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Contents 2012 Snapshot Past Trends Future Trends Industrial Woodland Desert & Plains Neon Signs Living Patterns Kitchen Hilarity Intersections Nostalgic Popularity On Display Knotted Urban Yard Cellular Geometry Drei Seiten Mid-Century Revival Wired In Inspired Textures Lifestyle Trends Geographic Generational Economy Global Perspectives Local Update How do we aect the local economy? Why is Columbus Ohio the perfect model? Notes
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2012 Snapshot
Color Watch: TANGERINE
PANTONE Warm Red C
1635 C
138 C
1817 C
186 C
425 C
7547 C
Color Watch: MINT
4645 C
PANTONE 374C
4789 C
353 C
303 C
3005 C
Bold visionary statements in the art & design world will change the shape of fashion and home decor over the next few years. We are about to witness a great deal of adventurism in the world of creativity. This is in responce to vast technological advances, the art of enjoying life becoming more desired, and political outbursts becoming more common among the ever growing Generation Y group. As we know from generational study, the American Dream has drastically changed its face. We no longer have the same goals. Instead the future has become much more uncertain. We see a wider concentration on defining questions: “Who am I?” “What is my purpose?” “How can I change the world?” Our economy is changing rapidly and in turn this will cause a wild change in the scene of retail.
Past Trends (How did we get here?)
Future Trends
Industrial Woodland
3165 C
405 C
7517 C
A combination of rustic farm characteristics and the comforts of a woodland cottage. Introductions of modern form are present, but with an industrial inspired feel.
Desert & Plains
315 C
188 C
153 C
Colors and patterning are greatly inspired in 2012 by the North American Western culture. Desert grass tones, burgundies and oranges, Native American textile patterns.
Neon Signs
381 C
179 C
1925 C
Neons are still with us. We will see combinations of neons and pastels. They’ll be in places we never expected. 381 C 176 C 1635 C
Living Patterns
110 C
COOL GRAY
9C
1787 C
7503 C
Textile patterns are becoming more involved in all aspects of design. Exploring tesselations and dramatizations of pattern will show boldly.
Kitchen Hilarity
298 C
1795 C
871 C
Black C
We are spending more time than ever in the kitchen, and humor cures woes. The two are coming together to create brilliant experiences.
Intersections
3145 C
159 C
Black C
This trend is where puzzles, art and product design meet. Objects that nest with their partners or create usable shapes by their joining.
Nostalgic Popularities
361 C
3145 C
1595 C
199 C
A rekindling of the spirit through the everyday object. We will continue to see a resurgence of popular culture trends from the 80’s and 90’s.
On Display
377 C
5793 C
7547 C
Displaying objects and food in new ways through telling a story. By elevating the drama with texture these pieces become artwork in themselves when their residents vacate.
Knotted
7545 C
1656 C
532 C
5487 C
A trend that is broadly inuenced by the Urban Craft movement. Taking textile structure and using it to inspire products.
The Urban Yard
371 C
347 C
7539 C
As the Gen Y moves into the city, they bring their desire for growing their own foods and living a green lifestyle. This has spurred a variety of products for urban dwelling.
Cellular Geometry
138 C
102 C
7538 C
A trend that has been growing since 2008, with the unveiling of Beijing Olympic architecture. We will continue to see cellular structures inspire design.
Drei Seiten
152 C
3295 C 5205 C Black C
Simple triangular forms, inspired by the German Bauhaus movement. These three sided shapes are simple yet dynamic and create proportional satisfaction.
Mid-Century Revival
325 C
159 C
7504 C
298 C 1795 C
A recent interest in product design from the 1960’s will continue to ourish in 2012. We will focus on the color palettes from the time.
Wired In
7482 C
1788 C
187 C
Black C
Black coated wire helps create silhouette forms, while color coated wire creates a feeling of sentiment. Antiqued wire and chrome still show up.
Inspired Textures
402 C
430 C
7448 C
A celebration of texture on white or off-white surfaces. The only colors in this palette are those found in shadows and light reflected off of the varied materials.
Lifestyle Trends As Generation Y continues to enter their adulthood, infusions of art, music, and technology into their daily lives are changing the way the retail world thinks. Companies like Gomus, have latched on to the Gen Y culture, as they provide music driven shopping experiences. RFID tags in clothing change the music in the ďŹ tting room to help create a complete sensory experience for the consumer. The idea of graďŹƒti as art has also changed the way urban renewal projects are thought out. Whether a community garden is installed or an open call for artists to paint walls surrounding abandoned lots, neighborhoods in urban areas are resurfacing because of youth driven art concepts. As the economy has changed retirement plans for many Baby Boomers, we are seeing them stay in their careers longer, move to smaller homes, or pick up part-time jobs. Their shopping habits are something they are not wanting to change, so they’re willing to change their lifestyles to accommodate their desires.
Geographic “Bangkok is a place that reaffirms that sophisticated, modern cities are rising — not by the few, but by the many — and you don’t have to put who you are on hold to make it there.” - Shizu Yuasa for Etsy We are seeing many cities acting in a similar fashion to Bangkok. Public markets are on the rise and the public is getting to see artwork and handcrafted products on a personal level. These trends are comparable in rural areas, where Farmer’s markets are upping the ante by creating urban inspired signage. The desire to do-it-yourself has caused a rise in sales of culinary kits, craft how-to gifts as well as canning and preservation products.
Generational
It should be noted that a large upswing in social justice efforts comes with Generation Y. They see companies for who they are, not what they sell. This can be seen directly in the recent “Occupy” protests, which are against corporations having a say in government. These ideas will of course effect retail directly, making local and small business much more desirable to the younger generations. Older generations largely see these recent political “outbursts” as unorganized and unnecessary. Some say these youth should be seeking jobs, rather than voicing immature opinion. This of course, will create a further gap between the conservatives of the Boomer Generation and the open minded Gen Y activists. We need to keep a watchful eye on these activities, because organized groups often stem a great deal of trend direction for both fashion and home lifestyle.
Economy The global economy is still looking for ways to climb back up. Intelligent thinking that celebrates the idea of second hand shopping has created new trends with consumers. New Thinking on Buying www.trendwatching.com gives us three “re-commerce” concepts that consumers are subscribing to: NEXTISM: Consumers will forever crave the new and exciting experiences promised by the ‘next’. STATUSPHERE: The growing status boost that comes from being savvy and shopping (environmentally) responsibly. EXCUSUMPTION: Cash-strapped consumers embracing creative solutions. The trend of urban craft continues to stay strong. This may be in large part due to the need for additional income sources, creating goods affordably and keeping talents well fed while the job market is still struggling. Sites like www.bigcartel.com and www.etsy.com have not only helped lead the public to their dreams of entrepreneurship, they’ve helped drive and organize trends that have trickled into the retail marketplace. Continued economic and political protests in the United States may lead styling to trend toward that of the 1970’s. Although the refresh of this era has already been underway, we look for it to increase and become more mature over the next year, going into the upcoming Presidential election.
Global Viewpoints One of the biggest challenges that retailers are seeing, is adaptation to growing urban culture. + In Korea, Home Plus launched a virtual store in subway terminals. This allows travelers to make purchases with their smart phone while waiting in the terminal, and pick up their merchandise on their way out. This not only creates high turn over, but creates a fast and positive experience for the consumer. + High end 24/7 shops are popping up in cities like New York, NY. They provide everything from pharmaceutical needs to manicures. Whether you need a deli sandwich at 1 am or a designer bottle of nail polish, these new “convenience stores� are showing up rapidly.
Local Update Pride in the “local community” tends to thrive in times of economic struggle. It seems as though the community feels safer, more secure by teaming together. By spending money at local shops rather than a chain, you are in turn putting that money right back into your neighborhood.
Cities with a population of 100,000 or more trend toward these types of local pride campaigns. They thrive because they pull in tourism from surrounding areas as well as build traffic from locals by making them feel as though they are part of something that will make a difference. While smaller urban “local campaigns’ surged over the past year, rural ones suffered. With trends in urban gardening and small space living, this removes the urban dweller from the rural markets.
How do we affect the local business scene? A variety of businesses use our ware to support their “homegrown” business appeal. Although we may not be “local” to someone who sells their product in Oregon, they can proudly say that our product is designed and manufactured in the United States. Ohio based businesses, as well as surrounding state’s, are using our products in creative ways close to home. This means we have easy access to see how our ware is being used, and it helps them continue their “green” initiatives.
We’ve seen everything from our vintage pieces being used as craft supplies to our pie dishes being reused with the added value of $1 off of your next pie purchase. Not only do we sell our wares locally, but we give back a great deal. This in turn helps create positive energy around our brand, and the small businesses that use our products as well. By giving back to our local community we are securing a positive future for a large portion of our customers.
Why is Columbus, Ohio the perfect model? A large portion of our trend research is done in Central Ohio. Here’s why Columbus is the perfect research model. Columbus is home to: 15 Fortune 1000 companies 6 Fortune 500 companies 4 nationally recognized healthcare systems 20 colleges and universities It is a city that nurtures innovative and entrepreneurial small businesses. Columbus is voted as a top city for cyclists, dog owners and same-sex couples. All of these aspects make the city diverse & inviting to people of all backgrounds. Between 2000-2005, Columbus was the second fastest-growing major metro area with population greater than one million. Major employers include the State of Ohio, The Ohio State University, Nationwide, Limited Brands, Honda of America, Cardinal Health and American Electric Power. These invite a variety of talent to the city. 49.1% of Columbus residents are homeowners.
Columbus, Ohio is home to a growing number of inuential and inspired small businesses. Housewares Shops, Bakeries, Restaurants, Breweries, Distilleries and Fashion Boutiques all call Central Ohio home. They succeed and continue to mature as the city is so open to arts, newness and innovation.
Breweries & Distilleries A boom in beer and liquor production has occurred over the past few years. Companies like Brother’s Drake, Middlewest Spirits, and Tessora are all new to the scene in comparison to the likes of Columbus Brewing Company, Gordon Biersch and Elevator. Fashion Boutiques Whether you’re looking for a custom wedding gown or a pair of Tom’s shoes, Columbus has a little bit of everything. Home to a large art and design community, Central Ohio has a lot of pull for fashion designers. With brands like Abercrombie, Limited, Express and Victoria’s Secret right around the corner, there’s no doubt fashion trends arrive here faster than outsiders might expect. Housewares Boutiques Boutiques are selling locally made wares as well as ones they find from traveling to worldwide product and gift shows. Local retailer Bink Davies finds their products at the International Housewares Show in Chicago, Illinois. Others seek out talents of students at local colleges and universities to produce affordable yet grand artwork and one off pieces for the home. Bakeries Baked goods inspired by the neighborhoods of the city are quite popular in Central Ohio. With neighborhoods like German Village, Italian Village and Old Towne East providing unique experiences, inspiration comes from all corners of the city. Restaurants Restaurant owners are elevating the variety of experiences to have in Central Ohio. Specialized dining has been trending lately. One of the most recent unique additions, a cupcake and champagne lounge. Taking food out of the restaurant, food trucks are increasingly popular. These vendors are rentable for events and are a novelty, especially with Gen Y.
Notes
Names you should Google Patricia Urquiola Don Norman Charles & Ray Eames Nathalie Dewez Hugo Meert A誰ssa Logerot Stores in Columbus you need to visit (Yes, we said need.) Tigertree (Short North) The Swanky Abode (Easton) Paper Thread (Polaris) Loot (Short North) Twig Garden & Home (German Village)
Thank you.
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