MEDIA KIT 2017 latinoleaders.com
CONTENTS July / AuguST 2014
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MEDIA KIT 2017 latinoleaders.com
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company Latino Leaders Magazine was founded in 1999 to publish stories of successful Latinos to address the ever growing Hispanic Market. With a focus on the Leadership or High End of the market, the magazine has grown in readers from 17,000 in 2000 to more than 229,000 currently. The segment we reach has 45% of the total purchasing power of the entire Hispanic Market ( estimated in more than a trillion dollars in 2013). Leadership, relevance and influence is what our circulation and editorial concept brings together to make the right connections among leaders, influencers, high profile individuals and marketers looking for an individual interested in leadership, success and getting inspired for the future. Our platforms that will include Magazine exposure, Events and digital and web based elements can serve many interest in this segment of the market which we estimate is from 2 to 3 million individuals in the US. Social Media components, editorial coverage and profiles, inspiring stories, and Market-to-Individual live experiences, are part of the many options we can offer to customize your message and strategy towards this segment which we praise ourselves to know very well based on 14 years of addressing it. Address the Leaders, reach the influencers, and explore innovative and effective ways to reach your target audience, talk to one of our representatives for a consultation.
MEDIA KIT 2017 latinoleaders.com
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circulation
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3.73%
Washington
New York
8,358
18,321
Michigan
2,014
8.18%
New Jersey
0.90%
3,250 1.45%
Nevada
Illinois
13,441 6%
14,037
Colorado
D.C.
6.27%
3,019
4,600 2.05%
1.35%
California
2.71%
47,007
20.98%
Reader’s Economic profile
Arizona 7,348
3.28%
Own business
62 %
Have investment capabilities
77 %
Make key decisions in the workplace
89 %
Make key decisions in their communities
54%
Have a financial advisor
66%
Invest in the stock market
71%
Have insurance
93%
Have a mortgage
82%
Own real estate
94%
Own at least two vehicles
92%
Married
63%
Have children
59%
North Carolina
New Mexico
6,065
10,166
2.77%
14.54%
Georgia 6,194
Texas 35,740
Top 15 States State
15.96%
Florida 8.98%
magazine circulated
20,120
circulation %
21 average domestic trips per year
240,454 Total Circulation
6 average international trips per year 3.4 readers per copy 778,600 average readers per edition $ 157,363 median household income *Data based on the 2015 calendar year
MEDIA KIT 2017 MEDIA KIT 2016
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latinoleaders.com
latinoleaders.com other
other
VP, director latinoleaders.com
2%
55-64
14%
45-54
31%
ADVERTISING
other
7% 12%
47%
+ 65
MAGAZINE
1%
professional
18%
61%
19%
26%
C-level executive
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academic third sector
CEOs, owner, president, principal
9%
MAGAZINE
gov, public
employment description
4%
industry
18-24
not specefied 2% Spain non latino readers 4% heritage Central, south 6% America 7%
gender
age
20%
25-34
38%
35-44 29%
corporate private sector
Puerto Rico
59%
12% 10%
62%
México
Cuba
4%
no prefference spanish
19%
preffered reading languahge
other
54%
business professional
occupation
education level
PhD
9%
Master
12%
22%
79%
english
86%
Degree
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MEDIA KIT 2017 latinoleaders.com
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editorial calendar
All issues feature interviews with top Latino Leaders across all fields
Special Features include: JAN/FEB 2017
THE BUSINES ISSUE
Exclusive interviews and profiles with the most successful Hispanic business owners. In Collaboration with the USHCC On Sale Date:January 30 Close Date: January 20 Drop Dead Date: January 22
•BUSINESS SERVICES: The best products and partners to maximize your business potential. •FINANCE: Access to Capital: Industry leaders review financing options, both traditional and non traditional: private equity, bank financing, risk capital, SBA loans and more for those business owners who wish to launch or expand their operations. •INSURANCE: The best options for a secure 2017 •WOMEN: Breaking the mold - 10 Latina owned businesses and what we can learn form their success •DIVERSITY: Virtual job fair: Profiles of those corporations that are going the extra mile to reach out to Latinos. Selected leaders share growth opportunities for young upcoming talent at their corporations •AVIATION: Top 10 Index
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editorial calendar MAR/APR 2017
THE TECHNOLOGY ISSUE
The most influential Latinos in the Technology industry share their lessons for success
In Collaboration with HITECH On Sale Date: March 27 Close Date: March 17 Drop Dead Date: March 21
•TECH: Powerful testimonials of what is possible through a career in Tech •Three influential CEOs share their strategies to address the Tech pipeline shortage and need to develop Latino talent •Latinos and the Tech industry – what is at stake and the benefits of investing in this segment •Best Tech companies for Latinos, where talent can grow. •ENTREPRENEURSHIP: 5 Tech entrepreneurs share their lessons for success •BUSINESS: The stories behind five top Tech Suppliers, how to do business with industry giants •DIVERSITY: Experts share strategies to foster leadership skills and continue to move Latinos into positions of power. •ENERGY: Top 10 Index
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editorial calendar MAY/JUNE 2017
THE HEALTH ISSUE
The top leaders in the health industry address the main concerns of the Latino community such as the battle against cancer, high blood pressure, heart disease and diabetes, share statistics and celebrate the accomplishments of the Nations top Latino physicians.
+ SPECIAL FEATURE: LATINA LEADERS In Collaboration with the Nation’s leading health organziations On Sale Date: May 26 Close Date: May 12 Drop Dead Date: May 18 •PHARMA: Most successful Latinos in Pharma •Top ranked Hospitals and Medical Centers for Latinos •Recent medical breakthroughs and what they mean in our daily lives •INSURANCE: The best Health insurance plans, why preparing for the unforeseen matters •BUSINESS: Profitable health care operations - trends, opportunities and where you could benefit •WOMEN: Breaking Barriers -Women in Power: Top 20 Latinas in Corporate America •PLUS: Rising stars AND the best programs to empower women •DIVERSITY: Most influential Latina Board members in the country •AUTOMOTIVE: Top 10 Index
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editorial calendar JULY/AUG 2017
THE ‘1O1’ LIST Our exclusive ranking of the most influential Latinos in the Nation – top seller of the year.
On Sale Date: July 28 Close Date: July 10 Drop Dead Date: July 17
•CEOs Special section in collaboration with ALPFA featuring exclusive interviews with some of the Nations most influential CEOs as they share their goals and the role Latinos play for their corporations’ future. •STEM AND TECH: Best programs and the leaders behind them – in partnership with HITECH •BUSINESS - REAL ESTATE: Interviews with industry leaders, where opportunities lie •FINANCE AND INSURANCE: The Latino Financial Experience - Industry leaders share lessons, experiences, testimonials and visions on financial literacy in the Hispanic Community - The need to strengthen Latinos through a solid financial education - changing mindsets and preparing for a prosperous future. •MARKETING: The Hispanic Market’s Potential - Marketers and analysts share statistics, figures and experiences to understand key areas of opportunity in this ever growing and promissory market •DIVERSITY: Champions in diversity - Leaders that have been most successful in attracting and retaining Latino talent and suppliers share their strategies •RETAIL: Top 10 Index
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editorial calendar SEP/OCT 2017
THE CORPORATE ISSUE
Most influential Latino board members – AND Hispanic Heritage month – what it means to be Latino in 2017
In Collaboration with ALPFA, HACR, and The Latino Corporate Directors Association On Sale Date: September 15 Close Date: August 25 Drop Dead Date: September 6
•DIVERSITY: Special section in partnership with HACR – what has been achieved in terms of C suite and board diversity – and what needs to be done. Special section highlighting HACR partners, their milestones and commitment. •DIVERSITY: Interviews with the directors of the Latino Corporate Directors Association. •FRANCHISING: Profiles and opportunities offered by those franchisors who are looking to expand on Hispanic partners and Latino market share. •BUSINESS: Best products & services for franchisees looking to launch/expand their operations. •HEALTH: Celebrating a healthy lifestyle in Hispanic Heritage month – and how heart disease, diabetes and high blood pressure can be eradicated •WINES AND SPIRITS: Top 10 index
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editorial calendar NOV/DEC 2017
THE EDUCATION ISSUE The most relevant leaders review the best education options for Latinos
+ PLUS: TOP LATINO LAWYERS On Sale Date: November 24 Close Date: November 13 Drop Dead Date: November 17 •EDUCATION: Top Universities for Latinos – programs, leaders and why these institutions present the best environment for Latino talent to grow. •FINANCE AND INSURANCE: Champions in Financial Literacy - Profiles of those advocates for a better prepared Hispanic community - helping Latinos realize secure their future through financial planning •LIFESTYLE: Latinos in the luxury industry and how to cater to the upscale Hispanic market •TRAVEL: Exclusive interviews with industry leaders as they discuss recent developments and top destinations •BUSINESS: Working on the Move - most effective services for business travel •LAW: And index of the most successful Hispanic lawyers •SPECIAL PORTFOLIO: Celebrating our heroes in the Military
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MEDIA KIT 2017 COMPANY
latinoleaders.com
events Latino Leaders Magazine has always had a very strong link with its community of readers, which is why our events are always a gathering of influential leaders from different sectors, fields, industries and areas in more than 15 cities and markets across the Country. Many of our guests will come interested in participating, networking with similar individuals and expanding their views. This is a perfect environment and climate to offer to our sponsors direct one-on-one contact with all of our guests. Social media, databases and presentations are available depending on the type of event to all our Partners or Sponsors.
MAIN SPONSOR BENEFITS FOR ALL EVENTS •Signage (on site and pre/post communications) •Sponsorship recognition in all platforms (Print/digital/on line) •Sponsor to be presented as co hosts and founding partners of event •Networking (Our staff will be at hand to make all necessary one to one introductions) •Personal referrals for follow up •Gifting •Presentation of event coverage to be distributed among internal channels •Database of attendees •Inclusion in Post coverage in the print and digital magazine
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MAESTRO AWARDS CEREMONY TH 11 ANNIVERSARY VARIOUS DATES
Awards ceremonies & networking dinners celebrating the accomplishments of the year’s most outstanding leaders in the caategories of Entrepreneurship, Professional Achievement, Community Service, Leadership, and Diversity Advancement. ATTENDANCE: 200+ VIP’S, BUSINESS AND COMMUNITY LEADERS. Cities: Chicago, IL August 30th, 2017 Los Angeles, CA September 21st, 2017 Dallas, TX October 25th, 2017
3 RD ANNUAL LATINO FRANCHISE SYMPOSIUM DALLAS, TEXAS JUNE 21 ST 2017
The only franchise event for all interested in expanding and growing in the Hispanic markets. A unique opportunity for selected sponsor to tap into potential Hispanic franchisees who are actively seeking growth opportunities and the right partners to make this happen: Financing options, business services, talent acquisition strategies. The perfect platform to connect with the Hispanic business community. ATTENDANCE: 200+ FRANCHISORS, FRANCHISEES, AND ENTREPRENEURS ACTIVELY SEEKING GROWTH OPPORTUNITIES.
MEXICO FRANCHISE SYMPOSIUM MEXICO CITY, MEXICO FEBRUARY 23 2017
A gathering of investors, entrepreneurs and business owners interested in knowing and exploring opportunities to to start or expand business in the US franchise business systems. Motivated Mexican business leaders avid to listen to US Franchisors looking to expand in Mexico as well. ATTENDANCE: 100+ INVESTORS AND BUSINESS OWNERS WITH AN INTEREST IN DEVELOPING AND EXTENDING FRANCHISE INTO THE MEXICAN MARKET.
FRANCHISING TO THE LATINO MARKET
WITHIN EXPO FRANCHISE SOUTH - DALLAS, TEXAS JANUARY 12-13 2017
Two panels organized by Latino Leaders and its network of business leaders within the well-known conference “Expo Franchise South 2017”, in which Latino Leaders will be putting together two panels of speakers and bringing business leaders to interact. ATTENDANCE: 50+ FRANCHISE BUSINESS INDIVIDUALS
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MEDIA KIT 2017 latinoleaders.com
LATINO HEALTH SYMPOSIUM
DALLAS, TEXAS & WASHINGTON, DC APRIL 19 TH 2016
A gathering of lleaders in the health industry to discuss the relevance and participation of Latinos in the health issues of the Country. Specially directed to marketers in the Health Industries, Pharmaceutical, Health Insurance, Health Care Services and Medical Practices ATTENDANCE: 60+ LEADERS AND COSUMERS IN THE FIELD.
CODIGO LATINO
A DIALOGUE WITH LATINO LEADERS DATE: TBD
Annual gathering of top leaders who convene in selected cities, hoested by Latino Leaders to discuss a plan of action to foster the advancement of the Hispanic community and leverage of our future leaders. Guests will share their visiton of Hispanic leadership and discuss strategies to unify and support the community. ATTENDANCE: 20+ COMMUNITY AND BUSINESS LEADERS & SPECIAL GUESTS.
LATINOS IN TECH ROUNDTABLE DATE: TBD
25 of the most successful Latinos and entrepreneurs in technology and established coporate industry leaders convene in a private luncheon to network and create opportunities for Tech leaders and entrepreneurs to strive - Strategies for more Latinos to become involved in STEM will also be addressed. ATTENDANCE: 20+ INDUSTRY LEADERS, TECH ENTREPRENEURS & SPECIAL GUESTS.
101 LUNCHEON
WASHINGTON, DC DATE: TBD
Hosted by Latino Leaders Magazine, this event will gather the most influential voices advocating for Latino Advancement. The directors of ALPFA, The USHCC, NAA, HITEC, LULAC, NASHMBA, AEM, and other key organizations will be present, along with the Nation’s most powerful entrepreneurs and coporate captains who will convene in a dialogue to continue to foster Leadership in the Latino community. This event represents a unique platform to place your leaders at the center of this initiative. ATTENDANCE: 35 LEADERS OF NATIONAL RELEVANCE & SPECIAL GUESTS
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2ND LATINO LEADERS IN FINANCE SYMPOSIUM LOCATION: TBD JULY 27 TH 2016
The Nation’s top experts gather to discuss the potential that the Hispanic Market represents for the finance and insurance industries, the need for financial literacy among Latinos, as well as the most successful strategies to address this segment. A unique platform to position selected associates as industry leaders, have them participate in a dialogue on Financial Literacy of national relevance as they hone their leadership skills, get a pulse on where the industry is headed and connect with top prospects for future positions. ATTENDANCE: 60+ TOP RANKED INDUSTRY LEADERS, ENTREPRENEURS, COMMUNITY LEADERS, YOUNG FINANCE PROFESSIONALS & SPECIAL GUESTS.
NEXT LEADERS CIRCLE
VARIOUS CITIES DATE: TBD
Private dinners for the most outstanding Latinos under 40 years of age in selected cities who convene to network and harness the potential of the new generation. A unique pipeline to identify and connect with top upcoming talent for future positions at your corporation ATTENDANCE: TOP 20 RANKED EMERGING LEADERS & SELECTED GUESTS.
LEADERSHIP TALKS
VARIOUS LOCATIONS
These events were developed with the aim of providing a platform to aid corporations such as yours to continue to foster leadership among their Latino Employees - Our leadership talks are inspirational chats with Nationally recognized Hispanic leaders in your industry - who share, in a Q&A format, the life lessons that have brought them to the top of their careers - these talks can be hosted at your headquarters and can be moderated by the directors of your Hispanic ERG or BRG - to make sure that all topics of interest are addressed. They close with an open Q&A so your ERG members have an opportunity to interact with our featured leaders. This is a wonderful way to motivate and encourage your Latino workforce to materialize their full potential - as they witness that with courage and determination all accomplishments are possible.
LATINO LEADERS’ DIALOGUE ON HEALTH AND MEDICAL PRACTICE
DALLAS, TEXAS JANUARY 25 TH 2017
A gathering of 30-40 Latino Physicians to discuss the challenges and experiences in doing business through their practices and medical offices.
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MEDIA KIT 2017 COMPANY
latinoleaders.com
print advertising Inside Front Cover $15,200
1/2 page horizontal $9,700
Inside Back Cover $14,100
1/2 page vertical $9,700
Back Cover $19,600
Full Page $12,300
Spread $23,000
Send all material in PDF, TIFF or JPG format in 1/2 page horizontal 300dpi Final size 8.375x5.437 in Digital files should incluide; links, fonts (21.27x13.81) cm (convert to curves) and color proofs Bleed size 8.875x5.937 in Requirements for FTP transference Live area 7.875x4.937 in 1. Access our server site at: ftp:// latinoleaders.com 1/2 page vertical Spread Final size 16.75x10.875 in Final size 4.187 x 10.875 in 2. Please enter the username and password provided by your sales representative (10.63 x 27.62) cm (42.54x27.62) cm Bleed size 17.25x11.375 in Bleed size 4.687 x 11.375 in 3. Create a folder with your client’s name and upload the material into it. Live area16.25x10.375 in Live area 3.687 x 10.375 in Full Page Final size 8.375x10.875 in (21.27x27.62) cm Bleed size 8.875x11.375 in Live area 7.875x10.375 in
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MEDIA KIT 2017 www.latinoleaders.com
digital advertising Latino Leaders Magazine is expanding its reach into the digital market.
In our many social media accounts ( Facebook, Twitter, Instagram, LinkedIn ), we receive an average of 37,000 monthly impressions across our reach. On our website, we receive an average of 6,000 active monthly homepage views. Each of our articles published in the print and digital editions, are subsequently posted in an unformatted, easy-to-read, and, most importantly, easy-to-share version directly onto our website. Latinoleaders.com is linked all over our social media and receives the most of our traffic. Below are the current ad space options, however, we are willing to accomodate most ad formats.
Leaderboard $2,000+ Dimensions: 728x90
Island $1,750+ Dimensions: 300x250
MUST INCLUDE
-Image in .gif, .jpg, or .pdf format OR -Coded version of advertisement - Length of run, by month - Link, if any, that you would like to have used in advertisement - Specific Location (if applicable.) Please send image, along with any supporting material to your contact
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contact
Jorge Ferraez
President & Publisher
Dallas, TX
214-206-4966 x 224 jferraez@latinoleaders.com www.latinoleaders.com
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contact
Mariana G. Briones Director of Journalism
New York, NY
646-641-5068 mariana@latinoleaders.com www.latinoleaders.com
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Karla Espinoza
Corporate Commercial & Marketing Washington Metro Area
Washington, DC
202-361-8437 kespinoza@latinoleaders.com www.latinoleaders.com
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Corporate 214-206-4966 15443 Knoll Trail Drive Suite #210 Dallas, Texas 75248 info@latinoleaders.com www.latinoleaders.com
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