GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Social Media
Platform Summary Across the fourteen-day ‘event period’, Sportcal analysed the six social media accounts across Facebook, Twitter and Instagram in order to produce a platform summary to identify the most successful means of generating exposure for the Hempel Sailing World Championships Aarhus 2018.
Social media accounts – daily average (event period) FACEBOOK Posts
Reactions
World Sailing’s Facebook account recorded the highest number of posts 62 with 11,589 reactions, 2,653 shares and 3,438 comments during the event. The Hempel Sailing World Championships Aarhus 2018 Facebook account achieved 2,018 reactions, 469 shares and 541 comments from its 52 posts.
TWITTER During the event, the World Sailing’s Twitter page recorded 423 posts, 1,020 retweets, 2,272 likes with an increase of 272 followers. During the event, the Hempel Sailing World Championships Aarhus 2018 Twitter page recorded 30 posts, 14 retweets and 63 likes, with an increase of 270 followers.
Shares
3,122
Comments
3,979
New followers Average follower increase
4,258 1.73%
TWITTER Posts
453
Likes
2,335
Retweets
1,034
Comments
429
New followers Average follower increase
542 1.59%
During the event, World Sailing’s Instagram account recorded 39 posts and 66,468 likes with an increase of 2,037 followers. The Hempel Sailing World Championships Aarhus 2018 account achieved 6,205 likes, 26 comments from its 28 posts.
69
114 13,607
Posts
67
Likes
72,673
Comments New followers Average follower increase
203 3,068 4.50%
© and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved.