R
BRAND MANAGEMENT
“The ultimate point of a brand is not to create emotional appeal or to generate buzz. The point is to shift customer demand”.
UNION S A V I N G S
A C C O U N T
A ura DA ZARE
N i g e r i a
DEByL L I M I T E D
Gee SHING DISH WA
LIQUID
Vision& Mission Vision To be a leader in the Brand Management in Africa.
Mission Enable clients experience/explore their full market potentials through unique interpretion and infallible strategy for their brands
“There is no such thing as a singular customer experience. It's really comprised of many interactions, moments of truth, and touchpoints. And the experience is one that is likely to change over time. Don’t stop marketing/selling”
table of CONTENT Our Firm, Our Services Why you need us Our Team Strategic Partnerships Printville XP Our Clientele Conclusion Contact
Dredging Limited
... Passion for Excellence
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R.E. UNICORN S E R V I C E S
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ELIZABETH YOUR EVENT, YOUR BUDGET, OUR EXPERTISE
BIROGS
I N T E G R AT E D C O N C E P T S L I M I T E D
Our Services
CHAPEL of His
PSEA resence SURVEYORS SAMUEL ETOMI & ASSOCIATES
all things
Bridal
Brand Development Building enduring Visual Identities for organisatons (public/private) Taking your instruction on short term, medium and long term Marketing & Sales needs and preparing the necessary strategy for such campaigns
NEHEMIAHPROJECT ... REBUILDING OUR FUTURE
Advising you on appropriate campaign direction We partner with our clients to harness their vision for their organisations to build brands that aptly personifies these ideals. Here we offer the following:
PHYNNY
Creations
Brand Creation/Building Brand Defintion Brand Architecture Brand Application
S oChic E X P R E S S I O N S
Brand Guide & Toolkit Brand Positioning and Repositioning Product Development Advertising WHITE CHAPEL INVESTMENT & Asset Management Limited
Creating and growing
innovative ideas...
“A business seeks to combine all the positive characteristics and attributes of its products in a single brand image and message. This gives the brand a unique place in the minds of consumers and is known as positioning a brand.�
Creatives/Designs We also create visually stunning ideas for advertsing/publicity, digital and print. Our print production process is greatly simplified and appropriately divided into stages to enhance the end result. Here we offer the following services: Creatives for adverts Packaging design Creatives for posters and flyers Creative for brochures, corporate profiles Creatives for Calendars and annual reports and accounts Media Pack Design Creatives for entertaiment paraphenelias (Movies/Music posters and C.D. covers and give-aways) Creatives for political campaign merchandise (posters, flyers, t-shirts, face caps) Product design and development
Gee SHING DISH WA
LIQUID
“In order to gain market share and attract new customers, a business needs to be distinctive in the marketplace. It needs customers to think about its products in a particular way. This helps them distinguish its products from those of competitors.�
Our Capacity
us need
The advantages of using us are numerous and include the following: A) You will get the most suitable interpretation of your marketing requirement(s) B) You will get the best value in terms of money spent. C) Your professional fee/cost per transaction is clear and predetermined and allows you to plan strategically. D) You will receive professional services that are tailor made for your requirement, while making savings in terms of time and manpower as the various stages of production are greatly simplified.
“The way to win in the marketplace, to gain profitable growth, is not to be preferred over competitor brands in established subcategories but, rather, to generate offerings so innovative that they create new categories or subcategories, making competitors irrelevant, to win the brand relevance war.�
Our
‘NIYI SHODUNKE A graduate of GRAPHICS (INDUSTRIAL) ARTS from Yaba College of Technology with a Higher National Diploma in 1998. He founded AD CONCEPTS in 1996 while in school and used all his free time to nurture the business as he spread his creative tentacles into the different sectors of the economy. After the mandatory National Youth Service and subsequent working experience with PRINTS SUPPORT SERVICES (a subsidiary of CENTERSPREAD ADVERTISING), EQULID COMMUNICATIONS, WHIZ COMMUNICATION etc, he registered ADCONCEPTS in 2002 and the company has since begun operation as a fully fledged Brand Management Consultancy. He is the Lead Consultant of the company with experience spanning over eighteen years.
ELOVIANO SHODUNKE Mrs Shodunke is a graduate of Economics & Statistics from University of Benin. She worked as head of Customer Service Unit at her branch of ECOBANK in Abraka, Delta State. She joined AD CONCEPTS as the Chief Operating Officer (COO) where she has brought her Customer Service know-how to bear in ensuring client satisfaction
ROBBIE AILEMEN Mr Ailemen is a graduate of English from LASU and Film Production and Cinematography from the NATIONAL FILM INSTITUTE, Jos. He has at various stages worked with different Advertising Agencies and Production Companies. He has an uncanny ability to interpret clients briefs into stunning ideas. He heads our Client Service/Media unit.
OLAKUNKE ALADE Mr. ALADE is a deeply dedicated worker who heads our Production Unit. He has, at various times, worked for various printing companies in various capacities. He has an eye for every little detail and he accepts nothing but the best. His knowledge of printing and finishing is second to none.
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Strategic
Partnerships We have built strategic alliancies with top notch partners whose expertise and knowhow are vital in serving our teeming clients better. Some of these include:
KALAHARI KANGAROO KOMMUNICATIONS K3 is a Public Relations and Strategic Communications consultancy, generating Brand Equity and PR capital for Nigerian, panAfrican, multilateral and multinational corporations across sectors. The competence areas of the firm are: · Strategic Public Relations and Corporate Communications advisory skills (360o communications competence) · Strong Leadership & Relationship Management · Public Affairs / Government Relations · Research & Content Development · Event & Media Management · Pan-African Knowledge & Expertise: Deep understanding of emerging markets and global Business / Economic issues · Pan-Africa Media Intimacy: Access to West, Central & East African media · Connecting Local to Global through active roles in Journalism, Public Relations and Marketing Communications Consulting The firm also believes in the power of partnerships and strategic alliances. Its partnership with Adconcepts dates back to 2009. Both organizations have worked with clients to deliver creative and valued design propositions and communication concepts that help to showcase the brand essence of our clients.
SMOC A very important part of this strategic partnership is SMOC (Strategic Marketing & Organisational Consulting) a niche consulting firm in Nigeria focused on strategic marketing, research and the enhancement of organisational structures for improved market share and returns
XP
PRINTVILLE
Printville XP, is a subsidiary of the ADCONCEPTS group. It is a recognized and trusted print solution provider, committed to providing outstanding printing services in sync with the latest technological trends. Printville XP emerged as a result of media dynamism, increasing market demands, and technological evolution, creating a niche for itself in the Nigerian printing sector as result of its unflinching dedication and adaptation to the rapid changes in printing. Aside partnering with elite corporate organizations in galvanizing their brands and forging their corporate image, Printville XP's customer service, print quality, and state of the arts technology is a cut above the rest in the industry. Printville XP presently possesses various facilities to undertake commercial printing for all the segments of the economy. We undertake and execute orders to produce the following in our diverse facility plant: ·
Brochures
Catalogues
·
Posters
Leaflets
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Folders ·
Buntings
·
Wobblers ·
Shelf Talkers
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Shelf Strips ·
Newsletters
·
Menu Cards ·
Greeting Cards ·
Calendars ·
Corporate Stationery
We also design and produce nouvelle gift items as follows|: Diaries F1 shirts & T-shirts
Paper Weighs Casual Shirts
Blazers
Scarves
Bags
Roll-up Banners
Flash Disks (Themed)
OUR CLIENTELE As a Nigerian brand owner, our driving agenda is to create brands that are made for Nigeria and beyond. Implicit in our approach is the imperative to unshackle brands from a limited marketing or manufacturing perspective. Our attempt is always to take a broader view when defining brands, their core proposition to the consumer and their vocabulary while engaging with them. After all, brands like all powerful ideas can only come alive and prosper when they find meaningful expression in our lives no matter our location. At ADCONCEPTS, our growing portfolio of clientele cuts across categories, economic and social sectors bearing our passion for building powerful brands for Nigeria, Africa and the World. Our client list include: COMPANY
SECTOR
CONTACT PERSON
AFRISK ALL THINGS BRIDAL BRITISH AIRWAYS DANSOL HIGH SCHOOL DEBYL LIMITED DIAMOND BANK EKO WATER BUSES ELIZABETH R FSA FIRST BANK GEMSTONE GIORGIO DREDGING LIMITED GLOBALINFOSWIFT GREEN OAK KIDDIES GUARANTY TRUST BANK
INFO TECH BRIDAL TRAVEL EDUCATION OIL & GAS BANKING TRANSPORT EVENT REAL ESTATE BANKING H.R.M. OIL & GAS INFO TECH LIFESTYLE BANKING
AFOLABI OKE EMMA ASSAM FOLAKE ANIMUMINEY ADUN AKINYEMIJU MATTHEW ELEYAE NYOOSU HANOOR MUYIWA OMOLOLU IBIDUNNI IGHODALO FEMI SHODUNKE FOLAKE ANIMUMINEY FELA DUROTOYE BEN OZOADIBE AFOLABI OKE NIKE FAOLA LASE OSOBA
GEMSTONE
Agusto & Co. Research Credit Rating Credit Risk Management
NIG
ERIA
C U S TO M S S E R
VIC
E
LearnAfrica
COMPANY
SECTOR
CONTACT PERSON
INTELS IOLAIR NIGERIA KITARI CONSULTING LEARN AFRICA MANAGEMENT TRANSFORMATION NOIPOLLS ONE WORLD SMOC CONSULTING SARAH’S NEST STUDIO 54 ST. JOHN’S ANGLICAN CHURCH SWEET SOUND TRINITY HOUSE UNION BANK PLC WAIFEM
OIL& GAS CONSULTING CONSULTING PUBLISHING H.R.M POLLING COURIER CONSULTING EDUCATION LIFESTYLE RELIGION MUSIC RELIGION BANKING FINANCIAL TRANING
EVELYN IGWOKO CAPTAIN KIDDIE DARE ALI MAGASHI ALLWELL NWANKWO WURA ABIOLA OGE MODIE MICHAEL FRANCOIS ADA PHILP-UGOCHUKWU TOYIN ADENIRAN OPEYEMI OKE SOLA COLE AFOLABI OKE IBIDUNNI IGHODALO MATILDA A JAYI DR. CHRIS ITSEDE
ORLEAN
INVEST WEST AFRICA LIMITED
ntels
Dredging Limited
Integrated Logistic services
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C O N S U LT POLLING
A N A LY T I C S
DATA B A N K
STRATEGY
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Management Transformation
A strategic management consulting firm
conclusion In conclusion, we have a Continuous Plan of Action (by the grace of God) for sustained expansion. We shall continue to acquire state of the art applications (Graphics), softwares and hardwares for better design delivery, to better trained, more resourceful personnel for better customer service. All this we are doing not to just improve on our already impressive turnaround time but also to create a more convenient, stress free environment for our work force, which by extension will increase customer satisfaction. Thank you
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Contact
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Tel:
+234-8033041229, +234-8077118687 +234-1-8937880, +234-1-8790358
E-mail:
info.@adconceptsng.com niyi@adconceptsng.com adconcepts2001@yahoo.com info.adconcepts@yahoo.com
Website: www.adconceptsng.com, www.facebook.com/adconcepts-ng
Tel: +234-1-8937880, 8790358, (0)8033041229, (0)8077118687 e-mail: info@adconceptsng.com, adconcepts2001@yahoo.com url: www.adconceptsng.com, www.facebook.com/adconcepts-ng
...BULLSEYE BRANDING