2024 Brochure All Industries

MESSAGE FROM THE PRESIDENT/CEO

Dear Friends:

More is absolutely better in 2024. Fiesta In America’s third edition at American Dream Mall ushers in a more robust phase in Filipino American cultural marketing. This year marks the festival’s 27th Anniversary as the biggest annual indoor Filipino event on the U.S. East Coast…but with a new twist. Sponsors and exhibitors – based in the U.S. or in the Philippines – could now intensify their wrap-around consumer contact than ever before. Here’s how:

• Double the market exposure (two full days instead of the previous one-day festival)

• Twice the number of person-to-person consumer touches than in 2022 and 2023

• Thousands of Sunday shoppers at American Dream who crave free, engrossing events

• A venue that oozes class, enhancing sponsors’ and exhibitors’ total brand image

• Flexibility in the choice of one-day or two-day business participation

• Wall-to-wall engagement at the exhibit booths, on the LED screen, in the pages of the event magazine and E-newsletter, and on social media

Fiesta In America 2024 on the weekend of August 17 and 18 leverages startling demographic numbers. Fil-Ams are second in median household income among all U.S. population groups, regardless of race. According to Pew Research Center, 41% of foreign-born Filipinos have a Bachelor’s degree vs. 20% of all Americans; 65% of immigrant Filipinos live in owner-occupied homes vs. 59% of all Asians in the U.S. But numbers tell only part of the story for sponsors, exhibitors and advertisers. For nearly three decades, Fiesta In America has been a cultural touchstone for Fil-Ams and a gateway to the Philippines for consumers of all cultures. No other event, or mass medium for that matter, offers a fully immersive experience for attendees and participating brands.

Whatever your industry or business model – banking and finance, consumer goods from apparel to packaged foods, leisure and travel, real estate, tourism promotion and others – Fiesta In America is your culture-and-sales connection. Join us this summer for the direct-sales event of the year.

Sincerely,

Nanding Mendez

MISSION STATEMENT

Fiesta in America, also known as Philippine Fiesta USA Inc. with offices in New York City, also in the Philippines, is a non-profit organization that promotes Filipino culture and heritage in the United States.

The organization aims to preserve and promote Filipino traditions, customs, arts, and values among Filipino- Americans and the wider American community. It also provides a platform for Filipino-American businesses and organizations to showcase their products and services. Fiesta in America has been active for nearly three decades and has become one of the most prominent Filipino-American organizations in the United States. Its trade and cultural show is held annually every August at the American Dream in East Rutherford, New Jersey.

AMERICAN DREAM

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet in East Rutherford, New Jersey, just minutes away from New York City. American Dream is home to leading attractions that includes DreamWorks Water Park, Nickelodeon Universe, Big SNOW, Angry Birds Mini Golf, The Rink, Blacklight Mini Golf, and a curated collection of premier dining and retail stores, including flagship locations for H&M, Uniqlo and PRIMARK as well as Lululemon, Sephora, Aritzia, Zara and IT’SUGAR, the world’s first “candy department store.” For more information, visit www.americandream.com

(COURT A) EAST RUTHERFORD, NEW JERSEY

Fiesta In America, the Biggest Annual Indoor Event on the East Coast Since 1996

SPENDING POWER

Filipino Americans made $15 billion in total 2023 purchases*– buying clout that outranks nearly all U.S. population groups, regardless of race. Brandconscious and sensitive to cultural marketing, Fil-Ams are a consumer niche that can’t be swayed by cookie-cutter marketing techniques. Ingrained Asian beliefs enriched by Spanish influences and American pop culture make their “tickle points” tough to pin down.

Fil-Ams have median household incomes of at least $100,270; the rest of America’s is $74,580. And with more than 300,000 Fil-Ams in the greater New York-New Jersey area, they are a vital and rapidly growing force in culture-based marketing. Since 1996, a total of more than 200,000 Fil-Ams and other consumers have packed Fiesta In America, making it the most enduring and popular indoor direct marketing event in the greater New YorkNew Jersey area.

* STUDY BY AMEREDIA

And with plans in the works to include other cultures, Fiesta In America is poised to become a truly inclusive "big tent" for niche marketers to exploit.

ATTENDANCE CLOUT

More than 10,000 Filipino Americans are expected at the 27th edition of Fiesta In America on Saturday & Sunday, August 17-18, 2024 at American Dream (Court A) . With major new contents in the works – potentially an international food and travel festival, multicultural attendees will add to the event’s appeal. But the demographic attraction of the audience is more than skin-deep for participating brands:

• Most Fil-Am adults have at least some college education. Predominantly English speakers, brand interaction and relationship-building are smoother vs. other ethnic groups.

• New York and New Jersey Fil-Ams have median family incomes that are higher than the median household incomes of Fil-Ams in other states.

Timeline: Fiesta In America Over the Years

The journey commenced after the eighth year of publishing in 1998, the Special Edition magazine a widely circulated, sleek publication targeted at Filipino Americans across the United States. The transition to event management faced stiff competition in the late '90s, leading to sporadic activities. However, it regained momentum when the true purpose and nature of the event's vision and mission were established at the Meadowlands Exposition Center in Secaucus, New Jersey. The event encountered a setback with the onset of the Covid-19 pandemic in 2020 and 2021, causing global distress. Despite this disruption, Fiesta in America persevered and eventually found a new home at the American Dream, the largest entertainment and retail center in the USA, situated in East Rutherford, New Jersey.

• Over 90% of Fiesta In America’s attendees are residents of the affluent New York-New Jersey area; others are from five surrounding states, from Connecticut to Virginia.

• Around 75% of Fiesta In America’s attendees belong to the top-earning 30 to 50-and-over age cohort; 51% are female and 49% are male heads of households (Fil-Ams are tied at Number One as the U.S. ethnic group that leads in home ownership).

ON-THE-SPOT MARKETING

Fiesta In America brings a traditional Philippine fiesta to the fingertips of nostalgic Fil-Am consumers. It’s an all-inone experience that combines a product and service showcase with topnotch entertainment and native cuisine that all immigrants crave.

• A Trade Pavilion that can fit more than 100 draped exhibitor booths (8ft. x 6ft. each) and can generate direct sales

• Opportunities for product demos, lead generation, service sign-ups, and email address-gathering for sustained outreach

BRAND BOOSTERS ON-STAGE AND OFF

What are fiestas without extravaganzas?

Fiesta In America’s cultural show features only the best entertainers in homegrown music, movies and TV. But aside from drawing large crowds that

yearn for local talents, Fiesta In America provides brand building tools during, before and after the performances:

• An outsized LED screen on-stage where commercial videos and ads can be projected in front of the cultural show audience

TOTAL BRAND EXPERIENCE

FIESTA TALKS MAGAZINE

Direct sales, marketing and brandburnishing touches at Fiesta In America extends to the printed page as well. Fiesta Talks Magazine is the official 5,000-copy glossy publication that provides a handheld platform from which attendees can be engaged through ads, advertorials, and response mechanisms such as coupons. And because FiestaTalks is often taken home as a freebie, its pass-on readership ensures consumer touches even after Fiesta In America.

ONLINE OUTREACH

Interactions with participating brands are sustained after the event through social media outlets such as Facebook, Instagram, YouTube, Twitter and others.

SPONSORING

Avail your brand of multiple yet integrated consumer touches reserved for sponsors: From prominently located booths at the Trade Pavilion to full-page

PARTIAL LIST OF PAST SPONSORS AND EXHIBITORS

AARP

ALVEO LAND

ASIAN JOURNAL PUBLICATIONS

AYALA LAND INTERNATIONAL SALES, INC.

CARING PARTNERS IN HEALTHCARE,LLC

CITIBANK

COKE

CHASE BANK

DAMAYANG FILIPINO OF THE PROVINCIAL GOVERNMENT OF BULACAN

DELICACIES BY SHEREE

EVA AIR

EASTERN GEMS CORP

ELITE CLUB PINOY

EXECUTIVE HOME CARE

FASTTRACK ACCESS TRAVEL & TOURS, INC.

FILIPINO HOMES

G-EXCHANGE, INC. (G CASH)

GMA PINOY TV • LIFE TV • NEWS TV • GLOBAL PINOYS

GRETZ JEWELRY

HERALD SUITES HOTELS

HORIZON BLUE CROSS BLUE SHIELD OF NJ

IAM WORLDWIDE IBC NY INC.

IAM WORLDWIDE AGNUS DEI

I WANT MY TFC

JESUS MIRACLE CRUSADE INT’L MINISTRY- NJ

KULTURE KO

LENA'S GIFTS

MEGAWORLD CORPORATION

MOBILITY SPECIAL HOME CARE

NEW YORK LIFE

OKADA MANILA

PAROLS OF AMERICA

PHILIPPINE AIRLINES

PHILIPPINE CONSULATE GENERAL NY

PHILIPPINE DEPARTMENT OF TOURISM

PHILIPPINE NATIONAL BANK

PHILWEDDINGS/ZOOMBOX VIDEOS/EVENT

PHIRST PARK HOMES

FREEDOM EQUITY GROUP

PREMIER HOME HEALTH CARE SERVICES, INC.

PROVINCIAL GOVERNMENT OF CAPIZ

PROVINCIAL GOVT OF ILOCOS NORTE

ROBINSONS LAND CORPORATION

SANZO

SENDWAVE

SPECIAL EDITION PRESS, INC.

SUPREME HEALTH CARE SYSTEMS/SALADMASTER

SHANGRI-LA BGC

SM DEVELOPMENT CORP

THE FIGTREE PROPERTIES OPC

TIGER RESORT LEISURE & ENTERTAINMENTTOURISM INFRASTRUCTURE & ENTERPRISE

ZONE (TIEZA)

VISTALAND INTERNATIONAL WEEE!

magazine ads or articles, from one-year website linkages and on-stage LED screen videos to E-newsletter articles and social media postings. Six sponsorship tiers range from Bronze to Palladium all ensuring 360-degree marketing. Visit: fiestainamerica.com/sponsor

EXHIBITING

Spacious Trade Pavilion booths provide exhibitors with daylong opportunities for direct sales, relationship-building, and email address-gathering for sustained outreach. Exhibitor booths range from regular (8ft. x 6ft. ) to double units, with options for prime or corner locations and electric power connections. Visit: fiestainamerica.com/exhibit

ADVERTISING

The 5,000-copy Fiesta Talks Magazine offers direct and pass-on readership of ads, advertorials, branded articles and

PEOPLES BALL

[Companion-Gala of Fiesta in America]

The People’s Ball is an annual gathering of Filipino American luminaries in the New York-New Jersey area whose purpose is to strengthen community bonds, promote Filipino culture in the United States, and celebrate Filipinos' impact on American society. In addition, the event also became the hub of business professionals across the world to convene and share ideas and opprtunities.

Every year, the glittering ball is highlighted by the Empowerment Awards, conferred on outstanding Fil-Am individuals and organizations for their accomplishments in business and professional endeavors, public service and the humanities. Their achievements serve as a beacon for Fil-Am youth to follow.

sales-triggering coupons. And because the magazine can be downloaded from www.fiestainamerica.com, readership of marketing materials is practically yearround among attendees and non attendees.

Visit: fiestainamerica.com/advertising

PROGRAM SCHEDULE

PEOPLE’S BALL

Sun, Aug.11, 11am An event gala for community leaders and business professionals. [more info below]

FIESTA IN AMERICA DAY ONE

Sat, Aug.17, 10am Opening Ceremony Program/Exhibit starts Cultural Show and Concerts

7pm Exhibits Close

FIESTA IN AMERICA DAY TWO

Sun, Aug.18, 10am Program/Exhibit starts Cultural Show and Concerts

7pm Exhibits Close

I’m Interested in participating at Fiesta in America 2024 on Aug 17-18 at American Dream. East Rutherford, New Jersey. Sponsorship

n Bronze Sponsors 5,000 For exclusive sponsorships, please call 212-682-6610.

Exhibiting

n One Day $ 1,800

n Back Page $

n

Front Page 1,500

n Inside Back Page 1,500

n First 10 Pages 1,100

n Regular Pages 600

LED Advertising

n 3 spots minimum $ 750

For more detailed sponsorship, exhibition and advertising packages, please fill out form below to receive complete information, scan or take a photo, and email to sdelmundo1100@gmail.com or info@fiestainamerica.com

NAME:

Early Bird discount and Referral fees apply for sponsors, exhibitors and advertisers before April 30, 2024 email info@fiestainamerica.com

(COURT A) EAST RUTHERFORD,

Fiesta In America Attendees: The Direct Marketers’ Dream

Median household incomes of $100,270 coupled with high English competence and cultural pride push Filipinos to the front of America’s diverse marketplace. At Fiesta In America, the biggest annual indoor Filipino event on the East Coast, pride in identity presses the consumer-engagement button for direct marketers.

On August 17 and 18, 2024 in Court A of New Jersey’s American Dream, Fiesta In America will teem with more than 10,000 Filipino Americans who will showcase their heritage.

They will be joined by over 60,000 mall visitors of all cultures to whom Fiesta In America is a capstone of Philippine culture, tourism, products and business opportunities.

The full-day extravaganza will buzz with a high-energy cultural show of Filipino music; products, services and investment vehicles; native food; art and fun activities; and more.

For brands with stakes in the high-value Filipino American market of New Jersey, New York and neighboring states, Fiesta In America 2024 is where culture and sales intersect.

Reserve a sponsorship, exhibitor booth or advertising space early to secure a prominent slot. E-mail info@fiestainamerica.com or call 212-682-6610 (New York). For more information, visit www.fiestainamerica.com.

Sponsors Rate:

Platinum Sponsors ’ 50,000

Diamond Sponsors 25,000

Gold Sponsors 15,000

Silver Sponsors 10,000

Bronze Sponsors 5,000

Full entitlements and inclusions are available upon request. For exclusive sponsorships, please call 212-682-6610.

Exhibitors Rate:

$1,800 One Day $3,400 Two Days

Booth 8ft x 6ft deep with 6ft table with table cloth plus signage

LED Advertising: 3 Spots Minimum $750

Print Journal Advertising: $600 /page

In the US, call Vicie at 212-682-6610

Nanding Mendez / Vicie Allam Phone: (917) 612 8861

In the Philippines, contact Susan del Mundo Phone: (63) 919-099-6157