Contents Culture & Demographics Beer Basics The Local Beer Scene Types of Establishments Nationally Globally Barware Styles Use & Abuse
Culture & Demographics +80% of all beer is consumed by men. +A large number of these beer drinkers favor domestic light beer, followed by domestic draft beer. +Light beer has its strongest following from women. + Women beer drinkers are more attracted to specialty microbrewed beers than they are to the big brands, possibly because of their greater variety. Beer statistical information taken from www.beer-brewing.com Craft Brew Breakdown (Taken from IMPACT) •69.10% Male •30.90 % Female Age 21-25 5.99% 25-34 24.30% 35-44 25.00% 45-54 21.70% 55-64 14.50% 65+ 8.51% Household Income Under $25K 6.3% $25K-$44.9K 8.9% $45K-$74.9K 21.53% $75K and over 63.30% Race White 89.4% African American 3.24% Hispanic origin 5.27% Asian/ Other 2.09% •Male - White - 22-25 - Wealthy
www.socal.com www.drinkcraftbrew.com
Beer Basics There are two primary types of beer, Ales and Lagers. Ales generally use top fermenting yeast. This means that the yeast oats on the surface for the ďŹ rst few days and then settles on the bottom.
Beer Basics information taken from www.beerdrinking.net
Beer Basics Lagers use bottom fermenting yeast, which does not oat to the surface before settling.
Beer Basics information taken from www.beerdrinking.net
Beer Basics +Craft beer is the “NEW Wine.” +Craft beer exploration, food pairings and tasting will continue to grow +“20 somethings are adopting beer the way their parents adopted wine” – Jim Koch, Sam Adams +Still large market for Bud, Miller, Coor’s and their light counterparts
The Local Beer Scene “Anyone who’s ever stopped by the Short North’s swinging spot knows two things - it’s always busy and they’ve got more taps than you can shake two sticks at. Bodega’s 50 taps entice beer fans in droves. The draft list includes everything from ales and porters to imports and lambics. You’re sure to find seasonal varieties from craft breweries like Troegs and Bear Republic alongside popular staples Pabst Blue Ribbon and Bell’s Two Hearted.” - Columbus Alive!
“I think that local breweries should keep in mind this year that the competition is growing and the craft beer lovers in town are raising their expectations,” Hill says. “I also think that they need to remember that while the vast majority of beer lovers I know are ‘hopheads,’ it is difficult for some to make that leap right away when their palates aren’t mature. A milder but still well-produced ale that is used as a stepping stone introduction to craft beer drinking is important for gaining new customers.” - The Metropreneur Columbus
Types of Establishments Ultimate beer experiences are often found in urban downtown environments. Here a variety of customers can enjoy any number of exotic brews. Most popular with Gen Y.
Ultimate Brewery Local Feature By the bottle Stemmed glasses Tap vs. Bottle Fine Dinning National Chain Sampling Sports Bar Beer tastings continue to grow as new beer consumers are entering the market. A great way to oer tastings is to help consumers make the transition from light beer to stout, or taking a malt drinking into the world of draft beers.
Types of Establishments An upswing in beer sales among young adults in Paris, apposed to tastes for wine in the past. “Pub style” becoming more popular.
Deli Bistro Full Bar Pub Style Fine Dinning “Sports Bar” Aviation stickers create a look and feel of a “sports bar” in the entry to this dining/bar establishment in Frankfurt.
Barware
The Right Glass As the craft brew trend goess stronger stronger, we’re finding that more local brewers will demand that establishments use a specific type of glass, such as a snifter. Many individually owned and operated bars are using these glasses when appropriate even without distributor request.
Barware Pint: Standard US 16 oz, Imperial Pint – 20 oz, economical, easy to drink out of, pour into and store. Styles: Non-aromatic brews
Barbary Beer Glasses 20, 16, 13, 5 oz – 93010-13, Tulip Pint Glass 90243, English Pub Glass 90244, Pub Glass 90247 176FU mixing glass, Clarisse stackable 90255 16 oz pint, Mug: Easy to handle/hold, holds large volume, durable. Styles: All, but may not enhance.
Square Mug 90251, Pub Mug 90250, Handled Beer 133450, 1170U & 1172U Beer, 18U Beer Mug Tankard, Beer Waggon Mug 1152U and 1150U
Barware Pilsner:Tall, slender and tapered. This glass highlights color and carbonation while capturing the sparking bubbles at the top to enhance the head. Styles: Lagers, Pilsners, dortmunders, witbier, bock and double bocks
Classic Beer 200-00-19, Treva H023202, empire 13 OZ 165720 AND 17.25 OZ 165280, 80436rt 23 OZ Pilsner, ared pilsner 90245 13 oz, Milano 103-00-19 Imperial Stemmed Beers F1718,17,16,15 Wheat: Tall thin walled glass showcases color while allowing space for the wheat beer’s character head. Also helps capture wheat beer aroma. Styles: Wheats, Dunkelweizen, Hefeweizen, Weizenbock
Bavarian Pilsners 7415U 15 oz & 12 oz 7412U, 20 oz pilsner 90065, 23 oz pilsner 80436RT, Cooler pilsner 15.75 oz 90054A
Barware Snifter: This glass captures and enhances the bouquets with the wide bowl and tapered mouth which is then enhanced by the ability to swirl the beer. Styles: Strong Ales, Double Imperial IPA, Barleywine, Lambics, Stouts
Snifter 14.75 oz 205-00-18, Excellency Snifter 12.5 oz 3951M, Florentine Brandy 90111 13oz, Tulip: Stemmed glass with tulip like tapering at the top that captures the beer in the body and pushes up and supports large foamy heads while capturing the bouquets and bringing them to the nose for enhanced tasting. Styles: IPA, Double IPa, Belgian Ale, Dubbels, Tripel and Saison/Farmhouse ale
Berlin Beer 13.25 oz F1729 & 16.5 oz F1730, Belgian Beer Tulip 13 oz90093,
Barware Large Wine Glass: Great replacement for tulips and goblets. Accentuates the bouquet and brings it into the nose. Especially great for Large bottle service at the table. Styles: Belgian Ales, Saison/Farmhouse ale, Double Imperial IPA, Dark Ales
Experience 220-00-35, Exquisite 147-00-00, Classic 200-00-000
Barware
Pyramiding Glassware
Stacking Glassware (When not intended by design)
Barware
Stacking Glassware Bartenders at most bars understand that stacking the glassware causes more breakage. The equation is simple, less space = more stacking. Individually owned and operated bars tend to have more breakage. They typically do not have the appropriately allotted space that you may ďŹ nd at a chain or big name restaurant.
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