle Pross to Marilou and David Pross, she is of Filipino-German descent. Singing runs in the family as she gives credit to her German grandfather for her singing talent and he has been performing in the music scene since 2004. She is the eldest, and only girl, among five children. Michelle has traveled with her band around Asia: Dubai, China, Abu Dhabi, Hong Kong and Bahrain, to name a few. She has performed together with various artists, both Filipinos and non-Filipinos. She is now in New York making a name in the local music scene. Michelle is a singer, model, and host. She is a practical nurse on weekdays and an artist during weekends. Catch her every weekend at Perlas International Cuisine together with featured artists.
Dance Philippines Performing Arts Compamy, Inc.
Educating and entertaining with every movement The Dance Philippines Performing Arts Company Inc. is a nonprofit organization composed of professional Filipino-American volunteers and their families. The primary mission of the company is to enhance the understanding and appreciation of Philippine cultural arts by presenting to the general public, the exotic and graceful movements of Philippine folk dancers, proud;y showing the traditions and character of the Filipino people and show the rich and diverse cultural heritage of the Philippines.
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F
ashion, undoubtedly, is a reflection of the social, economic, political, and cultural changes and that while it mirrors the changing trends of our daily life, it simultaneously conveys the apogee of modernization and reinvention of styling perspectives. The standard paradigm of certain epoch may be regarded as discordant to be adapted by current age but trendsetters won’t have second thoughts in embracing something novel just to be different from among the rest. Take for instance the ever well-liked and archetypal Gatsby-look that set an unprecedented trendy movement during the mid-1920s… the most significant era in American history that induced cultural dynamism. This year, in time for the celebration of the 18th (Philippine) Fiesta in America, the annual production presentation of the 8th People’s Ball opted to recreate the lavish and ostentatious lifestyle of the bygone Roaring 20s Era… a decade of exuberance and high spirited revelry when every single event was imbued with deafening music, seemingly endless carousing, and deafening excitement while exceedingly garbed in the fullest scope of sophistication and elegance. (BTY)
Welcome to the Roaring 20's
Lower Row (Left to Right) Ed Manalo, Hermie Garcia, Gani Puertoliano, Marieta Lamar, Bobby T. Yalong (choreographer), Rose P. Javier, Vince Gesmundo, Suriya Samanyaphon ,Becky Samanyaphon,Emmanuel Sorza & Shirley Capaldo Upper Row (Left to Right) Tony Abellar, Ramonas S. Gapasin, Linda Navarette, BenHernandez, Myrna Bautista and Anthony Bautista. Photo by Dominic Senador
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FIESTA TALKS SUMMER 2016 41
Market Report/Future Forecast BROUGHT TO YOU BY DEPARTMENT OF TRADE AND INDUSTRY
DTI Secretary Lopez to accelerate MSME development Department of Trade and Industry (DTI) Secretary Ramon M. Lopez has vowed to further intensify support to micro, small, and medium enterprises (MSMEs) by providing incentives and other assistance to create more jobs, produce cheaper goods, and cut poverty. The new Secretary said the Department is studying the kind of incentives that will be given to enterprises that have adopted the inclusive business (IB) model. Enterprises adopting the IB model incorporate poor communities into their core business. “When we say we will prioritize [inclusive businesses], we mean all possible help, although we have to review what kind of incentives will be provided to them. We have to find out if the grant of fiscal incentives will make a difference or if it’s relevant,” Lopez said. The focus of President Rodrigo R. Duterte is uplifting the poor and their quality of life through entrepreneurship and helping MSMEs, Lopez said. It is in line with the President’s 10-point economic agenda promoting agricultural and rural enterprise productivity. To do this, the Department plans to accelerate further the rollout of Negosyo Centers, shared service facilities (SSFs), and training for MSMEs. As DTI Secretary, he committed to continue to empower and inspire MSMEs, champion business, and at the same time advocate the rights of consumers. Source: Knowledge Management and Information Services of the Philippine Department of Trade and Industry. Dataline (July 2016, Vol. 21, No. 07). Manila, Philippines.
Philippine Exports Hit $58.83 B in 2015 In 2015, Philippine exports totaled $58.83 billion, down 5% from 2014. Leading the top markets for Philippine products is Japan with 22% share of total Philippine exports in 2015, followed by the United States (16%) and Hong Kong (11%). Other major markets include China, Singapore, Germany, Thailand, Korea, Taiwan and the Netherlands. Electronic products remain the country’s top export accounting for more than half (51%) of our total commodity exports. 42 FIESTA IN AMERICA
In terms of growth rate, major gainers include Miscellaneous Manufactured Articles NES (187%), Woodcrafts and Furniture (50%) and machinery and Transport Equipment (29%).
BOI-approved investments surge to P55 B, up 225% The Board of Investments (BOI) approved P55.33B worth of investments in April 2016 or an increase of 225% from P17B during the same period in 2015, driven by four big-ticket items in the infrastructure and power sectors. The four big-ticket items are: w P16.7-B GMR Megawide Cebu Airport Corporation w P15.2-B Light Rail Manila Corporation w P14.7-B, 150-megawatt (MW) Bayog Wind Power Corporation w P4.9-B, 25-MW South Negros BioPower Local investments accounted for 86% of the total commitments, with foreign investments accounting for the rest. Relatedly, the Philippines’ gross domestic product (GDP) grew by 6.9% during the first quarter this year, the fastest pace in two years, which also made the country the fastest-growing nation among five biggest economies in Southeast Asia. Source: Knowledge Management and Information Services of the Philippine Department of Trade and Industry. Dataline (July 2016, Vol. 21, No. 07). Manila, Philippines.
Businessmen More Bullish Local entrepreneurs are more confident in their outlook for economic environment, the Q2 2016 Survey (BES) conducted by the Bangko Sentral ng Pilipinas (BSP) showed. According to the survey, business confidence index increased to 48.7% from the previous quarter’s 41.9%. “This indicates that more businesses are optimistic about the country’s economic prospects for the second quarter of the year compared to that in the previous quarter (January to March),” the BSP reported. The confidence index is computed as the percentage of firms that answered in the affirmative less the percentage of firms that answered in the negative with respect to their views on a given indicator. Businessmen based their optimism on election-related spending leading to the May 9 elections, continued increase in the volume of production, the summer season’s increased business, and the enrollment period.
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FIESTA TALKS SUMMER 2016 43
from page 42 Market Report continued...
“Their more positive outlook was further driven by expectations of more favorable macroeconomic conditions in the country (particularly, low inflation and stable interest rates), and sustained foreign investment inflows,” BSP added. The survey was conducted 1 April until 17 May covering 1,482 firms listed in the Securities and Exchange Commission’s Top 7,000 Corporations in 2010. Source: Knowledge Management and Information Services of the Philippine Department of Trade and Industry. Dataline (July 2016, Vol. 21, No. 07). Manila, Philippines.
DTI launches Innovation Hub for technology startups
Source: Knowledge Management and Information Services of the Philippine Department of Trade and Industry. Dataline (July 2016, Vol. 21, No. 07). Manila, Philippines.
Manila FAME: The Design and Lifestyle Event Considered as the country's premier design and lifestyle event, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. Manila FAME is organized by the Philippine Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM). It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy in April 1925.
Show Information
The Department of Trade and Industry (DTI) launched the first Innovation Hub at the DTI International Building in Makati City to provide a working space for technologybased micro, small, and medium enterprises (MSMEs) startups. The Innovation Hub is in line with the Philippine Export Development Plan to enhance the innovative capacity of the export sector through the system of national innovation. The first wave of startups is now situated along the area called the “Buendia Alley.” There are real estate facilities which registered at the Philippine Export Zone Authority (PEZA) as IT Parks and Buildings. There are also schools, banks, social agencies, hotels, restaurants, and cafes. The DTI itself has presence in nine buildings along the alley. This spatial cluster provides the community with convenient access to talent, funding, real estate, and the entire support system. Startups can now access the different frontline services of DTI to cater to the needs of entrepreneurs. At the west end of the Puyat Avenue is the Philippine Trade and Training Center (PTTC) which can provide the startup community with events venues and market spaces. 44 FIESTA IN AMERICA
Date: 20-22 October 2016 Exhibition Hours: 9-4pm Venue: World Trade Center Metro Manila Pasay City, Philippines Exhibition Size: 11,300 sqm Edition: 64th Frequency: Biannual Product Profile: Home accents, furnitures, gift items, festive/ seasonal decor, fashion accessories, visual arts. personal care and wellness products, lamp and lighting Source: Center for International Trade Expositions and Missions. About Manila FAME. Accessed on 3 August 2016 from http://www.manilafame.com/en/About-Us/AboutManila-FAME.
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2015 Trade Expo Highlights Fiesta In America΄s marquee Trade Pavilion is a virtual cornucopia of products and services of special interest to Filipino American consumers. Dozens of exhibitor booths overflow with stunning handicraft, men΄s and women΄s apparel, shoes, jewelry, and other export-grade goods made by Philippine craftsmen and not available in U.S. stores. Banking and other financial services and attractive mortgage packages are available. Amazing deals are also offered by purveyors of real estate in the Philippines that are ideal investment or retirement properties, as well as outstanding resorts and other tourist attractions that will make you exclaim, ˝It΄s more fun in the Philippines!˝ Don΄t miss out on spectacular, once-a-year deals offered by 2016 exhibitors. Be sure to visit each booth to get the most out of the event.
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Photography Lugay/Fernando Mendez/Velzon Velez/Enrico David/Joyce David Andes/AJ Images 4 7 î † FIESTAby: INYetBo/LoveRita/Elton AMERICA
ENJOY YOUR
2016 WORKSHOP PREVIEW
RETIREMENT! INVEST IN A FRANCHISE BUSINESS NOW
Franchising remains one of the best business options amid the global economic slowdown. Department of Trade and Industry Undersecretary Zenaida Maglaya has noted that franchising is a secure way to a successful business due to the availability of technology, formula, and the process, giving the entrepreneur an advantage since "he or she will not necessarily start from scratch." Filipino franchisers are expanding their customer base across the rest of Asia, in the United States, in Europe, and in Africa. Filipino brands continue to create waves in the international franchise arena, proving that the local franchise industry is fast becoming one of the country’s biggest dollar earners. In a report by Philippine Franchises.com, businesses which were listed as successfully entering overseas markets with their uniquely Pinoy brands were home-made Filipino food brands Potato Corner, Sweet Corner, Aquabest, Figaro Coffee Company, Julie’s Bakeshop, and non-food service brand Lay Bare Waxing. Even the longest-running noontime TV program “Eat Bulaga! is franchised and can now be viewed in 48 FIESTA IN AMERICA
Indonesia. This is the first Philippine variety show to be franchised by another country.
Potato Corner opened its first international outlet in Indonesia in 2006 and has since expanded into 57 outlets. Today it has 31 outlets across the United States, can also be found in Malaysia, Thailand Australia and Panama. Next in line for the potato company are outlets to open in Canada, Singapore, Russia, Botswana and Mexico. As I was writing this article, I saw a colleague in Facebook gleefully posting a message that Potato Corner is now opening its brand in Panama City! The Sweet Corner food cart can now be seen in Australia and will soon open outlets in the Middle East. Figaro Coffee Company now serves coffee lovers in China, Saudi Arabia, Papua New Guinea and Malaysia with its flavored coffee beans. Figaro currently has 7 stores overseas: two in Malaysia, two in China, two in Papua New Guinea and one in
By Professor Enrique Soriano
Saudi Arabia. There’s a deal that would allow the Figaro Coffee Company to expand its presence in the Gulf Cooperation countries and establish up to 40 stores in countries like Saudi Arabia, Kuwait, Bahrain, and Oman over the next 10 years. Cebu’s pride, Julie’s Bakeshop, known as the largest bakeshop chain in the Philippines with close to 500 bakeshops, has opened in Jakarta and Canada and will soon open in Abu Dhabi. What is Franchising? Franchising is a contractual relationship. The Franchisor and the Franchisee each make commitments and agree to operate under certain constraints, [making up] the structure of a franchise relationship. There are a number of elements critical to its effectiveness as the foundation for an expanding franchise network. What’s more important is to look at different options that are in keeping with your strengths and interests. Given that it will be a long-term partnership, go for a brand that you believe in and has a product or service that you know will work in your area, says Vic Perea founder and CEO of Mr. Softy Ice
Cream, Inc. in a speech he delivered recently during Mr. Softy’s Franchise conference in Astoria Hotel in Ortigas Center. Mr. Softy is gearing for an aggressive expansion campaign by targeting a total of 500 stores in 2020. At a franchise fee of P500,000, it is eyeing the Fil-Am market, especially those planning to retire in the Philippines in the next 3 to 5 years. Currently, Mr. Softy has close to 90 stores with half of these stores owned by newly minted entrepreneurs cum Franchisees. Invest in Franchise Brands With a Proven Track Record With a regional franchise, you are bringing a Pinoy brand into the international spotlight. And you do not even have to invest a significant amount. Some Filipino Franchise brands are very affordable and can range from $10,000 to $150,000. Another bright option is for you to use your retirement funds. This has become one of the most popular ways over the last few years to finance franchises. There are specialized financial companies that will set up the ability for you to invest your retirement funds into your business.
Retirement and Entrepreneurship are a Perfect Mix The Philippines is a destination filled with natural wonders, a vibrant culture and ample opportunities to enjoy life plus a relatively low cost of living coupled with affordable medical care and housing options. I am always asked the same question by those who would still opt to stay in the US. Would a USbased Fil-Am retiree still get to enjoy the benefits of being an entrepreneur? My answer is a resounding yes! In the event that you chose to stay or retire in
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North America, or you are still working but you want to take advantage of the opportunity to establish your franchise business already, there are solutions to your concerns. To prepare your transition from employment to entrepreneurship, there are franchise management firms in the Philippines that will help you set up and manage your venture. These service providers will train you as well as your appointed manager in the Philippines. The relationship is purely arm’s length with regular disclosure protocols. When you are confident and ready to take over the operations of the franchise business, the management firm will prepare a turnover plan so your shift in opera-
tions will be seamless. The rationale and the objective of having a professional third party franchise management provider is to avoid a common scenario where a Fil-Am buys a franchise and then falls into the trap of having relatives and friends mismanage operations. The ultimate goal is for the Fil-Am franchisee to work as much or as little as he or she wants with a secure income. To learn more about the mechanics of this great opportunity on how to enjoy your retirement years in the Philippines, I am inviting you to attend the “Franchising Business Opportunity Investment Forum” on August 1314, 2016 to be held at Meadowlands Expo Center,
Secaucus, New Jersey USA. I will be sharing franchise opportunities and will be more than happy to let you in on the secret, and the ways and means to realize your dream. Editor’s note: Prof. Eric Soriano will conduct a workshop on Philippine franchising opportunities at Fiesta In America on August 13 and 14. He is a National Agora Awardee for Excellence in Marketing Education by the Philippine Marketing Association. He teaches global marketing at the Ateneo Graduate School of Business, chairs the marketing cluster, and heads the business school’s real estate program
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Grand Pilipinas Fiesta the Pageant 2016
Finalist #1
Finalist #2
Dominique (Nikkei) Flores
Melissa Pianin
Nikkei Flores is 19 years old and from Jersey City. She is a sophomore majoring in nursing at Rutgers School of Nursing and aspiring to become a pediatric nurse practitioner. She was on the Dean's List for both fall and spring semesters during her freshman year, and was selected as the Vice President/Secretary of the nursing class council. Nikkei is a Community Outreach Committee Member for RUSON. She is taking part in the Grand Pilipinas Fiesta Pageant in order to reconnect with her Filipino heritage. Being a Filipino-American, she believes that it is important to understand where we come from — historically and culturally — in order to help us become who we aspire to be.
Melissa is 22 years old and from Ozone Park, New York. She graduated from the Culinary Institute of America where she studied baking, pastry and applied food studies. She is currently the head baker of Bella's Home Baked Goods as well as an event captain for OnTheMarc events. Her dream is to create an educational platform to teach others about food systems and sustainable living.
Finalist #3
Finalist #4
Tiffany Lyn
Alyssa Jade Shoemaker
Tiffany is a 16 year old student at Mother Seton Regional High School. She is on the track and field and bowling team. Throughout her acade mic years, she belonged to many school clubs including Finding God Through Film and Exploring Other Cultures. Outside of academics and athletics, Tiffany’s interests include art, cosmetology, and social media. Her future plans include going to college to study business. 50 FIESTA IN AMERICA
Alyssa is a 15-year-old Filipino American up-and-coming singing sensation. She sang the national anthem for the Brooklyn Nets games and for the US Open Championship. She was recently nominated by Paper Mill Playhouse for the Rising Star awards for her performance in Les Miserables as Eponine. Alyssa is also one of the lead vocalist for a wedding band called Relm Music, and was a featured performer in a previous edition of Fiesta In America.
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t hroughoutt he years
Miss Philippine Fiesta Winners
Jellyn Anne Echon - 2013
Tifanny Janda - 2010
Denise Cintron - 2008
Therese-Antoinette Palencia - 2005 52 î † FIESTA IN AMERICA
Allyson Carbonell - 2012
Lara Hirshenson - 2011
Debbie Pascual - 2007
Adrienne Sumallo - 2004
Deidre Levy - 2006
Melissa Zoleta - 2003
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171 NJ-17, ROCHELLE PARK, NJ 07662
Greetings from: Jonathan Creus Client Advisor Mobile No: 845-729-4027
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Mga mahal kong kababayan, Happy Fiesta 2016 I would like to congratulate all of the organizers, entertainers, and people behind our Fiesta. I would like to thank also all of you who came here to celebrate this Fiesta. This is my 4th time to celebrate the mass here at the Fiesta. I always have a great time because it makes me feel that I am back in the Philippines. This is also our way of showing or culture and tradition. We also show our unity as Filipinos during this Fiesta. We all come from different parts of America and we gather in this place to celebrate our being Filipinos. I also believe that the joy we experience here, we always bring home and share it with others not only to our Kababayans. Have a joyful celebration of the Fiesta and may we all continue to celebrate our culture and tradition. God bless. In Christ.
Very Rev. Juancho De Leon, V.F. Pastor
Mabuhay Fiesta In America! Happy 18th Year of Celebrating the beautiful custom and Filipino tradition here in USA. We would like to congratulate and extend our appreciation to the organizers of Fiesta In America specially in their endeavor to create an event that gathers different cultures who are willing to share their own heritage. It is good to look back that for the past 18 years, the organizers chose to keep God as the center of our festive celebration by starting our Sunday with the Eucharistic Mass. We would like to thank all our priests, Fr. Donato Cabardo, Fr. Dave Sison, Fr. Juancho de Leon, Fr. Alex Enriquez, Fr. Ed Abano, Fr. Ed Jocson, Fr. Alfie Pangilinan, Fr. Rodel Baal and those who have Co-Celebrated the Mass. You have all been part of our spiritual journey and your continued support throughout the years is greatly appreciated. We also would like to thank the ever faithful members of the choir from St Anthony of Padua Belleville NJ lead by Carlo Padua. Our unnamed ushers, lectors, eucharistic ministers and Dr Victoria Rey who have made all our Eucharistic celebration a solemn one. Along with the staff of Fiesta In America we will always have Mila BeltranMendez in our memory. Thank you all for being a part of our celebration!
Rhodora Santos and Virgie Wilcox Sunday Mass – Chairman Alliance for Cultural and Educational Services (ACES)
54 î † FIESTA IN AMERICA
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August 14, 10 am Mass & Santacruzan Parade Sunday Meadowlands Expo Center Lector: Readers/Ushers:
Darlene Borromeo Marife Geda Noel Geda Marinelle Geda Julie P. Festejo Danny Festejo Leonora Perez Lourdes Lincuna Cain Lincuna
Conductor:
Carlo Padua
Half Page AD =Filipino 7" Choir x 4.625" and Friends of St. Anthony of Belleville, NJ A mass will be celebrated on Sunday August 14, 2016 at 10:00 am before the Santacruzan, officiated by Very Rev. Fr Juancho de Leon, V.F. The choir this year is the Filipino Choir and Friends of St. Anthony of Belleville, NJ conducted by Carlo Padua
Mass Participants Main Celebrant: Co-Celebrant: Altar Server: Chairman: Co-Chairman:
Very Rev. Fr Juancho de Leon, V.F. Rev. Antonio Sarento Rev. Oliver Nilo Rev. Doroteo Layosa Neil Geda M. Rhodora Santos Virgie P. Wilcox
I am proud to recognize Fiesta in America during their annual festival. I commend the organization's continued and tireless efforts to celebrate and promote Filipino culture. I wish Fiesta in America continued success!
Sincerely, Joyce Watterman Councilwoman-At-Large
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Francia Edquilag Mayet Entena Peachy Trias Diane Calungsod Carmen Englehardt Tess Arceo Bubut Noche Loring Dabajo Flor DeGuia Francia Edquilag Jude Ponteras Loida Togonon Lorie Dabajo
Flor DeGuia Zita Lopez Marlene Padua Prescy O'Donnell Charie Sygengco Virgie Cabanatan Emy Manulat Sim De Ocampo Ghie Miraflores Orly Trias Sande Idio Tess Arceo Ed Edquilag
Lyndon Tanedo Erwin Villarin Ramon Noche Jude Ponteras Mario Miraflores
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2015 Cultural Highlights Last year’s edition again recalled the native flavor of traditional fiestas. From the colorful santacruzan to thrilling demonstrations, from pop concerts to ethnic folk dances in full regalia … Fiesta in America 2015 was ancient and modern Pinoy culture in splendid form. Classical performances by dance ensembles; local performers from the community; as well as exciting Latino urban singers punctuated the evolving crosscultural aspects of Fiesta In America.
Photography Lugay/Fernando Mendez/Velzon Velez/Enrico David/Joyce David Andes/AJ Images 59 FIESTAby: INYetBo/LoveRita/Elton AMERICA
Awards 2016
Empowerment
Consul General Mario L. de Leon
Jorge Z. Ortoll THEATER & ARTS
DIPLOMATIC & COMMUNITY SERVICE
Lori A. Colineri,
Jan Bednar,
DNP, RN, NEA-BC
MS, BSN, RN, CEN, NEA-BC
GLOBAL NURSING LEADERSHIP
CAREER DEVELOPMENT/ PROFESSIONAL EQUALITY
Maria Teresa de Vries, RN
Jerry & Dolores Turco & Family
COMMUNITY OUTREACH
LIFE CHANGING ADVOCACY
Pan American Concerned Citizens Action League, Inc. (PACCAL) ORGANIZATION OF THE YEAR
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2016 Santacruzan at the Fiesta in America Welcome to the 18th Anniversary celebration of Fiesta in America. For years, this event was known as Philippine Fiesta of the East Coast. With the “new” name change brings a new focus; to introduce cultural diversity while embracing the Philippine culture and traditions in America. We realize that you have choices on how you want to spend your weekend, that is why we purposely designed programs and activities with you in mind. Starting with the headliners, Paolo Avelino and Julia Montes to entertain you, eclectic group of vendors for your shopping enjoyment and pleasure yourselves with Filipino cuisine freshly prepared for a “taste” of the Philippines in America. There will be the traditional Thanksgiving Mass on Sunday, Aug. 14 at 10:00 am followed by a Santacruzan, a procession to pay special tribute to the blessed Virgin Mary. I would like to thank our founder and president, Mr. Nanding Mendez and the entire staff of Fiesta in America for all their hard work, commitment and dedication. This event is also dedicated in memory of Mila Mendez, founder and visionary. I invite you to be a part of this wonderful Celebration... Fiesta in America! Mabuhay!
Mely L. Garcia
Mely L. Garcia Coordinator Fiesta in America - Santacruzan
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Publisher: Lito Gajilan
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2016 Fiesta in America Santacruzan Participants Maria Alyana Ilagan
Samantha Damito
Lizaine Saranglao
Lyra Saranglao
Cassie Castro
Precious Sahagun
Jessica Soriano
Kathleen de Guzman
Jenette Juarez Lirio
Christina Arceo
Alyssa Alvarez
Diana Soriano
Jannili Tupaz
Jamariz Pascual
Danielle Singson
Selina Villaluz
Sophia Villaluz
Alyssa Acob
Karen Vallo
Bea Saludo
Rona Reyes
Alexis Jimenea
Brielle Trinidad
Arjun S. Balangon
Albert Thalla
Marc Añonuevo
AJ Damito
JV Layug
Abe Acob
Vince Añonuevo
Rehvin Hao
Andre Acob
Austin Acob
Marlon Vineza
Mark Castro
Christopher Castro
Jonathan Layug
Kiddy Alvarez
Nathan Issak
Nikki Soriano
Dominic de Chavez
Noelani Balangon
Francese Geronimo
Alessandra Bautista
Sophia Isaac
Loraynne Serania
Mahikayela Requillas
Kara Angeline Llamas
Jullian Vinesa
Dario Balangon
Kirby Acob
Iven Mariano
Philip Vergara
Joshua Esposa
Matt Esposa
Miles Soliven
Mark Soliven
Lorenz Requillas
Alexis Geronimo
Ashley Fontamillas
Jazelle Pascual
Jocy Rose Mariano
Anatalia Serania
Micah Acob
Alexis Torres
Jazmine Concepcion
Vanessa Añonuevo
Melisa de Castro
Allison Fontamillas
Sophia Torres
Edrianne Serania
Ashley de Quito
Kelly Puma
Gennica Natividad
Rolly Javier
Tony Thalla
Ed Vallo
Jun Arceo
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2016 Hermano & Hermana Mayor Dr. Kits Reyes & Cora Reyes
Initially, because of her innate compassion and dedication to the career she so dearly loved, Cora taught she was merely “married” to her profession but while still in Manila, in one of her hospital visits to her sister who was then confined, Cora met her sister’s attending physician, Dr. Francisco Reyes and that started the relationship to bloom. They tied the knot in St. Michael’s Church in 1970 and solemnly vowed with a mutual commitment to dedicate all their lives in building a happy and ideal family. Kit and Cora are blessed with 4 children, who also have children of their own: Carlo Virgilio, Michael Dane, Robin Francis and Pier. The couple’s professions are consistently equipped with unparalleled commitment to the service of their community and fellowmen. Indefatigable Cora sees to it that she’s personally involved in various service-oriented community activities and medical missions. An influential and benevolently endowed female leader born gifted with her innate humanitarian concern ably armed with a keen sense of responsibility and empathy…with dazzling knowlegeability about utilizing her ardent vision for change and innovation while Kit, now retired, relentlessly provides unconditional support to all undertakings his wife tackles.
Reynas, Escorts & Angels Reynas
Maria Alyana Ilagan Samantha Damito Lizaine Saranglao Lyra Saranglao Cassie Castro Precious Sahagun Jessica Soriano Kathleen de Guzman Jenette Juarez Lirio Christina Arceo Alyssa Alvarez Diana Soriano Jannili Tupaz Maria Mergola Jamariz Pascual Danielle Singson Selina Villaluz Sophia Villaluz Alyssa Acob Karen Vallo Bea Saludo Rona Reyes Alexis Jimenea Brielle Trinidad
– Reyna Elena – Reyna de las Flores – Reyna de las Estrellas – Reyna de las Angeles – Reyna Ester – Reyna Judith – Reyna del Sol – Reyna Luna – Reyna Emperatriz – Rosa Mistika – Queen of the Most Holy Rosary – Queen of Mercy – Queen of Hope – Queen of Peace – Queen of Heaven – Queen of Apostles – Queen of All Saints – Queen of Wisdom – Queen of Prophets – Queen of Justice – Queen of Abogadas – Queen of Patriarchs – Queen of Faith – Queen of Charity
Constantino Arjun Balangon
Archbearers
AJ Damito JV Layug Abe Acob Vince Añonuevo Rehvin Hao Radhley Hao Andre Acob Austin Acob Marlon Vineza Mark Castro Christopher Castro Jonathan Layug Kiddy Alvarez Nathan Issak Nikki Soriano Dominic de Chavez
Flower Girls
Noelani Balangon Francese Geronimo Andrea Fontamillas Alessandra Bautista Sophia Isaac Loraynne Serania Mahikayela Requillas Milagros Suriaga Kara Angeline Llamas
Flag Bearers
Flower Girl Escorts Angels Jullian Vinesa Dario Balangon Kirby Acob Iven Mariano Christian Camposagrado Philip Vergara Joshua Esposa Matt Esposa Miles Soliven Mark Soliven Lorenz Requillas
Vanessa Añonuevo Melisa de Castro Allison Fontamillas Sophia Torres Edrianne Serania Ashley de Quito Isabella Castro Kelly Puma Gennica Natividad
AVE MARIA
A - Alexis Geronimo V - Ashley Fontamillas E - Jazelle Pascual M- Jocy Rose Mariano A - Anatalia Serania R - Micah Acob I - Alexis Torres A - Jazmine Concepcion
Virgin Mary Escorts Rolly Javier Tony Thalla Ed Vallo Jun Arceo
Albert Thalla – Philippines Marc Añonuevo – United States of America
Ogie Afable Bobby T. Yalong Cultural & People's Ball Entertainment Head Chair
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Rose Javier People's Ball Co-Chair
Tet Palencia Pageant Chair Empowerment Co-Chair
Lilian Vita Pageant Co-Chair
Darlene Borromeo Empowerment Chair
Mely Garcia Coordinato Santacruzan
Rochelle Daus Asst. Coordinator Santacruzan
Rose Daus Asst. Coordinator Santacruzan
Rhodora Lyness Mass Chair
Virgie Wilcox Mass Co-Chair
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TRAVEL
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2016 SPOTLIGHT: MINDANAO
This year we focus on the southern region of the Philippines. An open invitation for you to try the spicier side of Filipino cuisine and experience activites not usually associated with the Philippines, white water rafting anyone? BUTUAN - The people of Butuan have a favorite quote, “In the Beginning, there was no Philippines, but there was Butuan.” This belief adds some credence to claims of evidence of the existence of Butuan as once a Kingdom. Historians who thirst for ancient history will find Butuan’s rich cultural heritage a reason to visit the place. Butuan is also claimed to be the gateway in Northern Mindanao towards the best and interesting places in Mindanao. Here are some of the things you can do in the historic city of Butuan, or should I say Kingdom of Butuan: Visit the Balangay Shrine in Barangay Libertad, which shelters one of the authentic relics of balanghai, a big sailing boat used by our ancestors to navigate the vast seas for trading with other early photo credit: www.thephilippines.com.ph civilizations in Asia and Polynesian Islands. Then, visit the Butuan National Museum and look for the replica of the 13th century solid gold image of a Hindu-Malayan deity— the Golden Tara. Unleash your sense of adventure at Delta Discovery Park in Barangay Bonbon. This park offers a 1.3 kilometer of zip line that would give you the ultimate adrenalin rush. While in Bonbon, stop at the freshwater Bequibel Shell Midden and the Bitor Shell Midden and be amazed at these prehistoric shells that dates back 7000 years during the Neolithic period. Visit the Bood (Bud) Promontory and Eco Park, which is believed to be the site of the first mass. One of the controversies surrounding this area is where the first mass took place. Was it in Limasawa in Leyte or here in Masao, Butuan? This park serves as a commemoration site of the first planting of the cross and the Mass led by Ferdinand Magellan on the Easter Sunday in March 31, 1521. Located at the heart of Butuan City is the Guingona Park. This site is where the flag of the Philippines in Mindanao was first formally raised in January 17, 1899. Right next to Guingona Park is the St. Joseph Catheral. While you’re at it, visit another historic continued on page 68 66 FIESTA IN AMERICA
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spot; the Banza Church Ruins built in 1625 by the Recollect Friars that was burned down by Moro pirates in 1753. The only remnant left now is the bell tower clad by a tree. After your tour, have a halo-halo break at SnackBreak in Buenavista, famous for their halo-halo. As one travel enthusiast points out, the halo-halo was “heaven,” and it was “the best halo-halo” he ever tasted. Leave some appetite for dinner and go to Baron’s and enjoy their seafood dinner. And I mean, “enjoy!” Oh and don’t forget to order the local fish called Gingaw. Their grilled seafood will leave you asking for more. So get there early because Baron’s is only open for dinner and they stay open only until their supplies last.
CAGAYAN DE ORO Cagayan de Oro is the Philippine’s Whitewater Rafting Capital. The only city in the country that offers rafting year-round. The Cagayan de Oro River has a river depth, incline and rock formations that make rafting a fun and exciting experience. A totally different experience from whitewater rafting, experience whitewater kayaking, which brings you thrill and excitement more intense than rafting because you are on your own. Experience these water thrills in Cagayan de Oro River. More adventures await you at the Macahambus Hill Cave and Gorge where you will find an awesome view from the 120-meter long Sky Bridge suspended 120 feet above the ground; then take the photo credit: www.maayalegaspi.com 120-meter breathtaking zipline. If you care for more action-packed experience and fun, the Jatico Adventure Park offers a five-course zipline, ATV rides, and hiking trails. Don’t miss the Mapawa Park for its waterfalls, rappelling and trekking. If you want a more subdued experience, visit the Museo de Oro and learn and understand local customs and traditions. Or accustom yourself with the people of Northern Mindanao at the Museum of Three Cultures and the Gardens of Malasag Eco-Tourism showcasing tribal houses amidst nature trails. Visit the Macabalan Port where General Douglas MacArthur landed in 1942 enroute to his escape to Australia during World War II, and take a photo of the biggest military cap in the world. Remember to visit the centuries-old stained glass panels of the gothic St. Augustine Metropolitan Cathedral. Close by is the tree-lined Segundo Gaston park, a relaxing haven in the city. The month of August is the celebration of the Kagay-an Festival or Higalaay Festival in Cagayan de Oro. The festival is a weeklong festivity filled with a series of colorful, culturally rich, carnival-like event, and is dedicated to its patron, St. Augustine. The highlight of the celebration is the Golden Float Parade. Cagayan de Oro has something for every curious traveler. This happy place could very well leave you with a glow on your face from the exhilaration of a great adventure. If this does not entice you to visit Cagayan de Oro, perhaps the fact that this is the hometown Miss Universe Pia Wurtzbach, might do the job. Pia’s crown has also officially placed Cagayan de Oro on the Miss Universe map.
The Mindanao Region photo credit: commons.wikimedia.org
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BUKIDNON - If you are an outdoor adventure enthusiast, the highland Province of Bukidnon, bounded by forest reserves and mountain ranges is the perfect travel destination for you. Bukidnon's tourist attractions include eco-adventure activities such as mountain climbing, trekking, rappelling, trail hiking, river tubing and many more. It may not be your first stop, but the Dahilayan Adventure Park is Bukidnon’s most popular tourist destination, located in the Municipality of Manolo Fortich. Once hyped as the longest dual zipline in Asia, the 840-meter zipzone has been the park's main attraction. You will hear the cliché, “You've never been to Dahilayan if you've never experienced the zipline thrill.” If zipline thrill is not your “thing,” Bukidnon's newest eco-adventure destination, Kampo Juan, offers the Philippine's first, and probably the only, Anicycle where one can ride a bicycle across a 600-feet cable hanging on a 100-feet deep ravine. There is also a hanging bridge, which spans a length of 360 feet on a ravine 200 feet above a river. Rappelling and paramotoring are other activities you can enjoy at Kampo Juan. If you are a lover of high places then you are up for a real-life adventure of mountain climbing in Bukidnon where four of photo credit: Kyle Jennermann - www.becomingfilipino.com Philippine’s ten highest peaks are located: Mt Dulang-Dulang, Mt. Kitanglad, Mt. Dalatungan, and Mt. Maagnaw. If you don’t have the stamina and not enough time to explore these peaks, go for the shorter climb at Mt. Capistrano in Malaybalay and Mt. Palaopao in Sumilao. Bukidnon also boasts of a rich cultural heritage and traditions as well as breathtaking nature. If you happen to visit Bukidnon in February or March, experience the Kaamulan Festival, named as the most authentic festival in the country. Enjoy nature as you follow the hiking trail at CEDAR’s protected forest reserve. Enjoy the waterfalls along the way on your trek. Take a plunge in any of the five popular spring resorts in Maramag. Visit Barangay Guinoyuran where you will find the cleanest and greenest inland body of water in Northern Mindanao. Here you can rent a floating bamboo hut and relax as it floats in the middle of the lake. If you want more of nature’s wonders, visit the Musuan Peak, which is actually an active volcano, and relax as you gaze at an awesome view of the farmlands, Pulangui River and mountain ranges. This may not be your final stop, but the magnificent pyramid chapel should be in your list to visit when you are in Bukidnon. This monastery and home of the Benedictine Monks, is a popular destination for those who seek peace of mind and serenity of the soul and spirit. This is also the most popular wedding destination in Bukidnon. Here’s a fun fact about Bukidnon: Manny Pacquiao was born in Kibawe, Bukidnon. So for your next vacation, consider traveling to Mindanao. Visit the Kingdom of Butuan, home of the Golden Tara; Cagayan de Oro, hometown of Miss Universe, Pia Wurzback; and Bukidnon, birthplace of Manny Pacquiao. And if you have more time, visit Davao, the hometown of our current President.
For more information please visit www.experiencephilippines.org
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The Winners of the 2014 Fiesta in America King & Queen International A
TA IN AMER IC ES FI
KING QUEEN INTERNATIONAL
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Paully Awad & Lara Hirshenson
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FIESTA TALKS SUMMER 2016 73
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2015 People’s Ball Highlights As in previous editions, the 7th annual People΄s Ball (2015) was a dazzling showcase of beloved Filipino traditions such as the grand, costumed rigodon de honor, punctuated with snippets of contemporary popular culture like talent-and-beauty pageants, a staple of town fiestas across the Phillipine Islands. Stately dances and pageants may be fleeting glimpses into the Filipino psyche, but they also provide insights into Filipino Americans΄ self-image and what they perceive to be their roles in their second homeland. To reserve seats for 2017, call 212-682-6610 or email: sepmgzn@yahoo.com
Photography Lugay/Fernando Mendez/Velzon Velez/Enrico David/Joyce David Andes/AJ Images 75 FIESTAby: INYetBo/LoveRita/Elton AMERICA
Meet our multicultural show hosts Grace Calvelo Rustia
“Co-hosting Fiesta In America has been one of the highlights of my personal and professional involvement in some of the most significant multicultural communities of the mid-Atlantic region. This is my fourth year of co-hosting the event, and each past Fiesta In America edition has carved a special place in my heart. I have hosted numerous Fil-Am, mainstream and multicultural events. As the former voice of Pan Asian Radio in Philadelphia, I have come across some of the most incredibly talented people. Still, I never cease to be amazed at the scope and depth of international and local talents that Fiesta In America’s multicultural show continues to offer. Top-billed stars of Philippine film, television and music are the high point of the show. However, unheralded musicians and dance troupes from both coasts of the United States, plus cultural dancers representing various nations, are superb Fiesta In America attractions in their own right. Through Fiesta In America, these undiscovered gems radiate their brightest sparkle.” Grace Calvelo Rustia is an award-winning broadcaster, TV personality and community leader.
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Vincent R. Medina
“It is my pleasure and honor to co-host the 18th Fiesta in America for the third year in a row! I continue to be inspired by the dedication and hard work put in by the Fiesta In America staff, led by President and CEO Nanding Mendez. Year after year, this unique gathering of trade exhibits, cultural festivals, concerts and food expositions showcases the very best of Filipino, Asian and Latino traditions, culture and heritage. I have seen the growth of the Fiesta in America over the last decade and truly enjoy this important venue, and how it fosters greater understanding, mutual respect within the multicultural communities of the Greater New York-New Jersey area. With a very important presidential election ahead, it is my hope that this year’s Fiesta in America will be a shining example and beacon of hope for unity throughout this great nation. Let’s all party and have fun together!” Vincent R. Medina, CPO, USN Ret. is the Owner/President of Age Advantage of Virginia Beach, VA.
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Workshops for improved living
This year we are promoting healthy measures in all areas of personal improvement. Watch and learn as our experts give you the best approach for nutritional health, financial security and social well-being. Fiesta In America’s seminars will feature the hottest-button topics in the expo’s 18-year history. Heart-healthy cooking based on ancestral diets, Philippine franchise investing opportunities, and immigration will be at the core of discussions, participants should come out of the workshops with clear action plans on how to become healthy on a daily basis, financially strong in retirement, as well as informed on green cards, naturalization and other related immigration issues.
WORKSHOP PRIMER 2016
A limited number of workshop seats can be secured by arriving at a specific time on both days of the expo Saturday, August 13 between 12 noon and 1 pm & Sunday, August 14 from 10 am to 11 am On both days, workshops are slated from 1 pm & 3 pm final schedule to be posted at the event.
HEALTH MyPlate Recipe for Better Blood Pressure, Body & Mind Mariterese Racanelli, MS, R&D Food Scientist/Nutritionist for Goya Foods internationally and the National Hispanic Medical Association, will present MyPlate recipe demonstrations using Filipino foods. She will discuss how lower sodium, lower-sugar cultural foods and meals can help the US Filipino community reduce blood pressure, diabetes and weight gain issues. Her presentations continue the Goya Foods MyPlate/MiPlato program that Goya started in 2012 as part of the initiative by the US Department of Health and Human Services and USDA to help consumers make better food choices. People attending the Goya workshops will receive a Goya MyPlate recipe gift bag with Goya low sodium products, MyPlate cookbook, recipes and more
BUSINESS Become a Franchise Business Owner!
Professor Enrique Soriano
Professor Eric Soriano of the Ateneo Graduate School of Business will conduct a workshop on Philippine franchising opportunities. He teaches global marketing, chairs the marketing cluster, and heads the business school’s real estate program. He is a National Agora Awardee for Excellence in Marketing Education by the Philippine Marketing Association. “Filipino franchisers are expanding their customer base across the rest of Asia, in the United States, in Europe, and in Africa,” said Prof. Soriano. “Filipino brands continue to make waves in the international franchise arena, proving that the local franchise industry is fast becoming one of the country’s biggest dollar earners.”
LEGAL Immigration & Naturalization Explained The Madrid Crost Law Group will discuss the ins-and-outs of DACA (Deferred Action for Childhood Arrivals) and the concerns of the so-called “Dreamers,” DAPA (Deferred Action for Parents of Americans and Lawful Permanent Residents), parole in place for relatives of Fil-Am Vets, Expanded Provisional Unlawful Presence Waiver, and other topics.
*schedule & speakers are subject to change
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NOW ON ITS
18TH YEAR
inAmerica 2016
August 13-14•Meadowlands Expo Center, Secaucus, New Jersey
The Filipino Catholic
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Proud Sponsor of
total Wellness at