MEDIA KIT
Your Magazine Emerson
ABOUT US
Your Magazine is Emerson College’s only monthly lifestyle magazine. When Olivia Moravec founded Your Magazine in July 2011, she was striving to provide more opportunities at Emerson by introducing the college’s first monthly lifestyle publication, but we do more than just provide invaluable experience in all areas of magazine publishing to the students who make up our staff.
ing attainable yet covetable fashions. We create a desirable lifestyle that’s within reach for the college and young professional set. We are the intersection of what our readers want and what they can have.
At Your Mag, we believe that staying abreast with current trends in publishing is of critiEvery month, we put out We integrate with our community cal importance to our readers, adsophisticated and cutting- at Emerson and in Boston to create vertisers, and staff. We were born as edge content that’s relean online magazine, and even now vant to the urban lifestyle a magazine that’s relatable, fun that we’re in print, we’re strongly of our readers. We inte- to read, and hotly anticipated. invested in new media and makgrate with our communiing our work available to readty at Emerson and in Boston to create a magazine that’s ers whether they live down the street or across the relatable, fun to read, and hotly anticipated every month. world. In addition to our monthly print and online We engage our audience because we are our audience. editions, we post exclusive blog content daily and use video to engage our readership in a whole new way. Because we are our audience, we know how to speak to our readership in an accessible way while display- We’re here for our readers, and we’re here for you too.
EXECUTIVE STAFF EDITOR-IN-CHIEF
FEATURES EDITOR
BUSINESS DIRECTOR
ASSISTANT EDITOR
ROMANCE EDITOR
MARKETING MANAGER
MANAGING EDITOR
A&E EDITOR
PARTNERSHIPS & ADVERTISING MANAGER
Olivia Moravec olivia@yourmagemerson.com Killian Webster killian@yourmagemerson.com Krista Firkins krista@yourmagemerson.com
Beata Rybka beata@yourmagemerson.com Madeline Andrews madeline@yourmagemerson.com Nick Johnston nick@yourmagemerson.com
CREATIVE DIRECTOR
PHOTO DIRECTOR
FASHION EDITOR
HEAD STYLIST
Pete Ivanecky pete@yourmagemerson.com Emily Tannenbaum emily@yourmagemerson.com
Fred Kim fred@yourmagemerson.com Valeria Navarro valeria@yourmagemerson.com
Elijah Clark-Ginsberg elijah@yourmagemerson.com Callina Patterson callina@yourmagemerson.com
Dana Cornelius dana@yourmagemerson.com Don’t hesitate to contact any member of our executive staff. We’d love to work with you on editorial and advertising solutions for connecting your business with our readership. When in doubt, our Managing Editor can put you in touch with the right person.
DISTRIBUTION
Your Magazine is available online and in print. Every month, we print 500 perfect-bound copies of our full color issue in addition to making it available online on our website, www.yourmagemerson. com, and on www.issuu.com/yourmagemerson.
ership as soon as they’re available. Our February issue was read by over 500 people within the first 24 hours of it being posted online and reached 1,000 readers within the first week. Even after the initial rush to read the latest Your Mag, issues continue to receive online traffic, giving us a significant advantage over publications that distribute exclusively in print.
Our print issues are distributed for free at various news stands on the Emerson College campus and are gone within days, if not sooner. As we secure a larger budget, we look forward to printing more issues each month. Our beautiful printed issues and continued commitment to publishing online make for a distribution Our online issues also grab the attention of our read- strategy that meshes with the lifestyle of our readers.
DEMOGRAPHICS
Your Mag readers are sophisticated, active in their communities, and always on the cutting edge. Your Magazine reaches almost 3,500 students on Emerson College’s Boston campus. Additionally, Your Mag staffers love sharing their hard work with friends and family back home as well as friends at other schools in the Boston area. Because every issue is available online, Your Mag readers can consume our content from anywhere in the world. Your Magazine’s readership is sophisticated, on the cutting edge, active in the community, and highly influential. Many of our readers command large social networks, with whom they love to share newly discovered brands and products. It’s no coincidence that Emerson is one of the best-dressed colleges in the country (if we do say so ourselves). Our readers are always on the lookout for attainable fashion and they’re not afraid to splurge on something they really love. Your Mag readers are pursuing careers in the media, the arts, politics, and marketing. They’re influential today and they’ll only grow more so. Stake your claim now.
3400 Emerson College Undergraduate Students
56% Female, 44% Male
632 839 Average Number of Twitter Followers1
Average Number of Facebook Friends2
1 Based on data from 75 of @yourmagemerson’s Twitter followers. 2 Based on data from 40 fans of the Your Magazine Emerson Facebook page.
WHY YOUR MAG
Seven reasons your ad belongs with us
1. Monthly means timely No other magazine can get your timely message to Emerson College’s unique and valuable student base. Upcoming sale? The new season’s arrivals? We’ll get the word out when time is of the essence.
2. Online or in print? We’ve got both! Why limit ourselves to just one medium? Advertise with Your Mag and your ad will be seen in print and online by thousands of readers. We’ll even link to your site in our online edition.
3. The very best rates Shop around, we’ll wait. We offer the most affordable ad rates of any publication at Emerson College. With bulk rates and additional discounts for student organizations, we’re an unbeatable value.
4. Our readers are engaged consumers. We Emersonians are a fashionable bunch. Use Your Magazine to connect with a readership of eager consumers who are always on the prowl (and willing to shell out) for the next big thing.
5. An influential readership Our readers are highly influential, with many of them commanding large, highly engaged networks on sites like Facebook and Twitter. Win them over and their followers will come along for free.
6. We’re all about partnerships. We don’t just want to take your money and run. We want to help you connect with our readership through promotions, events, and editorial content. Ads are just part of the story.
7. Support student work! Without advertisers, we can’t do what we do! (Well, Anna Wintour can say that too, but we’re a lot nicer). Support student creativity with your media buy. The warm, fuzzy feeling comes standard.
EDITORIAL CALENDAR
With a new issue every month, your ad is always timely. Ad space opens two months prior to the on-stands date of an issue. From this date until the 10th of the next month (the month prior to the publication of the issue), ad space remains open and available for purchase. As of the 10th of the month prior to publication, space in
that issue is closed and additional insertion requests will not be considered. On the 19th of the month prior to publication, all ad designs are due. For example, ad space for the May issue will be on sale from March 1st until April 10th. Designs will be due on April 19th.
2 MONTHS PRIOR
1 MONTH PRIOR
1 MONTH PRIOR
1 MONTH PRIOR
PUBLICATION MONTH
1
10
19
24
1
SPACE OPENS
SPACE CLOSES
ADS DUE
TO PRINT
ON STANDS
AD RATES
* Student rate
We offer discounted ad rates for Emerson students and on-campus organizations. We also offer discounts for prepaid insertions into multiple issues. Please contact our Advertising Manager for specific volume rates.
FULL PAGE
INSIDE BACK COVER
HALF PAGE
$150/$100*
$200/$125*
$80/$55*
QUARTER PAGE $50/$30*
AD SPECIFICATIONS FULL PAGE/IBC
FILE TYPES
HALF PAGE
COLOR MODE
8.5 x 11” + 0.25” bleed all around 7.5 x 4.75”
QUARTER PAGE 3.5 x 4.75”
.eps, .pdf, .indd, .idml, .tiff, .jpg, .psd CMYK
RESOLUTION 300dpi
If there are problems with the design you have submitted, we will contact you to rectify the issue. If we cannot reach you, we may run the ad as is or refuse to run the ad at our discretion. If we cancel your placement, the ad rate will be refunded less a 10% fee. If you wish to cancel your placement, you must notify us at least 24 hours before the issue goes to print. If you cancel with less than 24 hours notice, you may be subjected to a 10% cancelation fee.