Essential Edge News
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NEWS OF THE WORLD LEADER IN ESSENTIAL OILS
Volume 1 Issue 5
Distributors From Around the World Experience Silver Retreat Founder’s Message
Essentially yours,
Silver members lend a helping hand while Gary Young harvests the melissa. More than 100 Silver distributors attended the event at the St. Maries farm.
Silvers Relish Time With Gary During Retreat at St. Maries Farm More than 100 Silver distributors from around the world met in stunning Coeur d’ Alene and St. Maries, Idaho, for an exhilarating weekend of discovery during Young Living’s Silver Retreat held in August. This year’s retreat saw a record turnout from excited distributors, more than doubling the attendance of previous years, including Silvers from the U.S., Austria, Australia, and Singapore. Each individual came away with a greater appreciation and understanding of what it means to be part of Young Living. “I have dreamed about this for four years,” exclaimed Minnesota’s Suzanne Cekalla, who achieved Silver rank in November 2010. “I’m so committed to Young Living; it has changed my life!” The highlight of the retreat was the Saturday experience that only Gary Young could have offered: a thrilling 12-hour adventure at the St. Maries farm that provided all the opportunity to learn from, work with, and be
inspired by Gary. After a quick, early-morning group photo with Gary and Mary, the distributors were led to the lavender, where each had the opportunity of making bath salts and sachets. This unique venture quickly turned inspirational as Gary gathered together the distributors and shared his love for Young Living and his thoughts on growing a successful Young Living business. “I was very inspired by Gary and his passion,” said a smiling Maria Billis, a distributor from Saratoga Springs, New York. “I absolutely loved being at the farm with Gary, and I trust him and what he does.” Following Gary’s meaningful thoughts and an exquisite, organic lunch, the distributors were whisked away to the melissa field, where the real fun began. The sweet-scented melissa was ready to harvest, and the distributors dug right in. They learned how the plants are harvested and were shown the intricacies of the distillation process. Distributors took turns working in the distiller, a giant vat in which the oil is steam distilled from the plant, and came away impressed and amazed. By that time, dusk had fallen and it was time to return to Coeur d’ Alene. Prior to the life-enhancing experiences at the St. Maries farm, the distributors were filled with power
and knowledge about Young Living’s products during Friday’s masterful lessons from Doug Corrigan, Doug Cloward, Nick Killpack, and Mike McLean. “This experience has been absolutely over the top,” said Maria Billis. “The product is unsurpassable; the people are incredible; the company is full of integrity. It was so intense and I always leave Young Living events wanting them to last longer.”
Lisa Taylor and other distributors spent part of the Silver Retreat farm day picking lavender in the fields.
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This past month has allowed me to work closely with Young Living’s great distributors as they have come to learn, visit, and help harvest melissa and Douglas fir at the St. Maries farm. It was really fun sharing the harvesting and distilling experiences with everyone—from the few who came to the melissa harvest that, because of the weather, turned into the Douglas fir harvest to the more than 100 Silver distributors, who spent an entire day on the farm in early August. Rubbing shoulders with the distributors allows me the opportunity to get to know those who are sharing Young Living’s message of wellness, purpose, and abundance with the world. It is inspiring to see the quality of people we have in the Young Living family and their commitment to the oils. Of course, seeing firsthand what Young Living does to deliver the highest-quality oils by living the Seed to Seal®process is the greatest learning experience possible; living it lays a solid foundation as you look to build your Young Living business. Each of our harvests is a great experience! It is at these harvests that we spend time together sharing stories of healing and restoration brought about by exclusive Young Living products. It is these stories that keep me going and that give me the energy to continue in my study and sharing of essential oils. Thank you to all who came and participated in the harvests during July and August, and I extend a welcome to all of you to come and be part of our future harvests. We are a company that provides life-changing experiences for all who participate.
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What’s New
Farm Mona, Utah
The lavender farm staff in Mona has been busy harvesting and distilling hyssop, lavender, and clary sage. Those associated with the farm are still excited about the success of Lavender Days.
St. Maries, Idaho
Because of the cool weather, harvesting of melissa had to wait until the end of July and first of August. However, with the help of many employees and distributors, including more than 100 Silvers, St. Maries is back on track and harvesting lavender. Make plans now to attend the pine harvest in October!
Salalah, Oman
Dr. Mahmoud Suhail recently traveled to Utah to work with Gary and Young Living’s Research Team. While in the U.S., Dr. Suhail also spent time at the University of Oklahoma Medical School with Dr. HK Lin, researching benefits of Boswellia sacra frankincense.
Guayaquil, Ecuador
At the farm in Ecuador, 12 more acres of the new plant mastrante were just planted; also in the process of being planted are lemongrass and vetiver. The farm has also recently harvested basil and rose.
Simiane-la-Rotonde, France
The France farm is bustling. Jean-Noel has just planted hyssop, clary sage, and lavandin. Also, the farm has produced and bottled all of next year’s Young Living lavender essential oil.
Peru
The new distillery has been built in Ecuador and is ready to be moved into Peru this month.
Research
Marc Schreuder and Dr. HK Lin, a Young Living research consultant, traveled to Taiwan to work with leading scientists in essential oil research at the National Taiwan University and the National Pingtung University of Science and Technology. While there, Marc and HK were invited to give guest lectures for essential oil classes; they both attended and presented lectures at the 2011 International Symposium on Natural Products for Alternative Therapy held in Pingtung.
Cool Weather Turns Potential Hardship Into Great Opportunity Melissa, Fir Harvest Provides Valuable Insight Into YL Cooler-than-normal temperatures in Idaho during July delayed the harvesting and distilling of melissa at the St. Maries farm. But, as he usually does, Gary Young had another plan in the works. With more than 50 distributors on hand waiting to harvest the melissa, Gary quickly moved his attention to Douglas fir after learning that Young Living was running low on the popular oil and would need more by fall. “We tried to make it possible for everyone to participate and experience every step of the process,” said Gary. “From cutting trees to loading them into the chipper, loading the extraction chamber, distilling, and then finally decanting and bottling, the distributors who contributed gained a deep appreciation for the labor, time, and expense required to provide the finest oils.” Through their dedicated efforts, more than 3 gallons of Douglas fir
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essential oil was produced in one week. But all who helped came away with much more than just having produced oil. “They saw firsthand that at Young Living there are no compromises and no shortcuts, a philosophy that is not offered by any other essential oil company in the world,” said Gary. Every evening, after finishing work in the timber, the group gathered for dinner and trainings on oil usage, Raindrop Technique®, and building a successful Young Living business. The harvest provides the perfect setting to learn the Young Living way. Gary explained that “after coming
and experiencing the harvest, all who came went home with a passion to build their business and to share the oils with the world.”
Amy Schmitt hauls away Douglas fir from the timberland in Naples, Idaho.
Ecuador Provides Fertile Ground for Young Living Essential Oils Six years ago Gary Young purchased more than 2,000 acres of farmland in Ecuador, where the rich soil and warm climate provide fertile ground for thousands of diverse plant species. After much research, Gary determined that Guayaquil was an ideal environment for researching and growing aromatic plants for Young Living. Today many essential oils are harvested and distilled on the farm in Guayaquil including large volumes of one of the newest Ecuador oils: dorado azul. This year’s dorado azul harvest produced a record-breaking 160 liters of essential oil, which doubled the previous record. Dorado azul, which is known for its soothing properties, is used by Young Living members around the world to help support normal respiratory and digestive functions. Palo santo flourishes on the Ecuador farm as well. This native species produces oil that was traditionally used by the Incas to purify and cleanse the spirit. In addition, more than 10,000 ylang ylang trees are grown on
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Barbe Stube, Vicky Hidalgo, David Laffie, Heidi Spangler, and Gary Young take a break from harvesting Douglas fir in Naples, Idaho.
the farm. The flowers are carefully picked by hand and distilled for their oil, which is known for its calming and relaxing benefits. Many different flowers, plants, bushes, and trees are continually being cultivated, harvested, and distilled at Young Living’s newest farm. Other new distillations on the expanding Ecuador farm include eucalyptus blue, ishpingo, ocotea, rosa morta, ruta, zaragosa, oregano, basil, lemongrass, vetiver, and monstrante.
Gary’s hard work and constant commitment ensure that Young Living is always on the cutting edge with our exclusive, therapeuticgrade essential oils. Stay tuned to find out which new essential oil will come out of Ecuador next!
Gary has traveled to the far corners of Ecuador, searching the highlands and mountains looking for new aromatic plants. His explorations throughout the Amazon jungle in Ecuador and Peru have brought about the discovery of many new essential oil possibilities, which has been greatly rewarding. He is currently researching and testing zaragosa, which is traditionally used to aid digestion and skin problems; monstrante, a new species similar to peppermint; and Cuban oregano, which is used to treat a wide variety of physical ailments.
Gary Young shows distributors how to determine when the plants are ready to harvest.
Young Living Around the World U.S. A great turnout led to a phenomenal weekend in August at the Silver Retreat in Coeur d’ Alene and St. Maries, Idaho. Congratulations to Austin, Texas, resident Judy De La Rosa, Young Living’s newest Diamond distributor. Judy has played a key role in Mexico’s recent growth and is now propelling her efforts into Ecuador. If you have thought about growing your Young Living business internationally like Judy, register now for the 2011 Convention in Florida, as Judy will be one of three leaders hosting the “Building Success Globally” workshop.
Canada Young Living successfully hosted three Evening Introduction meetings in Canada during August. The Evening Introduction meetings are hosted by Young Living’s Regional Sales Directors, who provide quality information on the company, products, and compensation plan. They also offer special discounts for those in attendance and exciting promotions for new members. Go to www.events.youngliving.com for dates, cities, and venue information.
Australia
Europe
Australia’s representation at the 2011 Silver Retreat at Young Living’s St. Maries farm in Idaho was the strongest of all international markets. All who attended thoroughly enjoyed the experience and were elated at the opportunity to harvest crops of melissa with Gary. The memories forged during the retreat will be treasured for years!
As Young Living continues to flourish in Europe, an air of excitement has led to 2011 Young Living Europe Convention tickets selling extremely quickly. If you are interested in attending, you will need to order soon, as more than half the tickets have already been sold. This year’s Europe Convention will be held in Gmunden, Austria, October 7–8.
Mexico
Japan
In July Frank Schwarz became Young Living’s first Gold distributor in Mexico. Two years ago Frank was helping build a strong foundation in Mexico that the country will continue to build on for years to come. Evidence of Frank’s efforts includes a 115 percent year-over-year growth in Mexico. Congratulations, Frank!
As the heat turns up in Japan, the cool, new Lavender Mint shampoo and conditioner infused with peppermint oil are exploding in popularity, selling at a rate three times that of the old, less minty products.
Upcoming Global Events Mark your calendar for upcoming Young Living events! 2011 Americas Convention September 22–24 Lake Buena Vista, Florida 2011 Europe Convention October 7–8 Gmunden, Austria 2011 Australia Convention October 13–15 Brisbane, Australia 2011 Japan Convention October 20–22 Tokyo, Japan Pine Harvest October 30–November 6 Highland Flats in Naples, Idaho
SAIL AWAY WITH US! Announcing our first-ever Global Leadership Cruise
Global Leadership Cruise March 2–10 Caribbean 2012 International Grand Convention June 26–30 Salt Lake City, Utah
Cruise Dates: March 2–10, 2012 Qualification Dates: April 1–Nov. 30, 2011
Visit www.youngliving.com for more information on these exciting events!
www.youngliving.com/2012glc
Dr. Suhail, Lin Featured in Geographical Frankincense, known for centuries and even millennia for offering immense therapeutic benefits, is in the spotlight once again. Through the dedication of Young Living contributing doctors Mahmoud Suhail and HK Lin, frankincense’s potential is being further unlocked, and their monumental work is being highlighted by popular publications around the world, including the UK’s Geographical magazine. To read the full magazine article, go to www.geographical.co.uk/Magazine/Oman_-_Mar_11.html Be sure to join keynote speakers Dr. Suhail and Dr. Lin at the 2011 Young Living Convention at the beautiful Walt Disney World Coronado Springs Resort in Lake Buena Vista, Florida, September 22–24.
Richard Dastrup, a Young Living distributor since 1995, passed away Saturday, August 13, 2011, in Washington City, Utah. Richard, a Diamond distributor who, along with his wife, Shauna, started Sha-Faun Enterprises, Inc., will be remembered by those at Young Living as a loving, happy man with a big heart. He will be deeply missed. Those associated with Young Living would like to extend their sincerest sympathies and well-wishes to Shauna and the rest of the Dastrup family.
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Richard Dastrup 1943-2011
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Distributor Spotlight: Judy De La Rosa Passion for Life, Essential Oils Motivates New Diamond
Judy De La Rosa’s passion to positively affect people inspires and enhances the lives of those around her. Since 1997 when Judy first discovered Young Living essential oils, her life began a course of adventure as she began sharing and
teaching about the mission of Young Living, which has taken her to many unexpected places in the world. “Right from the start I immersed myself in learning everything I could about the essential oils and sharing that knowledge with others,” explained Judy, who recently became Young Living’s newest Diamond distributor. Judy’s first experience with essential oils began years before she found Young Living. In 1985 she was a student of Indian Ayurvedic techniques, an opportunity that sent her to Egypt, France, Ecuador, and Australia to gain an understanding of essential oil use in world cultures. The pursuit for understanding that took Judy around the globe during those enlightening years is the same drive that has propelled her through more than 800 classroom hours at Young Living and the reason she has been instrumental in opening Mexico to the unique benefits of Young Living products.
“I love the opportunity Young Living gives me to change people’s lives,” she said. “It is so rewarding to share these special gifts from God with others. It is about giving people the means to allow their true spirit to shine through on a daily basis each time they use an essential oil.” Judy’s advice for new distributors is simple: focus on personal growth and taking care of those you introduce to Young Living. Be clear about what is important to you and why you want to build a Young Living business. “Think about what it will take for you to have a life filled with vitality and purpose.” If you are interested in learning more from Judy about keys to building a successful Young Living business, register now for the 2011 Convention, as Judy will be teaching the class “Building Success Globally.” For more information please visit www.youngliving.com/2011convention.
EUROPEAN CONVENTION 7 - 8 October Toscana Congress Centre Gmunden, Austria For more information please visit www.younglivingeurope.com
Employee Spotlight: Carolyne Cruickshank could enjoy the many benefits of its beautiful countryside. Carolyne lives with her husband, Andy, daughters Ella 13, and Olivia 11 and Lucky the dog! The whole family use the oils and products, even the dog! Andy likes the Thieves range while Ella and Olivia love the Skin Care range and NingXia Red.
Young Living Europe is proud to introduce Carolyne Cruickshank, our Accounts Payable Assistant. Carolyne lived in London for about 20 years before she joined Young Living, and enjoyed the wide variety of opportunities that living in a capital city provides. Carolyne moved to Cambridgeshire so that her family
Carolyne uses many of the products regularly. She always diffuses oils and loves the Essential Nutrition products in particular. Lucky is a big fan of the Animal Scents range! Carolyne started working for Young Living in September 2007 in the warehouse whilst training to be an Energy Assessor. She qualified the following year but by then had fallen for Young Living, its products and colleagues so she decided to stay for a while longer and see what developed. Carolyne’s whole family love the products with the Essential Living range and NingXia Red being firm favourites with her two children. In January 2009 she successfully applied for a job as Accounts
Young Living “Likes” Facebook
Assistant. Since then Carolyne has gained a certificate in Payroll and is currently studying to be an Accounting Technician. Additionally Carolyne recently took on the roll of Human Resources advisor and also plays a key role in providing the staff at Young Living Europe with their monthly product allowance. This makes her particularly popular each Friday afternoon! Carolyne says “I find each of my rolls rewarding and hope to have a long future with Young Living”. One of Carolyne’s favourite experiences at Young Living Europe was meeting many of our Distributors at our 5 Year Anniversary Celebration in September last year. Carolyne enjoys spending time with her family. Outdoor activities are top of the list, with walking, and horse riding firm favourites. As a Sea fishing enthusiast Carolyne hopes one day to fish for giant Cod and Halibut in Norwegian waters.
Young Living’s track record of outstanding growth has reached a new milestone—recently reaching 20,000 Facebook fans. This social marketing achievement is evidence Young Living is actively promoting its brand, engaging its audience, and bringing its powerful essential oils to the world. In recent months, our Web Marketing Team has focused on implementing social media into all aspects of the Young Living experience. This intense focus has led to phenomenal Facebook viewership, as detailed in the following statistics:
Recognition Rank Advancements: REGINA HOELLER
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DANIELA PLACHT
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PETER SCHARTNER
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TANJA PETRASCH
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HEIDI ZIERLER
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SABINE ELMLEITNER
AT Senior Star
An average of 28,000 views per post An average of 33 new fans per day An average of 400,000 direct post views per month To view Young Living’s Facebook page or to become a fan, please visit: www.facebook.com/YoungLivingEssentialOils
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current as of July, 2011.
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