GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Social Media
Facebook International Federation (/worldsailingofficial) Account followers
Facebook activity summary: event period (30 July - 12 August 2018) TOTAL
DAY AVERAGE
62
4.4
Reactions
11,589
827.8
Shares
2,653
189.5
Comments
3,438
245.6
Posts
New followers
1,895
(by 13 August 2018)
Start (29 July 2018)
242,674
End (13 August 2018)
244,569
135.4
(0.78% increase)
Facebook activity: event period by day (30 July - 12 August 2018) 800
2,500 2,000
600 500
1,500
400 1,000
300 200
Reactions
Posts, Comments and Shares
700
500
100 0
0 30
31
1
2
3
4
5
6
7
Date: Jul-Aug 2018
Posts
Comments
Shares
8
9
10
11
12
Reactions
Facebook activity: extended period by day (23 July – 19 August 2018) 800
2,500 2,000
600 500
1,500
400 1,000
300 200
500
100 0
0 23 24 25 26 27 28 29 30 31 1
Posts
70
Reactions
Posts, Comments and Shares
700
2
3
4
5
6
7
8
Date: Jul-Aug 2018
Comments
9 10 11 12 13 14 15 16 17 18 19
Shares
Reactions
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