GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Social Media
Overview Over a period of 28 days (from seven days pre- to post-event) Sportcal analysed six social media accounts across Facebook, Twitter and Instagram. Three of the accounts were administered by the World Sailing. The other three accounts were administered by the Organising Authority. Posts were monitored for relevance to the Hempel Sailing World Championships Aarhus 2018 and analysed accordingly. World Sailing social media accounts Facebook /worldsailingofficial
Twitter @worldsailing
Instagram @worldsailingofficial
Social media overview – all accounts (event period) Posts
634
Reactions / Likes
88,615
Shares / Retweets
4,156
Comments / Replies
4,611
New followers
7,868
Average follower increase
2.26%
Event organiser social media accounts Facebook /aarhus2018
Twitter @Aarhus2018
Instagram @aarhus2018
Over the course of the fourteen-day event, the six accounts combined contributed to 634 posts, 88,615 reactions and likes, 4,156 shares/retweets and 4,611 comments and replies during the event period. Additionally, 7,868 new followers were gained across the event, giving an average increase of 2.26 per cent based upon the total number of followers across all accounts. Collectively across the social media platforms and accounts monitored, the World Sailing global accounts contributed to a larger proportion of social media engagement compared to the Hempel Sailing World Championships Aarhus 2018 accounts. Social media account summary (event period) SOCIAL MEDIA
ACCOUNTS Total
World Sailing
Organising Authority
68
Daily avg.
3
Total Daily avg.
3
POSTS
REACTIONS / LIKES
SHARES / RETWEETS
COMMENTS / REPLIES
CHANGE IN FOLLOWERS
524
80,329
3,673
4,041
4,204
37.4
5,737.8
262.4
288.6
300.3
110
8,286
483
570
3,664
7.9
591.9
34.5
40.7
261.7
% CHANGE 1.22%
79.67%
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