INTERNATIONAL
CAREER DEVELOPMENT CONFERENCE
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CONFERENCE OVERVIEW + AGENDA Greetings from the Acting Executive Director Greetings from the Executive Officer Team Overview Agenda Connect with #CDECAICDC Grand Opening Session
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CONFERENCE ACTIVITIES Professional Development Series Competitive Events Challenges Institutes Emerging Leader Series Advisor Professional Learning Association Meetings Hotel Map Exhibitors
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PARTNERS National Advisory Board Years of Service Individual Donors
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CONFERENCE INFORMATION
INTERNATIONAL
CAREER DEVELOPMENT CONFERENCE
DECA Inc. Board of Directors Conference Coordinators Thank You to Our Volunteers Honorary Life Award Awards & Recognition General Session Seating Chart
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LOOKING AHEAD Theme ENGAGE 2019 ICDC 2020
ACTING EXECUTI VE DIRECTOR WELCOME
GREETINGS FROM THE ACTING EXECUTIVE DIRECTOR
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FRANK PETERSON
Welcome to Collegiate DECA’s International Career Development Conference, the global platform to celebrate our successes this year and springboard your quest to become an emerging leader and entrepreneur in marketing, finance, hospitality or management. This year, Collegiate DECA challenged you to get #ReadyForIt, and you surpassed our expectations in every way. You participated in Collegiate DECA’s Leadership Passport Program, attended ENGAGE in New York City, strengthened your local chapters, and conquered the competition to make it all the way to the international stage at #CDECAICDC. You have worked all year to get here. Make the most of your time at #CDECAICDC and seize every opportunity you are given. Enjoy the excitement and comradery as we come together during the Grand Opening Session, designed to emulate a corporate conference. Learn from business executives in our newly refreshed Professional Learning Series. Explore career opportunities through our exhibits. Meet DECA members and advisors from around the world, share experiences and make connections. Conquer the competition in your competitive event, challenge or institute. Celebrate the achievements earned by our competitors during the Grand Awards Session. Home to world-class professional and college sports, and one of the most popular U.S. travel destinations, Orlando is a living classroom for marketing, hospitality, finance, management and entrepreneurship. Experience all that Orlando has to offer – from Walt Disney World® and Universal Studios Florida™. There is a reason Orlando has been dubbed the Theme Park Capital of the World®. DECA leaders have been working diligently to continually improve programs and opportunities for all Collegiate DECA members. Our goal is to always give Collegiate DECA members the greatest experience possible, full of challenges and opportunities, so no matter what the future holds you are #ReadyForIt. Congratulations on everything you have accomplished to reach this point. Get ready for the experience of a lifetime at #CDECAICDC.
GREETINGS FROM YOUR EXECUTIVE OFFICERS This is it. You’ve made it to Collegiate DECA’s International Career Development Conference! A year full of training, fundraising and competing at local conferences has brought you to this moment, and we know you are #ReadyForIt. This is sure to be an unforgettable experience.
Whatever lies ahead, we know that Collegiate DECA has helped you get #ReadyForIt. Now is your time to shine. Ready to network? There are exhibitors from businesses waiting to meet you. Ready to take your chapter to the next level? There are numerous opportunities for you to learn from chapters across the globe about membership, fundraising and marketing on campus. Ready to compete? Stay focused and believe in yourself. We hope to see you on stage holding up that DECA Glass. Ready for some fun? There are countless opportunities right outside your door. From Universal Studios Florida™ to Disney Springs®, you are sure to be entertained. Share every exciting moment on social media using #CDECAICDC. Download the Collegiate DECA ICDC app to get everything you need at your fingertips. The app will help you maximize your time in Orlando, track down the company you are eager to connect with, view the #CDECAICDC photo stream and stay up-to-date with all the latest news and updates. From all of us on your Executive Officer Team, congratulations on all you’ve accomplished so far this year. It’s not over yet. These few days in Orlando will be full of opportunities and excitement. Are you #ReadyForIt?
ALLISON BROWN VICE PRESIDENT @cdecavpallison
JACK EVANS
VICE PRESIDENT @cdecavpjack
DENNIS WILLIAMS VICE PRESIDENT @cdecavpdennis
ANDY STEBBINS VICE PRESIDENT @cdecavpandy
EXECUTIVE OFF ICER WELCOME
The DECA Inc. staff and your Collegiate DECA Executive Officer Team would like to welcome you to sunny Orlando, Florida. This conference is your chance to expand your network, strengthen your leadership abilities and compete with world class talent. We are certain you will gain countless memories, skills and friendships during your time at #CDECAICDC, and hopefully take home some incredible medallions and trophies!
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ORLANDO | 2019
INTERNATIONAL CAREER DEVELOPMENT CONFERENCE FRIDAY, APRIL 12 5:00 PM – 8:00 PM
SHOP DECA
Crystal
5:00 PM – 9:00 PM
HEADQUARTERS
North Registration Desk
5:00 PM – 9:00 PM
REGISTRATION
North Registration Desk
BY APPOINTMENT
EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING
Lily
ASSOCIATION MEETINGS
See page 24
SATURDAY, APRIL 13 BY APPOINTMENT
EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING
Lily
ASSOCIATION MEETINGS
See page 24
9:00 AM – 12:00 PM
OFFICER CANDIDATE ORIENTATION + INTERVIEWS
Jasmine
9:00 AM – 1:00 PM
REGISTRATION
North Registration Desk
9:00 AM – 1:00 PM 3:00 PM – 8:00 PM
HEADQUARTERS
North Registration Desk
9:00 AM – 8:00 PM
SHOP DECA
Crystal
5:00 PM - 6:00 PM
CHARTERED ASSOCIATION ADVISOR RECEPTION (by invitation)
Edelweiss
5:30 PM
PARADE OF FLAGS REHEARSAL
Palm Ballroom
6:00 PM – 6:45 PM
INDEPENDENT CHAPTER AND MEMBER ORIENTATION
International Ballroom North
8:00 PM – 10:00 PM
GRAND OPENING SESSION
Palm Ballroom
CON FEREN CE OVERVI EW AGENDA
SUNDAY, APRIL 14
4
7:30 AM – 4:00 PM
HEADQUARTERS
East Registration Desk
7:30 AM – 4:00 PM
SHOP DECA
Crystal
9:00 AM – 10:00 AM
EXHIBITOR + OFFICER CANDIDATE BOOTH SET-UP
Ballroom Foyers
9:00 AM - 10:00 AM
PROFESSIONAL DEVELOPMENT SERIES KICK-OFF (See page 8)
Palm Ballroom
10:00 AM – 2:30 PM
COLLEGE + CAREER EXHIBITS (See page 25)
Ballroom Foyers
10:00 AM – 2:30 PM
OFFICER CANDIDATE BOOTHS
Ballroom Foyers
10:15 AM - 11:50 AM
PROFESSIONAL DEVELOPMENT SERIES WORKSHOPS
See page 9
10:15 AM – 4:00 PM
CULINARY MANAGEMENT INSTITUTE (See page 23)
Narcissus
10:30 AM - 11:30 AM
ADVISOR PROFESSIONAL LEARNING (See page 24)
Dogwood & Camellia
11:00 AM - 1:00 PM
LINKEDIN PORTRAIT STUDIO
Crystal
12:00 PM - 1:00 PM
COMPETITIVE EVENT BRIEFINGS
See pages 13-21
1:00 PM – 4:00 PM
MANAGEMENT INSTITUTE (See page 23)
Magnolia
1:15 PM - 2:00 PM
ENTREPRENEURSHIP CHALLENGE ORIENTATION + TEAM SIGN-UP
Grand Ballroom 5
1:15 PM - 2:00 PM
SALES CHALLENGE SEMINAR + STUDENT SIGN-UP
Grand Ballroom 6
2:00 PM – 3:00 PM
ELECTION/VOTING DELEGATE SESSION
International Ballroom North
3:00 PM - 4:00 PM
CHAPTER TO CHAPTER BEST PRACTICE SHARING (See page 23)
Palm Ballroom 3-5
MONDAY, APRIL 15 7:30 AM – 5:00 PM
HEADQUARTERS
East Registration Desk
7:30 AM – 5:00 PM
SHOP DECA
Crystal
7:30 AM
EVENT DIRECTORS’ + EVENT ASSISTANTS’ BRIEFINGS
See pages 13-21
7:30 AM – 8:45 AM
ENTREPRENEURSHIP CHALLENGE ORIENTATION + TEAM SIGN-UP
Palm Ballroom 3-5
7:30 AM – 12:00 PM
COLLEGE + CAREER EXHIBITS (See page 25)
Ballroom Foyers
7:30 AM – 12:00 PM
OFFICER CANDIDATE BOOTHS
Ballroom Foyers
8:00 AM – 9:00 AM
JUDGES’ ORIENTATION + BREAKFAST
Grand Ballroom 6-8
8:00 AM – 5:00 PM
COMPETITIVE EVENT PRELIMINARY COMPETITION
See pages 13-21
8:00 AM – 5:00 PM
CULINARY MANAGEMENT INSTITUTE
Narcissus
8:00 AM – 5:00 PM
MANAGEMENT INSTITUTE
Magnolia
9:00 AM - 9:45 AM
SALES CHALLENGE SEMINAR (See page 22)
Palm Ballroom 3-5
10:00 AM - 10:30 AM
SALES CHALLENGE STUDENT SIGN-UP
Palm Ballroom 3-5 Foyer
10:00 AM – 1:00 PM
ENTREPRENEURSHIP CHALLENGE SEMINARS (See page 22)
Palm Ballroom 3-5
10:00 AM - 12:00 PM 1:00 PM - 3:00 PM
LINKEDIN PORTRAIT STUDIO
Crystal
2:00 PM
LEARN FROM THE PROS
See pages 13-21
3:00 PM
DECA STRATEGIC PLANNING UPDATE
Dogwood & Camellia
3:30 PM – 5:30 PM
ENTREPRENEURSHIP CHALLENGE PRELIMINARY COMPETITION
Palm Ballroom 3-5
3:30 PM – 5:30 PM
SALES CHALLENGE PRELIMINARY COMPETITION
Grand Ballroom 5
7:30 AM
EVENT DIRECTORS’ + EVENT ASSISTANTS’ BRIEFINGS
See pages 13-21
7:30 AM – 5:00 PM
HEADQUARTERS
East Registration Desk
8:00 AM – 8:00 PM
SHOP DECA
Crystal
8:15 AM
PRELIMINARY AWARDS SESSION
Palm Ballroom
9:00 AM – 10:00 AM
JUDGES’ ORIENTATION + BREAKFAST
Grand Ballroom 6-8
9:00 AM – 6:00 PM
COMPETITIVE EVENT FINAL COMPETITION
See pages 13-21
9:30 AM
CULINARY MANAGEMENT INSTITUTE PRESENTATIONS
Narcissus
9:30 AM
MANAGEMENT INSTITUTE PRESENTATIONS
Magnolia
10:00 AM – 12:00 PM
ENTREPRENEURSHIP CHALLENGE FINAL COMPETITION
Grand Ballroom 5
10:00 AM – 12:00 PM
SALES CHALLENGE FINAL COMPETITION
Grand Ballroom 5
10:30 AM – 12:00 PM
ELECTION/BUSINESS SESSION
International Ballroom North
1:00 PM - 2:00 PM
CHAPTER LEADERSHIP TRAINING (See page 23)
International Ballroom Center
7:00 PM
FINALIST WRITTEN MANUAL + CERTIFICATE + FEEDBACK FORM RETURN (Advisor or designee only)
East Registration Desk
8:00 PM
GRAND AWARDS SESSION
Palm Ballroom
WEDNESDAY, APRIL 17 9:00 AM – 1:00 PM
NEW EXECUTIVE OFFICER ORIENTATION
Jasmine
EVENTS WILL BE HELD IN THE HILTON ORLANDO LAKE BUENA VISTA-DISNEY SPRINGS AREA
CON FEREN CE OVERVI EW AGENDA
TUESDAY, APRIL 16
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STAY CONNECTED DECADIRECT.ORG
SATURDAY 8:00 PM
GRAND OPENING SESSION PALM BALLROOM
Collegiate DECA’s Grand Opening Session kicks off #CDECAICDC with excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs. The Grand Opening Session, led by your 2018-2019 Executive Officer Team, will feature the annual parade of chartered associations, scholarship presentations, student and advisor recognition and an exciting presentation by mindset expert, Ricky Kalmon.
RICKY KALMON MINDSET EXPERT
Ricky Kalmon is a celebrity hypnotist, motivational speaker, mindset expert and TV personality and he has amazed audiences around the world. In addition, he has made numerous special guest appearances on ESPN, Disney, Hallmark Channel, Fox, FX, E, HLN/CNN, TV Guide and Comedy Central. Ricky Kalmon delivers top rated corporate entertainment and mindset motivational keynote programs for corporate events, meetings and special events. He has even performed and spoken for the New York Yankees.
SCHOLARSHIP PROVIDERS Collegiate DECA is grateful to the following National Advisory Board companies and supporters for providing scholarships to Collegiate DECA student members: DECA Legacy of Leadership Hilton National Automotive Parts Association (NAPA)
SUNDAY
PROFESSIONAL DEVELOPMENT SERIES 9:00 AM - 10:00 AM
KICK-OFF
Your Executive Officer Team will welcome you to a day of professional development full of industry insight from business executives. Our professional development series is designed to help you connect content from our corporate speakers to Collegiate DECA’s competitive events, your classroom experiences and your future career interests. In addition, your Executive Officer Team will provide an overview of the day’s activities and information to help you get the most out of your conference experience.
P ROF ESSION AL DEVELOP MENT SERIES
PALM BALLROOM
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THE FUTURE IS NOW IN SPORTS
HOW SOCIAL MEDIA CHANGED OUR LIVES
Get an overview of how the NBA and the Orlando Magic have used innovation in their day-to-day business operations. Topics will include the impact of changing from paper tickets to mobile tickets and the NBA2K League, a professional competitive esports league.
Learn how a father and daughter team navigated the entrepreneurial waters of digital marketing and growing an agency. One major change in marketing transformed their careers, and ultimately their lives.
Nathan Burger, Group Sales Manager, Orlando Magic In his third season with the Orlando Magic, Nathan Burger helps oversee the #1 Group Sales Program in the NBA selling almost 200,000 tickets to 44 home games and is responsible for over $6.5 million in revenue annually. His team is committed to providing worldclass service and entertainment to their customers by creating legendary moments like performing the National Anthem before a game or climbing a ladder and cutting down the nets after the game. Nathan also serves on the Board of Directors for the Hispanic Chamber of Commerce of Metro Orlando and the lead advocate for the Pancreatic Cancer Action Network of Central Florida. In his free time, Nathan enjoys traveling and playing golf.
Moses Sanchez, Co-Founder and Chief Operations Officer, Nonnahs Marketing
Shannon Gilpin, Co-Founder and Chief Marketing Officer, Nonnahs Marketing
As a child, Moses Sanchez migrated to the United States with his parents and infant sister from the Republic of Panama. A Navy veteran, Moses has served for 22 years and continues to serve in the reserves. He graduated from college with a B.S. in Business Management and an MBA. Moses and his wife, Arizona native Maria Manriquez M.D., live in Ahwatukee, a community of Phoenix. Professionally, Moses is the Chief Operations Officer at Nonnahs Marketing, an Arizona based digital marketing company that helps local businesses grow through targeted social media. In 2012, Moses Sanchez was elected to the Tempe Union High School District Governing Board. For almost 10 years, Moses has been teaching courses such as Macro and Microeconomics at South Mountain Community College and continues to teach today.
Shannon Gilpin is the Co-Founder and Chief Marketing Officer of Nonnahs Marketing, a social media marketing agency located in Phoenix, AZ. She started the company in 2013 as a freshman in college with her father, Moses Sanchez. She studied Digital Marketing at ASU Barrett Honors College. Shannon specializes in portrait and branding photography, working with photographers such as Annie Leibovitz. Since then they have grown the agency to serve over 50 brands through social media content creation & management, paid advertising, web design and photography.
@sanchezmoses @sanchezmoses www.mosessanchez.com
@shannongilpin www.nonnahsmarketing.com
10:15 AM - 10:55 AM 11:10 AM - 11:50 AM
WORKSHOPS After our kick-off, Collegiate DECA members can attend two professional development workshops of their choice. The workshops will be repeated, allowing you to select the two of most relevance or interest to you.
USING A DIGITAL FOOTPRINT TO ATTRACT EMPLOYEES
Presented by Cheryl Buynak, Marriott International, Inc.; Denise Jones, NAPA; Tami Benz, Hilton; and Shannon Gilpin, Nonnahs Marketing Talent acquisition is important to a company’s culture and success. In a panel discussion, learn how our companies are going digital to find our next employees, and learn what you can do as a potential employee to stand out (in a good way)!
HOW SOCIAL MEDIA HAS IMPACTED OUR INDUSTRIES
Presented by Matt Sadler, Men’s Wearhouse; Andy Chaves, Marriott International, Inc.; and Moses Sanchez, Nonnahs Marketing In a panel discussion, learn how social media has impacted the way we do business. From customer reviews to online shopping, to social media influencers, learn how our companies have adapted to today’s business environment. INTERNATIONAL BALLROOM CENTER
MARKETING IS UNIVERSAL: KEEPING THE GUESTS AT HEART
Presented by Matt Donovan and Michael Morman, Universal Orlando Resort In this new program, developed with and endorsed by DECA, learn the significance of staying true to brand values and keeping the guest at the center of decisionmaking. In an ever-changing world of digital media and increased competition, you’ll hear stories of getting it right while remaining innovative and bold. GRAND BALLROOM 7-8
INTERNATIONAL BALLROOM NORTH
THE RENAISSANCE OF THE MEETINGS AND HOSPITALITY INDUSTRY Presented by Justin Essner, Hilton Orlando Lake Buena Vista
The hospitality industry was one of the hardest hit during the recession of 20092011. Discover what has changed since then to make it one of the best industries in which to start a career. Learn how it will continue to evolve with technology and new competition. GRAND BALLROOM 6
ENTREPRENEURS: HOW TO MARKET YOUR APP AND IDEAS TO MAKE YOUR FIRST MILLION!
Presented by Dave Schropfer, Faculty, American Management Association Learn how a new entrepreneur like you can open a new business or buy one with no money down. Here’s how to show investors what they want to see. Could Shark Tank be in your future? Winning marketing strategies, financing methods and leveraging techniques that work are revealed.
12:00 PM - 1:00 PM
COMPETITIVE EVENTS BRIEFINGS SEE PAGES 13-21
1:15 PM - 2:00 PM
ENTREPRENEURSHIP CHALLENGE ORIENTATION SALES CHALLENGE SEMINAR + SIGN-UP SEE PAGE 22
3:00 PM - 4:00 PM
CHAPTER TO CHAPTER BEST PRACTICE SHARING PALM BALLROOM 3-5 (See page 23)
P ROF ESSION AL DEVELOP MENT SERIES
GRAND BALLROOM 5
9
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COMPETITIVE EVENTS
2018-2019
COMPETITIVE EVENTS INDIVIDUAL CASE STUDY EVENTS CORPORATE FINANCE
FINANCE EXAM
ENTREPRENEURSHIP OPERATIONS
ENTREPRENEURSHIP EXAM
FASHION MERCHANDISING AND MARKETING
MARKETING EXAM
FINANCIAL ACCOUNTING
FINANCE EXAM
HOTEL AND LODGING HUMAN RESOURCE MANAGEMENT
HOSPITALITY AND TOURISM EXAM BUSINESS MANAGEMENT AND ADMINISTRATION EXAM
MANAGERIAL ACCOUNTING
FINANCE EXAM
MARKETING MANAGEMENT
MARKETING EXAM
RESTAURANT AND FOOD SERVICE MANAGEMENT RETAIL MANAGEMENT
1 CASE STUDY
1 STUDENT
Laptop, outside materials and internet allowed.
PREPARATION TIME
PRESENTATION TIME
HOSPITALITY AND TOURISM EXAM BUSINESS MANAGEMENT AND ADMINISTRATION EXAM
SALES MANAGEMENT MEETING TRAVEL AND TOURISM
MARKETING EXAM HOSPITALITY AND TOURISM EXAM
TEAM CASE STUDY EVENTS BUSINESS ETHICS BUSINESS-TO-BUSINESS MARKETING EVENT PLANNING FINANCIAL STATEMENT ANALYSIS INTERNATIONAL MARKETING
2 STUDENTS
1 CASE STUDY
PREPARATION TIME
Laptop, outside materials and internet allowed.
PRESENTATION TIME
MARKETING COMMUNICATIONS SPORTS AND ENTERTAINMENT MARKETING
PREPARED BUSINESS PRESENTATION EVENTS ADVERTISING CAMPAIGN
PRESENTATION TIME
1 TO 3 STUDENTS
PAGES ALLOWED
Laptop, outside materials and internet allowed.
1 TO 3 STUDENTS
PAGES ALLOWED
Laptop, outside materials and internet allowed.
BUSINESS RESEARCH
N/A
EMERGING TECHNOLOGY MARKETING STRATEGIES
1 TO 2 STUDENTS
PRESENTATION TIME
PRESENTATION TIME
Laptop, outside materials and internet allowed.
ENTREPRENEURSHIP - STARTING A BUSINESS
PRESENTATION TIME
1 TO 3 STUDENTS
PAGES ALLOWED
Laptop, outside materials and internet allowed.
1 TO 3 STUDENTS
PAGES ALLOWED
Laptop, outside materials and internet allowed.
ENTREPRENEURSHIP - GROWING YOUR BUSINESS
N/A
PROFESSIONAL SALES
1 STUDENT
Consult the Collegiate DECA Guide for complete details.
PRESENTATION TIME
PRESENTATION TIME
Laptop, outside materials and internet allowed.
SUNDAY 9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Grand Ballroom 5 Participants’ Briefing
MONDAY
TUESDAY
7:30 AM
7:30 AM
9:00 AM
9:30 AM
Edelweiss Event Director’s + Event Assistants’ Briefing Edelweiss Preliminary Competition
Edelweiss Event Director’s + Event Assistants’ Briefing
ADVERTISING CAMPAIGN
Edelweiss Final Competition
2:00 PM
Edelweiss Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
International Ballroom North Participants’ Briefing
7:30 AM
7:30 AM
8:00 AM
9:00 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
BUSINESS ETHICS
Grand Ballroom 5 Final Competition
2:00 PM
International Ballroom North Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Grand Ballroom 5 Participants’ Briefing
7:30 AM
7:30 AM
9:00 AM
9:30 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Fuchsia Event Director’s + Event Assistants’ Briefing
BUSINESS RESEARCH
Fuchsia Final Competition
2:00 PM
International Ballroom North Learn from the Pros
Palm Ballroom Professional Development Series
12:00 PM
International Ballroom North Participants’ Briefing
7:30 AM
7:30 AM
8:00 AM
9:00 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
BUSINESSTO-BUSINESS MARKETING
Grand Ballroom 5 Final Competition
2:00 PM
International Ballroom North Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Final Competition
CORPORATE FINANCE
COM PETITIVE EVENTS AGEN DA
9:00 AM
13
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SUNDAY 9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Grand Ballroom 8 Participants’ Briefing
MONDAY
TUESDAY
7:30 AM
7:30 AM
9:00 AM
10:00 AM
Hibiscus Event Director’s + Event Assistants’ Briefing Hibiscus Preliminary Competition
Gardenia Event Director’s + Event Assistants’ Briefing
EMERGING TECHNOLOGY MARKETING STRATEGIES
Gardenia Final Competition
2:00 PM
Hibiscus Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Grand Ballroom 5 Participants’ Briefing
7:30 AM
7:30 AM
9:00 AM
9:30 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Hibiscus Event Director’s + Event Assistants’ Briefing
ENTREPRENEURSHIP - GROWING YOUR BUSINESS
Hibiscus Final Competition
2:00 PM
International Ballroom North Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Grand Ballroom 5 Participants’ Briefing
7:30 AM
7:30 AM
9:00 AM
9:30 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Iris Event Director’s + Event Assistants’ Briefing
ENTREPRENEURSHIP - STARTING A BUSINESS
Iris Final Competition
2:00 PM
International Ballroom North Learn from the Pros
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
ENTREPRENEURSHIP OPERATIONS
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
International Ballroom North Participants’ Briefing
7:30 AM
7:30 AM
8:00 AM
9:00 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
2:00 PM
International Ballroom North Learn from the Pros
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Final Competition
EVENT PLANNING
COM PETITIVE EVENTS AGEN DA
9:00 AM
15
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SUNDAY 9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
MONDAY
TUESDAY
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
FASHION MERCHANDISING AND MARKETING
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
FINANCIAL ACCOUNTING
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
International Ballroom Center Participants’ Briefing
7:30 AM
7:30 AM
8:00 AM
9:00 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
FINANCIAL STATEMENT ANALYSIS
Grand Ballroom 5 Final Competition
2:00 PM
International Ballroom North Learn from the Pros
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
HOTEL AND LODGING
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Final Competition
HUMAN RESOURCE MANAGEMENT
COM PETITIVE EVENTS AGEN DA
9:00 AM
17
Walgreens is more than a place where you can build a career – it's an environment where you can truly make health and well-being simpler, easier and within reach for everyone on a daily basis. From our retail stores and distribution centers to our corporate offices, clinics and pharmacies, the message is clear: we're dedicated to being there for our patients and customers, and helping them lead healthier lives. Your role in our mission will be clear from day one, as you're given responsibilities, tasks and projects that matter. It's the reason that so many of our interns come back for full-time positions.
Join a team that cares. jobs.walgreens.com
SUNDAY 9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
International Ballroom Center Participants’ Briefing
MONDAY
TUESDAY
7:30 AM
7:30 AM
8:00 AM
9:00 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
INTERNATIONAL MARKETING
Grand Ballroom 5 Final Competition
2:00 PM
International Ballroom North Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
MANAGERIAL ACCOUNTING
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
International Ballroom Center Participants’ Briefing
7:30 AM
7:30 AM
8:00 AM
9:00 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
MARKETING COMMUNICATIONS
Grand Ballroom 5 Final Competition
2:00 PM
International Ballroom North Learn from the Pros
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
MARKETING MANAGEMENT
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Grand Ballroom 6 Participants’ Briefing
7:30 AM
7:30 AM
9:00 AM
10:00 AM
Poinsettia Event Director’s + Event Assistants’ Briefing Poinsettia Preliminary Competition
2:00 PM
Poinsettia Learn from the Pros
Begonia Event Director’s + Event Assistants’ Briefing Begonia Final Competition
PROFESSIONAL SALES
COM PETITIVE EVENTS AGEN DA
9:00 AM
19
FORGING NEW PATHS Offering both online hybrid and traditional classroom formats, we have the perfect graduate program to help you further your career.
ON-CAMPUS
/ / / /
Master of Accountancy Master of Science in Industrial Relations and Human Resources Master of Science in Finance MBA
ONLINE
/ / / /
Online Master of Science in Business Cybersecurity Management Online Master of Science in Business Data Analytics Online Master of Science in Forensic and Fraud Examination Online Hybrid MBA
GRADUATE CERTIFICATE
/ Forensic Accounting and Fraud Examination business.wvu.edu/graduate-degrees
SUNDAY 9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
MONDAY
TUESDAY
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
RESTAURANT AND FOOD SERVICE MANAGEMENT
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
RETAIL MANAGEMENT
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
SALES MANAGEMENT MEETING
Grand Ballroom 5 Final Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
Palm Ballroom Professional Development Series
12:00 PM
International Ballroom Center Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
International Ballroom North Event Director’s + Event Assistants’ Briefing International Ballroom North Preliminary Competition
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing
SPORTS AND ENTERTAINMENT MARKETING
Grand Ballroom 5 Final Competition
2:00 PM
International Ballroom North Learn from the Pros
9:00 AM
Palm Ballroom Professional Development Series
12:00 PM
Palm Ballroom Participants’ Briefing
7:30 AM
7:30 AM
8:30 AM
9:30 AM
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Preliminary Competition
2:00 PM
Grand Ballroom 5 Learn from the Pros
Grand Ballroom 5 Event Director’s + Event Assistants’ Briefing Grand Ballroom 5 Final Competition
TRAVEL AND TOURISM
COM PETITIVE EVENTS AGEN DA
9:00 AM
21
CHALLENGES Students entered in an official competitive event may also compete in the Entrepreneurship Challenge team competition OR the Sales Challenge individual competition. Interested students must attend one of the orientation sessions listed below. Students planning to compete must officially sign up to compete at the sign-up time slots below. SUNDAY ENTREPRENEURSHIP CHALLENGE
MONDAY
1:15 PM – 2:00 PM
7:30 AM – 8:45 AM
(optional)
(mandatory unless attended previous day)
Grand Ballroom 5 Orientation and Team Sign-up
Palm Ballroom 3-5 Orientation and Team Sign-up
10:00 AM
Palm Ballroom 3-5 Product Positioning
TUESDAY 10:00 AM
Grand Ballroom 5 Final Competition
8:00 PM
Palm Ballroom Grand Awards Session
11:00 AM
Palm Ballroom 3-5 Developing Your Value Proposition
12:00 PM
Palm Ballroom 3-5 Business Modeling and Bootstrap Financing
3:30 PM
Palm Ballroom 3-5 Preliminary Competition
SALES CHALLENGE Additional support and assistance has been provided by the Alan E. Hall Center for Sales Excellence at Weber State University.
1:15 PM – 2:00 PM
Grand Ballroom 6 Successful Selling Seminar Presented by the Alan E. Hall Center for Sales Excellence at Weber State University Student Sign-up
9:00 AM - 9:45 AM Palm Ballroom 3-5 Successful Selling Seminar (repeated)
Presented by the Alan E. Hall Center for Sales Excellence at Weber State University Student Sign-up
10:00 AM – 10:30 AM Palm Ballroom 3-5 Foyer Student Sign-up
3:30 PM
CHALLENGES
Grand Ballroom 5 Preliminary Competition
22
Disney Springs is a one-of-a-kind retail, dining and entertainment district located in the heart of the Walt Disney World Resort. It’s also home to a collection of more than 180 shops, entertainment venues and restaurants, including top-name retail brands, specialty boutiques and dining experiences created by celebrity and award-wining chefs. As a participant in Collegiate DECA ICDC, you have access to a wide variety of special deals and discounts at Disney Springs throughout your time in Orlando! All you need to do is show your Collegiate DECA ICDC badge while visiting these participating retailers and request your discount. Check the #CDECAICDC app for a list of participating retailers.
10:00 AM
Grand Ballroom 5 Final Competition
8:00 PM
Palm Ballroom Grand Awards Session
INSTITUTES SUNDAY 9:00 AM – 10:00 AM Palm Ballroom Professional Development Series Kick-off
MONDAY 8:00 AM - 5:00 PM Narcissus All Day Activities
Narcissus Team Presentations
CULINARY MANAGEMENT INSTITUTE
Palm Ballroom Grand Awards Session
Narcissus Project Work and Consultation, Orientation and Project Briefing
Palm Ballroom Professional Development Series Kick-off
9:30 AM
8:00 PM
10:15 AM – 4:00 PM
9:00 AM – 10:00 AM
TUESDAY
8:00 AM - 5:00 PM Magnolia All Day Activities
10:15 AM – 11:50 AM See page 9 Professional Development Series Workshops
9:30 AM
Magnolia Team Presentations
MANAGEMENT INSTITUTE
8:00 PM
Palm Ballroom Grand Awards Session
1:00 PM – 4:00 PM
SUNDAY, APRIL 14
TUESDAY, APRIL 16
3:00 PM – 4:00 PM
1:00 PM – 2:O0 PM
CHAPTER TO CHAPTER BEST PRACTICE SHARING Join your Collegiate DECA Executive Officers and association and chapter leaders to share best practices to strengthen your chapter. Topics will include member recruitment, member retention, running an invitational competition, association level and beyond leadership opportunities, case study best practices and chapter finances. This session is open to all members. PALM BALLROOM 3-5
CHAPTER LEADERSHIP TRAINING Have you been selected to serve as a leader within your chapter? Are you interested in a chapter leadership position? This session is for you! Designed to provide you with the tools you need to be a successful chapter leader, topics will include team building, communication skills, how to develop a strong leadership team and productivity resources.
IN STI TUTES + EM ERGING LEADER SERIES
Magnolia Project Work and Consultation, Orientation and Project Briefing
INTERNATIONAL BALLROOM CENTER
23
ADVISOR PROFESSIONAL LEARNING SUNDAY, APRIL 14 | DOGWOOD & CAMELLIA Advisor Professional Learning is a unique professional learning event designed to help advisors take their chapter to the next level. Attendees will engage in an idea exchange led by a facilitator.
10:30 AM - 11:30 AM TABLE DISCUSSIONS AND EXCHANGE Get ready for an engaging professional learning session this year at ICDC! Chapter advisors and association managers will rotate from table to table to discuss “hot topics” and share best practices, ideas and solutions. Select three topics from the list to the right. Join a table for a personal and thought-provoking discussion of challenges and solutions. You’re invited to bring examples and handouts for a topic if you have them, or simply bring your thoughts and ideas. After 15 minutes, you will rotate to another topic.
TABLE TOPICS • Effective Branding • Faculty Support from Administration • Hosting Competitions • How to Improve the Focus of the Digitally Distracted • Member Recruitment • Utilizing Resources for Case Study Prep • Working with Business Partners • Working with High School Chapters
Join us to share your insights, network with your peers and learn from our facilitators.
ADVI SOR P ROFESS IONAL LEARNIN G
ASSOCIATION MEETINGS
24
ASSOCIATION
DATE
TIME
LOCATION
Arizona
Saturday, April 13
6:00 PM
Dogwood/Camelia
Florida
Saturday, April 13
9:30 PM
Grand Ballroom 7
Massachusetts
Saturday, April 13
9:30 PM
Grand Ballroom 6
Michigan
Saturday, April 13
7:00 PM
International Ballroom Center
Minnesota
Friday, April 12
7:30 PM
International Ballroom Center
Mississippi
Saturday, April 13
6:45 PM
Grand Ballroom 7
Missouri
Saturday, April 13
7:00 PM
Fuchsia/Gardenia
North Dakota
Saturday, April 13
7:15 PM
Grand Ballroom 8
North Dakota
Tuesday, April 16
10:00 PM
Grand Ballroom 6-8
Ontario
Saturday, April 13
7:00 PM
International Ballroom North
Texas
Saturday, April 13
6:30 PM
Grand Ballroom 6
Wisconsin
Saturday, April 13
6:00 PM
Grand Ballroom 5
Utah
Saturday, April 13
6:00 PM
Grand Ballroom 8
If your association is not listed, please check with your chartered association advisor or head of delegation.
HOTEL MAP 1ST FLOOR CONFERENCE
SALON 3
SALON 2
SALON 1
SALON 8
4
GRAND BALLROOM SALON 4
SALON 7
SALON 5
1
ROSE
1 AZALEA
2 CRYSTAL
2 BEGONIA
3 COVINGTON MILL
3 INTERNATIONAL BALLROOM
3 CAMELLIA
4 MAINSTREET MARKET
4 GRAND BALLROOM
4 DOGWOOD
5 ANDIAMO
5 PALM BALLROOM
5 EDELWEISS
6 BELLSTAND
6 SABAL
6 FUCHSIA
7 FRONT DESK
SALON 6
7 LANAI
7 GARDENIA
8 CONCIERGE
8 ARECA
8 HIBISCUS
9 FEDEX
9 VERANDA
9 IRIS
10 ACCENTS
10 OUTDOOR PAVILLION
10 JASMINE
11 JOHN T’S
EAST/WEST REGISTRATION
2ND FLOOR
1 BENIHANA 2 AVIS CAR RENTAL
11 KAHILI
12 DISNEY STORE
12 LILY
13 RUM LARGO
13 MAGNOLIA
14 GUEST LAUNDRY/ARCADE
14 NARCISSUS
SOUTH
15 ORANGE BLOSSOM 16 POINSETTIA 17 QUINCE
3
RUM LARGO
INTERNATIONAL BALLROOM CENTER
NORTH
1ST FLOOR
ATM CRYSTAL
COVINGTON MILL
AVIS
1
ANDIAMO
MAINSTREET MARKET ATM
NORTH REGISTRATION
FITNESS CENTER
FEDEX JOHN T’S CONCIERGE FRONT DESK
5
PALM BALLROOM
BELLSTAND
2
12
ACCENTS
3
DISNEY STORE
ROSE
4
5
SABAL
BENIHANA LANAI
ARECA
VERANDA
2ND FLOOR FUCHSIA GARDENIA HIBISCUS
IRIS
JASMINE
KAHILI
LILY
MAGNOLIA
MEZZANINE DOGWOOD
CAMELLIA
BEGONIA
AZALEA
ORANGE BLOSSOM
carey.jhu.edu
10
OUTDOOR PAVILLION
SKYBRIDGE TO DISNEY SPRINGS™ Symbols: Entrance Stairs Escalator Elevator
POINSETTIA
QUINCE
EXHIBITORS linkd.in/decainc
NARCISSUS
14 GUEST LAUNDRY + ARCADE
rpmcareers.org
napaonline.com
BALLROOM FOYERS SUNDAY MONDAY 10:00 AM - 2:30 PM 7:30 AM - NOON
stukent.com
jobs.walgreens.com
HOTEL MA P + EXHIBITORS
EDELWEISS
25 menswearhouse.com
shopdeca.org
business.wvu.edu
NATIONAL ADVISORY BOARD The National Advisory Board (NAB) is composed of companies, colleges and universities, foundations, and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors, sponsor and judge competitive events, and advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA, and we thank each member for their continued support of our programs.
ARYZTA (Otis Spunkmeyer, Inc.)
Marriott International, Inc.
Association of International Certified Professional Accountants
Men’s Wearhouse
AT&T ASPIRE
National Apartment Association Education Institute
Babson College Ball State University Miller College of Business
National Automotive Parts Association
Belmont University Jack C. Massey College of Business
National Student Leadership Conference
Berkeley College Boston University School of Hospitality Administration
NRF Foundation PepsiCo Chilled DSD Piper Jaffray & Co. Publix Super Markets, Inc.
College Works Painting
Queens University of Charlotte McColl School of Business
Custom Resources, LLC EDGE Productions FIDM/Fashion Institute of Design & Merchandising
NATION AL A DVISORY BOA RD
National Society of High School Scholars
CareerSafe Cornell University SC Johnson College of Business
RevRoad LLC. Sales and Marketing Executives International, Inc. SCAD SIFMA Foundation
Gear for Sports
Spirit Factory/Spirit Box
George Mason University School of Business
Stukent, Inc.
Georgian Court University
Temple University School of Sport, Tourism and Hospitality Management
Goodheart-Willcox Publisher
Universal Orlando Resort
H&R Block
University of Michigan Ross School of Business
Herff Jones, Inc. Hilton Hult International Business School IE University Isenberg School of Management UMass Amherst Johnson & Wales University Jostens, Inc. Junior Tours Keiser University Knowledge Matters Lawrence Technological University Lead2Feed
26
Muscular Dystrophy Association
M&M Productions USA
University of Texas at Dallas Naveen Jindal School of Management University of Wyoming Vector Marketing Corporation Walgreens Co. Wear-a-Knit Wegmans Food Markets Inc. West Virginia University W.P. Carey School of Business, Arizona State University
EXECUTIVE COMMITTEE ARZYTA (OTIS SPUNKMEYER, INC.) Jim White FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING Eva Gilbert, Lisa Morabito JOHNSON & WALES UNIVERSITY Tom Gauthier M&M PRODUCTIONS USA Mike Brown MARRIOTT INTERNATIONAL, INC. M. Andy Chaves MEN’S WEARHOUSE Andy Platko, Matthew Sadler NATIONAL APARTMENT ASSOCIATION EDUCATION INSTITUTE Sarah Cozewith VECTOR MARKETING CO. Helen Brown
YEARS OF SERVICE 20 YEARS
DECA thanks our generous donors for their support of our 2018-2019 annual giving campaign. Add your name to this list at www.deca.org/give
10 YEARS
DECA DIAMOND SOCIETY | $1,000+ David & Marsha Bock Frederick & Kathy O’Shay
DECA ICDC CIRCLE | $500 - $999 Frank Peterson Jodi Stamey Christopher Young DECA CHARTERED ASSOCIATION CIRCLE | $250 - $499
DECA CHAPTER CIRCLE | $100 - $249
Nandini Bandari Nicole (Nagel) Best Lara Crowell Justin Garakanian Paul Grethel Barbara Henn Bryan Long Krista Mullen Michael Naumann Mindy Rowland Philip Scheel Jon Summers Caren Voeller
YEARS OF SERVICE
5 YEARS
Ramsey A’ve Taylor Bew Dan Dover Bo Gebbie Lauren Petersen
27
BOARD OF DIRECTORS PRESIDENT Jacklyn Schiller PRESIDENT-ELECT Curtis Haley SECRETARY Dave Wait TREASURER Olga Plagianakos MEMBERS Shannon Aaron, Ginger Hill, Mary Peres and John Stiles NAB CHAIR M. Andy Chaves EX-OFFICIO MEMBERS Frank Peterson, Richard Faulkner
COMPETITIVE EVENT COORDINATORS
THANK YOU TO OUR VOLUNTEERS
Many volunteers have given freely of their time and expertise to ensure a successful conference for the members of Collegiate DECA. We recognize it is impossible to list everyone who assisted, and their efforts, visible throughout the entire conference, are appreciated. Because of them, Collegiate DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.
THANK YOU TO ORLANDO BUSINESS LEADERS Collegiate DECA extends its appreciation to the 300 Orlando-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.
THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the professional development academies and the other functions of Collegiate DECA’s International Career Development Conference. Briefings for event directors and assistants are scheduled throughout the conference and are critical for the success of the programs. Collegiate DECA extends a special thank you to our volunteers for their continued support of and dedication to Collegiate DECA and its emerging leaders and entrepreneurs.
Ed Grochowski, Wisconsin Karen Meuwissen, Minnesota Jeffrey Victor, New Jersey
CHALLENGES + INSTITUTES COORDINATORS ENTREPRENEURSHIP CHALLENGE Michael Siakpere, Wisconsin SALES CHALLENGE Brock Adams, Utah Mikelle Barberi-Weil, Utah CULINARY MANAGEMENT INSTITUTE Chef Adrian J. Barber, Florida Catherine Rice, Minnesota MANAGEMENT INSTITUTE Dr. Michelle Walker, Virginia
COME CHECK US OUT IN CRYSTAL VISIT SHOPDECA.ORG FOR MORE!
HONORARY LIFE AWARD
Honorary Life Membership is the highest award DECA can bestow on an individual. DECA is pleased to present a new member of this distinctive and deserving fellowship.
KEVIN REISENAUER | NORTH DAKOTA Kevin Reisenauer has dedicated his career and life to marketing education and DECA, contributing more than 40 years to the organization. His affiliation with DECA started when he was in high school where he served as chapter president and state reporter. He continued his involvement in college and started teaching marketing education, serving as a local DECA chapter advisor for 22 years. During his last five years as a chapter advisor, he also served as the DECA and Collegiate DECA state advisor for North Dakota. For the past 17 years he has served as the supervisor for marketing education for North Dakota Career and Technical Education. While serving as an association advisor, Kevin has committed time and energy at the international level. He served on the Secondary Council as a local advisor, which was his first stint on the national level. He has taken on many roles with DECA Inc. He served five terms (15 years) on the Board of Directors, three of which were as the President of the Board. He also served on the Collegiate Council and the Secondary Task Force. He was a member of the Competitive Events Task Force and the liaison to the National Advisory Board. He chaired the Competitive Events Task Force for two years and served as an event coordinator for both the high school and college ICDCs. He was the Chairperson of the Executive Officer Elections at both the high school and college conferences for more than ten years. He currently serves as the Chairperson of the MBAResearch Board of Directors, a partner with DECA to prepare the performance indicators for our competitive events. With a visionary philosophy and an educational mindset, Kevin has developed programs to strengthen student learning experiences, leadership opportunities and business partnerships. The true results of his leadership and involvement in DECA are the thousands of individuals’ lives he has changed because of their DECA experiences.
ADVISORS OF THE YEAR
STOCK MARKET GAME
Greg Anderson, ND Marnie Davis, AZ Suzanne Gut, MI Matthew Houseworth, MO Dr. Stacey McNeil, MS Craig Wilson, MN
1ST PLACE
5TH PLACE
2ND PLACE
6TH PLACE
ADMINISTRATOR OF THE YEAR Kelly Damron, AZ
Cristian Rodriguez Grand Canyon University, AZ
Anya Bower Emily Hayden Zuri Vazquez University of Wisconsin, Whitewater, WI
3RD PLACE
Adam Compton University of Wisconsin, Whitewater, WI
4TH PLACE
Zachary Farrer Matthew Moore Garrett Vonk Lawrence Technological University, MI
Jessica Schmidt William Woods University, MO
Karyna Sagalai Stefan Simic William Woods University, MO
7TH PLACE
Michael Ruotolo Penn State University – Berks, PA
AWARDS + RECOGNITION
AWARDS & RECOGNITION
29
GENERAL SESSION SEATING Please refer to the seating chart below and the conference app to assist you in finding your seats in the Palm Ballroom. Seating is assigned for all general sessions.
NV VA NC RI
MI
WA
KS
ND
MO
NJ ID
AZ
TX
PA
SC
TX NY
VIP
WY
MS
ONTARIO
MS
FL
CO WV
TN
MT
VIP
NH
AZ WI
WI
IL IA
UT
UT
MA
GEN ERAL SESSI ON SEATIN G
CA
30
CRYSTAL SUNDAY 11:00 AM - 1:00 PM MONDAY 10:00 AM - 12:00 PM 1:00 PM - 3:00 PM
Dress your best and have your complimentary photo taken. On a space-available basis
MN
2019-2020
INTERNATIONAL
CAREER DEVELOPMENT CONFERENCE
FA N TA S T I C F U T U R E S S TA R T H E R E
WE ARE SO MUCH MORE
THAN A PARTS STORE
Think NAPA is just an auto parts store? We are so much more! With 6,000 stores, 57 distribution centers, and 16,000 NAPA AutoCare Centers to support, we oer lots of awesome opportunities that you may not know exist. Some of our careers require an automotive background, but many do not. We oer internships, apprenticeships, part- and full-time employment in a variety of roles including Retail, Marketing, IT, Sales, Human Resources, Logistics, and an amazing 18-month Executive Management Trainee program where many of our leadership team started their careers with NAPA! Did you know that NAPA partners with the Walt Disney World resort, major airlines, schools, police, and re departments to keep their equipment and vehicles moving? ma cool things about NAPA! Just one of the many NAPA is proud to partner with DECA to help students across the country with scholarships, career exploration, and mentorship (national and local). Visit NAPAautojobs.com to discover the many career opportunities with NAPA!