INTERNATIONAL
CAREER DEVELOPMENT CONFERENCE
WASHINGTON, D.C. APRIL 11-14, 2018 #CDECAICDC
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CONFERENCE OVERVIEW + AGENDA Greetings from the Executive Director Greetings from the Executive Officer Team Overview Agenda Connect with #CDECAICDC Grand Opening Session
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CONFERENCE ACTIVITIES Emerging Leader Series Professional Development Academies Competitive Events Advisor Professional Development Forum Challenges Institutes
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PARTNERS National Advisory Board Years of Service Individual Donors
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CONFERENCE INFORMATION DECA Inc. Board of Directors Conference Coordinators Thank You to our Volunteers Conference Maps Exhibitors
INTERNATIONAL
CAREER DEVELOPMENT CONFERENCE
32
LOOKING AHEAD Theme ENGAGE
GREETINGS FROM THE EXECUTIVE DIRECTOR Welcome to the 2018 Collegiate DECA International Career Development Conference in Washington, D.C.
LOU DIGIOIA, CAE
EXECUTIVE DI RECTOR WELCOM E
@Loudig
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Over 1,500 Collegiate DECA members, advisors and corporate partners have gathered for the pinnacle event of the DECA year, and we could not be more excited to spend the next four days creating new connections, engaging in challenging new adventures and celebrating incredible achievements with each of you. This year, DECA challenged you to take advantage of all the #Limitless opportunities available to you, and you surpassed our expectations in every way. You participated in Collegiate DECA’s Leadership Passport Program, created innovative new products in the DECA Idea Challenge, attended ENGAGE in New York City and conquered the competition to make it all the way to the international stage at #CDECAICDC. While #CDECAICDC is the most anticipated event of the year, the next four days you’ll spend in D.C. will certainly go by faster than you ever expected. Be sure to take advantage of every opportunity Collegiate DECA offers you this week, such as meeting incredible corporate partners in the professional development academies and in our exhibits, sharing your experiences on social media using #CDECAICDC and exploring the historic and monumental sights around you. Remember, just because you’ve made it to #CDECAICDC doesn’t mean you’ve reached the end of your journey. Every new connection you make and challenge you conquer here at #CDECAICDC will bring you one step closer to achieving your dreams. Congratulations on making it to ICDC and get ready for a #Limitless week in Washington, D.C.!
GREETINGS FROM YOUR EXECUTIVE OFFICERS A year full of training, fundraising and competing at local conferences has brought you to the 2018 Collegiate DECA International Career Development Conference!
However, remember that #CDECAICDC is not only about the competition. We encourage you to engage with DECA’s National Advisory Board partners, your fellow members and the many professionals in this city. Remember, the best way to have a #Limitless experience is to take advantage of every opportunity that may come your way! Be sure to share your favorite memories on social media all week long using #CDECAICDC. Also, use DECA’s social media platforms and the conference application to connect with Collegiate DECA members and corporate partners during ICDC and long after the conference ends. Whether this is your first year as a Collegiate DECA member or your last, we wish you the best of luck as you take on the 2018 #CDECAICDC! From all of us on the Executive Officer Team, it has been an absolute pleasure and honor to serve you this past year. We have cherished every moment.
JAKE JARDINE
PRESIDENT @JakeJardineDECA
JOE ESPOSITO VICE PRESIDENT @cdecavpjoe
DARCIE HILL
VICE PRESIDENT @cdecavpdarcie
JOSHUA KOSHY VICE PRESIDENT @cdecavpjosh
PAUL AVERHART VICE PRESIDENT @cdecavppaul
EXECUTIVE OFF ICER WELCOME
The DECA Inc. staff and your Collegiate DECA Executive Officer Team would like to welcome you to historic Washington, D.C.! This conference is your chance to expand your network, strengthen your leadership abilities and compete with world class talent. We are certain that you will gain #Limitless memories, skills and friendships during your time at #CDECAICDC, and take home some incredible medallions and trophies!
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WASHINGTON D.C. | 2018
INTERNATIONAL CAREER DEVELOPMENT CONFERENCE TUESDAY, APRIL 10 5:00 PM – 8:00 PM
SHOP DECA
Sky View
5:00 PM – 9:00 PM
HEADQUARTERS
Grand Registration Desk
5:00 PM – 9:00 PM
REGISTRATION
Grand Registration Desk
BY APPOINTMENT
EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING
Rosslyn
ASSOCIATION MEETINGS (See Chartered Association Advisor or Head of Delegation for location and time.)
WEDNESDAY, APRIL 11 BY APPOINTMENT
EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING
Rosslyn
ASSOCIATION MEETINGS (See Chartered Association Advisor or Head of Delegation for location and time.) 8:00 AM – 8:45 AM
INDEPENDENT CHAPTER AND MEMBER ORIENTATION
Grand Ballroom J
8:00 AM – 1:00 PM
REGISTRATION
Grand Registration Desk
8:00 AM – 1:00 PM 3:00 PM – 8:00 PM
HEADQUARTERS
Grand Registration Desk
8:00 AM – 8:00 PM
SHOP DECA
Sky View
9:00 AM – 10:00 AM
ADVOCACY ON CAPITOL HILL ORIENTATION AND TRAINING
Grand Ballroom F
9:00 AM – NOON
OFFICER CANDIDATE ORIENTATION
Jefferson
9:00 AM – NOON
OFFICER NOMINATING COMMITTEE BRIEFING & INTERVIEWS
Lee
3:00 PM – 3:45 PM
INDEPENDENT CHAPTER AND MEMBER ORIENTATION (repeated)
Grand Ballroom J
4:30 PM – 5:30 PM
COLLEGIATE PROGRAM DISCUSSION (Hosted by Collegiate Task Force)
Grand Ballroom J
8:00 PM – 10:00 PM
GRAND OPENING SESSION
Arlington Ballroom
CON FEREN CE OVERVI EW AGENDA
THURSDAY, APRIL 12
4
6:00 AM – 9:00 AM
EXHIBITOR + OFFICER CANDIDATE BOOTH SET-UP
Ballroom Pre-Function Areas
7:30 AM – 4:00 PM
HEADQUARTERS
Grand Registration Desk
7:30 AM – 4:00 PM
SHOP DECA
Sky View
8:00 AM – 8:30 AM
ENTREPRENEURSHIP CHALLENGE ORIENTATION
Grand Ballroom H
8:00 AM – 8:30 AM
SALES CHALLENGE ORIENTATION
Grand Ballroom G
8:00 AM – 4:00 PM
CULINARY MANAGEMENT INSTITUTE
McLean
8:00 AM – 4:00 PM
MANAGEMENT INSTITUTE
Rosslyn I
8:30 AM – 9:00 AM
ENTREPRENEURSHIP CHALLENGE ORIENTATION (repeated)
Grand Ballroom H
8:30 AM – 9:00 AM
SALES CHALLENGE ORIENTATION (repeated)
Grand Ballroom G
9:00 AM – 2:30 PM
COLLEGE + CAREER EXHIBITS
Ballroom Pre-Function Areas
9:00 AM – 2:30 PM
OFFICER CANDIDATE BOOTHS
Ballroom Pre-Function Areas
9:15 AM – NOON
ADVISOR PROFESSIONAL DEVELOPMENT FORUM (See page 25)
Grand Ballroom C
9:30AM – 2:30 PM
PROFESSIONAL DEVELOPMENT ACADEMIES
See pages 9-14
2:45 PM – 3:30 PM
COMPETITIVE EVENT BRIEFINGS
See pages 15-23
3:30 PM – 5:00 PM
ENTREPRENEURSHIP CHALLENGE CONSULTATION + TEAM SIGN-UP
Arlington Registration Desk
3:30 PM – 5:00 PM
SALES CHALLENGE CONSULTATION + STUDENT SIGN-UP
Arlington Registration Desk
3:45 PM – 5:00 PM
ELECTION/VOTING DELEGATE SESSION
Grand Ballroom H
5:00 PM - 6:30 PM
ICDC LEADERSHIP FORUM (by Invitation only)
Arlington Ballroom I
FRIDAY, APRIL 13 7:00 AM – 5:00 PM
HEADQUARTERS
Grand Registration Desk
7:00 AM – 5:00 PM
SHOP DECA
Sky View
7:30 AM
EVENT DIRECTORS’ + EVENT ASSISTANTS’ BRIEFINGS
See pages 15-23
7:30 AM – 8:45 AM
ENTREPRENEURSHIP CHALLENGE CONSULTATION + TEAM SIGN-UP
Grand Ballroom K
7:30 AM – 8:45 AM
SALES CHALLENGE CONSULTATION + STUDENT SIGN-UP
Grand Ballroom K
7:30 AM – 12:00 PM
COLLEGE + CAREER EXHIBITS
Ballroom Pre-Function Areas
7:30 AM – 5:00 PM
OFFICER CANDIDATE BOOTHS
Ballroom Pre-Function Areas
8:00 AM – 9:00 AM
JUDGES’ ORIENTATION + RECEPTION
Arlington Ballroom II
8:00 AM – 3:00 PM
SALES CHALLENGE SEMINARS (See page 26)
Grand Ballroom K
8:00 AM – 5:00 PM
COMPETITIVE EVENT PRELIMINARY COMPETITION
See pages 15-23
8:00 AM – 5:00 PM
CULINARY MANAGEMENT INSTITUTE
McLean
8:00 AM – 5:00 PM
MANAGEMENT INSTITUTE
Rosslyn I
9:00 AM – 1:00 PM
ENTREPRENEURSHIP CHALLENGE SEMINARS (See page 26)
Grand Ballroom K
2:00 PM
LEARN FROM THE PROS
See pages 15-23
3:30 PM – 5:30 PM
ENTREPRENEURSHIP CHALLENGE PRELIMINARY COMPETITION
Arlington Ballroom II
3:30 PM – 5:30 PM
SALES CHALLENGE PRELIMINARY COMPETITION
Grand Ballroom A
7:30 AM
EVENT DIRECTORS’ + EVENT ASSISTANTS’ BRIEFINGS
See pages 15-23
7:30 AM – 5:00 PM
HEADQUARTERS
Grand Registration Desk
7:30 AM – 5:00 PM
SHOP DECA
Sky View
8:15 AM
PRELIMINARY AWARDS SESSION
Arlington Ballroom
9:00 AM – 10:00 AM
JUDGES’ ORIENTATION + RECEPTION
Grand Ballroom G
9:00 AM – 6:00 PM
COMPETITIVE EVENT FINAL COMPETITION
See pages 15-23
9:30 AM
CULINARY MANAGEMENT INSTITUTE PRESENTATIONS
Grand Ballroom A
9:30 AM
MANAGEMENT INSTITUTE PRESENTATIONS
Lee
10:00 AM – 12:00 PM
ENTREPRENEURSHIP CHALLENGE FINAL COMPETITION
Jackson
10:00 AM – 12:00 PM
SALES CHALLENGE FINAL COMPETITION
Grand Ballroom A
10:30 AM - 11:30 AM
NEW CHAPTER WORKSHOP (See page 8)
Grand Ballroom K
10:30 AM – 12:00 PM
ELECTION/BUSINESS SESSION (See page 8)
Grand Ballroom J
1:00 PM – 2:00 PM
STUDENT-LED CHAPTER SESSION
Grand Ballroom K
7:00 PM
FINALIST WRITTEN MANUAL + CERTIFICATE + FEEDBACK FORM RETURN (Advisor or designee only)
Arlington Ballroom Registration Desk
8:00 PM
GRAND AWARDS SESSION
Arlington Ballroom
SUNDAY, APRIL 15 9:30 AM – 2:00 PM
NEW EXECUTIVE OFFICER ORIENTATION
Jackson
EVENTS WILL BE HELD IN THE CRYSTAL GATEWAY MARRIOTT UNLESS OTHERWISE NOTED.
CON FEREN CE OVERVI EW AGENDA
SATURDAY, APRIL 14
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#CDECAICDC SOCIAL MEDIA
FIND US @COLLEGIATEDECA + @DECAINC
Share your conference experience with 1,500 DECA members, advisors and business partners by using #CDECAICDC in all your tweets, photos, posts, snaps, videos and more!
GET THE APP
Download the official DECA Inc. conference app and get the 2018 Collegiate DECA ICDC Guide at bit.ly/cdecaapp18. With the app, you’ll be able to get instant conference notifications, create your own agenda, find and connect with exhibitors, meet conference speakers and join the #CDECAICDC conversation on social media. Plus, having the app means you’ll be the first to know the #CDECAICDC finalists on Saturday morning!
DON’T BE THE LAST TO KNOW
This year’s #CDECAICDC Social Media Team will be sharing every aspect of the #CDECAICDC experience on social media and on decadirect.org. Don’t miss out on a single Instagram post, Snapchat story or tweet! Go to decadirect.org to meet this year’s social media team, connect with them on social media and check out their stories all week long.
ICDC NEWS IN YOUR INBOX
Want the top conference stories without having to search online? Then sign up to receive #CDECAICDC Special Edition emails! You’ll get the top stories of the day, important updates and find out what activities are happening next, all in your inbox each day. Sign up now at decadirect.org or email communications@deca.org to get added to the list.
KEEP THE #CDECAICDC CONNECTIONS GOING
Your #CDECAICDC connections don’t have to end once the conference is over. Keep them going by joining the DECA Inc. LinkedIn Group at linkd.in/decainc. You’ll be instantly connected to a #LIMITILESS network of DECA members, alumni, advisors and business partners. Stop by the DECA Alumni booth to join now.
WEDNESDAY 8:00 PM
GRAND OPENING SESSION ARLINGTON BALLROOM
Collegiate DECA’s Grand Opening Session kicks off #CDECAICDC with excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs. The Grand Opening Session, led by your 2017-2018 Executive Officer Team, will feature the annual parade of chartered associations, scholarship presentations, student and advisor recognition, and the exciting keynote speaker below.
JOHNNY CUPCAKES KEYNOTE PRESENTATION Johnny Cupcakes is the first ever ‘T-Shirt Bakery,’ combining a t-shirt shop with the aesthetic of a bakery. Commonly, customers walk in expecting to purchase a cupcake and are upset when they find a t-shirt shop. However, for the customers who know about Johnny and his business they immediately fall in love with the charm, aroma and excellent experience of the shop. Johnny’s uncanny ability to build customer loyalty and have people camp out for sales has been featured on Forbes, The Wall Street Journal, INC Magazine, The New York times and more. Additionally, Johnny Cupcakes products were seen in the Seth Rogan movie, This is The End.
SCHOLARSHIP PROVIDERS
Collegiate DECA is grateful to the following National Advisory Board companies and supporters for providing scholarships to Collegiate DECA student members:
DECA Inc. DECA Legacy of Leadership Franchise Education & Research Foundation (Don DeBolt) Marriott International, Inc. National Automotive Parts Association (NAPA)
WEDNESDAY, APRIL 11 4:30 PM – 5:30 PM
COLLEGIATE PROGRAM DISCUSSION
Hosted by Collegiate Task Force Join members of DECA’s Collegiate Task Force as they share program changes for 2018-2019 and lead discussions on what the Collegiate DECA Program should look like in the future. GRAND BALLROOM J
SATURDAY, APRIL 14 EMERGI NG LEADER SERIES
10:30 AM – 11:30 AM
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NEW CHAPTER WORKSHOP
Are you part of a new or reactivated chapter? This workshop will cover valuable topics such as fundraising, recruiting, working with your school and much more. GRAND BALLROOM K
1:00 PM – 2:00 PM
STUDENT-LED CHAPTER SESSION
Student leaders are a valuable part of our organization, and are sometimes a driving force behind establishing and maintaining a chapter. If this sounds like you, join us for a special session to share your ideas with other student-led chapters. GRAND BALLROOM K
PROFESSIONAL DEVELOPMENT ACADEMIES The Collegiate DECA Professional Development Academies (PDAs) provide International Career Development Conference attendees the unique opportunity to gain real-world expertise and insight from industry professionals. By attending PDAs, within your designated career track, you are able to see the connections your Collegiate DECA competitive event has with actual professions in your desired industry.
Business Ethics Business Research Human Resource Management Retail Management Sales Management Meeting
HOSPITALITY + TOURISM Event Planning Hotel and Lodging Restaurant and Food Service Management Travel and Tourism
MARKETING + COMMUNICATIONS ENTREPRENEURSHIP
Entrepreneurship Challenge Entrepreneurship (Growing Your Business) Entrepreneurship (Starting a Business)
FINANCE + ACCOUNTING Accounting Banking Financial Services Corporate Finance Financial Statement Analysis
Advertising Campaign Business-to-Business Marketing Emerging Technology Marketing Strategies Fashion Merchandising and Marketing International Marketing Marketing Communications Marketing Management Professional Sales Sales Challenge Sports and Entertainment Marketing
P ROF ESSION AL DEVELOP MENT AC ADEMIES
BUSINESS MANAGEMENT + ADMINISTRATION
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BUSINESS MANAGEMENT + ADMINISTRATION PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 12 9:30 AM
ACADEMY KICKOFF
Joe Esposito, Collegiate DECA Vice President Receive an overview of your professional development day and network with your peers while preparing to engage with DECA’s corporate partners to get the most out of your conference experience. You will learn about the topic for the ICDC Engage mini-case competition, build your competition team and receive instructions for submitting your case study solutions. The top team in your academy will be recognized at the Grand Awards Session. GRAND BALLROOM J
10:00 AM BUS INESS MAN AGEM EN T + ADMIN ISTRATION ACADEMY
VISIT COLLEGE + CAREER EXHIBITS
10
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
11:00 AM
BUSINESS AND INDUSTRY ENGAGE PRESENTATION
Sarah Levine, Director of Workforce Development, National Apartment Association Education Institute (NAAEI) Have you considered a career in residential property management? With nearly 20 years of experience in the apartment industry, Sarah Levine of NAAEI will share career opportunities and strategies to excel in the field. This National Advisory Board (NAB) partner will also give key insights on how online presence management is impacting the apartment industry and how industry-leading brands are tackling the issue. Discover how NAAEI has connected with Engage NYC participants and Collegiate DECA chapters this past year, how those experiences have impacted their online presence, and how the organization will engage with next year’s case topic. GRAND BALLROOM J
12:00 PM
LUNCH ON YOUR OWN
1:30 PM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
2:30 PM
SUBMIT YOUR TEAM’S ICDC ENGAGE WRITTEN CASE STUDY SOLUTIONS GRAND BALLROOM J
2:45 PM
COMPETITIVE EVENT BRIEFINGS See pages 15-23 for details.
3:30 PM - 5:00 PM
ENTREPRENEURSHIP CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) SALES CHALLENGE CONSULTATION AND SIGN- UP (open to all event competitors) ARLINGTON BALLROOM REGISTRATION DESK
ENTREPRENEURSHIP PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 12 9:30 AM
ACADEMY KICKOFF
Josh Koshy, Collegiate DECA Vice President Receive an overview of your professional development day and network with your peers while preparing to engage with DECA’s corporate partners to get the most out of your conference experience. You will learn about the topic for the ICDC Engage mini-case competition, build your competition team and receive instructions for submitting your case study solutions. The top team in your academy will be recognized at the Grand Awards Session. ARLINGTON BALLROOM I
10:00 AM
BUSINESS AND INDUSTRY ENGAGE PRESENTATION
Mike Brown, Founder & CEO, M&M Productions USA Looking for insight on transforming an idea into a thriving business? Learn how the founder and CEO of M&M Productions, Mike Brown, turned a small DJ company into a nationally-recognized, full-service event, broadcast and video production company serving high-profile entertainment, political and corporate clients. This National Advisory Board (NAB) partner will also discuss how online presence management is impacting their brand and the media industry. Hear how M&M Productions has connected with Collegiate DECA members throughout the year and at Engage NYC, and how those experiences have impacted their online presence management. Prepare to leave with strategies on how you can take on next year’s case topic. ARLINGTON BALLROOM I
11:00 AM
VISIT COLLEGE + CAREER EXHIBITS BALLROOM PRE-FUNCTION AREAS
12:00 PM
LUNCH ON YOUR OWN
1:30 PM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
2:30 PM
SUBMIT YOUR TEAM’S ICDC ENGAGE WRITTEN CASE STUDY SOLUTIONS ARLINGTON BALLROOM I
2:45 PM
COMPETITIVE EVENT BRIEFINGS See pages 15-23 for details.
3:30 PM - 5:00 PM
ENTREPRENEURSHIP CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) SALES CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) ARLINGTON BALLROOM REGISTRATION DESK
ENTREP RENEURS HI P ACA DEMY
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters).
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FINANCE + ACCOUNTING PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 12 9:30 AM
ACADEMY KICKOFF
Jake Jardine, Collegiate DECA President Receive an overview of your professional development day and network with your peers while preparing to engage with DECA’s corporate partners to get the most out of your conference experience. You will learn about the topic for the ICDC Engage mini-case competition, build your competition team and receive instructions for submitting your case study solutions. The top team in your academy will be recognized at the Grand Awards Session. ARLINGTON BALLROOM II
10:00 AM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
11:00 AM
FI NAN CE + ACCOUNTIN G ACA DEMY
BUSINESS AND INDUSTRY ENGAGE PRESENTATION
12
Jeff Wilson II, Association of International CPAs Are you interested in Finance? Have you considered becoming a CPA, opening up career paths in public accounting, corporate, government, entrepreneurship and more? With over a decade of experience in accounting, Jeff is an innovative and driven professional who will provide insight into the many career pathways available in the field. Highlights of member and National Advisory Board (NAB) partner engagement will be shared around the topic of online presence management. Ideas will also be provided for engaging NAB partners around next year’s case topic. ARLINGTON BALLROOM II
12:00 PM
LUNCH ON YOUR OWN
1:30 PM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
2:30 PM
SUBMIT YOUR TEAM’S ICDC ENGAGE WRITTEN CASE STUDY SOLUTIONS ARLINGTON BALLROOM II
2:45 PM
COMPETITIVE EVENT BRIEFINGS See pages 15-23 for details.
3:30 PM - 5:00 PM
ENTREPRENEURSHIP CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) SALES CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) ARLINGTON BALLROOM REGISTRATION DESK
HOSPITALITY + TOURISM PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 12 9:30 AM
ACADEMY KICKOFF
Darcie Hill, Collegiate DECA Vice President Receive an overview of your professional development day and network with your peers while preparing to engage with DECA’s corporate partners to get the most out of your conference experience. You will learn about the topic for the ICDC Engage mini-case competition, build your competition team and receive instructions for submitting your case study solutions. The top team in your academy will be recognized at the Grand Awards Session. GRAND BALLROOM B
10:00 AM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
11:00 AM
Andy Chaves, Senior Executive, Youth Strategies & Partnerships, Workforce Engagement & Global Diversity, Marriott International, Inc. Opportunity awaits you in the hospitality industry! As a leading global lodging company and National Advisory Board (NAB) member, Marriott will share insights on how students with a variety of career interests can find their niche in the industry. With 20 years of experience with the company, Andy Chaves will discuss how online presence management impacts the hospitality industry and how Marriott is managing their online presence. Discover how Collegiate DECA members have connected with Marriott, including Engage NYC, and how those experiences impacted Marriott’s online presence. You’ll also leave with insights on next year’s case topic. GRAND BALLROOM B
12:00 PM
LUNCH ON YOUR OWN
1:30 PM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
2:30 PM
SUBMIT YOUR TEAM’S ICDC ENGAGE WRITTEN CASE STUDY SOLUTIONS GRAND BALLROOM B
2:45 PM
COMPETITIVE EVENT BRIEFINGS See pages 15-23 for details.
3:30 PM - 5:00 PM
ENTREPRENEURSHIP CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) SALES CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) ARLINGTON BALLROOM REGISTRATION DESK
HOS PITALITY + TOURISM ACADEMY
BUSINESS AND INDUSTRY ENGAGE PRESENTATION
13
MARKETING + COMMUNICATIONS PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 12 9:30 AM
ACADEMY KICKOFF
Paul Averhart, Collegiate DECA Vice President Receive an overview of your professional development day and network with your peers while preparing to engage with DECA’s corporate partners to get the most out of your conference experience. You will learn about the topic for the ICDC Engage mini-case competition, build your competition team and receive instructions for submitting your case study solutions. The top team in your academy will be recognized at the Grand Awards Session. ARLINGTON BALLROOM IV
10:00 AM
MA RKETI NG + COMM UN ICATIONS ACADEMY
BUSINESS AND INDUSTRY ENGAGE PRESENTATION
14
Matthew Sadler, Business Outreach Specialist, Men’s Wearhouse Are you looking to be leader in retail sales and marketing? Gain insights from a leading international brand and distinct National Advisory Board (NAB) partner that has been offering quality and personalized service for over 35 years. Drawing from his more than 15 years with Men’s Wearhouse and Tailored Brands, Inc., Matthew Sadler will also share how online presence management is impacting their brand and the retail industry. Hear how Men’s Wearhouse is connecting with Collegiate DECA members throughout the year and specifically at Engage NYC, and how those experiences have impacted their online presence management. Receive strategies for excelling in next year’s case topic. ARLINGTON BALLROOM IV
11:00 AM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
12:00 PM
LUNCH ON YOUR OWN
1:30 PM
VISIT COLLEGE + CAREER EXHIBITS
Network with College + Career Exhibitors and Executive Officer Candidates. Work with your team on the ICDC Engage mini-case competition. Test your knowledge through a Virtual Business Simulation (hosted by Knowledge Matters). BALLROOM PRE-FUNCTION AREAS
2:30 PM
SUBMIT YOUR TEAM’S ICDC ENGAGE WRITTEN CASE STUDY SOLUTIONS ARLINGTON BALLROOM IV
2:45 PM
COMPETITIVE EVENT BRIEFINGS See pages 15-23 for details.
3:30 PM - 5:00 PM
ENTREPRENEURSHIP CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) SALES CHALLENGE CONSULTATION AND SIGN-UP (open to all event competitors) ARLINGTON BALLROOM REGISTRATION DESK
COMPETITIVE EVENTS THURSDAY
FRIDAY
SATURDAY
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom II
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
ACCOUNTING
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
9:00 AM
10:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Arlington Ballroom II
Madison
Madison
Mt. Vernon
ADVERTISING CAMPAIGN
Mt. Vernon
2:00 PM Madison
Learn from the Pros
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom II
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
BANKING FINANCIAL SERVICES
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:00 AM
9:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom J
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
2:00 PM
Grand Ballroom A
Grand Ballroom A
BUSINESS ETHICS
COM PETITIVE EVENTS AGEN DA
9:30 AM
Arlington Ballroom IV
Learn from the Pros
15
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THURSDAY
FRIDAY
SATURDAY
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
9:00 AM
10:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom J
Grand Ballroom D
Arlington Ballroom IV
Arlington Ballroom IV
Fairfax Boardroom
BUSINESS RESEARCH
Fairfax Boardroom
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:00 AM
9:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Grand Ballroom A
BUSINESSTO-BUSINESS MARKETING
Grand Ballroom A
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom II
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
CORPORATE FINANCE
Grand Ballroom A
2:00 PM
Grand Ballroom A
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
9:00 AM
10:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Grand Ballroom J
Arlington Ballroom IV
Arlington Ballroom IV
Manassas
EMERGING TECHNOLOGY MARKETING STRATEGIES
Manassas
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
9:00 AM
10:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom I
Arlington Ballroom I
Arlington Ballroom IV
Arlington Ballroom IV
2:00 PM
Jefferson
Jefferson
ENTREPRENEURSHIP GROWING YOUR BUSINESS
COM PETITIVE EVENTS AGEN DA
Learn from the Pros
Arlington Ballroom IV
Learn from the Pros
17
THURSDAY
FRIDAY
SATURDAY
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
9:00 AM
10:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom I
Arlington Ballroom I
Arlington Ballroom IV
Arlington Ballroom IV
Madison
ENTREPRENEURSHIP STARTING A BUSINESS
Madison
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:00 AM
9:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom B
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Grand Ballroom A
EVENT PLANNING
Grand Ballroom A
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
FASHION MERCHANDISING AND MARKETING
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:00 AM
9:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom II
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Grand Ballroom A
FINANCIAL STATEMENT ANALYSIS
Grand Ballroom A
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom B
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
2:00 PM
Grand Ballroom A
Grand Ballroom A
HOTEL AND LODGING
COM PETITIVE EVENTS AGEN DA
9:30 AM
Grand Ballroom A
Learn from the Pros
19
TAKING STOCK WITH TEENS ONLINE SURVEY
w w w. p i p e r j a f f ra y. c o m / t e e n s
THURSDAY
FRIDAY
SATURDAY
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom J
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
HUMAN RESOURCE MANAGEMENT
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:00 AM
9:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Grand Ballroom A
INTERNATIONAL MARKETING
Grand Ballroom A
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:00 AM
9:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Grand Ballroom A
MARKETING COMMUNICATIONS
Grand Ballroom A
2:00 PM
Arlington Ballroom IV
Learn from the Pros
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
MARKETING MANAGEMENT
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
9:00 AM
10:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Grand Ballroom F
Mt. Vernon
Mt. Vernon
2:00 PM
McLean
McLean
PROFESSIONAL SALES
COM PETITIVE EVENTS AGEN DA
9:30 AM
Mt. Vernon
Learn from the Pros
21
Residential property management? What’s that?
Learn why residential property management offers the best careers you never knew existed.
Visit RPMcareers.org to launch your career today!
THURSDAY
FRIDAY
SATURDAY
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom B
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
RESTAURANT AND FOOD SERVICE MANAGEMENT
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom J
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
RETAIL MANAGEMENT
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom J
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
Grand Ballroom A
SALES MANAGEMENT MEETING
Grand Ballroom A
2:00 PM
Grand Ballroom A
Learn from the Pros
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:00 AM
9:00 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Arlington Ballroom IV
Grand Ballroom A
SPORTS AND ENTERTAINMENT MARKETING
Grand Ballroom A
2:00 PM
Arlington Ballroom IV
Learn from the Pros
9:30 AM
7:30 AM
7:30 AM
Professional Development Academy
Event Director’s + Event Assistants’ Briefing
Event Director’s + Event Assistants’ Briefing
2:45 PM
8:30 AM
9:30 AM
Participants’ Briefing
Preliminary Competition
Final Competition
Grand Ballroom B
Grand Ballroom C
Grand Ballroom A
Grand Ballroom A
2:00 PM
Grand Ballroom A
Grand Ballroom A
TRAVEL AND TOURISM
COM PETITIVE EVENTS AGEN DA
9:30 AM
Grand Ballroom A
Learn from the Pros
23
AWARDS & RECOGNITION ADVISORS OF THE YEAR Tawnya Bernsdorf, ND Chef Michael Broughten, MN Frank Lanko, WI Shelly McVay, MO Susan Meschkow, AZ
ADMINISTRATORS OF THE YEAR Dr. Brad Piazza, WI Dr. Michael Smith, MI Rachel Van West, AZ
ENGAGE ONLINE STOCK MARKET CASE STUDY GAME 1ST PLACE
Savannah Bice Lindenwood University, MO
2ND PLACE
Denisses Cortorreal Mai Her Community College of Rhode Island-Providence, RI
3RD PLACE
Nicole Celeste Theresa Chiang Ana Leon LDS Business College, UT
DECA IDEA CHALLENGE WINNING TEAM Troy Cini Tristan Korzelius Joseph Walsh Northwood University, MI
1ST PLACE
6TH PLACE
2ND PLACE
7TH PLACE
Mike Ruotolo Penn State University, PA
Cosmo Ha University of Texas at Dallas, TX
3RD PLACE
8TH PLACE
Darian Kempenich North Dakota State College of Science-Fargo, ND
Zack Dichtel Montana Tech of The University of Montana, MT
4TH PLACE
9TH PLACE
Jace Pederson Mayville State University, ND
Matthew Knutson Shawn Peterson University of North Dakota, ND
5TH PLACE
Anya Bower Alexandrea Busch Kayla Maksen University of Wisconsin- Whitewater, WI
OUTSTANDING SERVICE AWARD OLGA PLAGIANAKOS, Ontario
24
Amanda Steinbis Lawrence Technological University, MI
Rodrigo Alves Rochelle Garcia Marco Prates William Woods University, MO
10TH PLACE
Haley Geliche Emily Hayden Kelsey Wilson University of Wisconsin, WI
ADVISOR PROFESSIONAL DEVELOPMENT FORUM THURSDAY, APRIL 12 | GRAND BALLROOM C
The Advisor Professional Development Forum is a unique professional learning event designed to help advisors take their chapter to the next level. Attendees will engage in an idea exchange led by leading advisors and corporate partners.
Continental Breakfast
■ SCOTT R. JONES | Co-chair, Collegiate Task Force
9:10 AM OPENING SPEAKER
EDUCATING IN A BUSINESS WORLD Learn how California is responding to recent state and federal pushes to provide education that prepares students for careers by providing exciting opportunities, such as project-based internships, to establish and grow better relationships with business partners. ■ DR. MARSHALL MITZMAN | President of the Board of Trustees, Chabot-Las Positas Community College District, CA
9:30 AM IDEAFEST
ENGAGE: THE CONCEPT, THE EXPERIENCE AND THE PATH FORWARD Collegiate DECA’s Engage model is designed to connect faculty and members with business partners and cutting-edge resources that enhance both teaching and learning through local, online and international activities and events. Sarah Levine will engage faculty in a discussion about Engage: The Concept, The Experience and The Path Forward. ■ SARAH LEVINE | Director of Workforce Development, NAA Education Institute
INCREASING CHAPTER VISIBILITY: DISPEL THE MYTH AND COLLABORATE Chapter visibility can be challenging, especially at a university with a long history of science, technology, engineering and mathematics (STEM) education. Hear how Kettering University’s DECA chapter has become visible in the community and instrumental in promoting business and entrepreneurship. ■ DR. KENNETH WILLIAMS | Assistant Professor of Business Administration, Kettering University, MI
INTROSPECTION: HELPING STUDENTS DISCOVER THEIR LEADERSHIP TRAITS Help your chapter members become their best leader through direct, brief discussions. Learn how you can offer ideas, techniques and insights on leadership from a new perspective. Students can then immediately implement the results to the organization. ■ STEVE LOWERY | Campus Safety Officer, Chabot College, CA
LIVE WHAT YOU LEARN: ENGAGED ACTIVE LEARNING In this digital age of instant information and sound-bite truths, how do you engage and create spaces of meaningful learning? This session will provide hands-on, proven examples of engaged student learning that you can use for immediate student success in the classroom and in your DECA organization. It will also provide ideas for connecting with business for partnerships, deeper learning and effective community building. ■ SHELLY MCVAY | Assistant Professor of Business, William Jewell College, MO
PREPARE YOUR STUDENTS FOR THE FUTURE OF BUSINESS WITH FREE QUICKBOOKS FROM INTUIT EDUCATION Join Intuit Education to learn how you can prepare your students for the future of business by incorporating free QuickBooks into your experiential instruction. We’ll discuss innovative ways to empower your students with career-ready skills, and look forward to your thoughts on how Intuit can become a strong DECA partner. ■ NICO VALENCIA | Project Manager, Intuit Education
PROJECT-BASED INTERNSHIPS: A TRUE ADVANTAGE FOR YOUR STUDENTS Create successful internships by developing projects that define and produce deliverables for DECA business partners. Learn how students and business partners can construct meaningful work projects together using structured, project-based processes. Add solid examples of work experience to your students’ resumes while proving the value of your students’ business education to your business partners. ■ CATHERINE PINKAS | Faculty – Business Applied Technology & Business, Chabot College, CA
RUNNING AN ON-CAMPUS ENTREPRENEURSHIP CHALLENGE EVENT Learn how our on-campus entrepreneurship challenge event attracts students to our chapter, helps keep our students engaged and ultimately leads to competition success at ICDC. ■ DR. JEFF CORNWALL | Jack C. Massey Chair and Professor of Entrepreneurship, Belmont University, TN
TAKING AWARENESS OF DECA TO NEW HEIGHTS! How can you compete when there is a myriad of student organizations on campus? Learn how Northwood University has successfully branded itself as being the business competition team equivalent to a college varsity athletic team. Discover how this chapter evolved into a powerhouse on campus and in the community! ■ JOHN GUSTINCIC | Director - Alden B. Dow Center for Creativity and Enterprise, Northwood University, MI
THIS IS NOT THE MARKETING SIMULATION YOU THINK YOU KNOW Brand-new Virtual Business College Case Simulations™ are the teaching tool for 2018: cloud-based, visually immersive, completely simulated businesses that change and react in real time to your students’ decisions. This is a totally new way to teach core marketing concepts. Learn how professors are using these modular and affordable College Case Simulations™ for homework or in-class assignments. ■ JOSH DERRY | Sales Consultant, Knowledge Matters
11:45 AM CLOSING REMARKS ■ SCOTT R. JONES | Co-chair, Collegiate Task Force
ADVI SOR P ROFESS IONAL DEVELOPMENT FORUM
9:00 AM WELCOME + INTRODUCTIONS
25
CHALLENGES
Students entered in an official competitive event may also compete in the Entrepreneurship Challenge team competition OR the Sales Challenge individual competition. Interested students must attend one of the Thursday morning orientation sessions listed below. Students planning to compete must then officially sign up to compete at either the Thursday afternoon or the Friday morning sign-up time slots. THURSDAY ENTREPRENEURSHIP CHALLENGE Additional support and assistance has been provided by the Belmont University College of Business Administration and the United States Association for Small Business and Entrepreneurship (USASBE).
FRIDAY
SATURDAY
8:00 AM 8:30 AM (repeated)
7:30 AM – 8:45 AM
10:00 AM
Consultation and Team Sign-up
Orientation
(mandatory unless attended previous day)
Finalist Presentations
Grand Ballroom H
9:00 AM
Ballroom Pre-function Areas
College + Career Exhibits
9:30 AM
See page 11 for details
Academy Kick Off
3:30 PM – 5:00 PM
Arlington Registration Desk
Consultation and Team Sign-up (optional)
Grand Ballroom K
9:00 AM
Grand Ballroom K
Franchising Franchise Education & Research Foundation
Jackson
8:00 PM
Arlington Ballroom
Grand Awards Session
10:00 AM
Grand Ballroom K
Product Positioning Dr. Lora Harding, Belmont University
11:00 AM
Grand Ballroom K
Developing Your Value Proposition Dr. Mark Schenkel, Belmont University
12:00 PM
Grand Ballroom K
Business Modeling and Bootstrap Financing Dr. Jeff Cornwall, Belmont University
3:30 PM
Arlington Ballroom II
Preliminary Competition
SALES CHALLENGE Additional support and assistance has been provided by the Alan E. Hall Center for Sales Excellence at Weber State University.
8:00 AM 8:30 AM (repeated)
7:30 AM – 8:45 AM
10:00 AM
Consultation and Team Sign-up
Orientation
(mandatory unless attended previous day)
Finalist Presentations
Grand Ballroom G
9:00 AM
Ballroom Pre-function Areas
College + Career Exhibits
CHALLENGES
9:30 AM
26
See page 14 for details
Academy Kick Off
3:30 PM – 5:00 PM
Arlington Registration Desk
Consultation and Team Sign-up (optional)
Grand Ballroom K
8:00 AM 1:00 PM (repeated) 2:00 PM (repeated) Grand Ballroom K
Selling Insights Presented by the Alan E. Hall Center for Sales Excellence at Weber State University
3:30 PM
Grand Ballroom A
Preliminary Competition
Grand Ballroom A
8:00 PM
Arlington Ballroom
Grand Awards Session
INSTITUTES THURSDAY
FRIDAY
SATURDAY
8:00 AM – 4:00 PM
8:00 AM - 5:00 PM
9:30 AM
Orientation and Project Briefing
All Day Activities
All Day Activities
McLean
McLean
Project Work and Consultation
Grand Ballroom A
CULINARY MANAGEMENT INSTITUTE
8:00 PM
Arlington Ballroom
8:00 AM – 4:00 PM
8:00 AM - 5:00 PM
9:30 AM
Orientation and Project Briefing
All Day Activities
All Day Activities
Rosslyn I
Project Work and Consultation
Rosslyn I
Lee
8:00 PM
Arlington Ballroom
Grand Awards Session
MANAGEMENT INSTITUTE
IN STI TUTES
Grand Awards Session
27
NATIONAL ADVISORY BOARD
NATION AL A DVISORY BOA RD
The National Advisory Board (NAB) is composed of companies, colleges and universities, foundations, and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors, sponsor and judge competitive events, and advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA and we thank each member for their continued support of our programs.
28
American Hotel & Lodging Educational Institute Association of International Certified Professional Accountants The Art Institutes ARYZTA (Otis Spunkmeyer, Inc.) AT&T ASPIRE Babson College Ball State University Miller College of Business Belmont University Jack C. Massey College of Business Berkeley College Boston University School of Hospitality Administration Bowling Green State University CareerSafe Chipotle Mexican Grill College Works Painting Cornell University SC Johnson College of Business Costco Wholesale Custom Resources, LLC EDGE Productions FIDM/Fashion Institute of Design & Merchandising Franchise Education & Research Foundation Gear for Sports George Mason University School of Business Georgian Court University Goodheart-Willcox Publisher H&R Block Herff Jones, Inc. Hilton Worldwide Hofstra University Hult International Business School IE University Isenberg School of Management UMass Amherst Johnson & Wales University Jostens, Inc. Journeys Junior Tours Keiser University Knowledge Matters Lawrence Technological University
Lead2Feed LIFE University Long Island University M.E./D.E. Supply Company M&M Productions USA Marriott International, Inc. Men’s Wearhouse Muscular Dystrophy Association National Apartment Association Education Institute National Automotive Parts Association National Society of High School Scholars National Student Leadership Conference Northwood University NRF Foundation Office Depot/Office Max PDC Productions PepsiCo Chilled DSD Piper Jaffray & Co. Publix Super Markets, Inc. Queens University of Charlotte McColl School of Business RevRoad LLC. Rochester Institute of Technology, Saunders College of Business Sales and Marketing Executives International, Inc. SIFMA Foundation Spirit Factory/Spirit Box Stukent, Inc. Temple University School of Sport, Tourism and Hospitality Management Universal Orlando Resort University of Delaware University of Michigan Ross School of Business University of Texas at Dallas Naveen Jindal School of Management University of Wyoming Vanguard Vector Marketing Corporation Walgreens Co. Wear-a-Knit Wegmans Food Markets Inc. West Virginia University W.P. Carey School of Business, Arizona State University
EXECUTIVE COMMITTEE ARYZTA (OTIS SPUNKMEYER, INC.) Dean Johnson FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING Eva Gilbert, Lisa Morabito JOHNSON & WALES UNIVERSITY Tom Gauthier M&M PRODUCTIONS USA Mike Brown MARRIOTT INTERNATIONAL, INC. Andy Chaves MEN’S WEARHOUSE Andy Platko, Matthew Sadler, Mike Sins NATIONAL APARTMENT ASSOCIATION EDUCATION INSTITUTE Sarah Levine VECTOR MARKETING CO. Helen Brown
USASBE 2019
Call for Engagement can be found at http://bit.ly/2IeGLxQ
Visit http://bit.ly/2tlcV7F for full conference details Submissions open May 16, 2018
YEARS OF SERVICE 30 YEARS
15 YEARS
DECA thanks our generous donors for their support of our 2017-2018 annual giving campaign. Add your name to this list at www.deca.org/connect
DECA DIAMOND SOCIETY | $1,000+
5 YEARS
David & Marsha Bock Nick Edwards J.D. Gidley Daniel Kelly Carrie Varoquiers
DECA ICDC CIRCLE | $500 - $999 David & Brenda Clark Tim Coffey Jeff Collins Jodi Stamey
NAB OF THE YEAR AWARD
Men’s Wearhouse
CONFERENCE ITEM SPONSORS A special thank you to these partners that have sponsored specific items for the conference.
DECA CHARTERED ASSOCIATION CIRCLE | $250 - $499 Kyle Burns Nicole Coffey Greg Murphy Jeanette Siegel Jeffrey Victor
DECA CHAPTER CIRCLE | $100 - $249 Ramsey A’Ve Kimberly Blindheim Savannah Bower Serge Buzey Aaron Crotty Junru Jiao Brittany Keating
CINCH BAGS
Tony Lipsky Laura Mae Martin Joey Patterson Diane Pruner
LANYARDS
PENCILS
Bettina Thompson Caren Voeller
WWW.D E CA.O RG/CO NNE CT
YEARS OF SERVICE/DONORS
MARLENE MORBITT-DUNN
29
BOARD OF DIRECTORS PRESIDENT Mary Peres PRESIDENT-ELECT Jacklyn Schiller SECRETARY Ginger Hill TREASURER Olga Plagianakos MEMBERS Curtis Haley, Ed Trang, Dave Wait NAB CHAIR Andy Chaves EX-OFFICIO MEMBERS Lou DiGioia, Richard Faulkner
COMPETITIVE EVENT COORDINATORS Ed Grochowski, Wisconsin Karen Meuwissen, Minnesota Jeffrey Victor, New Jersey
THANK YOU TO OUR VOLUNTEERS
These volunteers have given freely of their time and expertise to ensure a successful conference for the members of Collegiate DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, Collegiate DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.
THANK YOU TO WASHINGTON, D.C. BUSINESS LEADERS Collegiate DECA extends its appreciation to the 300 Washington, D.C.-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.
THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the professional development academies and the other functions of Collegiate DECA’s International Career Development Conference. Briefings for event directors and assistants are scheduled throughout the conference and are critical for the success of the programs. Collegiate DECA extends a special thank you to our volunteers for their continued support of and dedication to Collegiate DECA and its emerging leaders and entrepreneurs.
CHALLENGES + INSTITUTES COORDINATORS CHALLENGES + INSTITUTES Jaimie Thimmesh Rachie, Illinois ENTREPRENEURSHIP CHALLENGE Patrick Snyder, United States Association for Small Business and Entrepreneurship SALES CHALLENGE Dr. Alex Lawrence, Utah CULINARY MANAGEMENT INSTITUTE Chef Adrian J. Barber, Florida Catherine Rice, Minnesota MANAGEMENT INSTITUTE Bryon Geddes, Utah
DECA IMAGES HAS BEEN RE-IMAGINED COME CHECK OUT OUR NEWEST PRODUCT OFFERINGS FROM NIKE, CHAMPION, YETI AND SO MUCH MORE!
LEADERSHIP & SPECIAL EVENTS Ryan Janning, Illinois
www.sho pdec a.o rg
HOTEL MAP MCLEAN
FAIRFAX BOARDROOM
ALEXANDRIA MANASSAS MT. VERNON
ARLINGTON BALLROOM GRAND BALLROOM
SHOP DECA
HEADQUARTERS
ROSSLYN II
LEE
JEFFERSON
ROSSLYN I JACKSON
EXHIBITORS
MADISON
BALLROOM PRE-FUNCTION AREAS THURSDAY FRIDAY 9:00 AM - 2:30 PM 7:30 AM - Noon
Education intuiteducation.com
napaonline.com
usasbe.org
knowledgematters.com
revroad.com
walgreens.com
linkd.in/decainc
shopdeca.org
business.wvu.edu/graduate-degrees
menswearhouse.com
stukent.com
yfai.com
Virtual Experience Learning
rpm.careers.org
Life moves pretty fast - one day you’re just beginning your college journey and the next thing you know you’re standing in line waiting to receive your diploma and walk across that stage. Are you READY FOR IT? Are you ready for your career? Knowing what career paths interest you the most, going on interviews and networking with business professionals? Are you ready for the rest of your life? Juggling assignments, leading teams and making tough decisions every day that impact those around you? Thanks to Collegiate DECA, you’re READY FOR IT. You’re ready to pursue the career you know you’ll enjoy because you’ve already experienced industries like marketing, finance, business administration and hospitality. You’re ready to get your dream job because after a Collegiate DECA role-play, a job interview is a walk in the park. You’re ready to take on any challenges life throws your way because you were a Collegiate DECA member. So, the question is, are you READY FOR IT?
FA N TA S T I C F U T U R E S S TA R T H E R E
WE ARE SO MUCH MORE
THAN A PARTS STORE
Think NAPA is just an auto parts store? We are so much more! With 6,000 stores, 57 distribution centers, and 16,000 NAPA AutoCare Centers to support, we oer lots of awesome opportunities that you may not know exist. Some of our careers require an automotive background, but many do not. We oer internships, apprenticeships, part- and full-time employment in a variety of roles including Retail, Marketing, IT, Sales, Human Resources, Logistics, and an amazing 18-month Executive Management Trainee program where many of our leadership team started their careers with NAPA! Did you know that NAPA partners with the Walt Disney World resort, major airlines, schools, police, and re departments to keep their equipment and vehicles moving? ma cool things about NAPA! Just one of the many NAPA is proud to partner with DECA to help students across the country with scholarships, career exploration, and mentorship (national and local). Visit NAPAautojobs.com to discover the many career opportunities with NAPA!