JANUARY-FEBRUARY 2020
DECADIRECT.ORG
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DECA DIRECT
TABLE OF CONTENTS
CELEBRATE #CTEMONTH IN FEBRUARY
PERSONAL FINANCE 101
THE BEST APPS FOR YOUR 2020 #FINANCEGOALS
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MONEY, MONEY, MONEY
FUNDRAISE YOUR WAY INTO ICDC
COLLEGIATE DECA FINANCE EVENTS: EVERYTHING YOU NEED TO KNOW
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EDITORIAL
Publisher Frank Peterson Managing Editor Danny Spors Editorial Committee Caitlin Roberts, Debbie Taylor, Christopher Young, CAE Advertising Cindy Allen Design Shawna Hession
DECA EXECUTIVE OFFICERS President D’Andre Vasquez Central Region Vice President Dalton Green Southern Region Vice President Garrett Elkins Western Region Vice President Sam Sawale North Atlantic Region Vice President Will Theodore
COLLEGIATE DECA EXECUTIVE OFFICERS President Anthony Fakhoury Vice President Drew Duboff Vice President Lindsay Joyner Vice President Max May Vice President Michelle Le
3 DON’T SPEND YOUR MONEY BEFORE YOU EARN IT
President Ginger Hill President-Elect Mary Peres Secretary John Stiles Treasurer Dave Wait Members Shannon Aaron, Scott Jones, Olga Plagianakos, Brycen Woodley National Advisory Board Chair Mike Brown Ex-Officio Members Richard Faulkner, Frank Peterson
EDITORIAL CORRESPONDENCE DECA Direct Magazine 1908 Association Drive Reston, Virginia 20191-1594 communications@deca.org
DECA Direct (ISSN 1080-0476) is published four times each year—September/ October, November/December, January/ February and March/April. Copyright ©2020 by the Distributive Education Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights reserved. Annual non-member subscription rate is $5.00. Periodicals postage paid at Herndon, Virginia and additional mailing offices. $1.00 of membership fee goes toward subscription to DECA Direct, a publication of DECA, (USPS 566-200), Volume 8, Number 3. Postmaster—Send form 3579 for change of address to: DECA Direct, 1908 Association Drive, Reston, Virginia 20191-1594.
SIX WAYS TO CELEBRATE #CTEMONTH IN FEBRUARY
CHAPTER BUZZ
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CLASSROOM CONNECTION
JANUARY-FEBRUARY | 2020
BOARD OF DIRECTORS
This issue of DECA Direct includes instructional content focused on the following performance indicators from National Curriculum Standards: • Explain the need to save and invest • Set financial goals • Develop personal budget • “Sell” ideas to others • Coordinate work with that of team members • Utilize resources that can contribute to professional development
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Architecture and Design | Arts and sciences Business and information Technology | engineering
southfield, Michigan
CELEBRATE #CTEMONTH IN FEBRUARY HIGH SCHOOL DIVISION PRESIDENT @decapresident
JANUARY
7 VIRTUAL BUSINESS CHALLENGE ROUND 2 BEGINS deca.org/compete
10 SCHOOL-BASED ENTERPRISE CERTIFICATION DOCUMENTATION DUE deca.org/sbe
17 STUDENT SCHOLARSHIP APPLICATIONS DUE ONLINE deca.org/scholarships
30 DECA EMERGING LEADER HONOR AWARD APPLICATIONS DEADLINE
31 deca.org/challenges
CTE is the Future - “This country needs to start looking forward… In the future, CTE is going to become even more important because we are going to have a greater need as baby boomers retire.”
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CTE Fills a Need - “We have to develop the skills that are needed... DECA fills that gap... DECA teaches the skills that have been proven year after year to move people forward, and that’s what we should be working on!”
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Students Should Advocate - “Our students are smart, sharp and I don’t think they always ask for what they need. The bottom line is they need to be vocal when they have a strong feeling about something and when there is interest... Then lawmakers have to provide what is being asked for… I think students should be more involved!”
FEBRUARY
CTE MONTH
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deca.org/challenges
DECA IDEA CHALLENGE GLOBAL WINNERS ANNOUNCED
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OUTSTANDING DECA CHAPTER ADVISOR AWARD RECIPIENTS DUE
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LATER HATERS CHALLENGE ENTIRES DUE
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OUTSTANDING NEW DECA CHAPTER ADVISOR AWARD RECIPIENTS DUE
To give us a little more insight into CTE, I interviewed former Washington State Representative, Cary Condotta. Here are the takeaways from our interview:
deca.org/recognition/ highschool
VIRTUAL BUSINESS CHALLENGE ROUND 2 ENDS
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Throughout February, as CTE students, we are called to bring awareness to the value, achievements and accomplishments of DECA and our careerconnected learning. Career and technical education (CTE) is learning that directly prepares students for high-wage and high-demand careers. CTE encompasses many different fields of interest from business and management to healthcare and technology.
FIDM CHALLENGE ENTRIES DUE
I encourage you to use the month of February to be active on social media, connect with community leaders, meet with lawmakers and advocate by sharing your DECA stories. To ensure you have a clear and concise story to share, DECA and ACTE recommend you consider including the following elements:
SPORTS + ENTERTAINMENT MARKETING CONFERENCE
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Be Personal - Share your authentic story and the impact DECA and CTE have had on your life, instead of just “broadcasting” a generic message.
Orlando, FL deca.org/sem
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Use Facts, Not Fiction - Be accurate when sharing information about DECA & CTE. Discover the latest DECA facts on pages 24-25.
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Be Social - Join other DECA and other CTSO members in staying active on social media and spreading awareness of CTE!
17 PIPER JAFFRAY TAKING STOCK WITH TEENS SPRING SURVEY BEGINS deca.org/piper-jaffray
To help you connect with community leaders and share the impact of DECA, your Executive Officer Team is excited to share the new DECA Outreach Guide available on decadirect.org. Be sure to use this guide through #CTEMonth to help you advocate for DECA.
JANUARY-FEBRUARY | 2020
D’ANDRE VASQUEZ
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WHATEVER THE OCCASION,
WE’VE GOT YOUR BACK.
Go custom with Joseph Abboud and AWEARNESS Kenneth Cole. Rent modern tuxes from Vera Wang and Calvin Klein.
menswearhouse.com
DECA students and advisors can access our 40% off* discount coupon at deca.org/partner/partners/mens-wearhouse/ *See coupon for details 4
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Shop seasonal styles from Levi’s, Lucky Brand and Cole Haan.
DON’T SPEND YOUR MONEY BEFORE YOU EARN IT. COLLEGIATE DECA PRESIDENT @cdeca_anthony
JANUARY
17 STUDENT SCHOLARSHIP APPLICATIONS DUE ONLINE deca.org/ collegescholarships
21 DECA IDEA CHALLENGE GLOBAL WINNERS ANNOUNCED
31 INTENT TO RUN FOR EXECUTIVE OFFICE FORM DUE deca.org/collegiateofficers
FEBRUARY
CTE MONTH
3 STOCK MARKET GAME BEGINS | ROUND 2 deca.org/competitions/ college
15 COLLEGIATE DECA MEMBERSHIP SUBMISSION + DUES DEADLINE FOR ICDC EVENT COMPETITORS COLLEGIATE DECA ACADEMIC HONOR AWARD APPLICATIONS DUE deca.org/collegeawards
LEADERSHIP PASSPORT AWARD SUBMISSION DEADLINE deca.org/passport
CHAPTER LEADERSHIP AWARD SUBMISSION DEADLINE deca.org/collegeawards
COMMUNITY SERVICE AWARD SUBMISSION DEADLINE deca.org/collegeawards
Welcome to the finance issue of DECA Direct the Magazine! Are you interested in learning more about personal budgeting? Boosting your credit score? Investing for the first time? Well, you’re reading the right magazine! I recently had the opportunity to interview Ryan Connolly, a finance major at Arizona State University. He had this to say when asked about successful financial habits to practice: “Understanding how money works is necessary to be successful. You must realize that the money you have now will be worthless in the future. Practice what you preach. Good financial skills start with your money, not your client’s money.” Ryan believes the world is powered by finance, which is why we must understand it. Developing good financial habits now will set you up for the future and ensure you don’t live paycheck-to-paycheck like 78% of workers. However, like many college students, I regularly find myself living this way. I can attest to the fact that money comes and money goes. The average U.S. minimum wage is $7.25 and 59% of Americans work on hourly pay. The cost of a small lunch from Panda Express is around $8.00. The average coffee purchased from Starbucks is $3.00 and the new pair of shoes you want probably costs $180.00. Now, add up meals and coffee, rent with utilities, books and other items you need for school and daily life. It’s an expensive world; if you want to afford it you have to think smart. A weeks’ worth of food from Walmart can be purchased for $20.00. Cut fast food and Starbucks out of your budget and you can easily save $77.00 a week or $3,696 a year. That’s 35% of the average down payment for a house! Follow these three tips and I promise the amount of money you save will surprise you. 1. Save 20% of each paycheck. If finances are tight, 10% is also acceptable. 2. Start investing. Explore Robinhood, Acorns or Fidelity.
JANUARY-FEBRUARY | 2020
ANTHONY FAKHOURY
3. Stick to a budget. Map it out, have a no-spend day and hold yourself accountable. Follow these tips, keep in touch with the markets around you and make sure you always know your worth. Soon you’ll be on your way to a successful financial future! 5
PERSONAL FINANCE 101 SAM SAWALE, WESTERN REGION VICE PRESIDENT
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I’LL BE HONEST… MONEY MANAGEMENT IS A SKILL THAT TOOK ME A LONG TIME TO ACQUIRE. I used to be the type of person that would get lunch money from my parents and spend it all on Gushers from the cafeteria. Creating a personal budget and understanding how to keep yourself in a good financial position is a critical skill that will only continue to become more and more useful as you go about your life.
After completing a week’s worth of observations, sit down and analyze your spending habits. Start asking questions like: “Where did I spend the most money this week?” and, “If I subtracted this from my total spending, how much money would I have leftover?” Notice if you end up saving any money at the end of the week. This could be useful for activities next week, or good to have in case of a future emergency.
Another important step to being good at personal finance is understanding how to use credit and debit cards. With the increasing presence of digital technology within the financial world, these tools are an effective way to access your money in a safe and easy manner. The function of debit cards is pretty standard throughout. You put your money in a bank and then have access to it through your card. Credit cards, on the other hand, can be tricky to navigate. The basic idea of a credit card is that you spend money through a bank that provides you a credit limit. Every period, you will be required to pay the bank back what you used. Credit cards are effective because they allow you to have potential access to more capital, and often, different cards will have different benefits associated with it. If you pay back your incurred bill on time and in full (taking on no interest), your credit score will go up. A credit score is what allows banks to assess your health for potential loans and mortgages. The higher your credit score, the less money you will have to pay in interest later down the line. Normally, people who want to start building credit start with a secured credit card. However, there are also potential ways to cosign with a parent/guardian card. Credit cards come with diverse different benefits and risks, so I suggest doing a lot of research and talking to a trusted adult for more information.
Developing a budget is understanding your spending habits and then coming up with a comprehensive plan to distribute what you spend where. Budgeting looks different from person to person, so doing research online about how to breakdown your spending is useful. Typically, a good budget to follow is the 50/30/20 rule where you spend 50% of your total income in a set period on things that you need, i.e., housing, food, toiletries; 30% on things that you want i.e., going to the movies, going out to dinner with friends; and 20% is saved for future use.
The final part of mastering personal finance is learning how to invest. The world of investing entails many different things, and it can be very simple to make a bad investment and lose a significant amount of money. Understanding how the stock market works is a solid benchmark for the foundations of investing. In simple terms, the stock market is trade. It can be between two people, two institutions, two governments or really any mixed-and-matched version. You can invest in multiple things at one time, and if someone, whether it be a bank or another trader, agrees with your trade, you can gain or lose money.
Making the conscious decision to save money can be difficult, especially when there are so many distractions that get in the way (or in my case, the seemingly unlimited supply of Gushers from the school cafeteria). A good way to save steadily is to set a goal. This helps build saving skills in the long run.
Additionally, you are able to trade financial derivatives, which are contracts based on an underlying stock. These are often good ways to make fast money but can be increasingly risky. As with any other aspect of personal finance, you should do research and consult with people that you trust.
Pick something relatively expensive that you can’t afford right now and set aside a little money each week. An example of this could be a new Xbox, camera, laptop, car, etc.
I wish you all the best financial success and prosperity in the future… just be careful of Gushers!
JANUARY-FEBRUARY | 2020
The first step to creating a budget is to observe your spending habits. A good way to do this is to keep track of all the money you receive and spend throughout the week. Keep in mind that it is never too early to develop a budget. Regardless of whether the only income you have comes from quarters you find in the nooks of a sofa, or you have a part-time or full-time job, budgeting is necessary to maximize the efficiency and the safety of the way you spend your money. Every day for a week, keep track of how much money comes in and goes out of your “personal account” (this could be your bank account, money in your wallet or purse, etc.). You can keep track of this using a simple sheet of paper or an excel spreadsheet if you have access to a computer.
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The Best Apps for Your 2020 #FinanceGoals
JULIA PITLYK
A NEW YEAR MEANS NEW RESOLUTIONS,
and there’s no better way to kick-off the new decade than taking charge of your financial future. Whether your finance goals this year include getting started with investing or simply creating your first budget, there’s an app for that! Read on for some of our favorite apps for making 2020 your savviest financial year yet.
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BEST FOR DIVING INTO INVESTING: ACORNS Acorns is on a mission to make it easy for anyone to start investing, one penny at a time. Its “Round-Ups” accounts allow you to invest spare change by automatically rounding up your purchases to the nearest dollar and investing the difference in one of its five portfolios. With no minimums to start, this micro-investing approach makes venturing into the world of investing easy and automatic. (Fees starting at $1/month.)
BEST FOR SPLITTING EXPENSES WITH NO DRAMA: SPENDEE Whether you already split some expenses with your family or are preparing to share costs with a future roommate, the Spendee app makes splitting costs smooth with its Shared Wallets feature. With a Shared Wallet, members can track collective expenses together and access easy-to-read visualizations of who paid for what – perfect for keeping costs covered without confrontation. (Note: While Spendee is free, Shared Wallets is a paid feature.)
BEST FOR SAVING FOR AN EPIC ICDC TRIP (OR ANYTHING ELSE): PEAKMONEY For those who have major saving goals, the PeakMoney app will keep your savings and motivation high. Tell the app your savings targets to receive awesome visualizations and recommendations for how to get there, as well as ways to save even faster with automatic transfers and round-ups. The app also gives you inspirational quotes and tips to keep you focused on the end goal as you watch your savings grow.
BEST FOR GETTING SMARTER ABOUT YOUR SUBSCRIPTIONS: SUBSCRIPTME From streaming services to shaving supplies, chances are you’re a member of at least a few subscriptions. But this of-the-moment business model can make it easy to forget exactly where your money goes every month. Enter SubscriptMe, an app designed to give you an easy overview of all your subscription spending. Use the app to get a complete picture of your subscriptions spend by category and set reminders for upcoming bills and charges – a great way to prevent those post-free trial fees.
The Wally app aims to keep budgeting simple and intuitive, perfect for first-time budgeters. Connect your bank accounts and let Wally help you keep a pulse on money coming in, money going out and how your actual spending stacks against your budget. The app automatically organizes your expenses into categories like Clothing, Dining Out, Beauty and more, making it easy to set specific budgets for every area of your spending.
BEST FOR A 360-VIEW OF YOUR FINANCIAL HEALTH: MINT Mint has been a go-to finance app for years, and it just keeps getting better. Fast and free to set up, Mint brings all your accounts into one view, manages your bills with alerts to avoid late fees and overdrafts and creates smart budgets based on your actual spending patterns. The app also offers a free, instant check of your credit score (basically the performance indicator of your financial health and a key factor in getting loans, leases, etc.), plus tips to improve it. Owned by financial software company Intuit, Mint also keeps up with the latest in data security to ensure your information is always protected.
JANUARY-FEBRUARY | 2020
BEST FOR WHEN YOU JUST NEED A PLAIN BUDGET: WALLY
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FINANCIAL LITERACY PROJECT
competitive events and learning programs provide DECA members an opportunity to learn about all aspects of finance – accounting, business finance, financial consulting, personal financial literacy, investments, capital and more. Here’s a look at how some of DECA’s competitive events can help you learn about finance through project-based learning. For a complete listing of DECA’s competitive events, visit deca.org/compete.
The Financial Literacy Project uses the project management process to promote the importance of financial literacy, including spending and saving, credit and debt, employment and income, investing, risk and insurance and financial decision making. Examples include organizing and implementing seminars for students (elementary, middle, high and post-secondary), tax preparation assistance, retirement planning and student loan workshops.
SALES PROJECT
SCHOOL-BASED ENTERPRISES
The Sales Project uses the project management process to raise funds for the local DECA chapter. Examples include sports tournaments, t-shirt sales, 5K’s, school merchandise sales, catalog sales, sponsorship development initiatives, fashion shows, pageants, restaurant nights, value cards and yearbook sales.
A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods/services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in marketing, finance, hospitality or management. SBEs can sell to consumers through a permanent location, a mobile kiosk or through Internet marketing. Products may include spirit wear, food and beverage items, school supplies, signs and banners and more, while other SBEs provide services such as creative design, advertising sales.
JANUARY-FEBRUARY | 2020
DECA’S ARRAY OF HIGH SCHOOL
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NEW YEAR.
NEW STYLE.
CHECK OUT SHOP DECA’S NEW PROFESSIONAL WEAR.
SHOPDECA.ORG 12
SBEs help students learn about finances, accounting and more through the daily transactions of the enterprise. They must demonstrate, for example, how they maintain financial records, prepare cash flow statements and minimize financial loss. This year’s SBE competition topic is pricing. DECA members must demonstrate how they determine cost of the products, including breakeven, ROI and markup; describe pricing strategies and evaluate pricing decisions.
ENTREPRENEURSHIP EVENTS Almost all of DECA’s prepared Entrepreneurship Events require DECA members to have a strong financial background when providing detailed financials. They require DECA members to consider projected income and expenses, including income statements, cash flow statements and balance sheets. DECA’s entrepreneurship events also challenge members to determine capital needs and propose a plan to meet them, as well as revenue streams and cost structures.
FINANCIAL CONSULTING The Financial Consulting Event provides an opportunity for members to demonstrate skills needed for a career in financial consulting. Participants will organize and deliver a consultation for one or more products/services/customers. For 2019-2020, DECA members will assume the role of a financial consultant. A client has scheduled a meeting with you because he/she would like to learn more about the online features available from your organization for financial management. The client would like for you to share and explain different online customization tools for banking and portfolio management.
CONNECTING STUDENTS. DEVELOPING LEADERS. Located in the heart of Charlotte, our students have easy access to impactful experiences outside the classroom. At the McColl School of Business, our faculty are well connected to the business community and help students secure internships with top employers. In fact, 100% of our students complete at least one internship.
JANUARY-FEBRUARY | 2020
When entrepreneurs are seeking capital, they are looking for loans, investors or venture capital, and in order to secure the funds, they must be able to substantiate the business’s ability to repay the loans or reward the investors.
Visit campus to learn more about the McColl School of Business and scholarships for DECA members.
Learn more at queens.edu
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FUNDRAISE YOUR WAY TO ICDC AS CAREER DEVELOPMENT CONFERENCES BEGIN TO COMMENCE, it’s time to look ahead to the pinnacle of our year – the International Career Development Conference in Nashville, Tennessee!
Get ready for four unforgettable days with 20,000 DECA members from around the world as we take on Music City. However, like any week-long trip, the expenses can quickly add up. Often, a lack of funds can prevent members and chapters from attending events like ICDC. Don’t let that happen to you. With a well-planned fundraising effort, anything is possible!
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Fundraising often gets a bad reputation for being too hard or not producing the desired outcome. However, by following the six keys to fundraising, you will soon find yourself with money to fund your chapter’s trip to Nashville.
1. ANSWER THE “WHY” When starting any fundraiser, it’s critical to identify the specific purpose. Individuals are more likely to contribute to a cause when they can understand it and get excited for it. In this case, your purpose is to raise money to fund your chapter’s trip to ICDC. Once you’ve identified the purpose, it’s time to solidify a sales pitch that answers the question: “Why should I support you?” Try to answer this question from the perspective of your chapter’s members who you will ask to be involved, your school who you will ask for support and members of your community who you will ask to contribute. Your sales pitch should be impactful, compelling and address any potential concerns. QUESTIONS TO ANSWER: •
What is the purpose of our fundraiser?
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Who is our target audience?
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What is our sales pitch? Why should they get involved?
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Why would someone not want to be involved? How can we change that?
2. CHOOSE THE CORRECT FUNDRAISER While there is an endless possibility of fundraisers to choose from, it’s best to select a fundraiser that meets the needs of your chapter and its resources. There are three main types to consider: SALES – Selling products or services. Typically, this requires the chapter to make a large initial investment and requires the work of many members to sell items on an individual basis. EVENTS – Activities that involve entertainment or competition. With events, there is a potential for very high profit, but promotion is critical to draw attendees. Active collaboration is key to pull off a fundraising event.
DIRECT SOLICITATION – Securing donations and sponsorships from individuals and organizations. This may require less hands-on work, but will still need many hours of support and lots of follow-up with potential donors. QUESTIONS TO ANSWER: •
What type of fundraiser do we want to do?
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What are our limitations (time, money, space, etc).
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What are the specifics? (Items, prices, location, event, methods, etc.)
3. ORGANIZE EFFECTIVELY As with any project, it’s important to have a well-thought-out plan to ensure success. First, set a fundraising goal based on the amount of money you will need for ICDC. Be sure to calculate total expenses from registration and hotel fees to transportation and meals. With the end goal in mind, it’s time to create a budget. Your budget should include both your estimated revenue and all expenses you are likely to incur. While it may be obvious, make sure your profit is equal to or greater than your overall goal. If it’s not, you’ll have to find a way to adjust your budget or select a new idea. Then, it’s time to get specific and determine timelines. Break down all of the major and minor details with deadlines to keep your chapter on track.
4. UTILIZE TEAMWORK While you may be leading the charge within your chapter, your efforts as an individual are never as great as those of a team. If you haven’t already, assemble a committee or a task force of members who can help guide your chapter’s efforts. The following factors are critical to ensure proper teamwork:
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Use the varied expertise of your members to brainstorm new ideas.
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Combine talents and resources to raise more money.
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Define responsibilities and clear expectations to prevent overlap and ensure all members are working toward a common goal.
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Communicate with your team and volunteers for consistent information.
QUESTIONS TO ANSWER: •
What is our overall goal?
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What is our budget? Will we make enough money?
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What are all the steps needed to make this possible?
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What is our timeline for each step?
QUESTIONS TO ANSWER: •
What are the areas of responsibility to be delegated?
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Which chapter members need to be involved?
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How can we make sure everyone is engaged and supportive?
FUNDRAISERS TO TRY IN YOUR CHAPTER 50/50 RAFFLE
5. TAKE ACTION AND FOLLOW-THROUGH
BAKE SALE BATTLE OF THE BANDS BEST SEAT IN THE HOUSE FUNDRAISER
Finally, it’s time to put your plan into place. Once you’ve launched your fundraising effort, it’s essential to keep up the momentum! To ensure you don’t lose steam, stick to your pre-planned timeline and hold members accountable for their various responsibilities. Practice clear and consistent communication with your team to be sure that everyone is in the loop at all times and remember to provide encouragement along the way.
BINGO NIGHT
Just as you communicate with your members, it’s important to follow-up with anyone who contributes to your fundraiser. This can be accomplished through hand-written thank you notes or small tokens of appreciation sent to donors. Building a long-term relationship with donors will set your chapter up for future success.
CANDYGRAMS
BOARD GAME TOURNAMENT BOOK SALE BOWL-A-THON CANDY SALES
CAR WASH COLOR RUN/FUN RUN COOK-OFF COUPON BOOK/DISCOUNT CARD SALES
QUESTIONS TO ANSWER:
DOG WASH
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How can we ensure we stick to our plans?
FOOD SALES
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How will we keep chapter members informed?
GUESS THE QUANTITY GAME
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How will we thank donors and volunteers?
ICE CREAM SOCIAL LIVE OR SILENT AUCTION
Often the most overlooked, this final step is critical to ensure continued success in the future. Not only should you compare your budget to actual profit and expenses, but evaluate the process used. By the time you’re done evaluating your fundraiser, you should already have a giant head start on future fundraising efforts because you’ll be able to get better each time. Finally, don’t forget to celebrate! Whether you hit your goal or not, you’ll be one step closer to your ICDC fundraising goals. Be sure to reward the efforts of your chapter’s members and thank them for helping make the event a success.
MOVIE NIGHT PANCAKE BREAKFAST PENNY WARS PHOTOBOOTH RAFFLE TICKET SALES SCHOOL T-SHIRT SALES SPONSORSHIP LETTERS SPORTS TOURNAMENT SUPER BOWL SQUARES TALENT SHOW
QUESTIONS TO ANSWER:
TEXT-TO-GIVE CAMPAIGN
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Did we meet our fundraising goal and stick to the budget?
TRIVIA NIGHT
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What worked well? What did not go as planned?
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If we were to do it again, what would we add, subtract and keep the same?
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How should we celebrate?
JANUARY-FEBRUARY | 2020
6. REFLECT AND ANALYZE
LOCAL RESTAURANT PARTNERSHIP
VALENTINE’S DAY CANDY OR FLOWER SALES VIDEO GAME TOURNAMENT
Discover more ideas on decadirect.org/fundraising 17
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COLLEGIATE DECA FINANCE EVENTS: EVERYTHING YOU NEED TO KNOW
JANUARY-FEBRUARY | 2020
LINDSAY JOYNER, COLLEGIATE DECA VICE PRESIDENT
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IT’S THE START OF A NEW SEMESTER
and for many, this time of year signals the beginning of competition season! With so many options to choose from, it can be difficult to pick the right event to match your skillset. If you’ve ever thought of competing in a finance event, read on for some helpful tips and tricks to ensure success!
WHICH EVENTS ARE OFFERED WITHIN THE FINANCE CLUSTER?
HOW ARE THE EVENTS STRUCTURED?
The finance cluster offers five separate events: Corporate Finance, Financial Accounting, Financial Statement Analysis, Managerial Accounting and the Stock Market Game.
Corporate Finance, Financial Accounting and Managerial Accounting are all Individual Case Study events. They allow one participant and consist of both exam and fifteen-minute case study presentation. Financial Statement Analysis is a Team Case Study event. It allows two participants and, similar to the Individual event, consists of exam and fifteen-minute case study presentation. The Stock Market Game is an online simulation that allows one to three participants and must be completed before the International Career Development Conference. There are two sessions to the Stock Market Game one that runs from September through November, and another that runs February through April.
WHAT IS THE DIFFERENCE BETWEEN EACH OF THE FINANCE EVENTS? In Corporate Finance, participants must apply principles of finance to the corporate world. Case studies often include elements of law or business, and sometimes involve financial service institutions. Financial Accounting involves solving mathematical equations, often asking participants to make calculations based on a balance sheet or other set of data. This event is similar to the Accounting Applications event in the High School Division. Participants in Managerial Accounting are asked to solve finance-related problems from an internal perspective, often taking on the role of the manager to best address an issue. The Financial Statement Analysis event asks two participants to make calculations and conclusions based on the set of data provided. This event always includes some form of financial statement and corresponding challenge. Finally, the Stock Market Game is an online simulation in which teams compete against one another to create the highest-value portfolio within a span of three months. Participants invest in online assets and manage their finances to beat out the competition.
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HOW DO I KNOW IF A FINANCE EVENT IS RIGHT FOR ME? If you are interested in pursuing a career in accounting, private equity or law, a finance event could be an excellent fit for you! These events utilize skills that students pursuing these careers often have, like mathematics and money management. If you aren’t pursuing a finance-related career, however, a finance event could still be a great match for you! Analytical thinkers and those who excel in math tend to find success in this area and can develop their skills over time to become finance pros.
WHAT SHOULD I BRING TO A COMPETITION IF I AM COMPETING IN FINANCE? It’s a good idea to bring a watch, pen and scratch paper, and a four-function calculator for all finance events. If you plan to make a digital presentation using PowerPoint or a similar form of media, be sure to bring a laptop or tablet and ensure that you have WiFi set up beforehand, if necessary.
HOW DO FINANCE CASE STUDIES DIFFER FROM CASE STUDIES IN OTHER AREAS?
HOW CAN I GET A COMPETITIVE EDGE?
The biggest difference between finance case studies and case studies in other areas is that case studies in finance incorporate elements of mathematics or accounting. For example, a finance case study may ask participants to create an income statement or to calculate the profit margin based on a set of data. Additionally, finance case studies require participants to take the finance exam, which will include 100 multiple-choice questions related to business and finance.
One of the best tips for scoring extra points with judges is understanding industry jargon and finding applicable ways to work it into your presentation. Utilizing words like “commodity”, “equity” and “privatization” will impress your judge and add a special element to your finished case study. Another helpful tip is to network with individuals already working in the industry. Asking industry professionals for their feedback on your finance solution is a great way to improve and get help from an expert!
WHAT ARE SOME WAYS TO PREPARE FOR EVENTS IN FINANCE?
WILL EVENTS IN FINANCE HELP ME PREPARE FOR A CAREER IN FINANCE?
A great preparation technique is to practice using sample case studies. These samples will give you a good idea of what to expect during competition, and an opportunity to practice your presentation skills in front of others. Ask your advisor, friends or a chapter officer to be a practice judge, and use their feedback to improve your skills! You can find sample case studies for each finance event at deca.org/collegecompete. Another helpful preparation technique is to practice solving finance equations and problems before the competition. You can find free finance quizzes on accountingcoach.com and other related websites. When preparing for the Stock Market game, enrolling in similar simulations beforehand is a great way to get ready for the event itself. Investopedia and MarketWatch both offer great online simulations that you can enroll in at any time!
Yes! Finance events are designed to simulate the day-to-day challenges faced by professionals in the industry. The timednature of the events give participants the chance to think on their feet and use strong problem-solving and analytical thinking to best create a solution. In the Financial Statement Analysis and Stock Market Game events participants also have the chance to work in teams, providing a great opportunity to develop strong communication and organizational skills. What are you waiting for? Register for a finance event today! If you are interested in learning more about events in the finance cluster, visit the website below to view sample case studies, exams and guidelines.
deca.org/collegecompete
SIX WAYS
TO CELEBRATE #CTEMONTH IN FEBRUARY EACH FEBRUARY, students, educators and administrators raise awareness of career and technical education (CTE) by celebrating Career and Technical Education Month®.
So how can you celebrate CTE Month and show support for DECA and your school’s program? These are the six best ways you can help celebrate and advocate for support of CTE:
SHARE THE FACTS ABOUT DECA AND CTE SPREAD THE WORD ON SOCIAL MEDIA INCREASE STUDENT INVOLVEMENT AND INTEREST IN DECA INVITE OTHERS TO SEE YOUR DECA CHAPTER IN ACTION CONNECT WITH YOUR ELECTED OFFICIALS MAKE CTE MONTH OFFICIAL IN YOUR CITY
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SHARE THE FACTS ABOUT DECA AND CTE Knowing the facts about DECA and CTE — and sharing those facts — is a key part of celebrating CTE Month. Sharing relevant information, along with your personal connection to CTE, will help you communicate the impact of organizations like DECA. Use the following pages to brush up on your DECA facts and look for more CTE facts online.
SPREAD THE WORD ON SOCIAL MEDIA Spreading the word about CTE Month on social media is one of the easiest ways to raise awareness. You can celebrate #CTEMonth by sharing DECA facts, benefits of your school’s CTE programs, success stories from your chapter and even your personal DECA story.
INCREASE STUDENT INVOLVEMENT AND INTEREST IN DECA It’s never too late to grow your chapter or too early to generate interest for next year. Encourage potential members to join by sharing the benefits of DECA with them. Don’t forget about middle school students who will soon be thinking about which CTE-related classes to sign up for next fall. The more your fellow students are invested, the more of a positive impact you can have on your community!
INVITE OTHERS TO SEE YOUR DECA CHAPTER IN ACTION A great way to showcase your school’s CTE program is to partner with other CTSOs to host a school visit. Visits can increase awareness of the importance of DECA and help others understand the opportunities that CTSOs provide for your school and community. While you can invite just about anyone, it’s most important to invite your school’s superintendent, school board members, members of your local business community and local and state elected officials.
CTE LINGO KEY TERMS TO KNOW ADVANCE CTE The longest-standing national non-profit that represents State CTE Directors and state leaders of career and technical education.
ASSOCIATION FOR CAREER AND TECHNICAL EDUCATION (ACTE) The largest national education association dedicated
Communicate with your city officials, mayor, members of Congress at the state and federal level and governor to inform them about the importance of CTE. Building strong relationships with elected officials and policymakers is important to ensure continued support for DECA and CTE. You can ask them to attend an event, invite them to join DECA’s Congressional Advisory Board (CAB) or express the importance of supporting CTE and Perkins legislation.
MAKE CTE MONTH OFFICIAL IN YOUR CITY If you want to maximize support of CTE in your community, encourage your policymakers to proclaim February as CTE Month. Pushing for recognition of CTE Month shows your community that you and your local government have an interest in education. By getting CTE Month officially proclaimed in your city, you can introduce your entire community to the benefits and importance of DECA and CTE. Start celebrating CTE Month by choosing one or more items on this list to start making a difference for CTE in your community. Want to know the best part? You can get recognized by DECA Inc. through the Advocacy Campaign. Completing three school outreach activities, three public policymaker outreach activities and three community outreach activities during the month of February will get your chapter recognized. And your community will definitely know you are advocates of DECA and Career and Technical Education! Visit DECA Direct Online for fact sheets, sample proclamations, toolkits, ideas and other helpful resources.
decadirect.org/advocacy
to the advancement of education that prepares youth and adults for careers.
CAREER AND TECHNICAL EDUCATION (CTE) An instructional program that is delivered through comprehensive programs of study to help students succeed in education and careers.
CAREER AND TECHNICAL STUDENT ORGANIZATION (CTSO) DECA is one of eight CTSOs recognized by Congress and the United States Department of Education.
CAREER CLUSTERS An initiative by Advance CTE: State Leaders Connecting Learning to Work, career clusters provide a way for schools to organize instruction and student experiences around 16 broad categories that encompass all occupations. The four career clusters relating to DECA are marketing, business management and administration, finance and hospitality and tourism.
CAREER PATHWAY Occupations within a career cluster are grouped according to shared commonalities such as knowledge and skill sets or common roles.
CARL D. PERKINS CAREER AND TECHNICAL EDUCATION ACT First authorized by the federal government in 1984, the act aims to increase the quality of technical education within the United States. The act is the main federal funding source for career and technical education programs.
CONGRESSIONAL ADVISORY BOARD (CAB) Consists of members of Congress who are supportive of DECA.
PERKINS V
JANUARY-FEBRUARY | 2020
CONNECT WITH YOUR ELECTED OFFICIALS
Officially titled “The Strengthening Career and Technical Education for the 21st Century Act”, Perkins V is federal legislation that presents a major increase to CTE funding.
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REACH 202,786
RACE/ETHNICITY
GENDER
HIGH SCHOOL STUDENTS
5,466
COLLEGE STUDENTS
5,401
HIGH SCHOOL ADVISORS
329
■ Female ■ Male
56.7% 43.3%
■ White 61% ■ Asian 17.8% ■ Latino 12.4% ■ Black 9.3% ■ American Indian 2.6% ■ Native Hawaiian 1.2% ■ Other 1.7% ■ Preferred not to resp. 5.9%
COLLEGE ADVISORS
3,661
HIGH SCHOOLS
251
COLLEGES + UNIVERSITIES
MEMBERSHIP BY THE NUMBERS
228,231 TOTAL MEMBERSHIP
COLLEGE MAJOR
DECA
National
Business/Management
34.9%
11.6%
Marketing
19.4%
3%
Entrepreneurship
10.6%
3.2%
Accounting
9.8%
3.4%
Finance
7.3%
1.1%
Advertising
6.8%
1.4%
International Business
4.8%
1.1%
Fashion
3.2%
4.1%
Hospitality
1.8%
1.0%
CAREER
DECA
National
Business/Management
39.1%
13.7%
Entrepreneurship
35.9%
15.1%
31%
6.4%
16.4%
4.7%
Marketing Communications Finance
DECA members are academically prepared students who will enter college with credits and other forms of academic credentials. <ALASKA
80
<BRITISH COLUMBIA <CHINA <GERMANY
<SPAIN
24
30 20 10 0
Career and Technical Education
<> 10,000 <7,500–10,000 <5,000–7,500 <2,500–5,000 <1,000–2,500 << 1,000
Gifted/Accelerated Programs
50 40
College Credit Courses
MEMBERS
Honors Programs
<HONDURAS <KOREA <MEXICO <ONTARIO <PUERTO RICO
60
Advanced Placement
<GUAM <HAWAII
<DECA <National
70
IMPACT 21,124
21st CENTURY SKILLS
HIGH SCHOOL ICDC
1,435
89%
97%
97%
of DECA members report they gained skills in problem solving.
COLLEGIATE ICDC
1,033
THE NEW YORK EXPERIENCE
895
of DECA members report they learned how to communicate thoughts and ideas.
THE ULTIMATE DECA POWER TRIP
333
SPORTS + ENTERTAINMENT MARKETING
305 ENGAGE
EMERGING LEADER SUMMIT
67
45
TRAIN-THE-TRAINER CERTIFICATION
483
of DECA members report they gained skills to improve personal and professional behavior.
74%
67%
87%
67%
of DECA members report that participation in DECA prepared them academically for college and a career.
DECA AMPED
of DECA members report they learned how to work as part of a team.
COLLEGE AND CAREER PLANS
of DECA members report that DECA has influenced their career plans.
190
of DECA members report that DECA has influenced their college plans.
of DECA members have an increased desire to own a business.
DECA
Marketing
74.9%
Finance/Accounting
33.9%
Entrepreneurship
25.4%
Management/Administration
21.7%
Sports + Entertainment
18.9%
Hospitality
9.2%
89%
89%
80%
73%
of DECA members report that DECA experiences empowered them to become an effective leader.
of DECA members recognized the benefit and responsibility of community service.
of DECA members report that DECA experiences connected school to the real world for them.
of DECA members are more interested in attending school.
JANUARY-FEBRUARY | 2020
PREPARING THE NEXT GENERATION
CERTIFIED SCHOOL-BASED ENTERPRISES
BUSINESS COURSE TAKEN
96%
Research findings courtesy of the National Research Center for College and University Admissions. The 2019 sample included 50,773 high school DECA members and was compared to data from more than 700,000 students nationwide.
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CHAPTER BUZZ PERRY DECA ARIZONA
Over 60 Perry DECA members spent the morning at the Arizona State Fair volunteering for the Kiwanis Kids’ Day at the Fair. The project helps members of the community with special needs experience the fair through going on rides, petting animals and making new friends.
PINNACLE DECA ARIZONA
Pinnacle DECA took 18 members to the Ultimate DECA Power Trip in November. While in Washington, D.C., they had the opportunity to meet DECA members from all around the country, as well as members from Germany and Ontario. Pinnacle DECA also visited the White House, met their state representatives and watched the House of Representatives take a vote.
ALMA DECA ARKANSAS
Alma DECA recently hosted a tour of a local motor manufacturing plant, ABB Motors and Manufacturing. Over 30 students attended the tour to learn about the education needed for careers at ABB, from marketing and sales to engineering and management. They also tuned up their automotive services knowledge by learning about ABB’s supply chain.
CONIFER DECA COLORADO
The Conifer DECA officer team organized miracle minutes in each of their high school’s classes to help support the Special Olympics. As a bonus, the winning class received free doughnuts to celebrate.
MIRAMAR DECA FLORIDA
Miramar DECA raised over $500 in donations to help support Alzheimer’s research and participated in the annual Walk to end Alzheimer’s. Over 1,850 people attended this event at Nova Southeastern University.
EAST PAULDING DECA GEORGIA
East Paulding DECA officers hosted Career Crew at Abney Elementary School in September. The officers spoke to students about both DECA and marketing and taught them the “Git Up Challenge” that was recently started in their chapter. The challenge teaches students the significance of social media marketing and the importance of being responsible online.
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MILL CREEK DECA GEORGIA
Mill Creek DECA’s President, Izabella Silverman, was awarded the Career and Technical Education Student of the Year for Mill Creek High School. This award recognizes career and technical education pathway completers across Gwinnett County for their outstanding dedication to the pathway curriculum and CTSO to which they are a member.
Perry DECA
ELMWOOD PARK DECA ILLINOIS
Elmwood Park DECA hosted a “Daddy Daughter Dance” for over 100 kindergarten through sixth-grade students and their fathers. The dance had a fun sock hop theme with jukeboxes, root beer floats, hula hoops and fifties-era music. Students had a chance to decorate stylish cateye sunglasses and to take home a record with their name on it. Photos were also available against a themed background and car. The chapter’s project management skills paid off for a wonderful community-focused evening.
Conifer DECA
NILES WEST DECA ILLINOIS
Niles West DECA hosted its first annual DECAgiving event to kick off the holiday season. Chapter members brought food to share including several unique cultural dishes. The chapter leaders led small groups through a mock-competition to prepare for their regional competition. The chapter is excited to make this an annual tradition.
JIMTOWN DECA INDIANA
Jimtown DECA hosted a D2 Outing in McNaughton Park in September. The event brought together the Jimtown, Laville, Triton and South Bend Adam’s DECA chapters for a day of learning and fun. Jacob Koets, who placed second in the Restaurant and Food Service Management Series event at ICDC in Orlando, presented on how to prepare for a role-play. Students also flexed their teamwork skills through a craft project and the annual egg toss competition.
WOODLAWN DECA LOUISIANA
Woodlawn DECA spread holiday cheer by participating in the annual Jones Creek Business Association Christmas Parade held in December. Members were responsible for the theme, design and construction of their float. The float’s theme was a “Frosty DECA sleigh filled with Santa’s helpers” pulled by Rudolf and his bright red nose. There were over 34 entries in the community event and the chapter claimed third place.
Miramar DECA
Elmwood Park DECA
Niles West DECA
Woodlawn DECA
CHAPTER BUZZ Vancleave DECA members enjoyed this year’s DECA New York Experience, taking in iconic sites like the Empire State Building, Radio City Music Hall, Central Park, Times Square and so much more!
BELTON DECA MISSOURI
Belton DECA partnered with their local Chamber of Commerce to host a Holiday Extravaganza, where members of the community could get all their Christmas shopping done “under one roof.” At the event, the chapter ran a concession stand to raise money for field trips and competition. Over 20 members volunteered their time and efforts to help put on a successful event. While doing so, the chapter raised nearly $1,000.
SALINE COUNTY CAREER CENTER DECA MISSOURI
Saline County Career Center DECA celebrated DECA Month by working with their mayor to sign an official city-wide proclamation. An annual tradition, members also announced DECA facts on the morning announcements during the first week of DECA Month. On the last day, a DECA member dressed as “DECA Man” and visited classrooms to ask students DECA questions for a chance to win a prize.
PLAINVIEW-OLD BETHPAGE JFK DECA NEW YORK
Plainview Old-Bethpage DECA hosted a community-wide fundraiser for the Ronald McDonald House of Long Island. The fundraiser was organized by seniors Ali Meyer, Brianna Valenza and Justin Villavicencio as part of their “Lend a Hand” campaign. The fundraiser had the goal of collecting donations and spreading awareness about the organization. Over 100 DECA members volunteered their time to hand out flyers that explained the mission of the Ronald McDonald House and how to help. The fundraiser was a success, raising over $2,000 of in-kind donations and over $300 in monetary donations.
CROSSROADS FLEX DECA NORTH CAROLINA
Crossroads Flex DECA achieved the highest membership increase in North Carolina last February, but they didn’t stop there. Entering their third year as a chapter, the members have worked diligently to increase their chapter membership to over 50 students, making up nearly 40% of their entire student body.
MASSILLON DECA OHIO
Massillon DECA traveled to the Caribbean for a true international business experience. The four-day cruise included stops in Nassau and Coca Cay. The Royal Caribbean staff hosted educational sessions on sales, marketing, management, finance, hospitality, loyalty programs, cultural diversity and more. The chapter raised funds for the trip through their Tiger School Store and other fundraising opportunities. The chapter’s international travel and tourism experience was an instant lifelong DECA memory.
Vancleave DECA
STATE COLLEGE AREA DECA PENNSYLVANIA State College DECA hosted a DECA Dash Color Run and raised nearly $2,000 for the Pennsylvania-based charity, The Anthony Myers Movement. The event consisted of 25 volunteers and 60 participants, with great support from local businesses who sponsored the event.
Saline County Career Center DECA
KARNS DECA TENNESSEE
Karns DECA organized a school-wide event that included nearly 800 students and faculty members. With the help of a geometry teacher, an A/V production teacher, a softball coach and an event planning class, their chapter created a massive, human DECA diamond.
COPPERAS COVE DECA TEXAS
Crossroads Flex DECA
Copperas Cove DECA attended a monthly community mixer to make new connections. The event was a great opportunity to network with Chamber of Commerce members and community leaders. The event also had a special guest, the community Blue Santa.
MEXIA DECA TEXAS
Mexia DECA members Rachelle Curry and Madison Crosby have been promoting the importance of voting as their Community Awareness Project event this year. To kick off their project, Texas House Representative Kyle Kacal came to their school to speak about the importance of voting at a young age. Students engaged in discussions regarding how their vote determines the future of their state and country.
Massillon DECA
JANUARY-FEBRUARY | 2020
VANCLEAVE DECA MISSISSIPPI
Karns DECA
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CHAPTER BUZZ OAKTON DECA VIRGINIA
Oakton DECA’s Vice President of Marketing, Erin Lee, raised over $4,000 for the Best Buddies Friendship Walk held in Washington, D.C. Many Oakton DECA members participated in the walk and the school raised over $20,000 total for the Best Buddies Organization - the greatest amount raised in the Virginia and D.C. region.
NEWPORT DECA WASHINGTON
Newport DECA members collaborated with the City of Bellevue to resurface their local trails. Despite rainy weather, chapter members and friends showed up to help out. The project was part of the chapter’s commitment to give back to the community.
APPLETON EAST DECA WISCONSIN
Appleton East DECA tied over 30 blankets for their local Humane Society, Children’s Hospital and Oak Park Place Senior Living during their Community Service Week.
D.C. EVEREST DECA WISCONSIN
Newport DECA
D.C. Everest DECA partnered with the South Area Business Association (SABA) for Career Day in November. Their members were paired with various businesses throughout the community for career shadowing. The business partners and members met together for a luncheon and members spoke about their experiences at a SABA meeting.
Appleton East DECA
SUBMIT TO: BIT.LY/DECADIRECTBUZZ 28
JANUARY-FEBRUARY | 2020
Do something different.
Letâ&#x20AC;&#x2122;s work together. #HereWeGo! 29
Study in New York
Up to full-tuition scholarships available*
“I knew Berkeley was a great school because many of the professors actually had experience within their fields. I’ve learned to communicate effectively and be more confident. The DECA scholarship made coming to Berkeley possible and I am grateful for the opportunity.” Anabelle Rodriguez DECA Scholarship recipient
Apply Today: • Download and complete the DECA Participation Scholarship Application (BerkeleyCollege.edu/DECA). • Incoming full-time students who are enrolled in a degree program and have participated in DECA in high school may be eligible for up to a full-tuition scholarship.
For more information, call 800-446-5400 ext. GDF or email info@BerkeleyCollege.edu
• Scholarships are renewable yearly based on GPA and full-time, continuous, consecutive full-time enrollment.
Programs offered in New York, New Jersey, and Online Schedule an in-person visit, or arrange an online virtual tour with an Admissions Associate
Find us @BerkeleyCollege • #BerkeleyCollege
*Awards are determined after all federal grants, Post-9/11 GI bill amounts, state grants, and state scholarships are applied, not to exceed the remaining tuition amount. Cannot be combined with some other Berkeley College grants or scholarships. Cost of books and supplies not included. Berkeley College reserves the right to add, discontinue, or modify its programs and policies at any time. Modifications subsequent to the original publication of this document may not be reflected here. For up-to-date and detailed information, please visit BerkeleyCollege.edu and view our catalogs at BerkeleyCollege.edu/Publications.
