GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Social Media
Twitter International Federation (@worldsailing) Twitter activity summary: event period (30 July - 12 August 2018)
Account followers
TOTAL
DAY AVERAGE
Posts
423
30.2
Likes
2,272
162.3
Retweets
1,020
72.9
426 272
30.4
Replies New followers (by 13 August 2018)
Start (29 July 2018)
33,990
End (13 August 2018)
34,262
19.4
(0.80% increase)
Twitter activity: event period by day (30 July - 12 August 2018) 60
450
Posts and Replies
350
40
300 250
30
200
20
Retweets and Likes
400
50
150 100
10
50
0
0
30
31
1
2
3
4
5
6
7
8
Date: Jul-Aug 2018
Posts
Replies
Retweets
9
10
11
12
Likes
Twitter activity: extended period by day (23 July – 19 August 2018) 60
450
Posts and Replies
350
40
300 250
30
200
20
150 100
10
Retweets and Likes
400
50
50
0
0 23 24 25 26 27 28 29 30 31
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19
Date: Jul-Aug 2018
Posts 72
Replies
Retweets
Likes
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