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Two local media, “City Weekend” and “Shanghai Talk,” announced the contest on their websites. Five children would be the lucky winners of an exclusive meet & greet session with Adrian Sutil. To participate in the contest, the children had to describe or draw the Capri-Sun Formula 1 car of their dreams. The best write-ups and pictures were selected: these kids would have the chance to act as kid reporters and to interview Sutil personally.
Adrian Sutil, it was the kids’ turn to ask the star some questions. To top it all off, a picture of the winners together with Adrian Sutil was taken and each child received a Capri-Sun gift package. It was an extraordinary event for everybody.
Five happy kids and a Formula 1 star: Adrian Sutil met the winners of the Capri-Sun contest.
On the big day, the winners were invited to join media representatives at Adrian Sutil’s Swissôtel suite, where they presented the Formula 1 driver with their pictures and articles. After the journalists of “City Weekend” and “Shanghai Talk” had interviewed
Capri-Sun has been sponsoring Formula 1 driver Adrian Sutil for several years now. Formula 1 is an international sport, which makes it as much of a global presence as Capri-Sun. Several of Capri-Sun‘s partners have plans to leveraging the sponsorship for local marketing promotions this year. Campaigns are already being prepared for several upcoming Grand Prix, such as the German Grand Prix in Hockenheim in July, the Korean Grand Prix in October and the Abu Dhabi Grand Prix in November.
Capri-Sonne Lotto promotion
A dream room for Florian In early May, there were beaming eyes and a truly happy family in one lucky German household. The reason for their joy was a huge €10,000 gift certificate that would turn a kid’s bedroom into heaven on earth. 10-year-old Florian from Berlin won the grand prize of the major nationwide Capri-Sonne prize drawing and took home a new room for himself and his three siblings. Florian’s family is building a house right now, which means they can really make good use of the fantastic Capri-Sonne prize. “Each of our children will soon have their own room, and we are far from having proper furniture for everyone, so we are really 10,000 Euros for a dream room. Florian receives the huge gift certificate out of the hands of a Capri-Sonne representative.
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thrilled about Florian’s prize,” as the boy’s mother said. The Capri-Sonne prize contest involved putting together the right six pouch stickers out of a total of ten and sending them to Capri-Sonne. The children’s channel Nick aired five Capri-Sonne Lotto drawing shows, each of which featured one of the winning combinations. Capri-Sonne’s mascot, Charlie the dog, hosted the drawings. Cherry – Orange – Cola-Mix – Jungle Drink – Fan Drink – Power Team: that was the lucky combination which won Florian the room of his dreams on April 20th. The prize contest was held in co-operation with a major German chain of furniture stores.
questions for …
It’s my mission to support partners to start up and open new markets. My daily work consists in researching the markets to know more about our possible competitors, to discover new opportunity and establish new contacts.
2 What is your favorite flavor?
3 A day in my Capri-Sun life that I will never forget? Florian and his sister Jennifer take a relaxing break after choosing new furniture for their rooms.
My first visit to the Capri-Sonne production facilities in Heidelberg: I define the Capri-Sonne production as a dream factory!
News Summer 2010
2010 — the Capri-Sonne soccer year
International soccer fun with Capri-Sonne Champions-Kick An exciting Soccer World Cup awaits us this summer. The ball will get rolling in South Africa: the world will be watching, and Capri-Sonne will be in the thick of things. The 2010 summer promotion “Champions-Kick” provides the unique fun with Capri-Sonne kick-golf-sets in all promotional 10-packs – the perfect match for Capri-Sonne and the sports highlight of the year. Just in time for the soccer World Cup, Capri-Sonne will have one of four different kick-golf sets in all promotional 10-packs. The clou: the Capri-Sonne straw serves as the handle bar of the golf club. Four different parcours of different color, shape and difficulty animate kids to collect them all and share them with friends. The young professionals can even download a Champions-Kick stadium from the homepage or practice with the OnlineChampions-KickGame on www. capri-sonne.de.
Leandro Monteiro Area Sales Manager Middle and South America
Capri-Sonne is the Number 1 kids’ drink worldwide, and the ”Champions Kick” promotion is also making its way towards an international career. With about six million kick-golf sets kids will be delighted by Capri-Sonne’s World Cup highlight in many European countries and the United Arab Emirates. Champions-Kick will be played even in places as far away as the Caribbean islands of Jamaica, the French West Indies and La Réunion. Eye-catching Capri-Sonne inpacks like the kick-golf sets have an impressive success story: In 2008 the market share in Germany could be increased by 5.9 percentage points due to the success of the “Double Straw” promotion, which was repeated in 2009 with another plus on the market share of 2.7 percentage points – in Switzerland even with an increase in turnover of 8.2%. During the World Cup summer of 2010, the Champions-Kick promotion will provide the base for a comparable success and offer our retail partners a way to bring the World Cup fever to the POS.
World-champion refreshment in sporty design
A promising new candidate: Capri-Sonne Champions Drink The new Capri-Sonne Champions Drink has what it takes to become a superstar. In the 2010 soccer season, it is the perfect refreshment for soccer fans of all ages. The delicious blend of apple, kiwi and a hint of lemon has a full fruity taste, and is a total trend-setter, just like all of the Capri-Sonne adventure flavors. The Champions Drink has been on shelves in multiple countries since March.
1 What is your daily work for Capri-Sun?
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Group H runner up
: Group G winner
Winner match 53
Winner match 54
Match 54 | Johannesburg-EP 28.06.10 | 20:30 p.m.
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02.07.10 | 16:00 p.m.
Match 57 | Port Elizabeth Group F runner up
Enjoy the World Cup 2010 with Capri-Sun!
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Loser match 62
Loser match 61
Port Elizabeth | 10.07.10 | 20:30 p.m.
3rd place play off | Match 63
World champion
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Capri-Sun made a dream come true for five children: during the Chinese Grand Prix in Shanghai in April, the five winners got to meet the famous German Formula 1 driver Adrian Sutil. In co-operation with two online media, Capri-Sun held a prize drawing for an extraordinary event as part of its Formula 1 support.
I had my first Capri-Sun when I was studying in London ten years ago and my favorite flavor until today is ORANGE. Simply the best!
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Group G runner up
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Group H winner
Match 56 | Cape Town 29.06.10 | 20:30 p.m. Winner match 56
03.07.10 | 20:30 p.m.
Winner match 55
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Group E runner up
Group F winner
Match 60 | Johannesburg-EP
Capri-Sun held an exclusive event for Formula 1 fans
: Group E winner
28.06.10 | 16:00 p.m.
Match 53 | Durban
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Group D runner up
meet & greet with Adrian Sutil
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Winner match 60 Winner match 57
Winner match 58
Winner match 61
Winner match 62
Winner match 59
Match 62 | Durban 07.07.10 | 20:30 p.m. 06.07.10 | 20:30 p.m.
Match 61 | Cape Town
Johannesburg-SC 11.07.10 | 20:30 p.m.
Final | Match 64 Group C winner
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Winner match 50
Match 50 | Rustenburg 26.06.10 | 20:30 p.m.
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02.07.10 | 20:30 p.m.
Winner match 49
Match 58 | Johannesburg-SC Group B runner up
Group A winner
Match 49 | Port Elizabeth 26.06.10 | 16:00 p.m.
Match 55 | Pretoria 29.06.10 | 16:00 p.m.
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Group C runner up
Group D winner
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27.06.10 | 16:00 p.m.
Match 51 | Bloemfontein Winner match 51
Winner match 52
03.07.10 | 16:00 p.m.
Match 59 | Cape Town
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Group A runner up
Group B winner
Match 52 | Johannesburg-SC 27.06.10 | 20:30 p.m.
Round of 16 Semi-finals Finals Semi-finals Quarter-finals Round of 16
World Cup Planner 2010
Quarter-finals
News
News
The packaging design of the new flavor also reflects the World Cup theme: The cheerful Capri-Sonne pouch is the hero on the soccer field and appeals to sportsloving kids. The Champions Drink is in an excellent position in terms of what it represents: it has 30% less sugar than comparable fruit-juice beverages, and like all other Capri-Sonne flavors, it contains no sweeteners. The uniquely delicious blend of apple, kiwi and a hint
of lemon is a world-class refreshment. What is more, the Champions Drink contains Vitamins B1 and B6. Capri-Sonne is always up to date and offers people something new to discover: every year Capri-Sonne gives kids something exciting and surprising with a new adventure flavor in keeping with the latest trends. In 2009, the Super-Kids flavor with its innovative superfruits delighted children everywhere and immediately became the most popular of the adventure flavors in Germany and even reached 4th place in the flavor ranking. In the soccer summer of 2010, the Champions Drink will now be the center of attention and will continue along this successful “product of the year” strategy. A TV commercial and multiple POS materials will help to put the new superstar in the Capri-Sonne team into the right position.
Dear Partners, When the first whistle blows in Johannesburg to kick off the first 2010 World Cup match in June, it marks the kickoff to an event that the whole world will be watching eagerly. For millions of children, seeing the national teams square off against each other for four weeks is the Number 1 highlight of the summer. This is why Capri-Sonne is contributing to the World Cup spirit in many countries by hosting creative promotions and events. 32 national teams are competing in South Africa for the chance to become the world champion. And Capri-Sonne is at home in 19 of the countries taking part; in fact, it is even produced in six of these nations. A large part of this solid international presence is due to our strong partners: Capri-Sonne is the international Number 1 kids’ drink thanks to your help. Looking at how Capri-Sonne is represented among the players on the World Cup stage shows that we are still far from having maximized our growth potential. There are still plenty of countries waiting for Capri-Sonne. One of the exciting challenges we will focus on more in the future is to take advantage of these opportunities and help our international family grow. I hope you all have an exciting World Cup season with great goals and matches full of good sportsmanship. And no matter who is named World Cup champion on July 11, we can toast to the winner — with a CapriSonne, of course!
Sincerely, Carsten Kaisig, Managing Director
The Champions Drink has already been launched in several countries including Germany, France, Belgium, the Netherlands, French West Indies, Portugal, Italy, Sweden, Denmark, Switzerland and Great Britain. The introduction to the Ukrainian market is in the planning stages.
17.06.10 | 20:30 p.m. Polokwane France : Mexico
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16.06.10 | 20:30 p.m. Pretoria South Africa : Uruguay
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11.06.10 | 20:30 p.m. Cape Town Uruguay : France
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11.06.10 | 16:00 p.m. Johannesburg-SC South Africa : Mexico
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17.06.10 | 13:30 p.m. Johannesburg-SC Argentina : South Korea
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17.06.10 | 16:00 p.m. Bloemfontein Greece : Nigeria
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12.06.10 | 13:30 p.m. Port Elizabeth South Korea : Greece
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12.06.10 | 16:00 p.m. Johannesburg-EP Argentina : Nigeria
23.06.10 | 16:00 p.m. Port Elizabeth Slovenia : England
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18.06.10 | 20:30 p.m. Cape Town England : Algeria
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18.06.10 | 16:00 p.m. Johannesburg-EP Slovenia : USA
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13.06.10 | 13:30 p.m. Polokwane Algeria : Slovenia
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12.06.10 | 20:30 p.m. Rustenburg England : USA
23.06.10 | 20:30 p.m. Johannesburg-SC Ghana : Germany
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19.06.10 | 16:00 p.m. Rustenburg Ghana : Australia
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18.06.10 | 13:30 p.m. Port Elizabeth Germany : Serbia
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13.06.10 | 16:00 p.m. Pretoria Serbia : Ghana
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13.06.10 | 20:30 p.m. Durban Germany : Australia
Group D
24.06.10 | 20:30 p.m. Rustenburg Denmark : Japan
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19.06.10 | 20:30 p.m. Pretoria Cameroon : Denmark
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19.06.10 | 13:30 p.m. Durban Netherlands : Japan
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14.06.10 | 16:00 p.m. Bloemfontein Japan : Cameroon
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14.06.10 | 13:30 p.m. Johannesburg-SC Netherlands : Denmark
Group E
24.06.10 | 16:00 p.m. Johannesburg-EP Slovakia : Italy
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20.06.10 | 16:00 p.m. Nelspruit Italy : New Zealand
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20.06.10 | 13:30 p.m. Bloemfontein Slovakia : Paraguay
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15.06.10 | 13:30 p.m. Rustenburg New Zealand : Slovakia
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14.06.10 | 20:30 p.m. Cape Town Italy : Paraguay
Group F
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25.06.10 | 16:00 p.m. Durban Portugal : Brazil
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21.06.10 | 13:30 p.m. Cape Town Portugal : Korea DPR
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20.06.10 | 20:30 p.m. Johannesburg-SC Brazil : Côte d´Ivoire
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15.06.10 | 20:30 p.m. Johannesburg-EP Brazil : Korea DPR
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15.06.10 | 16:00 p.m. Port Elizabeth Côte d´Ivoire : Portugal
Group G
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25.06.10 | 20:30 p.m. Pretoria Chile : Spain
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21.06.10 | 20:30 p.m. Johannesburg-EP Spain : Honduras
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21.06.10 | 16:00 p.m. Port Elizabeth Chile : Switzerland
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16.06.10 | 16:00 p.m. Durban Spain : Switzerland
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16.06.10 | 13:30 p.m. Nelspruit Honduras : Chile
Group H
Group B
World Cup Planner 2010
Group C
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News
WRIN: 97194-372
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22.06.10 | 20:30 p.m. Durban Nigeria : South Korea
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Group A
22.06.10 | 16:00 p.m. Rustenburg Mexico : Uruguay
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* 30 % weniger Zucker als vergleichbare fruchtsafthaltige Erfrischungsgetränke und ohne Zusatz von Süßstoffen. © 2010 McDonald’s Solange der Vorrat reicht!
This Mc Donald’s co-operation in Germany is a great opportunity for Capri-Sonne. It is originally slated to run for four months, and then a decision will be made as to whether Capri-Sonne will become a permanent part of the Happy Meal team.
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Jetzt exklusiv im Happy meal ® eRHÄltliCH:
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Extensive marketing measures supported the launch of the new co-operation. McDonald’s generated buzz for the new Capri-Sonne Happy Meal with a widespread campaign in print media and a special tag on to their TV commercials. At McDonald’s restaurants, the new Happy Meal combina Capri-Sonne orange tion is advertised on menu signs, displays and tray liners, which makes Capri-Sonne a strong presence in all of the restaurants.
In addition, there was also a large-scale sampling promotion targeted at younger McDonald’s customers. The members of the Junior Club and J-Club received a gift certificate in a mass mailing so they could get a free sample of the Capri-Sonne Champions Drink at their local McDonald’s restaurant: a promising way to enhance the awareness for the newest star in the Capri-Sonne team within the target group.
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Since April, German kids have had a special kind of Capri-Sonne Orange to choose from when they order their Happy Meals at McDonald’s. It has 30% less sugar and comes in a golden pouch. The golden CapriSonne has a refreshingly kick to it and has also achieved top rankings in product popularity. The golden color of the pouch helps customers to differentiate between the lower-
sugar Capri-Sonne Orange at McDonald’s and the one sold in silver pouches at retailers at a glance.
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tive project with the popular South African children’s channel KTV. This too is all about the World Cup: Capri-Sun and the channel will hold a “kick-off match.” During this game of TippKick soccer, two teams wearing Capri-Sun outfits will compete live in the studio. The “players” in this huge game are made out of funny characters from the Fan-Drink pouch. The team with the highest score will win great prizes sponsored by Capri-Sun. Moreover, Capri-Sun and KTV have produced a competition commercial that promotes the Fan-Drink campaign and gives the kids the chance to win one of the 200 soccer fan sets.
New opportunities open up for Capri-Sonne in Germany thanks to a partnership with McDonald’s. Two classics have joined forces for a nationwide project, and together they form an unstoppable duo: the fruity freshness of Capri-Sonne Orange and McDonald’s Happy Meal.
25.06.10 | 20:30 p.m. Bloemfontein Switzerland : Honduras
The (Capri-)Sun is rising at McDonald’s
25.06.10 | 16:00 p.m. Nelspruit Korea DPR : Côte d´Ivoire
At the same time Capri-Sun is focusing its attention on an innova-
A golden Capri-Sonne for Happy Meals
24.06.10 | 16:00 p.m. Polokwane Paraguay : New Zealand
There are three ways for South Africa’s soccer-crazy kids to participate in the unique Capri-Sun give away to win one of 200 fan sets. They can enter the correct word on the form on the web page, send it via text message or write it on an entry form and send it in the mail. Another highlight of the Fan-Drink campaign is an instant-win prize: every 5-pack features two of a total of four cool soccer stickers to collect. On top of that, an eyecatching commercial is running as a tag-on to Capri Sun’s hacky sack TV commercial. This will help play up the soccer promotion, which is guaranteed to be a hit.
In the parents section, mothers and fathers are not the only ones who can find useful information about Capri-Sonne. These pages highlight interesting facts about our products and pouches and present the
24.06.10 | 20:30 p.m. Cape Town Cameroon : Netherlands
The World Cup fan set consists of a soccer beanbag, a ball, a goal and a South African wind instrument called vuvuzela, which is also a symbol of South African soccer.
23.06.10 | 20:30 p.m. Nelspruit Australia : Serbia
South Africa is getting really excited about hosting the World Cup 2010. The whole country is eagerly waiting for the opening whistle to blow. Capri-Sun is also listening attentively, especially because South Africa is a Capri-Sun country! Clover, Capri Sun’s partner, is helping to make the festive mood perfect: thanks to an in-pack promotion for the launch of the Fan-Drink, kids can win great soccer fan sets every week.
23.06.10 | 16:00 p.m. Pretoria USA : Algeria
The World Cup spirit reaches a fever pitch
22.06.10 | 20:30 p.m. Polokwane Greece : Argentina
South Africa Gets The Goal!
At several other landing points of your hang glider, you can find delicious recipes and hints for other games that you can play indoors or outside, by yourself or with others. This allowed Capri-Sonne to integrate information on healthy diets, exercise and social skills into the new website’s overall concept in a relaxed and child-friendly manner.
22.06.10 | 16:00 p.m. Bloemfontein France : South Africa
The “Champions Viewing 2010” is an excellent opportunity for Capri-Sonne, as it does not only address students at school, but also involves the teachers in a likeable way.
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A virtual hang glider accompanies kids on an exploration mission of the beautifully designed Capri-Sonne Fun World. There is plenty to discover, such as orange plantations, an open-air movie theater broadcasting international Capri-Sonne commercials, a bike rodeo, a beach and many other things. Entertaining online games, such as Schoolyard Kick, Surf Star and CrossCountry Race require concentration and skills.
The new website stands for the brand’s global look and feel. However, the site can be adapted individually to the respective country to highlight local promotions or other important events, featuring multimedia as needed. This opens numerous possibilities for Capri-Sonne’s international partners to use the cutting-edge technology of the Internet for their local marketing campaigns. The new CapriSonne website can be found at www.capri-sonne.com. An interactive world map leads the user to the country of his or her choice. For now the international website is available in German and English, but further languages will follow.
Soon a new Internet-based tool will make it easier for Capri-Sonne partners to coordinate projects with the headquarters in Eppelheim. The “Information System” gives all partners direct access to relevant information and data needed for their local work. The clearly structured database includes files such as corporate design elements, graphics of products, POS materials and pictures from photo shoots. It is very easy to use and can be operated via standard Internet browsers. Each partner will receive an individually customized access to the system. The “Information System” is expected to be launched as of July 2010.
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Entering is easy: students just have to upload a picture or a short video at www.capri-sonne.de. There is no limit when it comes to the kids’ imagination. Students can wear fan gear to class, do the wave in the schoolyard or have a school chorus sing a soccer
The new international website that was launched at the end of April shows that Capri-Sonne not only wins people over worldwide with its products — it also offers all sorts of excitement and involvement.
Coming soon: the CapriSonne ”Information System“
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The students of the three winner schools can look forward to Germany’s second World Cup match on June 18th against Serbia: they will be able to watch the game on a large-scale screen – together with all of their friends at school. A big soccer party with drinks, food and funny games is included.
Visitors to the website can hit the “like” button to vote for the best pictures or videos. Participants may use a link to recommend their picture or video and to win more votes from friends, acquaintances, or the whole family. Votes will be counted on June 8th, and the three schools with most votes win the contest.
brand history and company background. Numerous pictures and commercials from the brand’s archive offer the visitor an extraordinary journey into the past. The site was created using the latest technology. After its launch last year, the German version has earned a great deal of positive feedback. In April 2009, the website received the renowned Favourite Website Awards “Site Of The Day”.
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Since the end of April, Capri-Sonne fans from all over the world have had a good reason to be excited. No matter where you are from, there is something for everybody at www.capri-sonne.com. Kids can play many different games, and parents will find plenty of information.
chant. What matters most is that it shows how soccer-crazy they are.
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With another attention catching campaign CapriSonne sets a strong link to the World Cup this summer: Capri-Sonne is looking for three German schools that are totally crazy about soccer. The schools’ students are asked to send a picture or a video to www.capri-sonne.de showing that their school has Germany’s biggest soccer fans. Each of the three winning schools will receive a unique public-space viewing party, sponsored by CapriSonne.
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Capri-Sonne has a new international website
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Wanted: schools with Germany’s biggest soccer fans
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www.capri-sonne.com
Enjoy the World Cup 2010 with Capri-Sun!
Capri-Sonne is giving away three public-space viewing parties
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