GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Sponsorship
Activation World Sailing and Organising Authority sponsors contributed to the promotion and the delivery of the event through activation campaigns and the provision of products and services to the organising committee. Selected activations are listed below. Sponsors Hempel • • •
Extensive on-shore and on-water branding of venues, dressings, race marks and all published and digital event materials Maritime Festival stall showcasing the brands expertise in paint manufacture and application across the maritime, logistics and energy sectors Provision of branded equipment to local maritime clubs and school children
SAP • • •
Provider of sailing analytics throughout championships Collaborating with graphics provider SailTracks and host broadcaster Sunset+Vine to deliver broadcast overlay with statistics and graphics for races Strategically located ‘SAP Cube’ to provide public with access to SAP sailing analytics, virtual reality experience and live race coverage
Volvo • • •
Provision of branded cars for officials to use throughout the event Vehicles used to transport VIPs and guests Strategically located ‘shop window’ cars for marketing throughout Maritime Festival locations and in areas of high footfall
Zhik • • • •
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Official uniform provider of World Sailing staff and officials Branding visible on neck line of sailor bibs Maritime Festival stall to promote and sell products to the public Extensive branding materials located across event venues
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