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WELCOME
JARON MAY
PRESIDENT @DECA_Jaron
GREETINGS FROM YOUR EXECUTIVE OFFICERS The anticipation has been building as you prepared to embark on the Ultimate DECA Power Trip. Finally, you and more than 1,100 DECA members and advisors have converged in Philadelphia for an unforgettable weekend of learning labs, competitive excellence, leadership and networking! Welcome to the birthplace of the United States, a city known for its rich history. Marketing, management and hospitality are booming industries in Philadelphia, with 39 major hotel brands, 27 airlines and over 1,500 retailers in Center City alone. Whether you are a #DECAPowerTrip veteran ready to continue your leadership growth, an association officer
MASON SMITH
NORTH ATLANTIC REGION VICE PRESIDENT @decavpmasons
presenting a workshop, or a new member ready to experience a DECA conference for the first time, the Ultimate DECA Power Trip offers you dynamic and exciting programs that will open #LIMITLESS opportunities for you to grow in college, career and leadership
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While in the City of Brotherly Love, you will learn about potential career paths and explore a day in the life of local industry experts during the career workshops. We encourage you to seize every #LIMITLESS opportunity to network with these business professionals, successful entrepreneurs and DECA members from across the North Atlantic and Southern Regions. Stay engaged in the buzz that surrounds Philly using #DECAPowerTrip on
MARJORIE SPROUL SOUTHERN REGION VICE PRESIDENT @decavpmarjorie
Twitter and Instagram. On behalf of your DECA Executive Officer Team, welcome to the Ultimate DECA Power Trip!
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readiness.
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WELCOME
GREETINGS FROM PENNSYLVANIA DECA Thank you to Jerry DiGiovanni, Pennsylvania DECA association advisor, and the Pennsylvania DECA association for hosting The Ultimate DECA Power Trip. We appreciate all of your hard work in recruiting speakers and competitive events judges and providing direction for programming.
It is Pennsylvania DECA’s great privilege to welcome you to the Ultimate DECA Power Trip in Philadelphia, Penn.! On behalf of Pennsylvania DECA, we hope you enjoy your time in one of America’s most historic cities. You can truly begin your #LIMITLESS year in DECA in the city founded in freedom. Philadelphia is the original home of a revolutionary spirit which continues to drive America to this day. The past meets the present here, as skyscrapers and historical buildings stand side-by-side. Nowadays many young Philadelphians embrace a culture filled with “throwback” influences, blending modern trends with storied local history. A diverse set of companies call the Philadelphia region home, ranging from broadcasting giant Comcast to apparel favorite Urban Outfitters. These businesses make Philadelphia one of the most vibrant economies in the East and a top spot for internships. Arguably Philadelphia’s greatest draw is its nearly 100 institutions of higher learning, including some of the oldest and most prestigious institutions in the country. At the top-ranked University of Pennsylvania, America’s first business school was founded by industrialist Joseph Wharton. For many aspiring business leaders, Philadelphia is their launching point for future success. As you walk through the city’s bustling neighborhoods, take time to explore the rich history at every corner. Snap a photo at the iconic LOVE statue, or visit Independence Historical Park. Make a new culinary discovery at Reading Terminal Market. Enjoy all Philadelphia has to offer, as you network with students and professionals from around the world! From all Pennsylvania DECA members, we wish you an incredible Ultimate DECA Power Trip experience. We want you to show us how you live #LIMITLESS in Philadelphia, the birthplace of American liberty!
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PENNSYLVANIA DECA ASSOCIATION OFFICER TEAM
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FRIDAY, NOVEMBER 10 3:00 PM - 6:00 PM
REGISTRATION
8:30 AM - 4:00 PM
ADVISOR PROFESSIONAL LEARNING SERIES ■ Meeting Room 411-412 | See page 47.
■ Registration Desk 2, 5TH Floor
■ Grand Ballroom Foyer
7:00 PM - 8:15 PM
OPENING SESSION ■ Grand Ballroom G-L | See page 11.
LEADERSHIP LUNCHEON
Honoring our chartered association officers and chartered association advisors. By invitation. ■ Grand Ballroom C-D
11:30 AM - 12:45 PM
LUNCH ON YOUR OWN
8:30 PM - 9:15 PM 9:30 PM - 10:15 PM
1:00 PM - 4:00 PM
■ See pages 15 and 17.
■ See pages 35, 39 and 43.
11:30 PM
4:30 PM
LEADERSHIP LABS
CURFEW SATURDAY, NOVEMBER 11 7:00 AM - 4:30 PM
CONFERENCE HEADQUARTERS ■ Registration Desk 2, 5TH Floor
8:00 AM - 4:00 PM
COLLEGE, CAREER AND COMPANY EXHIBITS ■ Franklin Hall + Foyer | See pages 49 and 51.
8:00 AM - 4:30 PM
SHOP DECA
LEARNING LABS
EXPERIENCE PHILADELPHIA 6:00 PM - 8:00 PM 8:30 PM - 10:30 PM
DECA AFTER DARK ■ Lucky Strike | See page 53.
11:30 PM
CURFEW SUNDAY, NOVEMBER 12
AT-A-GLANCE
SHOP DECA
11:30 AM
AGENDA
3:00 PM - 10:30 PM
9:00 AM - 10:30 AM
CLOSING SESSION ■ Grand Ballroom G-L | See page 55.
■ Grand Ballroom Foyer
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LEARNING LABS ■ See pages 21, 25 and 29.
8:30 AM - 4:00 PM
COMPETITIVE EVENTS EXPERIENCE ■ Grand Ballroom I-L | See page 19.
All events will be held at the Philadelphia Marriott Downtown Hotel unless otherwise noted.
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8:30 AM - 11:30 AM
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FRIDAY 7:00 PM - 8:15 PM
OPENING SESSION
■ GRAND BALLROOM G-L
because I said I would is the international social movement and nonprofit dedicated to the betterment of humanity through promises made and kept, founded by Alex Sheen. After the death of his father, Alex was inspired to begin this movement based on promises. In his philosophy, he supports the idea that if you say you are going to do something, it will be done without hesitation or question. He started small, and encourages his audiences to do the same in order to build and grow. Alex continues to further his career in motivating others with 8.42 million promise cards distributed to over 150 countries with the goal of bettering humanity through his teachings of commitment to your word. His work has been featured on news shows and networks such as CNN, ABC World News, the TODAY Show, Good Morning America, NPR, Fox News, CBS Nightly News and many others. His efforts in social media were featured in BuzzFeed’s “Most Important Viral Videos of 2013.” Alex’s posts have made the #1 spot on the front page of Reddit.com over 10 times. @bcisaidiwould
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ALEX SHEEN
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LEARNING LABS WILL YOU BE AN
#ULTIMATEDECAMEMBER?
DECA members who earn seven circles through the Learning Labs and Competitive Events Experience and obtain 20 circles by visiting the College, Career and Company exhibits are eligible to win an iPad mini as well as other awards.
CLASSROOM CONNECTION
This conference will reinforce 21st Century Skills. Through participating in interactive sessions, DECA members will be able to: Financial, Economic, Business + Entrepreneurial Literacy · Make appropriate personal economic choices · Understand the role of the economy in society · Use entrepreneurial skills to enhance workplace productivity and career options Creativity + Innovations · Use a wide range of idea creation techniques · Create new and worthwhile ideas Critical Thinking + Problem Solving · Interpret information and draw conclusions based on the best analysis
Turn in your #UltimateDECAMember card at conference headquarters by 4:30 p.m. on Saturday. Winners will be announced at Sunday’s closing session.
Communication + Collaboration · Demonstrate ability to work effectively and respectfully with diverse teams Leadership + Responsibility · Use interpersonal and problem-solving skills to influence and guide others toward a goal · Demonstrate integrity and ethical behavior in using influence and power · Act responsibly with the interests of the larger community in mind Partnership for 21st Century Skills
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CONNECT LEADERSHIP LABS FAMILY FEUD - THE DECA WAY
MINING FOR DIAMONDS
Come play Family Feud speed rounds the way only DECA members can. You will combine your knowledge of DECA conferences, fashion, competition, etiquette and leadership as you compete to make the final round.
If we want to grow our chapters, we need to go mine some diamonds! Whether they are prospective members, parents, teachers, administrators or community leaders, we need to break through the rocks to get to the gems beneath! Learn how to best get those gems that will join, support and advocate for your chapter in this participative and interactive workshop!
FRANKLIN 4 & 5
MARKET NONSENSE
■ New Jersey DECA Association Officer Team
DECA members should be prepared to market anything! Put your skills to the test by creating advertising campaigns for some non-traditional businesses!
NETWORKING LIKE A PRO
■ Massachusetts DECA Association Officer Team
FRANKLIN 6 & 7
MARKETING YOUR PERSONAL BRAND It has been said that “your personal brand is what other people say about you when you leave the room.” Join this interactive workshop to identify your “personal brand,” and then get to work marketing your professional reputation. A variety of fun, interactive activities will help you market your brand through public speaking opportunities. Learn the latest in resume creation and interview preparation. ■ West Virginia DECA Association Officer Team
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DECA wants to see your best chapter photo in Philly! Be sure to share your photos on Instagram all weekend with #DECAPowerTrip, and don’t forget to follow @decainc too.
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Seventy percent of all jobs are found through networking. Knowing how to effectively network can benefit you in careers, college, and competition. Learn the tools needed to grow and maintain your own personal network. ■ Todd Gehrmann, FOCUS Training
FRANKLIN 9 & 10
THE NET(WORK) SHOP Learn the benefits of networking in this interactive workshop. You will even acquire a few tips and tricks that will turn a simple introduction into a #LIMITLESS connection. ■ Texas DECA Association Officer Team
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FRANKLIN 1
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■ Virginia DECA Association Officer Team
8:30 PM FRIDAY
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CONNECT LEADERSHIP LABS
Join us for a fun, interactive adventure through the Top 10 Superhero Leaders. Learn how to take your skills and traits, and turn you and your team into stronger, braver, superior and #LIMITLESS leaders! ■ North Carolina DECA Association Officer Team
FRANKLIN 1
MAKE YOUR CHAPTER LIMITLESS Learn tricks and techniques to make your DECA chapter amazing! Create plans that work, learn how to motivate members, and develop fundraising and community service activities that go beyond the ordinary. This will lead you to a new level of chapter strategy ideas and inspiration! ■ New Hampshire DECA Association Officer Team
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MEMES TO DREAMS Learn how to successfully speak and interact in a professional manner, all in a fun and energizing setting. In a group, you’ll create memes for a given topic, focusing not only on the creative aspect of marketing, but also the importance of communication within a team. We will conclude with an opportunity for digital networking where each participant has time to exchange social media information. ■ Pennsylvania DECA Association Officer Team
FRANKLIN 6 & 7
NETWORKING LIKE A PRO Seventy percent of all jobs are found through networking. Knowing how to effectively network can benefit you in careers, college, and competition. Learn the tools needed to grow and maintain your own personal network.
If you aren’t following decainc on Snapchat yet, you’re missing out! Find us now by searching our username: decainc.
■ Todd Gehrmann, FOCUS Training
FRANKLIN 9 & 10
NEW YORK DECA STOCK EXCHANGE Get ready to become a stockbroker! Join this fun and exciting workshop that delves into how the stock market functions. Bid against your peers and earn some delicious candy profits along the way. In this fast-paced simulation, news alerts and supply and demand will help recreate the volatility of real stocks. With your team, you will invest in several companies and attempt to reap the biggest profits. ■ New York DECA Association Officer Team
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SHINE BRIGHT LIKE A DIAMOND Your individual image and brand on social media are very important. Learn how to responsibly use social media to better yourself and make connections with people that matter. Learn how to be consistent with your social media presence while using appropriate content, as well as tools that can be used to enhance your digital footprint. ■ Tennessee DECA Association Officer Team
FRANKLIN 4 & 5
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ARE YOU A SUPERHERO LEADER?
9:30 PM FRIDAY
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SATURDAY 8:30 AM - 4:00 PM ■ Grand Ballroom I
COMPETITIVE EVENTS EXPERIENCE Be the ultimate competitor in a DECA Individual Series role-play. At your assigned time, report to the Grand Ballroom I to prep for a role-play. Top performers will be recognized with medallions sponsored by Johnson & Wales University on stage at Sunday’s closing session. DECA members will receive credit toward their quest to become the #UltimateDECAMember.
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COLLEGE LEARNING LABS COLLEGE AND CAREER SUCCESS
FINDING THE RIGHT FIT
Learn what to look for when selecting a specialized college program and discover scholarship opportunities that could help take you all the way to the top.
Discover the tools you need to choose the college or university that will best meet your needs, interests and abilities.
■ Ball State University Miller College of Business
■ Georgian Court University
■ Berkeley College
■ IE University
■ Johnson & Wales University
■ The Art Institutes
■ LIFE University
■ University of Michigan Ross School of Business
■ University of Texas at Dallas Naveen Jindal School of Management
FRANKLIN 4 & 5
FRANKLIN 1
MAKING THE MOST OF COLLEGE
Discover how to navigate college life and find success in your new university. Learn first-hand from college administrators and recent graduates on how to make the most of your time. ■ Arizona State University W.P. Carey School of Business ■ Cornell University SC Johnson College of Business ■ Rochester Institute of Technology Saunders College of Business ■ West Virginia University College of Business & Economics
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COLLEGE TIMELINE The process for applying to, being accepted to and preparing for college can be overwhelming. Gain insight on the college timeline so you are best prepared to apply for college, scholarships or financial aid and begin your transition – without missing a deadline! ■ Lawrence Technological University ■ Pennsylvania College of Technology ■ Relativity School ■ Rutgers University School of Business at Camden
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What was your favorite college tip from today? Share it with @DECAInc on Twitter using #DECAPowerTrip!
There are so many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success. ■ Arcadia University ■ Coker College ■ Ecole hôtelière de Lausanne ■ Long Island University ■ Ohio University College of Business
FRANKLIN 6 & 7
PREPARING FOR COLLEGE Learn how to discover the right college for you! This session focuses on becoming strategic about the college search and selection process, staying organized and understanding that the decision about where to apply involves both your head and your heart. ■ Fashion Institute of Technology, SUNY ■ Queens University of Charlotte McColl School of Business ■ Temple University School of Sport, Tourism & Hospitality Management ■ University of Delaware Horn Entrepreneurship ■ University of Pittsburgh
FRANKLIN 9 & 10
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COLLEGE SUCCESS 101
■ George Mason University, School of Business
8:30 AM SATURDAY
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COLLEGE LEARNING LABS
8:30 AM SATURDAY
WHAT I LEARNED
WHAT SURPRISED ME THE MOST
HOW I CAN USE THIS TO BE LIMITLESS
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CAREER LEARNING LABS BRAND IDENTITY: THE “EYES” HAVE IT!
HOW TO DRESS FOR SUCCESS
Learn the importance of brand recognition, awareness and messaging. With the goal of leaving a positive, lasting impression on customers, we will outline the various elements of and approaches to branding. Case examples of company, product and celebrity brand identities will be used to demonstrate how significant competitive advantages have been achieved.
Learn the essentials for preparing for an interview, selecting the appropriate apparel and avoiding common mistakes. We’ll cover everything from the basics to the finer points of making a positive first impression.
■ Michael J. Galante, American Management Association
FRANKLIN 6 & 7
CONNECTING YOUR SKILLS TO YOUR CAREER Learn what employers are looking for, how you can apply your DECA skills to your future career and how to conduct an elevator speech of your skills. ■ Mallory O’Neil, Vector Marketing
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9:30 AM SATURDAY
Did you love your speakers from today’s career learning labs? Go follow them on LinkedIn to the connections growing!
■ Diane Watson, Men’s Wearhouse
FRANKLIN 4 & 5
MANAGING YOUR DIGITAL FOOTPRINT Your digital footprint is more permanent than you might think! Learn how your online presence is accessible to the public, and how it can shape your reputation and future opportunities, such as college and employment. Discover how to make your digital footprint an authentic, positive image you’ll be proud to have viewed by others. ■ Patricia Shoen, AT&T ■ Elizabeth Skinner, AT&T
FRANKIN 1
CREATIVE THINKING UNREAL CAMPAIGN: CHALLENGES BECOMING A Brain-teasers, puzzles, enigmas? Tackling unusual SMART CONSUMER ■ Todd Gehrmann, FOCUS Training
FRANKLIN 9 & 10
From cosmetics to car parts to food, almost every product you can think of has been made into a counterfeit. Fake goods have negative economic, health and social effects on us, our family, our friends and our community. We have a tremendous opportunity to make a difference on this issue. We invite you to come learn more about the importance of trademarks, the harms of counterfeiting and smart purchasing decisions during this workshop. ■ Laura Heery, International Trademark Association
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and challenging problems is something every leader needs to deal with. Creative Thinking Challenges is a crash course in creative problem solving and time management.
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CAREER LEARNING LABS
9:30 AM SATURDAY
WHAT I LEARNED
WHAT SURPRISED ME THE MOST
HOW I CAN USE THIS TO BE LIMITLESS
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CAREER LEARNING LABS 10 EASY STEPS TO CREATE THE LIFE OF YOUR DREAMS Learn some simple techniques to become a better version of yourself so that you may be more effective in your professional and personal lives. Successfully used in the fields of health, business, the creative arts and sports, daily positive activities can have a great influence on every aspect of your life. These tools will help you live a happier and fulfilled life while making an unforgettable impact on others. ■ Dr. Dawn Barton Cadwallader, LIFE University
PROFESSIONAL BRANDING - BE A DIAMOND IN THE ROUGH! Get an interactive look of the importance of personal and professional branding and how it can help you land the right opportunities as a business leader. We will also discuss some entrepreneurial secrets along the way!
10:30 AM SATURDAY
Did you discover a new career path today? Let @DECAInc know on Twitter what new industry you discovered on twitter using #DECAPowerTrip.
■ Brittany Mondrinos, Brittany Mondrinos Consulting
FRANKLIN 4 & 5
407-409
THE FUTURE IS NOW: SOCIAL, CREATIVE THINKING DIGITAL AND NEW CHALLENGES MEDIA MARKETING LEADERSHIP LAB
■ Todd Gehrmann, FOCUS Training
FRANKLIN 9 & 10
HOW TO BECOME A HIGH SCHOOL ENTREPRENEUR Are you currently running a business or want to learn what it takes to start a business while in high school? An entrepreneur and investor shares the strategy and mindset that many successful entrepreneurs have used to launch their business careers while still in high school. ■ Rich Sedmak, Teen Industries
FRANKLIN 6 & 7
Learn the enormous impact of social media across many industries, the skills required to work in this field, and how brands develop social media marketing campaigns. With 90% of jobs in the upcoming year demanding social media skills, social media is a viable career path amounting to approximately $1.3 trillion to our economy. ■ Jessica Meillier, FIDM/Fashion Institute of Design & Merchandising
FRANKLIN 1
WHERE WILL YOUR JOURNEY TAKE YOU?
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From sales and marketing to finance, from IT to revenue management and hotel operations to human resources, Marriott International offers you opportunities in lodging and hospitality to build your skills and follow your passion. Your journey should be filled with challenges that will help you grow while providing an opportunity to explore new adventures and meet people from around the globe. Come see where your journey can take you.
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Brain-teasers, puzzles, enigmas? Tackling unusual and challenging problems is something every leader needs to deal with. Creative Thinking Challenges is a crash course in creative problem solving and time management.
■ Marriott Representatives, Marriott International, Inc.
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CAREER LEARNING LABS
10:30 AM SATURDAY
WHAT I LEARNED
WHAT SURPRISED ME THE MOST
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DISASTER RELIEF FUND
DECA is committed to helping its chapters that have been displaced or may have lost possessions because of recent natural disasters. DECA has created the Disaster Relief Fund to help support those chapters and members in need. There is still time for you and your members to participate in DECA’s Disaster Relief Fund during the #DECAPowerTrip 2017. You and your chapter can participate by bringing monetary donations: • during the #DECAPowerTrip registration on Friday, November 10 • at conference headquarters on Friday and/or Saturday • during the relief fund minute that will take place during the Opening Session on Friday • purchasing $5 grab bags throughout the conference Overall money raised during the #DECAPowerTrip will be announced during the Closing Session on Sunday morning. This is a great way for members, advisors and any DECA supporters to apply one of DECA’s guiding principles of being community oriented. The funds generated by the donations will go to assist DECA chapters that have requested assistance for membership dues, classroom materials, conference travel and other areas of need.
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CAREER LEARNING LABS BUYER BEHAVIOR – A MARKETER’S GUIDE
THERE’S BOWLING, THEN THERE’S LUCKY STRIKE
We’ll discuss areas that impact buyer decisions and the best practices for influencing buyers before, during and after the purchase. We’ll outline steps of a typical decision process as well as factors including age and lifestyle, core values, economic status and personal priorities. Additionally, we’ll consider various types of customers to understand the rate at which they adopt new products, services and technology.
Lucky Strike has emerged as an industry leader in entertainment by crafting immersive, unforgettable experiences through timeless friendly service, one-ofa-kind atmosphere, chef-driven food and drink, and industry leading bowling. Learn what it’s taken to get there, as well as career opportunities in this industry. You’ll even learn how participation in DECA can help influence your career!
■ Michael J. Galante, American Management Association
■ Tim Killeen, General Manager, Lucky Strike Entertainment
PROJECT MANAGEMENT: A SKILL YOU CAN USE TO GET PAID WELL! Get a preview into project planning through a team activity as well as an overview of project management as a career. ■ Chonnie Blair, PMI Educational Foundation
■ Marie Del Baggio, Director of Sales, Lucky Strike Entertainment
FRANKLIN 1
THE ART OF NEGOTIATION Learn the techniques, strategies and styles to get what you want and create a win/win result for both sides. Get a guide to effectively using negotiation skills for success in business, law and everyday life.
■ Sylvia Rivera, PMI Educational Foundation
■ Sara Armstrong, Corporate Attorney, Sara Armstrong Law Office
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ROLES OF RESPONSIBILITY AND ETHICS IN YOUR CAREER SUCCESS
LEADERSHIP LAB
TWISTED TOWER Teams are challenged to build the tallest, freestanding, portable tower they can using only tape and balloons. Although it sounds simple, watch out – there’s a twist! ■ Todd Gehrmann, FOCUS Training
Learn the critical importance of responsible and ethical behavior to ensure career success. Explore different situations and conditions that will challenge both of these important personal characteristics and the consequences of disregarding them. ■ Marc Liebman, Responsibility Foundation
FRANKLIN 4 & 5
Don’t forget to follow decainc on Snapchat for exclusive content and behind-thescenes snaps!
FRANKLIN 9 & 10
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FRANKLIN 6 & 7
1:00 PM SATURDAY
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CAREER LEARNING LABS
1:00 PM SATURDAY
WHAT I LEARNED
WHAT SURPRISED ME THE MOST
HOW I CAN USE THIS TO BE LIMITLESS
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CHAPTER LEARNING LABS Ever heard of the “new kid in school?” Ever been one? Sometimes, joining high school organizations can be an intimidating process, with everyone from fearful freshmen to stubborn seniors finding it difficult to get involved. Fortunately, your DECA chapter can be the solution to this problem. Join the former VP of membership of the world’s largest DECA chapter as he lays out tips and tricks to creating a welcoming and engaging environment in your chapter! ■ Will Bradley, Georgia DECA Association President
401-403
DECA LEADERSHIP STYLES Take the DECA Leadership Styles inventory to glean insight into your nature—or how you are naturally wired to lead. Learn more about yourself while also learning how to interact with those with differing and similar leadership styles. ■ Mason Smith, North Atlantic Region Vice President
407-409
DIAMOND FUNDRAISING Just like businesses have financial growth plans, DECA chapters also need to create financial plans that support forecasted expenses, identify possible revenue sources, and diversifies access to financial resources. Learn how you can develop a diversified fundraising model to support your chapter’s annual activities. ■ Marjorie Sproul, Southern Region Vice President
FRANKLIN 4 & 5
TEAM SNAPCHAT OR TEAM INSTAGRAM? Snapchat geofilters and Instagram Stories have certainly changed the way marketers are using social media, but do you know how to utilize these tools to drive recruitment and engagement within your DECA chapter? Discover the top tricks and tips to creating engaging Instagram Stories, customizing Snapchat geofilters for your chapter events and using these tools to recruit new members.
We want to see your chapter in its favorite leadership lab! Share a selfie on Instagram using #DECAPowerTrip and tag @DECAInc in it too.
■ Janelle Arrighi, DECA Inc. Communications Manager
FRANKLIN 6 & 7
TRAIN THE LEADER Learn how DECA fulfills its mission through its guiding principles and Comprehensive Learning Program. Then, learn how to share DECA’s message with your peers, at parent nights, with principals, guidance counselors, school board members and local businesses. DECA programs and activities support educational initiatives and prepare emerging leaders and entrepreneurs to be college and career ready, and you’ll learn how to prove it! ■ Jaron May, High School Division President
FRANKLIN 1 LEADERSHIP LAB
TWISTED TOWER Teams are challenged to build the tallest, freestanding, portable tower they can using only tape and balloons. Although it sounds simple – watch out – there’s a twist! ■ Todd Gehrmann, FOCUS Training
FRANKLIN 9 & 10
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ADD ME ON DECA
2:00 PM SATURDAY
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CHAPTER LEARNING LABS
2:00 PM SATURDAY
WHAT I LEARNED
WHAT SURPRISED ME THE MOST
HOW I CAN USE THIS TO BE LIMITLESS
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COMPETE LEARNING LABS BATTLE FOR THE #DECAGLASS
FROM THE JUDGES’ PERSPECTIVE
Come watch a series of informative mini-presentations that will give you superhero test tips, explain what a performance indicator is, show you appropriate dress attire, help you approach a role-play and provide overall tips and tools to strengthen your powers in the battles for the glass.
Ever wonder, “What is the judge looking for in a presentation?” Hear from business professionals that have judged at multiple DECA competitions and discover their expectations of what DECA members should do while presenting written events or participating in role-play events. Learn from the pros so you are in a better position to shine during your next DECA presentation.
FRANKLIN 1
COMPETITIVE EXCELLENCE Learn to use a competitive excellence system, developed from extensive research from advisors, judges and international winners. Interactive lectures and simulated competition will illuminate the keys to success in testing, judge interaction, prep time and case study analysis ■ Todd Gehrmann, FOCUS Training
FRANKLIN 9 & 10
CREATE AN AWESOME WRITTEN EVENT Do you have a great idea for a project but don’t know how to put it on paper? Discover the keys to creating a winning written event. Topics will include the importance of the written portion, how to get started and what to include, as well as requirements and penalty points. Make sure your project has what it takes to wow the judges!
FRANKLIN 6 & 7
Did you know you can find tons of awesome competition tips and tricks on DECA’s Pinterest page? Head to pinterest.com/ decainc right now!
FRANKLIN 4 & 5
ROCK THE ROLEPLAY AND EXAM Want to own your DECA competitive events exam? Leave this session with a blueprint for the exams that will help you prepare to excel in DECA testing. Learn key tips to improve your test scores and what to study. In this informative and interactive workshop, we will break down DECA’s role-play competitive events. Learn exactly what is required for a successful case study solution and garner some competitive events strategies.
401-403
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■ North Carolina DECA Association Officer Team
3:00 PM SATURDAY
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COMPETE LEARNING LABS
3:00 PM SATURDAY
WHAT I LEARNED
WHAT SURPRISED ME THE MOST
HOW I CAN USE THIS TO BE LIMITLESS
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SATURDAY MEETING ROOMS 411-412
DECA CHAPTER STRATEGY Help generate the ultimate DECA chapter by learning the essentials of an effective chapter strategy. In this session, you will determine how to map out your chapter’s DECA Goals using a corporate style goalsetting technique, develop a mission-based leadership team and plan and execute EPIC DECA Projects. ■ Ginger Hill, DECA Certified Trainer, South Carolina DECA
9:30 AM
DISCOVERING KNOWLEDGE @ WHARTON HIGH SCHOOL Get an introduction to the great ways students and educators can engage with KWHS, a free, online resource, to build business and finance skills and create 21st Century leaders. ■ Diana Drake, Managing Editor, KWHS
10:30 AM
HOW TO TEACH SOCIAL MEDIA USING A SIMULATION Stukent is a corporate partner with DECA and is sponsoring the Stukent Social Media Marketing Challenge using MIMIC Social. Learn about the same simulation your students are using in the challenge, and how you can use it for free in your classroom! ■ Spencer Halford, Stukent
1:00 PM
DECA COMPETITIVE EVENTS 101 DECA’s industry-validated competitive events are an integral part of classroom instruction. Get an overview of DECA’s Competitive Events Program, including event categories, performance indicators and additional resources. You will also leave with instructions on how to help students choose the event that best matches students’ knowledge, career interests and learning styles.
Get DECA news right from your inbox! Sign up to receive the DECA Direct Weekly newsletter every Tuesday by visiting decadirect.org and entering your information on the homepage.
■ John Stiles, DECA Certified Trainer, Montana DECA
2:00 PM
LEAD2FEED STUDENT LEADERSHIP PROGRAM Lead2Feed is where leadership and service intersect for measurable results. Learn how one DECA advisor and a 2017 Lead2Feed Challenge winner implements Lead2Feed. All lessons and resources are free by registering on Lead2Feed.org. This is a great fit for your community service work! ■ Adam Feazell, Lead2Feed Educator Advisory Board
3:00 PM
GET THEM TO THE STAGE Looking for ways to compete more effectively in DECA? Join an experienced DECA advisor as he shares key strategies and tactics that improve the odds. And, the best news is that most of these “secrets” are good career preparation as well. Advisors will leave this session with specific suggestions for curriculum alignment, tips for preparing to compete, tips for meeting the judge, details on test structure and ideas for specific, helpful resources. ■ Adam Feazell, MBAResearch Professional Development Team
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8:30 AM
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COLLEGE + CAREER EXHIBITS
SATURDAY | 8:00 AM – 4:00 PM FRANKLIN HALL + FOYER
www.arcadia.edu
www.bsu.edu/rpm
www.berkeleycollege.edu
www.bu.edu/hospitality
www.coker.edu
business.cornell.edu
www.diamondchallenge.org
www.ehl.edu
www.fidm.edu
www.fitnyc.edu
fourdiamonds.org
www.business.gmu.edu
georgian.edu
www.go4thegoal.org
www.highpoint.edu
www.ie.edu/university
www.jwu.edu
kwhs.wharton.upenn.edu
www.ltu.edu
www.liberty.edu
www.life.edu
www.liu.edu
www.marriott.com
www.menswearhouse.com
www.poole.ncsu.edu
www.business.ohio.edu
www.paulsmiths.edu
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COLLEGE + CAREER EXHIBITS
SATURDAY | 8:00 AM – 4:00 PM FRANKLIN HALL + FOYER
www.admissions.psu.edu
www.pct.edu
www.queens.edu
www.relativityschool.org
www.RevRoad.com
saunders.rit.edu
business.camden.rutgers.edu
www.shopdeca.org
www.stukent.com
www.summerdiscovery.com
www.teenindustries.com
www.sthm.temple.edu
www.artinstitutes.edu
www.mgt.buffalo.edu
www.ucd.ie/international
www.arizona.edu
www.uchicago.edu
www.michiganross.umich.edu
www.oafa.pitt.edu
www.jindal.utdallas.edu
www.uwyo.edu/business
www.unrealcampaign.com
www.vectormarketing.com
www.vt.edu
wpcarey.asu.edu
www.business.wvu.edu
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SATURDAY 6:00 PM | Group 1 8:30 PM | Group 2 ■ LUCKY STRIKE
DECA NIGHT AT LUCKY STRIKE
As if the conference wasn’t already awesome, you won’t want to miss the DECA After Dark event at Lucky Strike Philadelphia! Join us to network with fellow attendees through arcade games, bowling, ping-pong, pool, cornhole, giant jenga, connect four and more. You will also get to experience the sounds of a DJ and enjoy cheese pizza, fries, soft drinks, tea, lemonade, coffee and juice — all included with your conference registration! For those who wish to bowl, shoe rental will also be included. You must wear your wristband which indicates your assigned time.
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SUNDAY 9:00 AM - 10:30 AM
CLOSING SESSION
■ GRAND BALLROOM G-L
EJ CARRION
EJ holds many titles including best-selling author, award-winning social entrepreneur and top youth speaker. Through his relatable speaking engagements, EJ stresses that success comes from passion and hard work, with himself as an example. A former recipient of the Bill Gates Scholarship, EJ released in 2012 his best-selling guide to achievement, “Accelerate Your Success: How to Create a Future and Stand Out When College is Not Enough.” Currently EJ is the CEO and Founder of the Student Success Agency in Dallas, Texas, where he specializes in leveraging technology and education in order to help students meet their full potential in going to college and reaching their career goals. EJ is constantly asking the question, “what does success mean to you?” @ejcarrion
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HOTEL MAP
4th Floor
5th Floor
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THANKS
Lanyards
Leadership Luncheon and Competitive Events Experience
Ultimate DECA Member gift and Conference Pens
Advisor bags
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2018
NOVEMBER 16-18
BALTIMORE
WWW.DECA.ORG/POWER
2019
NOVEMBER 15-17
WASHINGTON, D.C.
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INNOVATIONS AND
ENTREPRENEURSHIP
CONFERENCE NOVEMBER 10-12, 2017
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INNOVATIONS AND
ENTREPRENEURSHIP
CONFERENCE
WELCOME
GREETINGS
This conference will reinforce entrepreneurial concepts taught in marketing and business classes. Participation in this conference will help students understand the concepts, processes and skills associated with identifying new ideas, opportunities, and methods and with creating or starting a new project or venture through:
There is no better place to bring together outstanding
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startups, engage in rapid prototyping, and even pitch an idea for a new concept. You
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employing entrepreneurial discovery strategies to generate feasible ideas for business ventures developing concepts for a new business venture to evaluate its success potential determining needed resources for a new business venture to contribute to its start-up viability
Entrepreneurship standards from the National Curriculum Standards for Business Administration, 2005.
thinkers and innovators than the City of Brotherly Love: Philadelphia. In a city full of rich history, Benjamin Franklin laid the foundation of invention nearly 300 years ago with just a key and a kite. Now it is your turn to follow in his footsteps and electrify your imagination during the DECA Innovations and Entrepreneurship Conference. Over the next three days, you will be immersed within the
JARON MAY
PRESIDENT @DECA_Jaron
world of entrepreneurship and ground-breaking ideas The possibilities are #LIMITLESS as you learn about are presented a unique chance to gain real-world insight on how to develop a feasible venture and build your potential for entrepreneurial success. The knowledge and experience you gain over the next three days will be truly #LIMITLESS. Be sure to share your favorite moments, takeaways and successes from
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this conference on social media using the hashtag #DECAIEC! We challenge you to seize every opportunity, enjoy every moment, and don’t be afraid to think outside of the box. We also challenge you to take your newly acquired knowledge and experiences back to your community and celebrate Global Entrepreneurship Week, November 13-19. On behalf of your DECA Executive Officer Team, welcome to the DECA Innovations and Entrepreneurship Conference!
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CLASSROOM CONNECTION
FRIDAY, NOVEMBER 10 3:00 PM - 6:00 PM
REGISTRATION
8:30 AM - 4:00 PM
ADVISOR PROFESSIONAL LEARNING SERIES ■ Meeting Room 411-412 | See page 47.
■ Registration Desk 2, 5TH Floor
■ Grand Ballroom Foyer
7:00 PM - 8:15 PM
OPENING SESSION ■ Grand Ballroom G-L | See page 11.
LUNCH ON YOUR OWN 1:00 PM - 4:00 PM
QØ’S STARTUP-MINDED: PROTOTYPING AND PITCHING ■ Franklin 2 & 3
8:30 PM - 10:15 PM
QØ’S STARTUP-MINDED: TEAM KICK-OFF ■ Franklin 2 & 3
11:30 PM
CURFEW
4:30 PM
EXPERIENCE PHILADELPHIA 6:00 PM - 8:00 PM 8:30 PM - 10:30 PM
DECA AFTER DARK ■ Lucky Strike | See page 53.
SATURDAY, NOVEMBER 11 7:00 AM - 4:30 PM
CONFERENCE HEADQUARTERS ■ Registration Desk 2, 5TH Floor
8:00 AM - 4:00 PM
COLLEGE, CAREER AND COMPANY EXHIBITS
11:30 PM
CURFEW SUNDAY, NOVEMBER 12 9:00 AM - 10:30 AM
CLOSING SESSION ■ Grand Ballroom G-L | See page 55.
AT-A-GLANCE
SHOP DECA
11:30 AM - 12:45 PM
AGENDA
3:00 PM - 10:30 PM
■ Franklin Hall + Foyer | See pages 49 and 51.
8:00 AM - 4:30 PM
SHOP DECA ■ Grand Ballroom Foyer
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QØ’S STARTUP-MINDED: PROBLEM-SOLUTION FIT ■ Franklin 2 & 3 All events will be held at the Philadelphia Marriott Downtown Hotel unless otherwise noted.
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8:30 AM - 11:30 AM
The Learn-Build-Share Framework for Young Entrepreneurs
Want to gain a startup mindset in just eight hours? This fast-paced, hands-on workshop features experienced entrepreneurs sharing their proven techniques, time-saving tools and valuable tips to help you do just that. In this interactive experience, you’ll learn and practice the Learn-Build-Share framework and pick-up the startup skills needed to: work lean and collaboratively on teams, systematically find important problems, understand what solution to build, iteratively design your prototype, and effectively make a pitch. Top teams will get the chance to give their pitch in front of the full DECA audience at Sunday’s closing session. Get more startup resources at www.quarterzero.com
Problem-Solution Fit Startups must minimize waste—or fail. Before putting months and months of effort into building a product, you first have to understand if it’ll create real value. On Saturday morning, you’ll learn and apply techniques for knowing: who your customers are, what significant problem you’re solving for them, which solution fits the best, and how to measure success.
UMIT GOKCE Umit Gokce is a tech entrepreneur, digital product designer and innovation educator. He has founded startups focused on Internet media, eLearning, and youth development in the US, Europe, and Asia. Umit has completed over 125 product design projects. He created the Empathy-Driven Framework for Innovation and Problem Solving featured in university and high school curricula as well as corporate workshops. Umit is a university lecturer on entrepreneurship, innovation and design. He also mentors undergraduate and graduate students and serves on the advisory board of the University of Washington’s Foster School of Business.
Prototyping and Pitching The afternoon is time to design, test, and pitch like startup pros. You’ll quickly learn best practices for creating interactive prototypes using collaborative software and test with potential users. Teams will get coaching on how to effectively pitch their startup including presentation design and delivery—making good use of time-saving templates.
VIPIN THEK Vipin Thek is the co-founder of Wellbeing Project, an initiative to support social entrepreneurs to create well-being in their personal and professional levels. He is also a Director at Ashoka, where he leads the Changemaker School Districts work to integrate empathy and changemaking skills in the district’s mindset, curriculum, systems, and culture. Before joining Ashoka, he co-founded Tulir - Center for the Prevention & Healing of Child Sexual Abuse in Chennai, an organization which works on the prevention of child sexual abuse (CSA). Vipin has a master’s in social work and is an Integral Life Coach, a kundalini yoga teacher and has extensive experience leading transformation based work for communities around the world.
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Team Kick-Off Get things started on Friday with a night of activities. You’ll find out who in the room you connect with closely, form a startup team, pick a theme to focus on, and share your new entrepreneurial vision with everyone. This first learning experience will be gamified and purposeful, and you’ll move fast!
10 HABITS YOU CAN MASTER TO COME UP WITH GREAT (STARTUP) IDEAS BY CHRIS KOSEDNAR, PRODUCT LEAD, QØ CREATIVITY IS A SKILL THAT CAN BE LEARNED. It’s a commonly held belief that some folks are born with an innate ability to be creative, and others aren’t. Actually, everyone can have great ideas with the right environment, prompts and habits. Creativity isn’t about creative people, it’s about creative acts. EVERYONE CAN GET BETTER AT HAVING GREAT IDEAS. Ideation is a skill, and like any skill, it takes dedicated, conscious practice to improve. What spurs you to have your best ideas? Whatever it is, do it more often. When can you practice more? Make it happen. What other techniques can you employ? Brainstorming is not the only kind of ideation. As you work to enhance your creativity skills, you’ll be amazed at how many great ideas you have. YOU ARE BETTER AT IDEATING THAN AN ADULT. Seriously, you are inherently better at ideation than adults, but you lose this as you get older so you need to practice. While you are naturally better at ideation, you also have a tendency to overlook existing solutions that you could augment, tweak and mash together creatively to build a new solution. Don’t always try to reinvent the wheel. Consistently coming up with great startup ideas isn’t luck. With the right practices, environments and habits, we can all get better at generating ideas.
10 HABITS OF GREAT IDEATORS Start with a need. It was Ben Franklin who said that, “Necessity is the mother of invention,” a principle he applied throughout his life to a host of innovations that are impressive for their breadth and variety, as well as their ingenuity.
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Ask stupid questions. Albert Einstein had a knack for asking very good questions that were deceptively simple and childlike. His question, “What would it be like to ride a beam of light?,” led to his theory of relativity.
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Create a supportive environment. The iconoclastic designer Yoshiro Nakamatsu has created an extremely personalized, sophisticated environment to stimulate and nurture his creativity, including sensory deprivation tanks and special stereo goggles that project patterns intended to put him into his creative sweet spot. Ever noticed how your best ideas come in the shower?
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Encourage wild ideas. Walt Disney pushed his creative staff to overthe-top designs for Disneyworld installations and movie plots. He continually challenged his team to come up with new ideas, to amuse and amaze him; according to several accounts he demanded independent and daring thinking outright.
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Gather different voices. People who are similar often think the same way and come up with the same ideas. Since we are looking for variety, get lots of different people involved.
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Feed your head. Charles Darwin was astute not only in his observations, but also in his own process of learning and relating to the world around him. For him, travel involved seeing diverse data and making connections.
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Keep an idea log. Leonardo da Vinci’s notebooks are the manifestations of an extraordinarily creative, inquisitive mind. A single page, for example, taking off from his interest in curves, shows an exercise in the geometry of curves, a drawing of curly hair, grasses curing around an arum lily, sketches of trees, curve some clouds, rippling waves, of water, a printing horse, and the design of a screw press. We recommend this idea log.
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Go for quantity. Pablo Picasso said, “The fact that I paint such a large number of studies is simply part of my manner of working. I do a hundred studies in a few days, whereas another painter might spend a hundred days on a single painting. By carrying on, I will open windows. I will go behind the canvas, and perhaps something will be brought out.”
9.
Use the buddy system. Having a partner to bounce ideas back and forth off of is key. You will notice things in each other’s ideas and build off them.
10. Make bad ideas better. Thomas Edison’s motto was, “There is a better way. Find it!” In his description of how he invented the kinescope, he said, “All I have done is to perfect what has been attempted before, but did not succeed.”
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FROM SELLING BASEMENT JUNK TO FOUNDING A ROBOT COMPANY WORTH $2M: THE STORY OF MICAH GREEN, 19-YEAR-OLD CEO. By Micah Estis Green, 19-year-old CEO of Maidbot and an alum of QØ
because I saw and heard case studies. It all seems like a fairytale from the outside, but then you start doing it and immersing yourself with other people. You can do it, you can found a company. I was hooked. After QØ, entrepreneurship became something more than a hobby. I knew it was what I wanted to do for the rest of my life.
HOW DID IT CHANGE FROM PASSION, TO SOMETHING YOU THOUGHT COULD BE A STARTUP? I found QØ. It was unlike anything I had experienced before. The sessions were 72-hour sprints. We would get there at 7 a.m. and not leave until midnight or later, and it was amazing. You have this group of people that are throwing themselves at this problem, in the zone, working together, bouncing ideas, like a train that is constantly moving.
HOW DID YOUR COMPANY MAIDBOT START? I was working as a housekeeper in a hotel as part of a hotel operations class at Cornell. I would work in the kitchen, front desk and as a housekeeper. I realized that the industry had been untouched for many years, and innovation in the hospitality space was a huge opportunity. Because QØ had taught me to focus on really understanding the problem, I started bringing around a notepad, interviewing people, figuring out the toughest parts of job for them, digging deeper into costs, and using a stopwatch to time each task while cleaning rooms. I was blown away by how old fashioned and traditional the whole industry was. The housekeeper role, in particular, has the highest variable cost, incredible injury rates and inconsistencies. The bottom line is it’s a dull, dirty, dangerous job that is perfect for a robot.
Not only were my peers excellent, but the advisors and mentors and industry experts were so good. Hearing our advisors speak, it became real,
WHAT’S GOING ON CURRENTLY AT MAIDBOT? We’re working on Rosie, our newest robot. It focuses on cleaning floors,
What drove me to keep working, was the idea of “bringing robots to the people,” not just in factories or movies, or on the Jetsons. This idea became real to me and not just in the distant future.
a task that takes 15-20% of the time when cleaning a room. But it’s more than just a vacuum, it’s a mobile computer in every room – an indoor data platform that collects all sorts of information. We can figure out the dirtiest areas in a room, where people are spending their time, how long it takes to clean each room, potential for mold, and start tracking other volatile chemicals. We spoke with all these huge hotel brands, all who have tried Roombas and other popular consumer robot vacuums. They aren’t built for industrial work, as the batteries would melt after a few weeks of continuous use. They are all using a fleet of Rosies. WHAT ADVICE DO YOU HAVE FOR YOURSELF WHEN YOU WERE 16? A big thing is passion and dedication and the effort that it takes. I had a lot of interests in high school, and before that, I was always interested in lots of different things. But I would say really pinpoint what you care about and why you wake up and do that. I mean, you can dilute your time – there is always going to be something in the way or distracting, but overcome obstacles and reasons why not and why it won’t work. At QØ you are all in, all together with other young successful entrepreneurs, for the whole program, that helps direct passion into something that can have success.
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HOW DID YOU AWAKEN YOUR INNER ENTREPRENEUR? When I was seven, my friend and I got junk from my basement and sold it to neighbors. You know, normal stuff. A few years later I got into robotics, mostly the programming side. I played with a lot of robotics kits. I loved the idea of building something functional from nothing. I joined the robotics club and found this group of super passionate people. We were constantly looking up YouTube videos on how to build things. All the information is out there, it’s not some future thing, it’s here today.
DECA IMAGES RE-IMAGINED
COME SEE US ON THE 5TH FLOOR
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www. s ho p d e c a .o rg
CONFERENCE INFORMATION Welcome to the Ultimate DECA Power Trip and Innovations and Entrepreneurship Conference. More than 1,200 DECA members, advisors, alumni and corporate professionals will participate in this year’s conferences. The following will help ensure a quality experience. CONFERENCE HEADQUARTERS Registration Desk 2, 5th Floor
NAME BADGES
Your name badge is your all-access pass to all conference events. Please wear it at all times during the conference. Lost badges may only be replaced by chapter advisors at conference headquarters.
DRESS CODE AND CODE OF CONDUCT
All delegates should adhere to the dress code and code of conduct for the duration of the conference. DECA prides itself on the professional behavior and dress of its members.
PROFESSIONALISM
All delegates are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please be prompt to arrive and stay for the duration of the workshops and general sessions. Please only use cell phones to engage in social media activities relevant to the workshop. If a workshop is full, please make another choice.
HOTEL ETIQUETTE
Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. It is appreciated to tip houskeeping $5 per day. Split the tip with your roommates. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff and the local school will be responsible for damages.
ELEVATORS
Please be mindful that the elevators will be in high demand throughout the conference. Please do not delay the elevators. Allow people leaving elevators to get out before you board. Please use common sense, and do not overload elevators.
CURFEW
Curfew is 11:30 p.m. each night. All delegates must be in their designated rooms with the doors locked and noise kept to a minimum. Room service and deliveries are not allowed after curfew.
MEDICAL ASSISTANCE AND EMERGENCIES
In the event where medical attention is required, contact the front desk of the hotel as well as your chapter advisor, chaperone, or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If it is an emergency, call 911.
GRATUITIES
When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.
VALUABLES
Please use caution when carrying cash or leaving personal items unattended. DECA is not liable for lost or stolen items.
CHECK-OUT
Hotel check-out is 11:00 a.m.
DRESS CODE Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—show them a professional business image. BUSINESS ATTIRE FOR OPENING SESSION AND WORKSHOPS
FEMALES: Business suit or blazer with dress blouse and dress skirt or dress slacks or business dress; dress shoes. MALES: Business suit or sport coat with dress slacks, collared dress shirt and necktie; dress shoes, dress socks. The following items are not allowed: denim, athletic shoes, sweatshirts and t-shirts, shorts, hats.
CLOSING SESSION
Participants may wear jeans, conference t-shirts and athletic shoes or business casual attire.
CASUAL ATTIRE – DURING DECA AFTER DARK AND FREE TIME Neat casual clothing is acceptable. Shoes must be worn.
UNACCEPTABLE ATTIRE
The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriff-baring clothing, swimwear (unless swimming), and clothing with printing that is suggestive, obscene or promotes illegal activities.
NON-DISCRIMINATION POLICY DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment, or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.
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