The Ultimate DECA Power Trip 2019 Program by DECA Inc.

WASHINGTON, D.C. NOVEMBER 15-17, 2019

Find your place, your people, your passion. Feel at home wherever you’re from in our global student community of 130+ nationalities. Explore our five campuses as you go beyond business to discover your passion with Hult’s Bachelor of Business Administration.

HULT.EDU/DECA

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BOSTON

LONDON

SAN FRANCISCO

Elisa Orus Plana, Class of 2021.

NOVEMBER 15-17, 2019

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Learn business by doing business. #DECAPOWERTRIP

At Michigan Ross, we believe the best way to learn is by doing. Through our action-based approach, youâ&#x20AC;&#x2122;ll find opportunities to start, advise, invest in, or lead real-world business, while making a real impact on your community and your world.

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VISIT US TO LEARN MORE

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WELCOME

GREETINGS FROM YOUR EXECUTIVE OFFICERS Welcome to The Ultimate DECA Power Trip! We wish to thank the North Atlantic, Southern and Western Regions for joining us to make this conference a great success! Washington, D.C. is home to our nation’s policymakers, and for the next few days it will also be home to us, the emerging leaders and entrepreneurs of the future. Through our journey at The Ultimate DECA Power Trip, you will have several opportunities to expand your network, explore D.C. and grow as a leader. This year’s line-up includes DECA learning labs, competitive excellence workshops, college and career exhibits and networking throughout the conference and DECA After Dark. In the words of novelist Paulo Coelho, “Be brave, take risks. Nothing can substitute experience.” We encourage you to make the absolute best of The Ultimate DECA Power Trip by taking the opportunities to learn and connect throughout the conference. We are ecstatic to host and connect with you all this week! To ensure you keep up on all of the buzz, stay connected with us through #DECAPowerTrip on all platforms. Power up this weekend in D.C. Here We Go!

D’ANDRE VASQUEZ DECA PRESIDENT @decapresident

WILL THEODORE

NORTH ATLANTIC REGION VICE PRESIDENT @decanarvp

GARRETT ELKINS SOUTHERN REGION VICE PRESIDENT @decasrvp

SAM SAWALE

WESTERN REGION VICE PRESIDENT @decawrvp

#DECAPOWERTRIP

FIND AND FUEL

YOUR PASSION

at Cornell SC Johnson College of Business Cornell University is a place where anything is possible and nothing is off limits. Our undergraduate business programs offer an immersive, collaborative learning experience from internationally renowned faculty and industry leaders, in an Ivy League setting. Our model for business education reflects the future of business itself: flexible, diverse, and collaborative. At the Charles H. Dyson School of Applied Economics and Management, our business is a better world. Students take on real global challenges in one of the world’s most competitive business programs. The School of Hotel Administration is home to expert faculty and industry leaders at the top hospitality business school in the world. Whatever your passion, whatever your dream, let us help you find it at the Cornell SC Johnson College of Business.

IT’S TODAY’S BUSINESS,

#DECAPOWERTRIP

REIMAGINED. BUSINESS.CORNELL.EDU

AGENDA AT-A-GLANCE FRIDAY

NOVEMBER 15 3:00 PM - 6:00 PM

8:30 AM - 4:00 PM

Competitive Excellence Experience

Registration

■ Congressional B | See page 19

■ Congressional Registration Desk

8:30 AM - 4:00 PM

3:00 PM - 10:30 PM

Advisor Professional Learning Series

Shop DECA

■ Meeting Room 16 | See page 43

■ Carnegie

9:30 AM - 3:00 PM

7:00 PM - 8:15 PM

DECA Talks

Opening Session

■ Grand Ballroom Central | See page 40-41

■ Grand Ballroom | See page 11

11:30 AM

7:00 PM - 8:15 PM

Leadership Luncheon

Advisor Reception

Honoring our chartered association officers and chartered association advisors. By invitation only.

■ Congressional A-B

■ Vapiano

8:30 PM - 10:15 PM

11:30 AM - 12:45 PM

Leadership Labs

Lunch on Your Own

■ See pages 13-17

8:30 PM - 10:15 PM

Advisor Professional Learning Series

1:00 PM - 4:00 PM

Learning Labs ■ See pages 29-39

■ Meeting Room 16 | See page 43

11:30 PM

Curfew

4:30 PM

Experience D.C. on Your Own 7:00 PM

NOVEMBER 16

7:00 AM - 4:30 PM

Conference Headquarters ■ Congressional Registration Desk

8:00 AM - 4:00 PM

College, Career and Company Exhibits ■ Congressional & Grand Ballroom Foyers | See pages 45-47

8:00 AM - 4:30 PM

Shop DECA ■ Carnegie

DECA After Dark: D.C. Night Tour ■ Grand Ballroom | See page 49

11:30 PM

Curfew

SUNDAY NOVEMBER 17

9:00 AM - 10:30 AM

Closing Session Advisors should pick up competitive events feedback forms at the Congressional Registration Desk. Luggage storage is available during the closing session in the Congressional Ballroom B-C. ■ Grand Ballroom | See page 51

8:30 AM - 11:30 AM

Learning Labs ■ See pages 21-27

7 #DECAPOWERTRIP

SATURDAY

STUDY LIKE A BOSS Huether School of Business

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14:1

100%

OF BUSINESS STUDENTS

98%

FACULTY RATIO

PARTICIPATE IN

EMPLOYED

STUDENT-TO-

INTERNSHIPS

OF GRADUATES ARE

OR CONTINUING

THEIR EDUCATION

Introducing our marketing: sales management program Learn more: www.strose.edu/sales

LEARNING LABS

WILL YOU BE AN

#ULTIMATEDECAMEMBER? DECA members who earn seven circles through the Learning Labs and Competitive Events Experience and obtain 20 circles by visiting the College, Career and Company exhibits are eligible to win Beats headphones as well as other awards.

CLASSROOM CONNECTION This conference will reinforce 21st century skills. Through participating in interactive sessions, DECA members will be able to: Financial, Economic, Business + Entrepreneurial Literacy · Make appropriate personal economic choices · Understand the role of the economy in society · Use entrepreneurial skills to enhance workplace productivity and career options Creativity + Innovations · Use a wide range of idea creation techniques

Turn in your #UltimateDECAMember card at conference headquarters (Congressional Registration Desk) by 4:30 p.m. on Saturday for your chance to win. Winners will be announced at Sunday’s closing session.

· Create new and worthwhile ideas Critical Thinking + Problem Solving · Interpret information and draw conclusions based on the best analysis Communication + Collaboration · Demonstrate ability to work effectively and respectfully with diverse teams Leadership + Responsibility · Use interpersonal and problem-solving skills to influence and guide others toward a goal · Demonstrate integrity and ethical behavior in using influence and power · Act responsibly with the interests of the larger community in mind Partnership for 21st Century Skills

A CREATIVE COLLEGE THAT PUTS YOU TO WORK LIVE, WORK, AND STUDY IN CALIFORNIA â&#x20AC;&#x201C; THE 6TH LARGEST ECONOMY IN THE WORLD.

#DECAPOWERTRIP

EARN A BACHELOR'S DEGREE, MBA, OR A.A. DEGREE IN AREAS INCLUDING: MARKETING | APPAREL INDUSTRY MANAGEMENT | BUSINESS MANAGEMENT | MERCHANDISING

DECA SCHOLARSHIPS AVAILABLE

TEXT FIDMDECA TO 57682 MSG & DATA RATES APPLY REPLY STOP TO CANCEL HELP 4 HELP

FIDM.EDU

FRIDAY

7:00 PM GRAND BALLROOM

OPENING SESSION

Three minutes and 58 seconds. That is the amount of time it took Eddie Slowikowski to run the mile. Whether it’s as a Gold Medal winner for the USA Track & Field Team, a three-time NCAA All-American, or the world’s most dynamic professional speaker, Eddie knows a thing or two about peak performance. He has always had the can-do spirit of an entrepreneur, in all walks of life. Throughout all the accomplishments and medals, Eddie sought to enrich his life with service and empowerment for himself and others. Through month-long service projects in Central America and helping the homeless in the city of Chicago, Eddie widened his world-view beyond the life of sports. One thing is for sure: with Eddie Slowikowski, you’ll learn how to energize your performance to get the best out of your ability.

11 #DECAPOWERTRIP

EDDIE SLOWIKOWSKI

WHAT WILL YOU LEARN AT ISENBERG? • • • • •

Join one of the leading Hospitality & Tourism undergraduate programs in the country: Take courses in hotel, restaurant, club, casino, and event management, as well as finance and more. Gain valuable work experience while in school—we have a 95% post-graduation job placement. Network with industry leaders while pursuing experiential learning opportunities. Travel for field trips, conferences, and study abroad experiences.

WHERE WILL YOUR DEGREE TAKE YOU? •

From small towns to thriving cities to remote corners of the world, working in the world’s largest industry means you can go anywhere you desire; our customers travel everywhere and so can you.

•

#DECAPOWERTRIP

•

From 5-diamond hotel properties to bustling successful restaurant chains to elite clubs, our HTM graduates deliver outstanding hospitality services and take charge of multi-million dollar budgets. Isenberg is located centrally to the job markets in Boston and New York City.

VISIT OUR WEBSITE

isenberg.umass.edu/htm

CONNECT LEADERSHIP LABS CREATIVE THINKING CHALLENGES Brain-teasers, puzzles, enigmas? Tackling unusual and challenging problems is something every leader needs to deal with. Creative Thinking Challenges is a crash course in creative problem solving and time management. ■ Todd Gehrmann, FOCUS Training

RENAISSANCE EAST

■ North Carolina DECA Association Officer Team

Use your entrepreneurial skills to see if you have what it takes to survive the “DECA Tank.” Collaborate to create a product that solves a problem, create a sales pitch to convince investors to buy into your ideas, and showcase your ideas in a competitive environment where one winner will be chosen. ■ Tennessee DECA Association Officer Team

MEETING ROOM 15

INNOVATION IDEATHON 2025 What products will be needed to satisfy the needs and wants of individuals and businesses in the year 2025, and from where will your financial backing be secured? Work as part of a team to create a future product and present it to the DECA Shark Tank. ■ New York DECA Association Officer Team

RENAISSANCE WEST A

8:30 PM

#REVIVALTOUR STOPS TO BECOMING A BETTER LEADER Hop on the #RevivalTour Bus to learn about the essential characteristics of a team to ensure success! You’ll complete a series of fun tour stops that will focus on six major traits of leaders that will allow you to go on tour as a better leader!

DECA TANK

FRIDAY

MEETING ROOM 5

THINK FAST: THE ULTIMATE SPEAKING CHALLENGE

DECA wants to see your best chapter photo in D.C.! Share your photos on Instagram all weekend-long with #DECAPowerTrip and don’t forget to follow @decainc.

Get ready for a fun and competitive session that will get you thinking on your feet! Utilize your creative and critical thinking skills to practice real-world business scenarios. Whether you’re getting ready for role-play competition, interviews or public speaking, this session will help build your skills. At the end, there will only be one team standing as the ultimate speaking champions! ■ Virginia DECA Association Officer Team

MEETING ROOM 12/13/14

TEAMWORK MAKES THE DREAM WORK! Learn to work together using critical thinking skills to creatively solve problems. Movement and interaction are required! ■ Arkansas DECA Association Officer Team

Learn about the power of building long-lasting leadership! Enjoy a collaborative and competitive atmosphere, sure to challenge your leadership skills. Come ready to learn, connect and compete!

MEETING ROOM 2

TWISTED TOWER

■ Samyak Sawale, DECA Western Region Vice President

Teams are challenged to build the tallest, freestanding, portable tower they can using only tape and balloons. Although it sounds simple – watch out – there’s a twist!

MEETING ROOM 10/11

■ Rafael De Leon, FOCUS Training

■ D’Andre Vasquez, DECA High School Division President

MONEY-MAKING MAGIC TRICKS Money makes the world go ‘round. We will focus on important money-making tips and opportunities that will help you maximize your long term financial success. Finance also dominates several DECA competitions. We will define several terms and financial vocabulary that will give you the edge in competition.

RENAISSANCE WEST B

UNPOPULAR OPINION FACTORY DECA members can market anything! Put your skills to the test by taking an unpopular opinion and creating a marketing plan with your team to promote its value - all while convincing your audience that it may not be as unpopular as you think!

■ Georgia DECA Association Officer Team

■ Massachusetts DECA Association Officer Team

MEETING ROOM 3

MEETING ROOM 4

13 #DECAPOWERTRIP

LONG-LASTING LEADERSHIP

nurturing un

minds

conventional

A College of Business and Technology, Art and Design of the State University of New York

Business programs ranging from Production Management to Advertising and Marketing Communications to Entrepreneurship for the Fashion Industries Nearly 50 programs to select from blended with a rigorous liberal arts foundation, real-world curriculum, and career-based internships One year after graduation, 86% of the class of 2017 were working full time Live on campus and study in the heart of New York City Choose from 60+ student clubs and a wide range of athletics

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Join a community that fosters collaboration, a global perspective, 14and innovation

For more information, visit fitnyc.edu/admissions

FRIDAY

9:30 PM

LONG-LASTING LEADERSHIP Learn about the power of building long-lasting leadership! Enjoy a collaborative and competitive atmosphere, sure to challenge your leadership skills. Come ready to learn, connect and compete! ■ D’Andre Vasquez, DECA High School Division President ■ Samyak Sawale, DECA Western Region Vice President

MEETING ROOM 10/11

Have you been celebrating #DECAMonth? Today’s photo challenge is: Show us your best #DECASelfie.

RENAISSANCE EAST

DISCOVER YOUR DECA Don’t miss this interactive workshop on leadership’s varying styles and forms of application. ■ Pennsylvania DECA Association Officer Team

RENAISSANCE WEST A

SHOOT YOUR SHOT Can you launch your team to success? Catapult your creativity? Propel yourself to victory? Find out if you have what it takes to think outside the DECA Diamond in this fun, competitive and interactive experience! ■ New Jersey DECA Association Officer Team

MEETING ROOM 2

Do you manage your time? Or does your time manage you? Are you comfortable speaking in public, or does the thought of delivering a presentation in front of a crowd terrify you? Can you build an impressive resume? You are in the right place at the right time to brush up on all of these realities of life in the 21st Century. When you Go Home, you will be better prepared to Go Big with DECA! ■ West Virginia DECA Association Officer Team

TWISTED TOWER Teams are challenged to build the tallest, freestanding, portable tower they can using only tape and balloons. Although it sounds simple – watch out – there’s a twist! ■ Rafael De Leon, FOCUS Training

RENAISSANCE WEST B

MEETING ROOM 15

WE WILL, WE WILL, ROCK YOUR BRAND!

HERE WE GO: CREATING THE BEST DECA CHAPTER EVER

Are y’all looking to be the next Oprah? Learn how to rock your brand so that you can become confident wherever you go, stand out, make networking easy and set yourself up to be influential.

Explore what makes DECA chapters successful and rewarding to members. Learn tools for fundraising, membership growth, community service, motivation and competitive event success. Share and compare creative ideas and innovations, and return ready to lift your DECA chapter to a whole new level! ■ New Hampshire DECA Association Officer Team

MEETING ROOM 12/13/14

■ Texas DECA Association Officer Team

CONGRESSIONAL AB

WHAT TYPE OF LEADER ARE YOU? Get active, be involved and show your leadership abilities. Gain a roadmap for how to increase your effectiveness as a leader. ■ Will Theodore, DECA North Atlantic Region Vice President ■ Garrett Elkins, DECA Southern Region Vice President

MEETING ROOM 4

#DECAPOWERTRIP

GO BIG OR GO HOME!

You are the future of business. From direct admission to 30+ business degree programs, there are thousands of reasons to get excited about ASUâ&#x20AC;&#x2122;s top-ranked W. P. Carey School of Business. wpcarey.asu.edu/yourfuture

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CONNECT LEADERSHIP LABS

FRIDAY

WHAT I LEARNED Whatâ&#x20AC;&#x2122;s your top takeaway from the Leadership Labs? Share it with #DECAPowerTrip.

WHAT SURPRISED ME THE MOST

HERE WE GO: WHAT I WILL DO NEXT

#DECAPOWERTRIP

WHATEVER THE OCCASION,

WE’VE GOT YOUR BACK.

Go custom with Joseph Abboud and AWEARNESS Kenneth Cole. Rent modern tuxes from Vera Wang and Calvin Klein. Shop seasonal styles from Levi’s, Lucky Brand and Cole Haan.

menswearhouse.com

DECA students and advisors can access our 40% off* discount coupon at deca.org/partner/partners/mens-wearhouse/ *See coupon for details

18-1611117_MW_V5

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SATURDAY

8:30 AM CONGRESSIONAL B

Be the ultimate competitor in a DECA Individual Series role-play. At your assigned time, report to the Congressional Ballroom B to prep for a role-play. Top performers will be recognized with medallions sponsored by Johnson & Wales University on stage during Sundayâ&#x20AC;&#x2122;s closing session. DECA members will receive credit toward their quest to become the #UltimateDECAMember.

#DECAPOWERTRIP

COMPETITIVE EXCELLENCE EXPERIENCE

TECHNOLOGY UNLOCKED. Inquire. Submit. Win. Rochester Institute of Technology, Founded 1829

Proud Sponsor of

Giveaway: $200 Amazon Giftcard

Jarod Farchione

#DECAPOWERTRIP

Management Information Systems ‘19 Google Account Strategist, GCS Sales “Saunders urges students to take real business classes day one. This advantage helped me gain a foothold with business fundamentals so I 20 could spend time anticipating future skills and experiences companies would demand.”

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Enter Online

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COLLEGE LEARNING LABS BEEN THERE. DONE THAT.

MAKING THE MOST OF COLLEGE

Discover how to navigate college life and find success as you continue your education. Learn first-hand from former DECA members turned executive officers what they wish they would have known before starting their post-secondary journey and lessons learned.

There are so many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success.

■ Brandon Allen, DECA Central Region VP 2016-2017

■ The College of Saint Rose

■ Amar Hodzic, DECA Southern Region VP 2014-2015

■ University of Michigan - Ross School of Business

■ Kendra Wrightson, DECA Southern Region VP 2011-2012

■ University of Wyoming - College of Business

GRAND BALLROOM CENTRAL

■ Virginia Commonwealth University

COLLEGE MATTERS

CONGRESSIONAL A

Selecting the right college is an important decision that can be influenced by a range of factors. Large or small, public or private, near or far - just to name a few. Once your choices have been narrowed, it is then time to figure out how to pay for it all. This session will help you refine your choices so you make the best decision for you and your family. ■ Todd Gehrmann, FOCUS Training

RENAISSANCE EAST

FINANCING COLLEGE Learn what to look for when selecting a specialized college program, and discover scholarship opportunities that could help take you all the way to the top. ■ Johnson & Wales University ■ Queens University of Charlotte ■ W.P. Carey School of Business, Arizona State University

MEETING ROOM 12/13/14

SATURDAY

8:30 AM

Looking for even more college tips? Explore the college and career advice section on decadirect.org.

■ West Virginia University - John Chambers College of Business & Economics

POLISHED PROFESSIONAL Through guided discussion and interactive demonstrations, learn the latest trends and guidelines for professional behavior, interactions and appearance, as well as your digital brand. This information will be helpful for college interviews! ■ Rafael De Leon, FOCUS Training

RENAISSANCE WEST

PREPARING FOR COLLEGE Learn the steps to discovering the right college for you! This session focuses on becoming strategic about the college search and selection process, staying organized and understanding that the decision about where to apply involves both your head and your heart. ■ Berkeley College ■ Hult International Business School ■ Lawrence Technological University ■ Liberty University ■ Pennsylvania College of Technology

Discover the tools you need to choose the college or university that will best meet your needs, interests and abilities.

GRAND BALLROOM SOUTH

■ George Mason University - School of Business ■ IE University ■ Savannah College of Art and Design ■ Temple University - School of Sports, Tourism and Hospitality Management & Fox School of Business ■ University of Indianapolis - School of Business

GRAND BALLROOM NORTH

■ RIT - Saunders College of Business

21 #DECAPOWERTRIP

FINDING THE RIGHT FIT

#DECAPOWERTRIP

COLLEGE LEARNING LABS

SATURDAY

8:30 AM

WHAT I LEARNED What was your favorite college tip from today? Share it with @DECAInc on Twitter using #DECAPowerTrip!

WHAT SURPRISED ME THE MOST

HERE WE GO: WHAT I WILL DO NEXT

#DECAPOWERTRIP

CAREER LEARNING LABS You’ve already interacted with an association, why not consider it as a career path? Associations bring groups of people together to advance a common cause. Did you know that there are over 7,000 associations in the United States? That’s a lot of jobs, a lot of work to be done and a number of topics to be passionate about. Whatever you are interested in and whatever cause you support, there is an association working toward advancing that industry. ■ Jeanette Gass, Manager, Global Programs, International Association for the Study of Pain

MEETING ROOM 12/13/14

DECA TALKS One former and one current DECA executive officer will share a thought-provoking message followed by a discussion. This session’s topics are, “Just Say Yes” by Donald LeCompte and “Conquering Catastrophe” by D’Andre Vasquez. ■ See page 40 for descriptions.

GRAND BALLROOM CENTRAL

NETWORKING LIKE A PRO Did you know 70% of all jobs are found through networking? Knowing how to effectively network can benefit students in jobs, college and competition. Learn the tools needed to grow and maintain your own personal network. ■ Todd Gehrmann, FOCUS Training

RENAISSANCE EAST

OPPORTUNITY IS KNOCKING ON THE APARTMENT COMMUNITY NEXT DOOR! Everyone needs a place to live and apartment living has become a lifestyle choice for 3.7 million Americans. Careers in Residential Property Management (RPM) are growing because talented, creative and service-minded people are needed to lease, maintain and manage the more than 20 million apartment homes across the country. Learn about current trends affecting the industry and how it’s translating to cool new career opportunities and very modern living experiences. ■ Sarah Cozewith, Director, Workforce Development, NAAEI ■ Gina Junio, VP of Human Resources, Aldon Management ■ Richard Key, Regional Vice President, Camden ■ TJ Mudd, District Manager, Camden

GRAND BALLROOM SOUTH

9:30 AM

RENAISSANCE WEST

Snap a photo of you in your best DECA professional attire for today’s #DECAMonth photo challenge.

THE SECRETS TO SELLING A PERFECT SMILE Does your orthodontist have a full-service in-house Starbucks® cafe that offers free beverages to all patients? Does your orthodontist offer you Beats headphones, essential oils and massage chairs at every visit? Does your orthodontist create innovative products that meet the needs of today’s patients? We didn’t think so. Discover how Northern Virginia Orthodontics, a small practice in the suburbs, became the #2 Invisalign provider in the entire NATION in less than 10 years by delivering a patient experience unlike any other and marketing a small practice like a major corporation. ■ Janelle Arrighi, Marketing Director, Northern Virginia Orthodontics

GRAND BALLROOM NORTH

UNLOCK YOUR INNOVATION SUPERPOWERS When it comes to solving an important problem, there’s a whole world of possibilities that a team could pursue. Design for Delight (D4D) is the set of guiding principles for solving that important problem. A mindset more than a process, D4D is about iterating your way to the answer through a series of intentional cycles, instead of jumping straight to a solution at the start. ■ Nico Valencia, Career Readiness Leader, Intuit

CONGRESSIONAL A

#DECAPOWERTRIP

ASSOCIATIONS HAVE EMPLOYEES TOO

SATURDAY

Do something different.

#DECAPOWERTRIP

Letâ&#x20AC;&#x2122;s work together. #HereWeGo!

CAREER LEARNING LABS BEHIND THE DESIGN: CAREERS IN THE APPAREL INDUSTRY Learn about dynamic careers associated with the $400 billion dollar apparel industry like trend forecasting, fashion design, manufacturing, merchandising, marketing, digital advertising and more. ■ Candice Chancellor, FIDM/Fashion Institute of Design and Merchandising

GRAND BALLROOM SOUTH

DECA TALKS Two former DECA executive officers will share a thought-provoking message followed by a discussion. This session’s topics are, “Taking Risks with Confidence and Conviction” by Kendra Wrightson and “The Lying King” by Brandon Allen. ■ See page 40 for descriptions.

GRAND BALLROOM CENTRAL

SATURDAY

10:30 AM

RENAISSANCE EAST

What’s your next step toward achieving your dream career? Share it with @decainc using #DECAPowerTrip.

PROFESSIONAL CAREERS IN SALES Learn about professional careers in sales and a rewarding path to independence. Those who do it right approach it with a customer-centric mindset. You’ll gain applicable tools you can use immediately in your everyday life to understand the needs of clients or peers, and present a solution to their problems. We’ll also discuss the basic sales framework. ■ Adam Wagner, Solutions Consultant, Ntiva

INN-SIDER TIPS: EXPLORING THE WORLD OF OPPORTUNITY IN TRAVEL & HOSPITALITY

MEETING ROOM 12/13/14

What could be more fun than working in a world-class resort, a top theme park, a luxurious cruise line or the riveting restaurant business?! Join Alec Dalton, a “30 Under 30” hotel executive and a DECA alumnus, as he shares professional development tips for the travel industry. In addition to receiving takeaways for navigating your own career, learn about Alec’s journey from the DECA classroom to Marriott’s corporate office - with stops along the way at Walt Disney Parks & Resorts and The Ritz-Carlton Hotel Company.

D.C. United is the most decorated club in American soccer, having won 13 trophies over the past 22 seasons. Learn how the ticket sales and marketing teams continue to grow the team’s fan base while striving to fill Audi Field for every home game.

GRAND BALLROOM NORTH

MARKET MADNESS In the fast-paced world of the stock market, some lose and some win big! This activity focuses on synergy and trust. We talk about individual responsibilities each member has to the overall success of a team, and how this plays an important role in any organization’s success. ■ Rafael De Leon, FOCUS Training

RENAISSANCE WEST

■ Jake Lucas, Manager, Group and Hospitality Sales, D.C. United

CONGRESSIONAL A

27 #DECAPOWERTRIP

■ Alec Dalton, Senior Manager, Global Quality, Marriott International Inc.

SPORTS MARKETING

We are dually AACSB accredited for our Accounting program, and George Mason University School of Business. Concentrations: Accounting, Business Analytics, Finance, Financial Planning & Wealth Management, Management, Management Information Systems, Operation & Supply Change Management, & Marketing Minors: Business, Business Analytics, Entrepreneurship, Finance, Government Contracting, International Business, & Marketing 28 #DECAPOWERTRIP

Need and merit-based scholarships available.

business.gmu.edu 703-993-1880 businfo@gmu.edu

CAREER LEARNING LABS

SATURDAY

1:00 PM

BECOMING A HIGH SCHOOL CEO

#MYDCCOOL

Do you have what it takes to start a business while in high school? Learn strategies you can use to launch your business career while you’re still in school. In addition, you’ll learn first-hand how to set yourself up for success in business and in life. The secret: it’s all in the way you think.

From stunning shots of DC’s monuments to delightful images of charming neighborhoods and foodie pics guaranteed to make your mouth water, visitors, locals and everyone in between has a DC story to tell. Learn how Destination DC’s sales and marketing teams annually bring 23.8 million visitors to the nation’s capitol through conferences and leisure travel.

MEETING ROOM 12/13/14

DECA TALKS Two former DECA executive officers will share a thought-provoking message followed by a discussion. This session’s topics are, “The GRIT It Takes To Seek Success” by Juan Pablo Sanchez and “Embracing the Interconnectivity Evolution” by Carter Christensen. ■ See page 41 for descriptions.

GRAND BALLROOM CENTRAL

HOW TO DRESS FOR SUCCESS BRANDING YOURSELF FOR A JOB INTERVIEW Learn how to make a great first impression at a job interview. Topics include interview preparation, social media and follow up for all emerging leaders.

■ Jennifer Rodrigues, National Account Director, Destination DC

GRAND BALLROOM SOUTH

THE POWER OF RETAIL: BUILDING SKILLS AND CAREERS Retail isn’t just about folding sweaters or running a cash register. This engaging session will bust common myths about working in the retail industry and the careers it launches. Hear stories about people who began on the sales floor, then leveraged the fundamental skills they learned for fulfilling careers ranging from supply chain logistics and loss prevention to marketing and cybersecurity. Learn from an industry that employs over 42 million Americans how the workplace has evolved and what skills are required to be competitive and successful. ■ Adam Lukoskie, Vice President, NRF Foundation

■ Andy Platko, Director of Business Outreach, Men’s Wearhouse

GRAND BALLROOM NORTH

CONGRESSIONAL A

WE ARE HILTON. WE ARE HOSPITALITY.

Join us to learn about Hilton and the hospitality industry. Hilton opens almost two new hotels a day, operates in over 100 countries and has 450,000 team members globally. Hilton was recently named as one of the World’s Best Workplaces by Fortune magazine and Great Place to Work.

■ Rafael De Leon, FOCUS Training

■ Winnie Larsen, Senior Director - Learning Delivery, Hilton

RENAISSANCE WEST

RENAISSANCE EAST

29 #DECAPOWERTRIP

■ Alex Mellott, CEO, Clearpoint Business Group

Did you learn about a new career path today? Let @DECAInc know on Twitter what new industry you discovered using #DECAPowerTrip.

Economics For Leaders “At other leadership programs, I learned about leadership. At Economics for Leaders, I experienced it in action.” – Kelly Jones, Williamsburg, VA

Economics for Leaders (EFL) is a selective residential summer program for high school students held on prestigious college campuses across the nation. Students will experience: Hands-on economics that will be critical to understanding the global economy

Self-growth and awareness as they develop and implement effective leadership skills

Opportunities to learn about and apply economics and leadership principles

A fun-filled, active environment rich with new friendships that can last a lifetime

For more information visit

FTE.org

CAREER LEARNING LABS

SATURDAY

WHAT I LEARNED Did you enjoy your speakers from todayâ&#x20AC;&#x2122;s career learning labs? Use LinkedIn to connect with them.

WHAT SURPRISED ME THE MOST

HERE WE GO: WHAT I WILL DO NEXT

#DECAPOWERTRIP

EAD OMORROW WHAT DOES IT TAKE TO

#DECAPOWERTRIP

It takes confidence. Commitment. Creativity. And an education that meets your passion head on. At Penn College, youâ&#x20AC;&#x2122;ll meet a community of innovators. Future leaders who are learning by doing. Breathing new life into old concepts. Testing theories. And breaking barriers. Because the more you explore, the more you grow. And the bigger difference you can make. Ready to rise to the challenge?

PCT.EDU

CHAPTER LEARNING LABS CAUSERAISING: FUNDRAISING WITH A CAUSE, FOR A CAUSE Learn marketing insights from 80 years of helping make the world a better place for children living in extreme poverty in the U.S. and around the world. Get insight on an innovative new approach called CauseRaising, which has the potential to be a differentiator within non-profit marketing. Find out how your DECA chapter can apply your learnings to support the causes you love locally, while being a force for good globally. ■ Nicole Duciaume, Senior Manager, Sponsorship Partnerships, ChildFund International

Better than brainstorming, creating a mind map helps develop many high-quality ideas in a shorter amount of time. This session is a fun way to generate creative ideas for your DECA chapter’s recruitment, fundraising, involvement and promotion. ■ Todd Gehrmann, FOCUS Training

RENAISSANCE EAST

■ See page 41 for descriptions.

■ Anne Louise DeBord, Four Diamonds Mini-THON

GRAND BALLROOM CENTRAL

GRAND BALLROOM SOUTH

FUNDRAISING IS FUNDAMENTAL

SPEAK UP!

Whether it is paying the way to ICDC or donating to a local cause, fundraising is fundamental to DECA! Learn how to host a successful fundraiser, share ideas, collaborate with members and walk away with a game plan on how to make money! ■ D’Andre Vasquez, DECA High School Division President ■ Garrett Elkins, DECA Southern Region Vice President

We want to see your chapter in its favorite learning lab! Post a photo on Instagram using #DECAPowerTrip and tag @DECAInc.

PHILANTHROPIC LEADERSHIP

Two former DECA executive officers will share a thought-provoking message followed by a discussion. This session’s topics are, “Success is Impossible Without Failure” by Isaac Robinson III and “The Journey from Independence to Guidance” by Amar Hodizc.

DECA TALKS

2:00 PM

MIND MAPPING

Philanthropic leadership is an effective way to empower students to care deeply about others while stepping up into leadership roles that challenge and reward them. Learn about initiatives that offer opportunities for students to receive hands-on experience in marketing, finance, social media, event planning, hospitality and project management, while focusing on teamwork, creativity and school spirit. Create a culture of helping others and giving back to your communities.

MEETING ROOM 12/13/14

SATURDAY

This public speaking session focuses on the development of a presentation and the technical tools a speaker can use, as well as give participants an opportunity to practice and perfect their new skills. ■ Rafael De Leon, FOCUS Training

RENAISSANCE WEST

CONGRESSIONAL A

Learn how you can “spread the love and block the haters.” DECA has teamed up with AT&T to challenge and empower teens to combat cyberbullying through digital citizenship and positive messaging. Join the movement by helping your association gather pledges and entering a challenge of your own. AT&T employees will share tips in this interactive session. ■ Anisa Laatif, Director, Regulatory, AT&T

GRAND BALLROOM NORTH

33 #DECAPOWERTRIP

LATER HATERS!

Great careers start with RPM Discover the countless opportunities and programs available to get you started on a rewarding career path in residential property management.

#DECAPOWERTRIP

Visit RPMcareers.org and explore all the possibilities.

CHAPTER LEARNING LABS

SATURDAY

2:00 PM

WHAT I LEARNED What’s a piece of advice you’re bringing back to your chapter? Let us know using #DECAPowerTrip.

WHAT SURPRISED ME THE MOST

HERE WE GO: WHAT I WILL DO NEXT

#DECAPOWERTRIP

Business meets creativity As a VCU student, your journey begins at the intersection of business and creativity. You will fi nd yourself in a city that’s rich with entrepreneurial spirit and professional opportunities. We’ll give you the road map and the skills you need to plot your own course, so employers will chase you. Not the other way around.

At VCU, it’s not just business as usual. It’s creativity at work. an equal opportunity/affirmative action university

#DECAPOWERTRIP

Deema Khalefa, marketing major with a concentration in product and brand management

COMPETE LEARNING LABS COMPETITIVE EXCELLENCE

ROCK THE ROLE-PLAY AND EXAM

Participate in interactive lectures and simulated competitions used to illuminate the keys to success in testing, prep time, case study analysis and presentation delivery.

Do you have what it takes to rock the role-play? We’ll break down DECA’s role-play competitive events. Learn exactly what is required for a successful solution, how to strategize your delivery and how to conquer the exam.

■ Todd Gehrmann, FOCUS Training

■ Joshua Shankle, Texas DECA

RENAISSANCE EAST

GRAND BALLROOM CENTRAL

CREATE AN AWESOME WRITTEN EVENT

SPEAK UP!

Have a great idea for a project but don’t know how to put it on paper? Discover the keys to creating a winning written entry. Topics will include the importance of the written portion, how to get started and what to include, as well as requirements and penalty points. Make sure your project also has a dynamic presentation to wow the judges! ■ Annie Hulse, Oakton DECA

GRAND BALLROOM SOUTH

JUDGES PERSPECTIVE Ever wonder, “What is the judge looking for in a presentation?” Hear from business professionals that have judged at multiple DECA competitions and discover their expectations of what DECA members should do when presenting written events or participating in role-play events. ■ Wendy Lindquist Williams, Senior Director, d8 Group

Want to enhance your presentation skills? This public speaking session focuses on the development of a presentation and the technical tools a speaker can use, as well as give participants an opportunity to practice and perfect their new skills.

SATURDAY

3:00 PM

Don’t stop learning once the conference is over! Discover hundreds of competition articles on decadirect.org and you could be on your way to winning #DECAglass.

■ Rafael De Leon, FOCUS Training

RENAISSANCE WEST

YOUR GUIDE TO COMPETITIVE EXCELLENCE IN NASHVILLE Get an interactive look at how you can improve your competitive performance. Whether your goals are to make it on the regional stage, win your association conference or take home that #DECAGlass, you will gain tips to make your vision a reality. ■ Will Theodore, DECA North Atlantic Region Vice President ■ Samyak Sawale, DECA Western Region Vice President

CONGRESSIONAL A

■ Alex Mellott, CEO, Clearpoint Business Group

GRAND BALLROOM NORTH

Everyone manages projects! Are you participating in DECA’s new Project Management Events? Learn the phases of project management, and get access to resources to help manage your project that will help translate it into your written entry and presentation. ■ Sherry Siler, Alma DECA

MEETING ROOM 12/13/14

37 #DECAPOWERTRIP

PROJECT MANAGEMENT FOR PROS

#1 #7 #24

UNIVERSITY IN SPAIN

TIMES HIGHER EDUCATION

UNIVERSITY IN EUROPE

AN INTERNATIONAL UNIVERSITY IN SPAIN Segovia & Madrid

UNIVERSITY WORLDWIDE

GLOBAL UNIVERSITY EMPLOYABILITY SURVEY AND RANKING 2018

IE University is an international university based in Spain, with an urban campus in Madrid and a historic and cultural campus in Segovia. Students can personalise their educational experience to follow their personal and professional interests through electives and advanced seminars. IE University students gain real work experience through IE Labs and internships, which form part of their course. The programmes are continuously present in the world ranking, as well as being among the top 30 universities for global employability. IE University offers degrees in Business, International Relations, Law, Economics, Architecture, Design, Communications and Digital Media, Behavioural and Social Science, Data and Business Analytics, Computer Science & Artiﬁcial Intelligence, Information Systems Management, Politics, Law and Economics (PLE), as well as ﬁve dual degree through which students can study two degrees at the same time.

75%+

OF INTERNATIONAL STUDENTS

#DECAPOWERTRIP

130+

NATIONALITIES IN THE UNDERGRADUATE STUDENT BODY

45+

LANGUAGES SPOKEN ON CAMPUS

COMPETE LEARNING LABS

SATURDAY

3:00 PM

WHAT I LEARNED What did you learn today? Share it with #DECAPowerTrip and tag @decainc.

WHAT SURPRISED ME THE MOST

HERE WE GO: WHAT I WILL DO NEXT

#DECAPOWERTRIP

DECA TALKS

WITH CURRENT AND FORMER EXECUTIVE OFFICERS

9:30 AM

10:30 AM

JUST SAY YES

TAKING RISKS WITH CONFIDENCE & CONVICTION

Ever felt torn when presented with a cool new opportunity? Learn how choosing to say “yes” can lead to easier decision making in the future…and some cool opportunities along the way.

CONQUERING CATASTROPHE

In life, we are often faced with decisions that require us to take some sort of risk, whether it’s where to take your next job, which schools to apply to, where to move to, etc. In this talk, we’ll explore how to determine if a risk is worth taking and how you can set yourself up for the highest chance of success.

All students wish to find a place of belonging, hope and support. Learn how DECA became that place for our High School Division President, and how it continues to be that place for thousands around the globe!

■ Kendra Wrightson | Southern Region Vice President 2011-2012

THE LYING KING

■ D’Andre Vasquez | High School Division President 2019-2020

Power. Privilege. Race. Identity. Gender. Sexual Orientation. Class. Illuminating our various complexities as individuals, we can recognize ways that we can use our privileges individually and collectively - but only if we are honest and open with ourselves. This is an opportunity to identify and address both obstacles and benefits experienced in our circle of life.

■ Donald LeCompte | High School Division President 2016-2017

■ Brandon Allen | Central Region Vice President 2016-2017

DONALD LECOMPTE

KENDRA WRIGHTSON

Donald LeCompte served as the High School Division President during the 2016-2017 school year. He is an actively engaged leader who’s passionate about sharing his experiences to inspire others. Hailing from Pennsylvania, Donald has spent much of his life surrounded by DECA: he was a two-term chartered association officer and the 2016-2017 High School Division President. Now, he’s a junior at Washington and Lee University in Lexington, VA where he majors in Business Administration with a minor in Mass Communications.

Kendra Wrightson served as the Southern Region Vice President during the 2011-2012 school year. Since then, she has attended UC Berkeley where she received a Bachelor of Science degree in Environmental Economics & Policy. After graduation, Kendra went into technology sales in San Francisco, where she spent two years at Oracle and then transitioned to Google. Kendra has spent the past three years at Google focusing on sales and marketing. She recently moved from San Francisco to New York City to expand her career at Google by joining the Waze marketing and advertising team.

D’ANDRE VASQUEZ D’Andre Vasquez is serving as the High School Division President during the 2019-2020 school year. Since becoming elected, D’Andre has traveled the country meeting new members, helping students grow as influencers and making DECA a place for all! After his term, D’Andre will study marketing and political science hoping to achieve his dream of developing a franchise, traveling the globe and advocating for others.

BRANDON ALLEN Brandon Allen served as the Central Region Vice President during the 2016-2017 school year. Since then he hasn’t slowed down a bit. He’s has continued to share stories and deliver uplifting messages across the country. He just completed his reign as the 42nd Mr. Howard University, and was recently featured on The Emmy winning Daytime talk show “The Real” and in The Washington Post for his community efforts and advocacy.

SATURDAY

GRAND BALLROOM CENTRAL

1:00 PM

2:00 PM

THE GRIT IT TAKES TO SEEK SUCCESS

SUCCESS IS IMPOSSIBLE WITHOUT FAILURE

The secret to outstanding achievement is not talent or privilege, but grit: a special blend of passion and persistence for long-term goals. I credit the grit instilled in me at a young age to overcome various adversities in my life, including growing up in a humble household, learning English at a young age and being the first in my family to pursue post-secondary education. DECA continuously provides members, including myself, with endless opportunities to promote grit in their daily lives and helps pave a pathway for seeking success and helping members pursue their goals.

Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip. Here we go!

■ Juan Pablo Sanchez | North Atlantic Region Vice President 2014-2015

EMBRACING THE INTERCONNECTIVITY EVOLUTION In an evolving and interconnected world, our daily lives — from home, to school, to work — continue to change with the latest piece of technology or the newest trends. In this age of technology, how can we capitalize on connections we make in college and careers, and what’s important to public leaders, businesses and organizations in the next generation? In this DECA Talk we’ll encompass the interconnectivity evolution of the modern age, and the best ways to stand out and take ownership of the future.

■ Isaac Robinson III | Central Region Vice President 2008-2009

THE JOURNEY FROM INDEPENDENCE TO GUIDANCE Independence has been a key attribute in my life for as long as I can remember. Growing up as a first-generation American and eventually a first-generation college student, I have always had a drive to develop and learn from my surroundings independently. What life quickly taught me is that it’s just as important to seek out help and guidance from others. Throughout my life I have turned to advisors, counselors, coaches and friends/family to seek opportunities to learn and develop in my professional life. This talk will discuss the teachings I’ve learned independently and from the guidance of others. ■ Amar Hodzic | Southern Region Vice President 2014-2015

■ Carter Christensen | High School Division President 2013-2014

JUAN PABLO SANCHEZ

ISAAC ROBINSON III

Juan Pablo Sanchez served as the North Atlantic Region Vice President during the 2014-2015 school year. Since then, he has earned his BSPH from the University of South Florida College of Public Health. Born in Colombia, Juan is a public health professional pursuing a Master of Public Health at USF. Growing up in Easton, Pennsylvania, as the proud son of hardworking immigrant parents, Juan is motivated to end the cycle of poverty in his family through his pursuit of higher education. The trajectory of his life was transformed when he became the recipient of the Bill and Melinda Gates Millennium Scholarship, a ten-year full-ride scholarship for his bachelor’s, master’s, and doctorate degrees in public health at any American accredited university.

Isaac Robinson III served as the Central Region Vice President during the 2008-2009 school year. Since then, he has been a results-oriented business leader with demonstrated success in change management, growth strategies, operational excellence and healthcare administration. An executive officer and twice-elected chartered association officer, Isaac understands first-hand what it means to say, “I am DECA.” Currently, in his fourth career, he has managed to not only adapt but thrive. Regardless of how much time passes since the last time he sat in a classroom or workshop as a high school DECA member, when asked how he’s been able to excel, his response is the same: ”I was lucky enough to be a DECA member.”

CARTER CHRISTENSEN Carter Christensen served as the High School Division President during the 2013-2014 school year. Since then, Carter has worked in political, communication and marketing arenas after completing his undergraduate degree at the University of Minnesota, Twin Cities in 2017. Carter now lives and works as a communications professional in Washington, D.C.

AMAR HODZIC Amar Hodzic served as the Southern Region Vice President during the 2014-2015 school year. Since then, he has graduated from North Carolina State University with a degree in Business Administration and concentrations in Marketing and Data Analytics. He currently works as a Digital Marketing Program Specialist at Cisco Systems and calls Raleigh, NC home.

Learn the skills. Design your future. Learn real-world skills that prepare you for financial success. #DECAPOWERTRIP

Be the first to use QuickBooks, Mint, TurboTax and Design for Delight in your classroom. Come join our education workshops or visit our booth to learn more.

Education

ADVISOR PROFESSIONAL LEARNING FRIDAY 8:30 PM

COMPETITIVE EVENTS FEEDBACK DECA’s Competitive Events Taskforce is seeking your feedback on DECA’s role-play and case study events. This session will be interactive, asking a series of questions to gain insight to help the taskforce guide its recommendations to the board.

MEETING ROOM 16

10:30 AM

GET THEM TO THE STAGE Looking for ways to compete more effectively in DECA? Explore how to prepare your students for interviews, interacting with the judges and displaying confidence in a business environment. Leave this session with suggestions for curriculum alignment, tips for preparing to compete, tips for meeting the judge, details on DECA test structure and ideas for specific, helpful resources. ■ Lori Hairston, DECA Inc. Certified Trainer | WA

■ Dan Greaven, Taskforce Co-Chair

9:30 PM

BUSINESSU: PREPARING TOMORROW’S ENTREPRENEURS BusinessU is an interactive, engaging, standardsbased business education curriculum platform, with a bent towards entrepreneurism. Our goal is to prepare students to be “shark-tank-ready” by the time they graduate high school. All BusinessU curriculum has been designed and vetted by business and industry professionals. ■ Michael Lewis, President, BusinessU

SATURDAY 8:30 AM

USING PROJECT MANAGEMENT IN THE CLASSROOM

1:00 PM

ROCK THE DECA EXAM DECA’s exams are rigorous, industry-validated, multiplechoice, 100-item assessments based on National Curriculum Standards. Seems daunting? It doesn’t have to be! Crack the code and get the blueprint of how DECA’s exams are developed, break down the components of the exam into manageable pieces that can be used to enhance your instruction, and prepare your DECA members for competitive events. ■ Joshua Shankle, DECA Inc. Certified Trainer | TX

2:00 PM

USING E-TOOLS TO MANAGE SCHOOL-BASED ENTERPRISES A functioning enterprise requires collaboration and innovative use of technology. Various e-tools provide a platform for such activities. Become familiar with information and tools that enable advisors and student managers to more effectively manage a school-based enterprise.

Learn about the project management process as well as tools, techniques and resources that you can use to effectively implement project management in DECA’s Project Management Events and in the classroom.

■ Annie Hulse, Oakton HS | VA

■ Sherry Siler, Alma HS | AR

INDUSTRY RECOGNIZED CREDENTIALS AND THEIR ROLE IN THE MODERN WORKFORCE

9:30 AM

USING INTEGRATED MARKETING CAMPAIGN EVENTS IN THE CLASSROOM Learn about DECA’s Integrated Marketing Campaign Events and get access to a brand-new Integrated Marketing Campaign Resource Guide that introduces a resource for DECA advisors to integrate these competitive events into classroom instruction. ■ Cheryl Shea, Pinnacle HS | AZ ■ Annie Hulse, Oakton HS | VA

■ Emily Watkins-Daigle, K-12 Education Leader, Intuit

3:00 PM

Overwhelmed by the proliferation of Industry Recognized Credentials? Perkins V, The Strengthening CTE for the 21st Century Act, includes IRCs as part of a quality program indicator. But how do you navigate the massive IRC landscape? Learn what educators should consider when selecting credential programs; then flip the perspective to learn what the NRF Foundation considered as they rebuilt theirs. This session will feature peer learning, best practices, and a sample activity from the NRF Foundation’s RISE Up curriculum. ■ Kate Fessler, Director of Outreach, RISE Up, NRF Foundation

43 #DECAPOWERTRIP

■ Joshua Shankle, Taskforce Core Member

CauseRaising

Fundraising With A Cause, For A Cause

#DECAPOWERTRIP

DECA Chapters apply their marketing learnings to earn money for their local chapters and national scholarships while also doing a world of good. www.childfund.org/CauseRaising ::: CauseRaising@childfund.org

EXHIBITS COLLEGES + CAREERS

goarmy.com/rotc

berkeleycollege.edu

www.ciee.org/go-abroad

fidm.edu

business.gmu.edu

later-haters.att.com

SATURDAY

8:00 AM CONGRESSIONAL & GRAND BALLROOM FOYERS

babson.edu

businessu.org

childfund.org

citizensbank.com

fitnyc.edu

fte.org

hult.edu

fourdiamonds.org

ie.edu/university

intuiteducation.com

isenberg.umass.edu

jwu.edu

menswearhouse.com ltu.edu

liberty.edu

#DECAPOWERTRIP

CONNECTING STUDENTS DEVELOPING LEADERS.

Queens McColl School of Business is a mere 3

#DECAPOWERTRIP

miles from center city. Intern and network in the nation’s third largest banking center. Our professors are well connected to the Charlotte business community – which is the home to nearly 300 Fortune 500 companies.

queens.edu/apply

Earn a scholarship as a high-achieving DECA student. $2,000 for DECA members Compete for McColl School scholarships during the Royal Scholarship Program

mccollschoolscholars@queens.edu

EXHIBITS COLLEGES + CAREERS

nrffoundation.org

paulsmiths.edu

saunders.rit.edu queens.edu

SATURDAY

8:00 AM CONGRESSIONAL & GRAND BALLROOM FOYERS

pct.edu

Established 2016

www.francis.edu/csor

scad.edu

shopdeca.org

strose.edu

uindy.edu/business

sthm.temple.edu

michiganross.umich.edu

wpcarey.asu.edu

business.wvu.edu

business.vcu.edu

#DECAPOWERTRIP

uwyo.edu/business

vectormarketing.com

Possible is everything At LAwrence TechnoLogicAL UniversiTy you’ll get an innovative, hands-on education to prepare you for the career of your dreams. LTU’s college of Business and information Technology offers bachelor’s, master’s, and dual degrees in Business Administration and information Technology. Learn more about our programs at: www.ltu.edu/management

5th in nation for boosting graduates’ earning potential

11:1 student/faculty ratio 86% students employed #DECAPOWERTRIP

or registered for graduate school at commencement

admissions@ltu.edu ltu.edu/applyfree

Architecture and Design | Arts and sciences Business and information Technology | engineering

southfield, Michigan

SATURDAY

7:00 PM GRAND BALLROOM

D.C. NIGHT TOUR There is no better way to experience Washingtonâ&#x20AC;&#x2122;s finest monuments and memorials than by the enchanting light of the moon. As the city calms down from the hustle and bustle of the day, the monuments shine brightly under the magical glow of the moon, creating the best photo-ops for guests wanting to catch that perfect shot. Tour will feature: U.S. Capitol Building, World War II Memorial, Washington Monument, Lincoln Memorial, Vietnam Memorial, Korean War Memorial, Martin Luther King, Jr. Memorial, Iowa Jima Memorial, and the White House. Sites visited may vary pending traffic conditions. Please report to the Grand Ballroom prior to your assigned boarding time on your ticket provided in your registration materials. You will join your group and be escorted to your bus for the evening.

49 #DECAPOWERTRIP #DECAIEC

DECA AFTER DARK

#DECAPOWERTRIP

SUNDAY

9:00 AM GRAND BALLROOM

DR. LAYMON HICKS Dr. Laymon Hicks puts it all on the table. As a teenager, he battled feelings of abandonment, was lured by peer pressure into becoming a bully and descended into depression. Realizing that real motivation comes from within, Dr. Hicks was able to go from troubled youth, to graduating high school with a 4.0 grade point average and obtaining a doctorate by the age of 29. His story is moving, his words are empowering and his message is practical. As he shares his “frustrations, flops and faults,” he’ll leave you wanting more, needing to do better and believing you deserve better.

#DECAPOWERTRIP

CLOSING SESSION

APPLY NOW FOR A FULL-TUITION SCHOLARSHIP!

#DECAPOWERTRIP

Find out more at: goarmy.com/rotc or text ABY3 to 462769.

RENAISSANCE WASHINGTON, D.C. DOWNTOWN HOTEL 999 9th Street NW Washington, D.C. 20001 (202) 898-9000

REST ROOMS

HOTEL MAP FRANKLIN

MEETING ROOM LEVEL

REST ROOM

A A

MOUNT VERNON SQUARE

REST ROOM

BALLROOM LEVEL

GRAND BALLROOM CONGRESSIONAL BALLROOM GRAND SOUTH

RENAISSANCE BALLROOM CAPITOL

GRAND CENTRAL EAST

WEST

REST ROOMS

GRAND NORTH

REST ROOMS

FEDEX & BUSINESS CENTER

REST ROOMS

CONGRESSIONAL REGISTRATION

SPECIAL THANKS

Advisor Reception

Leadership Luncheon and Competitive Events Experience

Ultimate DECA Member Gift

Notebooks

#DECAPOWERTRIP

CRUNCHING NUMBERS AND CRIME. #DECAPOWERTRIP

West Virginia University is an R1 institution. So no matter your major, you’ll learn from field-tested experts. Like Richard Riley, coordinator of the Master of Forensic and Fraud Examination program in the John Chambers College of Business of Economics. His financial sleuthing has helped close the case on everything from the Enron scandal to terrorism financing — and he’s passing that tenacity on to the next generation. What could you do with a degree from West Virginia University? Start at admissions.wvu.edu/academics/pathways.

500 FORENSIC AND FRAUD EXAMINATION GRADUATES

50,000 FORENSIC AND FRAUD E XA M I N AT I O N M O O C PA RT I C I PA N T S

deca.org/power

CHARLOTTE, NC NOVEMBER 13-15, 2020

WESTERN REGION

LEADERSHIP CONFERENCE

#DECAIEC

deca.org/wrlc

SEATTLE, WA

NOVEMBER 12-14, 2020

TURN YOUR PASSION INTO YOUR PROFESSION With more than 100 degree programs across four global locations and online, SCAD offers you every opportunity to pursue your dream career. START NOW AT SCAD.EDU/APPLY

#DECAPOWERTRIP

INNOVATIONS AND

ENTREPRENEURSHIP

CONFERENCE

#DECAIEC

WELCOME

CLASSROOM CONNECTION This conference will reinforce entrepreneurial concepts taught in marketing and business classes. Participation in this conference will help students understand the concepts, processes and skills associated with identifying new ideas, opportunities, and methods and with creating or starting a new project or venture through: •

Employing entrepreneurial discovery strategies to generate feasible ideas for business ventures

•

Developing concepts for a new business venture to evaluate its success potential

•

Determining needed resources for a new business venture to contribute to its start-up viability

#DECAIEC

Entrepreneurship standards from the National Curriculum Standards for Business Administration, 2015.

GREETINGS Welcome to the DECA Innovations and Entrepreneurship Conference! This conference will reinforce the concepts of entrepreneurship that will benefit you during your high school career and long after. Over the course of the conference you will get an introduction to the transformative power of entrepreneurship, the accessibility of startups and lean startup principles. The conference also provides you the opportunity to connect with other aspiring entrepreneurs and innovators from across the DECA organization. Some of the greatest business partnerships start with a simple conversation, which is why networking during the conference is of the utmost importance. DECA started as an organization because of a shared vision in 1946. The organization’s founders met in Memphis, Tennessee, at a conference very similar to this one and because of their foresight and innovation, created DECA. From the very beginning, DECA has been the place for innovators and entrepreneurs. That remains true this weekend as you hone your skills and formulate new ideas. Create your own memorable conference as you fulfill the vision of innovation set forth by DECA’s founders and take the next step in charting your own personal course for success.

AGENDA AT-A-GLANCE FRIDAY

NOVEMBER 15

INNOVATIONS AND

ENTREPRENEURSHIP

CONFERENCE

SATURDAY NOVEMBER 16

3:00 PM - 6:00 PM

7:00 AM - 4:30 PM

■ Congressional Registration Desk

3:00 PM - 10:30 PM

8:00 AM - 4:00 PM

■ Carnegie

■ Congressional & Grand Ballroom Foyers | See pages 45-47

7:00 PM - 8:15 PM

8:00 AM - 4:30 PM

■ Grand Ballroom | See page 11

■ Carnegie

7:00 PM - 8:15 PM

8:30 AM - 11:30 AM

■ Congressional A-B

■ Mount Vernon Square

8:30 PM - 10:15 PM

8:30 AM - 4:00 PM

■ Mount Vernon Square

■ Meeting Room 16 | See page 43

8:30 PM - 10:15 PM

11:30 AM - 12:45 PM

Registration

Shop DECA

Opening Session

Advisor Reception

IEC Learning Labs

Advisor Professional Learning Series

Conference Headquarters

College, Career and Company Exhibits

Shop DECA

IEC Learning Labs

Advisor Professional Learning Series

Lunch on Your Own

■ Meeting Room 16 | See page 43

Curfew

1:00 PM - 4:00 PM

IEC Learning Labs ■ Mount Vernon Square

4:30 PM

Experience D.C. on Your Own 7:00 PM

DECA After Dark: D.C. Night Tour ■ Grand Ballroom | See page 49

11:30 PM

Curfew

SUNDAY NOVEMBER 17

9:00 AM - 10:30 AM

Closing Session ■ Grand Ballroom | See page 51

#DECAIEC

11:30 PM

LEARN TO START In a time where market change is exponential, The Startup Studio passionately cares about bringing students, schools and organization partners throughout the world, innovative change to education. They do this through a trademarked, real-world platform based in entrepreneurship called â&#x20AC;&#x153;Learn to Start.â&#x20AC;? Participants will explore multiple processes of modeling a creative thought from ideation to execution but with the focus always on the builder and never the methodology. All of this is achieved through the lens of the Learn

#DECAIEC

to Start Model.

GARY CONROY Gary Conroy is a visionary entrepreneur with extensive experience in building models for companies in need of change. He is a solutions specialist with a serious focus on merging his skill in creativity with his passion for relationship building and business model generation so as to ensure he brings about outcomes that change business cultures and ensure efficiency, sustainability and profitability are always achieved. Gary began his distinguished career in the areas of amusement, restaurant and retail ownership as well as real estate development and consultancy. He has worked with multiple clients as a solutions expert as part of delivering turnaround strategies for companies in need of redirecting.

ENTREPRENEURSHIP LEARNING LABS

WHAT I LEARNED What innovation are you working to bring to life? Share a photo using #DECAIEC and tag @DECAInc.

WHAT SURPRISED ME THE MOST

HERE WE GO: WHAT I WILL DO NEXT

#DECAIEC

CONFERENCE INFORMATION Welcome to the Ultimate DECA Power Trip and Innovations and Entrepreneurship Conference. Over 1,600 DECA members, advisors, alumni and corporate professionals will participate in this year’s conferences. The following will help ensure a quality experience.

CONFERENCE HEADQUARTERS Congressional Registration Desk

NAME BADGES

Your name badge is your all-access pass to all conference events. Please wear it at all times during the conference. Lost badges may only be replaced by chapter advisors at conference headquarters.

DRESS CODE AND CODE OF CONDUCT

All delegates should adhere to the dress code and code of conduct for the duration of the conference. DECA prides itself on the professional behavior and dress of its members.

PROFESSIONALISM

All delegates are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please be prompt to arrive and stay for the duration of the workshops and general sessions. Please only use cell phones to engage in social media activities relevant to the workshop. If a workshop is full, please make another choice.

HOTEL ETIQUETTE

Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. It is appreciated to tip housekeeping $5 per day. Split the tip with your roommates. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff and the local school will be responsible for damages.

ELEVATORS

Please be mindful that the elevators will be in high demand throughout the conference. Please do not delay the elevators. Allow people leaving elevators to get out before you board. Please use common sense, and do not overload elevators.

CURFEW

Curfew is 11:30 p.m. each night. All delegates must be in their designated rooms with the doors locked and noise kept to a minimum. Room service and deliveries are not allowed after curfew.

MEDICAL ASSISTANCE AND EMERGENCIES

In the event where medical attention is required, contact the front desk of the hotel as well as your chapter advisor, chaperone, or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If it is an emergency, call 911.

GRATUITIES

When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.

VALUABLES

Please use caution when carrying cash or leaving personal items unattended. DECA Inc. is not liable for lost or stolen items.

CHECK-OUT

Hotel check-out is 12:00 p.m.

DRESS CODE Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—show them a professional business image.

BUSINESS ATTIRE FOR OPENING SESSION AND WORKSHOPS • Business suit or sport coat or blazer (blazer optional) • Dress slacks, dress skirt or business dress • Collared dress shirt, dress blouse or dress sweater • Blazer optional • Dress shoes • Necktie/scarf (optional)

CLOSING SESSION

CASUAL ATTIRE DURING DECA AFTER DARK AND FREE TIME Neat casual clothing is acceptable. Shoes must be worn.

UNACCEPTABLE ATTIRE

The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriff-baring clothing, swim-wear (unless swimming), and clothing with printing that is suggestive, obscene or promotes illegal activities.

Participants may wear jeans, conference t-shirts and athletic shoes or business casual attire.

NON-DISCRIMINATION POLICY DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate. DECA photographers and videographers will be taking photos and video throughout the meeting for use in any manner DECA deems appropriate, including, but not limited to, DECA publications, use on the DECA website, and in connection with competitive events. Names will not appear on photos or in videos. By attending the conference, you grant DECA the right, without approval, to photograph, record, use, and edit your photograph, video, image, likeness, appearance, performance, and any other indication of identity, in any format whatsoever, and to publish, disseminate, exhibit, publicly display, give, sell, and/or transfer the same in any and all forms of media or distribution now known or hereafter discovered or developed (including, but not limited to, print media, internet, web casting, video streaming, television, or radio), for the use of DECA, its affiliates, or any individual, organization, business, publication, network, or other third party, in perpetuity, without payment or any consideration.

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