GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Media
YouTube Video Analysis (World Sailing TV) YouTube activity summary: extended event period (23 July – 19 August 2018)
Sportcal analysed YouTube activity on the World Sailing TV channel over the event period (30 July-12 August), and over an extended period (23 July – 19 August). The channel analysis has been produced using both data monitored by Sportcal and provided by World Sailing.
TOTAL
A total of 81 videos were posted during the 14 days of the championships. These videos generated 141,771 views, receiving an average watch time of more than seven minutes. YouTube played an important role within World Sailing’s content strategy as a main distribution platform alongside Facebook and the Olympic Channel.
DAY AVERAGE
Videos
81
5.8
Views
141,771
10,127
Total watch time (min)
1,074,702
76,764
Avg. watch time (min) New subscribers
00:07:34
-
2,262
162
(by 12 August 2018)
YouTube activity: event period by day (30 July-12 August 2018) 12
35,000
10
30,000 25,000
8
Videos
15,000
4
Views
20,000
6
10,000
2
5,000
0
0 30
31
1
2
3
4
5
6
7
8
9
10
11
12
Date: Jul-Aug 2018
Videos
Views
YouTube activity: extended period by day (23 July - 19 August 2018) 12
35,000
10
30,000 25,000 20,000
6
15,000
4
10,000
2
Views
Videos
8
5,000
0
0 23 24 25 26 27 28 29 30 31
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19
Date: Jul-Aug 2018
Videos
61
Views
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