THRIVE ON INNOVATION + YOUR IDEAS
Our diverse membership is driven by innovation, competence, integrity and teamwork — our attributes and values that draw upon our greatest assets — academically prepared, community oriented, professionally responsible, experienced leaders. Equipped with knowledge and experiences, DECA members are ready to THRIVE in their chapters, schools, communities and careers. THRIVE challenges energized DECA members to succeed vigorously as they prepare for college and careers. This is your opportunity to thrive personally, thrive as a chapter and thrive as an association. Use this insiders’ guide to get a jump start on 2012-2013. HOW WILL YOU THRIVE THIS YEAR?
NEW COMPETITIVE EVENTS
In an economy that is fueling entrepreneurship, DECA is excited to offer two new entrepreneurship events. Unleash your ideas in DECA’s Entrepreneurship Innovation Plan Event that challenges you to conduct idea generation and opportunity recognition to take advantage of market opportunities to start a new business. Already a business owner and looking for a way for your company to flourish? The Entrepreneurship - Growing Your Existing Business Event involves the idea generation and strategy development needed to grow an existing business. This event is only for DECA members who currently own and operate their own business. The H&R Block Dollars and Sense Challenge will become an official competitive event, and DECA will introduce the Virtual Business Challenge — Restaurant Management in 2012-2013.
CORPORATE PARTNER CHALLENGES
Your ideas are important, so why not put them to good use? You might even earn major recognition and travel opportunities! Be sure to check out DECA’s Corporate Partner Challenges debuting this summer on DECA’s website. All it takes is an outstanding idea and video presentation.
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THRIVE ON YOUR CHAPTER’S SUCCESS NOVEMBER IS NOW DECA MONTH! Choose your own DECA Week in November or celebrate DECA the entire month by participating in our campaigns below.
DEADLINE: 11.30
DEADLINE: 11.30
SCHOOL OUTREACH ACTIVITIES
+ + SUCCESS STORIES OF ALUMNI
COMMUNITY OUTREACH ACTIVITIES
CONDUCT THESE ACTIVITIES DURING OCTOBER OR NOVEMBER.
PROMOTIONAL CAMPAIGN DEADLINE: 11.30
SUCCESS STORIES OF ALUMNI ENTREPRENEURS
MEMBERSHIP CAMPAIGN Meet the requirements in any one of the categories (Students, Alumni and Professionals) of the membership campaign and earn a pennant and certificate.
DEADLINE: 3.1 COMMUNITY OUTREACH ACTIVITIES
GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN DEADLINE: 11.30
+75%+ OR MORE PARTICIPATION OF YOUR DECA MEMBERS
PROFESSIONALS
GUIDE YOUR MEMBERSHIP EFFORTS BY MEETING THESE GOALS.
ACTIVITIES MUST OCCUR DURING NOVEMBER 12-18, 2012. CHAPTER MUST BE REGISTERED WITH GLOBAL ENTREPRENEURSHIP WEEK PRIOR TO THE WEEK.
OR MORE ACTIVITIES
ALUMNI
Meet the requirements in any two of the categories of the membership campaign and earn a pennant, plaque, DECA flag and three allocations to attend the all-new THRIVE ACADEMY at ICDC!
+ + SCHOOL OUTREACH ACTIVITIES
MORE STUDENTS THAN LAST YEAR
SCHOOL OUTREACH ACTIVITIES
+ + SUCCESS STORIES OF ALUMNI
COMMUNITY OUTREACH ACTIVITIES
GUIDE YOUR CHAPTER’S ADVOCACY EFFORTS DURING CAREER AND TECHNICAL EDUCATION MONTH IN FEBRUARY.
ADVOCACY CAMPAIGN Meet the requirements in the advocacy campaign during February and earn a pennant, a special plaque from DECA’s Congressional Advisory Board and a letter of recognition to your school administrator and government officials.
FORM OF PUBLICITY/ PROMOTION
CONDUCT ONE OR MORE COMMUNITY SERVICE ACTIVITIES IN NOVEMBER THAT MEET THE CRITERIA.
COMMUNITY SERVICE CAMPAIGN Meet the requirements in any one of the three blue campaigns above (Promotional Campaign, Global Entrepreneurship Week Campaign and Community Service Campaign) and earn a pennant and certificate. Meet the requirements in any two of the three blue campaigns above and earn a pennant, plaque, DECA flag and three allocations to attend the all-new THRIVE ACADEMY at ICDC! 4
DECA is pleased to announce the all-new THRIVE ACADEMY at the 2013 International Career Development Conference in Anaheim. This special two-day experience will be designed exclusively for members of chapters that earn recognition through our campaigns. Be looking for details about this high-energy experience. Members must register for ICDC. Please check with your chartered association advisor regarding eligibility to attend.
THRIVE ACADEMY <WWW.DECA.ORG/PAGE/CAMPAIGNS
THRIVE ON THE ENERGY OF THOUSANDS OF DECA MEMBERS DECA EMERGING LEADER SUMMIT
A summit is a conference or meeting of high-level leaders, usually called to shape a program of action. The all-new DECA Emerging Leader Summit is no different and will bring together DECA’s best chapter and association student leaders to create programs of work. Imagine learning, sharing and preparing with DECA’s best in a city that thrives on high performers! <LOS ANGELES, CA | JULY 31-AUGUST 2, 2012
INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE
Home to numerous visionary leaders of past and present, Chicago is the perfect setting for DECA’s Innovations and Entrepreneurship Conference. A blend of workshops and competition, the conference will be the springboard for DECA members to unleash their ideas. <CHICAGO, IL | NOVEMBER 8-10, 2012
WESTERN REGION LEADERSHIP CONFERENCE
Seattle is calling. Ascend in the jet city to meet Pacific Northwest Executives, prepare for DECA competitions, network with fellow members, find your future career and gain recognition. <SEATTLE, WA | NOVEMBER 15-17, 2012
THE ULTIMATE DECA POWER TRIP
As we know, Washington, D.C. is all about power. Embark on your own DECA power trip – staged in the most powerful location in the nation – full of career workshops, competitive events, leadership activities and more! <WASHINGTON, D.C. | NOVEMBER 16-18, 2012
CENTRAL REGION LEADERSHIP CONFERENCE
Ideas. They have fueled new inventions, trends and entrepreneurs, and this fall you’ll experience an array of workshops and sessions to release your ideas. Learn from outstanding speakers, attend dynamic and educational sessions and feel the excitement of the general sessions. <DEARBORN, MI | NOVEMBER 16-18, 2012
NEW YORK EXPERIENCE
It’s the concrete jungle where dreams are made, and the city becomes the living classroom for DECA members as they explore finance, fashion, marketing, and so much more! <NOVEMBER 28-DECEMBER 2, 2012 <DECEMBER 5-9, 2012
SPORTS AND ENTERTAINMENT MARKETING CONFERENCE
In one of the world’s premier locations for family entertainment and world-class professional and college sports, DECA’s Sports and Entertainment Marketing Conference is the perfect venue to provide a rush of adrenaline to members with career interests in these industries. Members will gain an insider’s perspective as the theme parks become the living classroom to complement the lessons from conference speakers. <ORLANDO, FL | FEBRUARY 6-10, 2013
INTERNATIONAL CAREER DEVELOPMENT CONFERENCE
The highlight of the year and the ultimate place for DECA members to thrive, the DECA International Career Development Conference will again welcome fourteen thousand high school students, advisors, businesspersons and alumni for competitive events, leadership academies and career preparation. <ANAHEIM, CA | APRIL 24-27, 2013
<WWW.DECA.ORG/CONFERENCES/HIGHSCHOOL 5
MAKE YOUR PLAN TO THRIVE REFLECTIONS
Take a few moments to reflect on your chapter’s activities in previous years. Identify strengths as well as opportunities for growth. STRENGTHS
OPPORTUNITIES
GOALS
Based on your reflections, identify goals for your chapter in the areas of membership, promotion, entrepreneurship, community service and advocacy. Your goals should be attainable but challenging — you and your members might surprise yourselves! Refer to the campaigns to see the awards you can receive for achieving the campaign’s set goals. <www.deca.org/events/membershipcampaign
ACTION PLANS
Now that you’ve set your goals, develop action plans to help achieve them.
Post your ambitious goals and actionplans to THRIVE this year on Facebook. <www.facebook.com/decainc
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TWEET @DECAINC HOW YOU AND YOUR CHAPTER WILL #THRIVE ______________________________________ ______________________________________ ______________________________________ ___________________