DECA Direct Magazine | March-April 2021 by DECA Inc.

MARCH-APRIL 2021

DECADIRECT.ORG

Life at Hult is as diverse as our students. With 130 nationalities on campus, all bringing unique perspectives and passions, it’s an extraordinary environment to study in. You only get one undergraduate experience—make it unforgettable.

HULT.EDU/DECA 2

TABLE OF CONTENTS EDITORIAL

Publisher Frank Peterson Managing Editor Danny Spors Editorial Committee Emily Colucci Caitlin Roberts Debbie Taylor Christopher Young, CAE Advertising Cindy Allen Design Shawna Hession

DECA EXECUTIVE OFFICERS President Catherine Horton Central Region Vice President Nate Jacobs North Atlantic Region Vice President Ryan Rivera Southern Region Vice President Ramkishore Annachi Western Region Vice President Mattie Bradford

COLLEGIATE DECA EXECUTIVE OFFICERS President Gage Donovan Vice President Zetella Walker Gooch Vice President Shawn Matthijetz Vice President Caleb Nochumson Vice President Hannah Smolicz

DECA INC. BOARD OF DIRECTORS President Mary Peres President-Elect Scott Jones Secretary John Stiles Treasurer Shannon Aaron Members Lori Hairston Steven Mitchell Dave Wait National Advisory Board Chair Mike Brown Ex-Officio Members Frank Peterson Robin Utz

DECA PREPARES US FOR WHATEVER COMES NEXT

CELEBRATE THE GOOD TIMES

SIX TIPS TO TAKE YOUR NETWORKING SKILLS TO THE NEXT LEVEL

SEVEN WAYS TO STAND OUT DURING AN INTERNSHIP

MUST-HAVE MENTORS (AND HOW TO FIND THEM)

SUMMER OF SUCCESS

TIPS FROM THE PROS: CAREER ADVICE FROM FORMER DECA EXECUTIVE OFFICERS

SIX TIPS TO CHOOSE YOUR COLLEGE OR UNIVERSITY

THE COLLEGE APPLICATION PORTFOLIO: BRAND “ME”

IS IT TIME TO GET OUT OF YOUR COMFORT ZONE?

COLLEGIATE DECA: IS IT RIGHT FOR YOU?

BROADEN YOUR PERSPECTIVES ABROAD

DOES IT MATTER?

GET INTO THE GAP

CHAPTER BUZZ

EDITORIAL CORRESPONDENCE DECA Direct Magazine 1908 Association Drive Reston, Virginia 20191-1594 communications@deca.org

DECA Direct (ISSN 1080-0476) is published four times each year—September/ October, November/December, January/ February and March/April. Copyright ©2021 by the Distributive Education Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights reserved.

MARCH-APRIL | 2021

DECA DIRECT

CLASSROOM CONNECTION This issue of DECA Direct includes instructional content focused on the following performance indicators from National Curriculum Standards: • • • • • •

Assess personal interests and skills needed for success in business Explain employment opportunities in business Describe techniques for obtaining work experience (e.g., volunteer activities, internships) Use networking techniques to identify employment opportunities Identify tentative occupational interest Set personal goals

For more information please visit goarmy.com/rotc or text ASEQ to 462769.

DECA PREPARES US FOR WHATEVER COMES NEXT CATHERINE HORTON

If the past twelve months have taught us anything, it’s that the future is unpredictable and can change in the blink of an eye.

hsdecapresident MARCH

APRIL

EXECUTIVE OFFICER CANDIDATE APPLICATION DEADLINE

VIRTUAL ICDC WRITTEN ENTRY SUBMISSIONS

deca.org/hsofficers

17 ONE DECA CALL deca.org/onedeca

26 VIRTUAL ICDC REGISTRATION SCHOLARSHIP DEADLINE deca.org/icdcscholarships

deca.org/icdc

13-16 VIRTUAL ICDC ONLINE TESTING deca.org/icdc

19 VIRTUAL ICDC GRAND OPENING SESSION deca.org/icdc

19-23 VIRTUAL ICDC CORE WEEK + PRELIMINARY COMPETITIONS deca.org/icdc

26-30 VIRTUAL ICDC FINAL COMPETITIONS deca.org/icdc

MAY

While this year may not have been the typical DECA experience with opportunities to travel and walk across a stage to receive recognition, the lessons we’ve learned are just as valuable as ever. This year has shown us that we are creative, resilient and determined to overcome any obstacle. Whether you are a freshman in high school, graduating college senior or somewhere in between, DECA has prepared us for what comes next on our path to become successful leaders. DECA teaches us skills that are valuable in the business world and beyond. As DECA members, we learn how to be innovative problem solvers, skilled presenters and servants of our communities. We learn firsthand how goal setting and hard work are the keys to success. These are not just skills that will carry us through high school or college; these are skills we will use every day for the rest of our lives. Through DECA, you may have learned how to iron a wrinkly dress shirt (a skill that comes in handy more than you may realize), how to convincingly sell your ideas to others or even how to pull off an engaging virtual meeting. There are endless experiences you can have while in DECA, but that is only the beginning. It’s up to us to take all of the lessons we’ve learned and apply them to who we will become in the future. No matter what life throws at us, DECA prepares us to become leaders and entrepreneurs. DECA prepares us to reach our next level!

MARCH-APRIL | 2021

HIGH SCHOOL DIVISION PRESIDENT

VIRTUAL ICDC GRAND AWARDS SESSION deca.org/icdc

Career-building experiences help you discover your purpose! •

Get immersed in the business world

•

Learn by doing, with opportunities ranging from interactive classrooms and labs, to externships, to study abroad, to consulting and beyond.

•

99% of students across 17 majors have had faculty members who make them excited about learning.

•

As a DECA participant, you automatically receive $10,000 from the college over four years, which can be added to your overall WMU support package.

Rethink

Smart It’s more than book smarts. More important than IQ. It’s the pursuit of purpose, daring to think differently, and not being afraid to question answers. It seeks a deeper understanding of who you are and who you’re meant to be. We call it Rethink Smart.

HAWORTH College of Business

wmich.edu/business

CELEBRATE THE GOOD TIMES GAGE DONOVAN

Being a leader, it is natural to constantly be on-the-go finding new ways to innovate and new goals to accomplish. However, it is still important to recognize and reward yourself and those around you. It’s important to celebrate!

@cdecagage MARCH

9 ONE DIAMOND CALL deca.org/onediamond

12 EXECUTIVE OFFICER CANDIDATE APPLICATIONS DUE deca.org/collegiateofficers

19 VIRTUAL ICDC REGISTRATION DEADLINE deca.org/cicdc

APRIL

6-8 VIRTUAL ICDC ONLINE TESTING, PRELIMINARY PRESENTATIONS + PREPARED ENTRY SUBMISSIONS deca.org/cicdc

9 STOCK MARKET GAME ROUND 2 ENDS

13 VIRTUAL ICDC GRAND OPENING SESSION + FINALISTS ANNOUNCEMENT deca.org/cicdc

13-15 EXECUTIVE OFFICER CANDIDATE CAMPAIGNING + VOTING deca.org/cicdc

16-17 VIRTUAL ICDC FINAL COMPETITION deca.org/cicdc

When your chapter members experience success, what do you do? Do you share a quick “Congratulations!” and then immediately dive into the next project or task? In our non-stop world, it’s too easy to think about what comes next and forget to reflect on what’s been achieved. But if you ignore the wins of yourself and your members, you are missing key opportunities to inspire next level success. As your chapter moves through competition season, there will be three subsets that emerge: those who outperformed their expectations, those who performed as they expected and those who feel they underperformed. Regardless of which category they fall into, all members should be authentically celebrated for their achievements. While it may be easiest to celebrate those who outperformed their expectations, those who did not still deserve recognition for giving it their best effort and for the lessons they learned along the way. Take a step back and realize that just being able to compete in DECA opens up so many opportunities and learning pathways that were not present before, especially with the challenges we’ve all faced this year. Through every success and setback you encounter, one thing should always remain consistent—to celebrate! Have a happy and healthy spring and summer season. I look forward to celebrating with you!

MARCH-APRIL | 2021

COLLEGIATE DECA PRESIDENT

VIRTUAL ICDC GRAND AWARDS SESSION deca.org/cicdc

nurturing un

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Business programs ranging from Production Management to Advertising and Marketing Communications to Entrepreneurship for the Fashion Industries Nearly 50 programs to select from blended with a rigorous liberal arts foundation, real-world curriculum, and career-based internships One year after graduation, 87% of the class of 2018 were working full time Live on campus and study in the heart of New York City Choose from 60+ student clubs and a wide range of athletics Join a community that fosters collaboration, a global perspective, and innovation

For more information, visit fitnyc.edu/admissions 8

Six Tips

TO TAKE YOUR NETWORKING SKILLS TO THE NEXT LEVEL JULIA PITLYK

PERFECT YOUR PITCH For networking both in and out of DECA, craft a personal elevator pitch to help others quickly get to know you. Develop two to three sentences focused on what your skills and interests are and what you’re seeking to learn from other professionals when networking. Keep it succinct and polished by practicing out loud before any networking situation.

COME WITH QUESTIONS Whether you have a networking meeting with one person or are attending a bigger event, always have a few questions ready to get the conversation rolling. For personal meetings, research the latest news on the individual’s employer to develop thoughtful questions about their work. For networking events, use questions like “What got you involved in this organization?” or “What are you most looking forward to at this event?” to break the ice and start forming connections with other attendees.

ASK WHO ELSE YOU SHOULD KNOW After a coffee meeting or informational interview, let your contact know how much you’ve valued their insight and ask if they know anyone else that might be beneficial for you to connect with based on your interests. If they have someone in mind, great! Ask for an introduction. If not, you never know when they might make a great connection, so keep up your networking relationship with them!

FOCUS ON THE GIVE-AND-TAKE The best networking is all about mutual benefit, but as a student, it may seem like you don’t have as much to offer older professionals. But that’s not always the case! As you network, listen for any cues as to where you might be able to help others. Do they have a child or other young family member that could benefit from connecting with a peer like you? Could their business use some help with social media or reaching a younger audience? Offer up your time and talent to build an even stronger connection.

KEEP A NETWORKING LOG The best networkers know real networking isn’t about a series of one-time conversations – it’s about building deep, ongoing relationships. To nurture the relationships you’re building, keep a document that tracks your networking contacts and meetings. Include who you’ve networked with, when and where you last spoke with them, key topics you discussed and when you plan to reach out to them again to keep your followups relevant and timely.

SAVE AND SHARE When it comes to networking, nothing beats sending someone an article related to their interests. As you come across articles on topics you often discuss while networking, save them using a tool like Google Keep and tag them with the names of who you want to share them with. A great article might remind you to reach out to a prior contact, or it could be the perfect addition to the follow-up note you already planned to send. Either way, this shows you remember the topics they’re interested in and gets the next conversation rolling! Are you ready to expand your network to reconnect with others? Follow these tips and you’ll be networking like a pro in no time!

MARCH-APRIL | 2021

LinkedIn profile? Check. Solid handshake? Check. You’ve got the basics down, but what else should you be doing to take your networking to the #NextLevel? Check out these networking tips known only to the pros and start building new connections!

SEVEN WAYS TO STAND OUT DURING AN INTERNSHIP ALEXIA HUGGINS | University Relations & Summer Internship Program Manager, Walgreens Corporation

How do you ensure that you make your mark and become an intern that shines, even in a virtual world? When taking on an internship, it’s easy to blend into the background—and it’s especially easy while being virtual. Daily tasks aside, many interns face the unique challenge of maintaining a memorable presence with their employer. After all, the objective of the internship is to gain job experience and to develop relationships within your chosen field, which will hopefully lead to landing a permanent role with the company following graduation. However, this only can happen if an intern makes an impactful and memorable impression. So, how do you ensure that you become a stand-out intern? Read on to discover seven ways you can bring unique value and make a lasting impression during your internship.

4. WHEN YOUR TASKS ARE COMPLETE, ASK FOR MORE Once your daily task list is complete, don’t just sit around! Ask for more projects and seek out ways you can serve the needs of your team or company. Showing that you have completed tasks is great. Showing that you’re ready to tackle more is even better.

5. DON’T ACT LIKE AN INTERN; BECOME PART OF THE TEAM Rather than “acting like an intern” and calling it a day when your task list is complete, approach the position like it’s your actual job. Take time to develop a rapport with those you frequently work with and show that you are a team player. After all, for the time you are working there, you are a part of the team!

1. ARRIVE PREPARED Before you begin your internship, show initiative by contacting your manager to ask if there’s anything you can do to prepare for your first day. There may be a project you can get a head start on, a topic to research or a skill to brush up on. Taking initiative will show your manager that you are an intern that takes your new position seriously and you’re willing to go the extra mile.

6. NETWORK, NETWORK, NETWORK

Whether your internship is in-person or remote, it is important to dress appropriately for the position. Prior to your first day, contact your recruiter or manager to understand the company culture and dress code so that you show up dressed to impress. Even if you are working virtually, getting dressed for the day helps boost your self-esteem—even if you are the only person to see it. Plus, if you have to meet with your team or clients at a moment’s notice, you will be ready to go.

Just because you’re an intern doesn’t mean you shouldn’t get to know everyone. In fact, it means you should get to know everyone! Talk to all employees that work at the company, both in and out of your department. Your internship is a great opportunity to get to know people in your industry, so use this unique time to make professional connections for the future.

3. GET TO KNOW YOUR MANAGER

Accept every task with pride and diligence and avoid complaining. Your manager will notice if you take work seriously and do your work well. Most likely, the smaller tasks will lead to larger ones, and you will find yourself moving up the ladder in no time!

Every manager has a specific work style and flow. It is important to get to know their ways of working so you can better assist with project demands, positioning yourself as an invaluable asset to the team. Bonus tip: Show you are invested in your experience by being proactive and asking for performance feedback along the way.

7. TAKE EVERY TASK SERIOUSLY— NO MATTER HOW SMALL

MARCH-APRIL | 2021

2. GET DRESSED

MUST-HAVE MENTORS (AND HOW TO FIND THEM) JULIA PITLYK AS A YOUNG PROFESSIONAL, mentors are key for getting the guidance you need to grow in your career. But not all mentors are the same, and you’ll need more than one mentor type to get a well-rounded perspective on your career. Check out the must-have mentor types below, where to find them and what to focus on during your time together.

THE DREAM JOB PROFESSIONAL WHO THEY ARE: This is the most obvious type of mentor – someone who is in the job or industry of your dreams. In your eyes, this person has “made it” and is achieving all of your personal #careergoals. HOW TO FIND THEM: Use LinkedIn to find professionals who have the job title or employer you aspire to have on your resume and reach out for an informational interview. Also, ask your advisor if they have any personal or professional connections that could help you find your dream job mentor. WHAT TO FOCUS ON: With this mentor, focus on understanding how they navigated their early career, including their education and entry-level jobs. Also ask about the top challenges and opportunities they face in their role today to help shape your professional point-of-view.

THE ENTRY-LEVEL PROFESSIONAL WHO THEY ARE: This mentor may be an entry-level employee in a relevant department of your dream company, a college senior getting a degree in your area of interest or even a younger DECA alumn from your chapter. HOW TO FIND THEM: Search recent alumni from your high school or degree program, or even ask your dream job mentor to refer someone starting out in their organization. WHAT TO FOCUS ON: This mentor will give you a fresh perspective on what it’s like to start out in your dream career. Talk to this mentor about how they landed their current role, including their formal education and training. Also, discuss the hiring process in the industry, including job application, resume and interviewing tips.

WHO THEY ARE: This mentor is a teacher, professor or other type of instructor in the area of study you want to pursue. They could be a professor at the university you plan to attend, a trade instructor or even someone who has a career-related blog you regularly read. HOW TO FIND THEM: If you’re enrolling in a college or university, tell your department head that you’re seeking a mentor and ask if they can help make an introduction. Or put your elevator pitch to work and reach out to a professor, educator or author on LinkedIn to get a conversation started. WHAT TO FOCUS ON: Work with this mentor to learn about trends and changes in their area of study. Have them share their favorite articles, publications and books and start reading them so you can have meaningful discussions every time you get together!

THE HR PROFESSIONAL WHO THEY ARE: A recruiter, talent strategist or other human resources professional who works at a company in your dream industry. HOW TO FIND THEM: Similar to finding dream job mentors, use LinkedIn to find HR mentors in your target company or industry. Or reach out to your dream job and entry-level mentors and ask if they could connect you with the right HR professional in their company. WHAT TO FOCUS ON: Seek advice from this mentor on everything from writing your resume to what education and experiences are best for breaking into your desired field. As you start to pursue job opportunities, work with this mentor on topics like interviewing, negotiating and onboarding.

MARCH-APRIL | 2021

THE EDUCATOR

Regardless of the type of mentors you have, it’s important to manage the time you have with them effectively—these are busy people taking time out of their day to help you! Always make sure to have a clear objective or question in mind when speaking with them so you can both make the most of your time together. Finding several different mentors can seem daunting, but the rewards are well worth it. Start with one, and eventually work (or network) your way to a full set! 13

Summer of Success JULIA PITLYK

THOUGH THEY ONLY LAST FOR A LIMITED TIME, summer jobs and internships are the perfect way to build your professional experience and put your networking skills to use. Check out our top tips to help you make the most of your summer gig and deliver a #NextLevel performance from day one!

SEEK REGULAR FEEDBACK

While some parts of summer seem to last forever, summer jobs and internships go by quickly! To make the most of your time, work with your supervisor to create a 30-60-90 plan to outline what you should have accomplished after 30, 60 and 90 days on the job. If you have a job that’s part of a bigger team, ask your supervisor if there are shift, department or staff goals you can work towards during your time there. Also, ask your supervisor if there are any smaller assignments you can own from start to finish during your summer employment. Including a project you saw through from end-toend on your resume will definitely take it to the #NextLevel! If there isn’t a project you can own, ask if you can meet with your manager regularly to see another area of the business outside of your daily duties. When you show this type of interest and initiative, managers will often be willing to get creative to help you gain more experience!

BUILD YOUR NETWORK If your job or internship is in an office environment, use that as an opportunity to expand your network. During your onboarding, ask your supervisor to recommend some employees you should meet with based on your personal career aspirations. If given some contacts, reach out to them directly! Introduce yourself and your role and ask if you can schedule a brief (20-30 minute) meeting to learn more about them, their role and their perspective on the company or field.

At the end of your job or internship, ask your supervisor for a formal performance review that includes feedback on your strengths and your opportunities. This will give you a taste of the review process many professionals experience and give you helpful information on what your next learning and developmental goals should be.

FOLLOW THROUGH + FOLLOW UP In your final days on the job, write a summary of your experience that includes what you learned, the key skills you developed and your gratitude for the opportunity. Then, share it with your supervisor! After sharing, ask your supervisor to write a recommendation for you (both in letter format and on LinkedIn) while your work is still fresh in their mind. Your summary will make it even easier for them to include specific information in their recommendation! Aim to have these steps wrapped up before your last day on the job. After your summer employment ends, don’t forget to stay in touch! Shortly after the new school year starts, follow up with your supervisor to let them know how you’re applying what you learned during your job or internship to your school and DECA work. Continuing the conversation keeps your relationship strong and may even lead to a more advanced role with them next summer.

MARCH-APRIL | 2021

MAKE THE MOST OF YOUR TIME

Receiving feedback well is a critical skill for successful professionals. If your job or internship isn’t set up for you to receive regular feedback, ask your supervisor if you can schedule regular feedback check-ins. During these check-ins, come with a list of what you worked on since your last meeting and what you’re planning to work on next. This will help your supervisor focus the conversation and provide the most meaningful feedback on your work.

Best of luck with your summer job or internship!

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TIPS FROM THE PROS: CAREER ADVICE FROM FORMER DECA EXECUTIVE OFFICERS WE CAUGHT UP WITH SOME OF DECA’S FORMER EXECUTIVE OFFICERS and asked them to share their top piece of advice for DECA members to succeed in their future careers. Here’s what they had to say.

Each organization has its own culture. Before accepting a role, try to understand if that culture works for you. Cultural fit is as valuable as skill when starting in a new company. - Josh Sanderson, Southern Region Vice President 1992-1993

Use college as a chance to map out your career path. Research your top companies, understand their corporate culture, volunteer your time and become active in programs they associate with. By the time you apply, you’ll not only have an advantage over other candidates, but you’ll have a story to share and a name recognized by recruiters. Remember also to stay relevant and update your resume every three to six months. - Johnnie Hubbard, Collegiate DECA President 2014-2015

Don’t get bogged down by your degree when job hunting. Your ideal position might not be what you majored in, but that doesn’t mean you can’t succeed or learn from it. The key is to always move forward. - Drew DuBoff, Collegiate DECA Vice President 2019-2020

Be fearless in the pursuit of what sets your soul on fire. You are beyond prepared to handle what comes next because of DECA, so take a confident step forward and achieve your goals. - Rachel Lynch, North Atlantic Region Vice President 2018-2019

While pay and benefits are a motivating factor, I’ve learned that work-life balance and a company’s culture have a far greater impact. Find a challenging role with a company that wants you to succeed, appreciates loyalty and understands that life happens outside of the office, too. - Josh Shankle, Collegiate DECA President 2010-2011

Set your goals high and you will always move forward. Never doubt that you are capable of achieving your career aspirations. Remember the essential skills that you gain as a member of DECA, and use them to propel yourself forward in your career. With passion and hard work, anything is possible!

DECA equipped me with the skills needed for a career on Wall Street. Collaborating in a team environment and competing at the highest level, DECA encouraged me to dream big and set goals to make it happen. Dreams are goals with deadlines; you get what you set. - Davide Montoni, North Atlantic Region Vice President 2007-2008

If you have the chance to intern, try to help out in as many departments as you can. This shows initiative, plus you never know what might spark your interest!

MARCH-APRIL | 2021

- Lindsay Shannon Joyner, Collegiate DECA Vice President 2019-2020

- Tori DeLeonardo, Southern Region Vice President 2009-2010

SIX TIPS TO CHOOSE YOUR COLLEGE OR UNIVERSITY

5,000 colleges and universities in the United States, and searching for the right one can feel exciting—and overwhelming—at the same time. Finding the right fit means doing plenty of research before applying and asking yourself some serious questions about what’s truly important for your college experience. Choosing a school is about way more than the name on the diploma or pleasing a particular relative who wants you to follow in their footsteps. Where you end up can impact numerous parts of your life, from academic studies and social activities to internship and networking opportunities, not to mention your overall happiness. Whether you’re just starting to gather information or in the midst of virtual campus tours and applications, these six tips will help you navigate this important decision.

1. CREATE A SHORT LIST

After researching schools online or visiting them in person, put together a list of your top six to ten colleges or universities to streamline the application process. Make sure these schools are compatible with your ideas about location, classroom size, faculty, majors, cost, work opportunities and the people on campus.

2. ASK PLENTY OF QUESTIONS

Whether touring a school or attending an information session, ask thoughtful questions such as “How soon will I begin classes that are relevant to my career?” “Who are the college’s industry partners?” and “Who are the successful alumni who’ve graduated from the college?” If you’re given the opportunity to speak with current students or recent graduates go for it.

3. GET SPECIFIC

Find out which majors or degree programs you’re most interested in and learn about the faculty. Do they have realworld experience and a relevant curriculum that will help

prepare you for the industry you want to pursue? What are the school’s class sizes and faculty-to-student ratio? If you prefer to learn in small environments, for example, then you may want to consider more intimate college settings.

4. LOOK INTO FINANCIAL AID AND SCHOLARSHIPS

We all know college is expensive, but higher education is often more affordable than many families think thanks to grants, loans, scholarships and other benefits. Start your journey by filling out a FAFSA and speak with an experienced member of a college’s financial aid staff to get specific questions answered.

5. RESEARCH JOBS AND INTERNSHIPS

Does your dream college have a dedicated Career Center to help place you in internships or part-time jobs while in school? You’ll want to investigate if a school hosts job fairs, on-campus interviews and offers one-on-one career counseling. Many schools even have dedicated advisors who can assist with resume writing and interviewing tips.

6. VISIT SOCIAL MEDIA

After visiting a college or university’s website, be sure to check out their social media accounts. Whether on Instagram, YouTube or Twitter, you’ll learn a lot about what a school has to offer in terms of campus life, diversity, the surrounding neighborhood and more by looking at their online presence. Consider following the schools on your short list so you can keep up with them during the application process. If creativity, real-world experience and access to world-class industry partners are at the top of your college wish list, attend FIDM’s Virtual Spring Open House to learn more!

MARCH-APRIL | 2021

IT’S ESTIMATED THAT THERE ARE OVER

Check out the FIDM (Fashion Institute of Design & Merchandising) blog for more advice and success stories. 19

THE COLLEGE APPLICATION PORTFOLIO: BRAND “ME” JOE MAGENNIS | Director of University Marketing, Johnson & Wales University

dozens of emails, mounds of catalogs and texts. You’ve taken tours and done the research, now you’re ready to put your application package together. You’ve identified one college or university as the launching pad for your career in marketing communications, but how will you land a coveted position in their next freshman class? Welcome to your first college assignment called capturing Brand “Me.” It’s your chance to tell your story, showcase your creativity, reflect your personality and captivate your audience by creating a digital portfolio. You need to convey your essence and communicate it clearly and succinctly. Your challenge will be to engage your audience, communicate your message and persuade your target that you are the right high school senior to earn an acceptance. Brand “Me“ is an exercise in creating clear, concise messaging using images and videos that convey who you are and the journey you have taken for self-discovery. Using a creative portfolio and your digital toolkit, you can demonstrate your media literacy while conveying the value that your contributions will bring to the classroom—beyond test scores and essays.

STEP ONE: BUILD YOUR PORTFOLIO EARLY Having visual records of your accomplishments will help build the case for your admission. Use tools like Canva and platforms like WordPress, Squarespace or Wix that will help you organize the information. Use a platform with which you feel most comfortable.

STEP TWO: CRAFT YOUR PERSONAL POSITIONING STATEMENT Don’t just present your best self; rather, tell your story in an engaging way. Do this in a manner that reflects your personality, demonstrates your creativity and captivates your audience, compelling them to want to know more about you.

STEP THREE: WRITE YOUR NARRATIVE Know that who you are is enough. You don’t need to brag, inflate or claim anything outlandish. Just be honest and be yourself. Explain what makes you tick… and communicate that clearly and succinctly.

STEP FOUR: ORGANIZE YOUR INFORMATION A well-organized digital portfolio will help communicate your brand clearly. Make sure that tabs are easily seen and divide your story into clear sections. Provide a section that will explain who you are and how you arrived where you are (i.e., people, places and things that have influenced your path), where you are headed (career interests) and sections that demonstrate your strengths. There might be a place where you demonstrate your attributes (i.e., collaboration, community service or critical thinking) or achievements (i.e., awards, competitions, leadership). You decide how the organizational plan makes sense. The key, however, is not to simply reiterate what is on your application.

STEP FIVE: SELECT VISUALS THAT REFLECT YOU Imagery can help you tell your story. Is there a certain color, illustration or photograph that reflects who you are? Use it on the title page and carry elements of those visual images throughout. Study the psychology of colors and how they interplay with each other. If you’re feeling bold, then use opposites on the color wheel. If you’re a more subdued person, use subtle hues that are close in range. Colors can help make this space a reflection of who you are. Use multi-media. Do you create podcasts? Are you the morning host of your school’s television station? Video and audio links, along with photography, can help build your case for a position in marketing. But strong communication skills can also be documented in other ways. Are you a talented photographer? You could post images, along with a video, talking about the creative process. If you are a great communicator, then show videos of your debate performances. Are you a talented artist? Include images of your artwork in your portfolio along with a video about how you get your inspiration. Is the account management side of the industry your strength? Perhaps you could include a video of your DECA presentation. Brand “Me” is an opportunity to demonstrate your communication skills and how adept you are with technology. It’s a way to tell a story about you, beyond sharing your transcript and test scores. Create the narrative that explains who you are, both in words and with media. Use the digital portfolio as a sales tool to exhibit how you have the creativity, analytical tools, maturity and digital skills to adapt and succeed in marketing.

MARCH-APRIL | 2021

IT’S YOUR SENIOR YEAR and you’ve sorted through

IS IT TIME TO GET OUT OF YOUR COMFORT ZONE? TYREE CONSTANTINE | Global Brand & Program Manager-Undergraduate, Hult International Business School

CHOOSING WHICH SCHOOL TO ATTEND CAN BE A COMPLEX DECISION, FULL OF TOUGH CHOICES. Will you stay close to home, or study abroad? Stick with your friends, or forge your own path? Using a tried-and-tested approach might help you make the choice with confidence. In business, we often apply a model developed by renowned educator and adventurer, Karl Rohnke. He says that every decision and action we take can be placed in one of three zones: comfort, stretch or panic.

HOW OUR COMFORT, STRETCH AND PANIC ZONES WORK Comfort Zone: Where things feel familiar and easy.

This is the zone where you take actions and make decisions about things you know how to do and with people you know

well. It’s a very comfortable and predictable place to be but allows for little personal development or challenge. Stretch Zone: Where things feel new and challenging. This is the zone where you take actions and decisions for the first time or in new ways, and maybe meet some new people along the way. It’s a place where you can sometimes feel out of your depth, but you are also likely to feel stimulated and inspired. Decisions and actions taken in the stretch zone can increase your skills and experience. Panic Zone: Where things can feel terrifying! This is the zone where any steps you take can feel like giant leaps into the unknown. Actions and decisions taken in the panic zone often have unpredictable outcomes and can feel like a step too far in the present moment.

As we gain experience and knowledge, our decisions and actions will move across zones. For example, an exam you feel unprepared for might sit in your panic zone, then move into your stretch zone after a good study session. Dividing your time between the comfort and stretch zones allows you to feel confident, while gaining a sense of personal growth.

HOW TO APPLY THESE ZONES TO YOUR SCHOOL DECISION Right now, committing to an undergraduate program might sit in your panic zone, particularly if it involves a big move away from home. So, let’s try and shift that thought into your stretch or comfort zone by tackling some common worries. I call them the top three “what if’s.” 1. WHAT IF IT’S HARD TO MAKE FRIENDS? Day one of undergrad is day one for EVERYONE. So don’t worry—every other student will be saying goodbye to family, friends and the place they call home too, especially if they’re studying overseas. It also means that every student will be looking to make friends as soon as they arrive, and your campus will support that. Welcome Week involves various social events, helping you to meet your classmates. You’ll also get a chance to join a host of clubs and societies around things you’re passionate about or have always wanted to try. You’ll soon build a new network of friends to explore campus life with. 2. WHAT IF MY FRIENDS CHOOSE A DIFFERENT SCHOOL THAN ME?

3. WHAT IF I’M NOT UP TO THE CHALLENGE? University-level studies can feel like a whole new ball game. But you ARE ready for it! If you apply and are accepted to university, be confident that you are ready for the challenge. Your open mind, bold spirit and resourceful attitude will equip you for whatever challenges may come. Most schools provide support for students if they need any help or advice during their studies, and they have a network of support on campus. Most faculty also have an opendoor policy, so you can always find the help you need. Some students even find that the things they were most worried about actually turn out to be their favorite experiences. “I HAD CHOSEN TO LIVE IN A SHARED ROOM WITH A BUNK BED. THIS WAS SOMETHING THAT SEEMED LIKE A FUN ADVENTURE, BUT ACTUALLY STARTED TO WORRY ME. SHARING ROUGHLY 18 SQUARE METERS WITH SOMEONE I’D NEVER MET BEFORE WAS A ‘MAKE OR BREAK’ MOMENT. WELL, IT’S SAFE TO SAY THAT THIS WAS THE ABSOLUTE ‘MAKE.’ MEETING MY ROOMMATE IS ONE OF THE BEST THINGS ABOUT MY EXPERIENCE.” - Caroline Voigt, Hult Undergraduate Class of 2018

So, are you ready to stretch yourself with your school choice? Still unsure? If you’re considering an undergraduate degree at Hult, your dedicated Enrollment Advisor is always available to talk about these “what if’s” and any other questions you may have. You can also learn more about special DECA scholarships available to you at hult.edu/deca.

Choosing somewhere close to home or where your friends are going could certainly make your first couple of weeks feel more comfortable. But you’ll soon build a new set of friends and interests wherever you go. And if you choose to study on an international campus, you’ll be learning about different cultures and making friends from around the globe. “I CHOSE HULT BECAUSE I WANTED TO GO TO A SCHOOL WHERE PEOPLE ARE PASSIONATE ABOUT EDUCATION, BUSINESS AND NETWORKING WITH DIFFERENT PEOPLE FROM ALL OVER THE WORLD.”

Don’t forget, your undergraduate years are an opportunity to follow your passions and start your own adventure. Visualize what you want to get out of this experience and place yourself at the center of your decision. Go with what feels right!

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Embarking on an undergraduate degree marks a natural shifting point in our lives, just like leaving for high school or elementary school did before now. And just as you may have felt sad about going to study somewhere different than your friends at each of those points, it also made room for new friends to come in.

- Irina Lisli, Hult Undergraduate Class of 2017

YOUR FUTURE STARTS HERE. CAREER PREPARATION GLOBAL COMMUNITY WORLD-CLASS COMPETITIONS UNFORGETTABLE EXPERIENCES

JOIN COLLEGIATE DECA

JOIN.COLLEGIATEDECA.ORG

IS COLLEGIATE DECA RIGHT FOR YOU? CALEB NOCHUMSON | Collegiate DECA Vice President

ARE YOU INTERESTED IN CONTINUING YOUR DECA JOURNEY AFTER HIGH SCHOOL? If so, Collegiate DECA is the organization for you! Collegiate DECA shares many things in common with the high school division, but takes the entire experience to the next level. In Collegiate DECA, you’ll prepare for your future career. With over 230 campuses and more than 5,000 student leaders, you’ll be instantly plugged into a network that expands across the United States, Canada and beyond! Still not sure? Read on for top reasons to join from Collegiate DECA’s members.

“I joined to meet like-minded individuals and learn about business.” -Justin Vogel

Through Collegiate DECA, you can develop your inner circle and be in the company of other ambitious students. Forge lifelong friendships with passionate students on your campus and across the globe. You also get the chance to network with DECA’s partners, getting you one step closer to your dream career.

“I joined to network and add to “I joined for the leadership the education I receive in the opportunities and career readiness.” classroom.” Collegiate DECA focuses on providing real-world leadership opportunities by putting students in the driver’s seat for their chapter. It’s like owning and operating an entrepreneurial adventure on-campus as you work with a team to guide your chapter’s activities and events. You’ll quickly build your resume and gain experience to help you stand out amongst your peers.

“I joined to compete and because it gave me something to work for in the future.” - Johnny Nguyen

Just like in the high school division, one of the biggest aspects of Collegiate DECA is competition and the pursuit of DECA glass. Put your knowledge, experience and skills to the test while representing your college or university in one of nearly 30 case study and prepared business presentation competitions. Competitors have more time to prepare, utilize new and exciting technology and apply their professional experiences.

- Ryan Pogson

Through Collegiate DECA’s programs, you’ll get hands-on experiences that can’t be found in the classroom. Attend events like ENGAGE to meet industry professionals in a broad range of business-related careers. Tap into a network ready to help you gain experience, develop your professional skills and jumpstart your career search.

“I joined because of the travel opportunities. I stayed because it’s cool!” - Hugo Dunn

Like so many members, Hugo joined for the one-of-a-kind opportunities to explore. Experience business travel as you attend educational conferences and events. Discover the business, culture and lifestyle of conference host cities while making unforgettable memories. With opportunities to compete, network, lead and travel you’ll have everything you need to stand in your future career. Collegiate DECA is your chance to prepare for your future while working alongside your new best friends on campus. If you are interested in continuing your DECA journey at the collegiate level, ask if your future school has a chapter—or start a new one on campus! Your future is waiting.

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- Joshua Bailey

Learn more at join.collegedeca.org 25

BROADEN YOUR PERSPECTIVES ABROAD RAMKISHORE ANNACHI | DECA Southern Region Vice President

DO YOU FIND YOURSELF DAYDREAMING in class about taking a long vacation? Do you want to explore the world but cannot afford to pause your educational progress? Many colleges have created programs for their students to combine these two desires, allowing you to have your cake and eat it too! Study abroad is a unique opportunity offered to hundreds of thousands of university students annually, allowing them to travel to another country while still earning credits towards their degree.

Alumni of study abroad programs speak highly of their experiences and the unique skills learned during their trips. Through study abroad programs, students can enroll in classes at other universities for a few weeks, summer term, a semester or even a full academic year. Committing to an extended period of time away from your home country can be a daunting prospect, but there are many benefits to participating in study abroad. Here are some additional reasons why you should consider study abroad while in college.

Studying abroad will expose you to incredible new foods, customs, traditions and social atmospheres. Rather than hear an explanation of a location’s culture from a tour guide, you will learn to adapt to the local habits and appreciate their quirks by living through them daily. You will develop close friendships with local classmates and other international students, potentially learning about cultures beyond your host country. Staying for a longer amount of time will also allow you to explore your host nation beyond common tourist destinations. You will get the chance to explore local favorites and hidden gems that most visitors skip over.

at either school while paying tuition only to their home school. This is ideal for in-state students at public universities who can avoid international tuition rates. Alternatively, out-of-state public university and private university students may be surprised to find that in some cases international education costs are lower than at home. They can therefore pay a lower tuition rate by directly enrolling in classes at their host university and transferring the credits back after completion. Of course, in addition to tuition and housing costs, you must factor in student visa application fees, international airfare and insurance while abroad. And don’t forget to budget money for excursions and souvenirs! Either way, studying abroad is more affordable than you might initially assume.

IMPROVE YOUR LANGUAGE SKILLS

PREPARE FOR A GLOBAL WORKFORCE

If you are learning another language, then studying abroad is the perfect opportunity to fully immerse yourself. Challenge yourself and choose to study in a nation that speaks languages besides English. The prolonged exposure to the secondary language will allow you to become more comfortable in speaking the language naturally. Navigating daily life and common tasks in another language provides great moments to practice your colloquial conversation skills. Entering the classroom and working alongside students while conversing in their primary language will teach you to speak in highly technical terms. Overall, being fully immersed in a secondary language 24/7 will be more impactful than a two-hour lecture a few times a week back home.

With the increasingly globalized economies of the twentyfirst century, employers are seeking leaders comfortable and familiar with international cultures. Employers value the adaptability, independence and cultural understanding that you will develop overseas. A study abroad experience can also allow you to meet others from around the globe and grow your network. These connections could lead to future international opportunities in your field.

DEVELOP SELF-RELIANCE Living away from home as a college student will teach you independence, but studying abroad will challenge you to step out of your comfort zone to navigate a new setting. Challenging yourself in this manner will allow you to learn what you are truly capable of while having a support structure of classmates and advisors from your host school to guide you when necessary. You will also gain a greater appreciation for all the guidance and support your family has provided you back home.

TAKE ADVANTAGE OF SURPRISINGLY AFFORDABLE OPTIONS A common misconception about study abroad programs is that they are extremely cost-prohibitive. Universities work hard to ensure that study abroad opportunities are accessible for their students. Students who look to study abroad have two main options for programs: exchange and direct enrollment. Exchange partnerships are agreements set up between two academic institutions allowing for students to enroll in courses

So, if not now, when? Studying abroad may seem difficult to plan your degree around, especially if you only consider it in your third or fourth year, but the hassle is definitely worth the experience. Failing to study abroad is a common regret among college graduates, who instead look to travel once they get a job. Yet after college, many adults find themselves caught up with too many responsibilities at work and home to even consider traveling abroad, let alone going abroad for a few weeks or months. As a student, you will have a lot more free time to soak in the local sights and even stray off the beaten path. Students also receive assistance in visas, housing and acculturation from their host university. If you pass on studying abroad while in college then you may not get the chance to live in or explore another country in depth until you retire. If you are on the fence about enrolling in a study abroad program, give it a second look and speak with a university advisor. If you are a high school student, take a look at the study abroad exchange partnerships offered by the universities you are considering. While focusing on your education is important, taking a step back and enjoying life should also be a priority. Trade-in your memories of stressful nights studying in a dorm for the unforgettable experience of learning to live in another country. The world is your oyster, so go out and see it!

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GAIN A DEEPER UNDERSTANDING OF LOCAL CULTURE

Bon voyage mes amis! 27

ZETELLA W ALKER

GOOCH | Collegiate

DECA Vice President

WHETHER YOU ARE IN HIGH SCHOOL,

undergraduate studies or graduate school, it’s important to put your best foot forward and focus on your academic career. High school prepares you for college and college prepares you to take on the real world. But first, you have to get there!

Of course, having a high GPA is not everything. Due to all of the academic disruptions of the past year, many colleges and universities are placing less importance on overall GPA. They understand that the past year has been a challenge for everyone. Ultimately, they want to know that you are wellrounded and have the skills and experience needed to excel.

DOES YOUR GPA MATTER?

If your GPA is not where you want it to be, you are not alone! Here are some ways to raise or hold a steady GPA.

A solid grade point average (GPA) is important as you make plans for your future education. GPAs start to accumulate during high school, typically in ninth grade. Both your GPA and weighted classes are used to determine your class rank, which can put you in the best academic light for college placement and scholarships. While an acceptable GPA may get you into the door, a strong GPA indicates that you are competitive, hardworking and dedicated to academic success. GPA is a factor for admissions staff at most four-year universities, but the requirements and importance vary widely from one college to the next. Below is a general outline to understand your current GPA: • 3.5 to 4.0 is a high GPA • 3.0 to 3.4 is an average GPA • 3.0 or lower is a below-average GPA

• Attend every virtual or in-person class. • Participate in class activities and discussions. • Review class material and study weekly so the content stays fresh in your mind. • Seek out teachers/professors during office hours and ask questions. • Align yourself with other stand-out students. • Take advantage of all available resources like study groups, tutors, etc. Note that a GPA lower than 3.0 may require remedial or lowerlevel college courses to be taken before more advanced courses within your chosen field. It can also prevent you from enrolling in particular programs or declaring a major until competitive grades are achieved. If you are planning on continuing to graduate school, your GPA also matters!

DOES YOUR MAJOR MATTER?

Many of us know that we want to further our education and go to college but cannot decide on a major. You are not alone! It is ok if you do not know what career path to pursue. In most colleges, you have an opportunity to enroll in general classes for at least the first several semesters while you decide. In the meantime, volunteer, find internships, take diverse classes and explore various professions to gain experience. Here are five tips to help you decide how to focus your studies. • Pick a major that matches your natural talents. (Hint: Think about what people say you’re good at.) • Select a field that excites you. • Explore the career options available within the field—and how easy or how hard it might be to find employment. • Consider your preferred future lifestyle and how much you hope to make financially. Ask yourself: Does the field have a good ROI (return on investment) after graduation? • Talk with a mentor or professionals working in various fields for real-world insights. One of the most exciting aspects of college life is that it introduces you to new subjects and fosters new passions. You might enter college enjoying marketing but discover a hidden passion for operations. Don’t be afraid to change your mind, double-major or add a minor. However, be sure you understand all of the major or minor’s requirements and prerequisites or it may take more than the traditional four years to earn a degree. Let’s be real—the major you choose will neither predict nor guarantee your future. Many graduates end up finding jobs that have nothing to do with what they studied in college. According to the U.S. Department of Labor, the average twenty-something changes jobs every three years and the average person changes career fields two or three times in their lifetime.

Even if you’re applying to a test-free or test-blind school (who will ignore standardized test scores completely), it’s important to understand the potential benefits of still taking either the SAT or ACT If you have access to safely test, here are a few reasons why it may still be a good idea. • Some colleges still require test scores for out-of-state or international students, or for students pursuing specific majors or programs. • Most “test-optional” schools will still consider your SAT/ ACT score if it is submitted. If you have a strong test score, this may give you an edge over other applicants. • Colleges want as much information about you as possible, so other parts of your application will be highly scrutinized. This means that other parts of your application—your GPA, essays, extracurricular activities, community service, leadership experience, achievements and letters of recommendation—must show you’re a strong candidate. • Test scores are often required or heavily weighted when it comes to awarding merit-based scholarships and grants, so not submitting scores might put you at a disadvantage. Be sure to confirm all scholarship requirements before applying. • Colleges can find and recruit you based on your SAT/ACT scores, even if you did not apply to that school. When it comes to preparing for college success, aim to be competitive and plan to start early! Your past academic performance, chosen major and standardized tests all matter, but be sure to know the specifics for your intended college or university. Most importantly, stay motivated and keep your eye on the prize!

Because many SAT and ACT testing dates have been canceled or postponed due to the COVID-19 pandemic, most colleges and universities have adopted “test-optional” or “test-flexible” policies, or plan to lessen the importance of standardized test scores when reviewing applications. However, that doesn’t mean you should immediately cross one of these tests off your college prep to-do list.

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DOES YOUR SAT/ACT SCORE MATTER?

LET’S FACE IT, THE CLOSER YOU GET TO senior year and graduation, the more you get bombarded with the question, “Where are you going to school next year?” While many students boast their future plans with pride, others dread this question. If you’re one of the many students delaying or thinking about delaying college, here’s what you should know to have a productive and meaningful gap year or semester.

WHAT IS A GAP YEAR? A gap year is a year-long break from formal education, often between high school and college, but it can also be taken between college years or even after graduation before starting a graduate program or beginning your career. People typically use their gap year or semester to travel, volunteer or engage in other meaningful activities before taking their education to the next level. While it’s very common for students to take a gap year in other parts of the world, like Europe and Australia, interest has significantly grown in the U.S. in recent years. A trend that has been dramatically accelerated by the global pandemic. 30

WHAT ARE THE BENEFITS? Taking a gap year is much more than taking a year off. You should enter your gap year with goals and a strong sense of what you want to explore and learn. What you do during your gap year will ultimately determine how meaningful it is in your life. If you’re undecided about a career path, a gap year can help you discover your passion and gain real-world experience before committing to a major. Deferring enrollment for a year may also lead to higher grades later on by giving you time to gain clarity and reset your priorities. A gap year will also test you in new ways and help you gain skills that you can’t learn in a classroom like financial responsibility, independence, cross-cultural communication and creative problem-solving.

WHAT ARE THE RISKS?

3. LEARN A NEW SKILL

Disclaimer: Gap years are not for everyone! If you are solely motivated by a year off to sit at home and do nothing, then the risks likely outweigh the benefits. It could lead to lost wages due to entering the job market a year later, a lower chance of graduating on time or decreased motivation to transition back to college.

A gap year is the perfect chance to learn a new skill or levelup a current one at your own pace. From coding and learning a new language to photography or mastering the TikTok algorithm, the possibilities are endless. If needed, many of these options can also be done from home or while social distancing. Sure, you won’t get course credit, but you can gain a clearer sense of what you do and don’t like, which may influence your future college and career plans.

Before committing to a gap year, you must get approval from your college if you’ve already been accepted. Every college has its own deferral policy, so be sure to approach your college as soon as you’ve decided so there’s time to work through any potential roadblocks.

WHAT CAN I DO WITH MY TIME? No matter what you choose to pursue, make your gap year intentional. This doesn’t mean you should plan every moment of the entire year—flexibility is one of the biggest benefits, but students who take a gap year often have at least one specific goal in mind. Do you want to gain professional skills, learn about new cultures or discover your passion? Maybe you even want to become an entrepreneur and bring your DECA project to life? Remember, there is no one-size-fits-all approach if you’re taking a breather from academics. Everyone’s situation and interests are different, which means certain activities may make sense for one person but not another. Consider these five options, or combine them to fit your journey of discovery. 1. TRAVEL Traveling around the globe on a quest for self-discovery will likely not yet be a realistic option for 2021, but there are still many options to safely explore domestically. This is the time to explore and broaden your mind through observing new cultures. Some choose to move to a new city, include several road trips or explore one new city a month. 2. GET A JOB AND SAVE UP Take advantage of your break from academics to find a job and save for your next steps! You might not land your dream job, but internships (hopefully paid), part-time jobs and freelance gigs will all provide you valuable experience that you can apply in your future. Don’t overlook temporary or remote opportunities. Project-based work and short-term projects can get your foot in the door at a company that may be hiring down the road or build your network. Use sites like LinkedIn and Handshake to start your search!

4. FIND VOLUNTEER OPPORTUNITIES There are in-person and virtual volunteer opportunities for nearly every interest area and plenty of ways you can use your talents to make an impact. Choosing the right project can be incredibly rewarding as you learn new skills and boost your confidence. Volunteering not only helps others in need, but allows you to explore your passions, and feel great while doing it! You can tackle your own project, expand your DECA Community Awareness or Community Giving Project, find oneoff opportunities through VolunteerMatch or take on a full year of service through programs like AmeriCorps, City Year and the Peace Corps. 5. EXPLORE COMMUNITY COLLEGE COURSES If you’re looking to get a head start on college, consider taking a class or two through your local community college. Courses are typically significantly less expensive than at a four-year university and often have smaller class sizes. This is a great way to tackle general classes which can expose you to new career interest areas. Plus, you can usually transfer your credits to a four-year college when you’re ready to return. There is no right or wrong way to spend your gap year, but don’t waste the opportunity! Future employers are bound to question how you spent your time. By setting goals and taking risks during your gap year, you’ll be sure to end up with one-ofa-kind experiences that will make you a stand-out candidate!

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You also need a plan to finance your year, or you’ll risk running out of money. You may need to fundraise, spend half of the year working full-time or adopt a work-hard-play-hard model to split your time. Formal gap year programs and travel can also be expensive, so it’s worth considering how a gap year could affect your finances and whether it makes sense for you.

INTRODUCING THE ALL-NEW DECA DIRECT ONLINE Everything you want and everything you need — all in one place.

D EC A D I R EC T.O R G

CHAPTER BUZZ PINNACLE DECA ARIZONA

ALGONQUIN DECA MASSACHUSETTS

Pinnacle DECA has gotten the hang of virtual events! With no official district-wide competition this year, the Pinnacle DECA officer team wanted to provide a unique experience by hosting a mock competition. After announcing the winners, officers delivered medallions directly to members’ doors. Doubling down on their efforts, they also collected cans for a food drive. The members had a lot of fun and took their competition skills to the next level!

Algonquin DECA continued their tradition of hosting a Networking Night—this time virtually! The annual event is an opportunity for members to network with professionals from different career paths and make connections based on personal interests and future plans. This year’s virtual event made it easier to connect with professionals from across the country including featured guest Jeff Hoffman, an incredibly successful businessman, billionaire and speaker.

Throughout February, Alma DECA members shared their unique CTE and DECA stories on social media to celebrate Career and Technical Education Month® and advocate for the organization within their school and community.

COOPER CITY DECA FLORIDA Cooper City DECA has been making an impact in their community. The chapter successfully organized an event to collect over $1,200 in school supplies and funds which were donated to the Jo Dimaggio Children’s Hospital. On the same day, members crafted 150 handmade cards for the elderly in their community.

GEORGE STEINBRENNER DECA FLORIDA George Steinbrenner DECA created “You Matter Week” — a week-long awareness campaign for mental health. Members shared resources, highlighted celebrities who have suffered and worked with their school’s administration to have “No Homework Day” to help alleviate student stress.

OLYMPIC HEIGHTS DECA FLORIDA Olympic Heights DECA got creative to host their annual inductions ceremony drivethru style. Over 40 members attended to celebrate their recent accomplishments. Students received membership certificates, stickers and lanyards, as well as took pictures in the DECA photo booth.

MOUND WESTONKA DECA MINNESOTA Mound Westonka DECA is taking community service to the next level! As part of their Community Giving Project, members donated stuffed animals to local public safety officers to share with children experiencing traumatic events. The chapter far exceeded their goal of 500 items, collecting almost 3,500 stuffed animals!

Cooper City DECA

SALINE COUNTY CAREER CENTER DECA MISSOURI Saline County Career Center DECA spread the love to local senior citizens by creating homemade Valentine’s Day messages for a local nursing home. As part of a year-long campaign, the chapter adopted a local nursing home to bring cheer each month by creating and sending special messages of encouragement.

George Steinbrenner DECA

LINCOLN EAST DECA NEBRASKA Lincoln East DECA members gathered together in-person and virtually to make paper cranes for St. Elizabeth Hospital. The chapter collaborated with Lincoln Southwest High School’s National Honor Society to expand their reach and create the symbols of peace and good fortune.

Olympic Heights DECA

URBANA DECA OHIO Urbana DECA set new records at their virtual district competition! The chapter is excited to have 39 medalists and 27 qualifiers advancing to their association-level competition in the hopes of earning a spot to participate in Virtual ICDC!

Algonquin DECA

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ALMA DECA ARKANSAS

Pinnacle DECA

Mound Westonka DECA 33

DECA’S 75TH ANNIVERSARY CELEBRATION BEGINS As DECA nears the kick-off to its year-long 75th Anniversary Celebration, the organization has impacted the lives of more than ten million students, educators, school administrators and business professionals since it was founded in 1946. Many things have changed since the first interstate conference in Memphis, Tennessee, but the organization’s mission of preparing emerging leaders and entrepreneurs has remained constant. As DECA’s membership has grown, so have the opportunities available to students around the globe. Our programs and activities have constantly evolved as we use the latest technology and apply cutting edge educational research. Countless individuals and events—big and small—have helped shape our organization and contribute to its success. Now, we have a chance to shape the future. As we reflect with pride on our long record of achievement, we look forward to celebrating our diamond anniversary with DECA members around the globe.

CHAPTER BUZZ BERLINER DECA TEXAS Realizing the increased need for food necessities in their community, Berliner DECA took action! The chapter collaborated with another student organization to collect over 2,000 pounds of food during the pandemic. Lakeview Centennial DECA

LAKEVIEW CENTENNIAL DECA TEXAS

Saline County Career Center DECA

Lakeview Centennial DECA masked up and socially-distanced to pick up their district competition medallions. It was a wonderful opportunity for the chapter’s members to celebrate their achievements and kick off preparations for their association conference!

LOS FRESNOS DECA TEXAS

Los Fresnos DECA

Lincoln East DECA

Los Fresnos DECA used the holidays as an opportunity to honor their community’s first responders. Customized mugs were ordered, filled with edible goodies and distributed to nearly 100 law enforcement officers, firefighters and emergency medical service personnel in appreciation of their daily efforts. The chapter also included a special bookmark with a creative message to honor the first responders.

The Woodlands DECA Urbana DECA

In December, Astha Chitlangia, Michael Day and Nicole Haanschoten from The Woodlands DECA collected over 220 duffel bags and 250 gifts for foster children in Montgomery County. The donation of gift-stuffed duffle bags put a smile on the children’s faces and provided them with a way to easily carry and store their belongings. The “Bags of Joy” project, succeeded at letting these children know that they are valued and cared for by others in their community.

Briar Woods DECA

BRIAR WOODS DECA VIRGINIA Briar Woods DECA held a virtual letterwriting campaign, in collaboration with Wingspan Solutions and Paper Bridges, to send letters to an orphanage in Sierra Leone. This campaign was part of Virginia DECA’s #VADECACares community service initiative. The chapter had over 200 participants and sent more than 425 letters to the orphanage.

Berliner DECA

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THE WOODLANDS DECA TEXAS

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SUBMIT YOUR CHAPTER’S NEWS AND PHOTOS AT DECA.ORG/CHAPTERBUZZ.