DIFFER ENTIATE OR DIE!
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Vision& Mission Vision
To be the definitive metric for Brand Management Consultancy in Africa.
Mission
Enable clients experience/explore their full market potentials through the unique interpretation of and infallible strategy for their brands.
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table of CONTENTS Our Vision & Mission Statements The Essential Pillars of Branding Our Firm, Our Services Why you need us Our Team Strategic Partnerships Printville XP Our Clientele Conclusion Contact
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THE ESSENTIAL PILLARS OF BRANDING IMAGE/LOGO A brand/business needs a dynamic and recognisable identifier. A signature with a consistent Icon, colour and font... it’s unique Brand Identity.
TRUST A brand/business must build trust in its product/services. It is imperative that it delivers on its promises. This helps to generate brand equity.
CONSISTENCY A brand/business must be consistent in its appearance, customer experience, language etc. People should know what to expect at every touchpoint.
VALUE A brand/business needs to have a clear mission. People tend to be loyal to brands/business with which they share similar goals and values.
These four essential pillars help a brand/business maintain customer loyalty
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We are Brand Strategists & Creative Solutions Providers. We are creative consultants primarily focused on uplifting your brand. We run a central creative hub for all your branding needs so as to maintain a uniform presentation of your brand, internally and externally. Implicit in our approach is the imperative to unshackle brands from a limited “commodity” mindset. Our attempt is always to take a broader view when defining brands, their core proposition to the consumer and their vocabulary while engaging with them. After all, brands like all powerful ideas can only come alive and prosper when they find meaningful expression in our lives. We have over two decades of experience/expertise in Brand Management Consulting, working with tier-one, mid-tier and start-ups in building and maintaining a positive public perception of their brands. Beyond the promise of “value”, brands that will grow market share employ unique brand strategies and creative nous to boost sales and ensure a memorable experiential interaction with both existing and potential customers... Here is where we come in. Our expertise include general creatives, brand identity/logo creation, content generation, product design and development, digital marketing aids and creatives, above, below and through the line advertising and complete turn-key brand strategies. In addition, we provide top-end print production solutions. We wish to clothe your brand/organisation in the same professional garb we have given so many over the years. It is our hope to form a formidable and mutually beneficial partnership with your organisation, moving forward.
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“The ultimate point of a brand is not to create an emotional appeal or to generate buzz. The point is to shift customer demand”.
RC:120852
INDUSTRIES
Since 1993
Dredging Limited
Our Services
Brand Development Building enduring Visual Identities for organisatons (public/private) Taking your instruction on short term, medium and long term Marketing & Sales needs and preparing the necessary strategy for such campaigns Advising you on appropriate campaign direction
We partner with our clients to harness their vision for their organisations to build brands that aptly personify their ideals. Here we offer the following: Mission, Vision and Value Statements Brand Development i.e. Name & Identity Brand Portfolio and Architecture definition Logo development and Brand Style Guide + Toolkit Brand Positioning and Repositioning Brand Personality Articulation Product Development Advertising
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CAREER MATTERS ...because careers matter
NEHEMIAHPROJECT ... REBUILDING OUR FUTURE
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Creatives/Designs We also create visually stunning ideas for advertising/publicity, digital and print. Our print production process is greatly simplified and divided into stages to enhance the end result. Here we offer creatives for: Calendars Packaging Media Packs Posters and Flyers Product Development Press and Digital Adverts Annual Reports and Accounts Brochures & Corporate Profiles Political Campaign Merchandise (t-shirts, face caps etc.) Entertainment Paraphernalia (Movies/Music Posters, C.D. Covers etc.)
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“To gain market share and attract new customers, a brand needs to be distinct in the marketplace. It must be clearly differentiated from its competition in a positive way.
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But here is why you need us The advantages of using us are numerous and include the following: A)
You get the most suitable interpretation of your branding & marketing requirement(s).
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You get the best value in terms of money spent.
C)
Your professional fee/cost per transaction is clear and predetermined which allows you to plan strategically.
D)
You will receive professional services that are tailor- made for your requirement, while making savings in terms of time and manpower as the various stages of production are greatly simplified.
DE SI UT O
G N I K N I H T
“The way to win in the marketplace, to gain profitable growth, is not to be preferred over competitor brands in established subcategories but, rather, to generate offerings so innovative that they create new categories 13 or subcategories, making competitors irrelevant, to win the brand relevance war.”
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DE SI UT O NG KI X IN BO TH E X TH BO DE E SI X TH UT BO O E DE SI ING TH HE UT K E T O HIN SIDIDE T NG T U S KI X O UT IN BO NG O ING TH E KI G K X TH IN KINHIN BO DE TH IN T E E SI X TH X SID TH UT BOOX BO UT O E B HE O DE SI ING TH HE T NG UT K E T E I X O HIN SIDIDE TSID INK BO T H NG T U S U T HE KI X O UT O X T HE IN BO NG O ING BO DE T TH E KI G K E SI DE THHIN KINHIN TH UT TSI IDE T HIN T DE G OOU TS
s ion t a lic p ap ic es m na com y t d out o. n t! d e on par is st ique we s a a on un ing re nd c t e a ur in th cr s st O sult ery e s re ev e lient h n t i is ur c s i o Th hy w
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OUR TEAM ‘NIYI SHODUNKE
A graduate of GRAPHICS (INDUSTRIAL) ARTS from Yaba College of Technology with a Higher National Diploma in 1998. He founded AD CONCEPTS in 1996 while in school and used all his free time to nurture the business as he spread his creative tentacles into the different sectors of the economy. After the mandatory National Youth Service and subsequent working experience with PRINTS SUPPORT SERVICES (a subsidiary of CENTERSPREAD ADVERTISING), EQULID COMMUNICATIONS, WHIZ COMMUNICATION etc, he registered ADCONCEPTS in 2002 and the company has since begun operation as a fully fledged Brand Management Consultancy. He is the Lead Consultant at the company with experience spanning over two decades.
ELOVIANO SHODUNKE
Mrs Shodunke is a graduate of Economics & Statistics from University of Benin. She worked as head of Customer Service Unit at her branch of ECOBANK in Abraka, Delta State. She joined AD CONCEPTS in 2008 as the Chief Operating Officer (COO) where she has brought her Customer Service know-how to bear in ensuring client satisfaction.
VALENTINA IBIROGBA
Overseas Liaison Manager
ATEI INENGITE
IT Consultant (UX/UI)
OLAKUNKE ALADE
Production Lead
While the above are our principal officers, there are other members of staff including, Graphic Artists, Client Service Officers and Print Production personnel all working in unison to .
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Strategic
Partnerships We have built strategic alliancies with top notch partners whose expertise and know-how are vital in serving our teeming clients better. Some of these include:
SMOC A very important part of this strategic partnership is SMOC (Strategic Marketing & Organisational Consulting) a niche consulting firm in Nigeria focused on strategic marketing, research and the enhancement of organisational structures for improved market share.
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KALAHARI KANGAROO KOMMUNICATIONS K3 is a Public Relations and Strategic Communications consultancy, generating Brand Equity and PR capital for Nigerian, pan-African, multilateral and multinational corporations across sectors. The competence areas of the firm are: · Strategic Public Relations and Corporate Communications advisory skills (360o communications competence) · Strong Leadership & Relationship Management · Public Affairs / Government Relations · Research & Content Development · Event & Media Management · Pan-African Knowledge & Expertise: Deep understanding of emerging markets and global Business / Economic issues · Pan-Africa Media Intimacy: Access to West, Central & East African media · Connecting Local to Global through active roles in Journalism, Public Relations and Marketing Communications Consulting The firm also believes in the power of partnerships and strategic alliances. Its partnership with Adconcepts dates back to 2009. Both organizations have worked with clients to deliver creative and valued design propositions and communication concepts that help to showcase the brand essence of our clients.
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XP
PRINTVILLE
Printville XP, is a subsidiary of the ADCONCEPTS group. It is a recognized and trusted print solution provider, committed to providing outstanding printing services in sync with the latest technological trends. Printville XP emerged as a result of media dynamism, increasing market demands, and technological evolution, creating a niche for itself in the Nigerian printing sector as a result of its unflinching dedication and adaptation to the rapid changes in printing. Aside from partnering with elite corporate organizations in galvanizing their brands and forging their corporate image, Printville XP's customer service, print quality, and state of the arts technology is a cut above the rest in the industry. Printville XP presently possesses various facilities to undertake commercial printing across all the segments. We undertake and execute orders to produce the following in our diverse facility plant: · Brochures Catalogues Calendars · Corporate Stationery · Posters Leaflets Wobblers · Shelf Talkers · Folders · Buntings Menu Cards Greeting Cards · · Annual Reports & Accts. Shelf Strips Newsletters Gift Bags We also design and produce nouvelle Corporate Merchandising items like: Diaries Paper Weights Flash Disks (Themed) F1 shirts & T-shirts Casual Shirts Blazers
Roll-up Banners Scarves
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OUR CLIENTELE
As a Nigerian brand owner, our driving agenda is to create brands that are made for Nigeria and beyond. Implicit in our approach is the imperative to unshackle brands from a limited marketing or manufacturing perspective. Our attempt is always to take a broader view when defining brands, their core proposition to the consumer and their vocabulary while engaging with them. After all, brands like all powerful ideas can only come alive and prosper when they find meaningful expression in our lives no matter our location. At ADCONCEPTS, our growing portfolio of clientele cuts across economic and social sectors bearing our passion for building powerful brands for Nigeria, Africa and the World. Our client list includes: COMPANY
SECTOR
CONTACT PERSON
BRITISH AIRWAYS DALA DANSOL HIGH SCHOOL DELUXE RESIDENCES ELIZABETH R EAN AVIATION FIRST BANK GIORGIO DREDGING LIMITED GUARANTY TRUST BANK
TRAVEL DRINK EDUCATION REAL ESTATE EVENT AVIATION BANKING OIL & GAS BANKING
FOLAKE ANIMUMINEY ORE OGUNLESI ADUN AKINYEMIJU ESTHER BRIGGS IBIDUNNI IGHODALO TUTU AKINYEMI FOLAKE ANIMUMINEY BEN OZOADIBE LASE OSOBA
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COMPANY
SECTOR
CONTACT PERSON
IOLAIR NIGERIA IFCOD LAGOS BUS SERVICE LTD. KITARI CONSULTING MANAGEMENT TRANSFORMATION NEHEMIAH PROJECT NOIPOLLS ONE WORLD SARAH’S NEST SKIN BEAUTY SISI ELEDE SOURMASH PICTURES TRINITY HOUSE UNION BANK PLC TMC WAIFEM
CONSULTING ENTERTAINMENT TRANSPORTATION CONSULTING H.R.M NGO POLLING COURIER EDUCATION BEAUTY FMCG ENTERTAINMENT RELIGION BANKING LIFESTYLE FINANCIAL TRANING
CAPTAIN KIDDIE DARE ELO ETOMI IDOWU OGUNTONA ALI MAGASHI WURA ABIOLA TONYE COLE OGE MODIE MICHAEL FRANCOIS TOYIN ADENIRAN LANRE OGUNLESI VALENTINA IBIROGBA TENI OLATONI IBIDUNNI IGHODALO CHUKWUDUM OFOMATA MAXWELL ADEKOJE DR. CHRIS ITSEDE
ORLEAN
INVEST WEST AFRICA LIMITED
Dredging Limited
C O N S U LT POLLING
A N A LY T I C S
DATA B A N K
STRATEGY
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conclusion In conclusion, we have a continuous plan of action for sustained expansion. We will continue to acquire state of the art applications (Graphics), software and hardware for better design and production delivery (by the grace of God). Our strategic know-how will continually be upgraded coupled with better trained and more resourceful personnel for improved customer service. All this we are doing not to just improve on our already impressive turnaround time but also to create a more convenient and stress-free environment for our work force. This by extension will increase service delivery and customer satisfaction. Thank you.
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COMMUNITY RELATIONS SERVICE
OUR BROTHER’S
KEEPER So many lives affected... So many businesses lost... to the rampaging excesses of the so called "hoodlums".
Although unfortunate, what happened is a reflection of the neglect suffered by the poor in our society. According to @olakunlesoriyan, what happened is a direct result of their "installed capacity". Chaos is all these people understand and it has always been their fall-back in trying times. This is also the reason why they are willing and easy pawns and tools in the hands of some unscrupulous POLITICIANS. With the recent orgy of violence and looting as a result of the #endsars protests, it becomes clear that this subset needs our attention. If we can look beyond the carnage (believe us, we know it is very difficult), we should develop strategies, programmes and outreaches to get to these people. Let them know that they are an integral and important part of the society and that things can be different. In view of the foregoing, ADCONCEPTS puts itself forward with our full boutique of services to help any genuine programme or initiative hatched to help, empathise with, educate and elevate this important segment of our society. We must understand that they are a vital resource for any meaningful societal change. Change doesn't happen with just the rich or the middle class. Change happens when we all have a shared vision of a better Nigeria.
WEB
PRODUCT DEVELOPMENT
PACKAGING
VIDEOS
PRINT PRODUCTION
DESIGN/ CREATIVES SERVICES
TARGET MARKETING
POINT OF SALE (POS) MATERIALS BRAND ARCHITECTURE
TVC PRESS
BRAND DESIGN & STRATEGY
BRAND GUIDE & TOOLKIT DIGITAL ADVERTISING
OUTDOOR ADVERTISING
BRAND & CORPORATE IDENTITIES
A POTPOURRI OF TOP-END BRANDING SERVICES
19, Olayeni-Abiola Street, off Salvation Road, Opebi, Ikeja. T: +234 (0)803 304 1229, +234 (0)807 711 8687 E: info.@adconceptsng.com, adconcepts2001@gmail.com W: www.adconceptsng.com
@adconceptsng o
Brand 360