2019 MEDIA KIT
Latino Leaders Magazine strives to advance the Latino Community by promoting the stories of success and leadership, bringing leaders together through its magazine, gatherings, and social media platforms, as well as inspiring them to connect work together for a better future.
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ABOUT
Latino Leaders Magazine was founded in 1999 to publish stories of successful Latinos to address the ever growing Hispanic Market. With a focus on the Leadership or High End of the market, the magazine has grown in readers from 17,000 in 2000 to more than 240,000 currently. The segment we reach has 45% of the total purchasing power of the entire Hispanic Market ( estimated in more than a trillion dollars in 2018). Leadership, relevance and influence is what our circulation and editorial concept brings together to make the right connections among leaders, influencers, high profile individuals and marketers looking for an individual interested in leadership, success and getting inspired for the future. Our platforms that will include Magazine exposure, Events and digital and web based elements can serve many interest in this segment of the market which we estimate is from 2 to 3 million individuals in the US. Social Media components, editorial coverage and profiles, inspiring stories, and Market-to-Individual live experiences, are part of the many options we can offer to customize your message and strategy towards this segment which we praise ourselves to know very well based on 18 years of addressing it.
July / August 2014 Vol. 15 No. 4
October - November 2013 Vol. 14 No. 6
Address the Leaders, reach the influencers, and explore innovative and effective ways to reach your target audience, talk to one of our representatives for a consultation.
T he
THE 2O14
SPECIAL CANCER FEATURE
1O1
CANCER TREATMENT CENTERS OF AMERICA
CorporaTe and Board ediTion
The Arts & Entertainment Issue with
The Conscious Revolution of
CARLOS
MOST INFLUENTIAL LATINOS
SANTANA
RALPH DE LA VEGA
An exclusive interview
FINDING OPPORTUNITY IN EVERY ADVERSITY
U.S. $3.95
LATINOS IN FINANCE
U.S. $3.95
September / October 2016 Vol. 17 No. 5 Display until 11/10/2016
July / August 2014 Vol. 15 No. 4
LATINOS IN FINANCE
www.latinoleaders.com
www.latinoleaders.com
U.S. $3.95
October/November 2013 Vol. 14 No. 6 Display until 12 /10/2013
www.latinoleaders.com
October/November 2013 Vol. 14 No. 6 Display until 12 /10/2013
U.S. $3.95
July / August 2014 Vol. 15 No. 4
www.latinoleaders.com
September / October 2016 Vol. 17 No. 5 Display until 11/10/2016
VICE CHAIRMAN OF AT&T INC. AND CEO OF BUSINESS SOLUTIONS INTERNATIONAL www.latinoleaders.com
www.latinoleaders.com
VICE CHAIRMAN OF AT&T INC. AND CEO OF BUSINESS SOLUTIONS INTERNATIONAL
FINDING OPPORTUNITY IN EVERY ADVERSITY
2019 MEDIA KIT
1O1
RALPH DE LA VEGA
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Catching Fire’s
Elena Sanchez The Leader of the Pack’s
Cesar Milan and
Santiago Pozo’s amazing 25 years
MOST INFLUENTIAL LATINOS
TREATMENT CENTERS OF AMERICA
SANTANA An exclusive interview
of CARLOS The Conscious Revolution
amazing 25 years
Santiago Pozo’s and
Cesar Milan The Leader of the Pack’s
Elena Sanchez Catching Fire’s
PRINT CIRCULATION Reader’s economic profile
3.73%
Washington
New York
8,358
Own business
62 %
Have investment capabilities
77 %
New Jersey
Make key decisions in the workplace
89 %
1.45%
Make key decisions in their communities
54%
Have a financial advisor
66%
Invest in the stock market
71%
Have insurance
93%
Have a mortgage
82%
Own real estate
94%
Own at least two vehicles
92%
Married
63%
Have children
59%
18,321
Michigan
2,014
8.18% 0.90%
Nevada
3,250
Illinois
13,441 6%
14,037
Colorado
D.C.
6.27%
3,019
4,600 2.05%
1.35%
California
2.71%
47,007
20.98%
Arizona 7,348
3.28%
North Carolina
New Mexico
6,065
10,166
2.77%
14.54%
Georgia 6,194
Texas 35,740 *Data based on the 2015 calendar year
15.96%
Florida 8.98%
20,120
240,454: Total Circulation
KEY: Top 15 States I State magazine circulated I circulation %
21 average domestic trips per year
6 average international trips per year
$157,363 median household income
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778,600 average readers per edition
3.4 readers per copy
2019 MEDIA KIT
DIGITAL CIRCULATION *Data based on the 2016 calendar year
WE BSITE DEMOGRAPH ICS DEMOGRAPHICS AGE
MONTHLY
STATISTICS
PDF E DITION GENDER
WWW.
READS
IMPRESSIONS
29,357 194,092 .COM
SOU RC E DRIVE ORGANIC SEARCH
JANUARY 23 2017
VI EWS & E NGAGEME NT VIEWS
DIRECT
LOCATION
SOCIAL
+ ENGAGEMENT
REFERR AL
AU DI E NC E DISTRI BUTION : BY DEVIC E 57.9% DESKTOP 37.8 % MOBI LE 4.26% TABLET
7,578 SESSIONS I 6,092 UNIQUE USERS I 14,322 PAGEVIEWS * Monthly Averages
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2019 MEDIA KIT
DEMOGRAPHICS
MEDIA KIT 2016
latinoleaders.com
COMPANY
other
other
VP, director latinoleaders.com
academic third sector
CEOs, owner, president, principal
9%
2%
55-64
14%
45-54
31%
EVENTS
CONTACT
other
7% 12%
47%
+ 65
1%
professional
18%
61%
19%
26%
C-level executive
MAGAZINE
gov, public
employment description
4%
industry
18-24
not specefied 2% Spain non latino readers 4% heritage Central, south 6% America 7%
gender
age
20%
25-34
38%
35-44 29%
corporate private sector
Puerto Rico
59%
12% 10%
62%
MĂŠxico
Cuba
4%
no prefference spanish
19%
preffered reading languahge
other
54%
business professional
education level
PhD
9%
Master
12%
22%
79%
english
86%
Degree
*Data based on the 2015 calendar year
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2019 MEDIA KIT
EDITORIAL CALENDAR All issues feature exclusive interviews with top Latino Leaders across all disciplines.
January/February 2019
THE BUSINESS ISSUE Nina Vaca
Our top list of companies form Mexico investing, creating jobs and contributing to the economy, the “other” Mexican immigration. Including exclusive interviews and profiles with the most successful Hispanic business owners.
Chairman & CEO, Pinnacle Group
On Sale Date: Starting February 25 Close Date: February 8 Drop Dead Date: February 11
• Latinos in Energy, Oil and Gas: Best of index featuring the top Latinos in Energy, Oil and Gas. • US Companies with mexican Origin: Our newest list of top Mexican companies investing in the US. •Supplier & Diversity: A coverage that looks into the supplier and diversity industry.
David Hernandez CEO, Liberty Power
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2019 MEDIA KIT
EDITORIAL CALENDAR All issues feature exclusive interviews with top Latino Leaders across all disciplines.
March/April 2019
THE HEALTH ISSUE The top leaders in the health industry, as well as the most influential Latinos in the technology industry share their lessons for success. Dr. Elena Rios
President & CEO, National Hispanic Medical Association
On Sale Date: Starting April 29 Close Date: April 1 Drop Dead Date: April 4
• Health/Pharmaceutical: Most relevant Latinos in the Pharmaceutical and Health industry, now including top hospitals. • Top Latinos in Education: Profiles on influential Latinos in Universities. • Hi-Tech: The annual index of the top Latinos in the technology industry. Curated and presented by HITEC.
Omar Duque President, HITECH
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2019 MEDIA KIT
EDITORIAL CALENDAR All issues feature exclusive interviews with top Latino Leaders across all disciplines.
May/June 2019
THE BEAUTY OF LATINAS Our newest and most anticipated edition that will emphasize and highlight the most influential and relevant Latinas across industries. Jackie Hernandez Youtube Influencer
On Sale Date: Starting June 24 Close Date: May 27 Drop Dead Date: May 30
• LATINA EDITION : This edition will encompass and put a focus on the overall beauty and power that women in the Latina community serve. • FASTEST GROWING : A list of the top proliferating Latino companies. • TOP EMPLOYERS : A list of the top employers for Latinos in the US.
Camila Casale
CMO & SVP, US& Canada Softtek
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2019 MEDIA KIT
EDITORIAL CALENDAR All issues feature exclusive interviews with top Latino Leaders across all disciplines.
July/August 2019
THE BOARDS ISSUE The return of our most influential Latino board members. Victor Arias
Managing Director, RSR Partners
On Sale Date: Starting August 26 Close Date: July 29 Drop Dead Date: August 1
• LATINOS IN THE WINE INDUSTRY: Our annual list of the best Latino winemakers, executives, winegrowers and entrepreneurs. • BOARDS FEATURE: Extensive coverage on Latinos on Boards with our report of the Latinos serving on Boards with articles and interviews. • TOP IN FINANCE: The most relevant leaders in the financial industry.
Arcilia Acosta
President & CEO, Carcon Industries & Construction and STL Engineers
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2019 MEDIA KIT
EDITORIAL CALENDAR All issues feature exclusive interviews with top Latino Leaders across all disciplines.
September/October 2019
THE EXECUTIVE ISSUE Our annual C-Suite edition, as well as Hispanic Heritage month and focusing on what it means to be a Latino in 2019. Thaddeus Arroyo CEO, AT&T Business
On Sale Date: Starting October 28 Close Date: September 31 Drop Dead Date: October 3
• CORPORATE : Our own research and report on the Latinos in the C-Suite of F1000 Coporate America. • HISPANIC HERITAGE : Featuring the beauty of Hispanic culture and it’s most influential leaders with a special focus on arts, entertainment and culture. •TOP IN PHILANTHROPY: A list of Latinos serving the community within nonprofit and philanthropical organizations.
Moctesuma Esparza Founder of Maya Cinemas
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2019 MEDIA KIT
EDITORIAL CALENDAR All issues feature exclusive interviews with top Latino Leaders across all disciplines.
November/December 2019
THE 101 ISSUE Benny Agosto
Partner, Abraham, Watkins, Nichols, Sorrels, Agosto & Friend
Our exclusive ranking of the most influential Latinos in the Nation – our top seller of the year. + PLUS: TOP LATINO LAWYERS of 2019
On Sale Date: Starting December 30 Close Date: December 2 Drop Dead Date: December 5
•1O1 : Our biggest list of the year–1O1 Latinos across the country making waves in their respective industries and being an inspiration to others. • COLLEGES & UNIVERSITIES : Top schools in the country with Latinos in mind. • TOP LATINO LAWYERS : Our annual index of the most-influential Latino Lawyers.
Gina Rodriguez Actress
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2019 MEDIA KIT
EVENTS CALENDAR 2019 E VE NTS OVE RVI E W Latino Leaders Magazine has always had a very strong link with its community of readers, which is why our events are always a gathering of influential leaders from different sectors, fields, industries and areas in more than 15 cities and markets across the Country. Many of our guests will come interested in participating, networking with similar individuals and expanding their views. This is a perfect environment and climate to offer to our sponsors direct one-on-one contact with all of our guests. Social media, databases and presentations are available depending on the type of event to all our Partners or Sponsors. Contact events@latinoleaders.com for more information.
MAIN SPONSOR BENEFITS FOR ALL EVENTS • • • • • • • • •
Signage (on site and pre-/post communications) Sponsorship recognition in all platforms (Print/digital/online) Sponsor to be presented as co hosts and founding partners of event Networking (Our staff will be at hand to make all necessary one to one introductions) Personal referrals for follow up Gifting Presentation of event coverage to be distributed among internal channels Database of attendees (dependent on event type) Inclusion in Post coverage in the print and digital magazine
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2019 MEDIA KIT
EVENTS CALENDAR 2019 Latino Winemaker Dinner Series Dallas, TX - February 28 New York, NY - June 20 Chicago, IL- TBA Jorge Ferraez, Publisher of Latino Leaders Magazine, will be hosting an exclusive private wine dinner in three cities. Accompanied by Sofia Montes from the renowned and an awarded Latino Winemaker in California, Marita’s Vineyard Estate in Napa, will be doing a private tasting of her family’s library of wines. A sommelier will also be joining us for a unique experience. By invitation only.
Mexico Edition Launch Dallas, Texas - March 7 Our newest event that will highlight and honor a selection of the Mexican companies featured in the business issue. A chance to network and hear the inspirational stories from these owners and how their journies first began.
Top Latino Lawyers Recognition Dallas, TX- March 9 New York, NY- June 25 San Diego, CA- July 23 Miami, FL- August 13 Dinner receptions recognizing Top-Notch Lawyers, all who were listed in our annual Index. Each location will attract 30-40 Lawyers and other special guests.
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2019 MEDIA KIT
EVENTS CALENDAR 2019 5th Annual Latino Franchise Symposium Dallas, Texas - May 22–23 For the 5th year in a row, Latino Leaders Magazine will host the Latino Franchise Symposium. The Symposium consists of panels, sponsor expositions, networking, private dinners and more. Sponsors will be offered exhibit space to display their brand to the attendees consisting of franchisees, investors, franchisers, marketers, and more. Multiple panels of experts throughout the two days will present thoughts and ideas related to Franchising within the Hispanic Market.
Boards Reception New York, NY - April 1 &2 A return of the popular event highlighting the board members featured in the most current edition. A great opportunity to honor and recognize these members, and allow connections to be made with these leaders through networking.
The 101 Washington DC - December 4 Each year, our “1O1 Most Influential Latinos” edition is our most popular issue due to it’s acclaim for featuring some of the biggest and brightest stars across multiple industries. This year, in response to last year’s success, we will be bringing back the 1O1 Luncheon, taking the time to honor and spotlight these incredible leaders and give opportunities to network with them.
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2019 MEDIA KIT
EVENTS CALENDAR 2019 The Maestros: San Francisco San Francisco, CA - August 28 The Maestros, formerly known as the Maestro Awards Ceremony, is a gathering of influential Latino Leaders across the country, intended to recognize and celebrate the achievements of members of the Latino Community. Recipients hail from a range disciplines - Business, Education, Civil Service, Religion, Medicine, and more. In a city full of stars, these Maestros shine the brightest.
The Maestros: Chicago Chicago, IL- September 25 The Maestros acknowledge the trailblazers and innovators in the Latino community with nothing less than what is deserved: a gala. The ceremony highlights the histories and past achievements of the awardees and, by way of a live interview with Latino Leaders Magazine publisher Jorge Ferraez, focusing on the future of each recipient. Over the past 8 years, the Chicago Maestros have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area.
The Maestros: Dallas Dallas, Texas - November 6 The Maestros: Dallas is our largest event of the year. The Maestros have been an institution in the North Texas Latino community for over 12 years. They have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area. In 2018, we celebrated our 12 year anniversary, commemorating all of our past maestros across the country. This year, just like every year, we will be honoring 4 of the biggest game changers in the community.
E V E N T D AT E S A N D L O C AT I O N S A R E S U B J E C T T O C H A N G E . Please contact your sales representative, or contact events@ latinoleaders.com, to confirm details for any of the previously mentioned events.
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2019 MEDIA KIT
PARTNERSHIP
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2019 MEDIA KIT
PRINT ADVERTISING Inside Front Cover $15,200
1/2 Page Horizontal $9,700
Inside Back Cover $14,100
1/2 Page Vertical $9,700
2-Page Spread $23,000
Full Page $12,300
Send all material in PDF (prefered), TIFF, or JPG format at 300 dpi. Digital files should include: links, fonts (converted to curves, or packaged), and color proofs.
Back Cover $19,600
FU LL PAGE
SPREAD
1 /2 PAGE
1 /2 PAGE
Final size 8.375x10.875 in
Final size 16.75x10.875 in
Final size 8.375x5.437 in
Final size 4.187x10.875 in
Bleed size 8.875x11.375 in Live area 7.875x10.375 in
Bleed size 17.25x11.375 in Live area 16.25x10.375 in
Bleed size 8.875x5.937 in Live area 7.875x4.937 in
Bleed size 4.687x11.375 in Live area 3.687x10.375 in
(21.27x27.62) cm
(42.54x27.62) cm
HORIZONTAL
(21.27x13.81 ) cm
VE RTICAL
(10.63x27.62) cm
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Simply send all files to ads@latinoleaders.com. Be sure to include any additional information about your ad (such as size, placement, etc.) as well as contact information.
2019 MEDIA KIT
DIGITAL ADVERTISING Latino Leaders Magazine is expanding its reach into the digital market.
In our assorted social media accounts, we receive an average of 38,000 monthly impressions across our reach. Our website alone receives an average of 11,000 monthly homepage views. Each of our articles published in the our print and digital editions, are subsequently posted in an unformatted, easy-to-read, and, most importantly, easy-to-share version directly onto latinoleaders.com. Our website is linked all over our multiple social media platforms and receives the most of our active and regular traffic. +Below are the current ad space options. We are more than willing to accommodate other ad sizes at special request. All ads are tracked through Google DFP.
ISL AND
LEADERBOARD
$2,000 + Dimensions: 728x90px Send all graphic material in PDF, TIFF, GIF, or JPG format at 300 dpi. Coded versions of advertisements are also allowed. Images can be active OR static. Digital files should include: links, fonts (converted to curves, or packaged), and color proofs.
$1,750 + Dimensions: 300x250px Simply send all files to: ads@latinoleaders.com Be sure to include any additional information about your ad (such as length of run, placement, hyperlinks etc.) as well as contact information.
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2019 MEDIA KIT
CONTACT
LATINO LEADERS MAGAZINE
11300 N. Central Expressway Suite 300 Dallas, Texas 75243 info @ latinoleaders.com office: 214 -206 - 4966 w w w.latinoleaders.com
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2019 MEDIA KIT