CHAPTER CAMPAIGNS
CHAPTER RESOURCES
CURRICULUM & INSTRUCTION
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OWN YOUR FUTURE with this year’s chapter campaigns
Learn how to position your DECA chapter for success.
Integrate DECA’s leadership programs into your instruction.
SEPT–OCT 2016
OWN YOUR FUTURE BY CHRISTOPHER YOUNG | HIGH SCHOOL DIVISION DIRECTOR
Now is your time to help your members prepare to own their futures. DECA provides opportunities through our Comprehensive Learning Program to help your members determine their destiny. This year, #OWNYOURFUTURE by incorporating these programs into your classroom instruction. CHAPTER CAMPAIGNS provide five different opportunities to engage all your chapter members through your program of leadership and earn chapter recognition. COMPETITIVE EVENTS challenge your members to learn classroom concepts and apply them to real-world scenarios with the opportunity to earn recognition. EDUCATIONAL COMMUNICATIONS such as DECA Direct provide members with trends in business and keep them connected. EDUCATIONAL CONFERENCES extend learning beyond the classroom through enriching experiences. EMERGING LEADER SERIES provides opportunities for DECA members to become experienced leaders at the chapter level and beyond. PARTNERSHIPS connect your chapter to college and career partners at various levels to provide rich learning experiences. SCHOOL-BASED ENTERPRISES provide hands-on learning experiences to reinforce classroom instruction. VIDEO CHALLENGES allow members to put their creativity and knowledge to the test and present their findings through online videos.
GET MORE
WWW.DECADIRECT.ORG NEW EVALUATION FORMS FOR ROLE-PLAYS Learn about changes to the evaluation forms for Individual Series and Principles of Business Administration events. http://bit.ly/eval_updates
THREE WAYS TO USE THE DECA MEMBERSHIP VIDEO IN YOUR CLASSROOM Find out how to make this year’s membership video work for your chapter. http://bit.ly/memvideotips
SNAPCHAT GEOFILTERS AND DECA Yes, you can use Snapchat to promote your DECA chapter. Find out how. http://bit.ly/deca_snapchat
SIX DECA RESOURCES YOU PROBABLY DIDN’T KNOW ABOUT Did you know DECA has these six awesome resources available for members and advisors? http://bit.ly/6_resources
GET READY TO OWN YOUR FUTURE!
DECA WELCOMES RYAN WITZIG DECA welcomes Ryan Witzig as the Director of Learning and Assessment. Ryan brings a wealth of experience as a former DECA chapter advisor and chartered association advisor. Her responsibilities include providing leadership to the competitive events program, industry certifications, corporate partner projects, and professional development and training. Contact Ryan at ryan_witzig@deca.org or (703) 860-5000 ext. 222.
Download the official Own Your Future theme graphic. http://bit.ly/ownyourfuture_deca
EXECUTIVE OFFICERS’ PROGRAM OF LEADERSHIP Learn the direction of your executive officers’ yearlong initiatives. http://bit.ly/pol_update
OWN YOUR
CAMPAIGNS›› deca.org/chaptercampaigns
MEMBERSHIP
Guide your membership efforts by meeting these goals.
MORE STUDENTS THAN LAST YEAR
NOVEMBER
DEADLINE 12.1.16
ALUMNI
CELEBRATE DECA MONTH IN
PROFESSIONALS
Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
GLOBAL ENTREPRENEURSHIP WEEK
Activities must occur during November 14-20, 2016. Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.
IDEA CHALLENGE ENTRIES
SUCCESS STORIES OF ALUMNI ENTREPRENEURS
SCHOOL/COMMUNITY OUTREACH ACTIVITIES
PROMOTIONAL
Conduct these activities from the beginning of your school year through DECA Month.
SCHOOL OUTREACH ACTIVITIES
SUCCESS STORIES OF ALUMNI
COMMUNITY OUTREACH ACTIVITIES
COMMUNITY SERVICE
Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
Conduct a community service activity from the beginning of your school year through DECA Month.
DEADLINE 12.1.16 OR MORE COMMUNITY SERVICE ACTIVITIES
OR MORE PARTICIPATION OF YOUR DECA MEMBERS
ADVOCACY
Advocate during Career and Technical Education Month in February.
FORM OF PUBLICITY OR PROMOTION
DEADLINE 3.1.17 Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.
SCHOOL OUTREACH ACTIVITIES
PUBLIC POLICY MAKERS OUTREACH
COMMUNITY OUTREACH ACTIVITIES
Eligibility to attend ICDC is determined by the chartered associations, based on their policies. Chapters should consult with their association advisor for eligibility guidelines.
DECA’s Elevate modules are designed to showcase the core elements of a high-performing DECA chapter and provide DECA advisors with resources to prepare emerging chapter leaders. Elevate equips chapter leaders to lead the chapter as they learn how they connect to DECA’s mission, values and guiding principles; gain insight into their personal leadership style and learn how to build a strong chapter leadership team by using DECA’s mission-based officer positions. Elevate also provides a framework for chapter leaders to set DECA goals and develop a program of leadership, while using tools such as the diamond fundraising model, strategic communications strategy and project management guides. deca.org/elevate BE THE ULTIMATE
DECA CHAPTER LEADER
ELEVATE DECA
ONLINE RESOURCES deca.org/elevate
MY MISSION MOMENTS
You have been called to lead and serve the greatest leadership and entrepreneurship student organization on Earth. Learn what makes DECA “DECA” and prepare to lead others to their fullest potential.
DECA STYLES
ONLINE RESOURCES deca.org/elevate
LEADERSHIP STYLES INVENTORY
The DECA Leadership Styles Inventory provides insight into your nature—or how you are naturally wired to lead. It provides a glimpse into your natural tendencies and how you were born to act and react to life situations. Your natural style often emerges when you are the most stressed, tired, or are operating in new or unfamiliar environments. As you gain confidence and comfortability in leadership, the nurture and choice aspects of your leadership style will emerge. This choreography and cultivation of nature, nurture, and choice reveals the emerging leader within.
LEADERSHIP TEAM
ONLINE RESOURCES deca.org/elevate
YOUR CHAPTER OFFICER STRUCTURE
The DECA chapter officer positions reflect a corporate leadership structure, rather than the typical positions utilized in student clubs and organizations. As emerging leaders, DECA encourages chapters to practice real-world leadership by adopting a structure that mirrors business and industry. DECA officer positions are aligned with the DECA mission to ensure that each aspect of the mission is represented with great leadership.
OFFICER RESPONSIBILITY DESCRIPTION
CHAPTER STRATEGY
ONLINE RESOURCES deca.org/elevate
DECA GOALS WORKSHEET
Strategy is essential to any successful enterprise and entrepreneurial leader. How people, ideas and resources come together to achieve results for stakeholders is the key job of the DECA executive leader. Understanding the core elements of a successful DECA Chapter Strategy is the first step toward realizing the full potential of your chapter. And, the first step of strategy is understanding and believing in the importance of the mission.
DECA PROGRAM OF LEADERSHIP
EPIC DECA PROJECT PLANNING WORKSHEET
DECA LEADERSHIP TOOLS DECA provides leadership tools to equip chapter leaders to effectively perform their duties and develop a strong chapter. DIAMOND FUNDRAISING MODEL Just like businesses have financial growth plans, DECA chapters also need to create financial plans that support forecasted expenses, identify possible revenue sources and diversify access to financial resources. The Diamond Fundraising Model provides a framework for chapters to identify funding opportunities from four major sources of income – personal selling, events and activities, partnership and local advocacy. STRATEGIC COMMUNICATIONS There are three steps to creating a strategic communications strategy for your chapter: create content, share content and drive engagement. To help chapter leaders understand their responsibilities, DECA provides a social media guide. Encourage your chapter members to sign up to become DECA social media correspondents. COMPETITIVE EVENTS SUPER SUCCESS SYSTEM As in the global economy, a spark of competition drives DECA members to excel and improve their performance. DECA’s Competitive Events Super Success System provides a framework to formulate a chapter’s plan for preparing members for DECA’s competitive events program. CHAPTER ACCOUNTABILITY AND PRODUCTIVITY TOOLS Becoming a great leader, let alone being a leader of leaders, takes development of accountability and productivity. DECA provides suggestions of proven productivity and accountability hacks to help members lead better, manage more and be more accountable. I AM DECA: HOW TO SHARE YOUR STORY Through the “I am DECA: How To Share Your Story,” tool, members learn how to create a response to “What is DECA?” that showcases their unique DECA experience and tells their personal DECA story.
Available for pre-order September 1-15, 2016 for GUARANTEED DELIVERY BY OCTOBER 2016. Proceeds will be donated to www.nationalbreastcancer.org Published four times each year by DECA Inc. Sept./Oct. Nov./Dec. Jan./Feb. April/May
THIS EDITION
Sept./Oct. 2016 No. 25 Copyright ©2016 by DECA Inc.
PUBLISHER
Paul A. Wardinski
EDITOR
Christopher Young
EDITORIAL COMMITTEE Janelle Arrighi Sarah Williams
DESIGNER
Frank Peterson
CORRESPONDENCE
DECA Insight 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org