Milan Design Week CULT Singapore Guide 2023

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Richard Munao, Founder & Managing Director richard@cultdesign.com.au

Jeff Tsang, General Manager jeff@cultdesign.com.au

Rosie Schloeffel-Light, Marketing Manager rosies@cultdesign.com.au

Mathew Fowler, AU Sales Manager Commercial Projects mathew@cultdesign.com.au

Dione Glosivic, AU Visual Merchandising dione@cultdesign.com.au

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Salone del Mobile – the world’s preeminent furniture and design fair – returns to Milan from 18 - 23 April 2023.

The 61st edition will bring together over 1,900 exhibitors spread across six hubs at the Rho Fiera fairgrounds, plus countless installations throughout the city.

After a few difficult years of reflection and questioning around the future of trade fairs, this new edition will be fuelled by three significant departures from Salone’s traditional format:

• Single exhibition level that simplifies and improves accessibility

• New Euroluce layout, people focused instead of stand-centric

• Integrated cultural program at Euroluce that includes talks and workshops

Here, we share our Milan Design Week CULT Guide which gives an overview of where to find our partners, events to lock in your diary, and much more.

We look forward to seeing you there!

Richard Munao Founder, Cult Design

Contents

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CULT B ra n sd

Location

This Is Denmark

Alcova

Viale Molise 62

News

Flowerpot new colours

Opening Hours

11am - 7pm daily

Interviews

No scheduled interviews

This is Denmark brings a different take on Danish design: a story of how 15 brands interpret their national heritage illustrated in a water landscape and through a generative sound track.

Rediscover Verner Panton’s masterpieces with a refreshed colour palette.

Location

BAGNI MISTERIOSI

Via Carlo Botta, 18

Milano

News

GUBI Under The Sun Previews of Paavo Tynell and Gianfranco

Frattini news

TEN // Beyond The Beetle

Opening Hours

9am - 9pm daily

Interview Opportunities

Marco Sammicheli (event curator)

Marie Kristine Schmidt (GUBI CBO)

Emanuela Frattini Magnusson (designer)

Marco Frattini

For Milan Design Week 2023, GUBI takes over the iconic Bagni Misteriosi, The Mysterious Baths, to stage an immersive sensory spectacle.

GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design.

Location

Enlightenment

Via Borgonuovo, 19

Milano

Nemo Showroom

Corso Monforte,19/A

Milano

News

AS43C Pendant

Lampe de Bureau

Swan

Untitled Linear

Spot Mini

Opening Hours

10am - 8pm daily

April 14th to 22nd, 2023

Events

Enlightenment Press Day

14 and 15 April 2-7pm

Nemo Showroom Press Day

17 April 10am - 2pm

Interview Opportunities

Ron Gilad (exhibition curator)

A new point of view on light. Ron Gilad accepted Federico Palazzari’s invitation for a conversation on lighting and functionality, paradox and perception. Out of this encounter, Enlightenment was born.

Unseen works and installations will engage visitors by awe-inspiring and stimulating interactions, completely changing the conventional idea of lighting and placing lamps, the main attractions of this divertissement, into an ironic and provocative setting.

Plus, view the latest new releases at Nemo’s iconic Milan showroom.

Top Picks

Exhibitions & Installations

A summary of the top non-branded exhibitions to visit throughout the city this year! Click on an image to go to our Milan City Guide map and view location details, and read on for our top six picks.

Top Picks Milan Design Week

Alcova

Alcova, the platform founded by Joseph Grima (Space Caviar) and Valentina Ciuffi (Studio Vedèt) now at its fifth edition, unveils the unprecedented monumental spaces of the Ex-Macello di Porta Vittoria. Alcova 2023 will host over 70 projects exploring different and complementary directions in contemporary design: from research of innovative and sustainable materials, to contemporary craft, to sensorial design, alongside institutions, established brands and studios and emerging talents.

For more must-see highlights, view our Milan Design Week map here.

Top Picks

Milan Design Week

Prada Frames by Prada & Formafantasma

Italian fashion house Prada hosts a three-day symposium curated by design studio Formafantasma, examining the relationship between design and the environment.

This year’s edition of Prada Frames follows the theme Materials in Flux, exploring waste management and the life cycle of materials and products.

For more must-see highlights, view our Milan Design Week map here.

Top Picks Milan Design Week

Colourmorphosis by Hermès

This year, Hermès offers new perspectives as they preview their new homewares collection in an immersive installation at the Museo della Permanente.

Rigour and fantasy are at the heart of the Hermès home collections. Whether individual of mixed, colour holds a special place in this balance, punctuating interiors and tracing the designs’ narrative.

For more must-see highlights, view our Milan Design Week map here.

Top Picks Milan Design Week

L’Appartamento by Artemest

Artemest presents L’Appartamento, an elegant 1930s apartment in a historic Milanese building in the heart of the vibrant 5VIE district reinterpreted by six prestigious international interior design firms that will confer their own unique artistic direction to a room.

For more must-see highlights, view our Milan Design Week map here.

Top Picks Milan Design Week

Bauhau-AI by STUDIO SNOOP

Sydney based STUDIO SNOOP will introduce the newest member of their team, in a world first presentation of an Al designer. The designer known as “Tilly Talbot”. Just as Bauhaus did for their generation, we are terming this progressive movement Bauhau-AI.

For more must-see highlights, view our Milan Design Week map here.

Top Picks

Milan Design Week

RoGUILTLESSPLASTIC

by Rossana Orlandi

RoGUILTLESSPLASTIC is the international project, conceived in 2019, founded and curated by Rossana Orlandi and Nicoletta Orlandi Brugnoni.

The project starts from the conviction that Plastic is not guilty. Its abuse and misuse has nonetheless created one of the most pressing environmental issues plaguing the Planet Earth today. The project’s purpose is to inspire the international creative community to explore a new philosophy of design and production using innovative materials that derive from re-Waste, and to discover the infinite possibilities for its transformation. In the first two editions, the project focuses on plastic waste only, to later expand to include other kinds of materials.

For more must-see highlights, view our Milan Design Week map here.

Maps

Maps

Milan Design Week

With 24 halls, each the size of a football field at the Rho Fiera fairgrounds, it’s easy to get overwhelmed!

Planning which halls and brands to visit is a useful way to manage your time at the fair, and ensure you see the best of the best.

Key Dates & Times

Trade only // 18 - 23 April 2023

Opening hours: 9.30 am - 6.30 pm

General public // 22 + 23 April

Opening hours: 9.30 am - 6.30 pm

Students // 20 - 23 April

Opening hours: 9.30 am - 6.30 pm

Venue

Fiera Milano, Rho

The Salone is easily reached by public transport from the city of Milan. Links from the main stations and airports of Milan.

How to get there

Read on for:

01. Rho Fiera Fairground Map

02. Milan City Guide Map

Maps // Rho Fiera Fairground

Design Week

Maps // Milan City Guide Milan Design Week

Explore our Milan City Guide map here.

Our Milan City Guide Map includes:

INSTALLATIONS & EXHIBITIONS

Cult brands presenting exhibitions throughout Milan city, along with other must-see installations (includes 25+ highlights).

CITY HIGHLIGHTS

Must see galleries, shops and architectural highlights in Milan

EAT & DRINK

Our top picks for a refreshing aperitif, breakfast pastry, hearty pasta or latenight drink

Clockwise from top left: Bar Basso, La Triennale, Rossana Orlandi Studio, Achille Castiglioni Foundation, Villa Necchi, Fondazione Prada.

View map for more recommendations >

CULT Itinerary Milan Design Week

Monday 17 April

Fuorisalone Installations & Exhibitions

Tuesday 18 April

Brand Meetings

Alcova

Wednesday 19 April

Rho Fiera Fairground

Thursday 20 April

Brand Meetings

Brand Showrooms

Friday 21 April

Fuorisalone Installations & Exhibitions

Saturday 22 April

La Triennale

Thank you for reviewing our Milan Design Week CULT Guide 2023. Please confirm any interview requests immediately to rosies@cultdesign.com.au or ben@cultdesign.com.au.

We look forward to seeing you over there!

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