R
BRAND MANAGEMENT
Creating and growing
innovative ideas...
“A business seeks to combine all the positive characteristics and attributes of its products in a single brand image and message. This gives the brand a unique place in the minds of consumers and is known as positioning a brand.�
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Vision& Mission Vision To be the definitive metric for Brand Management Consultancy in Africa.
Mission Enable clients experience/explore their full market potentials through the unique interpretation of and infallible strategy for their brands
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table of CONTENTS Our Vision & Mission Our Firm, Our Services Why You Need Us Our Team Strategic Partnerships Printville XP Our Clientele Conclusion
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We are Brand Management Consultants We are Creative Solutions Providers We are creative consultants primarily targeted at uplifting your brand. We run a central creative hub for all your brand’s needs, hence maintaining a uniform presentation of your brand to the public. This has become imperative because of our new world of infinite choices and every discerning brand’s need to be dynamic.
Implicit in our approach is the imperative to unshackle brands from a limited marketing or manufacturing perspective. Our attempt is always to take a broader view when defining brands, their core proposition to the consumer and their vocabulary while engaging with them. After all, brands like all powerful ideas can only come alive and prosper when they find meaningful expression in our lives regardless of our location. We have over two decades of experience/expertise in Brand Management Consulting, working with tier-one, mid-tier and startups in building and maintaining the public’s mindshare of their brand. Beyond the “promise of value marketing”, brands that will grow market share employ unique brand strategies and creative nous to boost sales and ensure a memorable experiential interaction with both existing and potential customers... Here is where we come. Our expertise includes general creatives, brand identity/logo creation, content generation, product development, digital marketing aid, above, below and through the line advertising, communication, marketing and brand, communication and marketing strategies. In addition, we provide high end print production solutions. We wish to clothe your organisation in the same professional garb we have given some of the Brands we have worked with over these years.
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“The ultimate point of a brand is not to create an emotional appeal or to generate buzz. The point is to shift customer demand”.
S A V I N G S
A C C O U N T
A ura DA ZARE
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d Foo s
All N a
UNION
RC:120852
INDUSTRIES
Since 1993
Dredging Limited
Gee SHING DISH WA
LIQUID
Our Services
Brand Development Building enduring Visual Identities for organisatons (public/private) Taking your instruction on short term, medium and long term Marketing & Sales needs and preparing the necessary strategy for such campaigns Advising you on appropriate campaign direction
We partner with our clients to harness their vision for their organisations to build brands that aptly personify their ideals. Here we offer the following: Brand Creation/Building Brand Defintion Brand Architecture Brand Application Brand Guide & Toolkit Brand Positioning and Repositioning Product Development Advertising
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all things
Bridal
NEHEMIAHPROJECT ... REBUILDING OUR FUTURE
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Creatives/Designs We also create visually stunning ideas for advertising/publicity, digital and print. Our print production process is greatly simplified and appropriately divided into stages to enhance the end result. Here we offer the following services: Creatives for adverts Packaging design Creatives for posters and flyers Creatives for brochures, corporate profiles Creatives for calendars and annual reports and accounts Media pack design Creatives for entertainment paraphernalia (Movies/Music posters, C.D. covers and give-aways) Creatives for political campaign merchandise (posters, flyers, t-shirts, face caps) Product design and development
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“In order to gain market share and attract new customers, a business needs to be distinct in the marketplace. It needs customers to think about its products in a particular way. This helps them distinguish its products from those of competitors.�
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Why you need us The advantages of using us are numerous and include the following: A) You will get the most suitable interpretation of your marketing requirement(s) B) You will get the best value in terms of money spent. C) Your professional fee/cost per transaction is clear and predetermined and allows you to plan strategically. D) You will receive professional services that are tailor-made for your requirement, while making savings in terms of time and manpower as the various stages of production are greatly simplified.
“The way to win in the marketplace, to gain profitable growth, is not to be preferred over competitor brands in established subcategories but, rather, to generate offerings so innovative that they create new categories 13 or subcategories, making competitors irrelevant, to win the brand relevance war.�
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‘NIYI SHODUNKE A graduate of GRAPHICS (INDUSTRIAL) ARTS from Yaba College of Technology with a Higher National Diploma in 1998. He founded AD CONCEPTS in 1996 while in school and used all his free time to nurture the business as he spread his creative tentacles into the different sectors of the economy. After the mandatory National Youth Service and subsequent working experience with PRINTS SUPPORT SERVICES (a subsidiary of CENTERSPREAD ADVERTISING), EQULID COMMUNICATIONS, WHIZ COMMUNICATION etc, he registered ADCONCEPTS in 2002 and the company has since begun operation as a fully fledged Brand Management Consultancy. He is the Lead Consultant at the company with experience spanning over two decades.
ELOVIANO SHODUNKE Mrs Shodunke is a graduate of Economics & Statistics from University of Benin. She worked as head of Customer Service Unit at her branch of ECOBANK in Abraka, Delta State. She joined AD CONCEPTS in 2008 as the Chief Operating Officer (COO) where she has brought her Customer Service know-how to bear in ensuring client satisfaction.
VALENTINA IBIROGBA
ATEI INENGITE
OLAKUNKE ALADE
Overseas Liaison Manager
IT Consultant (UX/UI)
Production Lead
While the above are our principal officers, there are other member s of staff including, Graphic Artists, Client Service Officers and Print Production personnel.
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cashplus
5233
VALID THRU
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5233
VALID THRU
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Strategic
Partnerships We have built strategic alliancies with top notch partners whose expertise and knowhow are vital in serving our teeming clients better. Some of these include:
SMOC A very important part of this strategic partnership is SMOC (Strategic Marketing & Organisational Consulting) a niche consulting firm in Nigeria focused on strategic marketing, research and the enhancement of organisational structures for improved market share.
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KALAHARI KANGAROO KOMMUNICATIONS K3 is a Public Relations and Strategic Communications consultancy, generating Brand Equity and PR capital for Nigerian, panAfrican, multilateral and multinational corporations across sectors. The competence areas of the firm are: · Strategic Public Relations and Corporate Communications advisory skills (360o communications competence) · Strong Leadership & Relationship Management · Public Affairs / Government Relations · Research & Content Development · Event & Media Management · Pan-African Knowledge & Expertise: Deep understanding of emerging markets and global Business / Economic issues · Pan-Africa Media Intimacy: Access to West, Central & East African media · Connecting Local to Global through active roles in Journalism, Public Relations and Marketing Communications Consulting The firm also believes in the power of partnerships and strategic alliances. Its partnership with Adconcepts dates back to 2009. Both organizations have worked with clients to deliver creative and valued design propositions and communication concepts that help to showcase the brand essence of our clients.
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XP
PRINTVILLE
Printville XP, is a subsidiary of the ADCONCEPTS group. It is a recognized and trusted print solution provider, committed to providing outstanding printing services in sync with the latest technological trends. Printville XP emerged as a result of media dynamism, increasing market demands, and technological evolution, creating a niche for itself in the Nigerian printing sector as result of its unflinching dedication and adaptation to the rapid changes in printing. Aside partnering with elite corporate organizations in galvanizing their brands and forging their corporate image, Printville XP's customer service, print quality, and state of the arts technology is a cut above the rest in the industry. Printville XP presently possesses various facilities to undertake commercial printing across all the segments. We undertake and execute orders to produce the following in our diverse facility plant: · Brochures Catalogues Calendars · Corporate Stationery · Posters Leaflets Wobblers · Shelf Talkers · Folders · Buntings Menu Cards Greeting Cards · · Annual Reports & Accts. Shelf Strips Newsletters Gift Bags We also design and produce nouvelle Corporate Merchandising items like: Diaries Paper Weighs Flash Disks (Themed) F1 shirts & T-shirts Casual Shirts Blazers
Roll-up Banners Scarves
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OUR CLIENTELE As a Nigerian brand owner, our driving agenda is to create brands that are made for Nigeria and beyond. Implicit in our approach is the imperative to unshackle brands from a limited marketing or manufacturing perspective. Our attempt is always to take a broader view when defining brands, their core proposition to the consumer and their vocabulary while engaging with them. After all, brands like all powerful ideas can only come alive and prosper when they find meaningful expression in our lives no matter our location. At ADCONCEPTS, our growing portfolio of clientele cuts across categories, economic and social sectors bearing our passion for building powerful brands for Nigeria, Africa and the World. Our client list include: COMPANY
SECTOR
CONTACT PERSON
BRITISH AIRWAYS DANSOL HIGH SCHOOL DELUXE RESIDENCES ELIZABETH R EAN AVIATION EVINA INDUSTRIES FIRST BANK GIORGIO DREDGING LIMITED GRAND TREATS CRECHE GUARANTY TRUST BANK
TRAVEL EDUCATION REAL ESTATE EVENT AVIATION FMCG BANKING OIL & GAS EDUCATOPN BANKING
FOLAKE ANIMUMINEY ADUN AKINYEMIJU ESTHER BRIGGS IBIDUNNI IGHODALO TUTU AKINYEMI OKE OGBORUA FOLAKE ANIMUMINEY BEN OZOADIBE TOSIN LASE OSOBA
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COMPANY
SECTOR
CONTACT PERSON
IOLAIR NIGERIA IFCOD LAGOS BUS SERVICE LTD. KITARI CONSULTING MANAGEMENT TRANSFORMATION NEHEMIAH PROJECT NOIPOLLS ONE WORLD SARAH’S NEST SWEET SOUND TRINITY HOUSE UNION BANK PLC TMC WAIFEM
CONSULTING ENTERTAINMENT TRANSPORTATION CONSULTING H.R.M NGO POLLING COURIER EDUCATION MUSIC RELIGION BANKING LIFESTYLE FINANCIAL TRANING
CAPTAIN KIDDIE DARE ELO ETOMI IDOWU OGUNTONA ALI MAGASHI WURA ABIOLA TONYE COLE OGE MODIE MICHAEL FRANCOIS TOYIN ADENIRAN AFOLABI OKE IBIDUNNI IGHODALO CHUKWUDUM OFOMATA MAXWELL ADEKOJE DR. CHRIS ITSEDE
ORLEAN
INVEST WEST AFRICA LIMITED
Dredging Limited
C O N S U LT POLLING
A N A LY T I C S
DATA B A N K
STRATEGY
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conclusion In conclusion, we have a continuous plan of action (by the grace of God) for sustained expansion. We shall continue to acquire state of the art applications (Graphics), software and hardware for better design delivery, to better trained, more resourceful personnel for better customer service. All this we are doing not to just improve on our already impressive turnaround time but also to create a more convenient and stress-free environment for our work force, which by extension will increase customer satisfaction. Thank you.
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Contact 19, Olayeni-Abiola Street, off Salvation Road, Opebi, Ikeja. Tel:
+234-8033041229, +234-8077118687, +234-1-8937880
E-mail:
info.@adconceptsng.com, adconcepts2001@yahoo.com, info.adconcepts@yahoo.com, adconcepts2001@gmail.com
Website: www.adconceptsng.com
Brand 360o