GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Social Media
Instagram Hempel Sailing World Championships Aarhus 2018 (@aarhus2018) Instagram activity summary: event period (30 July - 12 August 2018)
Account followers
TOTAL
DAY AVERAGE
Posts
28
2.0
Likes
6,205 26
443.2 1.9
Comments New followers
1,031
(by 13 August 2018)
Start (29 July 2018)
1,388
End (13 August 2018)
2,419
73.6
(74.28% increase)
7
1,600
6
1,400 1,200
5
1,000
4
800
3
600
2
Likes
Posts and Comments
Instagram activity: event period by day (30 July - 12 August 2018)
400
1
200
0
0 30
31
1
2
3
4
5
6
7
Date: Jul-Aug 2018
Posts
Comments
8
9
10
11
12
Likes
7
1,600
6
1,400 1,200
5
1,000
4
800
3
600
2
Likes
Posts and Comments
Instagram activity: extended period by day (23 July – 19 August 2018)
400
1
200
0
0 23 24 25 26 27 28 29 30 31 1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19
Date: Jul-Aug 2018
Posts
75
Comments
Likes
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