GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Media
Television Overview A total of 75 broadcasters showed live, delayed, repeat, highlights and magazine coverage of Aarhus 2018 with a potential reach of 198 territories, according to a report provided by World Sailing’s host broadcaster and distributor, Sunset+Vine. For the purposes of this chapter, data has been categorised as ‘reported’ and ‘monitored’ dependent upon the data source. A media monitoring report conducted by Intelligent Research in Sponsoring (IRIS) was commissioned by World Sailing and has been used to analyse television coverage in further detail. The monitored broadcasters were predominantly European with pan-regional coverage secured in Africa (Naspers), Asia-Pacific (21st Century Fox and Universal Networks International) and Latin America (NBC Universal). The Nautical Channel also aired pan-regional coverage throughout Africa, Asia-Pacific, Europe, Middle East and in Russia and USA. The European broadcasters accounted for the majority of broadcast hours, contributing more than 594 hours in total. The domestic coverage alone generated over 36 broadcast hours. The cumulative audience of Aarhus 2018 was 15.67 million.
TV broadcast overview (reported) TV broadcasters TV continental reach TV nations
75 6 198
TV broadcasters by continent † (monitored) Africa Asia Europe North America Oceania South America
1 5 16 1 2 2
† Nautical Channel available across all continents. Universal Networks International (CNBC) available in Asia and Europe.
TV broadcast performance: 2014 vs 2018 (reported) TV broadcast hours by type (monitored)
SANTANDER 2014*
AARHUS 2018**
% CHANGE
TV broadcasters
23
75
+226%
Live
TV nations
45
198
+340%
Delayed
07:00:00
Repeat
228:35:00
Highlights
197:45:00
News & Magazine
326:37:08
Includes live, delayed, repeat, highlights and magazine programming * Sunset+Vine Broadcast Report 2014 ** Sunset+Vine Broadcast Report 2018
TV broadcast hours and hours viewed by continent (monitored)
News
00:16:50
Sports News
01:48:18
Sports Magazine
REGION
BROADCAST HOURS
HOURS VIEWED
183:20:00
324:32:00
Domestic focus – Denmark (monitored)
Live
Total
Live
Total
Africa
04:00:00
45:00:00
40,560
144,220
Asia
43:10:00
207:15:00
601,426
1,477,709
TV broadcast hours
123:40:00
594:12:08
2,480,674
5,144,439
Cumulative TV audience
9.57m
Peak average audience
0.42m
Europe North America Oceania
40:30:00 12:30:00
South America TOTAL
305,090
49:20:00 183:20:00
TV hours viewed
210,050 943:17:08
36:10:08
2,566,070
421,906 3,332,710
7,548,259
Sources: Reported coverage, Sunset+Vine Broadcast Report Monitored coverage, IRIS Monitoring Report
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