MURAD: ALL ABOUT THE EYES

All about the eyes

Murad’s innovative new Retinol Youth Renewal Eye Masks harness the power of retinol to tackle fine lines and puffiness, leaving the eyes looking ultra-refreshed

Created in partnership with skincare expert Dr. Zion Ko, Murad’s latest innovation, Retinol Youth Renewal Eye Masks aim to tackle fine lines and wrinkles around the eye area. These premium extra-large eye masks deliver an instant boost of retinol to virtually erase lines, visibly firm and leave eyes looking ultra-refreshed.

The formulation features the brand’s unique Retinol Tri-Active Technology, which balances fast-acting and delayed-release retinols for rapid results while being gentle on the skin.

“It is difficult for traditional retinol to penetrate the skin, and it can cause irritation and flakiness at the surface,” explains Murad’s education director Tracey Wilmot. “But Dr Murad has overcome this by harnessing three retinol technologies: a fast acting retinoid that works quickly on skin cell turnover; a time-release retinol that slowly and gently nourishes the skin; and a retinol booster that increases the skin’s receptivity.”

Active ingredients The eye masks also include blue agave extract to visibly firm and reduce the appearance of wrinkles. Passionfruit extract helps to minimise puffiness and dullness, while swertia flower extract improves epidermal thickness and hyaluronic acid boosts hydration.

Suitable for balanced, oily, dry and combination skin types, the eye masks are made from premium, non-slip bio-cellulose, as used in medical settings, to help boost the absorption of ingredients. The bio-cellulose mask is derived from hydrating coconut water, which increases the delivery and efficacy of the ingredients.

“The mask itself holds three times more serum than a typical treatment due to the bio-cellulose fibres that provide a perfect non-slip fit to skin for maximum delivery,” Wilmot says.

The launch of Retinol Youth Renewal Eye Masks adds to Murad’s growing collection of retinol-based products. These include Retinol Youth Renewal Serum, Retinol Youth Renewal Eye Serum and Retinol Youth Renewal Night Cream, which act quickly on the skin without the irritation associated with traditional retinol formulas.

Impressive results “The most common concern clients have is the eye area – puffiness, dark circles, loss of firmness or lines and wrinkles,” says Wilmot. “These masks are designed for a more intense targeted treatment of these areas.”

Research has shown the efficacy of Murad’s Retinol Youth Renewal Eye Masks, with 80 per cent of people in a trial showing immediate improvement in crow’s feet, lines and wrinkles. Under-eye puffiness was quickly reduced in 70 per cent; 93 per cent agreed that firmness around the eye area was visibly improved; and 97 per cent claimed that the eye area was smoother. All participants in the study confirmed that the eye mask was comfortable to wear and stayed in place, without slipping.

To find out more about Murad’s collection of retinol-based products, visit: www.murad.co.uk